The Inside Track September 2014

THE

Volume 8. Issue 09. September 2014 Rs. 25/-

INSIDE TRACK CONNECTING THE DESIGN COMMUNITY Now view our web edition at www.theinsidetrack.in

Step Into The Shower.

Discover A Spa. Artize, the luxury brand of the Jaquar Group, has set global standards of excellence in quality offering exceptional designs for bath spaces.

Artize believes in providing ‘craftsmanship in water’ - and has a keen focus on state-of-the-art technology, spectacular design, worldclass production standards and precision.

Rain mode

Mist mode

Waterfall mode

After an exhausting work day all you possibly need to rejuvenate yourself is a refreshing shower! Artize presents Rainjoy showers that offer you an experience of stepping into an exotic spa.

Every Rainjoy shower comes with the convenience of a cordless, waterproof remote control which lets you customise your chromotherapy experience.

Column mode

Intense mode

Chromotherapy

Remote control Advertorial

The large, concealed overhead showers of Rainjoy have many modes and concepts to suit the needs of a connoisseur of wellness.

Rainjoy by Artize represents not just a shower but a luxury spa with its multiple shower-

ing modes allowing you to enjoy a totally unique bathing experience.

Rainjoy showers also offer Chromotherapy, allowing you to relax and energise yourself using colour therapy.

This feature allows you to set a preferred colour for the shower with a choice of chromatic lights that enhance the mood.

Contact email: kunal@jaquar.com web: www.artize.in

THE

Volume 8. Issue 09. September 2014 Rs. 25/-

INSIDE TRACK CONNECTING THE DESIGN COMMUNITY Now view our web edition at www.theinsidetrack.in

Bath Special

T

he bath scene in India has evolved over time, from simple spaces meant for maintenance of personal hygiene to a haven to recuperate and rejuvenate. People are looking at swapping boring, outdated bathrooms with spa like retreats.

Architects are designing bathroom s p a c e s t h a t re d e f i n e l u x u r y.

Consumers are seeking more options in luxury fixtures to make the bathroom more interesting and several companies are working at giving us some really innovative fittings and solutions.

Water closets, wash basins, bathtubs and numerous other fixtures are now available in endless varieties, each redefining excellence.

Designers are experimenting with different shapes, elegant finishes and even unusual materials to create a soothing ambience. They can be used in different combinations to give you your dream bathroom!

We have for you some enticing faucets, mixers, water closets, showers and wash basins by the best players to make your bathroom fabulous and exciting.

Faucets & Mixers Faucets and mixers are now available in different styles and forms to suit various design sensibilities. From classic to avant-garde, leading brands

Your Personal Bath Haven

We bring you some breath-taking bathroom solutions that are absolute must haves for the contemporary Indian bathroom. BY SHIBANI PUNEKAR are bringing more innovative designs in the market with every passing day.

They are available in new distinct forms and make washing hands an exciting experience.

The Confluence basin mixer

by Artize is a blend of form, beauty and technology

Sleek Contours The Confluence basin mixer by Artize is shaped like a half cut bamboo, and is a combination of form, beauty and technology, while the faucet innovator Delta Faucet, uses interesting forms, like in the ribbon shaped Vero collection.

The Amba range of mixers launched by Kludi, boasts of sleek contours and a distinct chrome finish. It appears to be cast in one piece and the handle is evident only in use. With a water flow rate of 5 litres/minute, it achieves one of the best possible water efficiency.

If Italian craftsmanship is what you’re seeking, then the Morpho continued on page 4

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THE INSIDE TRACK September 2014

THE

INSIDE TRACK

CONTENTS

SEPTEMBER 2014

COVER Your Personal Bath Haven 3 STORY The Morpho faucet range

by Newform has a fluid design

range of faucets by Newform, is an ideal blend of fluidic design and a strikingly voluptuous metal form. The collection is designed

by Massimiliano Della Monaca and provides an aesthetic and functional experience.

The flat, wide spout is the characteristic feature of the single lever of the Deque collection

by Dornbracht. The contrast brought in by the cylindrical control elements and the distinct planar spout makes this a unique product.

The flat, wide spout is the characteristic feature of Dornbracht’s Deque collection

Companies are now experimenting with materials other than metal for a new look.

The Stark V by Axor is made using scratch-resistant crystal glass. The craftsmanship and finish of this basin mixer is spectacular.

Smooth Technology Advanced technologies are also common in fixtures for an added edge. The Multiplex trio E by Viega is one such mixer which has builtcontinued on page 6

The Latest On Recent Launches And Products 10 Innovation Behind The Scene 16 Decorating Your Bathroom 18 Create Your Rejuvenating Spa 20 A Bathroom With A Difference 22 Kerovit - Off To A Promising Start 24 A New Approach For Villeroy & Boch 26 Art Meets Engineering 28 Exhibitions and Fairs 30 Toto In Full Swing 32 Owner, Publisher & Printer Mr. Anish R. Bajaj for Marvel Infomedia Pvt. Ltd. Printed at Marvel Infomedia Pvt. Ltd., B 62, 1st Floor, Cotton Exchange Building, Cotton Green Road, Cotton Green, Mumbai 400 033.

Published at B 62, 1st Floor, Cotton Exchange Building, Cotton Green Road, Mumbai 400 033 Tel (022) 23736133/1 Editor Mr. Anish R. Bajaj THE INSIDE TRACK Volume 8. Issue 09. September 2014. English Monthly. This issue contains 32 pages including both covers.

Creative Director Natalie Pedder-Bajaj Assistant Editor Shweta Salvi, Sub-Editors Vikas Bhadra, Ulka Manjrekar, Rehana Penwala Layout Design Asif Shayannawar, Snigdha Hodarkar Marketing: Mumbai Rakesh Kini (Digital), Ganesh Gurav, Vivek Jadhav B 62, Cotton Exchange Bldg, Cotton Green, Mumbai 400 033 Tel: (022) 32656823, 23736133, 32958501 Fax: (022) 23743069 Email:response@ marvelinfomedia.com Delhi Ms. Sumita Prakash, Flat F 304, Rajasthan C.G.H.S. Ltd,Plot No. 36, Sector 4, Dwarka, New Delhi Tel: 9899179540 Email: sumitabiswas63@gmail.com Chennai Mr. S. Venkataraaman, Flat No. 2, 3rd Flr, E Block, Hansa Garden, 30 Madampakkam Main Rd, Rajakilpakkam, Chennai 600 073 Tel: (044) 22281128 Mob: 9444021128 Email: svenkat@marvelinfomedia.com Kolkata Mr. Subrata Mazumder, 2, Nabapalli (Bidhanpalli). Kolkata 700084 Tel: (033) 2410 4296 Mob: 9831131395 Email: subrata22@rediffmail.com Europe 282, Rue du Noyer, bt 16, 1030 Bruxelles, Belgium.

REDUCE REUSE RECYCLE Recycling old magazines and newspapers is one of the easiest ways to help the environment. To increase the supply of recoverable wood fibre and to reduce the demand on the world’s landfills, THE INSIDE TRACK urges its readers to actively participate in recycling efforts.

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THE INSIDE TRACK September 2014

continued from page 4 in systems that not only display the temperature and volume of the water in the bathtub but also recall it for later use.

The Grohe Ondus digital mixer represents modern technology in the bathroom. It provides personalised comfor t at one touch. You can pre-set up to three personalised programs for hand wash, teeth brushing and face rinsing. The temperature, water and duration are all stored in memory and provided to you every single day.

Colour Cure Mixers and faucets are getting swankier by usage of light and colour. The F-Clair collection by Queo uses the concept of colour therapy, emitting light along with water flow. The colour of this light is influenced by the water temperature.

Designers are also experimenting

that exudes elegance and beauty, and is a fresh change from the usual finishes.

Water Closets The water closet is an integral component of bathroom design.

This explains the wide variety of WCs in different sizes, colours and forms available today. Apart from being essential in function, they also add to the aesthetics if used correctly.

Minimal Chic Minimalistic contemporary bathrooms require simple water closets with emphasis on clean lines and quality material.

Antonio Lupi, presents Squadro, a collection of sanitary ware that is easy to clean and looks perfect in the new age bathroom setting.

T h e m onolithic str ucture is compact and manufactured using quality ceramic.

The ViClean-U water closet

by Villeroy & Boch is a high-

The F-Clair collection by Queo uses the concept of Colour Therapy, emitting light along with water flow

with finishes different from the conventional ones. Designer Antonio Christofaro has designed the F-Mosaico range of mixers for Queo, inspired by ancient Mosaic art, in black and gold.

Dornbracht has launched the MEM Refinement collection of faucets in an 18-carat pink gold finish

performance toilet that lives up to high expectations in terms of convenience, quality and efficiency, providing a great display of functions. The adjustable washing functions provide gentle personal cleansing with the unique balloon jet technology, while the air temperature can be regulated

The SensoWash® seat designed by Philippe Starck for Duravit offers an experience of perfect comfort and sanitation

for warm, pleasant drying.

Programmed Ways Water closets are also available in automated varieties by top companies. Nowadays WCs are designed to provide optimum usage of water to avoid wastage.

The W+W range of water closets by Roca is designed by architects Gabriele and Oscar Buratti using this concept. The wash basin is connected to the WC and the unique system filters the wash basin water to reuse it in the toilet. The product’s innovative technology is sustainable and absolutely unique and original.

It is a revolutionary space saving solution to overcome the design challenge of smaller bathrooms.

The SensoWash ® seat when combined with the Rimless toilet technology provides a hygienic cleansing experience. These models have been designed by Philippe Starck for Duravit, to offer an experience of perfect

Dornbracht’s MEM Refinement faucet collection with a pink gold finish

off beat features; the scientifically formulated glaze that’s fired onto the bowl and an ultraviolet light inside the lid.

Showers Showers have come a long way from being simple bathing accessories to making the bathroom feel like a luxury spa. There is a variety of showers that give a unique bathing experience and some even

The W+W range of water closets by Roca is a revolutionary space-saving design to provide optimum usage of water and avoid wastage

comfort and sanitation.

A technology to enhance function as well as aesthetics is the exclusive Actilight clean technology by TOTO. It’s a powerful cleaning system that cleans the toilet on its own and gets rid of both visible and invisible waste particles. It has two

heal body aches by massaging pressure points.

