The Inside Track October 2015 by The Inside Track

THE

Volume 9. Issue 10. October 2015 Rs. 25/-

INSIDE TRACK CONNECTING THE DESIGN COMMUNITY Now view our web edition at www.theinsidetrack.in

Volume 9. Issue 10 . October 2015 Rs. 25/-

THE

INSIDE TRACK CONNECTING THE DESIGN COMMUNITY Now view our web edition at www.theinsidetrack.in

Cover Story

remendous innovation and expansion in various sectors of the building product trade has resulted in a diverse economic landscape with many international brands and domestic giants competing in this vibrant industry. The Inside Track has been a witness to this growth over the past nine years.

Looking At A Bright Future

We take a look at the metamorphosis of the building products industry and forecast future trends in this sector. BY ALYSSA LOBO

Viega’s design initiative, Visign has developed innovative touchless flush plates with an absolutely flat, discreet design

We now take stock of the various technological and economic changes that have swept through various sectors of this expanding trade: The bathroom segment has attracted several big foreign brands entering the market over the past decade. According to analyst Chintan Modi of Reliance Securities Ltd., India’s sanitary ware and bathroom fittings industry is estimated to be valued at a combined Rs. 8,000 crore and is expected to grow at a compounded annual growth rate (CAGR) of 12% between 2013 and 2018. There has been robust growth in the premium segment with the arrival of innovative products such as rimless, wall hung WCs and flush plates for concealed cisterns, which have become the norm. Optimum space utilisation is a crucial issue which has led to a shift

to wall hung WCs which are more compact and facilitate easy cleaning. According to Viega Country Head, Shailesh B. Khamar, “About 90% of toilets in all upcoming residential and commercial complexes have wall hung WCs.”

Wall hung toilets either require a flush valve or concealed cistern. “As concealed cisterns have better water saving capabilities and they are activated by flush plates, concealed cisterns with flush plates have become the norm”, says Khamar.

Häfele modular kitchen fittings: Consumers want technologically advanced designs where functionality plays an important role

Viega’s bowden wire systems and mechanical systems can both save up to 2.5-4.5 liters of water. The company’s design initiative, Visign has developed innovative touchless flush plates with an absolutely flat, discreet design. Simply waving your hand is enough to trigger either a small or large flush. There is also a growing awareness of bathroom furniture due to the availability of water proof materials. Another trend is towards smarter, tech driven bathrooms. Solutions such as high efficiency flushing systems, infrared controls, and sensor taps and showers are gaining popularity. Trendy products such as Bluetooth bathroom speakers are also available. The market for modular kitchens has expanded to include the middle class due to a reduction in price points. According to a PWC report, industry experts predict that the Indian modular kitchen industry could grow to about Rs. 6000 crore by 2016 and analysts from research company, Technavio forecast a CAGR of 51.87% over the period 2014-2019. This sector is also characterised by an increase in the number of joint ventures between Indian companies and international brands. Domestic players benefit from the technological expertise, while international partners gain a ready distribution network. In the high-end segment, stylised international modular kitchens are the preferred option. continued on page 4

THE INSIDE TRACK October 2015

continued from page 3 According to Jurgen Wolf, MD Häfele India Pvt. Ltd., high end customers in India are well cued in to international designs and concepts in kitchens. While they look for leading trends in materials, colour schemes and components, they also have a firm eye on technologically advanced designs where functionality plays an important role. Many high end customers also indulge in the concept of having a ‘show’ kitchen and a ‘sweat’ kitchen. “The ‘show’ kitchen is often a part of the living room with islands where guests can be entertained over dinner or coffee. The ‘sweat’ kitchen on the other hand is more like a cooking and cleaning workshop hidden behind the show kitchen where most of the heavyduty cooking and cleaning happens. Naturally, the ‘show’ kitchen is where a chunk of their investments are made with the best of materials, designs and components”, says Wolf. The emergence of online stores has been a game changer in the furniture segment. The online market is also set to grow to Rs. 15,000 crore by 2017

with big players like FabFurnish, Pepperfry and Urban Ladder leading the way. The Indian furniture industry as a whole is estimated at around Rs. 35,000 crore and is highly fragmented. The market is moving more towards the organised segment. Preference is tilting towards h i g h - e nd, low maintenance, quickly installable products, with customisation options. Simple,contemporary designs are preferred over heavy, complex traditional furniture. Office furniture provider, Featherlite provides a detailed overview of their entire portfolio on their website with details of product dimensions, colours, and materials used. Thus even traditional businesses are looking to enhance their online retail presence. Another possible influence on this market is the growth of mobile offices and the trend towards shared office scenario. The office furniture market in India is forecast to grow at a C AG R o f 1 8 . 9 8 % ov e r t h e period 2014-2019. continued on page 5

