A design collaboration between
India and The Netherlands
Dutch Design Digest A design collaboration between India and the Netherlands
dutch
design
fashion
architecture
Dutch Design Digest A design collaboration between India and the Netherlands
dutch
design
fashion
architecture
Contents 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18
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Introduction Addikt *DIED* Flex / the INNOVATIONLAB Jan Taminiau Marije Vogelzang Mijksenaar MVRDV Satyendra Pakhalé Design Studio Studio Edward van Vliet Studio Makkink & Bey Studio Pepe Heykoop Studio Tjeerd Veenhoven UNStudio VenhoevenCS architecture + urbanism Colophon
Introduction Over the past four years of the Dutch Design Fashion Architecture (Dutch DFA) programme, from 2009-2012, design relations between the Neth erlands and India have strengthened immensely. The entrepreneurial spirit and cultural curiosity that unite both cultures have laid strong foundations for Indo-Dutch collaborations. In areas such as urban planning, affordable housing, water infrastruc ture, crafts, design thinking, concep tual fashion and denim wear, commu nications design, design for the Base of the Pyramid and design education, Dutch and Indian designers have shared their experiences, working on collaborative projects to jointly ad dress social, cultural and environmen tal issues, while exchanging valuable knowledge in order to enrich their own practices. This ongoing dialogue shows in the work of the 14 designers featured in the Dutch Design Digest,
each connected by their enthusiasm for India. From macro to micro initia tives, Dutch designers are engaging with topical issues in India, whether it be developing a palm substitute for leather, or long-term urban planning strategies for Delhi. It’s exciting times for design in India, whereby the disciplines themselves are growing rapidly, the distinct iden tity and body of knowledge of con temporary Indian design, fashion and architecture are being shaped, and public interest in design is increasing. With innovation high on the national governmental agenda, designers play a major role in tackling the major challenges facing India today. We wish designers in India an inspiring and rewarding period ahead, and may the coming years bring meaningful and flourishing design collaborations between our two countries. Christine de Baan Programme Director, DutchDFA Jeanne Tan Project coordinator India, DutchDFA www.dutchdfa.com
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Contents 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18
2
Introduction Addikt *DIED* Flex / the INNOVATIONLAB Jan Taminiau Marije Vogelzang Mijksenaar MVRDV Satyendra Pakhalé Design Studio Studio Edward van Vliet Studio Makkink & Bey Studio Pepe Heykoop Studio Tjeerd Veenhoven UNStudio VenhoevenCS architecture + urbanism Colophon
Introduction Over the past four years of the Dutch Design Fashion Architecture (Dutch DFA) programme, from 2009-2012, design relations between the Neth erlands and India have strengthened immensely. The entrepreneurial spirit and cultural curiosity that unite both cultures have laid strong foundations for Indo-Dutch collaborations. In areas such as urban planning, affordable housing, water infrastruc ture, crafts, design thinking, concep tual fashion and denim wear, commu nications design, design for the Base of the Pyramid and design education, Dutch and Indian designers have shared their experiences, working on collaborative projects to jointly ad dress social, cultural and environmen tal issues, while exchanging valuable knowledge in order to enrich their own practices. This ongoing dialogue shows in the work of the 14 designers featured in the Dutch Design Digest,
each connected by their enthusiasm for India. From macro to micro initia tives, Dutch designers are engaging with topical issues in India, whether it be developing a palm substitute for leather, or long-term urban planning strategies for Delhi. It’s exciting times for design in India, whereby the disciplines themselves are growing rapidly, the distinct iden tity and body of knowledge of con temporary Indian design, fashion and architecture are being shaped, and public interest in design is increasing. With innovation high on the national governmental agenda, designers play a major role in tackling the major challenges facing India today. We wish designers in India an inspiring and rewarding period ahead, and may the coming years bring meaningful and flourishing design collaborations between our two countries. Christine de Baan Programme Director, DutchDFA Jeanne Tan Project coordinator India, DutchDFA www.dutchdfa.com
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Addikt
*DIED*
Barry Schwarz
Marieke Holthuis | Diederik Verbakel
The launch of the VW Beetle in Malaysia
We specialise in: Addikt is a design boutique dedicated to motion and digital design, focusing on the development of visual concepts and moving content. What makes us tick: We believe that every person, every business and every product has a story to tell. We work with brands from around the world that want to communicate more than just numbers and benefits. In this age of connectivity our stories no longer conform to the traditional. We engage visually through film, anima tion and sound; interactively through the web and social media; on the go through apps on smartphones and tablets and immersively through events and on ground activation but all with a twist! We loved working on: The identity, print collateral and speaker videos for the world’s second largest design festival, Kyoorius Design Yatra in Goa. For us, this project truly bridged the gap between traditional and new media. We used social media and 4
video to announce and boost the event, but at the same time we used a lot of paper collateral to enhance the entire design experience. India to us means: Kind people with open minds and the desire to move forward. The cultural differences are an opportunity to learn and experi ence new things. India to us means an expansion in people, but not in offices. We’d like to think of Addikt Amsterdam and Addikt Mumbai as one office working together. Where to find us: Website: www.addikt.nl Email: Barry Schwarz: barry@addikt.nl Rajesh Kejriwal: rajesh@addikt.nl
Dutch Fashion Here & Now, India, Photo credit: Peter Stigter
We specialise in: Contemporary female collections with a strong graphic approach. What makes us tick: We love artisanal work. That means we look for it around the globe. Hand-embellishments, gar ment dying in all its various forms and arts & crafts have a special place in our heart. This is why we also started our own brand and ended up producing many of our products in India.
