Volume 9. Issue 11 . November 2015 Rs. 25/-
THE
INSIDE TRACK CONNECTING THE DESIGN COMMUNITY Now view our web edition at www.theinsidetrack.in
Cover Story
T
he 33rd edition of Cersaie, the International Exhibition o f C e r a m i c Ti l e a n d Bathroom Furnishings, was held in Bologna, Italy from 28th September to 2nd October this year. The show attracted more than 101,000 visitors including industry professionals, journalists and consumers from all over the world. The six product sectors showcased at Cersaie were represented by a total of 872 exhibitors at the show, including 319 foreign companies from 39 different countries such as Argentina, Japan, the UAE, the United States and several others. The best represented sector is that of ceramic tiles with 491 companies (including 236 non-Italian), followed by bathroom furnishings with 226 participants. As usual, the commercial side of the show was complemented by events catering to the world of architecture, interior design, installation and end consumers. Cersaie began with the Keynote Lecture given by 2014 Pritzker Prize winner Glenn Murcutt and renowned architects Markus Bader and Arturo Franco discussed the theme of ‘Reinventing the City.’ The fair continued with conferences and talks on a range of subjects, along with its cultural programme titled ‘Building, Dwelling, Thinking’. The programme included learning
Cutting-Edge Ceramics @ Cersaie International ceramic brands put their best foot
forward with their latest collections at this year’s edition of Cersaie. BY ALYSSA LOBO
Cersaie hosts a number of events catering to the world of architecture, interior design, installation and end consumers
opportunities such as interactions with creative professionals and the second edition of the ADI Ceramics
The Xentric tile range from Villeroy & Boch Tiles fits perfectly into today’s current trend for puristic living styles
Design Award for innovative design in Italian ceramics. But as always, the main draw for Cersaie was the stalls of major players in the ceramics segment who were showcasing their latest collections and innovations. Among the Indian companies that participated in Cersaie this year was Qutone Ceramics. “Cersaie is the biggest show for tiles and gets a footfall from all around the world,” said Rajeev Adlakha, Managing Director, Qutone Ceramics. The company is already present in 38 countries, so it is an ideal place to reach out to potential international buyers. Adlakha elaborates, “It is a one stop solution to launch new products and present it to your buyers. This time we launched 2 CM in 60 x 60 and 60 x 120, apart from Big Slabs
and received very good feedback from visitors.” Here’s a look at what the biggest brands had on show at Cersaie: Villeroy &Boch Tiles Villeroy &Boch Tiles launched a wide range of collections with diverse styles and materials from its tiles division. A recurring theme is the influence of material effects such as the Tuxedo collection – a porcelain stoneware concept with an elegant wood look and concrete inspired collections like Xentric and Cosmo Vision. The Xentric tile range from Villeroy & Boch Tiles fits perfectly into today’s current trend for puristic living styles. Its cement look is ideal for creative and individual wall and floor designs in commercial buildings and continued on page 2
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THE INSIDE TRACK November 2015
continued from page 1 upmarket residential construction. It combines the puristic aesthetic of cement with the outstanding material properties of vilbostone porcelain stoneware. Xentric tiles have a typical cement look. This concept comprises two colour lines: one cool featuring cement-coloured grey and anthracite, the other warm with a contemporary brown and a soft beige tone. Traces of rust are used as a stylistic feature in modern interior design and sculpture. For the new Metallic Illusion, vilbostone porcelain stoneware range this design idea was implemented in premium ceramic: rust colours run through a surface inspired by the basic structure of concrete – as if the passage of time had left a visible trace. The result is a vivid, used look with metallic effects. The large-format tiles are ideal for spacious interiors, particularly in apartments with a loft character or interiors in the popular industrial style. There are four colours: light grey, mid-grey and anthracite. Existing tile ranges were also expanded. Century Unlimited, Villeroy &Boch’s comprehensive tile series that was launched last year
added a new colour combination: black for the basic tiles and shades of grey for the décors. Bisazza Bisazza offered a preview of its 2016 collection that featured additions to the Bisazza Cementiles collections with two new lines from leading designers Tom Dixon, India Mahdavi. There are also new additions to Bisazza’s existing collections with new blends and mosaic patterns by highly-respected designers like Studio Job, Patricia Urquiola, Marcel Wanders, Tricia Guild and Carlo Dal Bianco. Just for Cersaie, Bisazza has restyled some of the most popular pieces from its Bagno line, signed by Nendo and by Jaime Hayon. Next year’s collection is a combination of quirky and cool. Tom Dixon’s new collection of cement tiles is heavily inspired by his home city, London and features graphic and trompe-l’oeil patterns. The tiles are available in two sizes: square 20x20, or hexagonal 20x23 cm. The 12 designs in this collection represent Dixon’s continued on page 4
THE
INSIDE TRACK
CONTENTS
November 2015
COVER STORY Cutting-Edge Ceramics @ Cersaie 1 Making The Most Of Ceramic Tiles 5 Cersaie Shows The Way 6 A Bridge That Never Ends 8 Nature On Your Plate 9 Kaldewei:Pioneers In Luxury 10 Forms From The Forest 11 Lighting The Way 12 The New Age Carpet 14 Combining Innovation And Quality 16 Running On The Sun 18 Exhibitions and Fairs 20 The Latest On Recent Launches And Products 21 Furniture On The Go 25 Old School Ways To Keeping Cool 26 Art For An Elephantine Cause 28
Owner, Publisher & Printer Mr. Anish R. Bajaj for Marvel Infomedia Pvt. Ltd. Printed at Marvel Infomedia Pvt. Ltd., B 62, 1st Floor, Cotton Exchange Building, Cotton Green Road, Cotton Green, Mumbai 400 033. Published at B 62, 1st Floor, Cotton Exchange Building, Cotton Green Road, Mumbai 400 033 Tel (022) 23736133/1, 23743069 Editor Mr. Anish R. Bajaj THE INSIDE TRACK Volume 9. Issue 11. November 2015. English - Monthly. This issue contains 28 pages including both covers. Creative Director Natalie Pedder-Bajaj Assistant Editor Shweta Salvi, Senior Sub-Editor Alyssa Lobo Sub-Editors Tasneem S. Pocketwala, Rehana Hussain Layout Design Asif Shayannawar, Darshan Palav, Snigdha Hodarkar Marketing: Mumbai Rakesh Kini (Head-Marketing), Ganesh Gurav, Vivek Jadhav. B 62, Cotton Exchange Bldg, Cotton Green, Mumbai 400 033 Tel: (022) 23736133/1, 23743069 Email:response@marvelinfomedia.com Delhi Ms. Sumita Prakash, Flat F 304, Rajasthan C.G.H.S. Ltd, Plot No. 36, Sector 4, Dwarka, New Delhi Tel: 9899179540 Email: sumitabiswas63@ gmail.com Chennai Mr. S. Venkataraaman, Flat No. 2, 3rd Flr, E Block, Hansa Garden, 30 Madampakkam Main Rd, Rajakilpakkam, Chennai 600 073 Tel: (044) 22281128 Mob: 9444021128 Email: svenkat@marvelinfomedia.com Kolkata Mr. Subrata Mazumder, 2, Nabapalli (Bidhanpalli). Kolkata 700084 Tel: (033) 2410 4296 Mob: 9831131395 Email: subrata22@rediffmail.com Europe 282, Rue du Noyer, bt 16, 1030 Bruxelles, Belgium.
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THE INSIDE TRACK November 2015
continued from page 2
Studio Job’s ‘Perished’ in glass mosaic for Bisazza
impressions of some of the British capital’s architectural landmarks. Bricks of red clay, cracked pavements and pebble dash walls, are reworked in a graphic, pop art style to suit the simplicity demanded by the century-old tile manufacturing process. By far the most intriguing collection is Studio Job’s ‘Perished’ in glass mosaic. This new mosaic creation in the Neogothic style by the Belgian design studio consists of a digitally created pattern made of 10x10 mm tiles. It is available in black and white and with Bisazza’s new rose gold mosaic tiles. The duo explains, “We want to create a collection that is exclusive for the quality of the materials and techniques. Through the skeletons, violent and innocent, their direct graphic forms depict our times which are extravagant and violent.”
even more in western markets through a unique offer of design and quality, capable of measuring up to the style of a cosmopolitan audience. Pætchwork/ Collection is defined by Piero Lissoni’s minimalist touch, in his interpretation of décor through sophisticated style. The textures and the colours of the tiles - in porcelain stoneware and ceramic - are characterized by their allItalian elegance. The two finishes, matte and glossy, vary in shades of white, beige, dark blue, dark grey, graphite and eggshell. Conceived as an original reinterpretation of Asian woodwork, they can be installed horizontally and vertically mixing the two formats to create sophisticated personalized walls.
