Volume 6. Issue 5. May 2012 Rs. 25/-
THE
INSIDE TRACK CONNECTING THE DESIGN COMMUNITY Now view our web edition at www.theinsidetrack.in
Cover Story
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teelcase is the world’s largest office furniture company (approx 2.75 billion USD sales last year) and has been around for a 100 years, offering its consumers a range of workplace products, furnishings and services. The company has been in India for a few years now and recently opened a new WorkLife showroom in Hyderabad. The fourth of its kind in India, Steelcase’s WorkLife concept is designed to give visitors an insight into how to create an interconnected workplace that supports the way people work today; it is aimed at helping organisations thrive in an accelerated and interconnected environment. The different spaces of the showroom reflect ideas and solutions
Steelcase’s Big Plans For Work And Life Steelcase recently opened its WorkLife
showroom in Hyderabad and is on the verge of inaugurating its state-of-the-art factory in Pune, bringing some of the world’s best office furniture closer to the Indian consumer.
Mr. Uli Gwinner, President, Asia Pacific of Steelcase was in India recently for the opening of the Steelcase WorkLife showroom in Hyderabad.
to encourage better organisation and build a collaborative approach to work. It addresses the different ways people work and how the workplace needs to be designed to support them. Steelcase is at the cutting edge of exploring the work-life equation and is looking for smarter and more intuitive solutions to make your work and living spaces better suited to modern lifestyle. Steelcase currently has no dealers and services the market directly from its hubs in Delhi, Bangalore, Mumbai and Hyderabad. The company has been making significant inroads into the cream of corporate India, “Our large customers in India include Accenture, Google, Yahoo, CocaCola, BMW, and from the Indian companies, Jindal, Suzlon, Dr.
Reddy’s, amongst a host of others, all buy from us,” beams Mr. Praveen Rawal, Country Manager, Steelcase India. With sales significantly higher than what it was last year and encouraged by market feedback, Steelcase is on the verge of inaugurating a state-of-the-art manufacturing facility near Pune. With this new plant the company hopes to rationalise prices, reduce delivery cycles and have a larger range available to its customers that will be manufactured locally. “Every piece of furniture will be made to order and the lead time from placing the order to the time it is shifted out of the factory will be 9 working days,” said continued on page 2