India to us means: In one word - inspi ration. The artisanal hand in fashion, especially in India is very pure and has deep roots in the tradition of the country. Applying them on our own collections and modernizing these old techniques is what makes us tick. Where to find us: Website: www.diedworld.com Email: info@diedworld.com
We love working on: One of the high lights of our short career has been our participation in the project Dutch Fashion Here & Now. It was a catwalk show held during Delhi Fashion Week. It gave us the opportunity to work together with the Indian design duo of Rahul Khanna and Rohit Gandhi. It was great to collaborate on an exclu sive collection and gave us a glimpse into the design and work space of two very talented people. 5
Addikt
*DIED*
Barry Schwarz
Marieke Holthuis | Diederik Verbakel
The launch of the VW Beetle in Malaysia
We specialise in: Addikt is a design boutique dedicated to motion and digital design, focusing on the development of visual concepts and moving content. What makes us tick: We believe that every person, every business and every product has a story to tell. We work with brands from around the world that want to communicate more than just numbers and benefits. In this age of connectivity our stories no longer conform to the traditional. We engage visually through film, anima tion and sound; interactively through the web and social media; on the go through apps on smartphones and tablets and immersively through events and on ground activation but all with a twist! We loved working on: The identity, print collateral and speaker videos for the world’s second largest design festival, Kyoorius Design Yatra in Goa. For us, this project truly bridged the gap between traditional and new media. We used social media and 4
video to announce and boost the event, but at the same time we used a lot of paper collateral to enhance the entire design experience. India to us means: Kind people with open minds and the desire to move forward. The cultural differences are an opportunity to learn and experi ence new things. India to us means an expansion in people, but not in offices. We’d like to think of Addikt Amsterdam and Addikt Mumbai as one office working together. Where to find us: Website: www.addikt.nl Email: Barry Schwarz: barry@addikt.nl Rajesh Kejriwal: rajesh@addikt.nl
Dutch Fashion Here & Now, India, Photo credit: Peter Stigter
We specialise in: Contemporary female collections with a strong graphic approach. What makes us tick: We love artisanal work. That means we look for it around the globe. Hand-embellishments, gar ment dying in all its various forms and arts & crafts have a special place in our heart. This is why we also started our own brand and ended up producing many of our products in India.
India to us means: In one word - inspi ration. The artisanal hand in fashion, especially in India is very pure and has deep roots in the tradition of the country. Applying them on our own collections and modernizing these old techniques is what makes us tick. Where to find us: Website: www.diedworld.com Email: info@diedworld.com
We love working on: One of the high lights of our short career has been our participation in the project Dutch Fashion Here & Now. It was a catwalk show held during Delhi Fashion Week. It gave us the opportunity to work together with the Indian design duo of Rahul Khanna and Rohit Gandhi. It was great to collaborate on an exclu sive collection and gave us a glimpse into the design and work space of two very talented people. 5
Flex / the INNOVATIONLAB Jeroen Verbrugge | Ronald Lewerissa
Jan Taminiau We specialise in: Haute couture dresses that are made to measure; everything is uniquely done for a single client. We specialize in embroi dery, weaving and dressmaking. What makes us tick: Making the most beautiful gown possible! A lot of our work is handmade and we include high levels of craftsmanship, so the craftsman and his handiwork are very important to us.
The Grolsch Cooler, Draught Tower and Fridge
We specialise in: Structural packaging, product design, industrial design and engineering of professional systems, design and development of services, packaging of durable consumer goods and household objects, power tools, bicycle accessories, agricultural equipment, office furniture, computer peripherals, telecom services, energy saving services – the list is endless! What makes us tick: Our entire team has the same focus of ‘creating a new reality’. To our clients that could mean creating brands that people love, suc cessfully entering new markets, increas ing profit margins or reducing costs. For our end-users it is the meaningful experience our products have to offer. We give our products and services a purpose in society too by making them more sustainable, fair and prosperous. We love working on: Grolsch beer, the brand with the famous swing-top bottle. We developed a completely new visual brand language which started with the primary packaging: a returnable 33cl glass bottle and the re-design of the authentic swing6
top. We also made the brand more sustainable through transportation reduction, the use of light packaging materials, energy savings etc. India to us means: With our experi ence it means a chance to be a design and development partner for Indian companies helping them to become more competitive in a global market. We have therefore set up a co-opera tion with our Indian partner VGC, as well as tied up with the Dutch Design Workspace India in Mumbai. Where to find us: Website: www.flextheinnovationlab.com Email: Jeroen Verbrugge: j.verbrugge@flex.nl Ronald Lewerissa: r.lewerissa@flex.nl Preeti Vyas: preeti.vyas@vgc.in
We loved working on: We found our first time collaboration with Suneet Varma very interesting. It was unique because of our culturally different styles. In Holland, I am considered as an extravagant designer because I do a lot of work with embroidery and use sparkles; with Suneet I met my match, but he took it even further. So I became a minimalist in his world. We ended up with a fusion collection.
