The Inside Track March 2013 by The Inside Track

Volume 7. Issue 03. March 2013 Rs. 25/-

THE

INSIDE TRACK CONNECTING THE DESIGN COMMUNITY Now view our web edition at www.theinsidetrack.in

Cover Story

he seeds of Miele were sown in the year 1899 and so were the seeds of quality. Since then the fruits of continuous innovation and a core focus on quality have allowed Miele to spread across five continents and make it the global premium brand of high-end domestic appliances. The quality and high durability of Miele is recognised the world over, and that includes India. Miele likes to stick to its mantra of ‘forever better’ and be the market leader in quality and technology.

Miele Makes It Forever Better

Miele, a brand synonymous with excellence, believes in giving people nothing but the best. This family owned business has shown the world how to be at the top of their game for more than 100 years! generation of products we have found ways to become better, and introduce products that are different from all others in the marketplace. Miele is a world leader in premium domestic appliances. Do you see a new range of products or an entry into a new category?

Dr. Zinkann, Co-Proprietor and Managing Director, Miele

At the Living Kitchen fair in Cologne, Germany, Dr. Zinkann, the Co-Proprietor and Managing Director of this family owned company shared his insights with us on why people everywhere want to be surrounded by this winning brand.

which is completely new to our business. This is a new philosophy to go with the product which also has a lot of technical detail way ahead of its time. We have a long history to tell and a lot of experience, with every new

It depends on what you define as a new product category. Our business is domestic appliances. In this field we are the premium brand worldwide. We are quality and technology leaders right from free standing products for washing and cleaning machines to cooking and built in appliances. This year we have launched our latest generation - a completely new line of built-in appliances that will replace 80% of our existing built-in appliance

Miele’s philosophy is Forever Better. How is this reflected in the range you have just launched? Well, ‘forever better’ means ‘be different’. This is reflected in the kind of company we are. We are family owned, debt free and fully auto financed; we have just one brand and just one field of focus. That is one of the ways of being different. The other part to being different is in terms of technology, durability and quality. For the past 112 years, we have been the best when it comes to durability and quality. What you can witness in our products launched here is the technology advantage. We have launched a completely new control system, like you have in the iPhone,

Synthesizing form and functionality with every appliance, Miele products give customers the highest degree of convenience with a touch of luxury

range. This has been an enormous effort for the organisation this year. We are a family business, fully auto financed and we do not have any debts. That means we have to concentrate all our power and strength on what we are really good at. We know that if we concentrate all our efforts on one brand, one field and one positioning, then we will be successful. If we spread forces and go to other business fields we can never be as good. I know there are people who think that we put all our eggs in one basket, but we are very successful because we ‘did’ put all eggs in that one basket! What is the best-selling product for Miele? In terms of pieces, it is definitely the vacuum cleaners, because we sell over 2 million vacuum cleaners. However, the built-in business now accounts for 40% to 45% of our overall business. So, it is continuously gaining importance. My two favourite products are the new generation of coffee makers and steam ovens. This year 80% of our product portfolio is renewed. And it is not just a facial re-design but a complete redesign. In our new product line 6000 you can understand very easily what is different. When you experience the new control and user interface you can see how it is better and gives more value. continued on page 2

THE INSIDE TRACK March 2013

How successful has the Miele ideology been in India?

Is there a potential for manufacturing in India?

Well India is a difficult story. At average income levels people have staff in their homes and kitchens, and often people do not wish to buy expensive appliances for their staff to use. However, in the last 20 years there has been a significant increase in the appreciation of western brands where image and status are playing a role. This is where we step in. The project business in India is improving. Apartments are furnished with kitchens and appliances and that’s our business. If we talk about free standing products, people often think - why should we buy an expensive washing machine? The price of the wash load of garments made of silk or cashmere that you put in the washing machine is often more expensive then the washing machine itself. Our washing machines with their honeycomb drums and other details treat your wash load like a second kid. We have to bring this understanding to the Indian consumer. This is slowly but steadily increasing, and in the long run we believe in the Indian market.

No. Our strength is made in Germany. We have 90% of the value of our products created in Germany. There are parts we could buy in other places for a cheaper price tag. But for us this is not important. What is important is 20 years durability and consumer happiness. We want to have consumers who are happy with Miele, rely on Miele and recommend the brand.

CONTENTS

Miele products are expensive in India. Is there an effort to rationalise prices?

Jean Nouvel At iSaloni, Milan 4

No. We can never win the battle over price. We will never be the price leader. We will never be the number leaders. Economy of scale is important but that is not our business model. Our main goal is forever better. Our focus is the premium segment. The cheap segment, or the let’s say the entry level is where everybody goes. However, that is not for us. There will always be people who will want to be surrounded by special brands that are premium and the best. Contact web: www.miele.in

THE

INSIDE TRACK MARCH 2013

COVER Miele Makes It STORY Forever Better 1

The Latest On Recent Launches And Products 6 Endo Lighting Corporation Comes To India 10 Galloping Thoughts 12 Save Energy With Lutron 14 Cera’s Big Expansion Plans 16 Shunya - The Net Zero Energy Home 17 Gilding Your Interiors 18 Dinner-ware Re-imagined By Michael Foley 19 Exhibitions and Fairs 20 D³ Contest Scores With Designers 22 BAU - The Architect’s Fair 23 Ring Ma Belle 24 Owner, Publisher & Printer Mr. Anish R. Bajaj for Marvel Infomedia Pvt. Ltd. Printed at Marvel Infomedia Pvt. Ltd., B 62, 1st Floor, Cotton Exchange Building, Cotton Green Road, Cotton Green, Mumbai 400 033. Published at B 62, 1st Floor, Cotton Exchange Building, Cotton Green Road, Mumbai 400 033 Tel (022) 23736133/1 Editor Mr. Anish R. Bajaj THE INSIDE TRACK Volume 7. Issue 03. March 2013. English - Monthly. This issue contains 24 pages including both covers. Creative Director Natalie Pedder Assistant Editor Shweta Salvi, Sub-Editor Vikas Bhadra, Ulka Vartak Layout Design Asif Shayannawar, Snigdha Hodarkar Marketing: Mumbai B 62, Cotton Exchange Bldg, Cotton Green, Mumbai 400 033 Tel: (022) 32656823, 23736133, 32958501 Fax: (022) 23743069 Email:response@marvelinfomedia. com Delhi Ms Sumita Prakash, Flat F 304, Rajasthan C.G.H.S. Ltd,Plot No. 36, Sector 4, Dwarka, New Delhi Tel: 9899179540 Email: s_biswas1203@ yahoo.com Chennai Mr S. Venkataraaman, Flat No. 2, 3rd Flr, E Block, Hansa Garden, 30 Madampakkam Main Rd, Rajakilpakkam, Chennai 600 073 Tel: (044) 22281128 Mob: 9444021128 Email: svenkat@ marvelinfomedia.com Kolkata Mr Subrata Mazumder, 2, Nabapalli (Bidhanpalli). Kolkata 700084 Tel: (033) 2410 4296 Mob: 9831131395 Email: subrata22@rediffmail.com Europe Pavilion Francaise 1282, Rue du Noyer, bt 161030 Bruxelles, Belgium. REDUCE REUSE RECYCLE Recycling old magazines and newspapers is one of the easiest ways to help the environment. To increase the supply of recoverable wood fibre and to reduce the demand on the world’s landfills, THE INSIDE TRACK urges its readers to actively participate in recycling efforts.

