Houstonian Media Kit

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ABOUT THE HOUSTONIAN

100 YEARS AS THE INDEPENDENT STUDENT NEWSPAPER OF

SAM HOUSTON STATE UNIVERSITY

TOP

100

Exemplary Newspaper for Journalism Students by JournalismDegree.org

Since its inception The Houstonian has been a consistent source for news on campus. The paper is a part of the Texas Intercollegiate Press Association and has won the directors trophy for two consecutive years.

“The Houstonian has been GREAT for our business! New customers were thrilled to find our information and more keep coming. Thank you!” – JeanAnn Robinson, City Hall Café

“The Houstonian... Trend Advertising at its best!” – Fredric Morris, Hott Tops Salon & Antique Dealer

“University House Lake Road has had an INCREASED number of potential prospects [and] thanks the Houstonian for it’s hard work & dedication to SHSU students & it’s customers. ” – Candace Brown, UH Lake Road


OUR MARKET UNDERGRADUATE STUDENTS

GRADUATE STUDENTS

UNIVERSITY EMPLOYEES

TOTAL SHSU COMMUNITY

Source: Sam Houston State University Fall 2013 Fact Book and The Texas Tribune

STUDENT SPENDING Top 5 Areas where Students Spend the most: $33,916,621 Rental Housing $20,795,611 Dining Out $8,112,682 Groceries $4,388,372 Entertainment $3,444,576 Clothing & Accessories

4.9%

6.2%

11.5%

29.4%

48%

TOTAL LOCAL ECONOMIC IMPACT BY STUDENTS:

$115,838,821 Source: Measuring Economic Impact (2012) Rate Card Designed by Cesar Jimenez for The Houstonian Newspaper


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HoustonianOnline.com makes it easy for you to promote your business by offering visitors ads with one-click access to your website or virtually any other page on the web! Virtute comprehensam an mel APRIL 10, 2014 |

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LOWER SIDE AD 125 x 125 px Monthly: $75.00 Weekly: $25.00 Daily: $5.00


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5 col x 21.5 in

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2.5 col x 10.75 in

5 col x 5.25 in

Local: $945.00 Campus: $838.00

Local: $472.00 Campus: $419.00

Local: $236.00 Campus: $209.00

Local: $230.00 Campus: $205.00

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1/8 PAGE

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2 col x 3.325 in

3 col x 5 in

5 col x 2.025 in

Local: $58.00 Campus: $50.00

Local: $112.50 Campus: $97.50

Local: $90.00 Campus: $78.00

H: 2 col x 2.025 in V:•1 col x 4.05 in

$100 per 1000 (any size) Please send inserts to: The Huntsville Item RE: THE HOUSTONIAN 1409 10th Street Huntsville, Texas 77320

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Local: $35.00 Campus: $30.00

FULL COLOR

Classifieds are determined 1/8, 1/4 & 1/2 ads: +$150 by number of characters. Full Page Ads: +$250 Rates run at $4 per line, 20 characters max per line.

1 Column 1.8944”

INSERTS

2 Columns 3.9”

3 Columns 5.9333”

FULL PAGE

4 Columns 7.9667”

5 Columns 10”

PRINT ADS


DISCOUNTS • 5% Pre-pay for Advertising Order

• 25% Running 8+ Scheduled Ads

• 15% New Client’s First Ad Order

• 30% Running Weekly all Semester

• 20% Running 5 Scheduled Ads

BUNDLES Bearkat Bundle • • • •

Online Masthead 2 Full Color Quarter Page Ads 1 Black & White Quarter Page Ad 2 Black & White Eighth Page Ads

Orange Bundle • • • •

Online Side Box 2 Full Color Quarter Page Ads 2 Black & White Quarter Page Ads 2 Black & White Eighth Page Ads

White Bundle • Online Side Box • 3 Black & White Quarter Page Ads • 4 Black & White Eighth Page Ads

Blue Bundle • 2 Black & White Eighth Page Ads • 2 Full Color Front Page Banner Ad or • 1 Black & White Horizontal Quarter Page Ads • 3 Black & White Eighth Page Ads • 2 Black & White Card Ads

$1,500.00

*PER MONTH

$1,200

.00

*PER MONTH

$1,000

.00

*PER MONTH

$500.00

*PER MONTH


DROP-OFF LOCATIONS 46

36 35

14th Street

37 12

38 42 34

33

Avenue J

16th Street

29 30

Bea

rka44 t Bl

28

vd.

11 10

40 39 41

Avenue H

Sam Houston Ave.

19th Street

22nd Street

17 15 7 16 18 8 1 9 6 9 14 13 31 2 3 32 4 1 21 20 5

24 23 22 25

CAMPUS 1 Veteran’s Resource Center 2 Estill Building 3 Farrington Building 4 Visitors Center 5 Thomason Building 6 Evan’s Building 7 Dan Rather 8 News Stand 9 President’s Building 10 Baptist Center 11 Kats for Christ 12 Health Center 13 CHSS Building 14 Lee Drain Building 15 Lowman Student Center 16 News Stand 17 AB I 18 Library/Starbucks 19 Smith- Hutson

Bowers Blvd.

