The Inside Track August 2014 by The Inside Track

Volume 8. Issue 08. August 2014 Rs. 25/-

THE

INSIDE TRACK CONNECTING THE DESIGN COMMUNITY Now view our web edition at www.theinsidetrack.in

Living Spl.

his year’s edition of Salone Del Mobile saw a variety of influences in furniture design, with a particular focus on intimate and oneiric design, selfproduction, materials, pauperism and new minimalism. Pauperism and new minimalism, which seem to be a creative response to the financial crisis, emerged dominant, with the language of

iSaloni Shines Through

iSaloni 2014 saw a sense of simplicity underscoring each genre and style, a stark contrast from the elaborate excesses of furniture design’s past. BY BRIONIE PEREIRA

Hermes’ Jean Michel Frank re-editions consist of a bench, armchair and console handmade from wrought iron and leather

luxury translating itself into lean and stark manifestations. The spirit of the prolific Piero Fornasetti, in wake of his recent critical rehabilitation, inspired several designers to take on a more whimsical, fairytale-inspired approach to design. Some designers borrowed inspiration

from the iconic past, while others followed a material-based approach – where the entire design of a particular piece revolved around the material of choice. We bring you a taste of the very best of furniture designs that were presented at iSaloni this year.

Hermes Hermes’ Jean Michel Frank reeditions evoke the austere, avantegarde spirit of the 1920s. The bench, armchair and console – all handmade – consist of wrought iron and leather. Each piece has been crafted with a meticulous attention to detail; the bridle leather polished, tanned, patinaed and laced by hand so it is thick, smooth and supple. The wrought iron is transformed through as tedious a process, its rawness playing off the leather to create a perfect testament to Hermes-appointed savoir faire. Fendi Casa Fendi Casa’s Diagonal Sofa, designed by Toan Nguyen strikes the perfect balance between elegance, comfort and quality. Part of their Contemporary line, the low-seated, modular sofa features a play of clean lines and compact elements,

interpreting tradition with a modern twist. The sophisticated offering is both comfortable and sleek, and comes tailor-made in different versions: one in a thickened nabuk with raw-cut edges, in leather, or inlaid fabric with tone-on-tone or contrasting inserts, that add a playful twist to its modern, minimal lines. Poltrona Frau Poltrona Frau presents a re-edition of Gianfranco Frattini’s masterful Albero bookcase, designed at the end of the 50s. The selfsupporting, rotating, adjustable bookcase is a testament to Frattini’s attention towards the laws of static and dynamics, with four vertical uprights and two rack and pinions pylons at its two ends. These and the shelves are made in Canaletto walnut veneer, and can continued on page 2

THE INSIDE TRACK August 2014

A re-edition of Gianfranco Frattini’s Albero bookcase by Poltrona Frau

of the collection revolves around how plastic has achieved the status of a precious material through Kartell’s meticulous technologies and design. Several of their bestsellers like Masters, Dune, Shanghai, Belly, Stone make a comeback in metallic finishes. The brand has also added new products to their line of furniture, lighting and tableware, all created with their unique polyblend injecting technology, including the ‘Twinkle’ bar tables and ‘Sparkle’ range of stools and tables by Tokujin Yoshioka. continued on page 4

be adjusted in the uprights for a minimum of eight, and a maximum of 12 shelves. Besides serving as a functional space for your books, it is also as an installation around which the entire ambience of the room can revolve. Kartell Kartell offers 30 new products under their ‘Precious’ collection, designed by a repertoire of talent committed to creating highperforming offerings. The theme

THE

INSIDE TRACK

CONTENTS

AUGUST 2014

COVER iSaloni Shines Through 1 STORY The Latest On Recent Launches And Products 6 The Charismatic Case Of Corian® 10 Comfortable Living 12 A Revolution In The Workspace 14 Furnish Your Way Into Living 16 Exhibitions and Fairs 18

David Adjaya’s creation for Knoll the Washington Skeleton chair

Duravit Unleashes Its Designs 20 A New Guard At RAK India 22 In Bed With Designers! 24 Owner, Publisher & Printer Mr. Anish R. Bajaj for Marvel Infomedia Pvt. Ltd. Printed at Marvel Infomedia Pvt. Ltd., B 62, 1st Floor, Cotton Exchange Building, Cotton Green Road, Cotton Green, Mumbai 400 033. Published at B 62, 1st Floor, Cotton Exchange Building, Cotton Green Road, Mumbai 400 033 Tel (022) 23736133/1 Editor Mr. Anish R. Bajaj THE INSIDE TRACK Volume 8. Issue 08. August 2014. English - Monthly. This issue contains 24 pages including both covers. Creative Director Natalie Pedder-Bajaj Assistant Editor Shweta Salvi, Sub-Editors Vikas Bhadra, Ulka Vartak, Rehana Penwala Layout Design Asif Shayannawar, Snigdha Hodarkar Marketing: Mumbai Rakesh Kini (Digital), Ganesh Gurav, Vivek Jadhav B 62, Cotton Exchange Bldg, Cotton Green, Mumbai 400 033 Tel: (022) 32656823, 23736133, 32958501 Fax: (022) 23743069 Email:response@marvelinfomedia.com Delhi Ms. Sumita Prakash, Flat F 304, Rajasthan C.G.H.S. Ltd,Plot No. 36, Sector 4, Dwarka, New Delhi Tel: 9899179540 Email: sumitabiswas63@ gmail.com Chennai Mr. S. Venkataraaman, Flat No. 2, 3rd Flr, E Block, Hansa Garden, 30 Madampakkam Main Rd, Rajakilpakkam, Chennai 600 073 Tel: (044) 22281128 Mob: 9444021128 Email: svenkat@ marvelinfomedia.com Kolkata Mr. Subrata Mazumder, 2, Nabapalli (Bidhanpalli). Kolkata 700084 Tel: (033) 2410 4296 Mob: 9831131395 Email: subrata22@rediffmail.com Europe 282, Rue du Noyer, bt 16, 1030 Bruxelles, Belgium. REDUCE REUSE RECYCLE Recycling old magazines and newspapers is one of the easiest ways to help the environment. To increase the supply of recoverable wood fibre and to reduce the demand on the world’s landfills, THE INSIDE TRACK urges its readers to actively participate in recycling efforts.

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THE INSIDE TRACK August 2014

continued from page 2 Moroso The Il Doge seat by Serenissima for Moroso pays homage to the heritage of Venice, inspired by the traditional platforms set up on hightide days. The seat consists of two lightweight, down-filled pads in Acqua Alta fabric that rest on the seat’s upholstered backs. Making for a comfortable nook to kick back in, the unconventional design of the Il Doge evokes the atmosphere of ageold Venice with a contemporary twist. It also reserves space for coffee tables with glass platforms. Molteni Molteni upgrades your workspace with their classic secretaire. Instead of a clunky, old-fashioned desk with drawers and filing cabinets, the Segreto is a compact triangular unit that can be suspended from the wall. The bottom section opens up to reveal tiny shelves and sections where you can neatly put away your paraphernalia. With the assistance of ingenious stay rods, the bottom part will then double as a top where you can work, or place your laptop.

