Volume 7. Issue 08. August 2013 Rs. 25/-
THE
INSIDE TRACK CONNECTING THE DESIGN COMMUNITY Now view our web edition at www.theinsidetrack.in
Cover Story
T
he iSaloni furniture exhibition held every year in Milan is a global medium for showcasing creativity and design. It’s a union of the design fraternity - from designers and architects to buyers and manufacturers; from graphic artists and installation designers to retailers and agents - everyone makes it a point to get here! With a 52 year old design legacy to boot, years later, the iSaloni has become a colossal international event showcasing the latest in furniture, lighting and office furniture. Whimsical yet minimalist, beautiful yet edgy - are just a few terms to describe the furniture
Interiors of Tomorrow At the iSaloni fair in Milan the latest in
furniture and lighting was showcased by some of the most stylish brands with a promise to rev up your interiors. showcased at iSaloni. Designed with its high and welcoming back, for relaxation and reading, the round and agile forms of the Mammy Blue chair by Poltrona Frau is dynamic and contemporary. Another winner
by the iconic manufacturer was designed by Jean-Marie Massaud who takes inspiration from the world of saddlery for his Gran Torino design - an exquisite, modular sofa that combines saddle leather
and fabric. Designed by Antonio Citterio for Vitra, Petit Repos is a low lounge chair which stands out due to its continued on page 2
The Gran Torino designed by Jean-Marie Massaud has high, slim armrests that present intricate, careful workmanship and has a leather cover that folds down on the inside
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THE INSIDE TRACK August 2013
THE
INSIDE TRACK
CONTENTS The Mammy Blue chair by Poltrona Frau
high quality materials, outstanding comfort and contemporary design. Petit Repos has an integrated flexible back connection. The backrest reclines to enable you to sink into it for even more comfort. The lounge chair’s reserved styling looks as good in a public space, as in a living room. Leading furniture manufacturer Giorgetti’s Minerva wing chair has a structure in profiled steel and padding in cold foamed polyurethane covered with fibre. A special material inside the backrest gives flexibility to the chair. continued on page 20
August 2013
COVER Interiors of STORY Tomorrow 1 Petit Repos by Vitra
A Lighting Genius 4 The Latest On Recent Launches And Products 6 Stretch Your Imagination 10 Siemens: Integrating Happiness the German Way 12 Maison&Objet - A Preview! 14 The Red Dot Awards 2013 15
Giorgetti’s Minerva armchair
The Sanctum Store 16 Bend It Like Gaurav Nanda 18 Interiors of Tomorrow (contd.) 20 Exhibitions and Fairs 22 A ‘Sneak Peek’ At Cersaie 2013 24 Owner, Publisher & Printer Mr. Anish R. Bajaj for Marvel Infomedia Pvt. Ltd. Printed at Marvel Infomedia Pvt. Ltd., B 62, 1st Floor, Cotton Exchange Building, Cotton Green Road, Cotton Green, Mumbai 400 033. Published at B 62, 1st Floor, Cotton Exchange Building, Cotton Green Road, Mumbai 400 033 Tel (022) 23736133/1 Editor Mr. Anish R. Bajaj THE INSIDE TRACK Volume 7. Issue 08. August 2013. English - Monthly. This issue contains 24 pages including both covers. Creative Director Natalie Pedder Assistant Editor Shweta Salvi, Sub-Editor Vikas Bhadra, Ulka Vartak Layout Design Asif Shayannawar, Snigdha Hodarkar, Vikas Sawant Marketing: Mumbai Rakesh Kini (Digital), Ganesh Gurav, Vivek Jadhav B 62, Cotton Exchange Bldg, Cotton Green, Mumbai 400 033 Tel: (022) 32656823, 23736133, 32958501 Fax: (022) 23743069 Email:response@marvelinfomedia.com Delhi Ms Sumita Prakash, Flat F 304, Rajasthan C.G.H.S. Ltd,Plot No. 36, Sector 4, Dwarka, New Delhi Tel: 9899179540 Email: s_biswas1203@ yahoo.com Chennai Mr S. Venkataraaman, Flat No. 2, 3rd Flr, E Block, Hansa Garden, 30 Madampakkam Main Rd, Rajakilpakkam, Chennai 600 073 Tel: (044) 22281128 Mob: 9444021128 Email: svenkat@marvelinfomedia.com Kolkata Mr Subrata Mazumder, 2, Nabapalli (Bidhanpalli). Kolkata 700084 Tel: (033) 2410 4296 Mob: 9831131395 Email: subrata22@rediffmail.com Europe Pavilion Francaise 1282, Rue du Noyer, bt 161030 Bruxelles, Belgium. REDUCE REUSE RECYCLE Recycling old magazines and newspapers is one of the easiest ways to help the environment. To increase the supply of recoverable wood fibre and to reduce the demand on the world’s landfills, THE INSIDE TRACK urges its readers to actively participate in recycling efforts.
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THE INSIDE TRACK August 2013
Spot Light
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ngo Maurer, the lighting prodigy from Germany, has given the world diverse lighting solutions that pose to be exceptionally designed, highly functional yet sustainable. He has brought in a whole new dimension to how lighting is perceived for interiors and exteriors. After a brief stint as a typographer, Maurer studied graphic design in Munich and later went on to work
A Lighting Genius With the proficiency to create definitive lighting solutions, lighting artist Ingo Maurer’s luminous projects are extraordinary creations.