Dutch Fashion Here & Now India, Photo credit: Peter Stigter
India to us means: India is a place with a lot of craftsmen and that is some thing to be cherished. It’s a beautiful country where there is so much to be found and explored. I hope that people here cherish the crafts they have and they won’t let it disappear like we did. Where to find us: Website: www.jantaminiau.com Email: info@jantaminiau.com 7
Flex / the INNOVATIONLAB Jeroen Verbrugge | Ronald Lewerissa
Jan Taminiau We specialise in: Haute couture dresses that are made to measure; everything is uniquely done for a single client. We specialize in embroi dery, weaving and dressmaking. What makes us tick: Making the most beautiful gown possible! A lot of our work is handmade and we include high levels of craftsmanship, so the craftsman and his handiwork are very important to us.
The Grolsch Cooler, Draught Tower and Fridge
We specialise in: Structural packaging, product design, industrial design and engineering of professional systems, design and development of services, packaging of durable consumer goods and household objects, power tools, bicycle accessories, agricultural equipment, office furniture, computer peripherals, telecom services, energy saving services – the list is endless! What makes us tick: Our entire team has the same focus of ‘creating a new reality’. To our clients that could mean creating brands that people love, suc cessfully entering new markets, increas ing profit margins or reducing costs. For our end-users it is the meaningful experience our products have to offer. We give our products and services a purpose in society too by making them more sustainable, fair and prosperous. We love working on: Grolsch beer, the brand with the famous swing-top bottle. We developed a completely new visual brand language which started with the primary packaging: a returnable 33cl glass bottle and the re-design of the authentic swing6
top. We also made the brand more sustainable through transportation reduction, the use of light packaging materials, energy savings etc. India to us means: With our experi ence it means a chance to be a design and development partner for Indian companies helping them to become more competitive in a global market. We have therefore set up a co-opera tion with our Indian partner VGC, as well as tied up with the Dutch Design Workspace India in Mumbai. Where to find us: Website: www.flextheinnovationlab.com Email: Jeroen Verbrugge: j.verbrugge@flex.nl Ronald Lewerissa: r.lewerissa@flex.nl Preeti Vyas: preeti.vyas@vgc.in
We loved working on: We found our first time collaboration with Suneet Varma very interesting. It was unique because of our culturally different styles. In Holland, I am considered as an extravagant designer because I do a lot of work with embroidery and use sparkles; with Suneet I met my match, but he took it even further. So I became a minimalist in his world. We ended up with a fusion collection.
Dutch Fashion Here & Now India, Photo credit: Peter Stigter
India to us means: India is a place with a lot of craftsmen and that is some thing to be cherished. It’s a beautiful country where there is so much to be found and explored. I hope that people here cherish the crafts they have and they won’t let it disappear like we did. Where to find us: Website: www.jantaminiau.com Email: info@jantaminiau.com 7
Marije Vogelzang
Mijksenaar
Paul Mijksenaar | Herbert Seevinck
We specialise in: The aim of our consultancy and design work is that travellers ‘never get lost’. Our focus is on flow, routing, information and finally clear signage.
‘Bit’s ‘n Bytes’ project for the Boijmans Museum, Rotterdam, Photo credit: Fred Ernst
I specialise in: I am trained to be a designer and I work with food. I am the first designer in the world to be called an Eating Designer! What makes me tick: So you might think I am a food designer. But this would imply that I actually design food. But I think food is already perfectly designed by nature. I like to work from the verb of eating. I look at the psychological aspects of eating. I look at harvesting, sharing food, digesting food, creating bonds between people through food and I’m inspired by the world wide issues that are currently taking place on the matter of food. I love working on: I am currently enjoying working on as a consultant for Park Hotels to help them enhance their eating experience. 8
India to me means: I love India. It’s vibrant in every way. I especially like the richness of flavours, scents and rituals in daily life. The Netherlands is very rich but we are poor when it comes to food culture, rituals and daily energy or creativity Where to find me: Website: www.marijevogelzang.nl Email: studio@marijevogelzang.nl
What makes us tick: Though we call ourselves ‘wayfinding designers’, we go much deeper than signs alone. We ad vise our clients on architectural features like orientation, routing and placement of information. We study flow and behaviour of visitors intensively from a scientific approach in the field of cogni tive psychology and ergonomics. In the end the users will only encounter our clear, consistent, comprehensive and often even colourful wayfinding system! We love working on: We love working on any type of public building where people can get lost, from a small museum to a vast and highly complex transportation hub like an airport or train station, to a local hospital and an international trade fair or sport stadium - we love it all. We also enjoyed our experience working on Terminal 3 at Indira Gandhi Interna tional Airport in Delhi.