The handcrafted Newton lamp by Boca do Lobo

The Il Doge seat by Serenissima for Moroso evokes the atmosphere of age-old Venice with a contemporary twist.

from home, the collection comes in metallic colours with tactile finishes, featuring new functions such as task lighting. The Flood lighting series, a highlight of the collection is inspired by the technical prowess of the automotive industry. Fashioned with injection-moulded polymers, it is robust, highly reflective and boasts a commanding profile. Cappellini Antonio Facco draws inspiration

DALA Loveseat by Stephen Burks is a plush, unpretentious and prodigious sunbed for some quality R&R

The space-saving unit is equipped with every modern multimedia connection, and comes in eucalyptus and American walnut finishes that will easily blend into any decor. Dedon Dedon’s ‘White Jungle’ collection is a dazzling outdoor collection underscored by luxury and comfort. Stephen Burks channels the laidback vibe of a tropical jungle reinterpreted with pristine, sophisticated whites. His DALA Loveseat, a new addition to his award-winning DALA collection, is a plush, unpretentious and prodigious sunbed, perfect for kicking back for some quality R&R. Tom Dixon Entitled ‘Club’, Tom Dixon’s new collection of furniture, lighting and accessories is a contemporary take on the British gentleman’s club of bygone eras. Drawing the essence of a plush, modern home away

from the concept of human beings embodied by creative images or objects. His aesthetics are a debate between formal impulsiveness, the possibilities possessed by materials, and the application of technology. His Duo vase, a perfect example of this, is a modular ceramic creation that comes in black or white. Cassina Cassina’sTorei collection, designed by Luca Nichetto, adds a playful dimension to any living room with their modern, art-deco-esque design. The graphic tables, first presented in 2012, have been reworked with all new finishes and shapes, akin to a colourful jigsaw puzzle. In addition to the rectangular model, the tables, whose structures are made of matte black metal, are now available in a square version with two new dimensions: triangular and round. The hollowed tray-top comes in Carrara marble for the square, and

in a bright stained red colour for the rectangular and round. The piece is flexible in design so it can be arranged in different heights and dimensions, or squared off into smaller structures. Magis After the roaring success of the Pina chair, Magis has introduced several different variations to the unique seating collection. Featuring a one-of-a-kind wire structure, the rocking chair has a padded pineapple pattern and adds a playful element to the concept of comfort. Ideal for both indoor and outdoor use, the extension is a piece of furniture that can be enjoyed by the young and old alike. While bringing back an age-old concept, Jaime Hayon rejuvenates the rocking chair’s characteristic heavy and antique image with clean lines and modern design. Moooi The ZLIQ Island by Marcel Wanders gives one the feeling of being on one’s own private island within the confines of the home. Made of three components, the island constitutes two ZLIQ sofas with a middle component between them. One can roll over the middle component to create a complete, self-contained seating area that allows total comfort and privacy. The sofa is made of a steel box frame covered with foam and

dacron, and comes with removable covers and seat cushions. Knoll David Adjaya has collaborated with Knoll in order to create the functional yet sculptural Wa s h i n g t o n Sk e l e t o n c h a i r, designed as a play between propping and balancing. The cantilevered chair is true to Knoll’s Bauhaus philosophy that pontificates that decor should complement and not compete with architecture. The seat features a unique leg design and a back drilled down to a fine geometrical lattice. The shell and legs are cast in three parts, and put together with mortise, tenon joinery and stainless steel fasteners, the perfect embodiment of Adjaya’s sculptural vision. Boca Do Lobo The Newton Lamp by Boca Do Lobo is a suspension light, designed with the highest quality materials in order to exude modern luxury. The handcrafted piece was put together through joinery and foundry, made with aluminum and plated with gold, but can be customised to any size or colour of choice. Authenticating Boca Do Lobo’s commitment to the artisan’s craft, the attention-grabbing piece combines timeless elegance with its bold character. Contact www.cosmit.it

The ZLIQ Island by Marcel Wanders from Moooi constitutes two ZLIQ sofas with a middle component between them

THE INSIDE TRACK August 2014

It Products Herman Miller Spun Chair A spinning top of a chair born of Thomas Heatherwick’s genius, Spun is a startling and fun twist on conventional furniture design from Herman Miller. When upright, Spun has the silhouette of a sculptural vessel; leaned on

its side, Spun lets you rock and spin, rotating a full 360 degrees if the spirit moves you. Spun’s playful possibilities result from research into the geometric simplification of a familiar object type. Using fullsize test pieces, Heatherwick arrived at a form with seat, back, and arms at all the same profile to achieve a symmetrically comfortable chair. The chair is available in dark purple, grey anthracite, red and white colours and is available from Rs.65000 onwards. Contact www.hermanmillerasia.com

The Metis Plus By Hülsta Hülsta has unveiled a truly classic and comfortable bedroom range, Metis Plus. Metis Plus presents an entire range of colourful upholstered beds, wardrobes, freestanding and suspended multi-purpose chests, angular shelves and well designed TV units with fascinating design possibilities. The range is characterised by exclusive features such as high quality leather and high gloss chrome handles and even offers striking solutions when space is limited. The modern Metis Plus upholstered beds

can be individually designed, with different headboards, neck cushions and bed frames in wood, leather or a wide choice of fabrics setting special accents. Freestanding or suspended multi-purpose chests and angular shelves in different sizes and finishes leave plenty of scope to create intelligent storage. Optional lighting turns the angular shelves with glass into a design feature. The elegant design beautifully underlines the look. Contact web: www.huelsta.com

Grandeur Interiors Introduces Truly Timeless Bed Collection The Vitrum Wardrobe Collection By Essentia Environments

Even the blandest of interiors can be spiced up by adding impressive and exquisite products which not only zest up the entire appeal of the room, but also bring about a whole new dimension in which the room highlights the beauty of the house. Essentia Environments launched its latest collection of beds which will surely modify your sleeping experience. The New Beds Collection is not just a design or product collection; it is an expression of art and a joyful fusion of design, functionality, aesthetics, comfort, style, originality and experience. The brand has come up with some wondrous beds for the master bedrooms which are one

of their kind. It is a king sized bed with side storage units which serves as a cabinet in which the upholsteries and other related things could be stored efficiently. The designs for these beds are very modern and chic. One of the beds from the new collection is fully upholstered with blue imported leather giving it a unique modern design synonymous with international elegance and luxury. On the other hand the upholstered cloth beds are designed in a dynamic and versatile style giving it a very contemporary look. So, indulge yourself with the latest bed collection from Essentia Environments. Contact www.essentiaenvironments.com

Grandeur Interiors, one of India’s leading premium furniture retailers has recently brought to the country, the Vitrum wardrobe collection by Pianca. The collection comprises of wardrobes in a minimalistic design and clean lines to suit subtle and understated decor sensibilities. Created with the finest materials in Italy, the design is replete with storage sections, divided into shelves and hanging closet spaces and is available in sliding, hinged and flush sliding door variants. While the sizes are customisable, the standard height available is 239cm or 257cm, and the width ranges from 70cm to 120cm per

door. Much wider compositions such as 13-18 ft and above can also be easily created using multiple doors, depending on the client’s requirement. The doors come in three finishes - transparent fume glass, satin fume glass and Bianco glossy glass. Pianca has been a testament to fine Italian craftsmanship for over six decades since it was first established in 1948 in Italy. In India, Pianca is exclusively available at Grandeur Interiors. The Vitrum wardrobe collection by Pianca is available at all three Grandeur Interiors stores in Delhi, Bengaluru and Mumbai. Contact www.grandeurinteriors.com

