Volume 119 Issue 29
The Record
record.horacemann.org
Horace Mann’s Weekly Newspaper Since 1903
May 27th, 2022
Feature: Investigating the ethics of out-of-school college counseling Sophie Rukin and Emily Sun Staff Writers In the competitive environment of college admissions, students are going to do everything in their power to get an extra edge, Brent* (10), who chose to remain anonymous to keep his college counselor’s information private, said. For him and other students, that means hiring a college counselor outside of school. While private counselors may or may not serve a significant advantage, their prevalence among students has generated a secretive culture, fueled by admissions anxiety and their steep financial costs. Private counselor services range from hourly consultations to comprehensive packages that begin as early as middle school. They provide long-term guidance on academic course selection, extracurriculars, standardized testing, summer programs, research, internships, and competitions, as well as short-term advice on admissions essays, recommendation letters, college lists, interviews, early decision applications, and actions after a deferral or waitlist. 33 percent of Upper Division (UD) students use a private college counselor, according to an anonymous Record poll with 121 responses. 38.2 percent of the 34 seniors who responded use them; 40.6 percent of the 32 juniors; 28.1 percent of the 32 sophomores; and 21.7 percent of the 23 freshmen. The results are higher than the most recent nationwide study titled “High-Achieving Seniors and the College Decision,” which was conducted in 2006 by Lipman Hearne, a marketing and communications firm, in partnership with the National Research Center for College and University Admissions. From a sampling of 1,264 students who scored in the 70th percentile or higher on the SAT/ACT, the study found that 26 percent hired a college counselor outside of their school. An anonymous survey that the College Counseling (CoCo) department has sent at the end of the admissions process for the past nine years found a lower number — 15 to 20 percent of senior students and parents reported hiring
to pursue and what classes to take, she said. She hired a college counselor to help her apply to the UD, and she will keep working with the counselor through the college application process. “My parents didn’t go to Horace Mann, so they didn’t understand the admissions process and they wanted an expert’s opinion.” she said. Since the end of freshman year, Ashton* (11), who is anonymous because his parents want him to be discreet about the subject, has had a private counselor. He would feel at a disadvantage without one because they helped him identify prestigious writing competitions, apply to summer programs, and write an email to get an internship for this coming summer, he said. “Because of that, I’m assuming that the results with the out-of-school counselor will be better.” Between
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September and January of senior year, Joaquin Ramirez Villareal’s (12) private college counselor helped him build his school list and revise his application essays, he said. His brother used the same counselor when he applied to US colleges from England, so his parents asked if he wanted to do the same. He agreed because they helped make his brother’s college process less stressful, he said. As applicants increase and acceptance rates drop, private college counseling has grown into a two-billion-dollar industry, as reported by a 2019 New York Times article titled “Inside the Pricey,
“Everyone at HM is very cognizant of all the opportunities that being at HM affords us, so there’s a sense that [having your own private counselor outside of school] is unnecessary or a luxury that may not be justified.” - Jiyon Chatterjee (11) outside college counseling each year, Executive Director of CoCo Canh Oxelson said. “I’m going to guess it’s closer to 50 percent,” he said. “Even in an anonymous survey, I’m not sure people are being totally honest about it because they’re so worried that we’re going to find out.” The CoCo has no official policy on outside college counselors, Oxelson said. People are secretive about the topic because they worry that school counselors will not work as hard for students who have them — which is false — or because they might offend the CoCo — also false, he said. Some parents have even asked Oxelson if they need an outside counselor. “My response has always been, ‘I do not believe that you need to do that, but if it will help you feel better about it, sure’” he said. While Brent* is happy for as much assistance as possible, he does not think the counselor helps substantially, he said. “At the end of the day, [college admissions are] a highly merit-based system, so help can only get you so far.” Having a college counselor outside of school has helped Courtney* (9), who is anonymous because she feared how her parents and future teachers would react if they saw her speak openly about the topic, figure out what extracurriculars
New York Times article. While IvyCoach is an industry anomaly, fivedigit price tags are not uncommon. A 90-minute consultation with IvyWise costs $1,350 and the median tuition for long-term counseling is $25,000, according to a spokesperson in the 2019 Vox article titled “The outrageously expensive world of college counseling services, explained.” TopTier Admissions’s four-day boot camp before senior fall costs $18,000, according to the article. These lofty rates may contribute to why people do not talk about private counseling openly, Jiyon Chatterjee (11) said. He does not have one and only two of his peers have told him they do. “Everyone at HM is very cognizant of all the opportunities that being at HM affords us, so there’s a sense that [having your own private counselor outside of school] is
