The Houstonian

Page 1

Huntsville, Texas

Vol 114 — Issue 16

Thursday, October 15, 2009

BEARKAT PROFILE

‘Our story is about people’ New Director of Communications shares his background

By Victoria Craven Contributing Writer

“Our story is about people. The point of a university is to make the world better, to reduce the pain and suffering and to improve the justice,” Bruce Erickson said. With more than 30 years of experience in managing communications departments at institutions of higher education, Bruce Erickson, director of communications, is here to tell the story of Sam Houston State University. Erickson began working at Sam Houston in April 2009. He received his bachelor’s and master’s degree in journalism at the University of Kansas. He is a former associate vice president for university communications and marketing at California State University, Fullerton; a former executive director for marketing and communications at Wichita State University, a former director of public relations at California State University, Northridge and a former director of university relations at The University of Texas- Pan American. Erickson is the recipient of numerous awards from the Council for the Advancement and Support of Education. He was awarded the Public Communicators of Los Angeles’ inaugural Most Valuable Professional Award for his work and visibility as California State Northridge’s spokesperson following the Northridge earthquake in 1994. Erickson volunteered for the Peace Corps from 197375 in Kalasin, Thailand. The Director of Communications position requires Erickson to “tell the Sam

Joe Buvid | The Houstonian

Going in a new direction. Taking over in April 2009, new Director of Communications, Bruce Erickson, has great expectations regarding his new position at SHSU.

Houston story.” Erickson said. “We have a great university, great faculty, we have great teachers, they are doing great research and we have not been as effective as we should be in telling that story.” To tell that story, Erickson has formed a relationship with many media outlets, such as radio, television, and newspapers in surrounding cities. “The Sam story is very

SURVEY

Students are encouraged to participate in testing By Janise Richardson Contributing Writer

For those students who don’t think their opinions count here at SHSU, here’s the opportunity to account for something. Over 200 freshman and senior students will be randomly selected to participate in the Measure of Academic Proficiency and Progress test (MAPP) between October 26-30 and Nov. 18. This survey will be used to effectively assess self-evaluation and determination, along with student pride. The test will cover writing, critical thinking, quantitative and reading skills, subjects that students generally learn in their first two years in the core curriculum courses offered here at Sam. It is a 65 minute, computer based test. The SHSU Institutional Research Office stresses the importance of taking part in this survey to help the student body. The main focus of the MAPP, a requirement of the Voluntary System of — See MAPP, page 4

JAM REWARDS

much a public story,” Erickson said. “Within the next month or so, you will see spots running on Houston public television of our beautiful campus.” With the Sam story out in the media it brings funding and interest to the university. Erickson is very grateful for his position of director of communications. “It’s a privilege for me to be doing this. It’s not about

sitting behind a computer; it’s about interacting with people. It’s exciting,” Erickson said. Erickson says the highlight of his career is now. “I really appreciate this place. It is one of the most beautiful campuses and has the most unpretentious people,” Erickson said. Erickson is very excited about the opening of the new performing arts center. “I think it is going to be the greatest venue for the performing arts in East Texas, including Houston,” he said. He looks forward to getting public interest in the new project because it is all part of telling the Sam Houston story. Erickson is a man with a lot of work experience. Through his journey from school in Kansas and working in California, his advice to the students of Sam Houston State University is to “consider your first five years after graduation your graduate school. You have all the opinions in life that you create for yourself, and enjoy the journey: it’s an adventure”. Erickson is excited about the future for Sam Houston State University. “I look forward to working with the entire university community to help find new and creative ways to tell the Sam Houston State story,” Erickson said. After contributing a dutiful 37 years at SHSU, former director Frank Krystyniak retired. Upon his retirement, Erickson was hired for the position following a national search. (SHSU Public Relations also contributed to this report.)