Cotto’s Pætchwork/ Collection is defined by Piero Lissoni’s minimalist touch, in his interpretation of décor through sophisticated style
Cotto Cotto, the flagship brand of Thai conglomerate SCG officially debuted its new Pætchwork/ Collection by Piero Lissoni, a renowned Italian designer, and Grande Collection, the premium extra-large porcelain slabs. Lissoni’s Pætchwork/ Collection is an original collection of tiles, bathroom fixtures and fittings and accessories by Cotto. The collection is evidence of SCG’s desire to assert itself
Furthermore, the glossy versions present refined graphic patterns with striped or checkered motifs that recall a lightly drawn sketches. The collection also includes two mix versions - gloss and matt finish, in all the colours of the collection, 400x400 mm size - that combine the four motifs of geometric patterns on a single tile, to be placed freely for seemingly random walls. For the washbasins, bathroom fixtures and accessories, Piero
Lissoni explored the new expressive potential of ceramic, transferring the spirit from tiling to the bathroom collection, developing an articulate offer with individual elements in glossy white ceramic. He designed four sinks: in a suspended version or in a console version with front legs, of which two models feature a double sink. Among these was an original version which combines two basins in different sizes: big and mini. The rectangular shapes are basic, with rounded rims; the washbasins are large and their tops are defined by the prominent contours of the raised edges, while two
also enriched by the Maxima Gold bathtub. The Fiber collection, featured in various sections of the exhibit, is characterised by an elegant waterfall effect composed of glass tesserae in the form of long, thin strips embellished with gold and platinum leaves. The newest additions to the line were the Meteors collection in opalescent and iridescent glass and the eclectic Diamond collection, in which rhomboid tesserae were combined into visions of geometry at play, and even floral patterns evoking the very finest embroidery.
Sicis’ Gold line was used for the Flamant artistic mosaic panel with gold-leaf slabs
wood container elements, integrated in the surface, create a captivating movement. The new Grande Collection of extra-large porcelain slabs are manufactured by state-of-the-art technology from Cotto’s jointlyowned factory in Italy. The tiles are designed to further tap into the premium market segment by building upon Cotto’s world-class quality and design prowess. Sicis This year Sicis focused on the mosaics that have been at the heart of the company from the beginning. The stall had the air of an explosion of creativity with walls resembling paintings and original projects of three-dimensional mosaics in glass and minerals paste and other materials, with elegant and precious patterns. Beautiful mosaic installations featuring a combination of both artistic and pixel-based techniques had a powerful impact. The most popular was a virtual bookcase in shades of grey but made spectacular with large inserts of artistic red flowers. The Gold line, symbolising unadulterated luxury, was used for the Flamant artistic mosaic panel with gold-leaf slabs: a pond with canes of bamboo and a flock of flamingos, adorning a room
RAK Ceramics The major draw at RAK Ceramics’ exhibit at Cersaie 2015 was its enormous Maximus Mega Slab – the latest in extra-large format slabs produced using SACMI Continua+ technology. RAK Ceramics is one of the first manufacturers in the world to have installed Continua+ and the only manufacturer in the GCC to be producing such large format sizes. Available in four gigantic sizes (135x305cm, 120x240cm, 120x120cm and 29x240cm) and three thicknesses (14.5mm, 12.5mm and 6mm), RAK Ceramics showcased a range of Maximus Mega Slab collections at Cersaie. They also showcased new models in Gres Porcelain including its Wood, Marble, Stone and Cement collections. And in Ceramic Tiles, the company launched the largest sizes available in the region (40x120cm, 30x100cm and 40x80cm). The sanitary ware stand consisted of bath ware from its Resort, Harmony and Moon ranges as well as the launch of a collection of complementary accessories. Contact web:www.cersaie.it/en www.villeroy-boch.com www.bisazza.com www.cotto.co.th/en www.sicis.coms www.rakceramics.com
THE INSIDE TRACK November 2015
Cersaie Spl.
C
eramic tiles are widely used as they are impermeable, non-combustible (therefore, safe) and don’t let germs, dust or pollen cling to their surfaces. Most importantly, they come in all shapes and sizes and can therefore be custom designed. Ceramic tiles are congruent with a sustainable lifestyle. They are made of natural raw materials such as quartz, clay and
Making The Most Of Ceramic Tiles What’s special about ceramic tiles? What
should you consider when thinking of tiling? We present a few tips on tiles and what to keep in mind when tiling. BY TASNEEM S. POCKETWALA
Bisazza Frozen Garden Collection: A leader in the realm of ceramic tiles, Italy is also a pioneer of product innovation in this sector
feldspathic mineral. When the tiles cease to be useful, they can then be reused in building work. To ensure that you make the most of your ceramic tiles, here are a few helpful tips: Outdoors Due to their resistance and durability, ceramic tiles are ideal for exteriors. It is however crucial to check the slip resistance characteristics when choosing tiles for outdoors. For a seamless look on staircases, several tile collections include trim pieces. For swimming pools, ceramic tiles are perfect as a waterproof pool lining and can be used on the sides for the floor. Ceramic tiles with textured finishes with an A+B+C index lower the risk of slipping around the swimming pool, even in wet areas. Inside The House Ceramic tiles come in a variety of finishes and effects. A unique application includes using ceramic
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tiles for the fireplace. Not only do they have visual appeal, their fireresistant properties make them an ideal installation. These tiles can be used in a wainscoting style around the bed. They can also be installed as an option for underfloor heating since ceramic has ver y good heat conductivity. Ceramic sheets are perfect for customised applications, such as a ceramic kitchen countertop. These tiles can be used behind sinks as well for protection against stains and splashes. Ceramic tiles are ideal for places where water and steam are present, such as the bathroom. Mosaic tiles add dynamism to the walls; while using trim pieces, formellas and listellos make the bathroom appear sophisticated and elegant. Installing ceramic tiles on terraces makes them look decorative and stylish. For a finishing look, you can use ceramic skirting. Choose
ABK Interno Collection: A unique application of ceramic tiles includes using them for the fireplace
non-slip material on terraces for complete safety. There are a few things that you should think over before setting out to install ceramic tiles so as to ensure its optimum usage. For instance, are the tiles required for indoor or outdoor purposes? For exterior use, they need to have certain essential characteristics such as frost resistance, thermal shock resistance and slip resistance. If the tiles are to be put on walls as opposed to floors, keep in mind that the tiles for walls are produced
to achieve aesthetic and decorative purposes. Those produced to be installed on floors are made so as to withstand stress. Reflect over the required size of tiles. Usually small sizes are preferable, though several designers assert that large-format tiles lend a seamless look to the room, making even a small room look quite large. Or you can go creative and combine different sized tiles. It is however recommended to order 10% more tiles than the area of the surface that needs to be covered.
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THE INSIDE TRACK November 2015
Cersaie Spl.
E
very year Cersaie showcases the most innovative and creative developments in the global ceramic tile and surfacing market. Every variation of style, format and thickness is on display, setting the direction of the market for the year to come. Thus Cersaie offers a unique opportunity for industry professionals to discern trends for the following year. This year’s preference for imitation wood looks to continue, with international brands launching specific products in this style. The popularity for these tiles is primarily because they add a warm, natural flair to modern interior design, while also offering practical advantages. Tiles are much easier to maintain, are tougher than wooden floors and also retain their looks in the long-term. Plank formats with long, narrow tiles (15-20x120 cm) are gaining popularity but long and wide sizes (such as 75x150 cm) are also prevalent.
Cersaie Shows The Way Cersaie is an ideal opportunity for industry professionals to sneak a peek at upcoming trends in ceramic tiles. BY ALYSSA LOBO tile - 20x20 square or 20x23 cm hexagonal - available in four shades: Cuoio, Marron Glacé, Moka, Naturale. Following the success of their Nature Side and Lodge concepts, Villeroy & Boch Tiles have now launched the Tuxedo floor concept made of vilbostone porcelain stoneware in a special elegant wood look. The look is inspired by luxurious hardwoods. The new design features fine, long grains with few inclusions, just like carefully selected real wood. The colours range from light shades of grey to a bold dark brown and are evocative of
Alexandria by Tricia Guild from Bisazza’s 2016 collection
Bisazza is one such brand to have caught onto the trend and has expanded its decor options with the new Wood line of parquet. The collection is unique in size and shape and consists of oak
North-American forests with their different types of wood. Tuxedo is available in a long 120 cm format in widths 20 cm and 30 cm and can be laid either in a single format or in a combination of the
Tuxedo floor concept by Villeroy & Boch Tiles: Imitation wood tiles are easier to maintain and tougher than wooden floors
different formats, as well as in typical parquet patterns. A n o t h e r t re n d i s e c l e c t i c wood finishes, including worn woods with emphatically aged colour schemes, ideally suited for outdoor applications. A more recent trend is that of graphic design: geometries and patterns designed to create personalised floors and walls with different laying patterns, with both visual and tactile 3D effects and a harmonious use of colour. The Bisazza 2016 collection features the work of several designers such as Marcel Wanders and Tricia Guild who use this method to create artistically innovative ranges. Wanders’collection, Tulips Grey is a new interpretation of traditional
Dutch flower and combines the precious craftsmanship of handcut glass enamels in contrast with a contemporary, digitally-designed background of 10x10 mm tiles. The aged urban/industrial trend features cements and woods with special graphic effects, often inspired by action painting, graffiti and even typography. An important role is played in this area by digital decoration, with its enormous potential for creative flexibility. Among the most attractive collections displayed at Cersaie which uses this method is ABK’s Do Up Collection which makes innovative use of graffiti for a children’s bedroom wall and a watercolour inspired geisha portrait design for a wall.