Amsterdam Airport Schiphol (The Netherlands)
Washington Dulles International Airport (U.S.A.)
India to Paul Mijksenaar means: During the project in Delhi, my colleagues noticed that our presence was important for the continuation of the process. As for me, in the 1960’s I bought my first vinyl record of Lata Mangeshkar and Hemant Kumar. This love for Indian music never ended. I now have a collection of over a hun dred records and CDs! It is my dream to hear my beloved music in its real habitat, maybe on my first trip to India. Where to find us: Website: www.mijksenaar.com Email: office@mijksenaar.com
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Marije Vogelzang
Mijksenaar
Paul Mijksenaar | Herbert Seevinck
We specialise in: The aim of our consultancy and design work is that travellers ‘never get lost’. Our focus is on flow, routing, information and finally clear signage.
‘Bit’s ‘n Bytes’ project for the Boijmans Museum, Rotterdam, Photo credit: Fred Ernst
I specialise in: I am trained to be a designer and I work with food. I am the first designer in the world to be called an Eating Designer! What makes me tick: So you might think I am a food designer. But this would imply that I actually design food. But I think food is already perfectly designed by nature. I like to work from the verb of eating. I look at the psychological aspects of eating. I look at harvesting, sharing food, digesting food, creating bonds between people through food and I’m inspired by the world wide issues that are currently taking place on the matter of food. I love working on: I am currently enjoying working on as a consultant for Park Hotels to help them enhance their eating experience. 8
India to me means: I love India. It’s vibrant in every way. I especially like the richness of flavours, scents and rituals in daily life. The Netherlands is very rich but we are poor when it comes to food culture, rituals and daily energy or creativity Where to find me: Website: www.marijevogelzang.nl Email: studio@marijevogelzang.nl
What makes us tick: Though we call ourselves ‘wayfinding designers’, we go much deeper than signs alone. We ad vise our clients on architectural features like orientation, routing and placement of information. We study flow and behaviour of visitors intensively from a scientific approach in the field of cogni tive psychology and ergonomics. In the end the users will only encounter our clear, consistent, comprehensive and often even colourful wayfinding system! We love working on: We love working on any type of public building where people can get lost, from a small museum to a vast and highly complex transportation hub like an airport or train station, to a local hospital and an international trade fair or sport stadium - we love it all. We also enjoyed our experience working on Terminal 3 at Indira Gandhi Interna tional Airport in Delhi.
Amsterdam Airport Schiphol (The Netherlands)
Washington Dulles International Airport (U.S.A.)
India to Paul Mijksenaar means: During the project in Delhi, my colleagues noticed that our presence was important for the continuation of the process. As for me, in the 1960’s I bought my first vinyl record of Lata Mangeshkar and Hemant Kumar. This love for Indian music never ended. I now have a collection of over a hun dred records and CDs! It is my dream to hear my beloved music in its real habitat, maybe on my first trip to India. Where to find us: Website: www.mijksenaar.com Email: office@mijksenaar.com
9
MVRDV
Winy Maas, Jacob van Rijs, Nathalie de Vries
Satyendra Pakhalé
Design Studio Amsterdam
Satyendra Pakhalé
We specialise in: Industrial design, design strategy, applied research, user experience, and product design from design conception, product development, manufacturing to product launches. We work in a wide range of industries such as consumer & business electronics, home appli ances, personal computers, watches, fashion & cosmetics, textiles, furniture and architecture & interior design.
China Comic and Animation Museum
We specialise in: We create innova tive architecture and city planning on all scales – from objects and villas to office parks, public buildings, housing developments and even regional city planning as done for Greater Paris. What makes us tick: We are a global operating architecture and urban ism practice with a progressive ideal engaged in solving global issues. The world is running out of space and resources. We have to use what’s left smarter to guarantee a great future to all. We find new and better ways of living and working. We reduce the pol lution created by buildings and cities. We love working on: Mixing Indian home owners in the 3500 apart ment development at Amanora Hills in Pune. The apartments differ from 30m2 up to 350m2 and will lead to a diverse population that can meet in the many public facilities. 10
India to us means: An exciting demo cratic society on the verge of great changes. The largest villa in the world is located in Mumbai, but India still faces the massive task of housing the emerging middle classes in respon sible social and green developments. Let’s not repeat European and Ameri can mistakes. Where to find us: Website: www.mvrdv.nl Email: office@mvrdv.nl
What makes us tick: Our objective for every project is to seek that fine balance between state-of-art technol ogies and design, in order to achieve the utmost user experience. Above all, we create culturally meaningful design that reaches wider audience. We love working on: We love to design by rethinking and innovating products and systems for industrial production, from every day objects to technologically challenging products in various industrial sectors.