Ingo Maurer, the lighting prodigy from Germany
as a freelance graphic designer in USA. Realizing his calling in design, he founded his own studio Design M in 1966, later rechristened Ingo Maurer GmbH, under whose wing he developed his illuminated models. His first ever revolutionary design was that of a simple, yet unconventional table lamp: an oversized hand-blown glass light bulb with a smaller, working internal bulb. The Bulb was a play on Thomas Edison’s classic invention and set the standards for Maurer’s forthcoming work. His designs give modernism a new twist. My New Flame - a table candle that never burns down is designed by Maurer and Moritz Waldemeyer. Aptly titled, it’s an LED light that renders the image of a captivating flame - courtesy 128 tiny LEDs - at
One Thousand Flames: A parabolic mirror that reflects digital flames from its hexagonal surfaces
Flying Flames: A flexible chandelier system offering more customisation
Lunatic: A ceiling lamp for indirect glare-free lighting
the upper end of a sleek circuit board. The LEDs form a single image of a flame in the dark or from a distance. Another installation that offers more customisation, Flying Flames is a flexible chandelier system created using the same LED candles that are combined with simple downlight elements. Replete with a clean look, the LED’s Oskar is a shelf lamp apt for bedside tables, bookshelves and desks. It gives a soft, white glow while also cleverly working as a bookend. Another piece of art, the Da+Dort lamp’s
Campari Bar: A table lamp comprising ten original Campari Soda bottles
J.B. Schmetterling: A light bulb with handmade insect models
THE INSIDE TRACK August 2013
The Bulb: Maurer’s first revolutionary design
fantastic flexibility and unique use of materials are its highlights. Created from paper, plastic and stainless steel, this design reflects Maurer’s excellent craftsmanship. His other creations that grab your gaze are ZakZarak, a geometrical take on the traditional desk lamp; ManOMan, a mobile uplighter that changes appearance with the viewing angle; J.B. Schmetterling and Johnny B. Butterfly, both being light bulbs
Zak Zarak: A desk lamp composed of a simple flat strip folded into a distinctive geometrical form
with handmade insect models around each that give it a delicate aura. Award-winning Maurer has created more than 150 lighting structures and designed lighting for diverse international venues like private homes, hotels, airports, public buildings, etc. Some of his best luminous designs are the Bulb (1966), the low-voltage system YaYaHo (1984) and an elegant table lamp Lucellino (1992) that find home
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Light Structure: Suspension or table lamp with six tubes held in tension by insulated wires
in the The Museum of Modern Art, New York. Currently working on diverse projects, Maurer’s design concept for seven subway stations in Karlsruhe, Germany is eagerly anticipated. Designed in collaboration with Munich-based architects Allmann Sattler Wappner, the concept borrows the aesthetics of Zen Buddhism, which reduces the visual stimuli to minimal providing a relaxing space.
In select areas, LEDs spotlights also generate a magical three-coloured shadow of the person passing by. Ingo Maurer’s lighting sculptures have always been innovative and revolutionary; denoting that his design collection goes beyond the usual and captures the nuances of light, art and functionality in its true essence. Contact web: www.ingo-maurer.com
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THE INSIDE TRACK August 2013
It Products Parryware’s Many Marvels Parryware has designed its products to help bathrooms in India evolve into a more personal space. Amongst one of Parryware’s many marvels, Poise is an elite and premium range, consisting of a WC (single piece and wall hung) and basin, that is perfect for the modern bathroom. The Pal range on the other hand is an exclusive designer range with a single piece water closet, wall hung water closet and 2 basins to choose from. The latest
additions in Parryware’s portfolio are the electronic toilets: i-Klin and ewash+. They feature ideas such as a remote control, energy saving function, seat warmer, dryer, auto cleaning and many more concepts that highlight Parryware’s constant innovation in technology. Another unique product is the Qube X square range of water closets whereas the Kaiser single piece WC is a design that is environmentally friendly and saves water. The overall theme behind their new sanware ranges is to increase the elegance found in Indian bathrooms and make that personal space even more stylised and relaxed. These new ranges can be used in bathrooms of all sizes and will easily lend them an air of class and style. Contact web: www.parryware.in
H&R Johnson Brand Refresh H&R Johnson (India) signed Bollywood actress Katrina Kaif as its brand ambassador. As part of this association, she will endorse the tiles, bathroom products, engineered marble, quartz and modular kitchen businesses of the company. The company’s move to rope in Katrina Kaif as brand ambassador also coincides with H&R Johnson (India)’s brand refresh of the Johnson brand identity across its various businesses. Johnson’s association with Katrina reinforces the very values Katrina stands for, namely, her global image, freshness and contemporariness. H&R Johnson (India)’s brand refresh is an intrinsic process to bring all brand assets and product lines under the Johnson brand umbrella. The brand aims to target the consumer through a unified force of product line innovations. It will allow the
company to engage its corporate and project clients as well as the marketplace as a single, unified brand throughout the Indian sub-continent. This will ensure seamless strategic services to corporate and project clients as well as to its network of over 1200 dealers, 15000 sub-dealers, 33 modern retail stores and 100 shop-in-shops. Contact web : www.hrjohnsonindia.com
Whirlpool Luxury In A Duravit Pool
Roca Faucets For A Unique Bathroom Experience From the most cutting-edge solutions to the more classic models, Roca’s designer faucet collections provide a whole new world of possibilities. Exclusively designed by reputed designers like Antonio Bullo, Ramon Benedito, Schmidt & Lackner and David Chipperfield, Roca faucets are a perfect collaboration of design, expertise and sustainable development. The ‘Evol’ series draws inspiration from a waterfall and culminates in a masterpiece that combines the best of design and technology. ‘Thesis’, a range by Antonio Bullo, with its rounded curves, clean straight lines and bold shape, presents a perfect mix of contrast in art, making it a product of the highest level of aesthetics. ‘Escuadra’, another faucet series, is designed for both aesthetic appeal and functionality that suits daily use while also allowing for minimum water consumption. Whereas Roca’s ‘L20’ faucet collection features the
innovative cold water start system for its basin models. With value products priced from Rs. 2250/- onwards, Roca’s wide portfolio of faucets caters to varied budgets. Contact web: www.in.roca.com
With Blue Moon and Sundeck from Duravit, there is nothing more enjoyable than dipping into a whirlpool for tingling pleasure from head to foot. With its square body and perfectly rounded tub, the Cubist-inspired Blue Moon is well-proportioned - 180 x 180 cm in size - and a designer’s dream. The interesting interplay between the white acrylic and select wood panelling makes the pool both elegant and distinctive. When not in use, the pool can be protected by a padded leather cover, converting it into a comfortable relaxation deck that can also be economically stowed away. Blue Moon comes in free-standing,
corner and back-to-wall versions. The Sundeck by the Austrian designer trio EOOS is also notable for its pure form and stylishly minimalist design. It is right-angled and 210 x 140 cm in size, enabling two people to sit comfortably facing one another. Additional comfort is provided by the padded leather support which can be folded up for use as a headrest or opened out, as on Blue Moon, to form a relaxation deck. Thanks to the wood panelling, which is available in seven colours, it can also be harmoniously integrated into any architectural setting. Contact web: www.duravit.in
THE INSIDE TRACK August 2013
It Products Mioletto By Hülsta Bring home the exquisite Mioletto range better known as the ‘Comfort Island’ from the house of renowned German brand Hülsta. The range radiates its high level of quality and design and meets a multitude of individual requirements. It is a real king sized bed with headboard extension shelves for storage or displaying décor items. There is also ample storage in the clever lower section of the bed unit/ linen drawers. Mioletto’s clean and simple lines in combination with some atmospheric touches allow both, an exclusive single
Herman Miller Introduces Mirra2
