Volume 9. Issue 11 . November 2015 Rs. 25/-
THE
INSIDE TRACK CONNECTING THE DESIGN COMMUNITY Now view our web edition at www.theinsidetrack.in
Cover Story
T
he 33rd edition of Cersaie, the International Exhibition o f C e r a m i c Ti l e a n d Bathroom Furnishings, was held in Bologna, Italy from 28th September to 2nd October this year. The show attracted more than 101,000 visitors including industry professionals, journalists and consumers from all over the world. The six product sectors showcased at Cersaie were represented by a total of 872 exhibitors at the show, including 319 foreign companies from 39 different countries such as Argentina, Japan, the UAE, the United States and several others. The best represented sector is that of ceramic tiles with 491 companies (including 236 non-Italian), followed by bathroom furnishings with 226 participants. As usual, the commercial side of the show was complemented by events catering to the world of architecture, interior design, installation and end consumers. Cersaie began with the Keynote Lecture given by 2014 Pritzker Prize winner Glenn Murcutt and renowned architects Markus Bader and Arturo Franco discussed the theme of ‘Reinventing the City.’ The fair continued with conferences and talks on a range of subjects, along with its cultural programme titled ‘Building, Dwelling, Thinking’. The programme included learning
Cutting-Edge Ceramics @ Cersaie International ceramic brands put their best foot
forward with their latest collections at this year’s edition of Cersaie. BY ALYSSA LOBO
Cersaie hosts a number of events catering to the world of architecture, interior design, installation and end consumers
opportunities such as interactions with creative professionals and the second edition of the ADI Ceramics
The Xentric tile range from Villeroy & Boch Tiles fits perfectly into today’s current trend for puristic living styles
Design Award for innovative design in Italian ceramics. But as always, the main draw for Cersaie was the stalls of major players in the ceramics segment who were showcasing their latest collections and innovations. Among the Indian companies that participated in Cersaie this year was Qutone Ceramics. “Cersaie is the biggest show for tiles and gets a footfall from all around the world,” said Rajeev Adlakha, Managing Director, Qutone Ceramics. The company is already present in 38 countries, so it is an ideal place to reach out to potential international buyers. Adlakha elaborates, “It is a one stop solution to launch new products and present it to your buyers. This time we launched 2 CM in 60 x 60 and 60 x 120, apart from Big Slabs
and received very good feedback from visitors.” Here’s a look at what the biggest brands had on show at Cersaie: Villeroy &Boch Tiles Villeroy &Boch Tiles launched a wide range of collections with diverse styles and materials from its tiles division. A recurring theme is the influence of material effects such as the Tuxedo collection – a porcelain stoneware concept with an elegant wood look and concrete inspired collections like Xentric and Cosmo Vision. The Xentric tile range from Villeroy & Boch Tiles fits perfectly into today’s current trend for puristic living styles. Its cement look is ideal for creative and individual wall and floor designs in commercial buildings and continued on page 2