The Alinata Shelving System
India to us means: Home, exciting possibilities and lots more... Our founder and principal designer Satyendra Pakhalé studied engineer ing and trained as an industrial designer at the renowned Indian Institute of Technology, Bombay. Even though our studio is in Amster dam, our awareness of ancient Indian history and our deep knowledge of India have resulted into refined sensibilities for Indian preferences, lifestyles, habits and perception. Where to find us Website: www.satyendra-pakhale.com Email: info@satyendra-pakhale.com
11
MVRDV
Winy Maas, Jacob van Rijs, Nathalie de Vries
Satyendra Pakhalé
Design Studio Amsterdam
Satyendra Pakhalé
We specialise in: Industrial design, design strategy, applied research, user experience, and product design from design conception, product development, manufacturing to product launches. We work in a wide range of industries such as consumer & business electronics, home appli ances, personal computers, watches, fashion & cosmetics, textiles, furniture and architecture & interior design.
China Comic and Animation Museum
We specialise in: We create innova tive architecture and city planning on all scales – from objects and villas to office parks, public buildings, housing developments and even regional city planning as done for Greater Paris. What makes us tick: We are a global operating architecture and urban ism practice with a progressive ideal engaged in solving global issues. The world is running out of space and resources. We have to use what’s left smarter to guarantee a great future to all. We find new and better ways of living and working. We reduce the pol lution created by buildings and cities. We love working on: Mixing Indian home owners in the 3500 apart ment development at Amanora Hills in Pune. The apartments differ from 30m2 up to 350m2 and will lead to a diverse population that can meet in the many public facilities. 10
India to us means: An exciting demo cratic society on the verge of great changes. The largest villa in the world is located in Mumbai, but India still faces the massive task of housing the emerging middle classes in respon sible social and green developments. Let’s not repeat European and Ameri can mistakes. Where to find us: Website: www.mvrdv.nl Email: office@mvrdv.nl
What makes us tick: Our objective for every project is to seek that fine balance between state-of-art technol ogies and design, in order to achieve the utmost user experience. Above all, we create culturally meaningful design that reaches wider audience. We love working on: We love to design by rethinking and innovating products and systems for industrial production, from every day objects to technologically challenging products in various industrial sectors.
The Alinata Shelving System
India to us means: Home, exciting possibilities and lots more... Our founder and principal designer Satyendra Pakhalé studied engineer ing and trained as an industrial designer at the renowned Indian Institute of Technology, Bombay. Even though our studio is in Amster dam, our awareness of ancient Indian history and our deep knowledge of India have resulted into refined sensibilities for Indian preferences, lifestyles, habits and perception. Where to find us Website: www.satyendra-pakhale.com Email: info@satyendra-pakhale.com
11
Studio Edward van Vliet Edward van Vliet
Studio Makkink & Bey Jurgen Bey | Rianne Makkink
Sushi Collection for Moroso
We specialise in: We work on various projects in the areas of product, textile and interior design for both national and international clients. Our current focus is primarily on the hospitality in dustry, interior design, concepts, private residences, offices and public spaces. What makes us tick: We create unique interior concepts in which we juxtapose three dimensional lighting and furniture designs with two-dimensional patterns, prints and graphics featuring layering, textiles and colours. Our particular mix of quality and workmanship, combined with influences form the Middle East, Africa and Asia are the bases of our uniqueness – creating worlds within worlds. We love working on: The Sushi Collec tion for the Italian furniture label Moroso. Patricia Moroso expressed a wish for a landscape of products based on patterns. The collection consists of furniture integrated with rugs and light ing fixtures. One is immediately struck by the patchwork pattern of the uphol 12
stery, the collection’s key element that is intensified by an embroidered inter weave of geometric shapes, high-tech grilles, Spirograph swirls and designs evocative of Moroccan damasks. India to us means: When I think of India, I think people, people, lots of different people, textiles, culture, English influences, patterns, palaces, royalty, spirituality, creativity. We are also working on hand knotted carpets in New Delhi. Where to find us: Website: www.edwardvanvliet.com Email: info@sevv.com
The Dutch Design Workspace India
We specialise in: Our strategy is to re-appropriate what is already present in the context of an assignment, with a strong emphasis on the process. Context isn’t just re-shuffling within one piece of furniture, but within the scale of a building, a landscape or even a social work environment. What makes we tick: Our ambition is to see the role of the designer expan ded to the most strategic function possible. We often form alliances with other designers, architects and experts. For us the emphasis lies in the process.