THE

INSIDE TRACK

CONTENTS

October 2015

COVER COVER STORY Looking At A Bright Future 3 STORY

Redefining Kitchens The Häfele Way 6 Kajaria Enters The Faucets Segment With Kerovit 8 The Glamour Of Granite 9 A Sustainable Strategy 10 A Showcase Of Talent 12 Black Is Back 13 Working With Nature 14 Bespoke Ethnic Luxury 16 A Master’s Musings On Architecture 18 New Ways To Sculpt Water 20 Celebrating 50 Years of Success 22 Artize On A Winning Streak 23 Leaders In Lighting 24 Keeping Tiles Damage Free 25 Exhibitions and Fairs 26 The Latest On Recent Launches And Products 27 Keeping Up Appearances 30 A New Way To Pray 32 Owner, Publisher & Printer Mr. Anish R. Bajaj for Marvel Infomedia Pvt. Ltd. Printed at Marvel Infomedia Pvt. Ltd., B 62, 1st Floor, Cotton Exchange Building, Cotton Green Road, Cotton Green, Mumbai 400 033. Published at B 62, 1st Floor, Cotton Exchange Building, Cotton Green Road, Mumbai 400 033 Tel (022) 23736133/1, 23743069 Editor Mr. Anish R. Bajaj THE INSIDE TRACK Volume 9. Issue 10. October 2015. English - Monthly. This issue contains 32 pages including both covers. Creative Director Natalie Pedder-Bajaj Assistant Editor Shweta Salvi, Senior Sub-Editor Alyssa Lobo Sub-Editors Tasneem S. Pocketwala, Rehana Hussain Layout Design Asif Shayannawar, Darshan Palav, Snigdha Hodarkar Marketing: Mumbai Rakesh Kini (Head-Marketing), Ganesh Gurav, Vivek Jadhav. B 62, Cotton Exchange Bldg, Cotton Green, Mumbai 400 033 Tel: (022) 23736133/1, 23743069 Email:response@marvelinfomedia.com Delhi Ms. Sumita Prakash, Flat F 304, Rajasthan C.G.H.S. Ltd, Plot No. 36, Sector 4, Dwarka, New Delhi Tel: 9899179540 Email: sumitabiswas63@ gmail.com Chennai Mr. S. Venkataraaman, Flat No. 2, 3rd Flr, E Block, Hansa Garden, 30 Madampakkam Main Rd, Rajakilpakkam, Chennai 600 073 Tel: (044) 22281128 Mob: 9444021128 Email: svenkat@marvelinfomedia.com Kolkata Mr. Subrata Mazumder, 2, Nabapalli (Bidhanpalli). Kolkata 700084 Tel: (033) 2410 4296 Mob: 9831131395 Email: subrata22@rediffmail.com Europe 282, Rue du Noyer, bt 16, 1030 Bruxelles, Belgium. REDUCE REUSE RECYCLE Recycling old magazines and newspapers is one of the easiest ways to help the environment. To increase the supply of recoverable wood fibre and to reduce the demand on the world’s landfills, THE INSIDE TRACK urges its readers to actively participate in recycling efforts.

marvel infomedia pvt ltd

THE INSIDE TRACK October 2015

continued from page 4 As a window material, uPVC’s energy efficient properties and its functional superiority has made it the preferred choice. T h e m a r k e t s h a re o f u P VC windows and doors is about 6-7% in India. The Indian window and door market was around Rs. 13,000 crore in year 2013-14 with over 80% of it being unorganised. As with other sectors, this is also being driven by a growing middle-class and rapid urbanisation. This has led to a demand for special requirements like sound insulations and energy efficiency. On e s u c h i n n ova t i o n i s t h e introduction of Low Thermal Emissivity (Low E) windows. Low emissivity refers to a surface condition that emits low levels of radiant thermal (heat) energy. According to Rajesh Chawla, Director, Veka India, projects where the larger area of facade is of glass (i.e structure glazing and large sized window facades); who also aim to save energy or lower energy consumption use such glass.

Veka uPVC windows with Low E glass in Agilent Technologies in Manesasr, Gurgaon

“Given the wider flexibility of Veka systems; all our systems can accommodate Low E glass in the rage of 6 mm to 40 mm thickness,” says Chawla. “One such project done with Veka u P VC w i ndow s w i th Low E glass is Agilent Technologies in Manesasr, Gurgaon.”

The biggest story in the lighting & electricals sector is the rise of LED lighting. The projected turnover of the Indian lighting industry by 2020 will be Rs. 35,000 crore and LED will account Rs. 21,600 crore, which is significantly over 60% of this total turnover, according to

Raju Bista, Managing Director of Surya Roshni. In line with the focus on power conservations is the development of advanced modular switches with improved energy efficiency and reduced maintenance costs. The growing market for integrated automation systems has triggered the development of advanced integrated modular switches. They can be integrated with automation systems to improve overall operating efficiency. The development of advanced and next-generation modular switches is a trend that is expected to gain more traction in the coming years and propel overall market growth. The mass market favours regular modular switches that are defined by sleeker looks, smaller profiles and soundless operation. These latest development are pushing the switch market in India to grow at a predicted CAGR of 18.13% over the period 2015-2019. Contact web: www.viega.in www.hafeleindia.com www.veka.in www.featherlitefurniture.com

THE INSIDE TRACK October 2015

Interview

company of international repute, Häfele doesn’t need a formal introduction. Setting its foot in India as a liaison office in 2001, the company has since sought to introduce the latest international trends in home interior in India. Providing high quality kitchens and appliances, Häfele has made itself a leader of the Indian market in the kitchen segment. The Inside Track talked to Jürgen Wolf, the Managing Director of Häfele India Pvt. Ltd. about the kitchen segment, discernible future

Jürgen Wolf, Managing Director, Häfele India Pvt. Ltd

trends and the latest innovations in kitchens and kitchen appliances. In the kitchen segment, what are some of the newest innovations? Today, the kitchen is not merely seen as a hub of cooking and

Redefining Kitchens The Häfele Way We speak to Jürgen Wolf about the newest trends and whether Indian customers have warmed up to the latest offerings in kitchens. cleaning activities. Concepts like open and island kitchens with a small coffee table or dining set-up are gaining tremendous popularity worldwide and India is not far behind in hooking onto these! Globally, the use of hinged doors in overhead cabinets is gradually making way for lift-systems and lid-stays that move upwards and away from the line of work and movement within the kitchen and provide better accessibility to the contents within the cabinets. The use of aluminium framed cabinet fronts and roller shutters is also gaining popularity in kitchens. The most practicing trend worldwide in kitchens today is to have seamless cabinet fronts. The use of handles and knobs is becoming less popular and profiled handles or flush handles are now

“The most practicing trend worldwide in kitchens today is to have seamless cabinet fronts.” - Jürgen Wolf

prominent features in futuristic kitchens. You can also use breakthrough innovations like electrical opening systems that allow cabinet fronts to open out at the slightest push of the hand. Fo r c o u n t e r t o p s , q u a r t z engineered surfaces are gaining popularity owing to their ability to present wider colour, design and pattern options – a privilege that traditional marble or granite are restricted to provide. When it comes to kitchen furniture and appliances in India, what are the kinds of products that the consumers prefer?