THE INSIDE TRACK August 2014

It Products Godrej Interio Presents Reason Reason is a designer range of office furniture from Godrej Interio which is highly flexible in nature with great appearance and functionality; thus allowing it to be well positioned in the various business climates existing in India. It is unique as it requires the user to think or work in a particular way to get the best use of it. One of its kind, it can adapt itself to the wishes, current thinking, working practice and budget of

any operation, yet still leaves the door open for new functionality and the adoption of new working methods. The aesthetic image of the system is tuned into the current trend for clean, sleek and unfussy lines thus giving a simple neutral background if required. It allows for controlled areas of colour, customisation or display. The leg itself can be customised with ease on an immediate basis to change the appearance or colour scheme in a simple and cost effective way. Also, special attention has been given to the need for personal storage. It is possible to upgrade the workstations with user adjustable sit/ stand working surfaces if required, in keeping with the most current demands for a healthier workplace. Contact web: www.godrejinterio.com

P60 Series By Steelcase

Made and engineered in Germany, Steelcaseâ&#x20AC;&#x2122;s P60 is an executive office furniture programme. Designed by Mario Ruiz for Steelcase, this elegant solution allows managers to feel at home and to also have a statutory and efficient workspace. The geometric and architectural lines of P60 offer structure, simplicity and peacefulness.The wall system allows open space applications and private office settings. Meeting tables, desks and wall

have the same design for a consistent and elegant work environment. P60 offers multiple ways to store, pile and access information thanks to various elegant storage solutions and offers multiple cable management and technology options.The wide choice of finishes and materials (glass, leather, wood) also allows managers to personalise their space. Contact web: www.steelcase.asia

The Level-Up Desk By Vector Projects The human body is meant to move. Studies have concluded that sitting for prolonged periods can cause various problems such as muscle strain and stiffness in the back and neck pain due to lack of circulation and energy. Such ailments in the workplace tend to lead to loss of productivity and efficiency. Artmatrix (the in-house brand of Vector Projects (I) Pvt Ltd) now introduces Level-Up â&#x20AC;&#x201C; The Up-Down Desk, a heightadjustable workstation that can help avoid these troubles. Ideal for workplaces, these ergonomic workstations are much more than just comfortable. Level-Up is an electrical height adjustment workstation that is ideal for a sit-to-stand working style and supports different work tasks. The goal of Level-Up is to promote a healthy working style whether it involves sitting or standing and continually energises the blood circulation in the best of

comfort. At the same time, people of various heights also can adjust their desk according to their own preference. One may fix their desired desk height by making it move up and down smoothly and soundlessly with the help of a smart controller. Level-Up ensures a healthy range of working postures throughout the day. Contact www.vectorprojectsindia.com

THE INSIDE TRACK August 2014

Boss Home Collection Exclusively At Surprise Home Linen

It Products Delta Presents The Palm Shower The innovative Palm Shower from Delta offers simple, onehanded operation and slides easily into the palm of your hand. The non-slip rubberised grip hugs your hand for secure control even in the slipperiest situations. Whether you are showering yourself, a young child or a pet, the Palm® Shower is the solution to soapy hands ®

and hard-to-grip handles. You can switch between four spray options including the popular pause feature with just one hand so you’re always in control. Featuring Touch-clean spray holes in a stretchable stainless steel hose, the Palm® shower is another way Delta is more than just a shower. Contact web: www.deltafaucet.co.in

The Home Elements Set to launch shortly, The Home Elements will be one of India’s most design-exclusive e-retail, and is set to refine the definition of home fashion. The Home Elements will bring you more than 700 innovative factory fresh boutique designs in home furnishings from their very own design art studio located in their sprawling factory in Jaipur. The passionately crafted collection reflects a subtle fusion of fads from the world over, mixed with the flavours of India, a true signature of modern lifestyle! The Home Elements product range consists of cushions, poufs, decorative stools, kid’s cushions, chic aprons, laptop/tablet covers, gift combos and more. The Home Elements introduces you to the fine art of one-of-a-kind home décor at pleasantly competitive prices,

including mesmerising and vivacious ranges. The various ranges include Life in India, a hand sketched collection inspired by metaphors of India; Celebrations, a festive collection inspired by the European motifs like damask, medallion and baroque embellished with gold, silver and bronze foil work; City Sketches, a contemporary collection of favourite destinations like Paris, London, New York, Mumbai and Delhi done in line and brush art with single colour hues; Rajkot, a distinct multi-colour Aari Embroidery collection hand crafted by artisans from Bhuj region of Gujarat; Linen Whites, a aristocratic collection inspired by floral and paisley motifs crafted in white coloured embroidery on pure linen and much more. Contact www.thehomeelements.com

Surprise Home Linen, a brand decoding home textile solutions for over two decades aligns some of the most coveted home linen brands from across the world along with its exquisite selection of in-house fabrics and soft furnishings. Unveiling the iconic brand Hugo Boss’ home line exclusively in India, Surprise offers a distinct bed and bath experience from the brand at the Boss Lounge in Mumbai. The Hugo Boss Home exclusive designs elegantly reflect the distinctive characteristics of the Boss core brand, matching quality materials with refined designs. Boss bed linen is 100% cotton and predominately 300 TC (120 threads/ cm2), woven from the finest combed cotton, with reactive printing and dying. The cushions are made of cotton,

silk, leather and other quality materials. Plaids are woven from fine wool with embroideries and rib stitching. The finish on the pillowcase is a piping or inserted bias to add sophistication and elegance. Duvet covers have a button finish. The latest Boss Home collection includes sophisticated colour and designs, featuring soft floral, geometric and abstract patterns for the fashionable home. Cool classic colours and smart cut lines are combined to create a must have fashion home ware line. Collections are designed to be mixed and matched together, easily transitional, perfect for transforming or subtly updating your interior with the time of year. Contact www.surpriselinen.com

Serenity Introduces Beautiful Cushion Covers

Serenity Blissful Living has recently introduced a colourful, artsy collection of cushion covers. Bring the new trend to your home and give a refreshing look, with wide range of products from Serenity. The cushions covers are

collectively pooled with a palette of colours, designed with amusing prints to suit the ambience of your home. These cushions showcase vividly fashioned Indian prints that will add extra zeal to your home. It can suit both a modern or traditional home, adding that perfect finishing touch. These floral printed covers add life to your decor and revamp the look of your couch and your living room. Apart from cushions, Serenity is also home to an eclectic collection of furniture and accessories for home and office decor. Contact web: www.facebook.com/ SerenityIndia

THE INSIDE TRACK August 2014

Spot Light

uPont™ Corian® has given designers and architects a medium to exchange ideas, concepts, possibilities and potential with other designers from around the globe. With its extraordinary versatility and diverse colour and pattern availability, the DuPont Corian high-tech surface is an ideal tool for empowering designers to fully realise the most daring and artistic visions.