India to us means: On our first trip to India we saw a brick factory that seemed to travel through the landscape as one producing organism - fully inte grated and self-sufficient. Also in India, the economic function of the formal industry is filling a niche, where the manufacturing of clothes, shoes, bags and jewelry cater to the needs of an entire business throughout the world. Where to find us: Website: www.studiomakkinkbey.nl Email: press@jurgenbey.nl Photo credit: Jeroen Hofman
We love working on: The workspace we designed for DutchDFA, which serves as meeting point for exchanges between Dutch and Indian designers. Furniture and lighting fixtures of Dutch origin were combined with parts and products manufactured by local crafts men. Together with them we made a modular design that can be altered to use and users. 13
Studio Edward van Vliet Edward van Vliet
Studio Makkink & Bey Jurgen Bey | Rianne Makkink
Sushi Collection for Moroso
We specialise in: We work on various projects in the areas of product, textile and interior design for both national and international clients. Our current focus is primarily on the hospitality in dustry, interior design, concepts, private residences, offices and public spaces. What makes us tick: We create unique interior concepts in which we juxtapose three dimensional lighting and furniture designs with two-dimensional patterns, prints and graphics featuring layering, textiles and colours. Our particular mix of quality and workmanship, combined with influences form the Middle East, Africa and Asia are the bases of our uniqueness – creating worlds within worlds. We love working on: The Sushi Collec tion for the Italian furniture label Moroso. Patricia Moroso expressed a wish for a landscape of products based on patterns. The collection consists of furniture integrated with rugs and light ing fixtures. One is immediately struck by the patchwork pattern of the uphol 12
stery, the collection’s key element that is intensified by an embroidered inter weave of geometric shapes, high-tech grilles, Spirograph swirls and designs evocative of Moroccan damasks. India to us means: When I think of India, I think people, people, lots of different people, textiles, culture, English influences, patterns, palaces, royalty, spirituality, creativity. We are also working on hand knotted carpets in New Delhi. Where to find us: Website: www.edwardvanvliet.com Email: info@sevv.com
The Dutch Design Workspace India
We specialise in: Our strategy is to re-appropriate what is already present in the context of an assignment, with a strong emphasis on the process. Context isn’t just re-shuffling within one piece of furniture, but within the scale of a building, a landscape or even a social work environment. What makes we tick: Our ambition is to see the role of the designer expan ded to the most strategic function possible. We often form alliances with other designers, architects and experts. For us the emphasis lies in the process.
India to us means: On our first trip to India we saw a brick factory that seemed to travel through the landscape as one producing organism - fully inte grated and self-sufficient. Also in India, the economic function of the formal industry is filling a niche, where the manufacturing of clothes, shoes, bags and jewelry cater to the needs of an entire business throughout the world. Where to find us: Website: www.studiomakkinkbey.nl Email: press@jurgenbey.nl Photo credit: Jeroen Hofman
We love working on: The workspace we designed for DutchDFA, which serves as meeting point for exchanges between Dutch and Indian designers. Furniture and lighting fixtures of Dutch origin were combined with parts and products manufactured by local crafts men. Together with them we made a modular design that can be altered to use and users. 13
Studio Pepe Heykoop & Tiny Miracles Foundation
We love working on: The Matka Vase is made with leftover leather rem nants, a bi-product from the fashion industry. We like recycling, so in that light we asked the people who worked with us to bring their used matkas which we exchanged for new ones. But word travels fast and before we knew it people from the entite com munity were queuing up to hand in their used matkas. India to us means: A lot. My cousin Laurien set up the Tiny Miracles Foun dation with the ambition of pulling out the entire community from poverty within 10 years. We know many from the community very well now, and it always feels like coming home when we are back there at Foras Road five times a year! The Matka Vase. Photo credit: Annemarijne Bax
We specialise in: At the beginning of 2012, I opened a workshop in a slum in Mumbai. Together with the Tiny Miracles Foundation I teach the local community the fine skills of producing high-end design. We have together designed leather, copper and bamboo lampshades and a ‘matka’ and paper vase as well. What makes us tick: It takes a lot of persistence and patience to teach people who have never worked like this before. They now understand quality control and delivering on time. They also have real jobs and incomes, and don’t have to worry about being hungry. We really do make a difference in their lives and that’s what makes us tick. 14
Where to find us: Website: www.pepeheykoop.nl Email: pepeheykoop@gmail.com Photo credit: Annemarijne Bax
Studio Tjeerd Veenhoven Tjeerd Veenhoven
We specialise in: Product design with a specialisation in material research and value chain design. What makes us tick: So many products have not been thought through prop erly. Materials and aesthetics change and design is the tool to upgrade these products. But we also need to look at the entire value chain in depth. We need to design products as part of a circle, from the raw materi als, production processes to consumer needs, making them recyclable and returnable to nature. This makes us tick, especially when we combine it with a successful business model. We love working on: The Palmleather project is our most important project yet. It has grown from a individual de sign process to a social movement and serves as a great example on how an individual creative design process can have great impact. We even created a market niche and designed a commo dity that was biodegradable and socially responsible - a fantastic full circle.