Globally, lift-systems and lid-stays that move upwards and away from the line of work and movement within the kitchen are popular

Sustainable growth in any sector is highly driven by the customers’ mind-sets. This is also true for the kitchen market where customers today are well-informed about the leading trends and practices in kitchen designs and technologies worldwide. When it comes to appliances, the concept of built-in appliances is a new trend on the block – and like anything new, it’s catching the keen eye of the Indian customer. The installation of built-in appliances is largely dependent on the modularity of a kitchen – it follows the same designing principles

of modular kitchens where the cabinet heights and depths are standard while the width can vary as per customer requirements. Most of the built-in appliances available in the market are available in standard sizes as per the cabinet modules. Therefore the growth of this segment is directly connected with the growth of the modular kitchen market. How much do foreign trends affect demand in India? Almost 30% of the total Indian modular kitchens market is governed through imports (heavily dominated by Italy and then Germany). In the last decade, a lot of European kitchen manufacturers and component suppliers have established a stable presence in India. With increasing foreign travel of Indian customers, as well as their progressive outlook to home interiors, many of these foreign brands are very well known among customers. They come with assured product quality as well as new trends and latest technologies. What’s interesting to note is that even their pricing strategies in India are quite effective and the overall value-to-quality proposition is very appealing to Indian customers.

THE INSIDE TRACK October 2015

How does your company balance functionality with aesthetics in its offerings? Häfele is a complete solutions provider for kitchens and over the last decade, we have established a significant presence in the market as a ‘preferred kitchen partner’. Today we stand on a strong threshold of renowned kitchen brands that are marketed exclusively through Häfele in India. All our kitchen brands come with a strong service proposition that is exclusively handled by our internal and external service networks. These brands come with a history of excellence achieved by using nothing but the best, in terms of both, design and quality. Every product included within our range is engineered to increase customer ease and to functionally provide more life per square metre of living space. What according to you are the foreseeable future trends in the kitchen segment in India? The general outlook of the Indian

Every product by Häfele is engineered to increase customer ease and to functionally provide more life per square metre of living space

kitchen industry is progressive, I would say. The growth is indefinite and the exposure to global trends will be incremental. While affluent customer segments have already transcended to adopt new trends and technologies in kitchens, the middle classes are not far behind. There is always an aspirational drive among the middle class segments to adopt a progressive lifestyle. Working individuals also influence the progressive outlook

of this industry; they look for convenience in their kitchens, intricately embedded in style and aesthetics. The growing competition is making this possible where good quality products are available to customers at ‘approachable’ prices. Even the Tier II cities are now looking at international kitchen designs and technologies and the demand in those cities cannot be ruled out. We at Häfele are now actively focusing on market

penetration in Tier II cities and we only see the business expanding in these markets for many years to come. In the next five to 10 years, it is going to be a big business in India and that is the reason why other foreign brands have either already entered the Indian market or are planning to come to India soon. Contact web: www.hafeleindia.com tel: +91 1800 266 6667

THE INSIDE TRACK October 2015

Interview

eramics giant Kajaria has recently entered the bathroom fittings segment with the introduction of Kerovit, its brand of faucets. The company hopes to expand the range of its products and begin offering complete bathroom solutions through its latest offerings.

Kajaria Enters The Faucets Segment With Kerovit Kajaria looks to position itself as a complete bathroom solutions provider with its Kerovit brand of faucets. How is Kerovit positioning itself in the market with the launch of its faucet range? What is the USP of the Kerovit faucet range?

Rishi Kajaria, JMD, Kajaria Ceramics Ltd.

We speak to Rishi Kajaria, JMD, Kajaria Ceramics Limited to find out more about Kerovit and Kajaria’s plan for its newest brand. Why has Kajaria chosen to foray into the faucets segment under the Kerovit brand? Kajaria is a known name for tiling solutions in the country. Taking this legacy forward; Kajaria entered the bathroom segment after walls and floors by launching its bath ware brand – Kerovit. With the launch of faucets Kajaria has become a complete bathroom solutions provider as its faucets portfolio comprises of lavatory faucets, showers, accessories, etc.

Kajaria has entered into the faucets segment to make itself a complete bathroom solutions provider. Kerovit faucets are meant for contemporary bathrooms, and are mid segmented. The scintillating architectural lines, flawless finish and designs and quality of international standards followed by a professional aftersales service team are the main USPs of Kerovit faucets. How diversified is the product mix of Kerovit faucets? Kerovit is a very young brand. It boasts an exquisite range of contemporary bathroom products. The Kerovit faucet collection c o m p r i s e s o f n i n e e xc l u s i ve collections that include lavatory faucets, shower components and bath fittings. Kerovit faucets are of international design and quality, and are apt for those who prefer value for money purchases. What is the price positioning of Kerovit faucets? Kerovit is associated with comfort and class. But this association does

Hydrus Plus from Kerovit : Kerovit faucets are of international designs and quality, and are apt for those who prefer value for money

Blanca from Kerovit: With the launch of faucets, Kajaria hopes to become a complete bathroom solutions provider

not make it a pocket heavy brand at all. It is reasonably priced and is affordable by SEC classes B and A.

How is the Indian bath products market growing in comparison to international markets?

Where are the Kerovit faucets manufactured in India?

In India bath fittings have evolved from a low involvement functional product to a lifestyle statement. This market is growing on account of rapid urbanisation, rising income levels and increased awareness. The industry is growing at the rate of 15% as compared to 8 % on a global level. In India, companies are continuously launching and innovating with new products, new designs and features. After monitoring all these facts, we can say the Indian market is responding well to the adaptation of bathroom spaces as a lifestyle statement. Contact web: www.kerovit.com email: info@kerovit.com Toll free: 1800-11 0059

Kerovit faucets are being manufactured in Kajaria’s state-ofthe-art plant, located in Gailpur, near Bhiwadi in Rajasthan. Kerovit faucets are totally made in India with international quality standards, are the epitome of fashionable élan and boast an exhaustive range. Where is the Kerovit faucet range available? The Kerovit range is available in all major metros and Tier I and II cities. We are expanding the reach to Tier II cities aggressively now.