Artize has launched the Rainjoy shower spa, which is a highpoint in luxury showers. Combining the latest in material science, hydroflow design and the best aqua continued on page 8

TOTO’s Actilight clean technology in the Neorest collection of WCs is a powerful cleaning system that gets rid of visible and invisible waste particles

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THE INSIDE TRACK September 2014

continued from page 6 therapy possible, these showers have been inspired by nature’s rejuvenating effect of water.

Mist, fog and fragrance are all wonders of nature that you can find in the confined spaces of your bathroom. A very special feature of Sensory SkyATT by Dornbracht is that the fragrances, produced using high-quality natural essential oils are in sync with the choreographies of the water. The different water and light settings are inspired by weather phenomena.

Another revolutionary product is the LampShower designed by Nendo for Axor. The shower has been given a unique sensuous dimension. The natural blending of light and water in the new Axor LampShower gives the bathroom a cosier feel.

The H2Okinetic™ showers by Delta Faucet appear different and also work in a distinct way. The science behind them creates a unique wave pattern that provides a warmer and more intense coverage for a relaxing

The H2Okinetic™ showers by Delta give the feel of more water without any wastage

The Kristall wash basin by Sternhagen is manufactured using composite quartz

hands. Manually, a flow of water of 50 seconds can also be activated.

The Darling New collection of wash basins by Duravit is the modern version of a classic. The range offers wash basins in circular forms and unique shapes. This collection is the perfect example of an exclusive design at reasonable prices.

Washbasins are now also available in different sizes and in varied shapes and exciting colours. The Cono range

by Gessi is inspired by evocative graphic symbols like cones. Designed

The Ilbagnoalessi One range of wash basins

by Laufen appear to float like a wave on the furniture below

shower experience. It gives the feel of more water without any wastage.

The Renesse collection of showers

by Toto is the ideal solution for those who are trying to blend streamlined designs with timeless elegance. The showers have smooth, almost seamless surfaces with chrome and stainless steel details for added aesthetics. The fittings are designed with modern styling and the metal construction is complete with a durable finish.

Wash Basins Wash basins are probably the first thing that we notice in a bathroom and are used most frequently. This justifies the advanced technology and innovative designing that are being invested to manufacture new age wash basins.

Classic, minimalistic bathrooms require sober wash basins with clean lines. The Neorest collection by Toto blends technology with design efficiently. As you approach, the sensor causes the switch to turn on automatically and when hands are placed beneath the spout, a soft waterfall like flow cascades on the

by Prospero Rasulo, they are available in a variety of colours like white, green, cream, etc.

Similarly the wash basins in the Kartell by Laufen collection are square and made of SaphirKeramik, a highly innovative ceramic material. They have a distinct delicate rim around the edge that prevents any overflow. All the wash basins in the range come with a concealed drain and are available in white, LCC (Laufen Clean Coat) white,

matt white, gloss black and matt grey.

Designers are gaining inspiration from different natural elements like water and stone to come up with newer forms in wash basins. The Ilbagnoalessi One range of wash basins by Laufen appear to float like a wave on the furniture below. The perfectly elliptical basin has been designed by Stefano Giovannoni.

Pure stone is a collection of wash basins, inspired by the organic form of stone, as the name suggests. These

edges for easy upkeep while looking crisp as a freshly cut stone. It is scratch and stain resistant and is available in white and black.

With all these magnificent products in the market, the perfectly indulgent bathroom space is now hardly difficult to design.

Contact www.asia.toto.com www.gessi.com www.laufen.com www.villeroy-boch.com

Pure stone by Villeroy & Boch is a collection of wash basins, inspired by the organic form of stone

furniture mounted wash basins are designed by the renowned designer Oliver Conrad, for Villeroy & Boch.

They are available in a variety of whites, like star white, white alpin and edelweiss.

Wash basins are now available in offbeat materials. The Kristall wash basin by Sternhagen, for example, is manufactured using composite quartz. The Sani-Q technology allows it to sport finely rounded

Sensory SkyATT by Dornbracht produces fragrances using high-quality natural essential oils that are in sync with the choreographies of the water

www.in.vitra.com.tr www.antoniolupi.it www.artize.in www.roca.in www.deltafaucet.com www.newform.it www.dornbracht.com www.hansgrohe.in www.viega.com www.grohe.com/in www.queobathrooms.co.uk www.kludi.com www.sternhagen.com

Axor’s LampShower has a unique, sensuous dimension

Advertorial

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THE INSIDE TRACK September 2014

Lira Presents Spazio With W/M Connection

It Products Simpolo Gets An In-House Lab Today’s manufacturers must develop products quickly and inexpensively to meet the demands of a competitive marketplace. If not properly planned, third-party approvals can inadvertently delay product launch plans and increase overhead costs.

With a well-equipped in-house lab, the development team can make product adjustments without delays.

The key to comprehensive quality control is the use of an in-house laboratory. Having an inhouse, state-of-the-art laboratory is absolutely necessary to manufacture superior products.

In-house laboratory allows for timely, accurate testing that ensures every product, from raw material to finished goods, meets all quality requirements.

With a qualified lab onsite, Simpolo can save weeks or even

months in the product’s launch plans. The company can perform product testing in tandem with product development. There are many benefits to this strategy, including improved economies of scale, quick identification of product flaws, and quicker lead time to market with modified or new products.

With this move, Simpolo is able to stay ahead of others in terms of quality and innovation. Simpolo has started the twin pressed double charged product with great success. Some of their popular products Alaska White in double charged technique and in 800 mm x1200 mm size and Absolute Black in 600 mm x 600 mm size reflect the strength of their research and development department.

Contact www.simpolo.net

Action Tesa Introduces 1.9mm Thin MDF

Action Tesa has recently introduced 1.9mm thin MDF that will be targeting the block board manufacturers to replace the 2.3mm - 5.5mm thickness MDF. The new range of 1.9mm MDF is also suitable for various other applications by replacing card boards/hard board with better quality, finished surface and product strength. The company confirms that Action Tesa 1.9 mm MDF is unmatchable in quality, because they used a special kind of wax to make it water resistance which is missing in other imported products.

This 1.9mm MDF can be used as a top layer of block boards. This will give unique look to the product that will solve two major purposes, one - there is no need to put veneer on the surface of block boards, second it will be enhance the surface finish and quality of block boards. Factories, which are making good quality block boards, can use Tesa 1.9mm thin MDF on 1.8mm wood core veneer to make block board more durable and stable.

Tesa 1.9mm MDF is made from hardwood which is eucalyptus that is well accepted in market. The company can give this product in 50 inch width in uncut form so that block board manufacturers can easily use laminate on its 50 inch width core. The final user can also do the routing and make grooves on the surface of such engineered block board which is not possible in traditional block boards made with core. It is a perfect surface to paste the laminates and the result, zero bubble lamination.

Contact web: www.actiontesa.com

The new Spazio program by Lira is designed to save space under sinks and basins for storage. These virgin grade Polypropylene traps are made with high quality raw materials that make the traps much more acid resistant than conventional brass traps. Also the poor quality of water does not adversely affect them. They are easy to maintain

and are suited well for single bowls, double-bowl and triple-bowl sinks and basins. The traps come with the 50 mm water seal ensuring that the space remains absolutely odour free. Being user-friendly, they are especially suitable for different Indian site conditions.

Contact web: www.lira.com

New Standards In Toilet Hygiene - Directflush With DirectFlush, Villeroy & Boch has set new standards in the realm of toilet hygiene. Instead of the customary rim, rimless DirectFlush toilets channel the water in an intelligent manner which ensures the entire toilet bowl is flushed thoroughly without water splashing out.

This is prevented by a special splash guard at the top of the bowl, as well as by the higher position of the water jets. These completely enamelled rimless toilets are extremely quick and easy to clean. And even without a manual clean, the innovative new generation of DirectFlush

toilets are impressive all round.

The modern flush technology used in these toilets offers an undiminished flush performance using just 3 or 4.5 litres for a complete flush, leaving the bowl with no opportunity to become soiled.

Villeroy & Boch offers DirectFlush technology for toilets in its Omnia Architectura, Subway 2.0 and O.novo collections. The wall-hanging toilet in the Joyce collection also comes fitted with DirectFlush by default.

Contact web: www.villeroy-boch.com

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THE INSIDE TRACK September 2014

Newform’s Morpho Collection

It Products The Authentic Range From Grohe

Grohe, the world leader in luxury bathroom solutions, introduces the Authentic Range to help you build a royal oasis of relaxation and rejuvenation within your home. The range comprising the Grohe Kensington, Bridgeford, Somerset and Grandera collections epitomises the regal elegance that India is associated with.

The Grohe Kensington range shimmers with exuberance and harks back to a bygone era of glamour and indulgence.

The Grohe Bridgeford collection completes a traditionallystyled bath without sacrificing on modern-day performance standards.

Highlighting the enduring appeal of Art Deco design, the Grohe Somerset faucet collection is a bold fusion of tradition and modernism. A hexagonally-faceted

spout and handle gives continuity to the authentic design, while the use of perfectly-balanced proportions and ergonomically shaped levers - which benefit from Grohe SilkMove® technology, bring a classic look to your bathroom interior scheme. Inspired by the intriguing geometric shape developed by Grohe’s inhouse design team, the squircle, the Grohe Grandera collection combines circular and square shapes in an innovative design that is elegant and powerful, timeless and modern, all at once. The unique faucets and showers seem to defy the laws of geometry.

Edges, arcs, lines, squares – all blend fluidly into each other to provide the perfect backdrop for water in all its beauty.

Contact www.grohe.com/in

Caroma’s Free-Standing Bathtub Noir Caroma, the premier bathroom brand of Claytan Australia, has been introducing innovative bathroom fittings that exude high quality and class; these can easily turn any dull bathroom place into something elegant and enviable.

This time, the house of Caroma has come out with a ‘free-standing’ bathtub, Noir 1700, that can be placed anywhere in the bathroom depending upon the requirement and suitability. The choice to place it as per wish and not have it sticking to any wall adds more beauty to the bathroom ambience.

The product comes two toned, in black and white and

has a seamless look. Its organic shape with a subtle high and tapered design gives it a trendy yet tasteful look. The combination of the black exterior and the white inside coating helps Noir to fit well into any bathroom setting. The bathtub has a capacity to hold 255 liters of water and has an optional footlocker fitting.