Palm leather tote bag
India to us means: The country for us to put theory into practice. We are blessed with the skilled artisans in Karnataka and enjoy the cultural exchange and the formation of human bonds. This is only possible through intense human contact and trust - a principle that is rooted in Indian culture. Where to find us: Website: www.tjeerdveenhoven.com Email: info@tjeerdveenhoven.com
15
Studio Pepe Heykoop & Tiny Miracles Foundation
We love working on: The Matka Vase is made with leftover leather rem nants, a bi-product from the fashion industry. We like recycling, so in that light we asked the people who worked with us to bring their used matkas which we exchanged for new ones. But word travels fast and before we knew it people from the entite com munity were queuing up to hand in their used matkas. India to us means: A lot. My cousin Laurien set up the Tiny Miracles Foun dation with the ambition of pulling out the entire community from poverty within 10 years. We know many from the community very well now, and it always feels like coming home when we are back there at Foras Road five times a year! The Matka Vase. Photo credit: Annemarijne Bax
We specialise in: At the beginning of 2012, I opened a workshop in a slum in Mumbai. Together with the Tiny Miracles Foundation I teach the local community the fine skills of producing high-end design. We have together designed leather, copper and bamboo lampshades and a ‘matka’ and paper vase as well. What makes us tick: It takes a lot of persistence and patience to teach people who have never worked like this before. They now understand quality control and delivering on time. They also have real jobs and incomes, and don’t have to worry about being hungry. We really do make a difference in their lives and that’s what makes us tick. 14
Where to find us: Website: www.pepeheykoop.nl Email: pepeheykoop@gmail.com Photo credit: Annemarijne Bax
Studio Tjeerd Veenhoven Tjeerd Veenhoven
We specialise in: Product design with a specialisation in material research and value chain design. What makes us tick: So many products have not been thought through prop erly. Materials and aesthetics change and design is the tool to upgrade these products. But we also need to look at the entire value chain in depth. We need to design products as part of a circle, from the raw materi als, production processes to consumer needs, making them recyclable and returnable to nature. This makes us tick, especially when we combine it with a successful business model. We love working on: The Palmleather project is our most important project yet. It has grown from a individual de sign process to a social movement and serves as a great example on how an individual creative design process can have great impact. We even created a market niche and designed a commo dity that was biodegradable and socially responsible - a fantastic full circle.
Palm leather tote bag
India to us means: The country for us to put theory into practice. We are blessed with the skilled artisans in Karnataka and enjoy the cultural exchange and the formation of human bonds. This is only possible through intense human contact and trust - a principle that is rooted in Indian culture. Where to find us: Website: www.tjeerdveenhoven.com Email: info@tjeerdveenhoven.com
15
UNStudio
VenhoevenCS
Ben van Berkel | Caroline Bos
Ton Venhoeven
architecture + urbanism
Expo 2017, Liège (Belgium). Image by VenhoevenCS The Burnham Pavilion, Chicago by UNStudio, Photo credit: Christian Richters
We specialise in: Architecture, urbanism, infrastructure, interior and product design. What makes us tick: The exploration of new techniques, new spatial and visual effects tied up to that relational understanding of architecture as art and a socially informed discipline, theory and practice. We see the real need for architecture, which can be dissociated from buildings, projects and instead focuses on the construc tion of productive, new and unique, networked knowledge. We love working on: Working with different cultures and communities. In 2012 we worked in the Netherlands, Japan, Russia, China, Korea, Qatar, Germany, Georgia and India. We worked on architecture and urbanism at all scale and levels. 16
India to us means: There is no way for us to capture such a complex nation as India in words. In India we look, feel, smell, taste and listen in wonder. The intuitive creativity, contradictori ness and inspiration in everyday life impressed us. Working in India was both a challenge and a privilege. Where to find us: Website: www.unstudio.com Email: info@unstudio.com Photo credit: Inga Powilleit
We specialise in: Public buildings, urban planning and infrastructure design. What makes us tick: We are very interested in bringing together diverse people and ideas to develop new sustainable directions for all aspects of architecture and urban planning. Our research focuses on the design of self-supporting metropolitan regions, emission free buildings and on the development of micro-networks that make recycling and synergy possible.