Kerovit’s faucet range comprises of nine exclusive collections including lavatory faucets, shower components and bath fittings

THE INSIDE TRACK October 2015

Interview

he only manufacturer of granite sinks in all of Asia, Carysil is quietly rising up to be a leading player in the builtin kitchen appliances segment. The Inside Track talks to Carysil’s Sanjeev Dayal, Vice President – Sales and Marketing, about innovative kitchen solutions, home-grown appliances

The Glamour Of Granite As Asia’s sole manufacturer of granite sinks,

Carysil’s Sanjeev Dayal tells us about how this sector is evolving. the basic ones such as the chimney and the hobs. You talked about how Carysil is the only manufacturer of granite sinks in all of Asia. Could you tell us what makes granite sinks so special?

Sanjeev Dayal, Vice President – Sales and Marketing, Carysil

and how India is faring in the builtin kitchen appliances segment. What are some of the products that Carysil specialises in? We have a unique expertise in granite sinks. We are its only manufacturers across Asia. In steel, too, we have a unique range called Quadro which is very much in demand.

Granite sinks add to the glamour quotient in kitchens. They are basically style statements. Granite sinks, firstly, make kitchens aesthetically appealing and glamorous. Secondly, they are completely scratch-free. Therefore the possibility of dirt getting trapped and enabling bacterial growth is very low. If you look at other products in the market that are of a cheap quality, you will find that their surfaces are not that smooth and enable bacterial growth. The granite sinks are very hygienic, they look smooth too, and are a style statement as well, so people opt for it.

Granite sinks - Enigma series: Carysil has a unique expertise in granite sinks, being its only manufacturer across Asia

The look is very extraordinary and it makes the stainless steel sink look very glamorous. Coming to appliances, we have begun importing appliances from various countries in the world, especially Germany, Italy and Turkey. But recently we’ve also started our own factory in Bhavnagar where we have started manufacturing products. So very soon you’ll have a lot of home-grown appliances by Carysil.

To what extent do you think that international brands affect the demand over here in India?

What kind of products or appliances are most in demand in India?

How does Carysil bring about change in the kitchen segment with its products?

In India in the kitchen category, the appliances that sell the most are

We k e e p c o m i n g u p w i t h innovations because of the

We hardly have any brand of such pedigree which has affected our Indian demand. There are a few international brands in India like Siemens, but the supply of these brands is so little that it is hardly sufficient. Therefore they are not doing so well here. And there is also the supply question and the cost. These brands are very expensive.

demand. And for us looking into the consumer’s demand is the first strategy, essentially. We are always coming out with products that would be liked by Indians. So we are creating a difference in the marketplace. What according to you are the foreseeable future trends in this segment? There are a few products that are high in demand, which families want in their kitchens today. Those are the wine-cooler and the built-in coffee machine. The wine-cooler is

already in place with us. The builtin coffee machine is something we’re planning to bring out soon. I believe India is on the up surge, it is the country to watch for. And there are people who have the money to splurge on lifestyle products. There is nothing specific that we can plan out for the future. But otherwise, there are a few household products – the winecooler, coffee machine and even the ice-maker – that seem to be much in demand in India. Contact web: www.acrysil.com email: sanjeev.dayal@carysil.com

THE INSIDE TRACK October 2015

Interview

resh off its win for Most Innovative Brand of the Year at this year’s Plus X Awards, Kludi has a firm eye on increasing its share in the Indian market. With considerable progress on its sales and distribution targets since last year, the German bathroom fittings giant looks poised to

A Sustainable Strategy Kludi prefers to focus on its key market strengths rather than being overly aggressive. BY ALYSSA LOBO this segment. This strategic shift in our market approach is manifest in substantial increase of high-end retail sales in our overall turnover. Even on the institutional sales side, our emphasis has been more on highend projects and hospitality and the results are showing very clearly. Are there any plans to launch a new range of Kludi products in India?

Kludi R & D Head, Guido Wiesendahl receiving the Plus X Award for Most Innovative Brand of the Year, 2015

make a significant impact on the bathroom industry. Sanjay Bankeshwar, Director, Kludi India Pvt. Ltd. takes us through Kludi’s business strategy and its plans for the future. About two years back you had plans to expand your reach among high end retail and institutional consumers. How has this plan progressed? We are well on track towards achieving

Yes, all those products that were launched in the ISH 2015 (Frankfurt) exhibition in March this year are being introduced in India in the last quarter of 2015. These include the Kludi Push bath and shower diverter range, the E2 series of designer fittings, Kludi Plus - Versatility Plus

Sanjay Bankeshwar, Director, Kludi India Pvt. Ltd.

this objective. On one hand, we have established partnerships with some big names in retail in Mumbai, Pune, Bangalore and Ahmedabad. These partnerships have provided not only high visibility to our brand, but have also compounded our own brand equity with that of our partners. On the other hand, our focus has shifted substantially to the specifiers segment – interior designers, architects and plumbing consultants – with dedicated salespersons for

Faucet from the Kludi E2 collection that was unveiled at ISH 2015

concepts, Logo and Freshline shower programmes, Zenta electronic wall mounted sensor faucets and Bingo Star Kitchen Mixer. The good part of these launches is that both luxury (Kludi Plus and Kludi Push) and economy segments (Logo Showers) have been covered. What are the needs and requirements that you have noticed that are particular to Indian consumers? Kludi Push: Kludi focuses on playing to its three core strengths – innovation, design and value-for-money proposition

There are three aspects of the Indian sanitary fittings industry; purely

from a consumer’s standpoint, which are overriding and crucial for a brand’s success. Value for money concept (cost and durability vis-a-vis innovation and design) – The consumer’s expectations of innovative and new concepts have to be complemented by great pricing. This logic is now extended even to the luxury segment – an area where Kludi scores over its peers. After- sales service and availability of spares – No brand can succeed without excelling on this front.