43

26 27

COMMUNITY 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 - - -

AB IV News Stand Campus Post Office South Paw Starbucks Chemistry Building Art Department REC Sports Kineseology Bldg Gaertner Performing Arts Center Criminal Justice Center University Hotel Teachers Education Center Counselor Education Center Old Main Market Wesley Center Physical Plant Admin. Offices Small Business Development Correspondence Learning

PAYMENT All advertising rates are net rates. Cash, check, credit cards and money orders are accepted. In order to reserve a space in The Houstonian a client must provide endorsement on insertion order and make full payment prior to the run date. If payment is not received or the insertion is not signed, the ad cannot run.

CANCELLATION Cancellation of advertising is accepted until the publication deadline. After deadline, the space must be paid for whether the ad runs or not. The Houstonian is not responsible for any omission or error on ads sent after the deadline.

35 Five Loaves 36 Farm House 37 Huntsville Farm Supply 38 Bearkat Books 39 Tango Nails 40 Pita Pit 41 Papa John’s 42 Kampus Korner 43 Ron Mafridge Field House 44 Grounds Department 45 Public Library 46 Walgreens - Shipley’s - CVS Pharmacy - Physicians ER - Chamber of Commerce - Café Texan - 12th St. News Stand - Shipley’s Donuts

- Fresh Donuts - Central Stores - CVS Pharmacy-New - Mr. Hamburger - Ace Hardware - News Stand - IHOP - Denny’s - Starbucks on I-45 - The Woodlands Center

-

Indicates Outside Map

PROOFS AND ERRORS IN ADS Proofs will be provided for all ads made by The Houstonian on pre-made ads. These proofs must be corrected (if needed), signed, and returned by the deadlines. Make goods or adjustments will be considered only for errors that were solely the fault of The Houstonian and will be given at the discretion of the Business Manager. Full refunds will be given only for ads that did not run.

PRODUCTION SERVICE Any ad The Houstonian designs and produces will be done for an additional fee. After the ad is proofed by the client, The Houstonian is no longer responsible for any errors in the ad.


PUBLICATION DATES FALL 2014 AUGUST

SEPTEMBER

S

M

T

W

T

3 10 17 24 31

4 11 18 25

5 12 19 26

6 7 13 14 20 21 27 28

F 1 8 15 22 29

S 2 9 16 23 30

NOVEMBER

S 7 14 21 28

M 1 8 15 22 29

T 2 9 16 23 30

W 3 10 17 24

OCTOBER T 4 11 18 25

F 5 12 19 26

S 6 13 20 27

T 4 11 18 25

F 5 12 19 26

S 6 13 20 27

DECEMBER

S

M

T

W

T

F

2 9 16 23 30

3 10 17 24

4 11 18 25

5 12 19 26

6 7 13 14 20 21 27 28

S 1 8 15 22 29

S 7 14 21 28

M 1 8 15 22 29

T 2 9 16 23 30

W 3 10 17 24 31

S

M

T

5 12 19 26

6 7 13 14 20 21 27 28

W 1 8 15 22 29

T 2 9 16 23 30

F 3 10 17 24 31

S 4 11 18 25

DATES TO REMEMBER 8/22 8/27 9/12-14 10/11 11/15 12/13

Refunds Back to School Parents Weekend Homecoming Saturday@Sam Graduation & Finals

SPRING 2015 JANUARY

FEBRUARY

S

M

T

W

4 11 18 25

5 12 19 26

6 7 13 14 20 21 27 28

T 1 8 15 22 29

F 2 9 16 23 30

S 3 10 17 24 31

APRIL S 5 12 19 26

M

S 1 8 15 22

M 2 9 16 23

MARCH

T 3 10 17 24

W 4 11 18 25

T 5 12 19 26

F S 6 7 13 14 20 21 27 28

T

W

T

F 1 8 15 22 29

MAY T

6 7 13 14 20 21 27 28

W 1 8 15 22 29

T 2 9 16 23 30

F 3 10 17 24

S 4 11 18 25

S 3 10 17 24 31

M 4 11 18 25

5 12 19 26

6 7 13 14 20 21 27 28

S 2 9 16 23 30

S 1 8 15 22 29

M 2 9 16 23 30

T 3 10 17 24 31

W 4 11 18 25

T 5 12 19 26

F S 6 7 13 14 20 21 27 28

DATES TO REMEMBER 1/9 Refunds 1/14 Back to School 1/15 Polls open for “Best of” 2/14 Valentines 3/9-13 Spring Break 3/19 “Best of” Results 3/26 Saturday@Sam 4/9 Graduation & Finals


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