Tulips Grey from Bisazza 2016 collection: Graphic designed patterns are used to create personalised floors and walls
ABK’s Do Up Collection: The aged urban/industrial trend features cements and woods with special graphic effects
THE INSIDE TRACK November 2015
Bisazza’s Frozen Garden Collection in Gold: The fashion for hexagonal formats is still popular
There have also been tendencies towards exploiting the form and
thickness of the tile itself. The fashion for hexagonal formats (both small and large) is still popular, as are the extra-large formats (80 cm and over), while collections with different thicknesses are on the rise. Bisazza’s Frozen Garden and Wood collections are indicative of this trend, and mosaic master, Sicis includes pearly hexagonal shaped pieces in the Araldica collection with three-dimensional elements in crystal glass and opalescent glass paste. The Frozen Garden Collection’s new luxurious finishes in Gold and Platinum are based on the ancient
Dark from ABK’s Interno 9 range:Many collections evoke the concepts of earth or clay
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Villeroy & Boch Tiles’ Mon Coeur series is inspired by twentieth century Jugendstil
metallic lustre technique, and lend a touch of sophistication and glamor. Many of the collections on display this year evoke the concepts of earth or clay, as do their colours - a clear reference to the material’s earthy origin. These are mostly dusty, unsaturated colours, including the many varieties of brown, ochre, orange and grey. ABK’s Interno 9 range features tiles heavily inspired by nature with names such as Rust, Mud, Dark and Pearl.
In decorations, classic and vintage designs are most sought after; inspired by furnishing fabrics, majolica (often with metallic glazes) and classic cement tiles, combined with contemporary materials and furnishings. Several brands launched collections which incorporated this theme in some way: Villeroy & Boch’s Century Unlimited series (based on Mettlach tiles) and the Mon Coeur series (inspired by twentieth century Jugendstil). Contact web: www.cersaie.it/en
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THE INSIDE TRACK November 2015
Spot Light
D
anish architecture studio G j ø d e & Po v l s g a a r d Arkitekter has built The Infinite Bridge, a sculpture created in relation to the international biennale, Sculpture by the Sea 2015. The bridge is located at the coastal landscape of the city of Aarhus in Denmark. This bridge, being circular, goes nowhere and never ends. With a diameter of 60 meters, the bridge is placed half on the sea and half on the beach. On steel pillars drilled around two metres into the floor of the sea are placed 60 identical wooden elements.
A Bridge That Never Ends Connecting the water to the landmass of the
beach, The Infinite Bridge provides a pristine, panoramic view point of the surrounding areas - both of water and land. BY TASNEEM S. POCKETWALA There is also a historic angle to the bridge, which makes the experience of walking along it all the more enchanting. The site was a place where earlier people used to arrive in steamboats to enjoy themselves here,
The Infinite Bridge is located at the coastal landscape of the city of Aarhus in Denmark
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The deck of the bridge, too, is elevated about one to two metres above the surface of the water
The deck of the bridge, too, is elevated about one to two metres above the surface of the water (depending upon the tide). As one walks along the bridge, half on the water and half on the beach in an endless, infinite succession, the walker is presented with a panoramic view of the changing landscape.
and the bridge touches the landing dock of a previous pier which does not exist anymore. The Infinite Bridge, then, in its own way touches upon history and re-establishes the connection with it while providing a fresh, new, beautiful view to the surroundings. Contact web: www.gpark.dk
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As one walks along the bridge, the walker is presented with a panoramic view of the changing landscape
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THE INSIDE TRACK November 2015
Spot Light
W
ith birds in flight, delicate flowers and quirky sea creatures, Smriti Choudhary’s ceramic dinnerware call to mind the tranquil spontaneity of children’s books. The owner of the Delhi-based company, Airphish is heavily inspired by nature. “My illustrations are reflections of my emotional connect with the animal kingdom and the dreamscapes that I create in my mind while fantasising about a perfect world,” says Choudhary.
Smriti Chaudhary, owner, Airphish
Choudhary grew up in Udaipur and had a love for drawing since childhood, eventually pursuing her ambition and graduating from the National Institute of Design, Ahmedabad as a graphic designer. Soon after, she started an independent design studio Pinksoda, and worked on various branding, print design and digital illustration projects. But after years of sitting in front of a computer, she decided to return to her first love – drawing. Says Choudhary, “I started itching to draw again while I was pregnant in 2011. Airphish was born at the same time as my child.”
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Nature On Your Plate Airphish’s ceramics and furnishings evoke the playful whimsy of nature. BY ALYSSA LOBO Choudhary doesn’t follow a fixed process when drawing these sketches. “Every sketch has its own story. Some start with a mere scribble, some start with a narrative in my head and other times something as simple as a conversation ignites a thought,” she says. Choudhary draws with fine pens and uses methods like stippling and hatching to create details and depth in her artworks. This process can take anywhere from couple of hours to a couple of days, depending on the size and details. Once the artwork is ready, different compositions and sizes are explored, after which the illustration is scanned and screen printed on a decal which is then manually transferred on each piece. The tableware then goes for a final firing which heat sets the print and makes it permanent. Ceramics caught Choudhary’s eye by chance. “It all started as a DIY project when I set my eyes on the plain white dinnerware in the kitchen. At that time I was experimenting a lot with illustrations and different surfaces. I was drawing on any white space I could find. My house walls and cupboards were not spared either,” she says. According to her, for most people a dinner table is not only used for meals but also to come together as family or friends to spend time and connect with each other. She sees
Smriti Choudhary uses methods like stippling and hatching to create details and depth in her artworks
Choudhary sees her ceramic creations as conversation starters while people connect over a meal
her ceramic creations as conversation starters – “What can be more positive than a talk about nature and art?” Working with dinnerware also gave her an opportunity to play around with three-dimensional forms and to see her art as something functional. Airphish’s products extend beyond the quaint ceramics - with an art book, art prints and furnishings. Currently Choudhary is working with some printed textile-based products and is also exploring other domains besides home decor and furnishings. She doesn’t plan to stick to one medium or product category, preferring to explore different mediums for her sketches.
She introduced cushion covers to her product range just last month in minimal black and white designs, with hand drawn detailed illustrations. The cushion covers work as a set, where two together complete a picture. She will be launching her new ceramic tableware collection by the end of this year. The theme will be revealed soon. Apart from nature, Japanese animator and artist, Hayao Miyazaki is Choudhary’s greatest inspiration. “If there is one person I worship, it’s him. I have watched all his films over and over again,” she says. Contact web: www.airphish.com email: info@airphish.com.
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THE INSIDE TRACK November 2015
Co. Profile
K
aldewei’s products exude a rare kind of bravura and style. The products are manufactured using advanced and eco-friendly technologies and innovation, with reputed designers called upon to design them. Kaldewei distinguishes itself in its use of a special enamel, so exquisite and durable, that it is
Kaldewei:Pioneers In Luxury We track Kaldewei’s success in the luxury bath segment and discover what makes this company unique. BY TASNEEM S. POCKETWALA
Meisterstücke bathtub: Kaldewei’s baths come in all shapes and sizes, designed as they are to meet individual needs
touted to last for 30 years at the very least. One of the most prestigious bath manufacturers in the world, the 60 awards including the Red Dot, iF and Design Plus awards that the company has accrued stands testimonial to Kaldewei’s hold in the luxury bath segment.
of each material are harnessed in perfect synergy. Moreover, the bathtubs and shower trays manufactured using Kaldewei steel enamel 3.5 mm lend themselves to recycling at the close of their lifetime, making them eco-sustainable.