The new entrant is an addition to its many innovations in the past and is available at Caroma Experience Centre, 390, MG Road, Near Ghittorni Metro Station, New Delhi 110030.

Contact web: www.caroma.com.au

Newform’s Morpho is a breathing design creation by designer Massiliano Della Monaca’s spirit of vision which develops and adapts to modern home spaces, from kitchen to the bathroom in voluptuous forms.

The softness of curved lines and the minimalist rigour of metal of these taps and fittings, give a new aesthetic visual, and a tactile and functional experience.

The objective pursued by Massimaliano Della Monaca is

to create an organised and fluid collection, unconventional, unique of its kind, which endows taps and fittings with a leading role in home furnishing. The impressive zigzag piped design makes this collection unique.

Made with a fine brass body, and a high quality chrome and nickel finish, the price range for Morpho starts from Rs. 71,000 onwards.

Contact web: www.newformindia.com

Duravit Presents The Nahho Flotation Tub

A special forte of the EOOS design group is drawing on archaic models to create new designs. Their latest design is the “Nahho” flotation tub for bathroom manufacturer Duravit. This new product follows the EOOS tradition whereby wellness always involves a special gesture.

Specific requirements have to be met, in order to float in a bathtub. The most important pre - requisite is a totally relaxed, that is, totally stretched out posture to enjoy the feeling of weightlessness. To aid this experience the Nahho floatation tub features a special headrest which has been inspired by the “bushman” neck rest. Those who prefer to have their ears

underwater can simply remove the lower part of the bushman and slide down further into the bathtub.

A specially developed sound module adds to the pleasure. The sound module uses bluetooth to establish a connection with a sound source and the sound is transmitted via structure-borne sound converters. Nahho thus promises optimum enjoyment of sound and music - both above and under water. Those also yearning for the evocative play of sunset light on the water will revel in Nahho’s gentle, indirect lighting.

Everything to do with Nahho exudes peace and calm to enjoy total relaxation.

Contact web: www.duravit.in

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THE INSIDE TRACK September 2014

Hindware Launches Hindware Gallerias In Hyderabad And Kochi

It Products Roca Introduces L20 Faucets Roca has launched its comprehensive collection of L20 faucets for the bathroom.

The innovative technology used ensures that every faucet in the L20 range provides maximum functionality with minimal consumption of energy and water.

Every product in the range is equipped with the new frontal cold water start system for the bidets and basin models, which not only helps save energy but also cuts CO2 emissions. The concealed aerator ensures easy handling and cleaning along

with hassle-free installation and improved seal. Roca has introduced two new faucet versions: The Mezzo Spout and The High-Spout with a built-in mixer basin with three different spout heights. All the singlelever mixer faucets in the L20 collection are equipped with Roca’s SoftTurn Technology which enables the highest level of smoothness, comfort and precision in choosing the desired water flow and temperature levels.

Contact web: www.roca.in

Bathline Sensations Launches The Slimmest Bathtub - Linea Bathline Sensations is a total bathroom solutions concept with luxurious vanities, washbasins, whirlpool bathtubs, jacuzzis, shower heads, etc. that can be found in retro and contemporary designs.

Bathline Sensations has taken bathtubs to a whole new level of importance in the bathroom, with the introduction of Linea.

Slimmest tub ever made with seamless joint, the Linea bathtub will easily become the focal point of your bathroom décor.

Designed and conceived at Acquaviva Studios, Germany,

Linea embodies style, luxury and utility, combining polymers technology with ergonomic excellence in design for ultimate human comfort. The Linea is poised to effect a total paradigm shift in the way standalone tubs are positioned in lifestyle bathroom. The bathtub evokes style and relaxation and is sure to give you an enriching bathing experience. It has already received tremendous response in Europe, Australia, Far East and other design conscious markets.

Contact web: www.bathlineindia.com

Recognised for its fine quality bathrooms product line, Hindware unveiled its 104th and 105th ‘Hindware Galleria’ outlets in the city. Continuing its retail commitments brand Hindware unveiled another ‘Hindware Galleria’ in the city of Angamally, near Kochi. ‘Hindware Galleria’, is an expression of the brands vision to reach the discerning consumers of the region by building a strong retail network across the state.

Matching product design and their modern clean elegant look, the showrooms provide consumers with an opportunity to enjoy the visual aesthetics of each product appreciate their intelligent tech-smart appeal and understand the minutiae details which in turn enable to make a smart choice.

‘Hindware Galleria’ houses a

collection of over 25+ styles of water closets - one piece, wall mounted, coupled and standard water closets, including the star rated eco-range certified by IAPMO, USA which can save upto 50,000 litres of water per year per household. There are over 65+ designs to choose from in wash basins; pedestal, designer, table top, countertop, under counter, semi-recesses, corner and even wall hung. 17 series of faucets, imported tiles, bathtubs, showers, and a junior series, Poncho from ‘Hindware Italian Collection’, ‘Hindware Art’ and ‘Hindware’ are on offer. Brand ‘Amore’, the wellness range of massage baths, multifunction, shower enclosures and shower panels are also retailed at ‘Hindware Galleria’.

Contact www.hindwarehomes.com

Aquatherapy By Grohe

People now look at bathrooms as spaces for relaxation.

Aquatherapy by Grohe works on a basic concept of utilising the power of water to heal the body. The calming effect of water gives the user relief from pain and treats aches.These showers

give you an experience of both, a calming caress and invigorating vitality of aquatherapy. The water flow, pressure and temperature of water can be adjusted to calm the muscles and stimulate stress points in the body.

Contact www.grohe.com/in

THE INSIDE TRACK September 2014

It Products Delta Presents The RibbonInspired Vero Collection Delta’s Vero’s sleek faucet design and minimalist showerhead are just two reasons why it’s a perfect fit. Inspired by the cascading silkiness of a fine ribbon the Vero bath collection lends an eclectic atmosphere to the bath. With a full suite of products, including accessories, Vero makes a fully coordinated bathroom quite effortless.

From the sleek silhouette of the faucet to the minimalist rectangular shower head, Vero’s modern and inspired design adds a finishing touch to your bathroom. Vero’s Watersense certified faucets deliver a high level of water savings without sacrificing performance.

You can choose from an array of options to create a customised shower experience - including monitoring pressure balance or

temperature - putting full control at your fingertips. And with the multi-choice universal valve, Vero allows today’s showers to accept tomorrow’s function or style upgrades with ease. The Vero Bath collection is another way Delta is more than just a faucet.

Contact web: www.deltafaucet.co.in

15

Luxury Brand Queo Introduces The F-Mosaic Series A leading purveyor of bespoke bathrooms from Barwood UK, brand Queo has introduced the F-Mosaic line of faucets.

The collection brings to the bathroom the unique art of mosaic rooted in ancient civilisation going back to the Bronze Age. Designed by reputed product designer Antonio Cristofaro, the collection is available under two series - F-Mosaico and F-Mosaico Oro. Created with hand crafted mosaic from Bisazza, Italy, the series in Black and Gold is presented under F-Mosaico.

The F-Mosaico Oro series highlights muted shades like blue, green and grey mosaic cut to perfection and delicately placed to provide the faucet a non-disruptive, yet distinctly opulent look.

The F-Mosaic line of faucets constitutes a single lever basin mixer, wall mounted bath spout and single lever bath and shower mixer for concealed installation. The price of F- Mosaic from Queo ranges from Rs. 25,000/- onwards.

Contact web: www.queobathrooms.co.uk

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THE INSIDE TRACK September 2014

Bath Special

W

hile designing bathrooms, we all know the importance of draining the shower properly; but it can get difficult making sure that the cubicle is carefully cleared of any excess water. Thus, we need to make use of effective shower drainage devices and floors that work efficiently in our bathrooms.

We give you some of the latest products which silently work in tandem in providing water efficient solutions for everyday needs.

Shower Floors & Drains Kaldewei Scona Kaldewei understands that comfort, aesthetics and individuality are central elements in the design of modern bathrooms. The spatial situation and limited budget are the two problems faced during the process of designing a bathroom.

Scona offers the solution, with a floor-level shower made of Kaldewei steel enamel 3.5mm; its tasteful design adding a modern and timeless look to the bathroom.

They are available in nine sizes for different spatial requirements to design a modern, floor-level shower area in any bathroom. The square radii ensure that the shower surface integrates perfectly into its surroundings for an altogether floorlevel shower experience.

Xetis Kaldewei presents Xetis, a range of enamelled shower surfaces with an integrated wall outlet, which sets a milestone in modern bathroom design. It has been designed keeping in mind the requirement for floor

Innovation Behind The Scene Discover the latest in shower floors,

drains and flushing systems for that perfect bathroom. BY ULKA MANJREKAR AND REHANA PENWALA Scona by Kaldewei

Xetis by Kaldewei

level showers in modern bathrooms.

It has been developed in such a way that no tile grout and outlet disrupts the purist design of the seamless shower surface. Xetis is available in 13 different sizes ranging from 90 x 90cm to 100 x 180cm. It is available in sleek Alpine White and also in exclusive colours of the Coordinated Colours collection to combine harmoniously with wood or stone surfaces. Secure plus guarantees optimum safety in the

Bathroom drain by Viega

shower without compromising on the aesthetic design of the enamelled shower surface. All the components in Xetis are perfectly matched for quick and safe installation. The three system components and the installation set are provided together.

Viega The new bathroom drain by Viega is the first on the market to be completely frameless. It has been engineered with a low installation height of just 5mm which makes it ideal for high-quality bathrooms and spas. There are versatile design options through the unrestricted use of different floor coverings like tiles, natural stone and even glass mosaic. Any material can be used, from 5 to 30mm. The water drains out through the narrow circular slot between the cover and the flooring.

Despite a low width, it has a capacity of around 0.4 - 0.5 litres/second.

Architectura Metalrim by Villeroy & Boch Villeroy & Boch present the Architectura MetalRim, a new ultra-slim acryl shower floor with steel reinforced parameter. It caters particularly to the requirements of installers, planners and international architects. A modular principle is used to structure the products.

The ultra-slim, edgeless shower

floors made of acryl reinforced with galvanised steel at the parameter, guarantee extreme stability. The floors are easy to clean and are capable of taking up to 1000 kg load.

The new Architectura MetalRim shower floors are formed from 4mm solid-coloured sanitary acrylic.

