The Inside Track January 2015 by The Inside Track

THE

Volume 9. Issue 01. January 2015 Rs. 25/-

INSIDE TRACK CONNECTING THE DESIGN COMMUNITY Now view our web edition at www.theinsidetrack.in

Volume 9. Issue 01. January 2015 Rs. 25/-

THE

INSIDE TRACK CONNECTING THE DESIGN COMMUNITY Now view our web edition at www.theinsidetrack.in

Cover Story

nown for its human-centred design and innovation, Fisher & Paykel, the New Zealand based pioneer of kitchen appliances, announced its 100% subsidiary in India. Fisher & Paykel has been designing products since 1934 and has grown into a global company operating in 50 countries and manufacturing in the USA, Mexico, Italy, Thailand and New Zealand. In India, the brand has expanded its footprint to 15 key Tier I & II markets over the last two years, and has already laid the groundwork to expand to another 10 key markets by 2015, totaling 25 pan India. In India, though the luxury market is still young and growing to its full potential, Fisher & Paykel has received an overwhelming response and therefore, the brand is keen on building a long-term association to cater to the country’s demand. Fisher & Paykel has set up a warehouse in Maharashtra to exercise greater flexibility and timely delivery. This venture will also aid in effective dissemination to their partners, especially for real estate and luxury home projects. Andrew Paykel, COO, Fisher & Paykel Appliances, said, “Though this is a relatively new market for us, India is a very important market given its untapped potential. Over the last two years, Fisher & Paykel has received great

Fisher & Paykel On A Bullish Path The company’s recent 100% subsidiary in India will allow better control on the brand and facilitate delivery on demand. BY ULKA MANJREKAR and services, along with speed to deliver on demand. Entering the country as an independent body permits us to pay more attention to customised requirements - of what our customer

Keen on building a long-term association with India, Fisher & Paykel announces a 100% subsidiary

response here and we want to embrace that confidence by investing ourselves in a long-standing relationship with the country. Establishing a 100% subsidiary in India is only the first step towards this goal.” Andrew is a member of the founding family, and was in the capital to announce the brand’s independent entry. The brand marked its entrance into the Indian market through a dealer network in March 2012. This initiative allowed them to study

consumer requirements, expectations, as well as region specific product design customisation. With this indepth research, Fisher & Paykel now seeks to strengthen this relationship through a product range that addresses these findings. Speaking on the impact the wholly owned subsidiary will have on operations, Mr. Sanjeev Wadhwa, Managing Director, Fisher & Paykel (India) Pvt. Ltd, said, “This advent allows better control on the brand entity

Andrew Paykel, COO, Fisher & Paykel Appliances

really needs. Now that we understand the market, we have a huge focus on service, as well as on how to further innovate our technology to cater to the Indian demographic”. Fisher & Paykel recently announced the launch of 70 new products, its largest product rollout in 80 years. continued on page 4

THE INSIDE TRACK January 2015

Catering to its ongoing commitment of being the global pioneers in kitchen solutions, the brand is also in the process of strengthening their range of hobs and hoods - the backbone of the kitchen. With 80 years of heritage founded on a pioneering spirit and culture of curiosity, Fisher & Paykel has challenged conventional appliance design to consistently deliver world first technologies, including ActiveSmartTM refrigerator and SmartDriveTM washing machine. Additionally, Fisher & Paykel is the only appliance brand that has a multi temperature refrigerator in a drawer form (CoolDrawerTM) and dishwasher in a drawer form (DishDrawerTM). The brand continues to be the forerunner in technology with its Direct Drive motor, a significant intellectual property in washing appliances. This alone includes 32 patents on motor function, construction and manufacture and 5 on control of motors and another 20 patents pending. Their appliance range also includes a wide variety of refrigerators, ovens, cooktops, washing machines, dryers, as well as a coffee machine. With an intensive ergonomic research team, the design team creates premium products

THE

INSIDE TRACK

CONTENTS that are more convenient. The global brand has also created a unique platform to showcase their ideology - the Social Kitchen - a unique food and design collaboration between Fisher & Paykel and leading chefs in different countries. The Social Kitchen underpins the brand’s design philosophy in developing flexible appliances that can be distributed throughout the kitchen space and tailored to individual lifestyle and needs. Since their entry into the country, celebrity chef and restaurateur Ritu Dalmia has been at the helm as the brand ambassador. Through an increasing number of associations and events, Fisher & Paykel’s Social Kitchen has been immensely appreciated in the country. Contact www.fisherpaykel.com/in

jANUARY 2015

COVER Fisher & Paykel On A STORY Bullish Path 3 Workplace Innovation 5 Häfele Meets Caesarstone 6 The Latest On Recent Launches And Products 8 VitrA Gets More Focused On India 12 Godrej Introduces Bamboo Furniture 14 The Workspace Revolution By Steelcase 16 Kich Certified As “Asia’s Most Promising Brand” 18 KMG Rolls Into India 20 Exhibitions and Fairs 22 Home Couture 24

Owner, Publisher & Printer Mr. Anish R. Bajaj for Marvel Infomedia Pvt. Ltd. Printed at Marvel Infomedia Pvt. Ltd., B 62, 1st Floor, Cotton Exchange Building, Cotton Green Road, Cotton Green, Mumbai 400 033. Published at B 62, 1st Floor, Cotton Exchange Building, Cotton Green Road, Mumbai 400 033 Tel (022) 23736133/1 Editor Mr. Anish R. Bajaj THE INSIDE TRACK Volume 9. Issue 01. January 2015. English - Monthly. This issue contains 24 pages including both covers. Creative Director Natalie Pedder-Bajaj Assistant Editor Shweta Salvi, Sub-Editors Vikas Bhadra, Ulka Manjrekar, Rehana Penwala Content Writer Shibani Punekar Layout Design Asif Shayannawar, Darshan Palav, Snigdha Hodarkar Marketing: Mumbai Rakesh Kini (Digital), Ganesh Gurav, Vivek Jadhav B 62, Cotton Exchange Bldg, Cotton Green, Mumbai 400 033 Tel: (022) 32656823, 23736133, 32958501 Fax: (022) 23743069 Email:response@ marvelinfomedia.com Delhi Ms. Sumita Prakash, Flat F 304, Rajasthan C.G.H.S. Ltd,Plot No. 36, Sector 4, Dwarka, New Delhi Tel: 9899179540 Email: sumitabiswas63@gmail.com Chennai Mr. S. Venkataraaman, Flat No. 2, 3rd Flr, E Block, Hansa Garden, 30 Madampakkam Main Rd, Rajakilpakkam, Chennai 600 073 Tel: (044) 22281128 Mob: 9444021128 Email: svenkat@ marvelinfomedia.com Kolkata Mr. Subrata Mazumder, 2, Nabapalli (Bidhanpalli). Kolkata 700084 Tel: (033) 2410 4296 Mob: 9831131395 Email: subrata22@ rediffmail.com Europe 282, Rue du Noyer, bt 16, 1030 Bruxelles, Belgium. REDUCE REUSE RECYCLE Recycling old magazines and newspapers is one of the easiest ways to help the environment. To increase the supply of recoverable wood fibre and to reduce the demand on the world’s landfills, THE INSIDE TRACK urges its readers to actively participate in recycling efforts.