Program rewards eating on campus By Kristin Meyer Senior Reporter

Now getting full is not the only reward for eating on campus. With Sam Houston’s new program, Jam, students will get a chance to win thousands of instant prizes and some will even get their name put in for a grand prize drawing. So, what is Jam? “The Jam Rewards program is an engagement-based loyalty program that rewards our students here at Sam Houston for eating on campus,” said ARAMARK marketing intern, Darci Mulrine “This program is designed to eventually increase students’ and faculty’s value perception of on-campus dining. SH Dining Services is wanting to create more of a positive student/ campus advocacy relationship.” There are many ways to get chances to earn prizes, from buying a meal plan to spending $5 for a snack between classes. Students can enter as many sweepstakes as they can, all they have to do is eat on campus and visit Jam online to enter. “Participating in this program is as simple as registering on www.jamrewards.com,” Mulrine said. “Students and faculty that

WHAT’S ON THE WEB Visit our website to participate in our latest poll or post your comments on the stories in this issue at houstonianonline.com!

Krystal Jackson | The Houstonian

Gaining rewards. The new Jam Rewards program is put in place to reward students at SHSU for choosing to eat on campus.

have a transaction over $5.00 will receive a code card. Code cards are given to the purchaser every time they spend $5.00 or more in cash, credit or using Bearkat bucks.” Then, just logon to jamrewards.com and enter the code on the card or text in the code. By submitting this code, the customer will automatically be entered in to win the Grand Prize. The Grand Prize this semester is free meals for a semester and this will be given to four students. Twelve first prize winners will receive a $300 Best Buy gift card and weekly prizes will be given to three students and include a $200 IKEA gift card, Iomega 1TB external

hard drive, and 100 song downloads from Upbeats. com. There are also other ways to get these code cards. Jam will be hosting a variety of events throughout the semester and there will be code cards available for students and faculty at them. Students can also earn Jam sweepstakes entries for playing online games, referring a friend to Jam, taking a survey, or opting to receive emails and text messages. Sam Houston is just one of forty schools across the nation active in the Jam program. “Quantitative — See JAM, page 4

FEATURE PRESENTATION

Entertainment editor Kevin Jukkola reveals the results of his weekly poll. SEE page 5

HOMECOMING 2009

And the winners are...

Joe Buvid | The Houstonian

While it seemed the anticipation would never end, the final results for the Homecoming election were finally announced this past weekend at the football game. Tiffany Goebel, an Interdisciplinary Agricultural major, was named the Homecoming Queen and Daniel Pawlowski, a Political Science major, was named Homecoming King.

SHSU President takes part in Distinguished Alumni Gala By Blake Meyers

Contributing Writer

The first distinguished alumnus to receive his award was Ed Compton IV, class of 1994 and 1995. He was honored due to his outstanding accomplishment of taking a tiny business and turning it into a large, successful, fleet vehicle business, known today as Professional Fleet Services. He was inspired to be an entrepreneur ever since he was a child, running a twoemployee local lawn care business. He has also served the Houston Livestock Show & Rodeo for over ten years, and is an active member of the Sigma Chi Fraternity and the Order of Omega. As he accepted his award, he thanked his Fraternity, his family, and all of his advisors and teachers at Sam. Next up was Ronny Carroll, a first-generation college student who came to SHSU on a football and

baseball scholarship. He graduated with a business degree in 1965, and soon after spent a year in Vietnam as an Army Captain. After the army, Carroll became one of Houston’s most decorated home builders, winning several awards in the early 2000s. Ronny Carroll is a Past President of the SHSU Alumni Board of Directors, and also a member of Sigma Chi Fraternity. The Port Naches native said of SHSU, “I learned how to live, how to deal with people, how to do the right thing”. He thanked his wife Faye and his son Ronny Jr. for their support, as well as all of his professors. Following Mr. Carroll was Tommy Frank, a man who worked his way up from Delivery Truck Driver to CEO and Chairman of Conn’s Inc., the Beaumont appliance store chain. He — See GALA, page 4

Taking care of parking

Krystal Jackson | The Houstonian

Read Tuesday, Oct. 20 issue to find out who was hired to tackle SHSU’s parking and transportation.

INDEX

Nation & World...page 4

Opinions................page 2

Entertainment........page 5

Campus................page 3

Sports....................page 6


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