Flushing Systems Tornado by TOTO The Tornado flush by TOTO reimagines the way a toilet flushes.

Rimless by Duravit

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powerfully so that the entire interior surface is fully rinsed during the flushing process. All rimless water closets are available with the optional WonderGliss coating, which makes it easier to clean the bowl.

Architectura Metalrim by Villeroy & Boch

Instead of letting water pour down from the rim as in a traditional flush, the Tornado Flush projects three powerful jets of water from inside the bowl. This motion creates a whirlpool effect that cleans the entire surface. As well as cleaning far more thoroughly than any other flush system, it is

Tornado by TOTO

quiet and water-efficient. Tornado Flush toilets have a rimless design, so there is no place for dirt and germs to hide, making for a more attractive, more hygienic toilet.

Rimless by Duravit After presenting the Rimless toilets at the ISH 2013, Duravit is now

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extending their range of Rimless toilets to the Happy D.2 and Darling New design series. The open design of the flushing rim ensures an innovative and powerful flow of water with outstanding flushing results. It uses small volumes of water, but delivers outstanding cleanliness.

The water enters the bowl evenly and

Omega by Geberit The Geberit Omega concealed cistern is designed to be compatible to ever y pre-wall. It can be connected to the water supply from either the rear or the sides.

Designed keeping in mind spaces with limited construction height, it gives high performance at a height of even 82cm or 98cm. A water saving dual flush conserves valuable resources and helps the cistern achieve maximum efficiency. Unpleasant odours are extracted directly from the WC ceramic appliance through the flush pipe and neutralised in an environmentally friendly manner by an active carbon filter.

Contact www.geberit.in www.duravit.in asia.toto.com www.villeroy-boch.com www.kaldewei.in www.viega.in

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THE INSIDE TRACK September 2014

Bath Special

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athroom interiors have come a long way from being a small, neglected part of the house to a space to rejuvenate and relax. By designing the interiors of a bathroom, you can create the ultimate refuge where you can indulge yourself with delicioussmelling hot baths. And, with the right furniture and accessories, you can create the right character of a bathroom.

Decorating Your Bathroom Bathroom furniture and accessories these days are fully integrated, customised solutions that tend to all the little essentials. BY ULKA MANJREKAR AND REHANA PENWALA

makes it easy to transform the space using this single versatile piece.

Kartell by Laufen also presents a practical trolley tray, Tray Me, which is always useful in the bathroom to store toiletries. It is designed with coloured transparent plastic trays that are set in a circular chromeplated or metal coated frame. It gives the bathroom a contemporary look plus function. It is available in crystal orange and fume shelves with gold or chromed frame structures.

Vero by designer Kurt Merki Jr. for Duravit

We bring you some of the trendiest bathroom furniture and accessories to create your own special rejuvenation haven.

Duravit Duravit’s stylish range of mirrors and cabinets adapt to any kind of bathroom and illuminates it to perfection. With practical features like additional storage, integrated light functions, mirrors on the inside of the doors, night light programs as well as integrated sockets and touch LED switches, they are available in various sizes and furniture finishes.

Opposites are known to attract and this creates in us, a need for harmony as a natural instinct. The new Vero collection of bathroom furniture by Duravit, is a response to this dichotomy. With Vero by designer Kurt Merki Jr., Duravit is expanding its Vero range of ceramics that has achieved twelve years of success. As a complete bathroom programme, the Vero series is characterised by recurring material thicknesses and dimensions that define the cubic look. The furniture console sports a shiny chrome frame which also acts as a towel holder; there is optional LED ambient

lighting below the console while the versatile possibilities for combining the vanity units adapts to individual bathroom needs.

Duravit has also introduced sound quality into the bathroom that is specially tailored to the acoustic situation in there. After connecting a Bluetooth-compatible device to the Duravit sound system once, music can be streamed wirelessly hereafter.

Up to eight different users can be registered in the system, so every member of the family can enjoy his or her own individual music. A waterproof and moisture resistant acoustic textile protects the system from water. The sound system can be integrated in all mirror cabinets with LED technology from the Happy D.2, X-Large and Delos series.

Kartell By Laufen Kartell By Laufen’s All Saints Mirror is a round mirror surrounded by a pleated frame, which creates a suffused interplay of refractions when lit giving the bathroom an instant ambience. Available in transparent, gold or silver chromes, this product is a design object that is versatile and can transform the bathroom into a contemporary or

All Saints Mirror by Kartell by Laufen

even an eccentric, unconventional or traditional design.

The Rifly Lamp on the other hand, is a cylindrical lamp characterised by an external surface with a pleated effect, and is embellished by light reflectors. Available in two versions, pendant and appliqué, this lamp is designed to amaze and excite with interplays of colour and refractions.

The available range from transparent to gold and even silver chroming,

The towel shelf by Laufen

Laufen Laufen presents a collection of functional accessories designed especially for the bathroom, including cabinets, mirrors and other bathroom furniture. The towel shelf has been designed for the convenience of having toiletries and a towel at hand. It has been made using the revolutionary SaphirKeramik ceramic introduced

by Laufen. It is a functional product that only adds to the aesthetic value of the bathroom.

Nest by Vitra Nest is a distinguished range of bathroom products aimed at fulfilling various needs of different members in family homes. Nest cabinets designed by Pentagon, work equally well for both spacious and compact

meTime_spa by Keuco

THE INSIDE TRACK September 2014

energy saving, maintenance-free and long lasting.

The More to See 14 mirrors by Villeroy & Boch

bathroom spaces. They come with sensor-operated LED lighting which makes it easy to see in the dark.

Along with appealing aesthetics, Nest promises you modular pieces that are appropriate for every kind of bathroom. Single door cabinets are available for smaller spaces, while bigger families that need more storage space can opt for the double door cabinet.

Villeroy & Boch Villeroy & Boch offers a range of bathroom design options, one of them being the newly launched Subway furniture range with 16 new vanity units equipped with two pull-out compartments, one of which is twice the height of the other. The lower drawer thus offers enough space to stand lotion bottles upright while the top drawer can be used to store smaller items. A particular highlight of all the vanity units is the optional lighting for the drawer interiors which turns on automatically when the drawer is opened. Feet are also optionally available for all the new vanity units. The design of the vanity units is visually appealing. The harmonious impression of the design is emphasised by the integrated handles, which are available in both, a glossy chrome shade and also matt silver.

The Subway furniture collection also has products for bathroom storage which includes the sideboard Joyce. It can be used to keep toiletries handy.

The cabinet provided below can be used to store essentials. The blue colour provided in the Joyce collection, creates a maritime atmosphere and brings freshness to the bathroom.

Grey, on the other hand, is a complete all-rounder. Grey tones are classic and look elegant when paired with white sanitary ceramics.

My View 14 mirror cabinets fit harmoniously into every bathroom due to them being available in five sizes from 60cm to 130cm. Both sides of the cabinet doors, aluminium cabinet body and the edges of doors are mirrored for an ideal refreshing experience. With modern LED lighting being integrated into the doors, it illuminates the interiors of the cabinets and the washbasins below. They are also equipped with height-adjustable shelves, a magnetic strip, a magnifying mirror and a tray.

The More to See 14 mirrors bring a pleasant lighting atmosphere to the bathroom and allow users to select their personal lighting preferences. The colour of the LED light can be adjusted as desired - from warm white to cool white and back again, whereas the three brightness levels for each colour allow dimming as well. The LED lamps are

Expo by Graff

Expo by Graff Graff brings the Expo range, a collection of bathroom accessories that give your bathroom the much needed edge. The hanging shelves are extremely spacious and complete the furnishing’s balance with the visible trays which are characterised by an especially original design. The round mirror’s composition is made from solid wood and contains a hook on the upper side for implementing LED illumination. The bottom side contains a touch light switch.

Canaletto walnut solid wood or matte white varnished ash solid wood with visible grain is used to manufacture the Expo collection.

Goccia by Gessi Goccia is a collection of furnishing objects that features an innovative design inspired by the fluid and natural shapes of water. It includes a freestanding soap dispenser, soap holder, tumbler holder made from a homemade process of porcelain Greis and is available in white and black versions.

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meTime_spa by Keuco From the brand of Keuco comes the meTime_spa collection which includes shower and bathtub shelves with thermostat battery and glass panels along with showerheads. Available in different sizes, meTime_spa integrates the control elements and generous shelf space in a uniquely stylish way.

In the upright model three aluminium shelves offer a generous amount of space for your favourite shower accessories. And for those who prefer it more slender and compact, the perfect solution can be found in the small landscape model.

Ideally suited as bathtub thermostat, it comes with the control elements on the right or the left. The panel made of precisely ground, highquality safety glass is available in seven different colours. Moreover, the glass’s special coating causes the water to simply bead off.

Contact: www.duravit.in www.keuco.com www.gessi.com www.villeroy-boch.com www.graff-faucets.com www.laufen.com www.kartellbylaufen.com www.in.vitra.com.tr

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THE INSIDE TRACK September 2014

Bath Special

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or those looking to let their bodies and minds relax, there’s no need to go to an expensive spa hotel or other public spa and health club facilities. There are many ways to relax after a stressful day in the comfort of your own bathroom, whether it is large or small, with a sauna, or a whirlpool system for the bathtub, or a shower solution which turns a standard cleansing shower into a pampering Delta’s H2OkineticTM technology

Create Your Rejuvenating Spa With various companies and modern technology at your beck and call, it is fairly easy to create a sanctuary of wellness right at your home. BY ULKA MANJREKAR a shower should not only provide sufficient grip to enable you to stand safely; it should also be easy to clean, and harmonise eloquently with the rest of your bathroom.

H2OkineticTM by Delta Delta’s H 2 Okinetic ™ showers look different because they are different. The science behind the H2Okinetic Technology creates a shower experience like no other - it sculpts water into a unique wave pattern, giving you the feeling of more water without using more water. Water droplets move in a unique wave pattern that provides a warmer, intenser and more drenching coverage for a totally relaxing shower experience.

Palm® Shower from Delta

Rainshower by Grohe Inject a bit of colour to a boring bathroom with the new Rainshower Flower range of showers by Grohe.

