2017 Rate Card

THE RATECARD 2016 - 2017

PUBLISHED WEEKLY, EVERY

WEDNESDAY

OVER 100 YEARS OF EXCELLENCE

Since its inception The Houstonian has been a consistent source for news on campus. Independent from the university, this student newspaper is award-winning. Our website, updated daily, attracts all generations of readership.

OUR CUSTOMERS GIVE US PAWS UP!

“The Houstonian has been great for our business! New customers were thrilled to find our information and more keep coming! Thank you!”

-- JeanAnn Robinson City Hall Cafe “Thanks Houstonian –– our appointments have increased 88% and workshop attendance is up 45%”

-- Patsy Collins Student Money Management Center “The Houstonian.....Trend Advertising at it’s best!”

-- Frederic Morris Hott Tops Salon & Antique Dealer

ADVERTISING

IS AN INVESTMENT IN YOUR BUSINESS AND FUTURE 1 WHY ADVERTISE

WITH US? your business vibrant!

3 Keep Remind your past customers and reach new customers.

Protect your 4 Strengthen 5 your position hard work among your competitors.

and prior investments – stimulate growth.

Inform people about your business as you promote your sales and events.

Advertising 2 will keep

people talking and boost your “word of mouth”.

THE MARKET

SAM HOUSTON STATE UNIVERSITY 17,424 + 2,757 + 2,134 = 22,315 TOTAL UNDERGRADUATE

GRADUATE

FACULTY & STAFF

BEARKAT PRIDE

On average a SHSU student spends betwen $770 to $1565 each month. Each year the SHSU population spends $213 million in the region.

Top areas where college students spend the most...

57%

ATTIRE | $353,030/MO.

Read the paper ONCE A WEEK

ENTERTAINMENT | $636,135/MO. GROCERIES | $977,576/MONTH DINING OUT | $1.75 MILLION/MONTH

62%

HOUSING | $2.89 MILLION/MONTH

Pay attention to

66% WOMEN 34% MEN

ADVERTISING 15.3%

36.6%

48.1%

ON-CAMPUS

COMMUTER

NEAR-CAMPUS

Source: University Facebook & Re:fuel College Explorer 2014

WEB AD RATES Masthead Every page

728 x 90 px $500/month

Top

Our website allows your business marketing program to complete its branding circle.

Masthead | 728PX X 90PX

Side Bar

Every page

1/3 rotation 300 x 250 px $250/month

Middle Side Bar

Every page

Top Side Bar

1/3 rotation 300 x 250 px $200/month

Section

W: 300PX H:250PX Section Banner | 723PX X 90PX

W: 300PX H:250PX

Banners

1/4 rotation 723 x 90 px $100/month

Bottom Side Bar

Every page 1/3 rotation 723 x 90 px $100/month

Middle Side Bar

Bottom Side Bar

W: 300PX H:250PX Section Banner | 723PX X 90PX

PRINT AD RATES Read about our Orientation Edition specials below

Full Page Local: $967 Campus: $860 Half Page Local: $483 Campus: $430 Large Vertical Local: $255 Campus: $225 Quarter Page Local: $236 Campus: $210

Full Page 10” x 21.5”

Half Page 10” x 10.75”

Large Vertical 6.45” x 10.75”

Quarter Page 10” x 5”

1/8 Page Local: $135 Campus: $120 Block Ad Local: $60 Campus: $53 Banner Ad Local: $91 Campus: $81 Page 1: $300

1/8 Page 6” x 5”

Block Ad 4” x 3”

PRINT ADD ONS: Inserts

$150 per 1000

Banner Ad 10” x 2.25”

Classified

$4/per line 20 characters a line

Card Ad 4” x 2” or 2” x 4”

Card Ad Local: $36 Campus: $32

Full Color

Rate + $200 full page Rate + $100 1/2 page or smaller

LIMITED SPACE AVAILABLE FOR A FULL YEAR OF ADVERTISING AT ONE LOW PRICE

CONTACT US TO RESERVE NOW!

Full Spread Size: 20 x 10 Color: $2,100 B&W: $1,950

Half Page Size: 5 x 10 Color: $637 B&W: $487

Banner Size: 2.5 x 10 Color: $377 B&W: $227

Full Page Size: 10 x 10 Color: $1,250 B&W: $975

Quarter Page Size: 5 x 5 Color: $394 B&W: $244

Coupon Size: 2.5 x 2.5 Color: $140 B&W: $100

DISCOUNTS: PLAN ON USING THEM,

MANY ARE CUMULATIVE! 5% OFF

WHEN YOU PAY AT THE TIME YOU SIGN THE INSERTION ORDER

10% OFF 20% OFF TO ALL NEW CLIENTS, OR 2 MONTHS ON THE INTERNET

WHEN YOU SCHEDULE 5 PRINT ADS PER SEMESTER OR 3 MONTHS ON THE INTERNET

25% OFF 30% OFF 50% OFF WHEN YOU SCHEDULE 6 OR MORE PRINT ADS PER SEMESTER OR 4-8 MONTHS ON THE INTERNET

WHEN YOU TAKE ADVANTAGE OF 20 PRINT EDITIONS AND 9 MONTHS ON THE INTERNET

TO ALL BUSINESS WHO WERE NAMED “BEST OF WINNERS”

SPONSORSHIPS LINK TO Partner with The Houstonian CAMPUS $50/ MO Present yourself as a supporter. Purchase items and place your info with ours. Help us with: T-shirts, promotional items and raffle gifts. Earn free advertising in print, online and in the Orientation Edition. Call or email for further information.

