Volume 8. Issue 12. December 2014 Rs. 25/-
THE
INSIDE TRACK CONNECTING THE DESIGN COMMUNITY Now view our web edition at www.theinsidetrack.in
Cersaie Spl.
C
ersaie 2014, the international exhibition of ceramic tile and bathroom furnishings was held in Bologna from 22nd to 26th September. It once again topped 100,000 visits, with an increase in numbers of unique visitors and international attendees. The commercial side of the event was complemented by initiatives catering to the world of architecture, interior design, installation and end consumers. Representativeness and international appeal are the key characteristics of Cersaie, which for the first time opened its doors to exhibitors of wood, marble and natural stone. The 2014 show hosted 945 exhibitors including 339 nonItalian companies from 38 countries. It also attracted total attendance of 100,985 visitors including 46,599 international visitors. Cersaie is a key venue for developing global business in the ceramic floor and wall tile and bathroom furnishing sectors, with visitors from more than 150 countries underscoring the show’s powerful role as an engine for international trade. Cersaie is a vital appointment for architects, interior designers, tile fixers and the general public. This year it also had the added benefit of having Toyo Ito, a Pritzker prize winner, to give its keynote lecture in front of an audience of more than 1,100 people.
Cersaie - The Ceramic Haven
A key event for developing global business in the ceramic tile and bathroom furnishing sector, Cersaie had visitors from 150 countries underscoring the show’s role as an engine for international trade. BY SHIBANI PUNEKAR & ULKA MANJREKAR There was also a strong interest in all the events in the ‘Building Dwelling Thinking’ cultural programme, which for the first time granted training credits for participating architects. Also popular were the various works in progress and meetings held at Tiling Town - the location for training young tile setters and presenting installation techniques. The initiative “Cersaie Designs your Home” proved a big success with consumers, many of whom came equipped with plans for their home renovation projects. Another very popular event was Cer-Sea, the exhibition exploring ways of exploiting seaside resorts at all times of day and throughout the year so as to improve their capacity to generate revenue and attract tourists.
Century Unlimited By Villeroy & Boch
We a t T h e I n s i d e Tra c k bring you some of the best products showcased at the event. Ceramic Tiles - The newest innovations and latest styles to enhance the aesthetics of your living spaces.
Centur y Unlimited By Villeroy & Boch Century Unlimited combines vilbostone porcelain stoneware tiles in the fashionable cotto cement look continued on page 2