Available in six colours, the range has been inspired by summer flowers and can be co-ordinated with the tiles

Palm® Shower by Delta Choice, control and durability are in the palm of your hand with the innovative Palm ® Shower from Delta. It offers simple, one-handed operation and slides easily into the palm of your hand with a nonslip, rubberised grip to hug your hand securely. There are four spray options including the popular pause feature that can be conveniently controlled with just one hand. It features Touch-clean spray holes in a stretchable stainless steel hose in chrome or brilliance stainless.

experience for all the senses.

We bring you some of the latest in bath and wellness to help you choose the best way to rejuvenate.

Showers Showers are genuine all-rounders.

Every morning, they saturate you with freshness for the new day, and in the evenings they wash away the stress and chaos, helping you relax and simply feel good. Bearing in mind how often showers are used and how much they contribute to people’s well-being, great attention should be paid to quality and design when selecting individual shower components such as enclosures or trays. To make you feel truly good,

by Grohe works on a basic concept of utilising the power of water to heal the body. The calming effect of water gives the user relief from pain and treats aches. These showers give you an experience of both, a calming caress and invigorating vitality of aqua therapy. The water flow, pressure and temperature of water can be adjusted to calm the muscles and stimulate stress points in the body.

Roca’s Puzzle

Aquatherapy by Grohe People now look at bathrooms as spaces for relaxation. Aquatherapy

Dornbracht’s Sampling Water Module

for a lively, interesting bathroom space. The Grohe Dreamspray technology distributes water evenly to all shower nozzles and produces a wonderfully soft spray to pamper the skin with myriads of tiny rain droplets. It will give you the perfect bathing experience to energise you in the mornings and de-stress you in the evenings.

Rainshower Flower range by Grohe

Jaquar’s self-cleaning shower

Puzzle by Roca The Puzzle range is the ingenious one-stop answer for integrated and compact shower spaces. The user can customise their shower

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space to satisfy every need. A range of eight elements are available to choose from, which can be installed in various different positions and combinations. The illusion of a puzzle adds to the aesthetics making your bathroom space look totally unique. Giving you the benefits of hydromassage with panache and simplicity, the Puzzle collection ensures you have a wonderful showering experience.

Jaquar Jaquar presents the first self-cleaning shower. Now enjoy an even spray of water throughout your bath and absolutely no deposits in shower nozzles and no more growth of germs.

Jaquar gives you the revolutionary, self-cleaning shower that solves the problem of unsatisfying water spray and unhealthy germs on the shower head forever. Rediscover the joys of a completely clean and refreshing bath.

Sampling Water Module

by Dornbracht Dornbracht presents a range of water modules or showers that are customised to suit various needs of different people. The functions,

Coppia Massage tub from Amore

Tubs & Whirlpools For anyone who values comfort and aesthetics in the bathroom a bathtub forms the ultimate highlight especially when designed as a true eye-catcher. Many bathtubs can

immersed in a tranquil environment.

It has 8 hydro massage jets, 16 air jets, 12 back massage jets, 2 HP whirlpools and an online heater for comfort. Its safety and hygiene features include electrical leakage protector, double pole cut-off, auto disinfection, water level sensor and anti odour drainage.

be fitted with LED lighting or whirlpool functionalities to create a private oasis of wellbeing in your own home.

Sundeck by Duravit A pool and a sundeck at the same time, the Duravit’s Sundeck guarantees all round relaxation.

It is designed by the Australian designer trio EOOS, to be used in the bathroom or terrace. It comes with a replaceable filter that ensures the water remains clean for up to three months. A shelf of about 30cm width is provided, which also conceals the integrated technology. The pool features slim, elegant panelling and is covered by a leather-upholstered cover. It also comes with advanced water temperature control technology.

Coppia by Amore The Coppia Massage tub from brand Amore is a range of wellness products from HSIL. The product is equipped with features to soak yourself and be

Cayono by Kaldewei With a modern design and hygienic surface, the Cayono bath is set to create a new standard in the bathroom. Available in five different

DuPontTM Corian®

finishes and designs from different series can be combined with one another and used in several different styles. Specific products are precisiontuned to respond to diverse bathroom rituals and activities. In the shower, a special faucet has been developed

by Sebastian Kneipp, based on a hydrotherapy approach, to treat calf and thigh problems.

Sundeck by Duravit

Vitra’s Memoria

Kaldewei’s Cayono

sizes, Kaldewei’s spacious bath is suitable for small as well as spacious family bathrooms. To ensure a safe showering experience, the pore-free, hygienic surface is made of 3.5mm Kaldewei steel enamel and can be optionally provided with an anti-slip enamel finish. The foot-end rim of the bath is wide enough for placing bath utensils and installation of fittings.

Memoria by Vitra Simplicity and functionality characterise the Memoria series by Christophe Pillet for Vitra. The ergonomic bathtub made from cast mineral has a distinct look featuring sharp lines. It’s perfect for those who prefer simplicity and bold lines in the bathroom. The bathtub brings a feeling of warmth to the bathroom with wooden panels that match the furniture of the series.

DuPontTM Corian® The bathtubs by Corian, are created with DuPont ™ Corian ® solid surface which integrates seamlessly, achieving a signature flowing look.

They are easy to maintain and give a classic look to contemporary bathrooms. They are also nonporous and bacteria resistant.

They provide bathrooms with pleasant aesthetics and also high performance functionality.

Contact www.deltafaucet.co.in www.grohe.com/in www.roca.in www.jaquar.com www.dornbracht.com www.hindwarehomes.com www.duravit.in www.kaldewei.com www.in.vitra.com.tr www.dupont.co.in

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THE INSIDE TRACK September 2014

Bath Special

B

athroom design is an integral par t of functional and comfortable homes. Stylish (and useful) bathroom fixtures are an important element of modern bathroom design and reflect people’s lifestyle and preferences.

Traditional bathrooms are often associated with ceramics, but today there are other modern bathroom

A Bathroom With A Difference Transforming bath spaces is easy with the availability of various new innovations, materials and products. BY ULKA MANJREKAR

marble or precious onyx for bathroom design or decorating a stone bathtub or sink can bring modern ideas into bathroom design.

Stone as a material can also be explored for bathtub design. Finely polished contemporary bathtubs and bathroom showers made of stone feel smooth and pleasant. Artificial stone bathtubs are lighter than tubs made of cast iron and natural stone.

Like popular inexpensive acrylic bathtubs, faux stone bathtubs can be made in various shapes, as the customer desires.

Omvivo Le Cob Bathtub is like an infinity pool which is apt for relaxing

solutions made of a variety of materials. New bathroom design ideas include various materials like stainless steel, inexpensive acrylic and glass, stone and even concrete.

We bring you a variety of materials and trendy out of the box products which can enliven your bath space.

Spectacular Bathtubs We have for you a collection of transparent, concrete, wood and stone bathtubs that represent variety at its best. These bathtubs with their defined look are sure to serve as the jewel of your bathroom.

The Omvivo Le Cob Bathtub is like an infinity pool, except, instead of overflowing all around the tub, all the excess water pours out of

the rear of the tub. Underneath the overflow area is a field of pebbles; it is pretty wonderful hearing the stream of tub water falling down on the bed of stones. However, the tub itself holds very little water, making it more apt for relaxing than actually getting clean.

Concrete baths are a relatively

The Pleasance Plus bath, by Cabuchon® Bathforms, is handmade and custom-built using Ficore®, a solid composite material

new concept. They are made in fibre cement that can be coloured and moulded into unusual shapes.

Concrete tubs are known to have an extremely smooth and gentle surface and a great ability to keep water hot - both of which are great benefits for a bathtub.

The Pleasance Plus bath, by Cabuchon® Bathforms, is handmade and custom-built using Ficore®, a solid composite material created and trademarked by Cabuchon’s parent company Design & Form Ltd. It permits greater sharpness of design detail and offers a number of other advantages over more conventional alternatives. The bath’s characteristic squared rim edges could not be achieved using other commercially available materials.

Ficore is stronger and more rigid than any non-metal or stone bath but, unlike both, it is neither heavy nor liable to chipping. It carries a 25 year guarantee and exhibits superior heat insulation and energy saving properties. Tests have shown that it keeps water hot over six times longer than acrylic and over twelve times longer than vitreous enamelled metal, keeping the user feeling comfortable and obviates the need for frequent refilling.

Stone and wood that keep the heat well, are popular eco-friendly materials for contemporary bathroom and interior decor. Choosing granite,

Versatile Bathroom Sinks Italian company Glass Design presented new modern bathroom sinks and accessories, made of

Finely polished contemporary bathtubs and bathroom showers made of stone feel smooth and pleasant

glass, stainless steel and other metal alloys, including luxurious silver and gold plated stainless steel sinks. The company manufactures contemporary glass bathroom vanities, stainless steel sinks, contemporar y mirrors and accessories, made of new materials for a stylishly modern bathroom design.

After five years of intense research and development, Laufen debuted Saphirkeramik - a ceramic material filed for patent that has since revolutionised the bathroom landscape. Noted characteristics of SaphirKeramik are its strength

THE INSIDE TRACK September 2014

Rectilinear and a mixture of circular and rectangular wash basins by Laufen are created in SaphirKeramik - a revolutionary material

and malleability, which permit the realisation of wafer-thin ceramic walls that measure a thickness of 3-4mm, and radii of 1-2mm, offering sturdy but minimal profiles, resulting in more environmentallyfriendly, lightweight and spacesaving pieces.

This is made possible by corundum, a transparent mineral found in sapphires which is in its composition, and has proven to have a flexural resistance that is comparable to that of steel. The initial wash basin prototypes one being rectilinear, the other being a mixture of circular and rectangular, and trays were presented by Laufen on the occasion of the 2014 Salone Del Mobile. Together, over the course of the coming year, they will

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Carbon Fibre Vessel Series Following the success of their ‘vessel hammock bathtub‘, splinter works has expanded its collection of washtubs with a freestanding vessel bathtub and a similarly sculptured, yet smaller scaled sink. Both appear to attract your attention through their gentle sloping forms and the rich colour that they emulate. As you get closer the products’ lure increases due to the tactile feel that the woven and lacquered carbon fibre material boast.

The hammock bathtub’s playful yet optimal form has led to the freestanding shape of the latest vessel which enables one to position it anywhere, in any room of the house. This is all a result of splinter works employing technology - a giant autoclave - primarily used in the manufacturing of Formula 1

continue to develop these concepts into a comprehensive range of bathroom ceramic products at the ISH Frankfurt sanitary ware fair in 2015.

Distinctiveness Galore!

