Volume 7. Issue 04. April 2013 Rs. 25/-
THE
INSIDE TRACK CONNECTING THE DESIGN COMMUNITY Now view our web edition at www.theinsidetrack.in
Cover Story
T
he world is well familiar with India’s rich ethnicity when it comes to design. But as Jaquar represents India at the recently concluded ISH 2013, it is evident that this scenario is fast changing. Jaquar manufactures products in categories ranging from faucets, sanitary ware and shower systems to wellness products like whirlpools and shower panels. The company currently holds a remarkable 60% share of the Indian bath fittings market. Jaquar’s participation in the iconic ISH fair is noteworthy as this event has become a global platform for the world’s best companies to showcase product and innovation connected with the bathroom experience. The 27th ISH show was all about dealing efficiently with energy and water. From the 12th to the 16th of March 2013, the world’s leading manufacturers presented their new cutting edge products many of them for the first time in the world. Among this elite group, Jaquar was the very first Indian company to showcase its innovative bathroom designs. The company highlighted its latest range of bath fittings and solutions - keeping its sights on the needs of the present generation
Jaquar Debuts At ISH 2013 The ISH in Frankfurt is an iconic bath and wellness fair for global players. Jaquar becomes the first Indian company to mark its presence here paving the way for its increasing penetration and growth in world markets.
Mr. Sandeep Shukla, Head Marcom, Jaquar Global Operations
as well as underlining its product development for the future. Mr. Sandeep Shukla, Head Marcom, Jaquar Global Operations, talked to The Inside Track about the
company’s experience at the fair and the road ahead for the firm.
Which were the product ranges showcased at ISH?
Jaquar is the first Indian bath fitting company to be present at ISH, Frankfurt. What were the reasons for participating in this event?
In line with the key themes of ISH, Jaquar showcased the latest in bathroom trends, with a wide range of coordinated bath displays highlighting bath spaces of the future as a singular identity rather than a combination or assimilation of various products. Jaquar displayed its newly designed, futuristic ranges of bath fittings featuring innovative qualities - from material usage to ergonomic design and advanced electronics-enabled features. And not surprisingly, it captured the imagination of the visitors and attracted a lot of interest
As part of its global marketing strategy and communication initiatives, Jaquar wanted to showcase its latest and innovative bathing concepts at the worlds’ largest fair and interact with its global audience of trade partners, architects and plumbing consultants. Jaquar’s prime reason to be at ISH was to showcase unique and complete bathing concepts; new shower ideas; and coordinated bath suites with faucets and sanitary ware.
continued on page 2