Herman Miller, a global leader in high-performance seating, has announced its latest advance, the Mirra 2 work chair - a reincarnation of Mirra. They have maintained its soul and essential DNA, but advanced the materialisation and manifestation of this idea in virtually every aspect. The result is a leaner, lighter, more responsive chair that moves as one with the sitter and dynamically supports the person’s slightest movements. With added selections for textile and back colours and the opportunity to combine them creatively along with new options for base finishes increase the breadth of choices. The Mirra 2 brings a visual lightness to any space and takes sustainable design another step forward by using fewer materials more intelligently. Contact web: www.hermanmiller.com
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unit combination as well as a comfort-oriented modular design and all of this featuring a cosy yet contemporary look with finishes like oak anthracite, white lacquer and walnut. These very expressive surfaces show the fine craftsmanship involved. Mioletto is a highly customisable range with countless possibilities which turn a bed into a luxurious island of comfort that will offer you pure wellness day and night. Contact web: www.huelsta.com
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THE INSIDE TRACK August 2013
Bleu Concepts Unveils The Exquisite Smart Bleu Kitchen
It Products Electrolux Launches RealLife Dishwashers Electrolux’s RealLife dishwashers are designed for real life loads of pans, plastics and cooking utensils, not just standard place settings. The dishwasher is equipped with FlexiLift moveable baskets and adaptive racks. The XXL tub is also taller than the tubs of conventional dishwashers, making it better able to accommodate large plates. To ensure optimal cleaning in the larger space, the RealLife dishwasher has a twin axis FlexiSpray arm. Some fully integrated RealLife dishwasher models also feature the TimeBeam projection technology, which projects the amount of time left for a cycle to run onto the floor. The Electrolux RealLife dishwasher also features flexible hinges that makes installation within any
kitchen simple and straight forward. The range also includes features like AutoFlex to measure how dirty the water is and continuously adjusts the temperature and water accordingly; its FlexiWash system, which uses different temperatures in the top and bottom to treat glasses gently while giving pans an intensive wash in the same load. The XtraPower feature provides increased cleaning power and 40% higher water pressure and the MyFavourite program lets consumers set their most used programme and options combination. The price for these dishwashers range from Rs. 58,000 to Rs. 91,000. Contact web: www.electrolux.com
Lamps By BoConcept
Casting your home in the right light is like creating a work of art. Keeping this in mind, BoConcept has come up with a wide array of exclusive lamps in exuberant designs and shapes which are sure to add a glam quotient to your place. Whether you want to add energy to a dull room or bring in a cool impact, you will indisputably find a stylish and elegant solution in their wide and elite range of lamps that will not only fulfill all your requirements but will also enhance the exquisiteness of your living space.
Enjoy cool details with a twist of humour on lamps that will bring light and character to your interiors. Switch on the industrial look, the classic look, or the natural look with this wide range of lamps and shades in different materials such as glass, wood, colour-lacquered metal or rubber -coated aluminum. One can also choose amongst many different bright colours like yellow, orange, green, blue, etc. Contact web: www.boconcept.in
Bleu Concepts, the premier boutique for modular kitchens, wardrobes and storage solutions recently showcased their ‘Smart Bleu Kitchen’. The Smart Bleu Kitchen is a hi-tech creation of technical expertise which competently meets the growing demand for innovative and quality kitchens. Materials of unsurpassable quality are used and it is tailor
area gives The Smart Kitchen an open look. This modular kitchen is specially designed using gun metal paint which prevents rust from settling in and gives the kitchen a very contemporary appearance. Beyond this exciting range of The Smart Kitchen, Bleu has a variety of chic and sophisticated kitchens to suit different personality homes. There is
made to suit every need as its modules have a range of tremendous flexibility. There is ample storage space below counters and its pull-out working counters are very functional. A low height counter combined with a casual sitting
The Interactive Kitchen, Moira Bleu Kitchen and Cool Bleu Kitchen. The designs are smart and stylish with a clear eye on comfort, functionality and durability. Contact web: www.bleuconcepts.com
Miele Introduces The Steam Only Oven Miele, a leading German premium appliance manufacturer has recently launched its new flagship product - Steam Only Oven using the VitaSteam technology. The secret of the VitaSteam technology is in the external steam generation. Since the steam is generated outside the oven cavity, this allows the steam input to be regulated to perfection and protects the oven cavity from limescale deposits. This provides considerable advantages to the cooking process: i.e. ideal steam quantity, optimum temperature maintained, volume independent cooking times as well as rapid heating up and cooking. Miele Steam Only Oven operates without pressure in the temperature range of 40 100 Celsius. They can be used to defrost, re-heat food, blanch and stew food and for other tasks as well, like sterilising
jam jars and bottles. With simple intuitive controls, backlit numerical keypads, flush touch displays, there are two models available of Miele Steam Only Ovens. VitaSteam Technology: DG 5040 at Rs. 169990 and DG 5080 at Rs. 259990, with a capacity of 30 ltr with 3 shelf levels. Contact web: www.miele.in
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Maspar Unveils The Vintage Royal Insignia Collection
It Products Anemos’ Funky Clocks Anemos, popularly known as the luxury fan haven, is now the store with a wide range of eclectic and one of a kind clocks. Like a playful yet rich zephyr, the company is based on the simple principle that fans, furniture and décor can and should be as sophisticated and stunning as they are functional.
With technology improving and progressing every day,one can almost overlook the importance of clocks in the household. Anemos presents an eclectic range of quirky, artsy, contemporary, vintage and even humourous clocks which make them an almost indispensable part of your home. The range of clocks is designed in the most unique of ways and attention to detail is paid to the fullest. Contact web: www.anemos.in
Zynna Launches The Seabrook Collection Zynna introduces Seabrook, a landmark in the context of wallpapers and wall coverings for your dream abodes. Seabrook stands for elegance, style, grace and perfection apart from the high end quality and vividness of each item. The genre of Seabrook ranges from classic to the latest contemporary trends in wall coverings and also bears the same lucidity in decorative accessories. The simplicity and stunning quality of the products makes Seabrook a superior home décor brand that offers a wide range of products and designs well suited to the varied tastes of people. Seabrook wallpapers and wall coverings make a classic, timeless and powerful statement when adorning the walls of a home. The artistry of colour combination and creativeness has been inspired from tropical, floral to abstract and are as subtle as the wind and as bold as an opera. Depending on the evolving trend, the interior decorating style of Seabrook is country, traditional, ethnic, contemporary and romantic. Contact web: www.zynna.in
Maspar brings you the Vintage Royal Insignia collection, a range of readymade home furnishings in co-ordinated colours to mix and match from. Relax in the exclusive assortment of soft and cozy comforts of an unmatched collection: the Royal Insignia. Manufactured specially for the spirited aesthete in you, these are a perfect blend of creativity and comfort, the right mix of old with the new. Made using the highest quality blend, the collection offers
you the ultimate in luxury and variety. With the sheer variety available, the most difficult choice for one would be to select only one! The collection encompasses bed spreads, shams, duvet covers, pillow cases, cushion covers, neck rolls and quilts. This collection is available at exclusive and select stores in Delhi, Noida, Gurgaon, Mumbai, Pune, Bengaluru and Ludhiana. Contact web: www.maspar.in
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THE INSIDE TRACK August 2013
Co. Profile
E
urocéil is a manufacturer o f s tre t c h c e il in g s a n d walls and is a part of Sinex Systems, a market leader in signage and display systems for over 17 years. Ideal for architects, interior designers, residences and
Stretch Your Imagination No more boring ceilings and walls. It’s time to stretch and transform!