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THE INSIDE TRACK March 2013

Spot Light

he 52nd edition of the Salone Internazionale del Mobile (9th to 14th April 2013) is giving a heads-up on an innovative project informed by myriad business demands. One of the most distinguished exponents of the architectural world, Jean Nouvel, Pritzker Prize 2008 winner, has been commissioned to carry out a huge project dedicated to the Saloni, interpreting the tremendous changes that have changed the face of living and work spaces alike. The French architect will explore contemporary building options freed up by a rejection of cloned, enclosed and repetitive spaces in a dedicated area inside the SaloneUfficio pavilion, with new sectional concepts guaranteed to fire up the exhibiting companies as they take on the national and international markets with even greater gusto. The exhibit will be set out over a 1,200 m2 space illustrating several different scenarios serving to develop the main strands of his vision of a workspace.

Jean Nouvel At iSaloni, Milan Jean Nouvel is all set to showcase the

concept of quality in a workplace at the iconic iSaloni design and furniture fair in Milan this April. Jean Nouvel built his first office building - the CLMBBDO advertising agency on the outskirts of Paris - in the late eighties, giving full rein to the key strands of his vision of the workspace: mobility, conviviality, enjoyment, fun, with offices opening onto both the inside and the outside of the building. “In 30 or 40 years time we will be stunned to see just how unliveable most of today’s offices really were”, says Jean Nouvel. This concept of pleasure in office living is precisely what i s d r i v i n g “ Pr o j e c t : o f f i c e s for living”. It is a quest for new materials

and new technologies for creating comfortable, effective, user friendly

Jean Nouvel’s “Project: offices for living” is dedicated to the Saloni, interpreting the tremendous changes that have changed the face of living and work spaces alike

and ecologically-aware environments. We need to inhabit our offices the way we inhabit our homes and our cities, because we spend just as much time in the workplace as we do in our own apartments, and everyone has a right to small pleasures such as - light regulation, emplacements, views, and the right of expression through furniture and objects.Offices are therefore living spaces that should be seen not just as the same old method actors playing a functional and effectual role, but as individuals pleased to be there. A classic apartment, an industrial warehouse, a private house, a skyscraper, an industrial platform and a theoretical space will be turned into more user-friendly and enjoyable working environments, spaces unfettered by traditional rules, governed by the pleasure taken in working, in which everyone is free to build their own space according to their own needs, full of light and reflections. The project will include a small compendium of furnishings and designs by great architects, a homage to the objects on which our foundations are built. “Project: offices for living” will showcase several different work environments light years away from urban segregation and functional cloning. As Jean Nouvel says, “The architect’s job is to interpret the technical, cultural and social changes of the age in which we live and to express them poetically in a quest for freedom.” Contact: web: www.cosmit.it

THE INSIDE TRACK March 2013

Armstrong’s Suspended Ceiling Systems

It Products Kohler’s Hands-Free Faucet Kohler has introduced a handsfree faucet, Sensate embedded with a state-of-the-art sensor with a response time of a mere 20 milliseconds. Put your hands or a dish under the spout, six inches or closer, and the water flows in a flash. Pull them away and the tap turns off instantly. The Sensate also has a manual lever, in case one prefers the water the old-fashioned way or if a power failure cuts the hardwired fixture’s hands-free capability. Its spray head toggles between spray and stream and a magnetic docking system securely locks the spray head in place. Kohler’s Sensate faucet is available in polished chrome and scratch-resistant stainless steel and enables one to speed through cooking and cleanup tasks while enjoying a cleaner, more

hygienic kitchen environment. DockNetik, Kohler’s new docking system secures the pull-down spray head to the spout using magnetic force. Sensate’s intuitive response technology is in tune with your every move; a simple wave or hand gesture or an object such as a pan or utensil turns it on or off. The faucet’s sensor is precision-designed to provide reliable operation every time and to prevent false activations when one is working in the sink area. Contact web: www.kohler.co.in

Ozone Introduces Revolving Glass Door Systems

Ozone Automatic Doors are designed with a futuristic vision encompassing cuttingedge technology and highend hardware fittings. These systems have a very low maintenance requirement and can be used in even the most high traffic areas without any glitches offering a ‘5-S’ experience to its users speed, silence, strength, safety and smoothness. The Ozone Revolving Glass door system is suitable for performing heavy duty functions and has been built with high quality system to ensure safety and efficient functioning. These

door systems are certified for its quality and performance and confirm to the European and American CE Standards. These systems use the internationally acclaimed BEA Eagle Motion Sensor from Europe - which is one of the world’s biggest manufacturers of Radar Sensors. Prioritizing the safety concerns of its users, an Anti-Squeeze function has been integrated in this system to avoid any mishap. All products from Ozone come along with a responsible service network ensuring minimal break downs and happy customers. Contact www.ozone-india.com

Armstrong India has come up with Sound-scape Shapes Acoustical Clouds ceilings for the purpose of creating ideal room acoustics. These suspended ceiling systems and false ceilings ensure clarity in communication and auditory experience which is very important in a commercial establishment. The systems not only absorb unwanted noise and echo, but also help in proper sound transmission. This produces excellent sound effects in any indoor space. Moreover, suspended ceilings are the best way to cover up unsightly pipes and wiring on a ceiling.

Armstrong’s Sound-scape Shapes Acoustical Clouds ceilings further raise the style quotient of any interior design. These clouds are available in ten eye catching shapes and six attractive colours and can totally redefine interiors. Sound-scape shapes can be used to create a striking design for a new space or also refresh an existing area. It’s a product imbued with beauty and performance and imparts sound absorption upto 0.95 NRC apart from humidity resistance upto 90% RH. Contact web: www.armstrong.co.in

Square Foot Establishes The Eco Friendly Outdoor Deck Flooring Square Foot has placed in the market, a latest range of Ipe outdoor deck flooring. Designed and tested for outdoor areas, the Ipe floor can be installed and utilised on any surface such as around the swimming pool, garden path or even the patio. It is functional and hygienic for use in saunas, fitness centres, spas and beachside areas and comes in a 300 x 300 mm tile system. The easy installation and disassemble system makes Ipe ideal for temporary installations such as the seasonal use of public areas by hotels and restaurants. Ipe is also a convenient solution for homes as it quickly creates a stunning outdoor deck that is easy to dismantle in case of house shifting or leakage of underground pipes. This decking is naturally resistant to the decay of wood and wood damaging organisms

like white ants making it very ideal for outdoor installations. Available in two finishes striped, specifically designed for swimming pool decks, beach side areas and spas and smooth for patios, gardens and gazebos. Special water based oil can be applied twice a year to prevent the wood from changing its colour to white or silver. The price range for the Ipe deck flooring starts from Rs 425/-. Contact web: www.squarefoot.co.in

THE INSIDE TRACK March 2013

It Products Herman Miller Presents The Limited Edition Eames Table Herman Miller has released a limited-edition piece, the Eames wire base low table, which is more than a conversation piece; it is a classic design with limitless uses

Idus Launches Stylish TV Stands

Streamlined and minimalist, the TV/Plasma stands launched by Idus from the Cattelan Italia brand are a series of contemporary TV holders that fit perfectly into any modern dĂŠcor. Made from stainless steel, glass, wood and chromed parts, most of the stands are adjustable in height and have enough space on them for a DVD player, DVDs, magazines, or for whatever else that can be stored there. Skillfully designed, these stands look more like a work of art rather than simple furniture. A light present inside is a useful touch, whilst the swiveling frame means the TV can be viewed from almost any angle in the room. These are suitable for flat TVs up to 42 inches. The price range for these TV stands starts from Rs. 50,000/- and goes upto Rs. 4.5 lacs. Contact web: www.idus.in

around both home and office. The select edition Eames wire base low table is a practical and versatile piece that works nicely wherever the need for a small surface arises. This edition comes in three colours - cobalt blue, red-orange, and yellow-gold. The use of welded wire rods in the base and the bevelled edge reveals the essential material beneath the surface. The base consists of two U-shaped steel rods attached to the top with cross members for added

stability; it is finished in a durable powdercoat. The tableâ&#x20AC;&#x2122;s compact size and light weight makes it convenient to move whenever a small and attractive surface is desired. Scatter them around a room or line a few of them up to work like a coffee table or use them as bedside tables. These may be even stacked one on top of another to serve as an end table next to a sofa. Contact tel: 080 30921333 web: www.hermanmiller.com