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THE INSIDE TRACK January 2015

Event Preview

he 54th edition of the Salone del Mobile will throw open its doors at the Rho Milan Fairgrounds from 14th to 19th April 2015, along with the International Furnishing Accessories Exhibition and SaloneSatellite, both of which are annual exhibitions alongside the biennial Euroluce and Workplace3.0.

Workplace Innovation The Salone del Mobile in Milan will exhibit

revolutionary ideas for modern workplaces by renowned designers this April. BY SHIBANI PUNEKAR

Architect Michele De Lucchi

The collateral event at this year’s Salone del Mobile will focus on the workplace to provide the office design segment with greater visibility

Thousands of home furnishing, lighting and collective workspace products will be previewed at the Milan Salone del Mobile which is hailed year after year as the benchmark sectorial event at a global level, attracting over 350,000 visitors from 170 different countries. The exhibition will be open to operators belonging to the sector all day and to the general public on

Saturday and Sunday. The Salone del Mobile has been split into three different categories, Classic, Modern and Design. In order to foster a fresh approach to designing workspaces, Workplace3.0 or the SaloneUfficio will showcase prime proposals from the world of furnishing and furnishing accessories for offices, waiting rooms, public areas and community spaces.

Architectural and technical lighting, acoustic devices, internal partitions, communication systems, technological and audio-visual service solutions, false ceilings, raised flowing, coverings, security systems, air conditioning solutions and architectural solar panels will all be highlighted. The collateral event at this year’s Salone del Mobile will focus on the workplace to provide the

The Walk- Michele De Lucchi’s project sketch

office design segment with greater visibility. Michele De Lucchi, the internationally acclaimed Italian architect will curate an event “The Walk” in the Workplace3.0 pavilions, a space born of the desire to display proposals and design solutions for the living workspace in its many contemporary interpretations. This new conceptual exhibition is geared to the fact that the nature of work changes and keeps changing. New types of work cultures have emerged changing people’s style of working, their workspaces and are giving designers more challenging design demands to make them ‘liveable’ spaces for social interchange and co-existence. Another event “IN ITALY” will be curated by the architectural practice ‘Four in the Morning’ focusing on a design by architect Dario Curatolo. The curator will use videos to take the audience through a virtual journey of Italian wisdom and techniques behind every design. SaloneSatellite, the perfect opportunity for interaction between young designers, businessmen, architects, interior designer and the press will be held along with Workplace3.0. Now in its 18th edition, the event gives ambitious young designers a platform to display their products and also get chosen to participate in the 6th edition of the SaloneSatellite Award competition. Contact web: www.salonemilano.it

THE INSIDE TRACK January 2015

Spot Light

äfele arrived in India in 2001 as a liason office mainly handling hospitality projects for its segment o f Ac c e s s C o n t r o l Sy s t e m s Dialock. T h e g r ow i n g d e m a n d f o r hardware and the growth of architectural maturity motivated

Mr. Jürgen Wolf, Managing Director, Häfele India Pvt. Ltd.

the company to start full commercial operations in India in 2003 as a wholly owned subsidiary by the name, Häfele India Pvt. Ltd. The Häfele head office is located in Mumbai and six regional offices with design centers are located in all major metros. Today, Häfele employs over 450 people who cater to a wide customer base with the help of an effective distribution network, comprehensive logistics system and a sophisticated warehouse located in Mumbai. Owing to this, the company has recently forayed into related industries by launching independent product verticals namely kitchens, appliances, lights, sanitary and quartz surfaces to

Häfele Meets Caesarstone Häfele India collaborates with Caesarstone

to launch premium quartz surfaces in India. BY SHIBANI PUNEKAR cater to the focused demands from these industries. Häfele India has collaborated with Caesarstone, a leading brand in the development of quartz surfaces and the world’s premium quartz manufacturer. Caesarstone was founded in the year 1987 and pioneered as the original quartz surface developer and manufacturer. Caesarstone surfaces consist of up to 93% quartz and utilize advanced technologies and proprietary skills. The surfaces are highly functional, design forward and have multiple application possibilities like kitchen countertops, bathroom vanities, flooring, wall paneling, furniture and many more. The unique and elegant variety of colours, patterns and textures gives each customer the ability to find their ‘ultimate surface’ and create their own unique interior environment. Caesarstone’s wide variety of designs are developed and evolved on a regular basis to meet the latest trends and the high levels of international quality standards. The surfaces are stain, scratch and heat resistant. They are also environment friendly. Mr. Jürgen Wolf, Managing Director of Häfele India Pvt. Ltd. stated, “By adding Caesarstone products to our portfolio, we offer all those looking to create

Caesarstone is a manufacturer and developer of quality quartz surfaces for kitchen countertops, bathroom vanities, flooring and many more applications

exceptional personal interiors a starting point for their creative endeavors and create a unique stamp on the room which is strikingly different from any other. With this association, Häfele aptly exemplifies its avant-garde disposition in India.” Mr. Balakrishnan Pillai, Manager, Caesarstone- Häfele India added, “These products represent highquality precision based engineering and patented technologies that will redefine the Indian market.