perfect flat or curved shape as per design. The unique locking system allows the membrane to fit smoothly into aluminium profiles (europrofiles) and enables its removal with the same ease. The flexibility of the membrane allows designers to realise all kinds of shapes and dimensions of ceilings and walls, in essence, stretching their imagination to breathe life into spaces. Their customisable product range includes hi-gloss ceilings, backlit ceilings, printed commercial properties, the product range is sure to enhance human experiences of walls and ceilings in a totally new dimension. The products are manufactured at their plant in Chennai with the highest quality standards and superior engineering and manufacturing capabilities offering over 100 different colours and finishes, each of which are completely customisable in terms of shape, form or design. With design being the core focus in today’s context, customers want to explore a different dimension of experience while creating a space, be it residential or commercial. That’s what Eurocéil does to the real estate space. Eurocéil is a special PVC membrane prepared on a sophisticated CNC and hi-tech welding machines, stretched and locked to a proprietary aluminium profile fixed on the periphery of walls. The membrane is stretched by heating with a hot air blower and fixed to europrofiles to maintain a
ceilings, acoustic ceilings, bio-free ceilings, decorative ceilings and 3D ceilings and structures. Euroceil is an ISO 9001:2008 certified company and implements some of the best practices within their manufacturing unit, meeting international quality standards and creating stronger products. The entire product range is manufactured in India which offers a faster turn around time based on client requirements. They have a pan India presence,
Eurocéil stretch ceilings offer myriad ceiling solutions to aesthetically enhance living spaces
which also means installations, maintenances and repairs, if any, can be handled quickly. Every Eurocéil product comes with a solid 10 year warranty. Eurocéil stretch ceilings and walls are smarter, adaptable, easier, long lasting, safer and greener. Some of their prestigious clients include Mercedes Benz, TVS, Apollo Hospitals, Peter England, Samsung, GRT Hotels & Resorts, Frontier Lifeline Hospitals, Tresmode, Biba Apparels, VIT University and Baggit. Contact email: umesh@euroceil.com web: www.euroceil.com
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THE INSIDE TRACK August 2013
Spot Light
“T
he Mumbai Skyline is changing very fast and we will be chasing it for sure,” says Mr. Ajaz Vakil, GM Sales - Built in Appliances, Siemens Home Appliances India. The company recently launched an exclusive store in Mumbai. Located in Prabhadevi, this exclusive Siemens brand store is spread across a sprawling 1500 sq. ft. of prime retail space displaying the latest Siemens free-standing and built-in appliances.This includes the Black Series - the latest premium built-in range of Siemens home appliances which consists of dishwashers, ovens, hobs, hoods and refrigerators. Given the fact that redevelopment is the new keyword of
Siemens: Integrating Happiness the German Way This German giant recently launched its exclusive showroom in Mumbai which showcases a bouquet of premium products. BY VIKAS BHADRA
The flexible and accurate fitting of Siemens built-in appliances provides easy integration with any kind of kitchen furniture, making life easier and comfortable
the city that never sleeps, a number of home appliances are pushing their brands forward in order to capitalise on this trend and Siemens is not oblivious to this fact. It was precisely why Siemens decided to set up an exclusive showroom in Prabhadevi. Mr. Vakil adds, “Look at Prabhadevi, in the next 2 to 3 years, numerous towers will be flourishing here and the price point at which property will be sold here defines my target audience so it is but plain wisdom to move into an area closer to them so that I can serve them better.” Siemens is also working with well known developers of the city and the nation. As a solutions provider company, Siemens has now ventured into Tier 1 and Tier 2 cities and towns where they can offer their services better. “What we provide is appliance integration into their kitchen designs. We
are working with the who’s who of the entire country. We help them integrate the appliances in a better way into kitchen solutions so that ergonomically, vastu wise and working wise the appliances are placed in the right way and are easy to handle as well,” says Mr. Vakil. Microwaves, built-in ovens, dishwashers, refrigerators - all these are a part of this extensive exercise to beautify the kitchen. To up the ante further for modular kitchens, coffee machines, domino modules of deep friers and grills are also a part of the scheme. Some of the landmark properties that Siemens has worked with include Taj Wellignton Mews, Oakwoods, Grand Hyatt, Lakeside Chalet, Mariott’s Property in Powai, Panchsheel in Pune, Imperial Towers at Tardeo, Utpal and Saluja in Delhi, Saluja’s Verandah in Gurgaon and
THE INSIDE TRACK August 2013
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The Siemens brand store is spread across 1500 sq. ft. of prime retail space in Mumbai displaying the latest Siemens free-standing and built-in appliances
Christies and Brigade in the South. Siemens provides a full range of premium products and services with an integrated solution. The flexible and accurate fitting of Siemens built-in appliances provides easy integration with any kind of kitchen furniture, making life easier and comfortable. The appliances are carefully crafted with extensive research and
Mr. Ajaz Vakil, GM Sales - Built in Appliances, Siemens Home Appliances India
testing. The quality and innovative features of the products adds to the convenience of the lives of people all over the world. With Siemens Home Appliances, the future is indeed moving into every modern household in India. All the products which have been made available for now are coming across the Siemens factories in Europe. It’s true that the company has purchased a large piece of land for a factory in Tamil Nadu, but as we prodded further it was made clear that the company will initially dole out only washing machines from Tamil Nadu and other economies of scale. For the other members of the herd, plans will be defined later depending on the market need. With 160 years of manufacturing experience, Siemens has been at the forefront of innovation, design and technology and it comes as no surprise that the company has become a benchmark of quality and trust all across the world and the premium strata of Indian enclosures will soon be a part of this glorious heritage. Contact www.siemens-home.com
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Spot Light
T
wice a year, in September and January, Maison&Objet brings together the whole range of interior design professions to offer the world a leading homefashion event. Retail purchasers, specifiers and exporters will meet at the Paris Nord Villepinte Exhibition Centre in France from
Maison&Objet A Preview! Paris is all set to woo design enthusiasts the world over with Maison&Objet this September.