THE INSIDE TRACK March 2013

The Director Lounge Pantry By Arttd’inox

It Products Miele Introduces Gas On Glass Cooking Miele presents a new generation of Gas on Ceramic Glass Hob in an attractive design, easy-toclean pot rests and a formidable collection of safety features. A special feature of the new hob unit is that the gas burners and the pot rest sit on a ceramic glass surround. Although each gas burner is assigned its own removable pot rest, the arrangement of the individual pot rests creates a smooth even surface across which users can slide pots and pans easily. After cooking, the enamelled cast-iron rests are simple to remove, ensuring an ease of access to the ceramic surface below for cleaning. For controls, Miele uses high-end rotary knobs made

from solid metal. The unit comes with the GasStop safety feature which automatically terminates the flow of gas when the flame is extinguished. Furthermore, GasStop&ReStart and QuickStart are some more key safety and convenience features. The new model also sports a minute minder and ‘hot-to-thetouch’ heat indicators. A red LED indicator above the knob indicates that a burner is switched on. Once switched off, the same LED indicates the presence of residual heat. This model also features a convenient switch-off device which can be turned off at the touch of a single button. This hob unit is priced at Rs. 154990/-. Contact web: www.miele.in

Electrolux Presents An All New Side By Side Refrigerator Electrolux presents an all new 90cm side-by-side refrigerator that comes with a digital display temperature control, ice water dispenser and a home bar. A refrigerator like the Electrolux ESE5688SA has a fast freeze function which lowers the temperature of the freezer even further. This ensures that the food is frozen as quickly as possible. Its bins and shelves come with features of adjustability giving more flexibility for food storage. One may store a considerable amount of food on these shelves as Electrolux refrigerators have a system of triple deodorisers that attract and absorb stray odours and have odour control bins that help prevent the strong smells of one food mixing with that of another. Moreover, these refrigerators also have an adaptive defrost system which conserves energy as the defrost heater is turned

on only when necessary. It also comprises of humiditycontrolled crispers that keep fruits and vegetables ripe and fresh. The price range for these refrigerators starts from Rs. 1,81,000/-. Contact web: www.electrolux.in

Arttd’inox, one of India’s premier stainless steel brand offering high value kitchens, now presents the Director Lounge Pantry, an interesting concept in modular kitchens. This on-premise lounge is specially designed to take care of the F&B requirements of top corporate honchos across organisations. Arttd’inox has conceptualised exceptionally classy and functional pantries that can be customised for optimal space utilisation. These modern kitchens are tailor-made keeping in mind Indian climatic conditions. The building block for these pantries is stainless steel which is a hygienic, timeless and durable material.

The kitchens are designed with a special anti finger print coating that makes them long lasting and helps retain their fresh look for a long time. This ecofriendly material makes them water-resistant, pest resistant, corrosion free and hence easy to maintain. The brand offers a precise and distinct style that is contemporary, linear and yet minimal. Keeping pace with the modern times, these kitchens can be customised according to various styles and colours of a wide bandwidth offered in stainless steel. The Director Lounge pantry is priced at Rs. 10 lakhs and above. Contact www.arttdinox.com

Fisher & Paykel Introduces The Social Kitchen Fisher & Paykel modular appliances create a space of maximum flexibility and functionality. One of the world’s most human-centric premium appliance brand, Fisher & Paykel has launched the concept of ‘Social Kitchen’, with an idea to free householders from the work triangle and to make kitchens into places where people feel free to live and interact rather than just complete domestic tasks. The Fisher & Paykel ‘Social Kitchen’ is looking at the changing nature of the kitchen and how appliance design can make that a better space and one that is an inviting working and social environment. Understanding the dynamic nature of modern living, Fisher & Paykel’s product range is structured around five areas - cooking, cooling, cleaning, washing and drying. The complete range includes dish washers, refrigerators, coffee makers, cooking hobs, washing machines and dryers.

Taking into account the omnipresence of drawers in various storage facilities, Fisher & Paykel have introduced the dishwasher and the cool-drawer. Contact web: www.fisherpaykel.in

THE INSIDE TRACK March 2013

It Products Kich On I-Mark Winning Spree Kich Architectural Products Pvt. Ltd., a Rajkot based architectural hardware giant, has recently won the I-Mark, second year in a row. I-Mark (India Design Mark) is a symbol of paramount design and quality, awarded by India Design Council (National

Strategic Body for Multidisciplinary Design in India). It is awarded to those products which are original, aesthetically beautiful, qualitative and environment friendly. In the first edition of I-Mark, Kich won I-Mark for its handrail and baluster systems whereas in its second edition Kich has emerged as a leader by winning the I-Mark for its mortice handles. These handles are tested as per BS EN 1906:2010 grade 2 specification by Exova Lab UK for 1, 00,000 working cycle test, a 76 minute fire resistance test and 96 hours of a corrosion resistance test. Kich has continuously raised its quality and design standards thus contributing to a healthier competition in the market. Contact www.kichindia.com

Portico New York Initiates The Manish Arora Collection

Arastan Exhibits At Good Earth, Mumbai

Arastan, a retailer of exotic home décor, returns to Mumbai to feature the best of artistic traditions from the Silk Route at Good Earth’s flagship store at Raghuvanshi Mills. The caravan of treasures includes carpets from across the Caucasian region and from Kurdistan, embroidered glassware from Azerbaijan and a new collection of the popular blue ceramic and silk ikat from Uzbekistan, as well as Arastan’s signature tribal cushions and ottomans. The featured collection also includes rare tribal carpets and kilims from the Caucasus, Iran, Turkey, Morocco and Uzbekistan including the much sought after Quba, Shirvan, Ganjeh, Kazak, Karabagh, Gabbeh and Kurdish

rugs. These rugs are produced primarily by nomadic and semi-nomadic groups living in villages rather than in the more systemised workshop settings of large cities. They are striking in the daring use of bright, contrasting colours and the incorporation of a wide variety of tribal motifs. Arastan brings the history and culture of the Silk Route to Indian consumers through a range of fine and authentic handcrafted products, including jewellery, carpets and kilims, ceramics, and wall art sourced from the rich artisanal tradition of Anatolia, the Caucasus, Persia, Central Asia, and Northern Africa. Contact web: www.goodearth.in

From IV (See rule 8) Statement about ownership and other Particulars about newspaper The Inside Track to be published in the first issue every year after the last day of February.

Home linen brand, Portico New York, in association with Manish Arora, brings the runways of world fashion into Indian homes. ‘Manish Arora for Portico’ is an association of high fashion and international designs at accessible prices. Four collections in vibrant tones and vivid patterns combine the aesthetics of old and new India with the comfort of the finest materials. Each of these designs is a beautiful combination of global perspectives and traditional Indian motifs, shapes and colours.

Fourteen patterns are divided into four distinct collections; Arora’s designs range from elegant navies and burgundies to exuberant pinks and yellows. Each pattern in the Manish Arora collection for Portico is available as a complete bedding set that includes a double bed sheet teamed with four pillow cases, a double bedcover and a comforter. The products are available as a complete set and also as individual pieces. Contact web: www.porticoindia.com

1. 2. 3. 4.

Place of Publication : Marvel Infomedia Pvt. Ltda., B 62, 1st Floor, Cotton Exchange Building, Cotton Green, Mumbai 400 033. Periodicity of Publication : Monthly Printer’s Name : Anish Bajaj Nationality : Indian Address : Marvel Infomedia Pvt. Ltd., B 62, 1st Floor, Cotton Exchange Building, Cotton Green, Mumbai 400 033. Publisher Name : Anish Bajaj Nationality : Indian Address : Marvel Infomedia Pvt. Ltd., B 62, 1st Floor, Cotton Exchange, Building, Cotton Green, Mumbai 400 033.