Mr. Nainish Sanghani, Business Manager - South Asia, DuPont Building Innovations

Corian is an advanced mineral-filled acrylic material with homogeneous colour throughout, offering a distinctive finish and a fascinating interaction with light. With Corian the options for combining shapes, levels, downturns, edge details, materials and colours are limitless. It is designed to offer choice and adaptability, Corian can be counted on to play any part within any scheme. In the hand of DuPont authorised fabricators, it can flow smoothly from breakfast bar to countertop, shelves to backlit display systems and so much more. It is this flexibility and creative freedom that has made it one of the most sought after products in various markets in India; the retail market seeks a design element to stand out in the crowd, the health care sector relies on Corian to make their hospitals aesthetically pleasing and a germ-free zone, the residential and commercial market want their spaces to look inviting and futuristic. The Indian market has been very forthcoming to Corian’s versatile characteristics. Mr. Nainish Sanghani, Business Manager - South Asia, DuPont Building Innovations, elaborates, “We have received an outstanding response from the Indian market. From the day of launching DuPont Corian solid surface in India, we have collaborated

The Charismatic ® Case Of Corian The technological innovation and design

versatility of DuPont™ Corian® has endowed it the capability to meet the evolving needs of interior design and the digital age. BY REHANA PENWALA with many leading architects and designers. We have brought global expertise and shared our design experience with the Indian market. This has further brought tremendous growth opportunities in the solid surface market. Today, the solid surface market has penetrated most A-grade cities and towns. You may see a Corian job done in a restaurant as a table top or a wall cladding done in a residence or a kitchen countertop.” C o r i a n’s v a r i e d u s e s a n d applications are evident in its product portfolio. While countertop in the kitchen is the main work area but Corian is also being used in cabinets, designer backsplashes, sinks, etc. Corian can be very well used in the modern kitchen and its cabinetry. Seamless surfaces, inset doors and drawers, covered jointures, cabinet liners and rounded corners help make effective cleaning quick and easy. Corian has been used in designoriented projects like the Delhi and Mumbai International Airport as well as healthcare projects like CCU in AIIMS. For designers, it’s an artistic material which gives them wings to transform their dreams into reality while consumers see it as an easy to

For designers, Corian is an artistic material which gives them wings to transform their dreams into reality while consumers see it as a durable and stylish product

clean, hygienic, durable and stylish product. Mr. Nainish agrees, “In just a decade Corian has transformed kitchen countertops into sleek, lustrous, impervious work stations. Corian has a strong acceptance in residential markets. People love to explore or experiment with Corian in their living rooms with different wall patterns or for backlighting

their worship areas.” Furthermore, the integrity of DuPont Corian Exterior Cladding, a smooth, solid, non-porous solution that will not warp or delaminate, is guaranteed for 20 years and is enhanced by colours selected for exterior application that will not fade and are guaranteed UV stable for 10 years. Besides growth in the residential, retail, exterior wall cladding, healthcare and commercial market, Corian’s DeepColor™ technology has seen a differential growth. It delivers greater depth of colour and improved durability while reducing the scratch appearance by 50% and increasing resistance to impact whitening. DuPont Corian is not just a product but a brand promise. DuPont continues to invest in improving the quality of the product and its attributes and their investment in fabrication capability through its design and development centre in DuPont Knowledge Center, Hyderabad is proof of the same. Contact product-enquiries@dupont.com web: www.dupont.co.in

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THE INSIDE TRACK August 2014

Living Spl.

oing up the interiors of a house should not just be curtailed to the colours of the walls and the type of curtains. It should also expand to furniture items, their type, colours, patterns and much more. Your furniture can completely make or break the look of the house. Rooms can come alive through the use of the right furniture. We bring you some contemporary pieces of furniture to liven up your abode. Gran Torino Bed by Poltrona Frau With a design that speaks a compositional language, JeanMarie Massaud’s Gran Torino bed is a lesson in comfort and design. Featuring a distinctively well-proportioned headboard, the bed consists of polyurethane foam padding and polyester wadding to create a panelling effect, while the bed frame is secured in a seamless way to lend a sense of softness to the structure. The frame of the bed and headrest is decorated in rich leather, with a structure made of MDF and fir blockboard, all suspended on blade-shaped legs that give it the appearance of floating in space. Megadesign by Hulsta Add your own unmistakable style to the living room, shelving and library system with audiovisual functions, with the bookshelf system from Hulsta called Megadesign. Available in various new colours and sizes, Megadesign offers even more versatility for contemporary living. The combination of different units turns the side panel system into an individual living room range, which offers plenty of options in height, width and depth. A wide choice of colours, materials, lighting

Comfortable Living We bring you some of the latest pieces of furniture to allow your living spaces to make all the right noises. BY ULKA VARTAK

the chairs which are available in a number of colours look like giant bags of happy which have landed directly in your home. Available in fabric or leather, the chairs are an ideal companion for the avid reader or a couch potato; it just lets you enjoy your time and lets the good times roll. The design is simple but the chair is extremely functional. Since its looks are contemporary it fits into all kinds of décor and spaces - be it your bedroom, living room or terrace.

The bookshelf system from Hulsta called Megadesign offers versatility with plenty of options in height, width and depth

and accessories ensure that this living room range will perfectly suit personal preferences. Megadesign shows how a small writing desk can be integrated into a scheme without compromising the overall design: the new angular desk panel can be wallmounted as a single piece or integrated into the shelving system. The addition of new unit heights now allows Megadesign to be suspended, thus offering an entirely different look. Home Theatre Seating by Stressless Creating an excellent custom home theatre experience is easy with Stressless. Choose the number of

With Stressless home theatre seating, one can choose the numberHacker’s of seatsSensomatic and how you place them to match your room range

seats and how you place them to match your room, audio system and flat screen. With Stressless home theatre seating, you get the patented Stressless Plus and Glide systems that let you recline the seats and adjust the headrest and lumbar support for perfect comfort. Not only does it look great, its tidy and smartly designed so that everyone has a table within reach, and the Ottoman doubles as a footrest and table with a cleverly hidden storage compartment. Rolf Benz Gummy Bear Chairs Freistil Gummy Bear Chairs introduced by Rolf Benz attract a lot of attention owing to their look;

Rolf Benz Scala Rolf Benz Scala is a statement of modern sophistication and relaxed style confidence. This sophisticated modular furnishing range unites volume with grace, variety with style and design freedom with cultural appreciation. It unites even the starkest opposites: impressive strength with delicate lightness. The lounge character of organically inspired upholstery and the filigree grace of its aluminium feet combine to create the central design theme of this elegant model. Available in more than 230 fabrics and 80 leathers to choose from, Rolf Benz Scala also comes with classic corner variants, offering scope for varied and unusual floor plan solutions. Hybride by Ligne Roset Ligne Roset’s Hybride is an attractive, timeless and low backed lined settee. Unlike other sofas that have adjustable cushions and create an unsightly

Rolf Benz Scala volume with grace, variety with style and design freedom with cultural appreciation

THE INSIDE TRACK August 2014

Ligne Roset’s Hybride is an attractive, timeless and low backed lined settee

thickness in the rear, Hybride retains all its elegance due to its slim cushioning which, whether in high or low position, in no way detracts from the proportions of the overall piece. Its structure is composed of three separate elements which are linked attractively and with the utmost of finesse. The mastery of proportion is truly remarkable. Hybride brings a note of tasteful elegance and comfort to any interior. The structure of this product is made of criss-cross panels, particle board and multi-ply panels overlaid with polyester quilting with a brilliant chromed base. Its metal frame suspension with elastic webbing offers a sense of immense relaxation to its user.