collection comprising freestanding baths that are seamless with perpendicular outsides, each coming with an enamelled overflow and waste cover. The baths also have optional Comfort Select controls and other special features and accessories. Kaldewei’s baths come in a wide variety of shapes and sizes, designed as its products are to meet individual needs, besides re g u l a r b a t h s . T h e y i n c l u d e oval baths, corner baths, hexagonal and octagonal baths,and special baths. Its showers are designed so as to maximise comfort and offer freedom of movement. Diversified into the segments Avantgarde, Ambiente and Advantage, the showers are designed so as to blend with the aesthetics of the bathroom and are also easy to clean. Shower trays come in an array of colours and can be supplied with varied surface finishes that include anti-slip, full anti-slip and also trays containing decorative patterns. Kaldewei’s washbasins are robust, tough but also stylish. Its
Meisterstücke Emerso washbasin has been designed by well-known designer Arik Levy. This washbasin’s minimalist elegance is enjoined with flowing lines to produce a unique, stylish product. A free-standing washbasin, it lends a sense of luxury to the bathroom and goes exquisitely with the Meisterstücke bath, which has also been designed by Levy. A bath solution, different from the others, has been recently released by the company and is called Skin Touch. The water in the bath is infused with micro sized air bubbles through a jet, bubbles touted to be 50 to 100 times smaller than those used in a conventional whirl bath. This release is said to raise the oxygen concentration of the water. The micro bubble gives the effect of relaxation and rejuvenation, substantiated by the mood light that creates an ambience of luxury. Contact web: www.kaldewei.com email: neeraj.chopade@kaldewei.com tel: +91 9967137019
The washbasins by Kaldewei are robust, tough but also stylish
The products are made using premium steel enamel 3.5 mm that is manufactured in Kaldewei’s enamelling ovens in Germany. The enamel surface provides distinct benefits: it is resistant to acids and chemicals, is heat resistant, impact resistant, it does not fade and is also lightfast. Steel and glass are embroiled in a bond in Kaldewei’s steel enamel, whence the strengths
In the modern world today, the space of the bathroom is reserved not just for the purposes of hygiene. It has become a place where one can rejuvenate oneself. Kaldewei’s baths, showers and washbasins are designed to achieve this purpose meeting the highest standards of design and quality along the way. Among its collections of baths includes the Meisterstücke
The showers are designed so as to maximise comfort and offer freedom of movement
THE INSIDE TRACK November 2015
Co. Profile
B
orn out of the decade old legacy of its home brand, House of Design; Knock on Wood is a craftsman’s and design connoisseur’s paradise. Based out of New Delhi and Chandigarh, with a focus on customised and bespoke furniture, the design house comprises of a qualified team of 12 people engaged in customer interface, design, approval, project planning and delivery, as well as retail showroom support; eight designers and four engineers, under the leadership of furniture and chair designer, Aarti Agarwal. It also consists of a manufacturing team of 45 highly skilled crafts men—for semi-precious stones inlay work, carpenters, paint and polish experts, welders, lathe operators, tool room experts, and five axis router programmer and operators. The brand’s aim is to address the dearth of custom-created quality furniture. Agarwal explains,
Forms From The Forest Knock on Wood’s bespoke hardwood
furniture recreates the unembellished natural beauty of wood. BY ALYSSA LOBO Knock on Wood has created furniture ranges and accessories for the Taj group (hospitality). Most recently, they have developed some new wood textures and are currently working on a new collection of tables. Says Agarwal, “The ketch, coffee table and the side table are a few pieces that one can see becoming a part of their homes immediately. We place emphasis on the production of a piece that will take centre stage in one’s space.” The design house also has an intensive R&D lab to devise tools, working mechanisms for
Knock on Wood is known for its simplistic, well-detailed furniture in hardwood
“The focus is on high quality craftsmanship, fine detail and elegant style, where the creations will reflect our inspirations and our customer’s personality.” Combining formal functionality with the material tactility of hardwood; Knock on Wood is known for its simplistic, welldetailed furniture in hardwood. In 2009, they debuted with their signature collection, exemplifying bespoke design and high quality craftsmanship. This year they extended their scope to focus on hardwood products and furniture. “Whether it’s a desk for your office or a bed for your master suite, we will deliver furniture that is in perfect harmony with you and your space. We work with you from the beginning to understand your unique requirements,” says Agarwal.
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specific applications and test the behaviour of various finishes on wood and metal. The lab works on stress testing and tool design for special application. Focusing on seasoning wood for moisture content control, Knock on Wood incorporates a natural seasoning process of leaving wood under a shed open from all four sides to allow full circulation of natural air. Their latest, The Forest Collection focuses on wood in its most basic form. Agarwal explains, “With this collection we return to the forest, literally; working with bare logs, raw and rustic, without embellishments. This collection celebrates nature in all its glory.” Contact web: www. knockonwood.co.in tel: +91-11-64714649
Knock on Wood’s Forest Collection works with bare logs, without embellishments
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THE INSIDE TRACK November 2015
Interview
G
aurav Khosla, co-proprietor of Super Sanitar y has witnessed the immense change that has swept Gurgaon over the past decade. With standards of living improving, people are now
Lighting The Way Major lighting players like Jaquar now seek to build customer awareness and engagement with their progressive products and solutions. They have been associated with my showroom for more than 25 years. Since I have been associated with their faucets for so long, I asked them if they could give me something in the lighting sector as well. So for the past five years I have been working with Jaquar lighting. I have two kinds of business – one is Super Sanitary retail and the other is wholesale. Our wholesale business consists of a lot of sub dealers under us; who are recognised Jaquar dealers.
Gaurav Khosla, Co-proprietor, Super Sanitary
demanding better quality products, thus paving the way for established brands like Jaquar to branch out to other product segments like lighting. Khosla discusses with us the current scenario of the Indian lighting industry and why he feels Jaquar has an edge in this market. Could you tell us about your business? Which brands do you represent? This is a family business and I am the third generation handling it. We have been in this business since 1972 with tiles, sanitary ware and faucets. We started with three brands- Somany tiles, Hindware and Jaquar faucets, and other products like geysers. But all those companies faded away with time and I shifted all my sanitary ware business to Jaquar as they gave me better service.
What are Jaquar’s strengths with respect to lighting? Jaquar is selling on the concept of service only, because the design and products keep changing with fashion and requirement of the designer. One thing is constant around which everything else revolves – that is the service portfolio and regular R&D. Every day there are up-gradations in Jaquar’s system. And they are 100% service oriented; there is not a single product in Jaquar’s portfolio that is not backed up with service. You are just a phone call away and the man will be there within a maximum 72 hours. He will measure how much ‘lux’ level of light is required, how many lumens,etc. He will talk on technical terms so that it will be a sensible buy. Initially when we launched this business five years back, Jaqaur was only into expensive and high end lighting. They were more into tie ups with foreign brands like Artemide. But now we have quality for every segment and a huge
portfolio. If somebody is interested in lighting solutions we can easily give him beautiful, cost effective propositions and a good package with a complete lighting solution (CLS) from Jaquar. Which brands in India are today making the best products in lighting? What is the market scenario with regard to lighting? There are local players in the market from the unorganised sector who are trying to pitch a few LEDs but
back up line will never fail in the market. Now that towns like Gurgaon are growing and developing, people have started demanding good life style products. I need to segregate when I’m selling. There are people who want basic LEDs, which is a market resource that has been taken over by Chinese goods for the past five years. It is only now, after Modiji’s ‘Make In India’ concept that people a re now looking for brands which are made in India.
Jaquar’s chandeliers from its luxury range use certified Swarovski crystals
otherwise there’s nothing big in the market. Brands like Oreva and Havells have started coming in this business but they do not have such a big portfolio. Either they’re just giving LEDs, or only outdoor or indoor, or they can’t do chandeliers. In 2001 a lot of foreign brands came into the market but in five years they were all out of the market, because the kind of service that Jaquar offers, no brand can offer in India – whether it is a domestic or an international brand. In India we don’t have skilled labour. So products that are supported by a strong service
Jaquar, being an Indian brand has become popular. Also they have done a lot of innovation in the lighting business and they give very cost effective propositions for LED lights, bulbs, commercial lights, etc. They also have multiple ranges as well. We have crystal lighting which is for people who are going for the luxury range, which uses Swarovski crystals. The market is growing and people are getting aware - bulbs are out of fashion, CFL tubes are also being withdrawn, LED is the latest concept that is in. Now is the right time to expand ourselves.
THE INSIDE TRACK November 2015
What are the major trends in lighting that you have observed? What are home owners asking for in this segment? LEDs – even a person who doesn’t understand design understands that he’s going to save some energy if he uses an LED. People are asking for anything that holds an LED, irrespective of what brand you are selling. They only ask for the diameter and the price. They are not concerned about the lux levels, what is the area for which they are planning, etc.
Jaquar owes it success in the lighting sector to its service portfolio and regular R&D
So there is general awareness, but it is up to us to understand their need, shape it and identify what he requires. We send a sales manager from Jaquar who will identify and then give them three options- most cost effective, mid segment and a niche/ high end. Even though this business has to be promoted through consultants, as a lot of technicalities go into it, we still have to speak to the end consumer.