5. 6.

Editor’s Name : Anish Bajaj Nationality : Indian Address : Marvel Infomedia Pvt. Ltd., B 62, 1st Floor, Cotton Exchange, Building, Cotton Green, Mumbai 400 033. Shareholders Names and addresses of individuals who own the newspaper and partners or shareholders holding more than one percent of the total paid up capital as on 28.02.2012. a) Anish Bajaj, B 62, 1st Floor, Cotton Exchange Building, Cotton Green, Mumbai 400 033. b) Ramesh Bajaj, B 62, 1st Floor, Cotton Exchange Building, Cotton Green, Mumbai 400 033.

I, Anish Bajaj, hereby declare that the particulars given above are true to the best of my knowledge and belief. Sd/Anish Bajaj Signature of Publisher Date 12.03.2013

THE INSIDE TRACK March 2013

Co. Profile

multi million conglomerate, Endo Lighting Corporation, is one of the market leaders in the LED lighting space in Japan.Bringing international LED lighting solutions to India, Endo Lighting Corporation - a brand synonymous with superior quality and excellence in lighting announced the launch of their multi level flagship showroom - Endo Application Center in New Delhi.

Endo Lighting Corporation Comes To India Endo Lighting Corp, one of Japanâ&#x20AC;&#x2122;s leading

manufacturers of LED lighting products has entered the Indian market. BY ULKA VARTAK guiding and assisting the consumer through the myriad options of the state of the art lighting fixtures. The Endo stores are essentially experience centres; the store will help the concerned to practically experience the real situation when it is installed. They will simultaneously address the market with a wide dealer network and a highly skilled sales force to help the customer find the right solution for his application.

the very best in LED lighting. Exuding international appeal, the showroom reflects a symphony of elegance and sophistication with a contemporary feel. The showroom is split into two levels, clearly demarcating and addressing the specific needs and requirements of a consumer in a spacious, consumer friendly environment, managed by a professional team of sales staff

Started way back in 1967 in Japan, the company has its presence across 45 cities around the world. Endo offers more than 2,700 LED products, including the R series, which includes standard product variants based on a round module; the L series, which offers wide light distribution with lineshaped modules; and the S series, which delivers asymmetrical light distribution characteristics with sq ua re m od ul es . T he se modules are available in five colour temperatures. With the recent launch, the company plans to expand aggressively across major metros in the country with its product basket of a very comprehensive range to meet the needs of every segment of the Indian market, with breakthrough technology

and products. Endo is a premium s e g m e n t c o m p a n y a n d g i ve s excellent value proposition for indoor technical, be it for high end residences or corporate offices. Endo is extremely popular for its retail products, which gives immense value proposition to the store owners, be it apparel, jewellery, auto showrooms or shopping malls. They have an excellent product range that perfectly satisfies a store owner who is keen on a wide choice of energy saving products well suited for the different exhibits in terms of beam angles and colour temperatures. The sheer choice of products is sure to be a delight for both the home owners and interior designers. The expansive two level standalone showroom occupies a 4000 square feet area, displaying

Mr. Muralidhar Manvi, President, Endo Lighting Accessories India Pvt. Ltd.

Endo Lighting Corporation is a Japanese brand synonymous with superior quality and excellence in LED lighting solutions

THE INSIDE TRACK March 2013

Commenting on the launch of the Endo Application Centre in India, Mr. Ryozo Endo, Chairman of Endo Lighting Corp. said, “It is a matter of great delight and honour to open our doors to the discerning consumer in India. Superior lighting fixtures, price competitive products, attention to detail and most importantly providing an earth and people friendly lighting environment are the cornerstones of our brand and

Mr. Ryozo Endo, President and Representative Director, Endo Lighting Corporation, Japan

we aim to bring forth the same to our very valued customers in India as well. The Endo Application Centre is a stepping stone to further our success stories that we intend to carve in the Indian subcontinent with support from our discerning patrons.” Ta l k i n g a b o u t t h e E n d o Lighting Corporation’s flagship showroom in India, Mr. Muralidhar Manvi, President, Endo Lighting Accessories India Pvt Ltd. said, “We are delighted to present to the

Indian consumer, the unsurpassed magic of meticulous lighting! Addressing the needs of the ever evolving customer, the Endo Application Center showcases their entire product range that caters to the needs of every segment of the Indian market. The range on offer from Endo is sure to be unrivalled in efficiency and product differentiation.” Contact: tel: 011 41724499 email: m.manvi@endo-india.com web: www.endo-lighting.com

THE INSIDE TRACK March 2013

Event Review

hen esoteric ideas get the exoteric touch, you get Mumbai’s iconic Kala Ghoda Festival. Known primarily for its brilliant installations, this year’s festival was intrigued with the women centric themes. The incidents of rape that stormed the nation’s capital was one of the first

Galloping Thoughts With signature installations and many other, Kala Ghoda was a festival of expression at its best. TEXT BY VIKAS BHADRA & PHOTOS BY SNIGDHA HODARKAR

Feeding hungry mouths, ‘The Dabbawala

installations that ogled at the visitors and made them ponder on the sheer tenacity of the crisis. Further as you crossed over the trademark installations which denotes and absorbs the maximum city were on display. An installation of the Dabbawala seemed to announce that ‘every man must carry his own burden.’ The sheer size of the

‘Mumbai Masala’ designed by students of the Singapore International School

figurine made the load appear too much to bear! Giving him company was a huge beverage canister titled “Mumbai Masala” this can was made by the students of Singapore International School out of used beverage cans. In an age where Iron Man and Batman have become cult icons, Kala Ghoda offered the “Wired Man”. Titled Taryavarchi Kasrat, a Marathi phrase meaning balancing on a tightrope, this threaded and wired

‘Taryavarchi Kasrat’ featuring the wired man

superhero denoted the busy souls of Mumbaikars. The installation urged that if fear, anorexia and loneliness are the outcome of our daily lives, it’s probably wise to look for another way of living. The Kala Ghoda festival was also high on recyclability. A cabin

The Cardboard Horse by Haresh Mehta

made out of Bisleri bottles was at hand with a comfortable sofa for three to sit on. Other installations included street furniture made of cane, and a grandfather chair that was the brainchild of the owner of a packaging company, made out of cardboard.

Vikram Arora’s Corrupt Us, an artistic angst on corrupt politicians

THE INSIDE TRACK March 2013

Time To Change is a painted car by 11 year old artist, Dev Mehta’s dream of a colourful, vibrant, alive, rocking, mulitfaceted city

Three themes that made a comeback were Rickshawala, Dream Wagon and Make Me Rich. Rickshawala and Dream Wagon were modified versions of the Rickshaw, which more or less never fail to be seen at city festivals. Where as, Make Me Rich indicated artist Hetal Shukla’s persisting obsession with the big daddy of Indian cars, the Ambassador. If Make Me Rich was vocal in the sense of the cause it espoused, Vikram Arora’s Corrupt Us was an artistic angst on corrupt politicians whose collective conscience

is based on disciplined materialization using democratic means. The artistic portrayal of the Birth of Vespa drew parallels between the world’s first scooter and the wasp which inspired its

Dream Wagon is a modified version of the Rickshaw, which more or less never fails to be seen at city festivals

“Cycle Chalao City Bajao”, a golden bicycle which urged the citizens to use the eco friendly device and save the environment

An installation portraying the birth of Vespa

name and design (for those who came in late Vespa means Wasp in Italian). The connotations of engineering apart, to the onlookers the installation was a “keeda”, kinda cute and funny, whose highlight

A thermocol carving on the lines of Warli folk art

was its colour and not the technical chivalry, which among other things was the basis of the brand’s rise to power. Bang opposite Vespa was the non polluting mode of transport highlighted in thorough grandeur “Cycle Chalao City Bajao” was a golden bicycle which urged the citizens to use the eco friendly device and save the environment. Talking about cycles there was an installation titled “Earth Recycled” which had an array of cycles in front of a globe depicting the map of India with tiny bulbs. The idea was to sit and pedal the static cycles, generate electricity and light up the nation. The message was to regenerate not only the nation but the world on the whole which was possibly losing its sync with the environment.