We h a v e a s s o c i a t e d w i t h Caesarstone, the pioneer in developing quartz surfaces with a vision to not only introduce the Indian Customers to a high quality brand but also to a truly international brand experience. Caesarstone quartz surfaces fall under the super premium category owing to its exclusivity and numerous benefits over other natural and composite surfaces.” Contact www.hafeleindia.com

THE INSIDE TRACK January 2015

The Twinsash Window Products From Encraft

It Products

Twinsash is a very versatile uPVC window product, which offers performance that is unrivalled. Through its

quadruple weather seals, it offers excellent dust and sound proofing. The window can achieve a sound reduction of up to 45 dB with Encraft’s unique and cost effective CFGI glazing solution. TwinSash from Encraft is a truly energy efficient, comfortable and affordable fenestration solution for all. They bring you a unique concept of thermal performance that can achieve Uw values of 4.6 W/m2K by using simple 5mm glazing and go as far as giving 0.8 W/m2K by using double glazed units. It consists of two Encraft sashes joined by a deep outer frame section which is truly a unique concept in uPVC. The variations achievable with the TwinSash are completely fresh. Contact web: www.encraft.in

Parryware, the number one Indian brand offering high-quality and aesthetically-appealing bathroom solutions for mass consumption has launched the Linea-N Concealed Cistern. Being a trendsetter in the segment of innovative sanitary ware products, the brand has come up with the path-breaking concept of concealed cisterns equipped with impeccable facilities that enhance user convenience. Linea-N is a one-of-its-kind product exuding sophistication and contemporary style. The concealed cistern is a pleasure for the eyes as it comes with a slim tank of 80mm

that can be easily installed in a few simple steps. With its unique quality of compression resistance, it can bear extreme temperature conditions, making the tank very durable. With a smooth and effortless operation, the Linea-N requires minimal force to operate, rendering it suitable for all age groups. Its carefully designed wobble-free stop valve provides hassle-free performance for years. It also adjusts its flushing volume to 4.5 litre and 3 litre, making it an ideal water-saving product. Contact web: www.parryware.in

Cocoon Fine Rugs Presents Gabbeh Rugs Cocoon Fine Rugs is a premier carpet house known for its original, modern designs and unique interpretation of classic Persian rugs produced with superior quality. Inspired by the old-world charm of Persian Gabbeh rugs, these vibrant modern-day variants are a wonderful addition to the Cocoon Fine Rugs gallery. Gabbehs are usually characterised by bright colours such as red, green and white. Multiple tones of the same colour are seen in different parts of the

rug. Keeping this in mind, the Cocoon design team has chosen to use recycled silk usually used to make saris, to add extra character to the rugs. The fine finish of the silk ensures a soft, rich feel. The interplay between vibrant colours and old-world Persian charm, lends the rugs an organic yet extremely sophisticated look. Contact web: www.cocooncarpets.com

Nirali Introduces Anti-Scratch Parryware Launches The Finish In Its Silent Square Linea-N Concealed Cistern Sink Range

Nirali, India’s leading stainless steel kitchen sink company has presented a new feature to the Orus kitchen sink. Using advanced state-of-the-art manufacturing expertise, this evergreen anti-scratch feature is well suited for today’s rough cleaning of cookware in India. The Orus kitchen sink has two deep bowls, one in 16” x16” for large vessels and another

deep bowl in 11” x 11” ideally suited for fragile items like cups, saucers and glasses. Apart from this unique feature, Orus also incorporates a special silent sound decreasing coating that reduces vibrations from dishes and running water. The Orus sink is also available in futuristically designed glossy and satin finishes. Contact web: www.niralisinks.com

THE INSIDE TRACK January 2015

A New Tea Time Collection By Rosenthal & Versace

It Products Bravat Introduces The Wellness Series Inspiration originates from differences. Bravat has used this concept to achieve a fine balance between reality and fantasy, thus giving new life and experiences to products. The bathtubs by Bravat are loaded with air pool system, chromo therapy, air switch, colour lighting, bubble massage jets, thermostatic panel and a back heating pad among other features. The body contour air jet design and the aesthetic outline ensure a comfortable, relaxed

bath. The smart cleaning system leaves the bath tub hygienic and fresh. The bath tub in the Wellness series by Bravat priced at Rs. 1,15,000 and can go upto 3 lakhs, based on the features. Contact web: www.bravat.com

Essentia Environments Launches Its New Winter Collection Of Sofas

The bastion of exquisite & luxurious living - InV Home puts forth a collection for Tea Time by Rosenthal & Versace. Classic elegance with fresh, understated charm is expressed in the precious sophistication of white and gold, designed by Versace. The head of the Medusa in biscuit, delicately framed by a meandering band of gold, shows off the unique spirit of this simple and yet impressive composition to its best advantage. The Rosenthal Tea set design combines western table culture with oriental tradition, using tableware with variety and

spontaneity. The characteristic design of table concept is especially effective on the borderless plate. Different threedimensional patterns give an extra dimension to the porcelain series and highlight its value. These patterns are the result of an almost archaeological search for traces in our cultural memory. They are new interpretations using a modern digital language. The seven different reliefs on porcelain parts are sometimes arranged asymmetrically and in some cases cover the entire surface. Contact web: www.invhome.net

Spanish Luxury Brand, Piel S.A. Launches A New Blanket Collection In India

Relying on its strength of re-interpreting the ethnic and indigenous into a modern product palette, Essentia Environments puts forth an exclusive array of sofas. Pre-eminent in lifestyle and luxury interior solutions, Essentia Environments has always given a reason to indulge in opulence. The exemplary gamut of sofas, chaises and loungers bequeaths a rich sensual statement bringing life to any space with each piece complementing and contrasting

a modern and chic interior space. Fine selection of materials like wood, stone, steel and mother of pearl, all accentuated with truly rich fabrics or fine leather are just a few attributes of the exclusive range from Essentia Environments. In sync with the style of Essentia Environment, the sofas are clean, elegant and distinctly opulent. Contact www.essentiaenvironments.com