Worldwide, designers are creating marvellous solutions to take the level of bathroom design to another high.

We give you a slice of the new and unique among them.

Foam Spa Lixil along with Kenya Hara, a Japanese designer designed new possibilities of the living environment with its unique technology which is able to control water and air. By blurring the distinction between dry and wet areas, the foam of

Foam Spa by Lixil and Kenya Hara creates a foam that is generated by mixing air with hot water through a generating unit

The hammock bathtub’s playful yet optimal form has led to the freestanding shape of the latest vessel which enables one to position it anywhere

Kenya Hara’s design is generated by mixing air with hot water through a generating unit. The lather serves as a lid to keep the hot water from cooling off while at the same time avoiding the steam to pass through and helps you experience the warm velvety and fine bath.

‘Tile Sashi’ Bathroom Collection Milan-based designer Rui Pereira in collaboration with Ryosuke Fukusada has created a collection of bathroom furniture ’tile sashi’ which means ‘slice’ in Japanese. The project was based on the act of slicing through a raw material in order to build something new. By cutting the tiles into thin strips, the flat material was able to be produced as a threedimensional configuration, making it part of the furniture’s surface.

Wanting to achieve a softer appearance, a pastel colour has been applied in the junctions with other natural materials such as red clay and cork also mixed in. The series was presented during Milan Design Week 2014 in a collective exhibition ‘another perspective 2- another detail’ supported by Cotto Ceramics.

cars, with precise care to realise their bathroom products. This highlights the attention to detail needed to fabricate the designs, particularly the smaller, more intimate scheme. As the carbon fibre material is lightweight (just 14 kilos when weighed empty) yet incredibly strong it offers comfort and security to the user when trying to relax in challenging shapes such as the bathtub.

The Tile Sashi collection was based on the act of slicing through a raw material

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THE INSIDE TRACK September 2014

Interview

O

ver the last 25 years, the Kajaria brand has become synonymous with innovation and customer satisfaction. Having evolved into a household name for tiling solutions it continues to delight consumers with dynamic offerings. Kajaria launched its in-house brand in sanitary ware - Kerovit - in 2013, showcasing an exhaustive range of bath solutions

Kerovit - Off To A Promising Start With Kerovit’s blend of unmatched functional innovations and state-of-theart designs, it is revved up to discover an unexploited market. BY ULKA MANJREKAR customers’ sanitary ware needs.

The Kerovit product mix will comprise of single piece WC pans, wall hung WC pans, countertop basins, under-counter basins, full and half pedestals, EWCs, urinals and Orissa pans - making it a blend of manufactured and factored products. We also plan to introduce faucets to our kitty in the following months.

Where is the company’s plant located?

What was the investment for setting it up and how does it compare in technology/materials used in other international brands?

Kerovit showcased an exhaustive range of bath solutions in 2013, which is now gradually evolving into a 360° bathroom solutions provider

which is now gradually evolving into a 360° bathroom solutions provider.

Kerovit’s product portfolio is designed to cater to the aspirations of the discerning buyer by providing them with stylish, classic, innovative yet economical bath solutions and is synonymous with simple elegant aesthetics, enduring style and subtle luxury that knows its value.

In an exclusive interview with The Inside Track, Mr. Dhirendra Joshi, General Manager, Kerovit Sanitary ware Pvt. Ltd. talked about the brand Kerovit and what it will bring to the table.

What need do Kerovit products fill in the market, and in what product categories does Kerovit plan to operate in India?

Any company looking to introduce a new brand into the market has to take into account that the Indian consumer is extremely self-aware and knowledgeable. As a consumer group, we are probably one of the most discerning when it comes to making a purchase decision. We scrutinise, analyse and compare possibly every feature, benefit and price point before making a final choice. We demand top quality and aesthetics as well as a competitive deal - this is where Kerovit comes in.

Kerovit products appeal to the cultured Indian consumers’ design sensibilities - which tend to be inspired by European design innovators like Italy and Spain. We cater to the segment that aspires to follow international trends but at the same time does not want to burn a hole in its pocket. Being an Indian brand with the backing of one of the most trusted names in the building materials industry (Kajaria), Kerovit products value and respect the Indian psyche’s sensitivity to value for money. That is what will make it the ultimate choice for our

It is only after consolidating its position in the market that ceramic tiles major Kajaria has now diversified into sanitary ware and is poised to enter the faucet segment. The company has already set up a sanitary ware manufacturing plant at Morbi, Gujarat with an annual production capacity of 7 lakh pieces. These products are being sold under the brand name ‘Kerovit’. The brand was launched during AceTech last year; however the commercial production began in April this year with an investment of Rs.50 crores.

Kajaria’s faucet plant at Gailpur in Rajasthan will have an initial capacity of 15 lakh pieces per annum, while the commercial production is slated

to commence by February 2015. For a better collaboration among these entities, a new holding company named Kajaria Bathware has been created under Kajaria Ceramics. The two segments - sanitary ware and faucets - will be managed by the new holding company.

Kajaria carries a long legacy of trust; therefore any product from the house of Kajaria, including the entire range of Kerovit bathroom solutions, bears the parent company’s hallmark of quality and sustainability. Kajaria Ceramics has received the ISO 9001 for quality management, ISO 14001 for environment management, OHSAS 18001 for safety and health management, SA-8000 for commitment to society, ISO 22000 for Food Safety Management System and ISO 50001 for Energy

THE INSIDE TRACK September 2014

of a brand fit for Kerovit.

Could you highlight the features, design and innovations that Kerovit products will embody and what will eventually set them apart?

Management across its various production facilities.

These certifications speak volumes about our relentless focus on environmentally-conscious practices and our sustainability credentials.

Kajaria’s membership to the Indian Green Building Council also reassures consumers and stakeholders that each product is consistently created through an eco -friendly process.

What has been the response to the launch, and how do you plan to scale the brand?

Our products are designed to cater to the savvy Indian consumer who is well versed with international design trends but is also looking for the best value; hence we have positioned Kerovit as a brand that offers ‘affordable luxury’. When we say affordable luxury we mean the best of quality, design and functionality as well as value for money. We encourage our customers to compare us to the other brands available in the market at the same price points, because with Kerovit we have strived to create an indigenous product that ticks all the boxes when it comes to global standards.

Price is still an important factor but we do not consider it a constraint for our target audience and by no means does it supersede the quality

or functionality aspect. Keeping this in mind, we have moulded the price aspect into secondary consideration for an added benefit.

Another factor that has helped us position Kerovit into a name that suggests style, class and value is the appointment of Nargis Fakhri as the brand ambassador. Since Kerovit is synonymous with a blend of simply elegant aesthetics, enduring style and subtle luxury, Nargis Fakhri, who portrays a promising new hallmark of sophistication and a seamless blend of indigenous as well as international appeal, resonates perfection in terms

Kerovit’s product portfolio is designed to cater to the aspirations of the discerning buyer by providing them with stylish, classic, innovative yet economical bath solutions

Kerovit WCs are a perfect blend of technology, innovation and style.

Some of the superlative features of these WCs include swirl flushes, soft close, quick release and easy-clean lids.

Aside from these USPs, the WCs are stain-resistant, bacteria-resistant and hygiene-friendly, available with rimless basins, water-flow control, concealed cisterns and push-to-flow features, amongst others. One can opt for wallhung or one-piece WCs depending on taste, preferences and space availability.

Along with the 10-year warranty, the products are crafted to be a veritable asset for any bathroom.

How does Kerovit plan to compete with other Indian and international players in this crowded market?

Based on our experience with Vitra which is an international sanitary ware brand, we conducted a market research and found the existence of untapped demand. It was then

Kendra by Kerovit

that we thought of venturing into manufacturing and production by setting up our Morbi plant.

The decision to choose Morbi was essentially driven by availability of raw materials and labour.

Though there has been significant modernisation on factory floors, sanitary ware plants remain largely labour intensive.

We have the added advantage of collaborating with a local partner who understands the sentiments of the workers. With Vitra, we are only targeting the premium segment while Kerovit has been introduced to serve the mid-segment, so it is more of a backward integration for both brands to complement each other. Eventually, Kerovit will be

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competing with other major players but we believe that competition is low and there is scope for everybody to grow. The market is largely untapped and is now opening up.

What will be your marketing and distribution strategy? How will you create a brand connect with the design community and trade?

For our brand we believe that retail is the best way to reach out to the market - in fact Kajaria’s extensive distributor network is the reason why we have been able to take this venture head on. However, selling through retail and having exclusive retail outlets is a costly affair so we created hubs - in the form of distributors. We have already appointed 23 distributors and 10 more are expected to come on board. In addition, we are also in the process of appointing dealers and attaching them to these distributors, termed as a distributor-dealer policy. It helps us further our reach more effectively and quickly. Distributors are kept in a close circle - like first-hand business partners and we maintain daily contact with them. They will

Kim by Kerovit

help us build and leverage the brand to the end consumer.

In terms of revenue where do you see the brand at the end of one year and five years of operation respectively?

We are quite upbeat about our sanitary ware and faucets venture.

In the first year, we are targeting revenue of around Rs. 45 crores and we expect a quantum jump next year onwards. The market response had been largely positive so we have commenced a plan of expansion.

It’s early to depict our position five years from now, but the future looks promising.

Contact web: www.kerovit.com

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THE INSIDE TRACK September 2014

Interview

V

illeroy & Boch is deeply rooted in European culture and has managed to preserve its identity, while moving ahead with the times.

Tradition, quality and authenticity are classic Villeroy & Boch attributes which give consumers support and guidance. Innovative power, style and

A New Approach For Villeroy & Boch

With the introduction of new strategies and plans, Villeroy & Boch is all set to deepen its position in the Indian market. BY ULKA MANJREKAR the customers by offering complete bathroom solutions.

You have recently taken charge of Villeroy & Boch. What are some of the changes and new strategies you plan to implement?

Mr. Amit Gadkari Country Manager & General Manager - Bath & Wellness Division & Tableware Division for greater India

design are the values which inspire people and give them the freedom to design their homes according to their own individual taste.

We at The Inside Track met the new man in charge at Villeroy & Boch, Mr. Amit Gadkari - Country Manager & General Manager - Bath & Wellness Division & Tableware Division for greater India for a candid interview and to discuss the upcoming plans and strategies of the company.

Please tell us about the bath and sanitary ware industry in India.