‘Earth Recycled’ designed by Dipti Bondre and Sanjay Pawar

Of all installations, the most formidable was that of Kapala Totems by Sukant Panigrahy. The installation created to point out the dangers of digital waste included a demon made of retarded mouse pieces, Lan cards and the various parts of the computer. A thermocol carving on the lines of Warli Art, the folk art form from the State of Maharashtra by Baaya Designs captured the commercial ethos of the Kala Ghoda festival, the carving which spelt the word business in Hindi saw the “haves” and “have

An installation pointing out the dangers of digital waste

nots” in deep coherence for building an efficient network of business to achieve their individual ends in the city of dreams. Apart from the installation a lot of stalls had set shop offering everything from designer novelties to traditional and designer wear. Many stalls were supported by Concern India Foundation whereas the rest were on their own. As the sun went down Kala Ghoda turned into a festival of lights in the backdrop of the Max Muller Bhavan and the installations turned into a visual allegory of thoughts, evoking and provoking the sane mind. And it was perhaps after you have rummaged through the festival, on your way back home when the moon smiles at you from the distant zone and the dark horse asserts “Hey did you know hope precedes science and commerce and hope is an art”. Contact: www.kalaghodaassociation.com

THE INSIDE TRACK March 2013

Interview

utron is acclaimed internationally for being the first to introduce the solid-state electronic device known as the ‘dimmer’ used for controlling the intensity of lights and doing away with the need for bulky rheostats and auto transformers. The company is also known for designing, manufacturing and selling pioneering

Save Energy With Lutron Lutron has an array of pioneering products

to offer innovative solutions for residential, hospitality and energy saving missions.

Simple Retrofit Solution - Wireless RF Switch and Occupancy Sensor

Lutron light control products range from individual dimmers to total light management systems that control entire building complexes

lighting control systems and a variety of other ‘smart’ products. Lutron started its operations in India in 2005 and now with an increased India focus they have a new man on the block to grow their

enterprise here. Javier Segovia, will be donning the hat of Sales Director for the Indian Subcontinent and will be responsible for designing and enforcing an aggressive marketing and sales initiative with the aim of building

Retrofit Solution - Energi Tripack (Powerpack Modules,Daylight Occupancy Sensors & Pico)

Lutron’s business in India and striving to make it a household name. Javier Segovia roots trace back to Spain; he has had a long innings with Lutron as their Sales Director for Southern Europe and Africa and prior to that as Sales Head of Lutron in Spain and Portugal. As Lutron opens a new sales and service office in New Delhi their Sales Director, Mr. Javier Segovia gets candid with The Inside Track about their plans for India. Having recently moved to India, what are your plans for Lutron? Oh! so many. We are here for the last 8 years, but in the last 18 months we are hiring more people. We have new people joining us in Mumbai, Bangalore and Delhi. We want to make sure that the market understands who we are. We have been in the high end luxury residential market for a long time and also in hospitality,

having done numerous hotel projects all over India and the world. However, in the past 2 to 3 years we have been focusing a lot on energy savings. Infact, just last year we have done four office buildings in BKC, Mumbai. I want to make sure that the market understands who we are because Lutron is a company who has reinvented itself in the last 3 to 4 years. If we don’t communicate that people may think we are the company who we used to be. I want to make sure that people understand that we have presence in residential, hospitality and in energy savings. What kind of network is already in place in India? We have our own teams in Delhi, Mumbai and Bangalore, but we have distributors in many other cities. When I talk about distributors, these

Total Light & Energy Management - Quantum & Sivoia QED

THE INSIDE TRACK March 2013

Security Keypad Javier Segovia, Sales Director, Indian Subcontinent, Lutron

First electronic dimmer invented by Lutron

are companies focused in lighting, hospitality or those especially focused in BMS (Building Management Systems). We need to have such a network because we cover so many products and solutions. We also have our experience centre to impart knowledge and training.

also very impressive. Therefore, the potential of the market is very high, we need to play a role in talking about ‘quality’ - people sometimes don’t understand what real quality is and that’s where we would like to help.

How do you think the Indian market is different, and what do you need to do differently for this market?

You mentioned Lutron as a company has been reinventing itself continuously. Could you share some insight on how things have changed?

I think India is an amazing market. The awareness amongst people is very high as well as their knowledge of products. Specifiers have a very good understanding and their knowledge on green buildings and technology is

Every year we reinvest 10% of our revenue in research and development. In the last 2-3 years because of the economical crisis we didn’t invest 10%, we invested much more. We are one of the companies who believe that in

Pico tabletop version

a downturn we need to invest more money so that when the economy is ready, we are going to be more ground ready. 11 years ago, we were focussed on very high-end luxury residential projects. But after 3 years we emerged as a key player in hospitality. Over the past few years we are putting our efforts behind energy saving. We are still doing luxury houses and hospitality, but now we are going to try and help society on ways to save energy. What are some of the solutions you think will be most relevant for the Indian market? I want to make sure that people understand we have simple solutions, and these simple solutions could be

used for an office, a warehouse or even for a school. You don’t need to only be a high-end luxury project to install our products. We think the expansion and the numbers for revenue will come from these multiple streams. Lutron can help in saving a lot of energy and I think India is a place where saving energy could be interesting. What do you think is your biggest challenge? Because the market is so big you have to make sure that you are strong enough to stay focussed. The challenge for me is not to get distracted by the sheer size of the market. Contact: tel: 022 40700867 email: lutronindia@lutron.com web: www.lutron.com

Lutron has advanced the technology of lighting control by focusing on exceptional quality and design

THE INSIDE TRACK March 2013

Spot Light

era Sanitaryware Limited, one of the premium bathroom solutions providers, has been at the forefront of innovation right since its inception in 1980. Some of Cera’s innovations in the past have become benchmarks for the industry,

Cera’s Big Expansion Plans Cera plans to expand its sanitary ware manufacturing capacity. BY ULKA VARTAK

Cera plans to expand the production output of sanitary ware in its Gujarat based facility from the current 2.7 million units to 3 million units

like their water-saving twin-flush coupled WCs, 4-litre flush WCs, one-piece WCs, etc. Cera’s product portfolio includes bath fittings, high end showers, shower cubicles, bath tubs, shower temples, whirlpools, steam rooms, kitchen sinks and mirrors, besides its sanitary ware and faucets. Such an extensive product portfolio has made Cera one of the

primary choices of customers looking for stylish products in a contemporary lifestyle. Rolling out new and innovative

products has always been a strong point of Cera. From the epochmaking 3/6 twin-flush models of WCs launched by Cera a decade

back, Cera is now concentrating on further innovations like 3 litre flush WCs, 1 litre flush WCs, etc. Cera, with its latest technology of natural-gas firing, is today one of the largest single-location plant with an effective production capacity of 2.7 million pieces of sanitary ware rolling out from its plant in Kadi, per annum. However, expansion has always been a continuous process at Cera. The company plans to expand its current manufacturing capacities in the next two to three years by making a capital expenditure of Rs. 150 crores. The ongoing plan will rev up its operational efficiency in its Gujarat based facility thereby increasing the production output of sanitary ware from the current 2.7 million units to 3 million units. In addition to this, the faucet manufacturing capacity too will rise from the current 2,500 pieces to 10,000 units a day. Cera has shown a steady growth of over 30%, in the last 3 to 5 years and their latest expansion is a part of periodical expansion plans to keep pace with the sales. Cera’s growth has been much above the market growth. In fact, in the first 9 months of this fiscal, Cera’s top line grew by 50%. Contact: tel: 079 26449781 email: marketing@cera-india.com web: www.cera-india.com