PIEL S.A., a Spanish brand founded in 1976, has launched a new blanket collection for the Indian market. Dress your bed with blankets and bedspreads decorated with sophisticated, minimalistic embossed geometric prints and timeless designs. The PIEL S.A. fit in the most cutting-

edge atmospheres and is available for different bed sizes. The company re-creates a sumptuous lifestyle, bringing a fresh approach to each new design with a blend of classic and contemporary ideas to form their various collections. Contact web: www.pielsa.es

THE INSIDE TRACK January 2015

Glacialtech Launches The Bay Light Heatsink Range

It Products Tandus Scale Series By D&M D&M is India’s premier brand of integrated interior solutions which brings international names like JEB-Integra, Tandus, WalterKnoll, Woven Image and Waldmann among others to the Indian market. Tandus is a US based flooring brand providing carpeting solutions and flooring innovations. The Tandus Scale series draw inspiration from the ancient Greek derivation of the word photography or drawing with light. Depicting colour and movement of light trails in the city, the three fascinating Scale Series patterns consist of continuous, colourful light bands

of different widths. Light Up, Halo and Spectrum are the patterns that capture the night-time trails of the city with varying bands of colour and light of both small and large sizes. The collection is available in Delhi, Mumbai, Hyderabad, Pune, Bangalore and Chennai. Contact web: www.dnmindia.in

S.T. Unicom Presents Nomon Clocks

GlacialTech, the diversified lighting and thermal solutions provider announced its line of Bay Light heatsinks for high wattage LED applications from 100W to 250W- the Igloo SR100, SR150, SR200HP and SR250HP. These lightweight heat sinks are manufactured using a stamping process and achieve superb thermal performance from 0.71°C/W to 0.39°C/W. For high power CoB applications, these heat sinks are also available in heat pipe models for even greater thermal efficiency. High power LEDs need high

power heat sinks. The new heat sinks from GlacialTech are stamped for high performance cooling at a cost effective price, achieving up to 0.39°C/W. Maximising surface area at a light weight, they are ideal for bay light applications from 100W to 250W. CoB LEDs create bright light but generate a heavy heat load over a small area which makes it difficult to cool. The Igloo SR200HP and Igloo SR250HP models incorporate a heat pipe to more efficiently cool the small surface area of CoB LEDs. Contact web: www.GlacialTech.com

New Age Dryers By Bosch Home Appliances

Nomon is a Spanish brand of indoor clocks, handmade in Barcelona. It is one of the frontrunners in indoor clocks with its presence in over 60 countries. They design and create visually stunning pieces where the clock ceases to be a mere accessory and becomes the protagonist, decorating the walls of homes, offices, receptions and all kinds of facilities. Creativity, design and technology are the three main principles that mark the clocks. The result is original clocks of

avant-garde design that are hand-crafted using innovative techniques. Nomon has carved its niche in the field of Indoor fashion clocks. Each piece breathes innovation and celebration of what is known as contemporary industrial designing in its true essence. The brand exudes class and the nobility and honesty of the brand is represented by the impeccable craftsmanship and design detailing. Contact web: www.stunicom.com

Bosch Home Appliances has transformed the traditional manner of drying clothes by creating an exceptional drying environment for clothes. Unlike the conventional tumble dryers that depend upon a timed

program to dry clothes, Bosch Dryers are equipped with an elaborate sensor system called DuoTronic Moisture Sensor. This sensor system automatically detects the moisture and selects the optimum temperature and drying cycle to avoid underdrying or over-drying. Using optimum energy consumption, Bosch Dryers prevent the fabrics from getting damaged and also ensure greater care for the most delicate fabric. Additionally, the anti-crease cycle of Bosch Dryers reduces the burden of ironing and keeps them wrinkle-free and ready-to-use. The dryers offer a capacity ranging from 6 to 8 kg and are priced between Rs. 32,999 and Rs. 45,999. Contact web: www.bosch-home.com/in

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THE INSIDE TRACK January 2015

Interview

itrA is a leading company dedicated to improving the quality of homes, offices and public spaces through the power of good design. Their products and concepts are developed in an intensive design process, which brings together engineering excellence with the creative minds of leading international designers. VitrA aims to create interiors, furniture and accessories that are functional and inspiring.

VitrA Gets More Focused On India After being a part of the Indian market for

three years, VitrA makes significant changes to make its presence felt.

VitrA is a leading global provider of a full range of bathroom components

Interesting initiatives like the VitrA Campus Architecture, the VitrA Design Museum, workshops, publications, collections and archives are all integral elements of VitrA. They present the opportunity to gain perspective and depth in all their activities. In an exclusive interview with

The Inside Track, Mr. Serhan Yagiz, Country Head of VitrA, shared with us details about VitrA’s plans for the market. Can you share a brief account of the genesis of the VitrA brand? The inception of the company started

VitrA develops products with an impressive portfolio of leading industrial designers, including Ross Lovegrove, Matteo Thun and Christophe Pillet

with a small workshop in the district of Kartal in Istanbul. From the year of 1942, a team of eight people worked tirelessly to provide the country with a variety of earthenware products. The Dr. Nejat Eczacıba ş ı Ceramic Factory, as it was called then, was the forerunner to VitrA. In 1958, the company opened

its first modern production plant dedicated to ceramic sanitary ware, following a surging demand for the material. By 1966, VitrA was adopted as the brand name, a shorter form of the word ‘vitrify’. In order to diversify the company, a faucet production plant was opened in 1979 in a strategic bid to offer complementary bathroom products alongside sanitary ware. Today, VitrA is considered the leading global provider of a full range of bathroom components. It supplies millions of pieces of ceramic sanitary ware each year. Fifty percent of the brand’s production is sold abroad through a powerful distribution network that includes over 150 showrooms and 2,000 sales points, in major cities in over 75 countries on five continents. Many things have changed since the outset in 1942, but VitrA draws on its proud heritage to create contemporary bathrooms and tiles with timeless appeal and accessible luxury.

THE INSIDE TRACK January 2015

manufactured by us. For public use, VitrA offers special photo celled basin mixers in the Aquatech series.