THE INSIDE TRACK October 2015

Easy availability in prominent markets – The brand must have good reach and distribution. What is your strategy with respect to distribution in India? We have a two-pronged strategy with regard to distribution. For the midsegment retail and medium sized projects (KludiRak Ranges), we have distributors and a network of secondary dealers under them. For the high-end segment, we have trade partners with Kludi Premium Stores and Kludi Boutiques dealing directly with the company. Similarly, for mass projects these direct dealers and distributors are our preferred partners. However in a few selected, large, corporate project accounts, or in high-end hospitality; Kludi deals directly and/or on direct imports basis. You had announced a target of 1820% of the high-end segment of the Indian market by 2018. How has this progressed? Here too, we are on track. In some

From the Kludi Plus range: With the launch of several new collections this year, Kludi hopes to capture both the luxury and economy segments

markets like Pune, we are already among the top five brands. Certainly, we will achieve our desired goal in this respect by 2018. How is Kludi making its presence felt vis-a-vis its competitors? Kludi was one of the last true-blue, veteran German bath fittings brand

to enter India. There was some space available for our kind of products in India when we entered this market. In the last two years Kludi has been making its presence felt in the Indian market; not by indiscriminate aggression as is the market trend, but by playing to its three core strengths

– innovation, design and value-formoney proposition. This strategy is a winner, and a sustainable one at that. Not for nothing did Kludi bag the Plus X Award’s “Most Innovative Brand of the Year 2015”. Contact Email: info@kludirakindia.com Web: www.kludiindia.com

THE INSIDE TRACK October 2015

Spot Light

a i s o n & O b j e t Pa r i s concluded its recent show in Paris’ Parc des Expositions, Paris Nord Villepinte. Held from 4 th to 8 th September, 2015, Maison&Objet allured over 69,000 visitors: 50% French and 50% international, over a period of five days.

A Showcase Of Talent Maison&Objet’s Paris edition returned this September with much aplomb and even more élan. BY TASNEEM S. POCKETWALA

Floating Flower Garden by teamLab is a suspended garden with its roots attached overhead and provides a beautiful, surreal sensory experience

The event serves as a significant trade show, gathering visitors for an exhaustive showcasing of the latest trends in décor and design. The activities and presentations of Maison&Objet Paris this September coalesced around the theme, ‘precious’. A word that primes notions of mystery, cut stones and raw materials made beautiful by the sheer genius of man; ‘precious’ in art refers to delicacy, brilliance and wealth.

Sensorial Brush, by Najla El Zein

As François Bernard, member of the Maison&Objet Observatory, propounds, “The theme ‘Precious’ came forth as a metaphor for that which is rare and unique.” Always engaged in reinventing and redefining itself, Maison&Objet launched its Inspiration Forum, a new structure where visitors could find the Trends area, featuring a popup bookstore and conference space. In the Inspiration Forum, the three Trend-Setters: François Bernard, Vincent Grégoire and Elizabeth Leriche, expounded upon the theme and took it in new directions. The show also altered its grouping of exhibitors, opting to go by lifestyle as opposed to sector. So under the overarching decorative offering of Maison were grouped the sectors Eclectic, Cosy, Elegant and Actuel. Under Objet were grouped sectors such as Craft, Fragrances and Cook+Design. The Luxe, Design & Architecture D’Intérieur consisted of sectors like Now! Design à vivre, Scènes d’intérieur Gallery and Maison&Objet projets. The regrouping of the sectors and the new layout that it demanded assuaged the need of the specifier

industry and made the navigation more streamlined and logical for the buyers. Now! Design à vivre and Maison&Objet projets, some of the more popular sectors, have also been reinvented to inspire visitors. Dedicated to technical and decorative solutions for interior design, Maison&Objet projets garnered 195 exhibitors – 45 more than last September. A work especially worth mentioning at the event is the Floating Flower Garden created by the Japanese digital technology collective, teamLab. A suspended flower garden with its roots attached overhead provided for a beautiful, surreal sensory experience. The gardens would rise with the approach of a spectator, forming a dome over their head, and then lightly fall down again. The technological expertise of teamLab ensured that the flowers grew each day.

lines, neon outlines and overlapping spaces in order to create comfortable places where one might relax on a coffee break. Talents à la Carte is another award segment of this event; one that highlights six emerging designers or pair of designers. Dedicated to exhume hidden gems of talent in design, Talents à la Carte offered six talented designers a chance to present their creations

The activities and presentations of Maison&Objet Paris this September coalesced around the theme, ‘precious’

One of the major highlights of Maison&Objet is the Designer of the Year award. The September edition looked at and awarded the best designer closely related to the world of interior architecture. Dorothée Meilichzon was declared the winner. Meilichzon presented her creation for the Elle Décoration Café, which was a stunning scenography in the form of a vast 3D painting. Snug alcoves and niches were infused with colourful cut-outs with curved

to professionals from all over the world. Maison&Objet Paris provided a platform for designers to showcase their work, and served as an indispensible opportunity for visitors hoping to gauge the current trends in design. Contact MAISON & OBJET INDIA OFFICE (Raj Anand & Associates) www.maison-objet.com email: raj@rajanandassociates.com tel: +91-22-25224081

THE INSIDE TRACK October 2015

Spot Light

umbai played host to renowned French designer, Christophe Pillet last month at an exclusive press event held by VitrA, the leading bathroom solutions brand of Eczacibasi Building Products Division in Turkey. Pillet is the mind behind VitrA’s Memoria Black series that was launched amidst huge fanfare at this year’s ISH. He has also won acclaim for the spectrum and quality of his creations that ranges from architecture, objects and furniture to art direction. He has been associated with the finest brands and projects that include : transforming the Lancel boutiques across France and the rest of the world, designing the new Hotel Sezz in St. Tropez and the restaurant Maison Blanche in Fes and Casablanca, and creating stands for Renault at international automobile shows. His collaborations with Catherine Malandrino and John Richmond signify his interaction with the world of fashion; a domain