Is there a significant premium/ luxury lighting segment in India? What are their needs? Yes, very much. But people are not aware; we have to make them understand the concept. Even today people go to Khan Market, burn their money for lighting and get nothing out of it. If something breaks, or there’s d a m a g e , o r s o m e t h i n g’s n o t working, there is zero service back up. So we work like a consultant,
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give them some ideas and then we have solutions for those ideas. But if you aren’t able to give them an idea, then the need for a solution never arises. In cities like ours, everyone has a budget of around five to seven lakhs for lighting when their construction cost is one crore. So in that kind of area, allotting a budget of five lakhs for lighting is reasonable. People will not buy a light for 20 lakhs, but for three to four lakhs? Most definitely. Some weeks back there were two walk-ins who saw a double height Jaquar chandelier with crystals. They saw the Jaquar brand name, the gold plating, the certificate of authenticity and that we were providing on-site service back up. This particular model clicked with both of them so much that they actually started an argument over who will buy it. So I had to organise for them that particular chandelier which was in the bracket of about 5 lakhs. Contact Super Sanitary email: khoslagauravk@yahoo.com tel: +91 9811113752
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THE INSIDE TRACK November 2015
Interview
P
urportedly the world’s largest maker and designer of carpet tile, Interface believes in the wide potential of carpet tile. The Inside Track converses with Sharad Mathur, Managing Director of Interface for South Asia about Interface Flor carpet squares, carpet tiling for the workspace, carpets with biophilic designs and the many benefits of installing carpet tiles.
Sharad Mathur, Managing Director of Interface in the South Asian countries
What makes carpet tiling a better option as compared to other flooring options? Carpet tiles are available in squares of 50cm x 50cm and rectangular planks of 100cm x 25cm sizes. They are easy to install, with close dimensional tolerances so the joints are not visible and can be laid in several patterns. The main benefits of using carpet tiles are that work spaces are much quieter as sound gets deadened.
The New Age Carpet
Sharad Mathur, MD, Interface Flor tells us why carpet tile is the most innovative, efficient and durable flooring solutions. They come in several vibrant patterns and can easily be combined with other patterns to define work spaces. Both these benefits make it win over hard flooring. Maintenance is easy and even replacement of a tile is easy in case of stubborn stains or damages. This benefit makes it superior to a broad loom carpet. Most offices globally have graduated to carpet tiles because of these benefits. How has the Indian customer taken to the option of carpet tiles? Interface has been promoting Carpet tiles in India for close to a decade. Because of the benefits that carpet tiles offer, most MNCs use them as a standard in all their offices. Large private banks and other contemporary corporates have also upgraded to using these latest soft flooring solutions. What makes modular carpet tiles an efficient flooring solution? While designing, different areas of the work can be developed to
“Because of the benefits that carpet tiles offer, most MNCs use them as a standard in all their offices.� - Sharad Mathur
accentuate the prime use of that space. For example, passages can get a different look, areas to collaborate can be made to look differently, open work stations can be differentiated from cabins, etc. Carpet tiles can be installed very easily and quickly. They can also be removed and reinstalled in case some re-design is planned after a while.
design. This is to mimic nature. We also offer carpets that have varying pile height. This three-dimensional aspect leads to vibrant aesthetics. All our carpets have a 15 year warranty and are made from ssolution dyed yarn, which retains colour for the longest time. Some brands offer printed carpets, which clearly is an inferior technology.
How important is the design of carpet tiles to your company?
What new innovations and innovative products has your company brought into the market?
Design is a very important aspect while developing new age work space solutions. Interface retains a leading edge in design. We now offer biophilic designs that bring elements of nature into work spaces. Studies have shown that use of these biophilic designs helps reduce employee stress levels. We offer in-house design assistance to all customers. What technological innovations go into the making of carpet tiles that ensure high performance and durability? For Interface, design is an important aspect while developing new age work space solutions
Driven by leading design, Interface now offers several products that have colour transitions in a single
Interface is a pioneer in developing its business in a sustainable manner. We have been rated in the top three most sustainable companies globally for several years. Most of our plants have reached recycled nylon usage of 80 to 100%. We take utmost efforts to ensure our used products do not reach landfill sites, as it is difficult to degrade nylon naturally. Some of our innovations include an anti-bacterial coating to act on coffee spills, use of biophilic designs to enhance employee productivity and launch of rectangular planks to better show designs that need a longer format. Contact web: www.interfaceglobal.com tel (Delhi): +91 1141 329 574
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THE INSIDE TRACK November 2015
A
pioneer in the Indian water m a n a g e m e n t i n d u s t r y, Ashirvad Pipes has been providing long lasting, innovative solutions since 1975. The company prides itself upon being a change agent. Ashirvad Pipes has changed the way business is done in this segment – from manufacturing infrastructure to its distribution network. The company has a joint venture with the leading Belgian firm Aliaxis Group S.A. to design, create and produce world class products.
Pawan Poddar, MD, Ashirvad Pipes Pvt. Ltd
To gauge the latest developments and innovations in the water management segment and to understand Ashirvad Pipes’ place in this scheme of things, The Inside Track spoke to Pawan Poddar, MD, Ashirvad Pipes Pvt. Ltd. What is the current market preference for CPVC vis-à-vis traditional systems such as iron pipes? Has the shift happened completely or are there still some places using iron pipes? In column pipes vertical, the shift
Combining Innovation And Quality
We talk to Ashirvad Pipes’ MD, Pawan Poddar about the latest developments in the water management segment and Ashirvad Pipes’ place in it. from the conventional iron pipes (Galvanised Iron or GI pipes) is almost complete, although there are still some pockets where GI pipes are being used. We aim to educate farmers and the mechanics to use column pipes for bore wells and it is a continuous process. We have an all India sales team which is constantly on the job of educating the plumbers to switch over to PVC and CPVC for all their plumbing requirements b u t i t w i l l t a k e s o m e m o re time to convert all of them fully into using plastic pipes. In this segment, the width and depth of distribution is of utmost importance to increase volumes and to reach our products faster to our distribution partners. Ashirvad Pipes is a major player in CPVC solutions. How do you make your product superior to other available options and competitors? Our CPVC pipes and fittings belong to a different league and simply cannot be compared to products made from generic CPVC compound. From Lubrizol (of which Ashirvad Pipes is a licensee), we get
Ashirvad Pipes is the largest manufacturer of CPVC pipes and fittings in India for plumbing
the best technology and raw material for making CPVC pipes and fittings in India. We believe in giving value for money to our customers in whatever we manufacture. The entire journey of Ashirvad Pipes is based on innovation and quality. Today Ashirvad Pipes is the pioneer, the largest manufacturer and exporter of UPVC column pipes in the world and our products are exported to over 25 countries. We are proud of the fact that the customer today demand Ashirvad Pipes products which are considered t o b e p re m i u m p ro d u c t s i n the market.
and Rain) water disposal pipes. In this category, we introduced
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Interview
Ashirvad Pipes invented column pipes made of UPVC. We are the pioneer and largest manufacturer and exporter of column pipes in the world. - Deepak Poddar
Other than CPVC solutions, what are the primary verticals that Ashirvad Pipes offers solutions in? What is the hallmark that makes them game changers?
UPVC Column Pipes
As far as plumbing is concerned, i n In d i a w e a r e t h e l a r g e s t manufacturer of CPVC pipes and fittings with raw material imported from Lubrizol. We also make the SWR (Sewage, Waste
Deepak Poddar, Technical Director,Ashirvad Pipes
THE INSIDE TRACK November 2015
a new concept called the Yellow Seal technology for the first time in India. All our products have been well received across the markets and sales are showing an upward trend on a continuous basis. Now, with the technology from Aliaxis we have several other plumbing, sanitary and drainage products being manufactured in our plant in Bangalore. As far as the column pipes are concerned, we can confidently say that we command over 40 per cent of the total market share in India.
Recently Ashirvad Pipes struck an alliance with Aliaxis S.A. How will this help the growth for Ashir vad Pipes in India and elsewhere?
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Growth primarily came on account of our product quality, our huge retail network, an efficient supply chain management system and excellent customer service - Vikas Poddar Vikas Poddar, Marketing Director, Ashirvad Pipes
have four labs for testing, and special attention is given to every single parameter which might affect the quality of any item manufactured by us.
CPVC Extruder: From Lubrizol, Arshirvad Pipes gets the best technology and raw material for making CPVC pipes and fittings in India
With the Aliaxis partnership, we became a part of an MNC and this has given us a great strategic advantage. Although Ashirvad Pipes has been a known and respected name in the industry, this association has given us an edge over our competitors in terms of our credibility and our image in the market.