We love working on: Both the commu nity school Forum‘t Zand in Utrecht in the Netherlands and on the master plan of Expo Liège 2017 bid in Belgium. Both collaborative projects were developed as custom-made solutions for complex public assignments. We tend to build teams suited to the project’s specific needs, like we did for Delhi 2050, a collaborative Indian Dutch project aimed at making Delhi a sustainable world-class metropolis in 2050. India to us means: Working and travel ing in India teaches us a lot about the different ways The Netherlands and India are culturally connected through history. Also both countries share a strong desire to profit from the oppor tunities of current economic, technical and cultural developments, especially among the younger generation. Where to find us: Website: www.venhoevencs.nl Email: info@venhoevencs.nl 17
UNStudio
VenhoevenCS
Ben van Berkel | Caroline Bos
Ton Venhoeven
architecture + urbanism
Expo 2017, Liège (Belgium). Image by VenhoevenCS The Burnham Pavilion, Chicago by UNStudio, Photo credit: Christian Richters
We specialise in: Architecture, urbanism, infrastructure, interior and product design. What makes us tick: The exploration of new techniques, new spatial and visual effects tied up to that relational understanding of architecture as art and a socially informed discipline, theory and practice. We see the real need for architecture, which can be dissociated from buildings, projects and instead focuses on the construc tion of productive, new and unique, networked knowledge. We love working on: Working with different cultures and communities. In 2012 we worked in the Netherlands, Japan, Russia, China, Korea, Qatar, Germany, Georgia and India. We worked on architecture and urbanism at all scale and levels. 16
India to us means: There is no way for us to capture such a complex nation as India in words. In India we look, feel, smell, taste and listen in wonder. The intuitive creativity, contradictori ness and inspiration in everyday life impressed us. Working in India was both a challenge and a privilege. Where to find us: Website: www.unstudio.com Email: info@unstudio.com Photo credit: Inga Powilleit
We specialise in: Public buildings, urban planning and infrastructure design. What makes us tick: We are very interested in bringing together diverse people and ideas to develop new sustainable directions for all aspects of architecture and urban planning. Our research focuses on the design of self-supporting metropolitan regions, emission free buildings and on the development of micro-networks that make recycling and synergy possible.
We love working on: Both the commu nity school Forum‘t Zand in Utrecht in the Netherlands and on the master plan of Expo Liège 2017 bid in Belgium. Both collaborative projects were developed as custom-made solutions for complex public assignments. We tend to build teams suited to the project’s specific needs, like we did for Delhi 2050, a collaborative Indian Dutch project aimed at making Delhi a sustainable world-class metropolis in 2050. India to us means: Working and travel ing in India teaches us a lot about the different ways The Netherlands and India are culturally connected through history. Also both countries share a strong desire to profit from the oppor tunities of current economic, technical and cultural developments, especially among the younger generation. Where to find us: Website: www.venhoevencs.nl Email: info@venhoevencs.nl 17
Colophon An initiative by DutchDFA and Home Review
Dutch Design Fashion Architecture PO Box 21798 3001 AT Rotterdam The Netherlands +31 10 413 6252 www.dutchdfa.com info@dutchdfa.com Facebook: www.facebook.com/dutchdFA Twitter: @DutchDFA
Marvel Infomedia Pvt. Ltd., B-62, Cotton Exchange Bldg., Cotton Green Road, Mumbai 400033 +91 22 23736133/1 response@marvelinfomedia.com www.marvelinfomedia.com Facebook: www.facebook.com/homereviewdesignquest Graphic design Thonik
2012 Architecten
Philips
Francine Houben Mecanoo
Conny Groenewegen
Paul Mijksenaar
Rem Koolhaas OMA
Ahrend with Friso Kramer
Wim Crouwel
MVRDV
Jongerius Lab
and Ineke Hans
UN Studio
Joost Grootens
Marlies Dekkers
Iris van Herpen
Irma Boom
G-Star
Jurgen Bey
Dick Bruna
and many more.
Dutch Profiles are short documentaries about architects, graphic, product and fashion designers in the Netherlands. Dutch Profiles focus on the conceptual and research-based background of well-known icons of Dutch design in the context of their work. 18
www.dutchprofiles.com
Colophon An initiative by DutchDFA and Home Review
Dutch Design Fashion Architecture PO Box 21798 3001 AT Rotterdam The Netherlands +31 10 413 6252 www.dutchdfa.com info@dutchdfa.com Facebook: www.facebook.com/dutchdFA Twitter: @DutchDFA
Marvel Infomedia Pvt. Ltd., B-62, Cotton Exchange Bldg., Cotton Green Road, Mumbai 400033 +91 22 23736133/1 response@marvelinfomedia.com www.marvelinfomedia.com Facebook: www.facebook.com/homereviewdesignquest Graphic design Thonik
2012 Architecten
Philips
Francine Houben Mecanoo
Conny Groenewegen
Paul Mijksenaar
Rem Koolhaas OMA
Ahrend with Friso Kramer
Wim Crouwel
MVRDV
Jongerius Lab
and Ineke Hans
UN Studio
Joost Grootens
Marlies Dekkers
Iris van Herpen
Irma Boom
G-Star
Jurgen Bey
Dick Bruna
and many more.
Dutch Profiles are short documentaries about architects, graphic, product and fashion designers in the Netherlands. Dutch Profiles focus on the conceptual and research-based background of well-known icons of Dutch design in the context of their work. 18
www.dutchprofiles.com