Black Is Back Christophe Pillet returns to his Memoria series for VitrA with the Memoria Black collection. BY ALYSSA LOBO for certain rhythms and time signatures, as well as a search for harmony. An interest in movement is also present in his work. With Memoria Black, Christophe Pillet returns to his o u t s t a n d i n g Me m o r i a s e r i e s for VitrA. According to Serhan Ates Yagiz, India Country Manager, Eczacibasi Building Products Division, “The bathroom is a very challenging area of the home, not necessarily because of the individual products themselves, but because of the difficulty in changing things. With Memoria Black we at VitrA have collaborated with Christophe Pillet to create a masterful play on nuances.” The slim profiles and gracefully a n g u l a r fo r ms o f t h e s e ri e s’ components are complemented by smartly thought out details, adding up to an exclusive bathroom

The components’ slim profiles and angular forms are complemented by smartly thought out details

which is particularly dependent on the art of seduction. He was involved in the d e v e l o p m e n t o f t h e St a r c k agency, during the period when American hotel interiors and the toothbrush were subject to a major reinvention. Pillet took on the role of director in 1993 with the creation of his own agency. In the same year he was nominated ‘Designer of the Year’ at the Salon du Meuble de Paris. Having an art school background, Pillet’s work is also influenced by his early music career. He has retained a taste

experience. This collection also offers a rich variety of modules in different sizes that allow customers to mix and match the units and position them any way you want which will help create your selfdesigned bathroom. The open shelf unit of Memoria Black smoothly revolves on its hinges to reveal a mirror on its back side. Tall and slender, the dual purpose unit cuts a contemporary figure in its tasteful combination of patterned oak and matte black. Wide full extension drawers provide ease of use and ample storage space.

The functional details add distinction to the series with a touch of advanced technology. The deluxe anti fog mirror is a convenience for personal care after a shower. The magnetically attached mini magnifier enhances the functionality of the deluxe basic mirror while concealed LED lighting behind the mirror brings an artful glow to its immediate surroundings. To quote Pillet, as a designer he seeks to express “simplicity, timelessness and a touch of distant elegance.” “The response for this collection has been welcoming in India,” says Yagiz. “We at VitrA have collaborated with key people from the architecture, interiors and design fraternity and will continue

this activity in the near future.” Contact web: www.vitra-india.com tel:022-261276000/267085000

Christophe Pillet

THE INSIDE TRACK October 2015

Interview

n India’s mostly unorganised cladding market, FunderMax has a 125 years lineage of international experience, a 100% subsidiary with an HO based at Bengaluru and 40 Authorised Business Partners across the country and in Sri Lanka; making it one of the leaders in the façade segment.

Dr Prashanth Reddy, MD and CEO FunderMax India Private Limited

We speak to Dr. Prashanth Reddy, MD and CEO FunderMax India Pvt. Ltd. about the company’s contribution to the Indian façade market. What sets FunderMax apart from other cladding brands? FunderMax offers very high design freedom to architects and designers, so versatility is its USP. We use NT technology (patented) which is unique and offers sustainability for exterior conditions and is most suitable for Indian weather conditions. FunderMax has an unparalleled range of decors with over 30,000

Working With Nature Global façade giant, FunderMax brings its wide range of innovative panel options to India. SKUs. In addition, there is a broad selection of assorted formats and mounting variations that also create a whole different character for the building. FunderMax India provides design support and installation-systemoffering panels from Austria, rivets from Germany and installation through our trained Authorised Business Partners who act as complete solution providers with both pre- and post-sales service support. We focus on projects; offering total customer solutions and do not allow mere trading. We have so far trained over 900 people since the last five years of operation and even have monthly training programs. What are the needs of the Indian consumer with regard to façade cladding? Indian consumers are price sensitive, but equally value conscious. They are willing to pay premium prices for products that are robust, unique in design and most importantly, have lasting value. FunderMax panels are homogenous in nature, with all-weather resistant attributes like optimal light fastness, are double hardened, scratch resistant,

FunderMax offers very high design to architects and designers, through an unparalleled range of decors with over 30,000 SKUs

solvent resistant, impact resistant and easy to maintain; which overcomes one of the industry’s biggest challenges. All this makes them suitable for all kinds of exterior applications especially for the Indian climatic conditions. It is not only the panel material that matters, but also the installation system with right façade consultancy on design and product compatibility, usage of only recommended and specified installation accessories, usage of right tools, trained manpower. All this aligned with the structural, aesthetic and functional requirements which is well supported by FunderMax’s trained and experienced Authorised Business Partners across the country, who in the last five years have done over 5000 projects across India. Our customers should watch out for players with fake panels and very poor knowledge of installation systems. These players are pushing interior products as exteriors. You should also double check for sustainability and genuineness of the warranty. Most HPL producers are trading panels with no idea about installation systems related to Indian weather conditions. Only NT or EBC technology will work with exterior panels and Foil technology is not suitable for Indian weather conditions. What new products or innovations will your company be introducing?

Louvers/Sun Blinds Façade Systems reduce air conditioning loads, while offering distinctive architectural impact

In India, currently we have been focussing only on exteriors. However, we are planning to launch our interior collection later this calendar year.