SWR Stock Yard: Ashirvad Pipes also makes the SWR (Sewage, Waste and Rain) water disposal pipes
Quality is the hallmark of Ashirvad Pipes. There is a stringent quality control process followed in our system to ensure that the customer gets the best p o s s i b l e p ro d u c t s a n d va l u e for their money. For this we
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We have already changed the rules of the game and brought respectability to the entire PVC pipes industry. With this collaboration, we are now in a position to offer our customers a bigger basket of products. Aliaxis is also providing us with the technology for manufacturing new products and we now have an edge in terms of training of our technical personnel in Aliaxis facilities in other countries. Where would you like to see Ashirvad Pipes as a brand in the next 3 years? We have set ourselves an exciting target of achieving a turnover of Rs. 3000 crore by 2018. Last year, in 2014-15 our turnover was over Rs. 1600 crore and we are looking at 20 per cent to 25 per cent growth YOY. A lot of homework and hard work is going into this. It is a vision. But we love challenging ourselves. So we keep asking ourselves: How do we create India’s number one company in this segment? Can we stretch ourselves? Can we dream big? Because, unless you dream big, you cannot achieve big. Training of personnel, both marketing and technical, and increasing our distribution network, is a high priority area with us. Through this, we intend to make Ashirvad Pipes the largest company in Plumbing, Sanitary and Drainage systems in India.
In a few years Ashirvad Pipes will be a one stop shop for all plumbing, sanitary and drainage systems which may be required in the course of a building construction. The company has been awarded the National Award in 2007 for “Outstanding Entrepreneurship in Medium Enterprises”. Besides this, it has also been recognised
by the WCRC Leaders Summit 2014 as one of the 100 fastest growing marketing brands in Asia. Ashirvad Pipes has thus earned for itself a fine repute in India which is only strengthened by the multiple awards it has accrued and keeps accruing. Contact web: www.ashirvad.com
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THE INSIDE TRACK November 2015
Green Speak
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f late, more and more products are being invented that utilise and harvest solar energy for multiple purposes. Whilst solar energy has been harvested before for uses such as heating and cooking, t h e s e p ro d u c t s c h a n n e l t h i s energy to fuel devices and objects that are more contemporary in their usage.
Running On The Sun A slew of products are drawing attention
precisely because of the way they utilise solar energy for contemporary purposes, such as charging the cell phone. BY TASNEEM S. POCKETWALA
The Current Table designed by Aubel produces energy from natural light, which it then uses to charge small devices
Dutch designer Marjan van Aubel has designed two such products. The Current Table designed by Aubel is a desk that works as a workstation and produces energy from natural light, which it then uses to charge small devices. Its orange-coloured, glass top writing surface consists of a solar panel. Interestingly, its process of transferring energy to recharge gadgets is quite similar to photosynthesis. There is a dye-synthesised solar cell inside the glass panels. This solar cell makes use of the properties of colour to generate an electrical current – quite mimicking the process in
cells are placed between two panes of toughened glass and connected to a battery lying within a frame that has USB charging points. The orange, pink and blue cells in the Current Window have varying wavelengths and therefore generate different energy levels. Onto the ledge of the windows USB ports are fused, so that the ledge provides a snug place for a small device such as a cell phone to charge. There are a set of lit-up diagonal stripes near the charging point which indicate the amount of power stocked up in the battery. Depending upon the quality of the light and the season, the Current Window can generate up to 25 watts in a day.
which plants use green chlorophyll t o c o n ve r t n a t u r a l s u n l i g h t into energy. As a process, The Current Table works when small particles of titanium dioxide are placed on a piece of transparent glass which is then dyed orange. Sunlight is absorbed efficiently due to this technique of dyeing. The table comes with two USB charging points that can be used to recharge cell phones and tablets. Thus, users can utilise the table for writing emails or reading books and simultaneously charge their laptops, phones and tabs. The table’s orange-coloured, glass top writing surface consists of a solar panel which comes with two USB charging points
The Current Window is made from dye-sensitised solar cells arranged in a zigzag pattern that covert sunlight into electrical energy
Another of Aubel’s creations that harvests solar energy is the Current Window. The process is similar to The Current Table: the window is made from coloured solar cells that convert sunlight into electrical energy, enabling the charging of devices. The dye-sensitised solar cells are arranged in a zigzag pattern, a design that has been created by Aubel and graphic designer Marine Duroselle. Similarly in this product, minute particles of titanium dioxide are covered with light-absorbing dyes. In the Current Window, the solar
The products delineated above formulate a part of the continuously growing line of products that seek to depend upon the abundance of the sun’s power in order to be self-sufficient and energy efficient. Given the current global energy crisis on the one hand and the promise of sustainability and environment friendliness offered by products such as these on the other, products that run on the sun’s energy are bound to be developed in large numbers in the near and distant future. Contact www.marjanvanaubel.com
THE INSIDE TRACK November 2015
Spot Light
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ike all Duravit collections, the bathtubs and wellness products comprise high quality materials, workmanship and functional finesse while exemplifying Duravit’s inherent and intuitive feel for good design. Du r a v i t h a s b a t h t u b s f o r ever y ambience, application and architectural circumstance. The reason behind the trapezoidal form of the Paiova5 bathtub is comfort, this unique shape invites you to a relaxing bathing experience for one or two bathers side by side. Duravit’s Sundeck and Blue Moon bathtubs can be transformed into a comfortable relaxation deck in no time at all with their ingenious covers. While the Darling New bathtubs offer attractive and effective wellness: a soft, white, atmospheric LED light shimmers below the rim optionally. Cape Cod bathtubs have been designed with relaxation in mind: a gently shaped headrest provides a bathing experience that is particularly serene and produces a feeling of lightness.
Sundeck
Darling New Advertorial
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Create Your Home Spa With Duravit Wellness for the body, soul and the eye. With Duravit bathtubs you can create your very own home spa.
Paiova 5
Blue Moon
The P3 Comforts bathtub allows two users to enjoy a relaxing bath together. With its seamless acrylic panelling, it is the embodiment of seamless material harmony and spaciousness. DuraStyle also offers an innovative raised edge that creates a practical storage space for accessories in its bathtub. Duravit bathtubs are also optionally available with various whirl systems, integrated LED lights that create a tranquil, soothing atmosphere as well as a new sound module that makes for a melodious option. Contact Duravit India Private Limited tel: 079 66112300 email: respond@in.duravit.com web: www.duravit.in
P3 Comforts
DuraStyle
Cape Cod
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THE INSIDE TRACK November 2015
Fair News
Art Miami Date 1st - 6th Dec 2015 Venue Miami, USA Contact www.artmiamifair.com Art Miami is a leading international modern and contemporary art fair that takes place every December. It is also one of the most significant art events in the US with more than 82,000 collectors, curators and art enthusiasts participating from around the world. Art Miami, in its 26th edition this year, is dedicated to presenting defining artworks from the 20th and 21st centuries in conjunction with a selection of the most esteemed galleries in the world. The event will commence with a VIP Private Preview on the first day, presented by Merrill Lynch, with the fair opening to the public from 2nd December. Art Miami’s line up for 2015 features 120 galleries from 19 countries, showcasing modern and contemporary artists as well as highly sought after international artists.
Launch of AnanTaya Date 26th Oct 2015 Venue Jaipur Contact www.anantayadecor.com The home décor store AnanTaya officially announced its storeroom launch on 26th October at The Kanota, Narain Niwas Palacein Jaipur. The showroom is pre-engineered and assembled with the materials used in its construction keeping with the essence of traditional Indian crafts. The store launch was enjoined by Andraab, the house of fine pashmina in the celebration of the move with a live band performance by Kabir Café from Mumbai on 25th October. AnanTaya also launched the children’s range titled Ke Ki Ka, comprising of sets of two finger puppets created in crochet by underprivileged women. The puppets are intended to bring to the fore tales from the Panchatantra. For the festive month of October AnanTaya is all set to launching several enticing products including Fruits of Syria chandeliers, Nafees lassi glasses, Nafees elixir Karafe range for an exquisite dining experience, the Skin lamp range and much more.
Architect at Work Paris Date 19th - 20th Nov 2015 Venue Paris Contact paris.architectatwork.fr The Paris edition of Architect at Work is set to take place on the 19th and 20th of November this year. An event for architects, interior designers, designers, property developers and more, it focuses on ensuring optimal contact between exhibitors and visitors through its unique layout. Presenting innovative products, materials and applications, emphasising the exchange of ideas and knowledge and enabling the meeting of relevant specifiers over the short period of just two days are the main features of this event. Architect at Work Paris will be featuring an exclusive line up of artists besides offering a number of stimulating seminars. Belgian artist William Sweetlove’s sculptures will be on display as well as the work of photographer Pierre-Olivier Deschamps comprising twenty shots of industrial sites that highlight atmospheres so specific to architecture. Seminars include Le BIM et l’Architecture on the first day and Matières à histoires held by architect Hervé Beaudoin on the second.