Sacha Lakic’s designs by Roche Bobois Based on Sacha Lakic’s designs, Roche Bobois has produced a cutting edge range of furniture that includes exquisite sofas, sideboards, cocktail tables, book cases and bars that will add a futuristic dimension to your living spaces. The range of sofas includes the Astoria Modular sectional sofa, the Perle 3-seater sofa and the Script Sectional sofa that are upholstered in Tendresses leather with a pigmented finish. The seats and backrests are crafted with high quality foam and have optional adjustable head rests. The Bubble sofa from Sacha Lakic is the latest addition to Roche Bobois’ furniture collection. The sofa

The Bubble sofa from Sacha Lakic by Roche Bobois resembles a basket of balloons with the option of a matching footstool

resembles a basket of balloons with the option of a matching footstool. Tight and well-rounded, this handmade sofa is crafted with black jersey and honeycomb wool that allows for extra comfort and stretchability. Another highlight is the Cocoon Sofa, the slender arms of this design seem to hold you in its embrace. Swathed in refined luxurious fabrics including dévoré cashmere-covered cushions, the Cocoon invites total repose and relaxation. You can also opt for the Offset Coffee Table & Bookcase that are crafted with tempered fused glass with a smoked grey or bronze finish. The Brio Dining Table Set and the Brio Bar is an eco friendly collection, constructed with solid beech wood

with the top covered in Daquacryl gloss veneer on MDF. Inspired by the Mercedes SLS, the Speed Up Sideboard has 2 sliding thermo formed doors with a water drop pattern. These flowing, streamlined pieces reveal Sacha Lakic’s play on dynamic volumes, high-tech storage and lustrous lacquer finishes. Both playful and refined, rational and moving, comfortable and revolutionary, Sacha Lakic’s creations are destined to become collectors’ items. Contact www.huelsta.com www.roche-bobois.com www.rolf-benz.com www.ligne-roset.com www.ekornes.in www.poltronafrauindia.in

THE INSIDE TRACK August 2014

Living Spl.

one are the days when offices were just a mundane place. Also gone are the times when work hours would be just 9-5. Businesses these days run almost round the clock and working long hours has become a part of today’s lifestyle. As much as we may hate to admit it, we spend a lot of time in the office. Too many of us suffer in an office environment that is not well designed, and we make do with whatever furniture is afforded to us. But those in the know are aware that an effective, personalised w o rk s p a c e a n d i n t e l l i g e n t l y engineered office furniture makes all the difference to productivity and overall effectiveness. Here are some of the best players in the Indian market making work easier and comfortable. As workplace experts, they help people have a better work experience by providing new-age products, services and insights into thier life. Steelcase Gesture Gesture is one of the world’s first ergonomic office chairs designed

A Revolution In The Workspace Progressive companies are introducing

workspace furniture that helps you work more efficiently than ever before. BY ULKA VARTAK Media:scape is available in nine top shapes and three heights: standing, desk and lounge height and can host upto four screens at a time.

The Herman Miller Aeron chairs move with the body, allowing all types of tasks to be performed without having to constantly adjust the body position

easily move close to the body to support texting postures. Unlike conventional chairs, Gesture’s core interface hugs the lower back when people recline to scroll on a tablet screen. The seat interface adjusts rapidly to help users avoid perching on the edge of their chair. Gesture embraces a broad range of body sizes and easily adapts to meet the needs of each individual user, which is critical in an increasingly global business environment that has to support more workers than ever before. Gesture is a system of interconnected parts - inspired by the human body - designed to support every movement.

Media:scape Media:scape is an integrated furniture and media solution from Steelcase. It is designed to help people connect and collaborate, quickly and seamlessly to increase productivity and innovation. Media:scape allows for egalitarian meetings with information sharing between several participants. It arranges people and information to see and to be seen. Interaction flow is more effective, increasing comfort, focus, and productivity. It can host high definition video conferencing systems, enabling distributed teams to view content and each other simultaneously.

Gesture by Steelcase

to support one’s interactions with today’s technologies. Steelcase researchers studied how the physiology of work has changed and how the human body interacts with new technologies and how it transitions as people shift from one device to another. Each new activity caused people to change postures. Gesture is designed in response to Steelcase’s global research about changing postures in the workplace. Gesture encourages motion rather than forcing the body to hold only a single posture. The upper limb interface allows people to draw closer to a work surface to avoid hunching over a screen and

Media:scape is an integrated furniture and media solution designed to help people connect and collaborate, quickly and seamlessly

Herman Miller Aeron Chair The Herman Miller Aeron chair’s unique form reflects a revolutionary approach to comfort and ergonomics. Designers Bill Stumpf and Don Chadwick have replaced foam and fabric with Pellicle, a breathable, form-fitting material that allows for aeration and customised support. The innovative PostureFit option provides adjustable sacral support to promote optimal posture. It supports the way your pelvis tilts naturally forward, so that your spine stays aligned. These chairs move with the body, allowing all types of tasks

Formwork™ modular desktop storage by Herman Miller

to be performed without having to constantly adjust the body position. The high, wide contoured back takes the pressure off your lower spine. Armrests slope slightly down in the back for the most natural and comfortable support. The waterfall front edge of the seat takes the pressure off your thighs, so your blood keeps circulating and you stay alert. The patented Kinematic tilt mechanism lets your neck, shoulders, hips, knees and ankles pivot naturally.The Herman Miller Aeron chairs are 94% recyclable and provide healthy comfort and balanced body support with its innovative suspension and easy-touse adjustment controls.

THE INSIDE TRACK August 2014

Optimizer is a high density storage system by Godrej Interio which aims at overcoming the limitations of traditional storage systems with its intelligent design to provide maximum storage in minimum space

Formworkâ&#x201E;˘ Modular Desktop Storage Designed for Herman Miller by Sam Hecht and Kim Colin, Formwork modular desk accessories help people bring order to their papers, tools, and artefacts. Formworkâ&#x20AC;&#x2122;s shapes and sizes were rigorously considered to relate an intuitive sense of utility - it can be stacked and combined in anyway the user sees fit. In varying permutations it allows some items to be kept out of view, while others remain within reach. The simple yet sophisticated forms, material production, and colour palette indicate a level of thoughtfulness rarely brought to desktop goods. Formwork is made from ABS plastic with a non-slip silicone base. The collection pieces include pencil boxes, small and large trays, small and large boxes, tissue boxes, media stands, and paper trays. As the forms are pluralistic and stackable, their range of use is far broader than in the office. Formwork can be used in the home, the workshop and many other places too.

Godrej Interio Ace The Ace range of office chairs is a classic blend of European design and Indian sensibilities, which makes it the perfect office chair of the future. Like the human body, Ace allows free body movement with the utmost grace and style. Its active bio-synchro-mechanism which allows for automatic back tilt, bioflex lumbar support which ensures uniform support in tilt position and its use of new age eco-friendly materials like recyclable plastic and aluminum make Ace the perfect chair, both ergonomically as well as aesthetically. Designed specifically for the Indian consumer, the seat has contoured foam which provides higher contact area and greater seating comfort. The saddle support PU top adjustable armrest provides soft contours at all touch points. Its adjustable cushioned neck rest and structural mesh which also allows for air circulation and elimination of odour are some of the other unique features of this range of new age office chairs.

Optimizer Optimizer is a high density storage system which aims at overcoming the limitations of traditional storage systems with its intelligent design to provide maximum storage in minimum space. Its sturdy construction and vibrant coloured tile body ensures that your office looks clutter-free and classy all the time. With its vast storage space, the Optimizer proves to be the most cost-effective means for storage purposes. With Optimizer you can say good bye to clutter and enjoy total peace of mind. Designed for long life and easy part replacement, it uses one common aisle space. The Optimizer comes equipped with PU drive wheel for firm grip and hassle-free mobility and channel stoppers prevent derailment ensuring safety. Its organised label holders with neat transparent acrylic sheets facilitate easy identification of files and documents saving precious time and increasing the output of your office. Optimizer has locking stiffners for centralised locking which ensures safety of documents along with a rotating lock which makes it easy to identify lock/unlock position. The body has a 100% VOC free powder coating and is 98% recyclable and built to last a lifetime. Haworth EZ60 Systems Ha w o r t h d e s i g n s i n n ova t i ve workspaces tailored to meet and surpass the needs of a broad range of end users. Its EZ60 draws on the very best of current technology and design, creating affordable, functional and stylish office environments. The simple and functional manner in which the EZ60 workspace system is both constructed and installed is the basis of its design. EZ60 offers long term durability and flexibility that enables businesses to create cost effective workspaces that can

be easily extended and reconfigured with the changing needs of business. EZ60 employs a consistent aesthetic to ensure that options have a unified look and can be used together. The system is tested to BIFMA standards (Business and Institutional Manufacturerâ&#x20AC;&#x2122;s Association) offering customers a long-term office solution that is strong and dependable. All Haworth workspace systems undergo rigorous sustainability assessments and offer a seven year warranty unless stated otherwise. EZ60 relies upon a simple but ingenious patented connection device, which has been designed by Haworth to provide the maximum ease of installation. The connection devices are simple to use and offer a stable platform for office architecture. The panel connectors also ensure a clean finished result with automatic alignment ensuring that the installation process is swift thus saving time and money. Contact www.steelcase.asia www.hermanmiller.com www.godrejinterio.com www.haworth.com