We believe in educating the Indian market about the latest technologies such as rear ventilated façade cladding systems, which we have promoted amongst the architect and construction industry fraternity. At the same time we try to assess the requirements and preferences of the architects in India and launch new products based on their inputs and feedbacks. For instance, our Max Exterior Range of Decors which we launched this year was created after taking inputs from prominent architects all across the world, with 20 people working for the last five years and testing exterior conditions thoroughly. Our entire collection is available completely in India. What do you feel is going to be the future trend in this segment? Adherence to the strictest energy and quality parameters has given rise to more energy efficient, innovative and adaptable façade systems. The core functional idea of façades is to work with nature rather than resist its influences. Today’s architects not only have to take into consideration technical aspects but also look at the design, along with energy efficiency. Technological innovations today have enabled architects and designers to express themselves in distinctive and individual manners, far more easily than ever before, and this seems to be the trend in the near foreseeable future. Contact web: www.fundermax.at email: Ankit.Sethi@fundermax.biz

THE INSIDE TRACK October 2015

Co. Profile

rom its beginnings as a family business to its current avatar as a luxury home decor brand, Bandhini Home has always emphasised traditional crafts with a modern twist. The company was founded in 1980 and is currently run by brothers Sharan and Karan Narain, who are secondgeneration entrepreneurs. “Bandhini Home was formed out of a love for Indian craftsmanship and techniques like handloom, weaving, hand embroidery and tie-&-dye,” says Sharan Narain. “Building upon this rich source of inspiration, it has evolved into a luxury home decor brand designing and producing bespoke luxury home furnishings.” Bandhini Home is a design house, creating luxury home products made of an inspired and distinct design language. The label’s philosophy is to tell stories that trace world cultures and present them as chic luxury products that appeal to a global customer base. The products are designed in focused collections, each based on a cultural theme such as Phulkari (India, Punjab), Africana (Jungles and tribal elements) and Equestrian. The bespoke product range includes designer cushions, bedspreads, bed sashes, luxury throws, upholstery fabric, and wall art. Bandhini Home’s products use indigenously created fabrics of the highest quality – a range of hand woven fabrics, raw cotton, silk, velvet and natural yarns; to name a few. These superior fabrics are then handcrafted by skilled craftsmen into ensembles of soft furnishings, comprising cushions of many sizes, bolsters, bed spreads and table linen. The brand is much more than a mere reproducer of traditional

Bespoke Ethnic Luxury

Bandhini Home’s ethnic inspired furnishings exhibit their philosophy of ‘preservation through modern expression’. BY ALYSSA LOBO

Bandhini Home’s strives to connect the cottage industry with modern design language and a global luxury market audience

aesthetics and styles. Sharan explains, “At Bandhini Home we channel our production through cottage industry to help artisans and craftspeople.” At the same time the brand infuses a modern authentic design into the process and thus presents chic luxury products for a global audience. “To be able to connect the cottage industry with modern design language and a global luxury market audience is the distinction we strive to achieve in our work,” says Sharan

Equestrian collection: The products are designed in focused collections, each based on a cultural theme

Narain. “To us, this is the luxury of Bandhini Home and it sets us apart from the other brands.” While Sharan is focused on taking Bandhini Home into the digital space and making it accessible across digital platforms; Karan works on the design aspects and bringing in fresh perspectives into the design process. Bandhini Home currently has a global web store - bandhinihome.com that ships to 150+ countries and a presence on Facebook with a

growing community engaging with the brand. “Being a supporter of cottage industry, Bandhini Home would be incomplete without its skilled craftspeople who contribute irreplaceable quality of hand crafting in our products,” says Sharan. “We count them as a key pillar in our team and in our value system of preservation through modern expression.” Contact web: www.bandhinihome.com

Phulkari Fire Rust collection

THE INSIDE TRACK October 2015

Interview

ften referred to as the ‘Picasso of Architecture’, Sir Peter Cook is well known in the architectural world for his work with radical experimentalist group, Archigram. In August, Sir Peter visited India for the first ever show of his drawings and sketches in Asia. Thirty-four sketches of Sir Peter Cook drawn from the 1960s to 2000 were displayed at Gallery Espace in New Delhi last month,

Architect and artist, Sir Peter Cook

in partnership with design studio, Architecture Discipline. The drawings inspired and motivated architects to design for the future, especially with regards to smart cities and urban architecture. The Inside Track spoke to Sir Peter about the importance of drawing in architecture, the influence of technology and the possibilities of smart cities in India. These sketches were done over a long period of your life. Looking at them, how do you feel your style or ideas about architecture has changed? Is there a sketch that is your favourite? I am going to sound arrogant but I

A Master’s Musings On Architecture Sir Peter Cook discusses the evolution of his drawing style ahead of an exhibition of his architectural drawings in Delhi. think it’s bloody marvellous. I am amazed that I have done this all and that I have all these ideas in my head that I haven’t even done. I think an exhibition is very useful for the author himself or herself, the same way as when you do a book; when everything is laid out and suddenly you have to post rationalise where it sits in your trajectory. And suddenly you see, ‘That wasn’t such a bad idea!’ Or you see a drawing which you had kept in the folio for a long time, it comes out and you say, ‘My God! Why have I forgotten that one?’ I find that with the latest drawings, of the past 10 years and some of the buildings I’ve done;I enjoy drawing with a fluid line. I love drawing with a fountain pen because it works more fluidly than a rotring pen or even with a pencil. It works very fluidly and the ink dribbles off seductively. When I look back I find that my drawings in 1981 were more experimental and edgy. Then it starts to have odd juxtapositions, then it starts to hang, starts to grow weirdly and then it starts to be fluid. I am very critically cynical about the idea of consistency. My personal favourite (drawing) is the ‘Montreal Tower’, rendered in 1963.

Real City Frankfurt – Avenue Housing, Perspective of Everscreened Type, Colour Pencil (1986)

Sir Peter Cook’s illustration for the cover of Wallpaper magazine, showing the city as a jungle

Why is the physical process of drawing important to architecture? Do you feel that the use of newer tools (computer rendering, tablets, etc.) is changing the way buildings are designed? The process of drawing is very crucial to architecture. It is a quick medium to memorise a basic idea and it is more wayward than a computer and enables you to break the predictable path. It is able to by-pass consistencies; scribbling is rather like lateral thinking. The first thing I discovered when I started making buildings was that I could draw, make models or talk about architecture but you can never predict how important it is when you had a radiator on a wall that cast a shadow and the soffit of the beam that cast a bigger shadow. In the same way, with many of these drawings I sort of know what’s going to happen but the nicest bits were the ones I didn’t predict and

it turned into something weird. I think that’s why I’m still a little bit suspicious of the computer because of its predictability. Only now is there a generation of people who artistically know how to pervert the computer and getting back to the same stage. But I embrace all technologies, including old technologies—whatever works. I think it’s interesting to have combinations of new and old. People are creating a new style of architecture with an amalgamation of software, newer technology and hand drawings. How do you feel the idea of ‘smart cities’ would work in India? Do you feel new age or futuristic designs are suitable for India? I am not very comfortable about the concept of smart cities and the idea of smart cities in India has to do a lot with infrastructure.