THE INSIDE TRACK March 2013

Green Speak

eading the bandwagon of the ‘Green Revolution’, The 3C Company addresses the challenges of global warming and climate change with the net-zero energy home - Shunya - an evolved way of thinking and sustainable living. A net-zero energy home works on the principle of utilising maximum renewable energy from the sun, wind, etc. and is independent of any electricity grid. Shunya is a net zero energy home that demonstrates how one can adopt sustainable living standards and reduce one’s carbon footprints without having to compromise on the comforts and aesthetics that are normally aspired for in a home. The

Shunya The Net Zero Energy Home The 3C Company unveils Shunya, the self

sustaining net zero energy home. BY ULKA VARTAK Shunya is primarily built with old refurbished materials like old cargo containers, packaged wood and old furniture. It achieves more than 70% savings in electric energy as compared to a conventional building of the same climatic zone; almost

free energy supply. Shunya was designed to run on the electricity produced by the 3 kW photo-voltaic systems assisted with 96 volts battery bank, installed on 25 sq. m. of the roof area. The energy simulation predicts the annual consumption of

The pre-fabricated mobile house Shunya, works on the principle of attaining maximum efficiency in energy, material, water and waste minimisation

word Shunya is derived from “zero” which signifies the beginning and the end. The self contained model Shunya works on the principle of attaining maximum efficiency in energy, material, water and waste minimisation. To reach net zero affordably, the design team worked aggressively to reduce the energy demands of the house using both passive and active strategies like proper building orientation, use of courtyards and verandahs, effective b u i l d i n g e n ve l o p e , d a y l i g h t optimisation, natural ventilation strategies, occupancy and daylight sensors, energy and water meters and photovoltaic panels for electricity generation. Shunya emphasises the principle of bringing together the best materials, efficient systems, efficient lightings, lighting sensors, efficient appliances and day lighting strategies while constructing a building to suit the climatic conditions of the site.

40% savings in electric energy is through passive energy conservation strategies. It has also incorporated a courtyard that serves as a primary source of (energy) light and natural ventilation and has shades with louvers designed optimally for summer and winter climate. All energy uses of the building are met with electricity generated by a 100% solar and thus an emission-

Shunya to be 4,252 kWh. Thus the photo-voltaic modules on an annual basis are able to produce the same amount of the electricity required to run the house. Water consumption of the house is also reduced with the use of waterefficient plumbing fixtures, lowwater consuming plant species and an efficient drip irrigation system for the landscape. The landscape

Mr. Vidur Bharadwaj, Director, The 3C Company

of Shunya is aesthetically designed with strategically placed evergreen and deciduous trees to enhance the microclimate of the site. A vertical landscape green wall and vegetable garden produces food on-site while reducing the heat island effect and increasing the on-site water penetration to the natural ground. The disposal of waste is managed by on-site treatments which include composting; this treats organic waste and converts it into rich manure. Shunya is designed as a pre-fabricated mobile house that was constructed within 45 days from scratch and emphasises on the principle of bringing together the best reused, recycled and renewable materials. The 3C team plan to apply Shunya to one of its current projects - Lotus Panache, which is a Net Zero Energy School. The focus is on reducing the peak energy demand of the building to as low as 1.5 w per sq. ft., against 8 to 10 w per sq. ft. Contact: tel: 0120 4766414 email: info@the3c.in web: www.the3c.in

THE INSIDE TRACK March 2013

Co. Profile

old Craft Studio is a state-of-the-art creative studio dedicated to the process of metal leafing also known as gilding. It has redefined the art of gilding by transforming any surface i.e. pop, wood, metallic surface, glass surface and many more into a desired royal or contemporary finish. Gold leafing is an art of applying gold leaves on the desired surface to transform it into an object that appears to be fully gold or silver. This process involves a treatment of the base on which chemical adhesive is applied followed by gold leaves. The leaves are very fragile and delicate with a thickness of 0.4 microns. Handling the leaves and applying them on the object is the main task of leafing which is then followed by burnishing. Gilding gives the satisfaction of literally turning oneâ&#x20AC;&#x2122;s favourite article into gold which is affordable.

Gilding Your Interiors Gold Craft Studio translates the

process of gilding to create an innovative and unique blend of contemporary art and luxury. BY ULKA VARTAK Gold Craft Studio has redefined the art of gilding by transforming a surface into a desired royal or contemporary finish

Roohi Khan, Creative Head, Gold Craft Studio

Gold Craft Studio offers an array of leafing finishes like gold leafing, silver leafing, champagne leafing, copper leafing and antique leafing as also providing customised metal leafing

finishes. Besides these basic kinds of leafing (gold, silver and copper) there are numerous shades and options such as Spanish gold, rustic copper, bronze, brick copper, brown silver, etc.

The various shades provided are eye catching and are a popular choice amongst the architects and interior designers. They have also developed patent samples of around 50 shades along with a design palette of multiple texture templates which has contemporary patterns suiting modern lifestyles. Gold Craft Studio under the creative leadership of Mr. Shakil Khan has advanced its process of gilding by introducing technological innovations and tools that enable it to provide precision finishing in all their projects. Additionally, Gold Craft Studio has introduced painting on canvas using gold leafing; the result of which is simply stupendous. Their esteemed clientele includes Hotel Taj Mahal Palace, Trident Hotel, Hotel ITC and Westin Hotel, various restaurants, bungalows, jewellery showrooms, celebrity homes, architects and interior designers. They have also provided their services to many international architects such as Judy Meloney - Australia, Karen Sharef UK, etc.

The cost of gold leafing totally depends upon the complexity and size of each project; it starts from Rs. 350 per sq. ft. onwards with a guarantee of five years. Contact: tel: 022 66157172 email: goldcraftstudio@gmail.com web: www.goldcraftstudio.com

THE INSIDE TRACK March 2013

Spot Light

ontemporary Arts and Crafts, which re-launched itself back in Mumbai last year, is a luxury interior design store offering innovative and interesting products from all over India. CAC as it is fondly known as was started in 1962 by an architect, Vina Mody along with a couple of talented furniture makers. As the business grew, her neice Feroza joined in; together the duo source unique Indian crafts from practically all parts of India. The store displays a lot of products ranging from household products to furniture to toys and is a total mix of traditional arts and crafts, all of which are, interesting, funky and creative. CAC continues to bring a fresh range of products regularly, but still sticks to its tradition of selling and encouraging only Indian craft. Recently, CAC presented dinnerware re-imagined by Michael Foley. Tableware that reflects the rich Indian tradition, and makes up an apt backdrop for the food we eat.