Godrej Interio Ace office chairs

THE INSIDE TRACK August 2014

Living Spl.

e put in a lot of effort for the furniture we select for our homes and offices. The pieces we choose set the tone of the space. But that’s never enough. Furnishings give us the true feeling of living. They can truly make or break a design scheme. Adding a dash of colour and pattern can make for a look that’s uniquely yours. Here a look at various brands which offer some of the best furnishings for your living spaces. Surprise Home Linen Retailing bed, bath, table and living room linen from international brands like Hugo Boss, Esprit, Pierre Cardin, Portico, Designers Guild, Casamance, Zimmer Rhode, Christian Lacroix, Kobe, etc. Surprise Home Linen is a one stop shop for your bed and bath needs. The bedding collection at Surprise allows customers to not only satiate

Furnish Your Way Into Living The right selection of home furnishings can

completely transform your home and also say a lot about who you truly are. BY ULKA VARTAK

The bedding collection at Surprise Home Linen allows customers to add a personal touch by experimenting with an array of options

Zynna’s Jim Dickens fabrics specialise in high quality drapes and upholstery fabric, created and influenced by traditional English culture to Islamic art

the practical need of creating a comforting haven but also adds a personal touch by experimenting with an array of options. On the other hand, the table and bed linen range includes an assortment of table mats, runners, bed and pillow covers, quilts and comforters, bed sheets, duvet covers, and cushions and pillows in solids and neutral

colours, textural patterns, hand embroidered and block-prints. Adding to that, the bath linen collection is sure to transport you to an extravagant bathing heaven with its selection of towels, bath robes and hand towels. Complementing the diversity of taste and requirement, the Trousseau collection is an eclectic blend of classical embroideries, rich silks and brocades while the Contemporary line is inspired by clean-cut, well-constructed designs in chaotic geometric and ultramodern patterns. Zynna Zynna has recently introduced its new range in fabrics ‘Jim Dickens’, which specialises in the high quality drapes and upholstery fabric; a treasure house of designs created and influenced by traditional English culture to Islamic art. The designs go beyond traditional

called the Serenity collection. Maishaa’s Serenity collection comes in innovative designs which add a very contemporary look to your home. The collection has vibrant colours and modern designs in floral, geometric and abstract schemes which give your home a youthful and lively look. The blend of delicately textured fabric with a wide range of innovative patterns and bright colours will definitely inspire you to redecorate. Designed internationally, the Serenity Collection is made of 100%

The Aquacado collection by Tangerine is themed on the creamy succulent shades of lime, aqua, teal and avocado green to make a palatable range of bed linen

naturalism by using forms derived from obscure and exotic motifs as well as simple and classical elements. Apart from the purely visual influence, the touch of the fabrics exudes a heady sensuality. Serenity Blissful Living Serenity Blissful Living, a store that offers an effervescent and eclectic collection of furniture and accessories for home and office decor, has a wide range of furniture, fabrics, and accessories which are deeply rooted in traditional culture. The design patterns are inspired from various parts of the country, which can be seen on the fabrics; these can be used in different ways like as wall art panels, on furniture and much more. Maishaa Maishaa, the luxury home fashion textile brand has unveiled its latest bed linen collection in print designs

cotton sateen with a 300 thread counts per sq. inch weave. The collection also complies with the best international luxury standards. Tangerine Creating a whole new range of home furnishings in spicy metallic shades of burnished bronze, rustic coppers; brass and gold, Tangerine

THE INSIDE TRACK August 2014

has introduced its latest ‘Desert Safari’ collection. Enhancing the natural shades of metallic russet and burgundy, the designer brand has fabricated an array of bed sheets, curtains, comforters, cushion covers, towels, napkins, mats to mugs and vases bringing a bright combination sobriety and tradition. A feral blend of raw desert colours, the textile in the new collection is represented with linen boasting an ornamental print of leaves and lines. The ‘Desert Safari’ assortment is seasoned with grains of gold creating an aura of the magical, medieval era. The ‘Aquacado’ collection themed on the creamy succulent

classical appearance. ‘Diamond’ is a contemporary, hand-tufted rug in New Zealand wool and viscose. As the name suggests, the carpet is densely packed with diamond-shapes in several different shades, primarily in blue, brown and grey. ‘Cosmic’ is a hand knotted rug in 100% viscose, in an abstract style. With three shades pixelated across the field, Elite has intriguing fractal-inspired patterns.

Maspar’ luxurious reversible AC Quilt blend beautifully to evoke a spectacular symphony in your living space

Maishaa’s Serenity collection comes in vibrant colours and modern designs like floral, geometric and abstract which give your home a lively look

shades of lime, aqua, teal and avocado green makes a palatable range of bed linen drenched in a fresh jocund mood. The white linen with beautiful green stripes and light floral designs makes a perfect range that welcomes nature in your homes. Various home accessories by Tangerine based on the shades of green can be seen in a range of furnishings like curtains, bed sheets sets, bed cover sets, duvet covers, comforters and micro bed pillows.

Maspar For that perfect sleep and to make you feel special, Maspar presents the luxurious reversible AC quilt. Experience the magic of printed reversible quilts; they blend beautifully to evoke a spectacular symphony in your living space when co-ordinated with solid colour bed sheets. These are available in three colours orange/ red, blue, lime/turquoise. One can also get the décor cushions from the same collection to give the room a classy look.

Obsessions Obsessions takes a cue from the ramp and brings to you a jazzy carpet that is coloured in deep and calming hues to brighten and cosy up your home. Intricately created these carpets are soft yet tightly woven to avoid wear

Obsessions’ carpet are coloured in deep and calming hues to brighten and cosy up your home

Hands Carpets The Contemporary collection by Hands has three unique styles on offer that include the Elite, Diamond and Cosmic designs. These stunning carpets in contemporary, art deco and abstract designs span a variety of styles, weaves, and materials. ‘Elite’ is an art deco style hand tufted rug in New Zealand wool and viscose. A network of swirling vines spread across the field, intertwined with each other is woven in rust and dark grey tones that lend it a

and tear. The structure of the twisted frieze fibers used in the carpet makes stains, dirt, foot prints and wear less noticeable. Moth-proof, dirt free and very easy to wash and maintain, these carpets are the best option during rains to keep bacteria away. Contact www.maspar.com www.obsessions.co.in www.hands-carpets.com www.mytangerinetree.com www.maishaa.com www.zynna.in www.surpriselinen.com

THE INSIDE TRACK August 2014

Fair News Tendence Date 30 Aug - 02 Sept 2014 Venue Frankfurt, Germany Contact web: www.tendence.messefrankfurt.com Organized by Messe Frankfurt GmbH at the Exhibition Centre Frankfurt, Hessen, Germany, Tendence Lifestyle, is a celebrated show for exploring various consumer goods. Tendence is the international consumergoods fair revolving around the subjects of the home and giving. It is the meeting place in the second half of the year for renowned brands and all important decision makers from the consumer-goods sector. The international exhibitors attract top buyers from all segments of the consumer-goods sector, as the latter seek to enhance their product ranges and get a feel for the current trends.