The Indian market is constantly growing and is offering us great opportunities especially in the project business area. The bath and sanitary industries are primarily segmented into two markets - the unorganised, which normally consists of local players and the organised market which consists of international players. There is a shift and growth in both markets; companies operating in the unorganised market are getting focused and organised and are growing at 30% YTY. While the organised market is growing at 20% YTY, adapting to local customer needs and demands and offering products at various price points.

While most companies in both sectors are targeting volume based strategy, Villeroy & Boch is contributing to the premium segment offering premium and innovative products that give additional value to

A couple of new approaches to business are on the cards. Villeroy & Boch has a unique advantage of offering products across sanitary ware and tableware which no other player in the market has. We also have a third division which is the hotel and restaurants division with its specialised range of tableware products. This is 100% project driven.

Thus our approach now is more integrated for both projects and retail sales. We are presenting V&B as a complete home solutions brand.

In addition we are also generating consumer pull by working closely with architects, interior designers and other influencers.

What is the market positioning of V&B and what is its USP? The Villeroy & Boch vision and positioning is to be a preferred brand in the premium segment of the bath and wellness industry.

Our USP is our European culture and we therefore offer confident, sustainable and inspiring products combined with modern innovations and techniques. The combination of innovation and tradition is at the heart of Villeroy & Boch’s brand strategy and has been key for the company’s more than 265 years of continued success. We offer a piece of European innovation, design and industrial history. Also our innovative products e.g. Quaryl, CeramicPlus and DirectFlush are important contributors towards our success.

How do you differentiate your products from your competitors?

What differentiates us most from our

Villeroy & Boch is contributing to the premium segment offering premium and innovative products that give additional value to the customers by offering complete bathroom solutions

competitors is the equal significance of tradition and innovation without tradition, experience and fundamental knowledge there can be no innovation and without innovation the tradition cannot be continued!

Villeroy & Boch is represented by its products in 125 countries. In view of fundamental changes to the global market and consumer structure, the corporate strategy at the start of the 21st century is focused on increasing Group internationalisation and globalisation.

Once again it is the brand which is at the centre of this process and which - as an authentic piece of European culture and innovative strength - is fascinating consumers in the major growth markets of Asia and America, offering complete bathroom solutions and winning reputed international awards every year.

What is your bestselling product in the bath and sanitary ware category?

In India we have our breakthrough

THE INSIDE TRACK September 2014

product called Purestone, which is a super success in high end retail, and in institutional sales Subway and Subway 2.0 are doing wonders.

I can only tell you that worldwide our most successful products are DirectFlush and Subway 2.0.

We announce new products every year in February at the Ambiente, Frankfurt which is a trade show for homeware brands. The products are then available globally. In India, our bestsellers are in line with our position which is that of a premium lifestyle homeware brand. Hence in each category, be it porcelain, stemware or cutlery, our best sellers are the premium collections.

What is your most innovative product in the bath and sanitary ware category?

Currently our most innovative product is the rimless DirectFlush WC. The conventional flushing rim is replaced with an intelligent water flow that rinses the entire interior of the bowl, without oversplashing. Conventional WCs have a narrow flushing rim, the interior of which is most difficult both to view and to access. Instead of this flushing rim, DirectFlush WCs are equipped with a small splash guard, allowing the WC bowl to be easily and hygienically cleaned.

And even without manual cleaning, t h e WC s o f t h e i n n ov a t i v e DirectFlush generation are exceedingly hygienic.

With a water consumption of only 3 or 4.5 litres, the innovative

How do Villeroy & Boch tableware products stand out in comparison to the competition?

and comfort: easy to clean products e.g. rimless WC DirectFlush and materials e.g. Quaryl and CeramicPlus and Shower-WCs e.g.

ViClean-L. Spacious shower areas and rain showerheads make showering a wellness experience. We have shower bases for various different installation situations e.g.

Architectura MetalRim. Naturalness in the bathroom is another trend: wood fronts in the furniture, harmonious shapes and colours, e.g. My Nature. Lighting concepts away from the ceiling light, to integrated lighting in furniture, mirrors and products such as shower toilets, fuel-efficient LED lighting, dimming, e.g. More to See 14 and My View 14.

What do you expect from the future?

flushing technology maintains high flushing efficiency and ensures the rinsing of the entire bowl, so soiling can be avoided from the outset. As the open rim is completely glazed the WC can be particularly, quickly, easily and thoroughly cleaned.

The WC innovation DirectFlush thus meets stringent hygiene requirements, not only in hospitals or in busy public buildings, but also in private homes.

India is an emerging market and due to its huge size and social structure it is a challenge, no doubt, but we are well set up in the country and we do believe in our plans and in achieving our goals very strongly. We aim to

be the first choice when it comes to premium, luxury bathrooms and the sanitary ware segment. Also we are constantly looking for extending our innovation portfolio. Therefore more of our collections will be equipped with the DirectFlush technology in the future.

How are the Villeroy & Boch tableware products faring in the market? How often do you introduce new products in this segment? Which are some of your bestsellers?

Since we opened our first tableware shop at Palladium, Mumbai last August, we have added three more shops - UB City, Bangalore, Quest Kolkata and Jubillee Hills, Hyderabad. This will be followed

by Emporio Delhi in October. Our tableware products have been very well accepted and appreciated in these markets. The brand awareness has been strong amongst the luxury shoppers in India given that we have a global presence in 112 countries and our customer base are world travellers.

Can you outline some of the features of the latest bathroom and wellness products of Villeroy & Boch?

The recent trends are changing in the Indian market. Customers prefer quality and innovative products, and most companies are investing in research and development to offer the same. Further trends for the bath and wellness are - hygiene

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It is the quality, German make and design of Villeroy & Boch which distinguishes it from the other products in the market

Unlike other brands, Villeroy & Boch is the only brand that offers a complete tableware and homeware solution. Thus we offer porcelain tableware, cutler y, stemware, gifting accessories such as vases, candle stands and more. We also have table linen, cooking products as well as a kid’s range of porcelain and cutlery. Our competitors either have only porcelain or just stemware or just cutlery.

How does Villeroy & Boch plan to capture a larger market share?

What will be your marketing and distribution strategies?

Our plan in India is to open 16 stand alone Villeroy & Boch shops within the next three years. In addition to opening stand alone shops, we are also evaluating opening shop in shops within the retail area of our bath and wellness dealers. This will be a unique concept perhaps the first time in Villeroy & Boch’s history. In India, it could be a reality since the brand is positioned at the premium end of the market in both tableware as well as sanitary ware (bath and wellness). Also the customers are the same.

Can you tell us about your presence in the building ‘projects’ segment?

Which top realtors do you work with and what are some of the popular ranges here?

We are present at almost all luxury projects - be it with the Lodha Group, Sobha developers, Avighna, DLF housing, Runwal developers, Oberoi Reality to name a few.

We have developed a range of sanitary ware products targeted at building projects which are competitively priced yet maintain our premium image. In addition we have been very innovative and have introduced products using a cutting edge technology such as Vi Clean - our rimless flushing WC which is an award winning product.

Contact web: www.villeroy-boch.com

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THE INSIDE TRACK September 2014

Interview

S

ternhagen is a premium brand for sanitary ware and bathroom fittings from Germany committed to supply premium products that enrich your daily bathroom experience. High quality standards, attention to detail and innovative design made in Germany are the core values of the brand.

The Sternhagen range has already earned accolades from the industry

Art Meets Engineering Sternhagen aims to launch premium

products that will offer design innovation and engineering excellence in a bid to redefine the luxury bathroom segment in India. BY ULKA MANJREKAR What attracted you to the Indian market, and what are your plans in the short term?

The Seerose range is inspired by petals of water lily

for its awe inspiring designs and amazing quality and finish during Acetech 2013 in New Delhi. The collection of wash basins will initially have four nature inspired exclusive designs namely, Düne (inspired by sand dunes), Seerose (inspired by petals of water lily), Golden Cut (90° geometric cut design) and Kristall (inspired by natural crystal). The collection provides a subtle, visual reminder of nature, and each design connects people with emotions and memories associated with nature.

In an exclusive interview with The Inside Track, Mr. Chirag Parekh, Chairman Managing Director of Acrysil Limited talked about the launch and the plans ahead for the company.

Can you share a brief account of the genesis of the Sternhagen brand?

Born in 2012, the fast growing Sternhagen brand is designed in Germany and made in India.

Launched in Las Vegas (KBIS 2014) and New Delhi (Acetech 2013), I envisioned Sternhagen as the brand where ‘Art Meets Engineering’ reflects the changing tastes of India and the world. ‘Art Meets Engineering’ is also the brand’s design philosophy and positioning baseline. Sternhagen brings together the best of German design and engineering with world class Indian manufacturing.

Sternhagen’s functionality and aesthetics complete every luxury wellness experience.

The Indian market demands high quality products and innovation in the bathroom and wellness space.

In that, we are targeting the rapidly growing high end market and the well informed as well as discerning buyers in India. Innovation is in the DNA of Sternhagen, starting with our specially developed material created by Germany’s best material R&D team, to our product designers who were inspired by our positioning of ‘Art Meets Engineering’, to create designs based on the principles o f t h e n a t u re m ove m e n t o f ‘Bio-Mimicry’.

Our short term goal is to appoint selected dealers and distributors panIndia to increase our availability.

We are also launching our 2014 ad campaign in carefully chosen publications to increase awareness and our share of voice in the coming festive season.

How do you plan to penetrate the market with Sternhagen products; what kind of distribution system do you have in place?

We are focused on building our distribution network across the country, so we can reach aware and discerning buyers across India.

We are looking for dealers and distributors who will work with us as

Sternhagen’s Sani-Q wash basins are engineered from the innovative Quartz composite material - ‘Sani-Q that is developed especially for sanitary use

Mr. Chirag Parekh, Chairman Managing Director, Acrysil Limited

partners to help us deliver the brand promise of ‘Art Meets Engineering’ to our discerning audience. At Sternhagen, we believe in building and growing relationships with our partners, hence we are carefully selecting our partners. We have our products live in Mumbai and Delhi now. They will be available in Ahmedabad, Bangalore and Chennai before Diwali. We are currently selecting dealers and distributors in the North and East of India.

What are the different products (or segments) that you plan on introducing in India? Are these customised specifically for Indian tastes?