Maison&Objet reflects diversity and interdisciplinarity bringing together key players from every corner of the home sector in Paris
6th September to 10th September 2013 to witness emerging creativity, assess changing trends and plan their business’ future. Over the years, Maison&Objet has refined the layout and honed its selection to present a comprehensive, legible and structured overview, facilitating visits, decision-making and contacts. Having developed a luxury core with the scènes d’intérieur and Now! design à vivre, Maison&Objet has consolidated its contemporary offering with the development of Actuel and shone a spotlight on home accessories. In September 2013, Maison&Objet is adjusting its
traditional focus on interior design to be more coherent and w i l l o f f e r a b e t t e r re s p o n s e to the increasing number of orders from specifiers, particularly internationally. Once again, all the satellite trade shows will be focusing even more on their specialist areas, with the dining sector adopting the name Cook+Design. This new brand reflects Maison&Objet’s gradual shift towards the art of living and particularly cooking. The spectrum covered by Maison&Objet expands with every session to more precisely address its visitors’ specific needs. The aim of these changes is to
Maison&Objet is the meeting place for international interior design professionals bringing the home-fashion concept to life
remain in line with market reality, to better promote innovation, as well as to rationalise and optimise visitor journeys, whether retail purchasers or specifiers. In addition to business meetings, Maison&Objet sees itself as providing an opportunity for stimulating d i s c ove r i e s a n d d e c i p h e r i n g the season’s influences with the Maison&Objet Observatory. Revealed each session through the creation of forums, this year Elizabeth Leriche, Vincent Grégoire from the Nelly Rodi agency and François Bernard from the Croisements agency will provide inspiration. This is therefore, an opportunity to discover the expression of talented designers, like Odile Decq (Maison&Objet Designer of the Year 2013) and hall layout designs by Joseph Dirand (scènes d’intérieur Designer of the Year 2013), Philippe Boisselier and Jean-Philippe Nuel. It is also an opportunity to marvel at feats of illumination with a spectacular installation orchestrated
France competition. It also means contributing to its influence among the general public through Paris Design Week, and the rest of the world with the launch in March 2014 of Maison&Objet Asia in Singapore. With meeting and networking spaces such as the Business Lounge and the Retail Area, by offering a personalised welcome and year-round follow-up to the most influential players hosted at the Club, by marking out targeted pathways such as the spécialarchi designer pathway to guide specifiers, as well as by developing the new My M&O
by Motoko Ishii & Akari Lisa Ishii with Light Essentials lit up by Japan Creation. For Maison&Objet, promoting creativity firstly means encouraging the most promising talents with the Talents à la Carte project and the Métiers d’Art de
service which, from September 2013, will allow all visitors to create their own bespoke trade show visit, Maison&Objet is merely once again establishing its non-negotiable importance. Contact web: www.maison-objet.com
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Spot Light
R
ed Dot stands for belonging to the best in design and business. The international design competition, “Red Dot Design Award”, is aimed at all those who would like to distinguish their business activities through design. The accolade of the Red Dot Design Award, the “Red Dot”, is an internationally recognised quality label for excellent design. The 1 st of July, 2013 marked the high point of the Red Dot Award: Product Design 2013 where more than 1,200 international guests celebrated the winners o f t h e w o r l d w i d e re n ow n e d competition in the Aalto-Theater, Essen, Germany.
The Red Dot Award 2013 The Red Dot Award recognises innovative
designers and manufacturers who push the boundaries of design excellence. Prof. Dr. Peter Zec, he handed over the trophies to the winners. In 2013, designers, architects and companies from 54 countries submitted almost 4,700 of their best products in 19 different categories. The panel of experts awarded the Red Dot for excellent product design to a total of 1,065 products and the Honourable Mention for especially refined detail solutions to 205 products. The Red Dot: Best of the Best, the highest award in the competition, was given to 53 happy prize winners on stage at the Aalto-Theater.
From India, Corvi bagged the Red Dot Awards for its products Spot 4D, Spot 4SD and Downlight LED Lights
With his able charm, Prof. Dr. Peter Zec, initiator and CEO of Red Dot, hosted the Red Dot Gala and honoured the best names in the industry with the Red Dot Trophy which was presented in its new design for the first time. Jeweller y designer Günter Wermekes gave the symbol for the highest award in the competition a whole new look. The globally acclaimed shoe designer Datuk’ Prof Jimmy Choo OBE was a jury member and an on-stage guest for the first time this year. Together with
T h e w i n n e r s a t Re d Do t Awards in the interior design space included products like Formani’s Fold lever handle by Tord Boontje (Netherlands), H2 tables by Balma SA Furniture Factory (Poland), Weave rugs by Jab Teppiche Heinz Anstoetz Kg (Germany) and many more. The Red Dot: Best of the Best award winners included products like the Invisible Table by Kartell (Italy), Origami draper y by Gebrüder Munzert GmbH & Co KG (Germany), etc. whereas Beatnik
Weave rugs by Jab Teppiche Heinz Anstoetz Kg (Germany)
- sound station chair by Donar d.o.o. (Slovenia), Curv bench by Batilest (France), Caldo - ceramic tile for wall heating by To Do Product Design (Poland) were a part of Honourable Mentions. From India, the design firm Corvi bagged the Red Dot Awards for its products Spot 4D, Spot 4SD and Downlight LED Lights. The winners also included Titan Industries Ltd. for its product Edge - the thinnest titanium watch in the universe and Pregna International Ltd. for their product Etherena - a contraceptive intrauterine device (iud) loader and insertion device.
Beatnik - sound station chair by Donar d.o.o. (Slovenia)
Curv bench by Batilest (France)
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The Invisible Table by Kartell (Italy)
The evening also saw the opening of two winning exhibitions in the Red Dot Design Museum: the Winners’ Exhibition “Design on Stage” which presented all the winning designs in the Red Dot Award: Product Design 2013. All the objects on show won the sought-after Red Dot seal of quality after a selection process by the Red
Caldo - ceramic tile for wall heating by To Do Product Design (Poland)
Dot jury comprising a total of 37 international design experts. The exhibition of the Lenovo Design & User Experience Team “Communication+” showed how the development of Lenovo’s design language is shaped by its very own design philosophy. It presented a selection of award winning products by the Design Team of the Year that aim to demonstrate how these have developed further over time in order to meet the constantly rising requirements and desires of the market. Both exhibitions were on show in the Red Dot Design Museum until 28th July, 2013.