Fairs & Exhibitions Date 22 - 24 Aug 2014, WoodTech India Venue Chennai, India Contact web: www.woodtechindia.in WoodTech India is a one stop solution for furniture designers and craftsmen as the exhibition platform has brought in tools and equipment which are very much in demand by carpenters who actually craft the raw materials into designer furniture. This trade exhibition will be celebrating its grand second anniversary in the current year, and has aimed something new and more creative so that more visitors are attracted to the show. Mumbai is where the exhibition will inaugurate and showcase the appropriate tools and equipments market. Introduction of the newly manufactured range will also be conducted by the participants as this is the best opportunity where products can be launched and get relevant reaction from each of the traders visiting this furniture making fair.

Maison&Objet Date 05 - 09 Sept 2014 Venue Paris, France Contact web: www.maison-objet.com Maison&Objet is a major event for professionals working in the art of living in all its rich and varied expressions. The lifestyle show brings together a 360째 product offering. Decoration, design, furniture, accessories, textiles, fragrances, the world of children, tableware, the styles co-exist in a multifaceted way, throughout the inventive show design which enlivens the spaces. This extraordinary diversity is in line with the varied expectations of global markets. With each session, this lifestyle platform at the intersection of business and creativity, reveals solutions to visitors from around the world in search of uniqueness. Maison&Objet is a multi-multicultural crossroad of contemporary living. It is a place for meetings and exchanges, welcoming exhibitors and visitors from around the world. It provides a comprehensive overview of the excellence and innovation.

MOW Date 14 -18 Sept 2014 Venue Bad Salzuflen, Germany Contact web: www.mow.de MOW is one of the most successful furniture trade shows of Europe. This event proudly claims to be one of the most comprehensive showcases of a wide variety of furniture. With more than 500 exhibitors from 31 nations and 10,000 purchasers from around 50 countries coming together, this is a significant trading platform for all kinds of small, big and single furniture. MOW brings together leading manufacturers and producers under one roof who utilise this platform to present their latest and best innovations. This event is therefore one of the most conducive platforms for throwing light on the latest innovations, presentations and promotion of products related to this sector.

GGS Kick-Starts The Global Green Movement The Advisory Committee meet of the Global Green Summit (GGS), which is an initiative of The Economic Times ACETECH, was concluded on 11th of July 2014 at New Delhi. The meet laid the foundation and marked the beginning of a symbolic movement to transform GGS to a Global Green Movement thereby, making it a converging point for the sustainable practitioners in India. The meet was responsible for setting the theme for the Global Green Summit to be held on 8th November in Mumbai and 19th December in Delhi. Its focus areas encompassed green buildings and materials, cost efficiency, role of the government and its initiatives, renewable energy, energy efficiency, water and waste management and success stories of previous practices etc. It also suggested national and international players in the field of sustainability who would add value to the platform. Concepts of smart cities and performance ratings of buildings were discussed and deliberated upon. The consensus of the meet was that the conference theme should have a futuristic approach, involve global points of view and promote transposable ideas while studying the indigenous techniques as well, and most importantly look at setting the green revolution in the construction and architecture industry in motion. After laying the foundation for The Global Green Movement, the impact and action is highly anticipated by the industry.

THE INSIDE TRACK August 2014

Spot Light

xtraordinarily high quality, luxury materials and timeless designs; these are the precise synonyms for Duravit, the sanitary and bathroom specialist. The product range includes sanitary ceramics, bathroom furniture, shower trays and bathtubs, whirl and wellness systems, shower-toilets, kitchen sinks and accessories. Headquartered in Hornberg, West Germany, the company operates in more than 120 countries In India,

Duravit Unleashes Its Designs The company recently inaugurated its Design

Showcase at Tarapur, Gujarat to accurately portray its products in an ideal setting. BY VIKAS B.

Dr. Frank Richter, CEO, Duravit AG

Extraordinarily high quality, luxury materials and timeless designs; these are the perfect synonyms for Duravit

Duravit’s production facility is based in Tarapur, Gujarat which has been operational since 2010 and employs over 300 workers. The production facility was certified with EN ISO 9001:2008 and confirms the company’s adherence to customer orientation as a corporate objective, and keeps up to its commitment to customer satisfaction.

The plant has been setup in such a way that it is possible to scale up production and multiple expansions are possible. Though export houses tend to have such production facilities, CEO Dr. Frank Richter who inaugurated the company’s first design studio in Tarapur clarified that the sole intention of the state of the art facility is to serve public

demand. Along with Dr. Ritcher, Mr. Ashutosh Shah the company’s Managing Director was also present at the occasion. The first design studio is also the first of its kind in Asia and if company sources are to be believed more such showrooms will be opened in India. In the words of Ashutosh Shah,

the Managing Director, “Many of our retail partners across the country would like to present the product like we are trying to do today; the presentation of the product is really important for a luxury brand like Duravit.” The showroom unleashes Duravit’s designer range which consists of signature collections designed by well-known designers like Phillipe Starck, EOOS, Phoenix Design, Sieger Design and Matteo Thun. Duravit has been the proud recipient of numerous international design awards. These awards

THE INSIDE TRACK August 2014

Mr. Ashutosh Shah, Managing Director, Duravit India Pvt. Ltd.

celebrate bold design, which has become Duravit’s hallmark over the years. Secondly, each designer is a specialist in his field - a prominent global innovator with an inherent sense for design. Good design, as Duravit and its designers see it, is never at the expense of practicality - neither is interested in “design for

design’s sake.” “Duravit’s design trends are notable for their durable modern forms featuring a systematic reduction to the essentials. In addition we offer ideal solutions for different budgets and lifestyles,” said Mr. Ashutosh Shah, Managing Director of Duravit India. Duravit as a brand is more focused on providing complete bathroom solutions rather than stand-alone sanitary ware; the Living Bathroom range elucidates the fact. The Living Bathroom creates space for bathroom furniture. In the words of the CEO, Dr. Frank Richter, “We are interested in Living Bathrooms. We deal in complete bathroom solutions not just single pieces that are distributed somehow. Furniture provides the unique opportunity to realise this complete bathroom approach and furthermore it helps you to create a personal warm atmosphere where people will feel comfortable living in.”

The Duravit Design Centre, Hornberg, Germany

So irrespective of the outlet from which it is purchased, a Duravit product will always reflect the same quality and design; in short a proper degree of homogeneity has been achieved. This point is validated further by the fact that the products produced in their Tarapur facility are also exported to the central warehouse in Germany. What makes the deal sweeter is that Duravit’s luxury products have different price points which gel well with a price sensitive market like India. An effective collaboration of design sensibilities and economics we would say! Contact www.duravit.in

Duravit has launched a Design Showcase of their unique products at Tarapur, Gujarat

THE INSIDE TRACK August 2014

Interview

AK Ceramics is a USD one billion global conglomerate that supplies to over 160 countries and has been officially recognised as the world’s largest ceramics manufacturer with a global annual production output of 117 million square metres of ceramic and porcelain tiles, 4.5 million pieces of

A New Guard At RAK India With a newly devised strategy RAK focuses on expansion plans in the sanitary ware segment in India.