Totally Legal World of College Consultants.” Prices depend on the type of service, the counselors’ background, and the company’s target clientele. According to the Independent Educational Consultants Association (IECA), a professional association that represents independent college counselors, the average hourly rate is $200, and comprehensive packages for two years of counseling cost between $4,000 and $6,000. Hour-long consultations with NYC-based company Bespoke Education, founded by Tim Levin ’89, start at $250 for and reach $400 for more experienced counselors, while a one-year package with over 30 hours of meeting time costs $9,000. Another NYC-based company, Prestige Education Consulting, charges $15,000 for their two-year “Premium Services” package. Prices at prestigious companies run even higher — an hour-long consultation costs $1,750 at IvyCoach, according to the 2019 Stanford Daily article titled “Elite college counseling: A legal, prohibitively expensive pay-to-win game in admissions.” IvyCoach’s “Unlimited Package,” an “exclusive college counseling concierge service” for students applying for up to 20 schools, comes with a $1.5 million check, according to the 2019
unnecessary or a luxury that may not be justified,” he said. “I don’t have any moral judgment on people who might use outside of school resources, I just don’t see the need for it.” Taboo and secrecy is a large issue with private college counseling, Dan Frommer P’18, ’21, ’24 said. “As the college process is becoming harder, especially today versus 10 years ago, I would think open communication with the college counseling group would lead to more productive discussions.” None of Frommer’s children used private college counselors because the school’s college counselors were more than sufficient, he said. “They know our kids and they know HM, but most importantly they have been very accessible and available.” Last June, Asher Swersky (12) and his parents hired a private counselor because his previous CoCo counselor, Frank Cabrera, left the school at the end of his junior year, and Swersky did not get a new counselor until a few weeks before senior year started. Even though he has a justified reason for hiring outside help, it still feels embarrassing to talk about it because of how much it cost, he said. He declined to specify how much his family paid, but it was “a lot,” he said. “I don’t know if I want to be known as the kid who’s spending all this money on something that school provides.” While some students tell Senior Associate Director of CoCo Kaitlin Howrigan they have an outside counselor, she often has to infer, she said. “They’ll keep referring to a cousin or an uncle that I can tell is actually a private counselor.” A handful of her students have been upfront about private counselors, but she cannot begin to guess
“The world isn’t fair. If you hold yourself to such high, lofty ideals like equality, you’ll just end up losing the competition.” - Ashton* (11) how many actually have them. While private college counselors seem like an unfair advantage to students who can afford them, they do not offer a strategic advantage because they have no more knowledge or information than school counselors, Oxelson said. “If [students and parents] are expecting that they’re going to get better outcomes, that’s debatable.” Some families seek out private counselors with a lower caseload so their students can get more attention, Oxelson said. The school has an average 22-to-one student-to-counselor ratio compared to NYC public schools’ 400-to-one, but private counselors can have a smaller ratio of 10-to-one or less. Still, the CoCo has concerns about the quality of support that students get from unvetted external sources, Oxelson said. “We can’t be sure if they’re getting good advice.” Swerky’s private counselor seemed competent because of her credentials, but she gave him consistently bad advice between junior spring and senior fall that hurt his application, Swersky said. He fired her and got a full refund after she advised him not to take Calculus senior year, switch to the ACT when he had practiced for the SAT, apply as a filmmaking major when he only had film writing credentials, and did not review his Early Decision application, he said. “My parents were freaking out because they’re paying a lot of money, and we’re getting screwed.” She also edited one of his essays until it seemed like she wrote it for him, which crossed an ethical line for Swersky, and he chose not to submit it. Families should steer clear of consulting companies that write essays for students or guarantee admission to certain schools, Dr. Kat Cohen P’25, founder of IvyWise, said. Their counselors adhere to the National Association of College Admissions Counseling’s (NACAC) “Guide to Ethical Practice in College Admissions” and the IECA’s “Principles of Good Practice,” which states that “members shall not write application essays or any portion of an essay for students.” Membership in organizations like NACAC and IECA is not mandatory for independent college counselors, so unaffiliated practitioners are not bound to their guidelines. According to a 2018 survey by IECA, the 2,732 members affiliated with them and similar organizations only represent 20% of all independent consultant companies. Private and school counselors both have advantages and disadvantages, Savannah* (10), who has a private counselor and is anonymous to
see Coco on pg. 4
Do you have a college counselor outside of school? Based on 121 student responses to an anonymous UD poll.