What are your plans in the short term? After experiencing the Indian market for the last three years, we decided to make some significant changes in the Indian wing of VitrA. To begin with, our head office in Delhi was relocated to Mumbai and after evaluating our achievements, we decided to carry on with regional distributors. The most important factor for this decision was to improve our service level and availability as well as increasing the number of sales points. In order to increase the quality of communication with the market, we started working with regional representatives. This also helped us accomplish customer satisfaction. Although VitrA is a well-known global player of the bathroom industry, especially in Europe, Middle East and Russia, we would like to spread more awareness about the brand in India. Therefore, our short and midterm plans are mainly based on the growth of our brand in the market and to increase our market share by focusing on retail and project channels more aggressively than before. To share our vision and plans for India, a kick off meeting was

What are some of the innovations and developments we can hope to see from VitrA in the near future?

aesthetics with functionality is the USP of VitrA. We try to add value to every product in the range, independent of its series or segment, through wide knowledge and innovations supported by the VitrA Innovation Center, located right next to the

VitrA has a wide range of integrated bathroom solutions, bringing to life the perfect combination of aesthetics and function with a great quality-price balance. We have in total 16 series

VitrA’s most recent major innovation for the sanitary ware industry is the Rim-ex WC pan. Rim-ex, thanks to its innovative channel-free bowl design, prevents proliferation of harmful organisms. Rim-ex is easy to clean and offers maximum hygiene as there is no rim or hole where dirt or harmful organisms could collect. Tests undertaken by the Akdeniz University show Rim-ex is easier to clean and 95% more hygienic as compared to standard WC pans. Rim-ex WC pans are available in various models in each segment in different price ranges, suitable for all bathroom styles. VitrAfresh is another innovation which offers a specially designed liquid cleaner tank located on the WC pan. With this technology, a certain amount of detergent is released to the flushing water which does not only maximise the hygiene of the WC

covering all segments from luxury to mid to low price, which are designed by international designers. Also, we have product ranges designed by our in-house design team. Additional to the series, VitrA offers a wide range of washbasins and wall-hung WCs in the Options series which includes our bestselling WC Sento. Apart from these, VitrA offers complementary products such as sink mixers, taps, interval taps. Also, a large series of shower products, hand showers and shower heads are

but also reduces the maintenance of the same. Lastly, we also offer an integrated mixer, which is located on the side of the WC, allowing the user to mix hot and cold water for the bidet function. VitrA will also launch its new innovative products in the ISH Frankfurt Exhibition in 2015 and will keep leading the industry for the global markets. Contact web: www.vitra.com email: serhan.yagiz@eczacibasi.com.tr

How many collections/product ranges are currently available?

VitrA has a wide range of integrated bathroom solutions, bringing to life the perfect combination of aesthetics and function with a great quality-price balance

organised in Istanbul with our Indian business partners in the presence of 80 people including dealers and distributors. How does VitrA compare in price and quality with other competing brands? What is the USP of VitrA? VitrA is a brand offering diverse bathroom solutions. The wide product range of sanitary ware, bathroom furniture, acrylic bathtubs and faucets have made it unique in the world of bathroom architecture. Combining

factory, in Bozüyük, Turkey. As a part of its commitment t o d e s i g n e xc e l l e n c e , V i t r A develops products with an impressive portfolio of leading industrial designers, including Ross Lovegrove, Matteo Thun and Christophe Pillet. VitrA has been working with many important designers among which Ross Lovegrove is one of our most imperative ones, as he is one of the most fascinating designers of the 21st century and recipient of countless awards.

THE INSIDE TRACK January 2015

Green Speak

odrej Interio is India’s premium furniture brand in home as well as institutional segments with a strong commitment to sustainability and centres of excellence in design, manufacturing and retail. The company targets at transforming spaces with its thoughtfully designed furniture to

Godrej Introduces Bamboo Furniture Rev up the interiors of your home with an exciting eco-friendly range of bamboo furniture from Godrej Interio. BY SHIBANI PUNEKAR

Mr. Subodh Mehta, Senior AVP, Sales and Marketing, Godrej Interio

create stunning homes and offices with products that are of high value with regards to aesthetics, functionality and technology. Godrej Interio pursues brilliance with a special focus on ergonomics. They have varied merchandises specially designed for homes, offices and other applications under a single roof. They express special concern towards the environment and strongly advocate the policy of sustainability. Godrej Interio, a prominent brand in the furniture category recently launched a unique range of bamboo furniture. This collection comprises of a dining table set, a study table, display unit, racks, a computer table, a coffee table and

Godrej Interio is the first company to introduce processed bamboo furniture in the organised furniture market in India

a nesting table. The company has walked a step ahead and launched this off-beat range under the green and eco-friendly category. Godrej Interio is the first company to introduce processed bamboo furniture in the organised furniture market in India. The design of the range is incepted using geometric forms by large and the organic finish instantly provides a feeling of congruence with nature. The bamboo knots are left visible on the surface of every product to create a harmony in aesthetics that is calm, comforting and welcoming. The use of bamboo in the

manufacturing of furniture has no set-back as it is as strong and durable as solid wood furniture. The possibility of refurbishing and reuse is high and bamboo can be assembled and dismantled with ease. The volume of this furniture is low and this helps reduce transportation cost. No toxic or hazardous glue has been used, ensuring complete safety. Bamboo furniture is a revolutionary product and will stand out as a differentiator in the product portfolio. This will help Godrej Interio as a company improve brand value through

effective communication of the green strategy. The company promises that the manufacturing procedure has minimalistic effects on the environment, thus reducing the carbon footprint. Use of eco-friendly materials, setting up of less polluting and consuming processes, ecofriendly packaging, transportation and recycling and reuse of old furniture and scrap proves that Godrej Interio is committed to “Talk Green, Walk Green”. This latest addition to Godrej Interio’s bouquet has a lovely earthy

Use of eco-friendly materials and less polluting and consuming processes proves that Godrej Interio is committed to “Talk Green, Walk Green”

THE INSIDE TRACK January 2015

the finished product. The newly launched bamboo range is our latest addition to the green basket. Aiming to abide by green principles in all our practices, this new range also caters to safety measures. We want to introduce to our customers the idea of simple and attractive yet useful furniture.” The range stands by green rules as the content is highly recyclable leaving very little room for harmful waste. The renewable wood of bamboo trees has been used as the

feel due to its maple shade and the rigid structure makes it durable, stable and less prone to damage. The geometrical designs provide a premium finish and add to its classy feel. Along with its green characteristics, this useful range also adheres to safety measures. Commenting on this new range, Mr. Subodh Mehta, Senior AVP, Sales and Marketing, Godrej Interio said, “Godrej Interio has consistently strived to practice green in all its processes, right from the manufacturing stage to

tree can be planted and replenished within the six year cycle. This helps reduce the impact on the eco system. The flat pack structure makes it easy to move around which in turn reduces transportation costs. High durability and a prolonged product life cycle are two important features of the eco-friendly range. This act by Godrej is an endeavour to contribute to a greener and healthier planet which can be handed over to the future generation.