H2 tables by Balma SA Furniture Factory (Poland)
There was also another very special first of the evening, as the 1st of July marked the start of two new digital media: the global design directory Red Dot 21 (www.red-dot21.com) and the official Red Dot App, which provides information on design and trends anytime and anywhere. Contact web: www.red-dot.de
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THE INSIDE TRACK August 2013
Spot Light
T
he Sanctum Store offers you something to personalise your space in this bustling city, to find your unique identity - and they do this with objects that add a touch of nostalgia and warmth to your everyday life! Started in October 2011 in Mumbai, Sanctum is the brainchild
The Sanctum Store Sanctum is a furniture and lifestyle store
specialising in shabby-chic, vintage, retro and industrial charm.
Sanctum is a furniture and lifestyle store specialising in shabby, chic, vintage, retro and industrial designs
of Sandhya Gorthi who is a lawyer by qualification. Sandhya has worked in media, management, IT and corporate training for over 13 years before she got into retail. She had helped bring an old brand from Delhi, The Shop - a clothing and home store, to Mumbai, which opened in March 2011. Du r i n g t h i s p r o c e s s , s h e discovered that she loved retail, and in particular, furniture. She did a lot of research and found that there was a gap in the market for well-curated, reasonably priced non-ornate/non-blingy, vintage and industrial pieces in furniture
and home dÊcor. She also chanced upon the location for the store really quickly, and decided to just take the plunge. Thus Sanctum was born! Although she is the sole proprietor, she got a lot of help from some of the fabulous designers, vendors and her mentors who helped her in building a financially and operationally robust company. At Sanctum you’ll find signature pieces and accent furniture, classic and old world home accessories, candles, mirrors, lamps, crockery and furnishings, including work by new and established designers. Some of their products are old and have been treated and
upcycled to give them a new lease of life. They call them their battle scarred veterans. Cheerful kitchen and bar accessories from world renowned brands jostle for space with stationery and other utilitarian items like clocks and storage bins; all elevated to functional art! Sanctum has a very relaxed, comfor table language. Their
products are the kind that you would want to surround yourself with for your own pleasure, not to show off with. Most of their furniture and lot of their accessories are one-off pieces, making them unique. The products at Sanctum are made as per the in-house specifications and designs, but the store also
THE INSIDE TRACK August 2013
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Sandhya Gorthi, Director, Sanctum
100 or less for small accessories, to about Rs. 80,000 - Rs. 90,000 for the heavier furniture. However, most of the furniture is in the Rs. 10,000 - Rs. 30,000 price range. When asked about their marketing strategy, Sandhya Gorthi, Director, Sanctum explained, “Since we’re not on high street, we have done a series of marketing activities to gain visibility. Word of mouth works best for us. We also tie up with local restaurants and other businesses and do cross promotions. Our Facebook page brings us a lot of notice. At the end of the day it’s the products sources a wide selection of vendor and designer products. Their specialisation lies in distressed, crackled and industrial furniture, which is not very common in India. Many products are made using recycled wood and other recycled materials, or made by NGOs; so there is a strong environmental and social aspect to the products as well. The store also showcases the work of many young designers and is constantly pushing boundaries of design and delighting with new products. A few of their bestsellers include their distressed bookshelves,
that speak for themselves, and the store experience.” Talking about the near future, Sandhya says, “We’re creating a range of French country furniture and accessories. We’re very excited a b o u t t h a t l o o k . We’re a l s o hosting a travelling exhibition by a studio potter and her range of blue cups.” There’s a whole story around that, and of course, new products pop in every week into the store! Contact tel: 022 26495775 email: info@sanctumstore.com web: www.sanctumstore.com
coffee/side/occasional tables and vintage crockery - whether solid coloured or painted with birds and flowers. Their stationery (vintage, retro, pop) and lamps are very popular too. Sanctum prides itself on making their products accessible to a range of customers - whether the young professional or someone looking for something warm for their holiday home. They know people don’t want to pay a bomb for something and be stuck with it. It’s nice to have something you can play around with and even replace after some years. Their products start as low as Rs.
At Sanctum you’ll find signature pieces and accent furniture, classic and oldworld home accessories, including work by new and established designers
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THE INSIDE TRACK August 2013
Spot Light
F
ounded in 2010, Bend is a Los Angeles based design and manufacturing company. The firm designs furniture, lighting and other goods which are functional with a commitment to being innovative and playful. A sculptor, designer and entrepreneur, Gaurav Nanda grew up in Michigan where he constantly found himself building, bending and joining materials to give them a new purpose. His early creative impulses included constructing human sculptures from wire, printing t-shirts using his homemade screen-printing machine and crafting clay pots with a vintagemodern composition. Driven by his passion for making functional yet sculptural objects, Gaurav pursued his vision for a new brand, which he called Bend. Talking about the inception of Bend, Gaurav Nanda says, “After graduating from Purdue and studying animation in Vancouver, my early career years were spent working as a sculptor/designer for an automotive company. I learned a lot about form and line quality, which set the stage for working with wire. After a couple of years, it became time to start my own venture. I spent two years developing my line and took cues from the 1950s sculptor Harry Bertoia’s metal rod chairs. I set out to find a way to update the concept and offer something different and edgier and a lot more intricate and comfortable.” At Bend, the quality of their products is in the details; the inviting shapes, the sparks of colour, the ease of assembly, even the packaging. Each element embodies Bend’s drive for making iconic products. The chairs are designed and produced for both indoor and
Bend It Like Gaurav Nanda Bend is a creation of Gaurav Nanda and is clearly aimed at shaping lives. BY ULKA VARTAK
At Bend, the quality of their products is in the details; the inviting shapes, the sparks of colour, the ease of assembly, even the packaging
outdoor environments. They have taken every measure to prevent corrosion by using durable materials. Additionally, sustainable materials are used that are locally sourced and finished employing a galvanization process. When required they are also powder coated to withstand the elements. All their chairs are
outfitted with glides to prevent the creation of friction with the ground. The packaging is so designed that the merchandise is easy to ship, thereby minimising the carbon footprint and contributing to a LEED certification. Talking about his designs, Gaurav says, “The process starts with
something I see, like maybe a cup I am inspired by or a certain type of bird. From there, I sketch out some rough concept drawings of what the furniture might look like. I play around with scale and shape, and once I have some solid ideas I build paper models with vellum paper and clear tape. Previously I would build
Gaurav Nanda, Director, Bend
