Volume 7. Issue 06. June 2013 Rs. 25/-
THE
INSIDE TRACK CONNECTING THE DESIGN COMMUNITY Now view our web edition at www.theinsidetrack.in
Cover Story
K
ludi is an international family business managed today by its third generation of owners. A specialist for bathroom and kitchen mixer taps, showers, bathroom accessories and complete bathroom solutions, Kludi was founded in Menden in Westphalia, Germany in 1926.
Kludi - More Than Just Taps
Kludi demonstrates immaculate design and pioneering technology in the bath and kitchen space. and is the General Manager of Kludi Group) shared insights on what goes into the making of this iconic brand and the plans they have to spread far and wide in India.
Kludi Amba appears to be cast in one piece as the operating mechanism is an integral part of the faucet
How are Kludi’s products differentiated from other conventional products available? And how does Kludi plan to compete with other Indian and international players? Mr. Janusz Palarczyk, Managing Director, Kludirak India
Kludi’s designs are linear, full of authenticity and aesthetic appeal combined with contemporary sparkle. The focus is squarely on people with their current-day needs and future wishes. In a recent interview with The Inside Track, Mr. Janusz Palarczyk, Managing Director of Kludirak India (who also dons the hat of Managing Director, Kludi Central-East Europe
At a general level, Kludi globally has clearly differentiated itself in design and innovation and has consciously avoided falling in line with common trends. World-class quality and consistency has been Kludi’s mainstay. It is a reflection of the philosophy of Mr. Franz Scheffer, the Chairman and Founding Family - ‘There is one thing Kludi definitely must not be and that is: interchangeable. That’s why Kludi has an unambiguous competence profile.’ Globally and in India, our tools to
awards Kludi has bagged over the years are testimony to Kludi’s differentiated profile and commitment to quality. All that reflects the passion of more than 1000 highly qualified people working at Kludi and the final result are exceptional bathroom solutions with great value for money. In what product categories does Kludi operate in India? Can you share details on the pricing of Kludi solutions?
be competitive are innovation, superior quality and love to detail. Kludi has differentiated itself with continuously launching innovative products, with many ‘firsts’ to its credit. The scores of quality certifications and design
In India, Kludi offers products like the entry level KludiRAK bathroom set ranging from Rs. 12,000 - Rs. 19,000 that covers the economy to medium segment, followed by the flagship Kludi brand from Germany ranging from Rs. 21,000 - Rs. 60,000 covering the upper medium to high end luxury segment. We also have two lifestyle brands, Esprit and Joop that range continued on page 2