Dinner-ware Re-imagined By Michael Foley Contemporary Arts and Crafts celebrates the rich Indian heritage through exquisite ceramic tableware designed by Michael Foley. BY ULKA VARTAK Indian jewellery. Michael Foley is one of India’s leading product designers. His sensibilities redefine several challenging areas of industrial design. The designer first made his mark with the stunning designs that gave Titan Industries its contemporary makeover. A student of The National Institute of Design, Ahmedabad, Michael Foley elevated design to a platform that was exciting,

Michael Foley’s new range of ceramic ware brings back Indian royalty right into our modern kitchens Feroza Mody, Co-Owner, Contemporary Arts & Crafts

The new dinner-ware range on display at Contemporary Arts & Crafts, Mumbai

Using the rich heritage of India, Michael Foley has brought up a line that is modern, yet steeped in tradition. The result is a range that redefines the contemporary fine dine experience. The collection has been inspired by stories of Royal India, the Tree of Life and traditional

innovative and reflective of what people want, today. His brainchild Foley Designs specialises in product design, packaging, graphics, space design, brand identity and much more. Michael Foley’s new range of ceramic ware for the Indian market

brings back Indian royalty right into our modern kitchens. The designs on

the dinnerware depict this royalty and help take one to the roots of Indianness. These are timeless in nature and yet so very contemporary in appearance that they infuse an ageless opulence. The colours and the textures of the patterns are simplistic in nature but at the same time also reference a majestic era making the user feel like a king. This new range of Michael Foley dinnerware transports one back into a royal age; it celebrates the rich heritage of India and is available at all CAC outlets. Contact: tel: 022-66576069 web: www.cac.co.in

THE INSIDE TRACK March 2013

Fair News

Haus+Bau Messe Salone Del Mobile Date 09 - 14 March 2013 Venue Florence, Italy Contact web: www.cosmit.it An important event offering modern day solutions for home, Salone del Mobile di Firenze is attended by decorators, designers, companies, homemakers, individuals and professionals from all over the world making it an event of extreme importance. The event forms an integral part of the home improvement industry as it deals with all kinds of furniture and home solutions. Sessions on business opportunities will provide an insight to professionals engaged in this trade. Attendees will be made aware about the new trends, the latest products and designs that are available in the market. People planning to redecorate their houses will get fresh new ideas and assistance on spot at this event and they can even compare the prices of the furniture and fixtures offered by various manufacturers and opt for the one that best suit their needs. This event has executed 14 successful previous editions.

Thailand International Furniture Fair Date 13 - 17 March 2013 Venue Bangkok, Thailand Contact web: www.thailandfurniturefair.com Thailand International Furniture Fair will occupy an impressive grand venue of over 30 000 sq. mt. and is organized under the concept of â&#x20AC;&#x2DC;Finding Green Pieceâ&#x20AC;&#x2122; which is in compliance with the rising global trend. Around 220 furniture, furnishings and home decor suppliers will participate with a total of more than 900 booths. This event features latest furniture designs made from innovative, eco-friendly materials. Thai furniture manufacturers, entrepreneurs, designers and operators of related businesses including spare parts, machinery and interior decor materials will participate in this event. Apart from Thai exhibitors, the event will also be joined by foreign exhibitors from neighbouring countries including Malaysia, Indonesia, Myanmar, Laos and Cambodia.

Date 15 - 17 March 2013 Venue Amstetten, Austria Contact web: www.hausbaumesse.at Haus Bau Messe, Amstetten is one of the prime trade shows in Europe, dedicated exclusively to the home energy and construction sectors. The show enjoys high levels of popularity among exhibitors and the exhibiting companies regularly launch new energy saving equipments and accessories here. Professional energy processors, renewable energy experts, dealers, air cooling experts and various other professionals from the construction sector take part at the show on a regular basis. Several conferences and seminar sessions that are held during the main event are some of the highlights of this exhibit. Exhibiting participants have the scope of hosting product display sessions which further enhances the overall worth of the show. The latest advancements from the building and energy sectors are closely looked into by the several decision authorities who are present at the event.

CIFF Date 18 - 21 March 2013 Venue Guangzhou, China Contact web: www.ciff-gz.com Organised regularly on the demand of its target visitors, the China International Furniture Fair 2013 will be held concurrently with three other shows namely Homedecor and Housewares China 2013, China International Trade Fair for Home Textiles 2013 and China International Outdoor and Leisure Fair 2013. China International Furniture Fair (Guangzhou), also known as CIFF, is held twice a year and has been successfully held for 30 sessions and the current session being the 31st. CIFF has created a strong presence in the furniture trade industry by hosting interactive trade meetings. The show has been serving a total number of more than 153503 creative local and foreign traders. The dedication and commitment of over 3132 global exhibitors have always made the show a great success.

THE INSIDE TRACK March 2013

Date 15 - 16 March 2013, India Design Forum Venue NCPA, Mumbai Contact web: www.indiadesignforum.com

Fairs & Exhibitions

The IDF in its second year will bring global design thought leaders together in Mumbai to enable strategic alliances, encourage dialogue between academia and industry and facilitate cross design cultural thinking and application. The two day forum includes conferences and various cutting edge workshops. Public discussions on design will cover topics such as Design as a Solution for Environmental Issues, Design must be Innovative and Marketable and Design for Developed and Developing Nations. Another important and relevant highlight this year is the presentation by SAAF. SAAF is an initiative launched by THNK, The School for Creative Leadership in the Netherlands. THNK and Punj Lloyd will present the SAAF initiative in the main session at IDF 2013 as a panel discussion. The initiative will deal with problems in rural India and ideas of how to improve infrastructure including the Indian Railways. Speakers include celebrated designers like Thomas Heatherwick, Christan Louboutin, Rahul Mehrohtra, Anouska Hempel, Ross Lovegrove, Renny Ramaker and Devan Sudjic. Date 19 - 21 March 2013, Indian Ceramics Venue Ahmedabad, Gujarat Contact web: www.indian-ceramics.com Get versed with the latest in the ceramics sector at Indian

Ceramics 2013, which is one of the largest ceramics sector trade shows in India. Interactive business meetings between buyers and product suppliers are organized during the event and all the different facets related to the rapidly developing Indian ceramics sector are discussed here. Over 170 professional exhibitors will be present at the event which is scheduled over a span of three days at Ahmedabad. Attendees can look at an impressive collection of heavy clay materials, technically advanced machines and equipments, processed tools and raw materials at the show, in addition to different varieties of ceramic products. More than 170 exhibiting companies will cater to visitors well over 5000. The show provides grand business expansion opportunities for the corporate attendees as well. Date 21 - 24 March 2013, Zak Interior Exterior Expo Venue Chennai Contact web: www.zakinteriorexteriorexpo.com Head south for Zak Interior Exterior Expo 2013 which has emerged as one of the most awaited global exposition, where exhibitors present interiors elaborating technologies, innovations, equipment and concepts to architects and designer sectors. It is organized by ZAK Trade Fairs and Exhibitions Private Limited at Chennai Trade Centre, Tamil Nadu, India and emerges out as a hub of more than 15,000 visitors. Over 200 exhibitors display antiques and curios, bath tubs, electrical accessories, designer lamps and fans, decorative lighting and chandeliers, etc.

Special events are scheduled during the show in order to acquaint participants with all the updated technical innovations and business development strategies. Attendees can find a wide array of high quality heating and air-conditioning products, controlling systems, plumbing equipments as well as a variety of sanitation products and other related items at the show. The event will be highlighted by a presence of more than 900 well known exhibiting companies, hailing from 20 countries.

MOS Build Date 02 - 05 April 2013 Venue Moscow, Russia Contact web: www.mosbuild.com This year MosBuild promises an even bigger show with more space available for more companies, bigger stands, more products and more opportunities for business. The event is split into distinct sectors, helping the industryâ&#x20AC;&#x2122;s buyers find the products and services they need with minimum fuss. Profile for exhibit includes building materials products, building products, construction materials, construction equipment, tools, etc.

ISH China Date 08 - 10 April 2013 Venue Beijing, China Contact web: www.ish-china.german-pavilion.com ISH China and CIHE is one of the premier fairs for the HVAC and sanitation industries in Asia. The event is hosted at the New China International Exhibition Center in Beijing, serving as a convenient platform for many top level industry executives. Organized over a period of three days, the show is extremely popular, expecting to draw in more than 38000 visitors in all, including a significant number of overseas attendees.

