Volume 7. Issue 12. December 2013 Rs. 25/-
THE
INSIDE TRACK CONNECTING THE DESIGN COMMUNITY Now view our web edition at www.theinsidetrack.in
Cover Story
A
merica’s leading faucet innovator, Delta Faucet Company, announced its entry last year into the fast growing Indian bathroom and kitchen fittings segment by launching its exclusive line of residential and commercial products. When Alex Manoogian - a young, entrepreneurial immigrant who was building his own company in the United States introduced the first single-handle faucet in 1954, he named it “Delta,” the Greek word for “change”. And appropriately so, because its design revolutionised the way people thought about water delivery. Since then, Delta Faucet Company has been committed to bringing new styles and innovation into the faucets category. Delta Faucet Company India Pvt. Ltd. (Delta India) is a wholly owned subsidiary of the Delta Faucet Company USA (Delta) which is headquartered at Indianapolis. Delta is part of Masco Corporation, one of the world’s leading manufacturers of home improvement and building products. Founded by Masco in 1954 with the introduction of the single-handle faucet, Delta offers an extensive line of residential and commercial products, which incorporate style and innovation into faucets, showers and accessories. Delta has already
Delta’s Clever Water Solutions
Faucet innovation leader Delta offers novel and distinctive solutions for efficient water usage and personal delight. BY ULKA VARTAK & REHANA PENWALA established its fully owned subsidiary in India with its head office in Gurgaon led by their Managing Director, Mr. Ravi Nindwani. Delta India offers it’s Delta and Brizo branded products and are keen to build both the brands simultaneously. Delta goes beyond excellent design to incorporate smart thinking that anticipates people’s needs, providing thoughtful innovations and inspirational designs that delight. The luxury brand
The Vero collection is defined by clean lines and lends a sleek atmosphere to the bathroom
Brizo meets the evolved demand for aesthetics and performance with a collection of distinctively designed faucets and related products that create a fashion statement in the home. Says Mr. Ravi Nindwani, Managing Director, Delta India, “We are putting efforts behind both Delta as well as Brizo - and as would be obvious, the two efforts are quite different in terms of fundamental approach, messaging and scale.”
The Mandolin collection is infused with European minimalism
Mr. Ravi Nindwani, Managing Director, Delta India
Innovations like Touch 2 O, H 2 Okinetic and the Diamond Seal technology are a testament to the brand’s commitment to provide better and smarter ways to experience water. H2Okinetic showers use proprietary technology to deliver a denser, warmer shower with less water. While the Touch2O technology can turn faucets on and off with just a touch. Delta’s Diamond Seal technology uses a valve with a tough diamond coating to bring you a faucet built to last up to five million uses. continued on page 2