High durability and a prolonged product life cycle are two important features of the eco-friendly range

The bamboo furniture range is available across all the Godrej Interio outlets in India and is priced between Rs. 5000 and 71,000. Godrej Interio outlets pan across India with 84 showrooms in 20 cities, operating through 800 dealers. It is one of the largest divisions of Godrej and Boyce Mfg. Co. Ltd. and a part of the Godrej Group which is one of India’s largest engineering and consumer product groups. Contact web: www.godrejinterio.com

THE INSIDE TRACK January 2015

Spot Light

einforcing its strength in the Indian market, Steelcase, a global leading company in the office furniture and innovative workspace solutions category, announced the opening of its first Steelcase Worklife Centre (WLC) in Mumbai. The innovatively designed centre will be the fourth WLC in India after Delhi, Bangalore and Hyderabad. With the inauguration of the Steelcase Worklife in Mumbai,

The Workspace Revolution By Steelcase The latest Worklife Centre in

Mumbai breathes new life in Steelcase’s expansion policy. BY SHIBANI PUNEKAR

Steelcase announced the opening of the first Worklife Centre in Mumbai

the company will provide an extended range of Steelcase and Coalesse products and services that will help organisations enhance their performance. The company designed the WorkLife Centre using its interconnected workplace research principles and offers a palette of place (a diverse collection of settings organised into interrelated zones), a palette of postures (a wide variety of options for people to sit, stand, lounge and move throughout the day) and a palette of presence (capability to connect Mumbai to others in the region with the use of telepresence technology). M r. Ja s o n He re d i a ,

V i c e - Pr e s i d e n t , M a r k e t i n g , Steelcase Asia Pacific, explains, “Steelcase is helping organisations in India realise the potential to amplify the performance of their teams and individuals through their physical environments. The type of work done in India is rapidly evolving and organisations are now turning to the workplace as a means of attracting and retaining talent in an increasingly competitive market.” To recognise and meet the requirements of the ever-changing work culture and to optimise the working style of people, the Steelcase WorkLife Centre in Mumbai is designed around the

The WorkLife Centre recognises and meets the requirements of the ever-changing work culture and optimises the working style of people

application of Steelcase’s insights, products and services. With the culmination of more than 100 years of innovation and leadership in the office furniture market, it introduces the latest global knowledge, workplace design solutions and products to the Indian market. Owing to the company’s recent research on the privacy crisis at workplaces with Susan Cain, an internationally renowned U.S. based author and researcher, the WLC at Mumbai also provides private spaces such as the Hosu room where people get their much needed privacy for focused work. Extensive research claims that 91

percent of the employees in India were disengaged at their workplace mainly due to the lack of privacy. Of the most highly-disengaged and dissatisfied employees, only 17 percent said they had ‘the ability to concentrate easily.’ Conversely, 98 percent of the most highly engaged employees say that they do have the ability to concentrate easily which is one of the driving forces of their high levels of satisfaction with their work environment and their engagement. These findings came from a 14-country study the company conducted with IPSOS, the global market research firm, as part of Steelcase’s overall research about the

The WorkLife Centre provides private spaces such as the Hosu room where people get their much needed privacy for focused work

THE INSIDE TRACK January 2015

issue of privacy in the workplace. The study revealed that there is a distinct correlation between employee engagement and privacy. The more satisfied an employee is, the more likely he or she is to be highly engaged, and privacy is a key component to satisfaction at the workplace. Additionally a Gallup Survey

them create fantastic experiences wherever work happens, by studying the way people work - in social, spatial and informational contexts - and translating those insights into products, applications and services. Contact www.steelcase.asia

The Steelcase Worklife centre offers a palette of Steelcase and Coalesse products and services

was used to establish the share of disengagement among employees in these countries. The Gallup Survey also indicates the nations with the highest cost of disengagement. Mr. Heredia adds, “In an interconnected business world that is undergoing constant change,

with the ability for individuals and teams to work anywhere, anytime, around the world, the ways people work and the workspaces they need to support them to be their most productive and successful, is rapidly evolving.” Steelcase works with the world’s leading organisations to help

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THE INSIDE TRACK January 2015

Spot Light

s i a’s M o s t P r o m i s i n g Brands is one of the largest benchmark projects globally in print, portal and broadcast format. It exhibits a research-based listing of the most promising brands across the Asian continent. Mu l t i - p h a s e re s e a r c h w a s conducted by World Consulting and Research Corporation (WCRC) and ibrands 360. To increase the authenticity of the process, KPMG closely evaluated the entire process with global jury credibility. At the end of a rigorous process, Kich has emerged prominently in the valuable list of Asia’s most promising brands. The company has attained this success on the basis of innovative marketing strategies, tremendous growth and brand recall. On all said parameters, Kich has put conscious efforts under their media mix. In order to avoid missing out on prospective clients, the company has put print, electronic and social media to the highest use. Extensive participation in trade events and regular seminars has been another way to support business associates at Kich. All these promotions have been accentuated with the help of Indian cricketer Cheteshwar Pujara, who is the brand ambassador of Kich. To d a y w i t h 4 7 p r o d u c t galleries, 3 application centres and more than 220 dealers across India, Kich has succeeded in securing a top position as a leader of the architectural hardware products category. Many corporate giants are Kich’s clients for their requirement of architectural hardware, handrail

Kich Certified As “Asia’s Most Promising Brand” Kich receives accreditation as Asia’s Most Promising Brand in the Architectural Hardware Category.