RAK Ceramics offers complete solutions for sanitaryware and continues to be a global pioneer in the world of ceramics through its innovative products

bath ware and 20 million pieces of tableware. Specialising in high-quality ceramic wall and floor tiles, Gres Porcellanato, and sanitary ware, RAK Ceramics uses more than 8,000 production models, with new designs added almost every week to its portfolio. Tiles are manufactured in a variety of sizes, from 10 cm x 10 cm up to 125 cm x 185 cm, the widest range offered in the ceramic field. We at The Inside Track met the new man in charge Mr. Santosh Nema, Chief Operating Officer, RAK Ceramics, India for a candid chat to discuss RAK’s plans for the Indian market. How would you rate the current health of the ceramic tile and sanitary ware market in India? The current health is brilliant across India. People are shifting from non-branded to known, branded products especially in the sanitary ware segment. In terms of our growth, it’s about 20% for sanitary ware while the industry is growing by 10-12%. Our tiles segment is also growing at 15% per annum. For the next five years there will be sufficient growth due to demand for housing, branded products and people moving towards better quality products.

You have recently taken charge of RAK India. What are some of the changes and new strategies you plan to implement? We have just a 2% market share in the 3,500 crores sanitary ware market. Hence, there is room to grow. That’s why we are focusing on the sanitary ware segment by introducing new products and diversifying in new markets. Right now, the South is getting us most of our sales. We have recently expanded our capacity from 1000 to 2000 pieces a day which have become operational from this month; next year, we will have about 3500 pieces. So there is a lot of focus on sanitary ware expansion. Also we are looking into a lot of allied products like concealed cisterns and wellness products. Globally, we are leading the tiles segment, but in India we are at the 5th position. So our target is to be number one in the next 4-5 years. What has been the response to RAK products in the Indian market? How do you plan to capture larger market share in the face of tough competition? The response is good as RAK is known for the quality of its products. Since we supply to 160 countries around the world, our standards

are the highest. We are the largest imported tile company in Europe. So the products we make in India are at par with international standards. Also we specialise in large format tiles like metre by metre. In UAE, we have recently installed a machine where we will be making 1.5metre x 3metre sizes. There are only four plants in the world which make tiles of that size. So we are known for technical superiority. Even architects and designers can vouch for our tiles as premium tiles. Our penetration to customers, brand building with customers is something we are focusing on right now. We will be launching our new campaign shortly in terms of promoting our products. We are also getting into experiential marketing which is where people can touch and feel the products which they are not able to do today. We are planning to go an aggressive spree of making such stores. And lastly we want to maintain our design leadership, so we our investing in design centres. Can you tell us something more about your design plans? Internationally there is a close partnership between ‘celebrated’ industrial designers and manufacturers - together they create a product. How does it work with RAK Ceramics? We have partnerships with lot of design houses of Europe and currently it is done centrally at UAE. Since you cater to the whole world, the choices in different regions are

Mr. Santosh Nema, Chief Operating Officer, RAK Ceramics, India

very different. Now we are creating a dedicated design house in India for Indian operations because India is the second largest market for us outside UAE and it is also a strategically important market for the RAK Group as a whole. So we are focusing on a design centre where designs are made only for India. What will be your marketing and distribution strategies? Any changes you plan on introducing? We have a lot of focus on experiential marketing where we will be doing a lot of in-shop displays, branding at the shops and making new stores. We will also be reaching out to Tier 2 and Tier 3 cities. A stated objective is that we also wish to have design leadership. What is the strength of the distribution network that you

Mr. Santosh Nema, Chief Operating Officer, RAK Ceramics, India

THE INSIDE TRACK August 2014

currently have?

which we canâ&#x20AC;&#x2122;t make it here because of the volume of big format.

We h a v e a b o u t 4 0 0 m a s t e r distributors and 4000 sub dealers which we want to expand.

When you are talking about wellness products, is it going to be a separately carved out business unit?

Which are the areas/geographies of perceived growth for RAK in India? Tier 2 and Tier 3 towns and North India - because our manufacturing capacity has been in the South of India all this time. The North market includes only 12% of our total sales, whereas other companies range about 23-24%. That is going to be the next focused geography for us. Besides Tier2 and Tier 3 are across the country. But as a zone, it is the North zone which is a high consumption zone. We are going to have a production base somewhere in central India which will take about two years more to come to life. But before that we will have some joint ventures in Gujarat. To move products from the South to the North results in very high freight costs. What about new product

If you look at the profit spectrum of the products, tiles will come at the bottom, then you will have sanitary ware and then you will have the allied products. Since we are going from tile to allied, there will be a lot of seriousness. Do e s R A K UA E h a ve s o m e dedicated manufacturing for allied products?

development? What new products (or segments) can the market expect from RAK? In sanitary ware, there are a lot of new products including wellness products and the allied products

that we will get into. In tiles, we are looking at some different sizes because this is the market where different sizes give us an advantage. We will import from UAE and sell in India, the technically superior products which we get from UAE;

We have collaboration with Kludi - KludiRAK. We also have a plastic manufacturing unit. There is some dedicated manufacturing but we are also open to outsourcing. But yes we will develop wellness and allied products as a different unit. That will give us a lot of profit as also it will be a one stop solution. Contact web: www.rakceramics.com

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THE INSIDE TRACK August 2014

Spot Light

t A s i a’s o n l y b o u t i q u e designer sleepover, In Bed With Designers, a number of hotel rooms were transformed into carefully curated caves of innovative products and beautiful creations. In Bed With Designers, curated by buyMeDesign connects emerging visionary designers with passionate design lovers, media, and industry professionals and buyers in a relaxed

Designer Arjun Rathi

In Bed With Designers! Arjun Rathi recently showcased his work

at an event aimed at connecting visionary designers with passionate design lovers. BY ULKA and multi-sensory business and networking platform. Visitors have the chance to engage, interact, and even get up close and personal with their favourite designers! Architect Arjun Rathi was a part of this designer sleepover in Hong Kong held from the 9th to the 11th of May, which saw the participation of 50 designers from 14 countries. Arjun was the only Indian designer at the event, showcasing lighting, home décor and customised furniture designs, handcrafted and fabricated in India. The designers set up their display Arjun Rathi was the only Indian designer at the event ‘In Bed With Designers’, showcasing lighting, home décor and customised furniture designs, handcrafted and fabricated in India

in a cosy hotel room to showcase and sell their works. One of his products titled The Ambassador Lamp, an up-cycled multifunctional lamp using restored components of the Indian Ambassador car, was nominated three times for the Spot Design Award by the jury members reviewing the event. Also on display was the Royal Enfield Lamp which uses an old Royal Enfield motorcycle headlight. The headlight is customised with additional bolts and metal plates to add some weight to the fixture. His creation, Frictional Origami hanging lights are customisable lights designed using modular origami techniques. This is another paperfolding technique that uses two or more sheets of paper to create a larger and more complex structure. Each sheet is folded into a unit and

then built or assembled upon. The tension created in these insertions holds the model together while being completely recyclable. The other products displayed by him included the Trojan Horse Jewellery Box and The Sacred Geometry Temple Collection. Arjun Rathi cleverly blends quirkiness, storytelling and a vibrant imagination to create striking design pieces, ranging from architectural projects to photography and product design. As Rathi puts it, “Our practice aims to create innovative spatial forms that actively engage, enhance and influence the body, constantly challenging its relationship to the built environment.” Contact tel: +91 9324138109 email: arjunrathidesign@gmail.com web: www.arjunrathi.com

The Frictional Origami hanging lights are customisable lights designed using modular origami techniques