Player of the Week or Podcasts Our popular features online or in print.

Crossword Puzzles & Sodoku Call or email for further information.

Useful Links

Join our “USEFUL LINKS” website page and have campus click directly to your business. *No discounts available

DROP-OFF LOCATIONS

COMMUNITY 1

2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

Veteran’s Resource Center Estill Building Farrington Building Visitors Center Thomason Building Evan’s Building Dan Rather News Stand President’s Building Baptist Center Kats for Christ Health Center CHSS Building Lee Drain Building Lowan Student Center News Stand AB I Library/Starbucks Smith - Hutson AB IV

21 22 23 24 25 26 27 28

29

30 31

32

33 34 –

–

News Stand Campus Post Office South Paw Starbucks Chemistry Building Art Department REC Sports Kinesology Bldg Gaertner Performing Arts Criminal Justice Center University Hotel Teachers Education Center Counselor Education Center Old Main Market Wesley Center Physical Plant Admin.

Offices Small Business

35 36 37

38 39 40 41 42 43

44 45 46 –– –– –– –– ––

Development Five Loaves Deli Farm Loaves Cafe Huntsville Farm Supply Bearkat Books Jimmy Johns Pita Pit Papa’s John’s Just Styl’n Ron Mafridge Field House Grounds Department Public Library Walgreens Domino’s Cloud 9 Cafe CVS Pharmacy Physicians ER Chamber of Commerce

–– –– –– –– –– –– –– –– –– –– –– –– –– ––

Cafe Texan 11th St. News Stand Shipley’s Donut Fresh Donuts Central Stores W.C. Auto Center Mr. Hamburger Ace Hardware The Bike Spot Mama Juanitas IHOP Denny’s Starbucks on I-45 The Woodlands Center

–– Indicates Outside Map

PROOFS AND ERRORS IN ADS DEADLINES | MONDAY NOON All advertising rates are net rates. Cash, check, credit cards and money orders are accepted. In order to reserve a space in The Houstonian a client must provide endorsement on insertion order and make full payment or payment arrangements prior to the run date, or the ad can not run.

Cancellation of advertising is accepted until the publication deadline, the space must be paid for whether the ad runs or not. The Houstonian is not responsible for any omission or error on ads after the deadlines.

Proofs will be provided for all ads made by The Houstonian. These proofs must be corrected (if needed), signed, and returned by the deadline. Make goods or adjustments will be considered only for errors that were solely the fault of The Houstonian and will be given at the discretion of the Business Manager.

PRODUCTION SERVICE Any ad The Houstonian designs and produces will be done for an additional fee. After the ad is proofed by client, The Houstonian is no longer responsible for any errors in the ad.

PUBLICATION SCHEDULE ACADEMIC YEAR 2016 - 2017

FALL 2016 S 07 14 21 28

M 01 08 15 22 29

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M

06 13 20 27

07 14 21 28

T 02 09 16 23 30

AUGUST

W 03 10 17 24 31

T 04 11 18 25

F 05 12 19 26

S 06 13 20 27

NOVEMBER

T 01 08 15 22 29

W 02 09 16 23 30

T 03 10 17 24

F 04 11 18 25

S 05 12 19 26

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M

04 11 18 25

05 12 19 26

SEPTEMBER T

W

06 13 20 27

07 14 21 28

T 01 08 15 22 29

F 02 09 16 23 30

S 03 10 17 24

DECEMBER

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M

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04 11 18 25

05 12 19 26

06 13 20 27

07 14 21 28

T 01 08 15 22 29

F 02 09 16 23 30

S 03 10 17 24 31

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M

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02 09 16 23 30

03 10 17 24 31

04 11 18 25

OCTOBER W

T

F

05 12 19 26

06 13 20 27

07 14 21 28

S 01 08 15 22 29

SPECIAL EDITIONS 08/31 10/26 11/16 11/30

BACK TO SCHOOL HALLOWEEN THANKSGIVING FINALS

PUBLICATION DATES IN ORANGE

SPRING 2017 S 01 08 15 22 29

M 02 09 16 23 30

JANURARY

T 03 10 17 24 31

W 04 11 18 25

T 05 12 19 26

F 06 13 20 27

S 07 14 21 28

APRIL

S

M

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W

T

F

02 09 16 23 30

03 10 17 24

04 11 18 25

05 12 19 26

06 13 20 27

07 14 21 28

S 01 08 15 22 29

S

M

05 12 19 26

06 13 20 27

S 07 14 21 28

M 01 08 15 22 29

FEBRURARY T

07 14 21 28

T 02 09 16 23 30

W 01 08 15 22

W 03 10 17 24 31

T 02 09 16 23

T 04 11 18 25

F 03 10 17 24

S 04 11 18 25

MAY F 05 12 19 26

S 06 13 20 27

S

M

T

05 12 19 26

06 13 20 27

07 14 21 28

W 01 08 15 22 29

MARCH T 02 09 16 23 30

F 03 10 17 24 31

S 04 11 18 25

SPECIAL EDITIONS 01/25 02/08 03/08 05/03 05/06

BACK TO SCHOOL VALENTINE’S / DATING SPRING BREAK END OF YEAR / FINAL ORIENTATION EDITION

For more campus events visit our “USEFUL LINKS”