Impact of Social Media Usage on Organisational Image Mediated by Customer Trust

post my information and opinions

The social media sites (Facebook, Twitter &etc) of the organisation I used, provides a robust and safe environment in which to transact my information

The organisation I interact to buy the products and services makes me feel assured that legal and technological structures adequately protect me from problems on social media

I really trust the organisation and its social media sites that will not do any harm but protect me from any issues arise

I am very comfortable and relaxed to use the organisation social media sites as I trust the organisation for my past experience with them

Organisational Image

The organisation is a very trust worthy organisation due to its reliable and consistent products and services provided in the past

The organisation really goes beyond my expectation to build a good relationship with customers

The organisation always provides high quality products and services

The company name really signifies high quality, reliability and consistency

The company has a good brand name among the people, especially among my friends, colleagues and family

In this study, the normality is tested by using combines the tests of skewness and kurtosis, and the statistical significance of skewness and kurtosis are two key indicators to measure the data normality (Liang, Tang & Zhao, 2019).Hair et al. (2012) argued that data is considered to be normal if skewness is between ‐ 2 to +2 and kurtosis is between ‐ 7 to +7 Based on 243 responses, the normality test of this study returned an average of skewness range from -0.836 to 0.266 and a kurtosis values range from -0.367 to 0.732 suggesting that the data collected are normally distributed as the Skewness and Kurtosis values are in the acceptable range (Hair, et al., 2012). Therefore the distribution