Guangzhou Design Week Date 4th - 6th Dec 2015 Venue Guangzhou, China Contact en.gzdesignweek.com The Guangzhou Design Week is an international design and brands expo. A B2B event, it is touted to be the only even in China that focuses on a business chain that spans all across the design industry. It is also the first annual international design and brands expo since 2006 in China and is endorsed and promoted by ICSID, IFI and ICOGRADA since 2007. For this year, as many as 100,000 professionals are expected to pay a visit to this event, including interior designers, architects, home stylists, interior brands, trading companies, distributors, construction companies and more. The event declares ‘to promote design by business’ to be its mission. Although the fair is going to be a three-day affair, the event enables yearlong B2B business events and branding promotion.
Fairs & Exhibitions Date 10th - 13th Dece 2015, Zak Doors and Windows Expo Venue Mumbai Contact www.zakdoorsandwindows.com A leading tradeshow and exhibition, Zak hosts over 100 professional exhibitors who intend to promote their products related to windows and doors and relevant accessories. Zak Doors and Windows Expo serves as a platform to showcase products of doors, windows, facades, technologies, components and products. It has evolved into one of the most effective marketing mediums for producers and manufacturers who want to make the best out of the Indian fenestration industry. The show displays a mix of machinery, systems, accessories and finished products. On display will also be electrical, wooden and aluminium doors, blinds, hinges, locks, insulation and acrylic silicone tools, PVC and steel windows, power tools and other such products. Exhibitors include reputed companies such as Wemaro India and Bohra Rubber Pvt. Ltd.
THE INSIDE TRACK November 2015
It Products Bloom Chairs By Vector Projects One of India’s leading turnkey solutions providers, Vector Projects has recently launched a new range of armchairs called The Bloom. These chairs have been designed by Paola Ceola and combine perfectly Italian aesthetics and Indian functionality in their make. The chairs come in vibrant colours – green or violet – that are sure to lighten up any dull space. Bloom chairs are suitable for use, both for interior and exterior spaces. They consist of a sturdy foundation of white varnished steel with upholstered cushions that provide optimum comfort and durability. The soft fabric
of the seat envelops the torso, thus giving the most comfortable seating experience. Moreover, the chair is made using high quality eco-leather and is therefore ideal for homes that are environmentally conscious. Contact www.vectorprojectsindia.com
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Gulmohar Lane Introduces Its Petite Collection Keeping in mind the paucity of space especially in metros, gulmoharlane.com has come up with a new line of furniture called the Petite Collection. The products in this collection are compact and cosy and perfect for city homes. The collection emphasises the furnishing of secondary seating spaces such as in the corners of a café or the home. The products in the range are easy to place, stylish and occupy very little space. They also add a personal style and elegance to your homes and make the décor look lively and luxurious. Gulmoharlane.com has started with incorporating arm chairs in this collection and will be adding smaller sizes in other categories. The Petite Collection includes the Milan armchair collection, Verona armchair collection, Dalhousie
armchair collection and more. Contact www.gulmoharlane.com
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THE INSIDE TRACK November 2015
It Products Built-in Ovens By Franke
Franke has recently launched its new built-in ovens, the result of the most advanced technology and design. Franke’s products are touted to be of a high quality raw material and are easy to use and very safe. The ovens are manufactured wholly in Europe, right from design to production. The products perform efficiently at low energy consumption levels.
On offer are also a wide range of next-generation ovens with distinguished features such as superior performance, reduced energy consumption, dynamic cooking technology and complete safety. They are fitted with a cool touch door equipped with special overlapping heat-reflective glass
panels that create a thermal barrier thus preventing heat from escaping. The entire range of ovens, moreover, features a unique cooking system that consist of exclusive programmes for complete or wellness menus, pizzas and all kinds of bread. Contact www.franke.com
Verve Water Heaters By Usha Usha International recently launched a new range of ultrasmart digitally enabled storage water heaters. The new launch is a part of its existing Verve collection and is composed of soft touch digital panel which is backed by wireless remote control. The Verve water heaters are designed so as to blend in perfectly with modern bathrooms. The product comes with pre-set temperature mode and is available in the capacity of 15 and 25 litres. Usha intends to bring technologically smart water heaters for customers who have become used to digital interfaces. The Verve water heaters come with blue sapphire glass lined enamel coated tank that make them perfect for places that have hard water. The water heaters are durable due to their magnesium anode that shields them from
rusting and corrosion. The product is also very safe to use, equipped as it is with safety features such as the earth leaking protection device, multifunctional valve and superior PUF insulation that maximises heat retention. Contact waterheaters.Usha.com
Wallpapers By Clarke & Clarke
Istanbul Series By VitrA VitrA has recently introduced its organically designed series by the name of Istanbul. The collection is designed by Ross Lovegrove and is inspired by combining Istanbul’s culture and traditions with the
brand’s aesthetics and technology. Lovegrove immersed himself in the Turkish ceramic culture and took inspiration from the diverse ethnicity, architecture and the country’s custom of the region. The collaboration with Ross Lovegrove is the latest in an
impressive line of collaborators. The collection is an exploration of the creation of sculptural and organic shapes and this is done using advanced technology and materials.
Lovegrove’s work is driven by organic essentialism, a concept that is inspired by the elements and aesthetics of the natural world. This also perfectly articulates VitrA’s creative vision. Contact in.vitra.com.tr
One of the premium luxury brands hailing from England, Clarke & Clarke has recently launched its new range of wallpapers. The style of Clarke & Clarke incorporates all types from classic to contemporary fabric and wallpaper. The collection, Reflections, consists of a range of ten embossed vinyl wallpaper patterns. These take their inspiration from the earth’s natural forms and landscape. The patterns include Tree Bark,
Sandstone and Chinchilla. The wallpapers have also been inflected with neutral shades of ivory, taupe and grey printed and metallic highlights of copper, silver and gold. The collection exudes sophistication and elegance and is an ideal choice for this festive season. The collection will be available in all leading furnishings stores in India and also along with Maishaa stores. Contact www.clarke-clarke.co.uk
THE INSIDE TRACK November 2015
It Products Techlam Tiles By Classic Marble Company
Classic Marble Company has recently introduced Techlam, a collection of ultra thin, large size porcelain tiles. The collection
comprises of 3 mm thick, large sized tiles that have become quite a hit for residential and commercial spaces. The tiles are durable, hygienic and flexible and are versatile enough for multiple applications such as backsplashes, countertops, interior and exterior walls, facades and flooring. Techlam is also low on porosity and has anti-graffiti features, thus making it perfect for facade applications. The collection is composed of the products in a wide range of colours and patterns that meet the functional and aesthetics need of the customers. The tiles are given varied finishes that include the natural finish to add glamour, the wood and bamboo finishes that add an earthiness and warmth to the space and the stone finish that is edgy and bold. Techlam is also a 100 per cent green product. Contact www.classicmarble.com
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Rumors Introduces Its Jazz Collection Rumors has launched its very latest Jazz collection. A compilation of upholstery fabrics, there is a wide variety to choose from in this collection. True to its name, the collection comprises an upbeat and colourful range of furnishings that is designed to suit Indian homes. Including in this range are heavyweight textured jacquards, stripes, plain and patterned velvets and multi-coloured weaves. These fabrics are
available in a wide variety of shades from fuchsia, tangerines and deep reds to blues and greens. Best for upholstery, they add a dash of style, colour and energy into your rooms. The fabrics are made from machines. They are 100% polyester and polyester blends in make. Durable, chic and elegant, the price range of these fabrics is also reasonable. Contact www.rumorsindia.com
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THE INSIDE TRACK November 2015
It Products Action Tesa Introduces HDHMR Boards Action Tesa has recently introduced its High Density High Moisture Resistance (HDHMR) board. The fibre boards by Action Tesa are manufactured with hard wood which makes their density better than most others in the market.
Due to a uniform density gradient and compact core, the boards have superior routing characteristics. This is made possible by the use of German technology for MAT formation and eight cylinders with an 18 day light press. The boards’ high moisture resistance makes them suitable for areas with a high level of humidity such as those in the southern part of India. HDHMR boards are therefore increasingly preferable to traditional plywood to customers. The boards are an ideal partner for complete solutions that include modular kitchens, home and office furniture, etc. HDHMR boards by Tesa ensure not only an improved quality of the product but are also cost effective. Contact www.actiontesa.com
Silver Oak Veneered By Häcker The Silver oak veneered product by Häcker is one of its unique kitchen solutions. The graceful, delicate frame of the product along with a slim line worktop gives the real wood veneer enough space to create a beatific impact. The accompanying wallhung units enhance the kitchen’s design element and results in producing more space for movement in the kitchen. The base materials used in making the cabinetry of all
of Häcker’s products are a combination of very high density, chip or particle boards and HDF materials that are treated to be termite resistant. Häcker’s offerings are flexible, environmentally friendly, stylish and in attractive designs, durable, cost-effective and, above all, backed by the promise of German quality. Contact www.haecker-india.com www.haecker-kuechen.com
Conservatories By Window Magic The conservatory, a classic and ornate innovation originating in the 16th century has been introduced in India for the first time by Window Magic.