Kich receives the recognition of “Asia’s Most Promising Brand“ by World Consulting and Research Corporation (WCRC) and ibrands 360

and baluster systems as well as bathroom accessories. Kich is also engaged in the export of architectural hardware products. With a vast network in Europe, Middle East and Africa, Kich has ensured its presence in many countries across the globe. Apart from this recent achievement, Kich is also the first Indian company to win the

National award for best quality in the premium architectural products category. Besides, due to quality assurance, streamlined service channels, product strength, product design and excellent functionality, it has also been able to win other leading accreditations such as Indian Power Brand, Star Brand India and I-Mark. Wi t h r i g i d p a r a m e t e r s o f

manufacturing, Kich products are successfully authenticated with regards to mechanical and product life cycle standards by Bodycote, the world’s largest independent testing service provider. Moreover, Kich products are also certified for fire safety standards by Warringtonfire (UK). Kich Handrail and Baluster Systems have been successfully t e s t e d f o r va r i o u s A m e r i c a n standards by Al Futtaim Exova testing (AFE-Dubai). Regarding this glorious merit, Mr. Bharat Hapani, Managing Director of Kich Architectural Products Pvt. Ltd. stated, “We try to adopt innovative ideas and technologies to accommodate all possible media in our promotion. With such a planned approach we have succeeded in gaining brand recall among end consumers as well as influencer groups. I believe this accreditation of ‘Asia’s Most Promising Brand’ is a result of our product quality and service commitments to our customers. These two fundamental values have made Kich the most acceptable brand in the mind of the customer.” Contact www.kichindia.com

Advertorial

THE INSIDE TRACK January 2015

Interview

he mission of KMG Ceramics is to launch and give the world tiles enriched with experience and innovation, at affordable prices. The KMG brand is the brainchild of Dr. Khater Massaad who is a recognised entity in the field of ceramics. It was his idea to explore the Indian market and its demand for quality ceramic tiles.

KMG Rolls Into India The Khater Massaad Group (KMG), a rising

star in the global ceramic sector, marks its entry in the Indian market with a new plant for tableware. BY ULKA MANJREKAR

Mr. Sudhir Malesha, CEO, KMG Ceramics

Can you tell us more about the table ware rollout by KMG in India?

In the next three years KMG aims to be in the band of the top six prominent ceramic tile players in India.

Together with his investment company Star Investment Holding (SIH), they aim to develop KMG in India and worldwide. KMG Ceramics promises to offer excellent, unique products of superior quality at reasonable prices. Their portfolio comprises of products of different sizes and styles providing a variety of interior home solutions under one brand.Vitrified floor tiles are available in a variety of sizes and Italian wall art tiles in the size of 300x 1200mm. In an exclusive interview with The Inside Track, Mr. Sudhir Malesha, CEO, KMG Ceramics, shared with us details about KMGâ&#x20AC;&#x2122;s plans for the Indian market.

in India, Bangladesh, Saudi Arabia and very soon in Ethopia and Nigeria. These are our five projects

till 2015. In 2016 we will start with our next five projects that will end by 2017.

What is your strategy for the next three years?

Can you tell us about KMG? What are your areas of operation? KMG is an international brand where we will be developing products like ceramic tiles and table ware with SIH. SIH will operate with local partners all over the world, and the brand will be KMG worldwide. There are already plants operational

We have just opened a plant for table ware. The company under which table ware is manufactured is known as Umberto Ceramics International Pvt. Ltd. Under this company, there will be brands of table ware available known as Ariyan and Stella. The ceramic tiles will remain under the name of KMG, while the tableware range will be available in the market under the brand name of Umberto Ceramics. Our focus will be on developing both these segments in India.

KMG has recently ventured into tableware with two new brands named Ariyan and Stella

In the next three years, we will probably be in the band of six prominent ceramic tile players in India. After we reach our goal of being in the top 6, our plan for next two years will be to upgrade ourselves and climb the ladder yet higher. We have started marketing our products through OEMâ&#x20AC;&#x2122;s first, making a base for KMG. In KMG, our process will be fast. Having an experienced team, we know how to go about it. It will take about one to one and a half years till we start servicing the market with our own plant. Within three years we have

THE INSIDE TRACK January 2015

a plan of establishing two plants and a network of OEMâ&#x20AC;&#x2122;s. What are some of the products that KMG will offer the Indian market? We will bring new trends into India. Innovation is our strategy - we will deliver new and technologically advanced products to India. New innovations, sizes, better quality are some of things that a consumer looks out for. Porcelain tiles which are also known as vitrified tiles are our main product portfolio but we will also be catering to wall tiles, ceramics, etc. Sanitary ware will also be a part of our portfolio but at a later stage. What is the objective of KMG as a brand? We would like to provide our customers with what they expect from us. The pioneers of KMG come with vast experience and knowledge and this will help the company grow fast, in the right way. We are aware of our target audience and their demands. Over a period of time, we shall develop our product portfolio further to cater to their specific needs. The concept of having OEMâ&#x20AC;&#x2122;s has come into the picture only because we would like people to be more aware about KMG and its products and the change that we can bring in the industry. Can you tell us more about your sales and distribution strategy? Currently in Maharashtra we have

Dr. Khater Massaad, The Chairman, KMG Group

What is the revenue target you have for KMG for the next three years?

three distributors - in Mumbai, Pune and Nagpur and one in Ahmedabad in Gujarat. We have plans of having around 2,000 dealers all over the country. The role of dealers and distributors, are important to us. We h a v e s t a r t e d w i t h b o t h distributors and dealers to cater to different markets. We are dealing only with a few states as of now, namely Gujarat, Maharashtra, Karnataka, Kerala, Tamil Nadu, Telangana, and Andhra Pradesh. Also, we have started targetting the Upper North starting with Chandigarh and Punjab. However, there are

a few places left to be catered by us, like the East. We have plans to start in Orissa, West Bengal, Chattisgarh, Madhya Pradesh, Bihar, Patna, Assam, Uttar Pradesh and Rajasthan soon.