The Sternhagen brand is designed in Germany and made in India.

It’s meant for discerning Indians who hate compromises and not just appreciate but demand the highest quality and innovation in the products they own. We launched our 2014 collection which is a perfect marriage of functionality and aesthetics and comes in two categories. The first one is Sani-Q wash basins which are engineered from the innovative Quar tz composite material - ‘Sani-Q’.

Developed especially for sanitary use, and to make every Sternhagen sink last generations; owning it is just like owning a piece of art. Sani-Q has properties of being harder than ceramic; also being heat, stain and

THE INSIDE TRACK September 2014

scratch resistant makes it the natural choice for Sternhagen.

The other category is our temperature sensitive faucets that are made in Italy and designed to bring the art of light into Indian bathrooms.

Our E faucet line radiates a red glow so you safely choose how warm you want your water, or go blue for a quick cold shower. Being water efficient, it automatically manages the precious natural resource of water responsibly.

With technologies aimed at saving water and energy, our shower systems complete every luxury wellness experience. An innovative and sensual bouquet of chromo and aroma therapy makes every shower a luxurious spa experience.

Ca n y o u t e l l u s a b o u t t h e manufacturing of the Sternhagen washbasins?

is the USP of the materials used and consequently the finished product?

Sternhagen basins are manufactured with German technology and materials at our state-of-the-art plant in Bhavnagar, Gujarat. Our vast experience in the production of quartz and granite products ensures every Sternhagen wash basin is desirable. Our faucets and shower systems are produced exclusively with Italian technology, to ensure our customers get only the best.

Our brand philosophy of ‘Art Meets Engineering’ is our primary USP. We deliver on this promise through our truly global product design, innovative materials, and global manufacturing technologies. Our material choice of Sani-Q allows us to produce art in basins, which the market has not yet seen. And the Human Centric Technology engineered in every faucet and shower system makes the entire line a must have for anyone desiring a true luxury spa experience at home or at their establishment. Our collection is for lovers of art and innovation, and all products are competitively priced in this segment.

How does Sternhagen compare in price and quality with other competing brands? What

How many collections/product ranges are currently available?

The Golden Cut range has a 90° geometric cut design

We have entered the market with our 2014 collection, which is inspired by nature, with two product categories.

The first collection is: ‘Sani-Q’ Wash Basin Collection by artist Emami Designs from Berlin, Germany.

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Complete with four designs in the two classic colours of black and white; both are available in our unique metallic finish.

The second collection: ‘Sternhagen’ Faucet Collection is temperature sensitive and currently carries eight lines, with a focus on water efficient products that allow natural resources to be managed responsibly, with technologies aimed at saving both water and energy. The use of food compatible materials in our faucets make our faucet lines the perfect partner for our Sani-Q washbasins.

Where would you like to see the Sternhagen brand in five years?

Sternhagen’s functionality and aesthetics complete every luxury wellness experience, and our vision is to make Sternhagen the leader in that very market, and also a brand which is parked in our consumers’ minds even before they own a Sternhagen product, anywhere on the globe.

Contact web: www.sternhagen.com

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THE INSIDE TRACK September 2014

Fair News

Decorex International Date 21 - 24 Sept 2014 Venue London, UK Contact web: www.decorex.com Decorex International defines design; a uniquely British experience, internationally renowned for being the paramount event to discover the very best in luxury design. With a rich heritage of 37 years, Decorex provides a unique platform for launching into the most coveted end of the interior design world, and is the focus for an increasing number of specialist international exhibitors.

Decorex International brings stunning designs from the most influential companies within the industry. Aside from over 200 exhibiting companies, it also offers educational content and features which bring the show to life, creating a buzz whilst buyers unearth the latest industry finds.

The London Design Festival Date 13 - 21 Sept 2014 Venue London, UK Contact web: www.londondesignfestival.com The London Design Festival is the most vivid possible proof that London is one of the largest hubs of the creative industries in the world. The London Design Festival is an annual event, held to celebrate and promote London as the design capital of the world, and as the gateway to the international creative community.

Over the span of eight days, the London Design Festival features hundreds of events which take place across London, showcasing the city’s pivotal role in global design. The Festival is both a cultural and a commercial event. The programme ranges from major international exhibitions to trade events, installations to talks and seminars, from product launches to receptions, private views and parties. The majority of events are free of charge - enabling visitors to participate, listen, learn, commission and make purchases.

Berlin Art Week Date 16 - 21 Sept 2014 Venue Berlin, Germany Contact web: www.berlinartweek.de The third Berlin Art Week will be held this year from the 16th to the 21st of September 2014. For six days, art lovers and experts from around the world gather again in the art metropolis Berlin to discover current trends in contemporary art, to experience and exchange ideas.This event will see diverse programmes like exhibitions including numerous openings, lectures and discussions, performances, screenings and other special events round the Berlin Art Week partners, museums, institutions and art associations.

Architect At Work, The Netherlands Date 17 -18 Sept 2014 Venue Rotterdam, Netherlands Contact web: www.architectatwork.nl Architect At Work, The Netherlands promises to be one of the most grand events in Netherlands for the professionals and business houses involved in architecture and interior designing. It is scheduled to be held in Ahoy Rotterdam in the Netherlands. It aims at being the perfect platform for manufacturers and suppliers in the industry for displaying their latest products. Architect At Work, The Netherlands will be a unique and innovative exhibition. The layout and displays are aimed at attracting maximum response from professional buyers.

Cersaie Bologna Date 22 - 26 Sept 2014 Venue Bologna, Italy Contact web: www.cersaie.it Cersaie - an event that professionals from the ceramic and bath space hanker for, is an opportunity to show-off the latest lines, stay updated on trends and a place to unearth pioneering research and technology. It serves as the meeting point for ceramic buyers and suppliers, designers, architects, entrepreneurs and retailers of the world. Held in Bologna, Italy, Cersaie is a platform for showcasing the finest in the ceramic tile and bathroom sector. Besides giving visitors a sensory experience of the most innovative products at play, it also has a variety of thought provoking design happenings unfolding on its side-lines.

The figures for Cersaie 2013 have confirmed the show’s status as the key international event for the ceramic tile and bathroom furnishings sector. As the world’s foremost showcase of new trends in ceramic and bathroom furnishings, Cersaie is particularly an exhibition that cannot be missed or ignored.

Fairs & Exhibitions Date 18 - 21 Sep 2014, Light India Venue New Delhi, India Contact web: www.light-india.in Light India is one of the most comprehensive lighting sector trade events in India. The show is held over four days at New Delhi and serves as an ideal platform for noted business professionals from this sector to gather and discuss upon the latest technological advancements and industry innovations. An extensive array of residential and commercial lighting equipments, lamps, LED lighting devices, energy efficient tools and studio light systems are exhibited at the show, along with many other associated products.

Highly informative conferences and technical seminar sessions are organised during the event too and participants are provided with ample opportunities to expand their corporate networks here.

Over 40000 visitors are present at the show, with eminent light designers, architects, interior decorators, construction experts and manufacturers being some of the prime attendees.

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THE INSIDE TRACK September 2014

Spot Light

T

OTO India was established in Mumbai in January 2011, as a subsidiary of TOTO Asia Oceania Pte. Ltd. that is supervising TOTO’s Asia Oceania Division.

Established in 1917, TOTO has since expanded into overseas markets and continues to operate on the basis of improving plumbing and comfort for people all over the world. TOTO is headquartered in Kitakyushu, Japan. TOTO’s overseas operations currently span 17 countries worldwide, with a workforce numbering in excess of

Mr. Madoka Kitamura, President and Representative Director, TOTO Ltd.

TOTO In Full Swing TOTO inaugurates a mega plant in Gujarat, a first production facility in Western Asia.

25000 employees globally. It boasts the leading share of the domestic market, where it has harnessed water management technologies, including water-saving toilets and washlets, to build a long history as a manufacturer shaping Japanese lifestyles. TOTO commenced operations in India in earnest in 2011, when it established a local subsidiary in Mumbai.

TOTO Ltd. recently announced the establishment of its manufacturing facility in Halol, Gujarat. Operations at the company’s new India plant are already underway. As one of the world’s leading manufacturers of sanitary ware, TOTO has installed

TOTO’s newest plant is equipped with the very latest in manufacturing technology and equipments, and will manufacture products for overseas markets as well as the domestic market in India

cutting edge equipments at this facility and will be expanding i t s s a n i t a r y w a re o p e r a t i o n s into other parts of Western Asia too. Having positioned India in particular as a key new market, the company started construction of this production facility in India in 2012.

As part of its corporate vision, TOTO has embarked the “overseas housing equipment business” as a core growth driver under the TOTO V-Plan 2017, the company’s long term management plan covering the period leading up to its centenary (announced in 2009, revised in May 2014).

To mark the start of operations at the plant, an opening ceremony took place on August 20, 2014 where Ms. Anandiben Patel, Chief Minister of Gujarat cut the tape and officially declared the opening of the plant. The Japanese Ambassador to India Mr. Takeshi Yagi (Ambassador Extraordinary and Plenipotentiary), Mr. Madoka Kitamura, TOTO President and Representative Director and Mr. Kazuo Watanabe, President, TOTO Asia Oceania Pte. Ltd. were also part of the mega factory inauguration ceremony along with Mr. Takashi Yamauchi, Executive Vi c e Pre s i d e n t o f Mi t s u i & Co. Ltd. With production facilities in Southeast Asia, the Americas and China, TOTO has continued to draw on advanced manufacturing technologies developed in Japan to provide local customers with the very best in hygienic plumbing equipment. Now with the capacity to manufacture TOTO sanitary ware in India, at the heart of Western

Asia, the company will be able to supply TOTO manufacturing technology throughout the country, as India continues to develop.

The TOTO plant in India sets new benchmarks in terms of technology and size. The mega factory has been built on a 45 acre site with an investment of 6 billion Japanese Yen. The plant currently employees 500 people and is designed to produce 500,000 sanitary ware units a year with a possibility of further expansion.

The new manufacturing facility will manufacture products for overseas markets as well as the domestic market in India.

TOTO is aiming to establish itself as the number one manufacturer of sanitary ware in India. The establishment of this plant will enable TOTO to strengthen its sales network throughout India (around 90 showrooms), and to supply products to other markets too, including the Middle East and Europe.

Contact web: www.asia.toto.com

TOTO Neorest with Actilight