As Mr. Manish Bansal, the Director of Window Magic says, “We understand that every home is different and, as such, it is of paramount importance that your
Used for private gardens, parks and botanical institutions, contemporary conservatories are now equipped to ensure the glass is energy efficient and lets in maximum light, at the same holding a steady temperature in all seasons.
conservatory is tailor made to suit your living space. A conservatory is a building that has at least 50% of its side wall area glazed and at least 75% of its roof glazed with translucent materials, or glass.” Contact www.windowmagicindia.com
Diwali Floor Lamps By Idus For the festival of Diwali, Idus has recently launched floor lamps to lighten up your living space
and add a decorative element therein. Lighting is central to a room in contemporary décor. By changing the shade of a light you can change the entire
look of the space. Heeding this need, the home luxury store Idus has released its new range of designer floor lamps especially for the festive space. As Mr. Sameer Hora, MD, Idus says, “These lighting solutions come in ornamental designs, different styles and any colour you can imagine, allowing you to make a style statement for your floor in any room. These decorative lighting solutions are designed to enhance the beauty of your existing décor. You can use this unique collection in your office, dining rooms, living rooms and entrance halls in homes as they are considered as an integral part of your décor.” Contact www.idus.in
THE INSIDE TRACK November 2015
Spot Light
A
rtifox, a US-based company founded by husband-wife duo Sarah and Dan Mirth, has come up with a compact furniture set designed for the urban professional who is always on the go. This sort of furniture can be quickly assembled and comes in flat-pack boxes with
Furniture On The Go This furniture is quick and easy to assemble in any place and is shipped in flat-pack boxes. BY TASNEEM S. POCKETWALA
Artifox has come up with a compact furniture set designed for the urban professional who is always on the go
Artifox’s pegs are able to book-end entire sets of encyclopaedias while also serving as a pencil and pen holder
only one tool to help assemble the furniture that is sent along with the product.
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T h e f u r n i t u re i n c l u d e s a standing desk with a surface that can be utilised for writing. This desk is constructed out of black walnut or white maple hardwood with an inlaid aluminium skeleton. The desk is equipped with a writable surface made of black slate or white-dry erase board along one corner to jot down fleeting ideas and short memos. There is also a built-in docking system that allows for gadgets to snugly settle in on the desk, while a cord control secures fugitive cables with the help of magnets. A snug storage cabinet hides the power cables. The legs of the desk are adjustable, so that the desk can
The desk is equipped with a snug storage cabinet that hides the power cables
Artifox also manufactures a quirky bike rack that is wallmounted. A vertical rack, the product rescues bikes from being stowed away in the garage and provides a space for them within the living area in a way that also looks good. The rack is made of solid hardwood and powder-coated steel, and is sustainable and built to take in most sizes and styles. As the website explains, “Installation consists of a unique mounting system that self-levels the rack along any surface while a cleverly placed magnet conceals the final screw.” Contact web: www.theartifox.com
The furniture includes a desk with a surface that can be utilised for writing
also be alleviated to a height which makes it comfortable to work on it even while standing up. Another product that the company has designed is some small magnetic pegs that “are a minimalist approach to organizing your desktop,” as Artifox’s website puts it. When paired with Draft Surfaces designed by Artifox itself, the pegs are able to produce enough force to book-end entire sets of encyclopaedias. Available in a set of four, the wooden container in which they arrive also serves as a pencil and pen holder.
The desk also incorporates a built-in docking system that allows for gadgets to nicely settle in on the desk
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THE INSIDE TRACK November 2015
Green Speak
S
oaring temperatures caused by global warming have made most of us completely dependent on our ACs. But our ancestors have been successfully beating the heat since ancient times without the use of electricity, let alone plasma air-conditioning. This is primarily because ancient Indian buildings
Old School Ways To Keeping Cool Ancient air-conditioning techniques
inspired Morphogenesis’ design for the Pearl Academy of Fashion in Jaipur. BY ALYSSA LOBO
The design of the Pearl Academy of Fashion in Jaipur keeps the building 20 degrees cooler than the outer area
made use of several features such as high ceilings and ‘jaalis’ to allow passive cooling of the buildings. With many architects trying to figure out how to reduce energy costs to buildings, some like Manit Rastogi of Morphogenesis turn to ancient Indian architecture to show the way. The architect’s design of the Pearl Academy of Fashion in Jaipur keeps the building 20 degrees cooler than the outer area.
While the exterior is in sync with trends in contemporary design; at the base of the building is a vast pool of water - a cooling concept taken directly from the step well structures developed locally over 1,500 years ago to provide refuge from the desert heat. These ‘baoli’ (step wells) are bodies of water encased by a descending set of steps. This is based on the principle that when water evaporates in heat, it immediately
At the base of the building is a vast pool of water - a cooling concept taken directly from the step well structures developed locally over 1,500 years
brings down the temperature of the space around it. While traditional step wells often go many stories below ground level, the ones in the building go down just four meters. However, the effect is the same and the academy enjoys its own microclimate. In addition to this the whole building is raised above the ground on pillars, creating an airy and shaded pavilion that is used as a recreation and exhibition space. Here the walls are made from a heat-absorbing material that creates a ‘thermal bank’- so the warmth is slowly released at night when the temperature drops. The building is protected from the environment by a double skin which is derived from a traditional building element called the ‘jaali’ which is prevalent in Rajasthani architecture. The effect is decorative and also helps reduce heat. The double skin
acts as a thermal buffer between the building and the surroundings. The density of the perforated outer skin has been derived using computational shadow analysis based on orientation. The outer skin sits four feet away from the building and reduces the direct heat gain through fenestrations, yet allows for diffused daylight. The jaali thus serves the function of three filtersair, light, and privacy. The materials used for construction are a mix of local stone, steel, glass, and concrete; chosen keeping in mind the climatic needs of the region while retaining the progressive design intent. The institute is 100% self-sufficient in terms of captive power and water supply and promotes rain water harvesting and waste water re-cycling. Contact web:www.morphogenesis.org
The outer skin sits four feet away from the building and reduces the direct heat through fenestrations, yet allows for diffused daylight
Postal Registration No. MCE/129/2014-16 RNI NO. MAHENG/2007/19853. WPP LICENSE NO. MR/TECH/WPP-266/East/2015. POSTED AT MUMBAI PATRIKA CHANNEL SORTING OFFICE, MUMBAI G.P.O. 400001. DATE OF PUBLICATION: 15th OF EVERY MONTH, dATE OF POSTING: 15th & 16th OF EVERY MONTH
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THE INSIDE TRACK November 2015
Spot Light
I
n our country, there is a certain regard reserved for elephants. They are considered beasts of divinity in three Indian religions – Hinduism, Buddhism and Jainism. A symbol of friendliness, majesty and dignity, the elephant is even found in the puja room. Despite this, there are just 22,000 elephants remaining in the country. Of these, at least 6000 are in illegal captivity and subject to unimaginable brutality. About 600 elephants are killed each year
Art For An Elephantine Cause
Maneka Gandhi and People For Animals have organised a fundraiser to support the care of rescued elephants. BY TASNEEM S. POCKETWALA
Rini Dhumal, Sunaina Anand, Smt.Maneka Gandhi
by starvation, beating, drowning, and cruelty. Several temples keep elephants on concrete but keep them bound in chains all the time and fed the wrong food. They are made to kneel and bless devotees, lift their trunks around 300 times in a day to bless visitors. They are beaten, poked with spears and hooks that dig into their hide and starved during their training process.
Artist: Paresh Maity
Maneka Sanjay Gandhi and People For Animals have organised a fundraiser for Wildlife SOS to support the Elephant Rescue Centre and the care of the rescued elephants. The fund raised from this event will be given to Wildlife SOS who also run the Elephant Conservation and Care Centre (ECCC) in Mathura. The ECCC in India has been established by the NGO Wildlife SOS, headed by Kartick Satyanarayan. Wildlife SOS provides
Artist: Chottu Lal
treatment and care for 18 elephants. The ECCC is located amid natural vegetation with open fields around for daily walks for the elephants and trees to scratch themselves, making it close to the natural habitat of the elephants. The exhibition has been curated by Sunaina Anand of Art Alive Gallery. The 50 best artists in the country including the likes of S.H. Raza, Rini Dhumal, Subodh Gupta,
Artist: Rini Dhumal
Binoy Varghese and celebrities like Amitabh Bachchan and Shah Rukh Khan have painted fibreglass elephant statues which will be on display and sold at the exhibition. The fundraiser is to take place in a five star hotel this year after the Diwali festival in November. Contact Ms. Sunaina Anand, Art Alive Gallery, tel: 09810298800 Ms. Shilpa Chaudhary, PFA, tel: 09953313319 email:shilpa@peopleforanimalsindia.org
Artist: Paresh Maity