ourmi s s i on i st ogener at e homei mpr ovementl eads ever ys econdofever yday
www. t hehomemag. com
Fact #1: 76% of our Readers are between the ages of 30 and 55. TheHomeMag Readership is 77 percent female. Fact #2: 64% of our Readers own homes valued over $250,000. Fact #3: 74% of our Readers are white-collar workers, with 34% being Professionals or Business owners, 21% employed in Sales or Marketing and 19% either in Education, Banking or Health Care. Fact #4: 56% of our Readers earn more than $75,000 per year with 83% of the individuals earning more than $50,000 per year. Nearly one-third of our readers polled have an annual household income exceeding $150,000. Fact #5: 62% of our Readers keep their copy of TheHomeMag until the next Issue arrives, while half of them keep the magazines for no less than two months. Less than 3% deem the magazine as unsolicited mail and discard it immediately. Fact #6: 89% of our Readers will likely use TheHomeMag to find a company for their remodeling projects. Fact #7: Of Readers who are planning home improvement projects, a quarter of them plan on a kitchen or bath remodeling project in the next year. Fact #8: Of Readers who are planning home improvement projects, 35% plan to spend more than $10,000 in the next year on these remodeling projects. Fact #9: All of the respondents to our poll will purchase a home improvement product or service in the next year. Fact #10: If you do not promote your business in TheHomeMag, we cannot generate home improvement leads for your business.
our mission is to generate
home improvement leads every second of every day
Testimonials
Our results speak for themselves. Our advertisers speak for us.
Granite Transformation “Leads! Leads! Leads! I have received over 200 calls a month advertising with TheHomeMag.” – Josh K, owner, North Atlanta
American Curb & Edging “Out of all our advertising efforts, 70% of all the calls coming in are directly from TheHomeMag. We believe this is because people hold on to TheHomeMag much longer than the other coupon type mailers that are out there.” – Mark Lee, American Curb & Edging
Handyman Connection “TheHomeMag is our #1 lead source…we regularly receive over 100 calls per month. Our largest jobs usually come from leads generated by TheHomeMag.” – John Brooks, Advertising Manager, Handyman Connection – Miami
Mr. Shower Door “Mr. Shower Door would recommend TheHomeMag to any contractor who wants to promote their business and increase the potential for sales.” – Bill Daubmann, VP of Marketing, Mr. Shower Door Naples/Ft. Myers/Sarasota
Rug Decor “I have used TheHomeMag as an advertising vehicle the last few months. It has created the activity and traffic that we have needed. Their customer service is unparalleled. If you are considering an advertising piece that will generate traffic into your location, I highly endorse and recommend TheHomeMag.” – Dana K. Dreckman, General Manager, Rug Decor – Jacksonville
®
In Business To Grow Business
SM
Premier Garage “90% of our business is generated from TheHomeMag leads… we advertised in the very first Orlando issue and haven’t missed an issue since.” – Mary Ann Sherman, Owner, PremierGarage of Orlando
Storage Overhead Systems “We’ve used TheHomeMag for over 4 years…every month the leads generated are high quality and more than cover our entire advertising budget. We recommend TheHomeMag to any business looking to increase sales.” – Chris & Pete Hika, Owners, Storage Overhead Systems of SWFL Furniture Medic “80% of our calls come from TheHomeMag and the customers are ready to buy when they call! TheHomeMag actually saves us marketing dollars because we no longer need many other forms of advertising…we know people love your magazine because it’s usually on our clients’ kitchen counter when we arrive!” - Tami Puzzi, Furniture Medic by DB Bath Fitter “We use TheHomeMag because every issue makes the phone ring...it’s hard to find effective advertising but the ROI with TheHomeMag is exactly what we’re looking for.” – Aaron Miller, Owner, Bath Fitter of Colorado
LeafFilter “Frankly we were skeptical when you suggested that LeafFilter advertise in a brand new publication featuring only home improvement advertisers – especially one intentionally published with no editorial content. “Just ads”, we thought, “Who would want to read that?” Well, now I can tell you, lots of people want to read your publication. TheHomeMag is a HIT. People are reading it and responding to our ad. Calls are coming in fast. People are interested. Clearly, you’ve got a winner on your hands…Count us in! Keep up the good work.” – Mitchell Reed, LeafFilter NW House of Window Coverings Click to listen – Christoper Breiter, Owner
®
In Business To Grow Business
SM
Reversing the Recession Why Now? Why TheHomeMag? 1970 “Sales & profits can be maintained and increased in recession years and immediately following by those who are willing to maintain an aggressive marketing posture...”