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products in a 3D software program, but I am finding it more and more useful and tangible to see a physical form. After a physical model is made, we make samples which go through extensive testing.” He continues,“The manufacturing process of our chairs involves intricate patterns of wire formed through a handcrafted method of shaping and spot welding; a process we like to call ‘bending.’ Each bend is carefully arranged to ensure structural strength, while the angles of the back, the curvature of the seat, and the distance between the wires are designed to encourage relaxation.When anyone sits in our chairs, the first thing we typically hear is ‘Wow, this is comfortable!’” With prices ranging from 60495 US Dollars, Bend structures are intricate, not only for aesthetic reasons but also for utility. While having bestsellers like the
Bend structures are intricate, not only for aesthetic reasons but also for utility
Lucy chair, Barstools and Trophy Heads as feathers in his cap, Gaurav has also showcased Bend products at some of the world famous fairs like the ICFF, NYNOW and Dwell On Design. Talking about marketing Bend products in India, Gaurav expressed an interest in seeking out a distributor to sell locally in India. “My focus is to reinvent simplicity, execute impeccable craftsmanship with modern concepts and to inject the environments around me with wit and functionality. These are important characteristics to my work. In a way the patterns used in my work can be traced to my Indian heritage, as an homage of sorts to my thriving culture. Bend is seeing exciting growth right now, and I will be introducing additional materials this year to progress beyond the ideas originally introduced by Bertoia and Eames,” concludes Gaurav. Contact email: info@bendseating.com web: www.bendgoods.com
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THE INSIDE TRACK August 2013
Cover Story
Crystallised like an ice cube, the Monolith Chair has been designed by Ross Lovegrove for Moroso
continued from page 2 Designed by Patricia Urquiola, the Comback Rocking Chair of Kartell reminds us of the chairs that graced the verandas of colonial mansions or more nostalgically of the better-known chairs of our grandmothers. A recollection of tradition and old emotions, the chair entails a combination of different materials such as plastic and wood amalgamated in the country chic style. Crystallised like an ice cube, the Monolith Chair has been designed by Ross Lovegrove for Moroso. The Monolith chair appears to have been created from some natural
The Comback Rocking Chair by Kartell reminds us of chairs that graced colonial mansions
phenomenon of melting which brings to mind the distant polar caps. The pure white of the plastic represents Monolith’s narrative essence, while the coloured and metallic finish versions accentuate its character. This year’s theme of the iSaloni being ‘Interiors of tomorrow’, the showcase was a blend of the annual Salone Internazionale del Mobile and Furnishing Accessories Exhibition, as well as the Euroluce (lighting) gathering that grabbed the spotlight, with evolved styles, precise lines, modern designs and attention to detail. A range of trendy, energy-saving and creative solutions were on show to light up your homes and offices. Omikron Design’s Spigolo had a simple and essential form, created out of a virtual block formed by the lamp’s perimeter. The high-efficiency LED tubes slot into the frame and
Giorgetti’s Olivia armchair has walnut canaletto wood and metal painted in a shade of bronze
can provide either direct or diffused lighting. While the Panama table, also by Omikron Design, is created as a combination of performance and aesthetic appeal of LED lamps. The LEDs are inserted in the miniaturised thin upper disc designed for optimal heat dissipation, which ensures maximum durability. String Lights by the iconic manufacturer Flos was both conceptually simple and bold at the same time. It consists of a black electric wire that sets up a relationship with the architecture of a space, precisely becoming part of the lines formed by the walls of a room. String Lights is a welcome solution in spaces where electricity and power points are not exactly in place, at the same time it offers an incredible sense of discipline on how you divide a space architecturally. Designed by Israeli designer Ron Gilad for Flos, Goldman derives its
This outdoor chair is the latest member of Moroso’s Afrique collection
String Lights by Flos is both conceptually simple and bold. It consists of a black electric wire that sets up a relationship with the architecture of a space
THE INSIDE TRACK August 2013
Kartell’s Light-Air is yet another essential, modern and rational design, but at the same time it produces a magic effect. Its structure is a strong graphic statement composed of a rectangular frame formed of two pieces of laser-welded polycarbonate containing a conical parabola inside diffusing the light rays. The lamp with LED technology comes in two versions, one “traditional” and one mirrored. Evoking the stylized image of a leaf, the Tea wall sconce by Kartell works its charm as a simple, yet effective light source. It can be used as a single decoration or in scenic compositions of the same type to adorn a wall. In n ova t i ve a n d s t r i k i n g l y beautiful at the same time, Kartell’s table lamp Twist is a drape of sorts in white plastic that wraps around itself, resembling a mass of material in evolution around a central image. Design and art is expounded by Cappellini’s Eye Shadow. A limited edition floor lamp with a multitude of eyes and pupils for a distinctive
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design, this fabric-embellished lamp has jet-ink printing on both sides. Another path breaking innovation was the Living Sculpture 3D Module by Philips. This is a system that allows designers to produce threedimensional arrays of OLEDs for walls and ceilings. Using a series of tiles and linking rods which fix into a back plate, Designer Christopher Bauder has come up with a system that allows a designer to exercise their creativity without having to worry about the technicalities. The Living Sculpture also helps designers to learn how they can best employ the very different lighting experience that OLEDs provide. The iSaloni is a smorgasbord of furniture and design and these are but a handful of pieces that caught our attention. Only a visit to this iconic exhibition can do justice to the latest interior elements and pieces that are sure to have you captivated. Contact web: www.cosmit.it
Kartell’s Light-Air
Goldman derives its inspiration from a banker’s lamp
Kartell’s table lamp Twist is a drape of sorts in white plastic
The Tea wall sconce by Kartell
Omikron Design’s Spigolo has a simple and essential form, created out of a virtual block formed by the lamp’s perimeter.
Design and art is expounded by Cappellini’s Eye Shadow
The Living Sculpture 3D Module by Philips is a system that allows designers to produce three-dimensional arrays of OLEDs for walls and ceilings
inspiration from a banker’s lamp which is one of the earliest kinds of electric lamps, made as early as the 1800s. Unlike its pre-historic cousin, Gilad’s version is injected with high technology and updated with slick lines. Goldman comes in two versions: a gold-plated brass stand with a green shade, or a black nickel stand with a smoked glass shade. The Cool Lamp is a floor lamp with which Flos is launching a new and surprising technology patent: a sophisticated compact cooling system for high-power LEDs, based on a cleverly concealed water circuit. The Cool Lamp is an example of the simplified complexity that is the key in PieroLissoni’s work. Water is forced up inside the full length of the lamp shaft thanks to a reservoir and a pump, both hidden in the base: an ingenious way to tackle the difficulty of cooling a high-power LED in a lamp that is so tall and slim.