With both the plants operational and OEMs growing we are looking at a target of Rs. 800-1000 crores in three years and for the first year our OEM target is Rs. 100 crores. Contact email: md@kmgindia.net web: www.kmgindia.net

THE INSIDE TRACK January 2015

Fair News

IMM Cologne Date 19th - 25th Jan 2015 Venue Cologne, Germany Contact web: www.imm-cologne.com Professionals belonging to the global furniture and interior-decoration sector mark their presence at the IMM Cologne. Here, new ideas are showcased, trends are launched and the course is set for future business success. In 2015, IMM Cologne will for the first time be held in new halls at what looks set to become one of Europeâ&#x20AC;&#x2122;s most attractive trade fair venues.

Domotex Date 17th - 20th Jan 2015 Venue Hannover, Germany Contact web: www.domotex.de Domotex Hannover is one of the most professionally organised trade shows in Germany, dedicated exclusively to the architectural designing and floor covering industry. The show provides attending exhibitors get in touch with a large number of prospective buyers, thereby boosting up their overall sales figures. Over 40000 visitors will attend the Domotex show 2015, from more than 87 countries. More than half of the total number of show attendees usually hail from foreign shores and an overwhelming majority of the participants have already expressed their satisfaction with the various activities that are conducted during the show. Carpets, textile floor covering options, wooden and parquet flooring and floor lamination are some of the main items of exhibit at the show and the latest market trends and patterns are closely deliberated upon by the industry professionals attending the event. The total exhibitor count expected here is more than 1400 and the show is attended by more than 500 media persons as well.

Salon Du Cote De La Maison Date 31st Jan - 2nd Feb 2015 Venue Toulouse, France Contact web: www.salonmaisondemaintoulouse.com Salon Du Cote De La Maison is an international trade event to be held in Toulouse, France. It has been scheduled to be continuing over a period of three days. It aims at development in the real estate, house building and green energy renovations and construction industry. It will act as a perfect marketing platform that will be entirely dedicated to the endorsement and encouragement of both the domestic as well as international market sector. Salon Du Cote De La Maison is a must attend event for the large number of professional speakers, exhibitors and representatives from leading market enterprises that especially deal with house and wooden construction, green energy renovations, leisure property, real estate projects and interior or exterior design technology.

Fairs & Exhibitions Architect at Work Date 21st - 22nd Jan 2015 Venue London, UK Contact web: www.architect-at-work.co.uk Architect@Work London will take place in London, United Kingdom for a period of two days. This international expo will be attended by eminent experts related to the architecture and designing industry and potential customers. By attending this expo these experts will get an opportunity to share their knowledge and experience with the architects. At the same time, this expo will also convey to the architects and engineers of contemporary times, the significance of water treatment and purification and roof covering techniques. Architect@Work London is also designed to provide relevant information to the manufacturers, importers and distributors of ornamental mouldings and decorative plasterwork, wall and ceiling coverings, suspension systems and rods, decorative accessories, etc.

Date 23rd - 26th Jan 2015, In-Store Asia Venue Mumbai, India Contact web: www.instoreasia.org In-Store Asia is one of the most comprehensive retail sector trade shows in India. The show brings together a large number of qualified professional experts and the latest developments and updates are closely looked into here. The show ranks high on the popularity count, with more than 5000 visitors participating in the event on a regular basis. Topical convention sessions are organised during the event and several noted industry speakers are invited to the show too. Over 100 professional exhibitors are present here, showcasing an extensive array of POP designs, kiosks, store fittings, lighting solutions, specialty signage products, retail software equipment and a host of other associated items. A separate Design Pavilion is also set up at the show and participating architects and designers can directly interact with leading retailers. The show is attended by a number of senior corporate executives and offers grand networking opportunities as well.

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THE INSIDE TRACK January 2015

Spot Light

auri and Nainika Karan have achieved great accolades in India as successful fashion designers since the launch of their label Gauri & Nainika in January 2002. With a design philosophy that is distinctly feminine and European, their collections are retailed at exclusive boutiques in India and the Middle East.

The designer duo, Gauri and Nainika Karan

Home Couture Gauri and Nainika Karan, renowned fashion designers, venture into interior design with a sophisticated home-décor store in Delhi. BY SHIBANI PUNEKAR Inspired by European fashion history, art, music, books, personalities, theatre, old Hollywood, red carpet glamour and pictures of their mother from the 70s, the brand has always had an extremely romantic and feminine feel. After witnessing their designs being donned by some of the most stylish people in the world, the designer duo have ventured into the home-décor segment with a new flagship store in Delhi. Designed by Gauri and Nainika themselves, the concept behind the new endeavor is to create an ambience that is a fine amalgam of vintage and contemporary style. Every element of the store has been carefully thought out to convey the creative spirit of

Gauri and Nainika Home, the new home-décor store in Delhi represents fine harmony of vintage and contemporary

the brand and every detail has been underlined to portray the soul of the brand and the details have been emphasised upon through the use of colours, textures and materials that are rich and romantic. The store is located near the momentous Qutub Minar archeological complex, in the art hub of Lado Sarai. The store spans across 4000 sq. feet and the two floors include both the Gauri & Nainika fashion label and the Home line. As a fashion label, Gauri and Nainika have always represented timeless elegance and sophistication. Now the brand takes forward the same design philosophy into interior design. Gauri & Nainika Home is a luxury home furnishings brand offering furniture, lighting, contemporary photography, textiles and other objects of décor curated by the designers. They present classic furniture shapes like the Trestle table, the

Chesterfield and the Porters Chair in rich velvet, leather and fine teaks or oaks, crafted with elegance. Loveseats draped in bold black and white stripes, four-poster beds, oak dining chairs in grain-sack jute, statement making maritime pendant lights, tripods are some highlights of their exclusive collection. Classic furniture shapes such as the Chesterfield, the Porters Chair and the Trestle table rendered in luxurious velvets, leathers and the finest oaks and teaks combined with authentic hand craftsmanship come together to create the ultimate in refinement. They have also collaborated with Tarun Vadehra for Furniture, Vadehra Art Gallery, Tasveer for art photography and Klove for bespoke lighting clearly ascertaining a strong passion for design. Contact web: www.gauriandnainika.com