The Huntington News February 5, 2021
The independent student newspaper of the Northeastern community
@HuntNewsNU
Photo by Kenneal Patterson Classrooms across campus are outfitted with NUflex technology designed to facilitate a hybrid learning model.
UNIVERSITY INSTRUCTS FACULTY TO ENCOURAGE IN-PERSON LEARNING By Julia Carlin | Deputy Campus Editor Northeastern University officials asked faculty members for help with one thing before classes started: encouraging students to attend in-person classes. In an email sent Jan. 14, university officials urged teachers to promote in-person attendance. The email included strategies for getting students to come to class, including specific language to be used in syllabi and reminding students of what university officials believe are the benefits of in-person learning. Screenshots of the email were posted to Twitter and received criticism from faculty and students. The email also introduced a peer-to-peer social media campaign with the slogan “Moments that Matter,” launched on TikTok and Instagram. One of the videos, posted to Twitter, reminds students how to
set their attendence preference to primarily in-person and says, “When you’re in the classroom you’ll find moments that matter. Don’t miss the moments that matter.” Students were also encouraged to attend class to avoid feeling lonely and unmotivated. The email noted that “Feelings of social isolation and low motivation can affect learning,” and that “Campus is one of the safest places you can be.” Thomas Sheahan, senior vice provost for curriculum and programs, said the university sent the email in response to a decrease in in-person attendance, which he said was in line with national trends. Sheehan said students choose to remain at home when they see other students doing the same. “It ends up being a self-fulfilling prophecy of ‘Well, I’m
not going to go today because no one else is going and then it’s not as fun or energizing or stimulating,’” Sheehan said. “And then they don’t go. Gradually, several students decide that, and by the time you’re done, there’s only a few students left in the class, and they’ve created an environment where people aren’t there any more.” Sheehan said the intention of the email was to encourage teachers to engage with their students so they feel compelled to come in person and remind students that coming to class may be beneficial. “It’s called social learning — [students] learn better when they’re together, they learn better when they see a faculty member who’s role modeling, who’s using terminology IN-PERSON, on Page 2
Small businesses see growth with TikTok virality By Zeynep Tuncer News Correspondent Since its emergence in 2017, TikTok has taken the world by storm. The social media platform that gained recognition for its 15-second viral videos has quickly climbed the charts and become one of the most downloaded apps, with more than 800 million users worldwide to date. TikTok has played a monumental role in influencing everything from the music industry to small businesses nationwide. The effect is noticeable even in the immediate Boston area, where TikTok recommendations have bolstered the presence of many local enterprises. Whether it be a coincidence or intentionally done by the brands themselves, many businesses have
started seeing growth from TikTok. Popular videos that show the benefits of a certain product can cause it to sell out in stores almost immediately. Restaurants and stores have benefited from the fame, as the visual appeal of certain types of food or the layout of a store can cause thousands of people to flock to places they otherwise wouldn’t have known about. A number of small businesses based in Boston have been on the radar recently after being featured in some of these TikToks. High Energy Vintage in Somerville and Boomerangs in Cambridge are two thrift stores that have gained an increased following after a number of TikTok creators listed them as places people should visit. Andrew Wiley, who has owned and operated High Energy Vintage
for about 8 years, said it’s much more than just an online trend. A short compilation of clips of the store interior, put together by user and customer @leah_magss, garnered more than 363,000 views on TikTok after being posted in August 2020. After being closed from April to mid-July due to the COVID-19 pandemic and experiencing a slow return to allowing customers into the store, the exposure generated lines that stretched far past the door. Boomerangs, owned and operated by the AIDS Action Committee and Fenway Health, has been serving the Greater Boston area since 1993. Functioning as a nonprofit thrift store, the proceeds are dedicated to HIV prevention initiatives as well as housing and local outreach. TIKTOK, on Page 4
Photo by Zeynep Tuncer Perime Magazine is one of many businesses capitalizing on its TikTok presence to increase growth and brand loyalty.