“Advertising should be regarded not as a drain on profits, not as an unavoidable expense but as a means of achieving objectives. Ad budgets should be related to the companies goals instead of to last year’s sales or to next year’s promises.” Harvard Business Review
- American Business Press and Meldrum & Fewsmith
Did You Know?
1974 - 1975 “Companies which did not cut marketing expenditures experienced higher sales and net income during those two years and the two years following than those companies which cut in either or both recession years.”
Studies have shown: Continuing to advertise in a recession increases sales.
- American Business Press and Meldrum & Fewsmith
1981 - 1982 “Business-to-business firms that maintained or increased their marketing expenditures during the recession averaged significantly higher sales growth both during the recession and for the following three years than those which eliminated or decreased marketing” - McGraw-Hill Research's Lab of Advertising Performance
“During recessionary periods, these businesses tended to gain a greater share of market. The underlying reason is that competitors, especially smaller marginal ones, are less willing or able to defend against the aggressive firms.” - Cahners and Strategic Planning Institute
1990 - 1991
Comparison of Sales & Ad Expenditures 340
260 220 180 140 100 60
“The keys to gaining market share in a recession seem to be spending money and adding to staff” - Management Review
The Anti-Recession Tool
Onset of Recession
300
Year 1
Year 2
Year 3 Year 4
Year 5
Year 6
No Advertising Reduction in Years 3 or 4 Cut Advertising in both Years 3 & 4 Cut Advertising in Year 2, Not in Year 3 Cut Advertising in Year 3, Not in Year 2
- Companies represented by the red did not cut their advertising budgets at the on-set of the recession. As a result, their sales increased 256% from 1979 (Year 1) to 1984 (Year 6). All other companies cut their advertising at some point during the recession. Consequently, their sales either dropped or stabilized even after the recession ended. -Vertical Column indicates collective sales and reflects dollars in the billions.
®
In Business To Grow Business
SM
- Graph based on McGraw - Hill’s study of the 1981-82 recession. Published by Integrated Resource Management via website (www.integratedresourcemanagement.com/advertising.html).
Put your business in front of 200,000 Homeowners
EVERY MONTH! Not every other month, once a quarter or once a year. EVERY MONTH.
TheHomeMag of Denver always provides its Advertisers: • • • •
Free Local Ad Design Free Local Call-Result Tracking Multiple Ad Sizes & Positioning Zoned Distribution Options
The Absolute Best Results of Any Home Improvement Magazine - Anywhere! Don’t just take our word for it... “Leads! Leads! Leads! I have received over 200 calls a month advertising with TheHomeMag.” - Josh K, Granite Transformations
TheHomeMag of Denver is the premier locally owned and published home improvement magazine. No other magazine of its kind will come close to the quality, design and ultimately the result that TheHomeMag brings its advertisers every month. For just pennies per home, see why TheHomeMag is the only real option to promote your home improvement business.
“90% of our business is generated from TheHomeMag leads....we advertised in the very first issue and haven’t missed an issue since.” - Mary Ann Sherman, Premier Garage ®
“We use TheHomeMag because every issue makes the phone ring...it’s hard to find effective advertising but the ROI with TheHomeMag is exactly what we’re looking for.” - Aaron Miller, Bath Fitter
(303) 220-4242
www.thehomemag.com/denver 9101 E. Kenyon Ave, Ste. 3200 Denver, CO 80237
Ask Mary Beth how you can save on your advertising dollars. Call (303) 525-0507 Today!