THE INSIDE TRACK March 2013

Spot Light

he D³ Contest, originally launched under the title ‘Inspired by Cologne’, is one of the more internationally recognised competitions for young designers. IMM Cologne, the leading furniture and design fair in Germany, has been providing young designers a forum where they can present their ideas for furniture, home accessories, lighting, floor coverings, wallpapers, textiles and other furnishing items to an international audience by the way of this contest. Over the past ten years, a total of 291 products by 368 designers from all over the world have been presented

D³ Contest Scores With Designers The IMM Cologne international furniture

and design fair concluded yet another successful year of the renowned D³ Contest with young talent from all over the world sending in quality submissions.

Lucien Gumy, the first prize winner at the D³ Contest designed L’étagère en bois, a solid wood shelf which works without screws and nails

honours in Cologne. The contest is only open to design students and designers who have graduated less than three years ago. For many entrants, the IMM Cologne is thus the first major stage where they can present themselves to an international audience. Many of these products have also found their way into the collections of renowned manufacturers. This year 671 products had been submitted from more than 40 countries - a convincing indication of the competition’s international standing. 21 prototypes

by 27 young designers from all over the world were shortlisted and invited to Cologne to present their ideas for furniture, lighting and interior design to the international audience. Held by Koelnmesse and organised in collaboration with the German Design Council, the competition’s professionalism and favourable parameters make it extremely popular with many young designers. All the nominated products are generally no more than a year old and are either prototypes or designs that are still in the preparation phase

Dennis Parren came in third with his design CMYK lamp, which plays with the mystery of light and colour, casting a net of lines onto its surroundings

before going into production, the D³ Contest presents visitors with a treasure trove of ideas that constitute a wealth of “uncharted territory”. For many up-and-coming designers the contest serves as a career springboard - which is why, this year too, the participants came to the competition with lofty ambitions. The winners of the initial screening presented their designs at the IMM Cologne from the 14th to the 20th of January, where Lucien Gumy won the first prize for his design L’étagère en Bois, a solid wood shelf which works without screws and nails. Planks (in the horizontal plane), and bars (in the vertical direction) of this shelf can be interlocked and by mixing elements

of different lengths, different sizes can be created. Tina Schmid came in second with her design Tilt, a cube graph that opens into a temporary table or a valet stand. Both objects consist of a rigid rod system, which form junction joints that can be rotated as required. The third place was grabbed by Dennis Parren, whose design, CMYK lamp plays with the mystery of light and colour, casting a net of lines in cyan, magenta, and yellow onto its surroundings. Within the Interior Innovation Award of IMM Cologne, the internationally known jurors also awarded the best three prototypes of the D³ Contest with the highly recommended Interior Innovation Award for the best young designers of the show. Contact: www.d3talents.imm-cologne.com

Tina Schmid came in second with her design Tilt, a cube graph that opens into a temporary table or a valet stand

THE INSIDE TRACK March 2013

Event Review

AU, one of the world´s leading trade fairs for architecture, materials and systems for industrial, commercial and residential construction as well as interior design, had international appeal, was classier and even more professional than ever before and delighted both the exhibitors and visitors. De s p i t e d i f f i c u l t we a t h e r conditions, with snow-covered roads and hundreds of delayed or cancelled flights, over 235,000 trade visitors made the journey to Munich from the 14th to the 19th of January 2013, matching the record figures of 2011. In terms of visitors from outside Germany, the 60,000 mark was

BAU - The Architect’s Fair BAU 2013, the leading trade fair for the building industry, was this year clearly more exciting, vibrant and bigger than ever before. Cucinella, Andrey Bokov and JeanMichel Jaspers. One of the highlights of BAU 2013 was the panel discussion between these six famous architects on the subject of sustainability. A real hit with the audience, in particular the younger generation, were

discussed in all its facets in the forums and special shows, in terms of not only technology and function, but also social and economic impact. For many exhibitors, green was the dominant colour, in line with the “green building” theme of their product presentations.

six-month internship in the practices of top international architects. The Long Night of Architecture was also a very special attraction at BAU. The character of BAU as a business and information platform was also reflected in the survey conducted among participants by the market researchers. The highest ratings were given in particular for the breadth and depth of the range of products and services on show and for the presence of market leaders. According to this survey, 97% of visitors rated BAU as “excellent to good” and 95% said they intended to come back again in 2015. Contact: web: www.bau-muenchen.com

Christoph Ingenhoven, Juhani Pallasmaa, Mario Cucinella, Andrey Bokov, Jean-Michel Jaspers and Daniel Libeskind in a panel discussion on the subject of sustainability at BAU 2013

exceeded for the first time ever. There was a particularly strong growth in the number of visitors from Russia (2,920 visitors), China (1,091) and Japan (750). The view among the exhibitors was that the quality of BAU this year had improved with regards to booth design, product presentation and the quality of the trade visitors. The companies spared no effort in ensuring they would make their mark during the six days of the show. Spectacular stand constructions, packed exhibition halls, non-stop intensive trade talks at the stands and well-informed customers from all over the world, looking for tailor-made solutions for specific projects were the lasting impressions of this year´s show explaining BAU´s enduring success. BAU is also a real magnet for architects from all over the world, a fact that was evidenced very well in the array of star architects that were guests at BAU this year. Daniel Libeskind, who designed the One World Trade Center currently under construction, traveled to BAU and met up with his no less prominent colleagues Christoph Ingenhoven, Juhani Pallasmaa, Mario

the three forums at BAU. Experts from the world of design and construction, among them some really big names in architecture, talked about their view on themes such as Energy 2.0, Parametric Design, Engineered Materials and Urban Mining. The overriding theme at BAU this time was sustainable planning and construction, illuminated and

Once again, as part of BAU, numerous prizes were awarded including the announcement of the winners of the Archi-World Academy Awards, a competition organised jointly by BAU and the architectural portal Archi-World. The twelve winners, selected from a total of well over 1,000 applicants from all over the world, looked forward to a

BAU is one of the world´s leading trade fairs for materials, architecture and systems for the bulding industry

Postal Registration No. MH/MR//EAST/129/2011-13 RNI NO. MAHENG/2007/19853. POSTED AT MUMBAI PATRIKA CHANNEL SORTING OFFICE, MUMBAI G.P.O. 400001. DATE OF PUBLICATION: 15th OF EVERY MONTH, dATE OF POSTING: 15th & 16th OF EVERY MONTH

THE INSIDE TRACK March 2013

Spot Light

ith his witty interpretations of daily u s e o b j e c t s , Mu k u l Goyal charms us with his yet another unique creation. Named amongst the most leading product designers of the country, Mukul Goyal has literally taken a giant leap into the field of public sculpture with his giant 11 ft. tall Ma Belle installation. His repertoire of design is full of objects for the home, table, living area, objects for lighting, home decor and functional products. His inspirations are drawn from everyday life and his designs are a blend of traditional materials with contemporary expressions. Ma Belle is essentially a bell sculpture sculpted in the form of a woman who when pushed makes a pleasant ringing sound. Made of cast brass and patinated to give it a beautiful tone, Ma Belle stands tall at a height of 11 ft. on a 6 ft. by 6 ft. base. This installation was

Ring Ma Belle The public installation Ma Belle speaks at India Design, ID 2013.

Mukul Goyal, one of the leading product designers in India

unveiled at the recently held India Design, ID 2013 and is headed to Mussoorie where it will be installed in one of the upcoming five star hotel projects there! As is the case with most of Mukul Goyalâ&#x20AC;&#x2122;s products, the Ma Belle sculpture too invites an engagement of the audience and

does not restrict itself at just being a static sculpture! The public spaces in our cities could definitely do with a Ma Belle ringing here and there! Contact: tel: 0124 4032400 email: shalini@mukulgoyal.com web: www.mukulgoyal.com

Mukul Goyalâ&#x20AC;&#x2122;s public installation, Ma Belle, is an 11 ft. tall bell sculpture in form of a woman showcased at the recently concluded India Design, ID 2013