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THE INSIDE TRACK August 2013
Fair News
Furniture China Date 11 - 15 September 2013 Venue Shanghai, China Contact web: www.furniture-china.cn Furniture China is recognised as a pivotal event for sourcing furniture and bringing innovation to the international markets’ increasingly demanding needs. Asia’s leading manufacturers and a range of leading international manufacturers and suppliers use Furniture China as the international launch pad for their latest products and thus getting into business with elite international and local buyers. The various products to be exhibited include office desks, conference tables, sofas, computer desks, filing cabinets, storage systems, furniture for hotel rooms and restaurants, public seating, bar tables, bar chairs, seating of cinema/theater/gymnasiums, reception desks, classroom desks, etc.
The Flooring Show Date 01 - 03 September 2013 Venue Harrogate, United Kingdom Contact web: www.theflooringshow.com The Flooring Show in Harrogate will showcase products on carpet, wood, laminate, tools and accessories. The event will provide an opportunity to meet and have direct access to the region’s leading distributors, traders, manufacturers and professionals. The trade show will showcase various products like carpets and carpeting, carpet tiles, various floor tiles, floors of natural and artificial stone, industrial and special floors, false floors and special floor structures, etc.
Maison&Objet Date 06 - 10 September 2013 Venue Paris, France Contact web: www.maison-objet.com Maison&Objet brings together the whole range of interior design professions to offer a leading home-fashion event. Retail purchasers, specifiers and exporters meet at the Paris Nord Villepinte Exhibition Centre to witness emerging creativity, assess changing trends and plan their business’ future. Over the years, Maison&Objet has refined the layout and honed its selection to present a comprehensive, legible and structured overview, facilitating visits, decision-making and building contacts. In September 2013, Maison&Objet is adjusting its traditional focus on interior design to be more coherent and offer a better response to the increasing number of orders from specifiers, particularly internationally. All the satellite trade shows will be focusing even more on their specialist areas, with the dining sector adopting the name Cook+Design. This new brand reflects Maison&Objet’s gradual shift towards the art of living and particularly cooking. The spectrum covered by Maison&Objet expands with every session to more precisely address its visitors’ specific needs.
London Design Festival Date 14 - 22 September 2013 Venue London, UK Contact web: www.londondesignfestival.com Over nine days in September, the London Design Festival features hundreds of events which take place across London, showcasing the city’s pivotal role in global design. The Festival is both a cultural and a commercial event. The programme ranges from major international exhibitions to trade events, installations to talks and seminars, from product launches to receptions, private views and parties. The majority of events are free of charge - enabling visitors to participate, listen, learn, commission and make purchases. Festival audiences are significant, with an estimated number of over 3,50,000 people from over 60 countries with a wider audience of over 1million people coming into contact with the major public commissions.
China International Furniture Fair(Guangzhau) Home Furniture
Date 13 - 16 September 2013, Light India International Venue Chennai, India Contact web: www.lii.co.in
Date 07 - 10 September 2013 Venue Guangzhou, China Contact web: www.ciff-gz.com
The Chennai Centre of Indian Society of Lighting Engineers presents the Light India International 2013 event. The lighting industry in India is on a globalisation drive and is now providing Indian consumers a variety of lighting products sourced domestically as well as from overseas. The Light India International 2013 will publicise the developments taking place in the lighting industry and provide excellent marketing opportunities for all the products and services covered by the lighting industry.
China International Furniture Fair (Guangzhau) - Home Furniture will be attended by more than 1,53,000 professionals and experts related with the furniture sector coming from different parts of the world. This show will help professionals to network and exchange ideas and experiences, along with discovering new products and services that have been produced in the sector.
Postal Registration No. MH/MR//EAST/129/2011-13 RNI NO. MAHENG/2007/19853. POSTED AT MUMBAI PATRIKA CHANNEL SORTING OFFICE, MUMBAI G.P.O. 400001. DATE OF PUBLICATION: 15th OF EVERY MONTH, dATE OF POSTING: 15th & 16th OF EVERY MONTH
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THE INSIDE TRACK August 2013
Event Review
T
he 2013 edition of one of the most important exhibitions for the ceramic and bathroom furnishings sector is getting into gear once again. The 31 st Cersaie, to be held in Bologna from 23rd September to 27th September, 2013 will be a major event for professionals in search of
the latest trends in ceramics and will be of special interest to architects, interior designers, contractors and construction firms from all over the world. The figures for Cersaie 2012 have confirmed the show’s status as the key international event for the ceramic tile and bathroom furnishings sectors
A ‘Sneak Peek’ At Cersaie 2013 Cersaie 2013 is all set to kick-off and the
show promises to maintain its international appeal more than ever.
Cersaie, held every September in Bologna, Italy, is an international extravaganza of ceramic tile and bathroom furnishings
with over 1,00,000 visitors. As part of Cersaie’s special focus on the bathroom furnishings sector, the show is organising an exhibition titled “Bathroom Excellence 1998 - 2012. Adi Design Index @ Cersaie 2013”. This exhibition of products and materials traces out a timeline of the design and industrial processes that occurred between 1998 and 2012. The event will also explore the recent developments of the bathroom sector and showcase innovations and ideas that producer companies and designers have chosen to launch onto the international market at Cersaie. Following last year’s success, the Tiling City initiative will be back with an even larger demonstration
area for the latest floor and wall tile installation techniques. The second edition of “Cersaie designs your home” will again offer consumers the chance of free consultation with leading interior design magazines. For the fifth year running, Cersaie’s conference program, “Building, Dwelling, Thinking,” will return for another year of seminars and talks by figures in the world of architecture and design. Cersaie will also be focusing on the vital contribution of women in architecture with a day event devoted to three internationally renowned female architects - Carla Juaçaba, Izaskun Chinchilla and Sarah Robinson - professionals with innovative vision whose work has pushed frontiers of their field. “Italian ceramics and design are two closely related sectors, the manufacturing versatility of the former finding fertile ground for experimentation in the latter,” commented Vittorio Borelli, Chairman of Confindustria Ceramica’s Promotional and Trade Fairs Activities Committee. As the world’s foremost showcase of new trends in ceramic and bathroom furnishings, Cersaie is particularly an exhibition that cannot be missed or ignored. Contact web: www.cersaie.it
Cersaie’s success is due to its international appeal and showcase of ceramic tiles, bathroom furnishings and sanitary ware