Independent Student Newspaper of SHSU
RATE CARD FALL 2012 | SPRING 2013
THE MEASURE OF A LIFE IS ITS SERVICE
SAM HOUSTON STATE
Phone 936-294-1500 Email advertise@houstonianonline.com
25,000 students, faculty, and staff need YOU!
Mailing Address Physical Address The Houstonian 1804 Ave J, Room 210 P.O. Box 2178 Dan Rather Communication Bldg Huntsville, Texas 77341 Huntsville, Texas 77341-217
RUN DATES AUG
M
T
W T
F
SEP
M
T W T
F
Back to School Aug 30
JAN M
T
W T
F
Back to School Jan 17
OCT
M T
W T
Homecoming Halloween
FEB M
T W T
F
Valentine’s Day Feb 14
MAR
M T
F
Oct 18 Oct 30
W T
F
Spring Break Mar 5, 7
NOV M
T W T
Elections Thanksgiving Saturday@SAM Best of contest
APR
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Nov 6-8 Nov 15 Nov 15 Nov 29
T W T
Saturday@SAM
F
F
Apr 4
DEC M
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F
Christmas Dec 4, 6 Graduation/Finals Dec 4, 6
MAY M
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Graduation/Finals May 2
As a student run newspaper with a professional business staff we strive to have award winning editorial content and be the premiere resource for events, shopping, fun, and food. Our campuses have over 25,000
THE HOUSTONIAN IS A GREAT TRADITION AT SAM HOUSTON STATE UNIVERSITY IN HUNTSVILLE, TEXAS AND OUR NEW CAMPUS IN THE WOODLANDS.
students, faculty and staff.
We publish every Tuesday and Thursday, delivering our paper by 8 am throughout town and to locations on both campuses.
FULL PAGE $945 Local (L) $838 Campus (C) 10.25” x 21.5”
AD PRICES AND SIZES CLASSIFIEDS
VERTICAL STRIP $315 L $280 C 4” x 21.5”
QUARTER PAGE $236. L $209 C 5” x 10.75”
*SHZZPÄLKZ HYL KL[LYTPULK by characters. Rates are priced at $2 per line, 20 characters per line.
SPECIALS
FULL COLOR PRICING 1/8, 1/4, and 1/2 page ads: $150 extra Full page ads: $255 extra
INTERNET ADVERTISING Be state of the art!
Fun & Food Out of Town Weekly Food Specials Discount Coupons Shopping Guide Puzzles *SHZZPÄLKZ
HALF PAGE $472 L $419 C 10.25” x 10.75”
INSERTS
$80 L $70 C 4” x 4”
$40 L $35 C 2” x 4”
EIGHTH PAGE $110 L $97 C 5” X 5”
$30 L $26 C 3” x 2”
BANNER STRIP $90. L $78 C 10” x 2”
$90.00 per 1,000 (any size) Send Inserts to: The Huntsville Item RE: The Houstonian 1409 10th Street Huntsville, Texas 77320
We have various options for affordable internet ads. All include a live link to your website! Ask your Ad Executive for more information. Interactive ads are encouraged! We have ]LY` X\HSPÄLK WYVK\JLYZ available.
INTERNET RATES Live Link: $100/month Masthead Banner: $1,000/month Other sizes available.
GRAPHIC REQUIREMENTS DEADLINES Graphics Deadlines Print Ad Deadlines Special Deadlines Inserts (preprinted only) Special Sections
7 Business Days 2 Business Days 3 Business Days 3 Business Days 2 Business Days
FILES We only accept TIFS, PDFS, and Camera Ready Files. ;V LUZ\YL [OL ILZ[ X\HSP[` Z\ITP[ ÄSLZ ^P[O TPU\T\T resolution (400dpi).
DESIGN FEES -LL MVY HK KL]LSVWTLU[ PZ VM [OL ÄYZ[ HK JVZ[ with a $10 minimum. College graphics experts are available to design your interactive internet ads for very reasonable fees.
ADVERTISING POLICIES
Independent Student Newspaper of SHSU SHSU Rate Card 2012-2013. Revised September 19, 2012. Designed by McKenzie Smith. Inside page photographs by McKenzie Smith. Contact for any graphic, print, or web design. McKenzie Smith SHSU Senior Graphic Design Student Phone: 832-248-7076 Email: msmith@houstonianonline.com
The Houstonian can refuse advertising if the listed policies and procedures are not followed.
PAYMENT
PRODUCTION SERVICE
All advertising rates are net rates. Cash, check, and money orders are accepted. In order to reserve a space in The Houstonian a client must provide endorsement on insertion order and make full payment prior to the run date. If payment is not received or the insertion is not signed, the ad cannot run.
Any ad The Houstonian designs and produces will be done for an additional fee. After the ad is proofed by the client, The Houstonian is no longer responsible for any errors in the ad.
AD DEADLINES All advertising material is due at least 2 BUSINESS DAYS before the publication date. Camera-ready ads are due by 2 p.m. Tuesday for Thursday publications and 2 p.m. Thursday for Tuesday publications. The Houstonian is not responsible for any omission or error on ads sent after deadline.
PROOFS AND ERRORS IN ADS Proofs will be provided for all ads made by The Houstonian. These proofs must be corrected (if needed), signed, and returned by the deadlines. Make goods or adjustments will be considered only for errors that were solely the fault of The Houstonian and will be given at the discretion of the Business Manager. Full refunds will be given only for ads that did not run or were illegible. Font sized of 8 point or below are likely to be illegible and are not encouraged, and The Houstonian will bear no responsibility for the legibility of type 8 point or smaller.
CANCELLATION Cancellation of advertising is accepted until the publication deadline. After deadline, the space must be paid for whether the ad runs or not. The Houstonian is not responsible for any omission or error on ads sent after the deadline.
CAMERA-READY ADS All ad material emailed or sent as camera-ready will run as is. The Houstonian is not responsible for discrepancies or errors on pre-made ads.
CLASSIFIEDS *SHZZPÄLKZ TH` VUS` IL W\YJOHZLK I` PUKP]PK\HSZ [OH[ HYL UV[ members of a commercial business. The rules and deadlines of all advertisements still apply.