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NEW DEVELOPMENT MARKETING A FRESH
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THE INHOUSE GROUP
“Branding is the key to a successful project. Branding gives your project personality, mood, and a vibe which ultimately connects to the tenant or buyer. It is the key component of any Real Estate Development.�
The InHouse Group strives to set each project apart from the competition
We create a High Impact market presence for each real estate development. Branding a new development requires a TEAM working together with all involved in the project from start to finish, often long before ground is broken.
WHY OUR STRATEGY WORKS
As a creative agency, we work in conjunction with developers, developer representatives, architects, and designers to produce a branding and marketing program that results in maximum selling prices and rental income. We believe that a successfully branded and marketed real estate project requires a comprehensive approach with a solid strategy in place.
We understand current industry and economic trends. We know the neighborhood where your project is located. We understand and connect with the target audiences to understand needs, preferences and desires.
We communicate that branding through well planned out and integrated marketing tactics that include strategy, creativity, and execution. We constantly refine and fine-tune the marketing mix and program over the life of the development to optimize the sales and leasing velocity. A FRESH
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THE INHOUSE GROUP
MARKETING & CREATIVE SERVICES
The exclusively owned InHouse Magazine is created and published for each InHouse Group property in order to define and showcase the uniqueness of each individual property. It is a great way to dive deeper into a property and its neighborhood.
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THE INHOUSE GROUP
The InHouse Group is a pioneering, creative, all-in-one Real Estate agency providing "out of the box" marketing, leasing, sales and consulting with integrity and a friendly approach
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THE INHOUSE GROUP
MARKETING PORTFOLIO SNAPSHOT
The InHouse Group has the experience and creativity to develop a brand that resonates with your project's target audience and the community.
RENTAL DEVELOPMENTS
THE STOCKHOLM FLATS Rental development located at 295 Stockholm, Bushwick. • Consulted on lighting, • bathroom, and kitchen finishes. • Customized the vibe of the building for target marketing. • All marketing, tenant screening and leasing. • Achieved record pricing for 1 bedroom units in Bushwick.
160 WYCKOFF Rental conversion in Bushwick. • Consulted on entire renovation process including finishes, lighting, and overall layouts of each unit. • Created the vibe for the building • All marketing, tenant screening and leasing. • Set record pricing for two bedrooms units in Bushwick
THE SENECA LOFTS Rental conversion in Bushwick. • Consulted on entire renovation process including finishes, lighting, and overall layouts of each unit. • All marketing, tenant screening and leasing.
107 CORNELIA Rental conversion in Bushwick. • Consulted on entire renovation process including finishes, lighting, and overall layouts of each unit. • All marketing, tenant screening and leasing.
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MARKETING PORTFOLIO SNAPSHOT CONDO DEVELOPMENTS
The InHouse Group has the experience and creativity to develop a brand that resonates with your project's target audience and the community.
184 RUSSEL STREET 2 townhouse-style condo units. • Design consultation. • Staging of units. • Created the vibe for marketing. • Website design. • Achieved high price per sqft.
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179 WOODPOINT STREET 14 unit Condo Building • Staged all 14 units to sell. • Landscape consultation for the outdoor spaces. • Created a vibe and marketing package. • Website design. • Achieved high price per sf.ft.
46 NORTH HENRY 6 unit condo building. • Design consultation on roof top cabanas. • Created a brilliant marketing package. • Staged every unit to sell. • Achieved high price per sq.ft.
Watch the 46 North Henry social media campaign at vimeo/theinhousegroup
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150 RICHARDSON STREET • • • •
Design and layout consultation. Responsive website design. Complete marketing package. Achieved highest price per sq.ft in the area
• Strategized and developed branding and marketing material.
577 MADISON STREET 8 unit Condo building in East Williamsburg • Design and layout consultation. • Achieved highest price per sqft in neighborhood $1250 - $1300 PPSF
To see more of the InHouse Group portfolio of marketing go to
WWW.TIHGPORTFOLIO.COM
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UNCOMMON MARKET INSIGHT
By precisely defining appropriate target markets and tailoring customized solutions for each unique project, The InHouse Group provides unprecedented versatility in residential developments.
We bring uncommon market insight, service excellence, and an enterprising approach to everything we do to ensure a residential Real Estate project’s success. From positioning and marketing boutique infill developments to maximize value, to collaborating with developers from start to finish, The InHouse Group directs all aspects of residential real estate projects’ marketing and sales processes. Whether spearheading a project from conception or breathing new life into a project that has lost momentum, The InHouse Group delivers innovative marketing and sales solutions across a multitude of scenarios and project sizes.
The InHouse Group leads all aspects of marketing and sales or leasing for developers and deploys a thoughtful, strategic, disciplined, and progressive approach to these services. From defining the vision and product to the sale of the last condominium or lease of the last apartment, The InHouse Group is involved the entire way.
The InHouse Group offers a full complement of services to successfully market your Real Estate development for a quick project sell out or lease up. Integrating print, interactive and environmental branding, we make your pre-sales push, project launch or phased sales approach effective and resultsoriented.
Branding a Real Estate development requires specialized expertise. It all begins with understanding the target audience their needs, wants and motivations. Whether they’re looking for stylish urban living, room to grow, or a luxurious space to downsize, The InHouse Group builds a branding and communications program that directly appeals to their particular lifestyle choice.
PREDEVELOPMENT PLANNING
Market Research Comparable market analysis Target market identification Architectural & construction planning InHouse interior design consulting Amenity package planning Unit mix and layout
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NEIGHBORHOODS
This is a list of neighborhoods we specialize in ...and the list is growing.
The InHouse Group was started by Robert Earl and Virginia Incalcaterra. Working as a Real Estate team since 2005 in some of the largest Real Estate firms in New York City, their marketing and sales depth runs deep. Feeling the constraints of corporate holdings, thus deciding to become principal brokers of a boutique firm that encourages creative and outside the box thinking. Competition in the New Development realm is fierce and you have to set your project apart from the others. The InHouse Group becomes your in-house creative branding and marketing group so you, the developer, can concentrate on your specialty‌Building!
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THE INHOUSE GROUP
THEINHOUSEGROUP.COM ROBERT EARL
robert@theinhousegroup.com 917.239.442 VIRGINIA INCALCATERRA
virginia@theinhousegroup.com 917.743.0731 A FRESH
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