THE INSIDE TRACK October 2015

You cannot have a highly sophisticated system with bad roads. There is no point in building a smart system and then having trouble just to get a truck down the road. The concept of smart cities is only half of the story. A lot of other things are involved in it too. The future, I believe, can be made possible with the use of technology. It is not only about one thing. It is about the whole system. Just like the concept of a smart city, where we cannot expect to just excel on individual aspects and not seeing the whole picture; a similar agency or system needs to be incorporated that can manage the working. I would really like to read the smart city dossier set up by the Prime Minister of India to really understand his vision. What do you hope viewers take away from this display of your sketches? Architectural drawings of great buildings of the past and the future provide inspiration and motivation for architects to design for the future a fascinating new approach

Archadia Composite, Watercolour (1982)

to urbanism, reversing traditional perceptions of infrastructureâ&#x20AC;&#x2122;s role in cities. Thirty-four sketches, drawn from the 1960s to 2000 are on display. These drawings can perform as inspiration and motivation for architects to design for the future

- from the phase of Archigram, as well as the drawings from current Studio CRAB. I wish they would look at my drawings and discuss architecture in the light of the circumstances, economics, and culture: the general state of the art.

My work has plenty of content and ideas and I hope viewers enjoy these architectural drawings, contemplate about it and think about its implications, and also find it pretty and not boring. Contact web: www.architecturediscipline.com email: info@architecturediscipline.com

THE INSIDE TRACK October 2015

Interview

elta has been in the Indian market for a little over two years. Currently the company offers two brands – its flagship brand, Delta and Brizo, its luxury design brand. The current market for bathroom fittings is teeming with veteran domestic players and international brands who have the advantage of many years in the Indian market.

Ravi Nindwani, Managing Director, Delta Faucet Company India Pvt. Ltd.

In such a scenario, Delta’s late entry into India could be a major drawback to the company. Howe ve r R a v i Ni n d w a n i , Managing Director, Delta Faucet Company India Pvt. Ltd. feels this is not a problem to a company whose strength is its capacity for constant innovation. What has been the response to your products in India? Which are your most popular products in the Indian market? We entered the Indian market in late 2012 and started selling in April 2013. In 30 months, we now have 67 showrooms in 26 cities and a strong project pipeline. As our

New Ways To Sculpt Water Delta Faucets may be a relative new comer to the bath segment in India, but their commitment to innovation is their main strength in a cut-throat market. brand awareness is growing and the market is getting convinced about our service, architects and specifiers are more supportive towards using our innovations to create special faucet experiences for their clients too. The Indian market has responded well to the Delta brand’s innovations, technologies and designs, as well as the unique styling and features of our luxury brand Brizo. More specifically, our water saving H2Okinetic technology (which sculpts water into a unique wave pattern to deliver a superior shower experience while saving water), functionality driven Touch2O and Proximity technologies, and safety oriented Temp2O technology have resonated well. We have also got a very strong response towards the unique finishes (like Polished Nickel, Brushed Nickel, Brushed Bronze, Stainless Steel, Matte Black, Matte White) we offer in the Brizo brand. Delta has been in the market for just about two years. What is your strategy to increase your reach and market share? We realise we are a late entrant and have to build steadily. Phase one of our strategy is very simple – get to 120 showrooms across the top cities as soon as possible and work very closely with each one of these dealers

Delta Faucet HydraChoice Body Spray

Delta Faucet H2Okinetic showerhead sculpts water into a unique wave pattern, creating the feeling of more water without using more water

on the ground to take our innovations, product quality and clean designs to their client base. Now that the heady years of real estate growth are behind us, it’s going to be a lot of hard work and we are prepared for it. How do you plan to position your brand in the market? Do you plan on targeting a particular segment? We have positioned ourselves as the innovation leader in premium faucets and yes, we are targeting the premium and luxe segments. What are the USPs of Delta faucets? Delta Faucet Company is known for its meaningful innovations and has pioneered key technologies that provide special water experiences and help in water conservation. Some examples are: H2Okinetic™ technology that sculpts water into a unique wave pattern, creating the feeling of more water without using more water – google products like Hydrachoice body sprays, In2ition Two-in-One shower and large 14 inch H2Okinetic showerheads which incorporate this technology and discover what Delta can do. Touch2O® Technology enables you to turn on and turn off a faucet with just a touch anywhere on the handle or spout, thus ensuring minimal wastage of water and the Temp2O technology enables you to

get the right temperature before you step into the shower. And finally, I wish I could show your readers, in flesh and blood, our unique finishes and the truly differentiated styling of products like Sotria, Virage, Charlotte, RSVP, Mandolin, Ara, Addison, Andian, Kami and Ixa. Are there any special features that the Indian consumer is looking for in bathroom and kitchen faucets? Like any other product category, I think for bathroom and kitchen faucets too, Indian consumers are looking for convenience driven by new technology. And yes, the quality bar is higher than ever before, styling demands are now more diverse and thankfully more and more people are thinking of our beloved planet when they plan their showering heavens. Are you planning on introducing any new products to the Indian market? Recently we have launched the Kami and Ixa bath collections, the Compel Touch2O faucet, large H2Okinetic showers, Hydrachoice bodysprays in Delta brand and the unique Sotria collection in Brizo brand. As a global company who get its bread and butter from faucets, we always have new innovations and designs in the pipeline and will keep you informed. Contact web: www.deltafaucet.in email: Kiran.Singh@deltafaucet.com

THE INSIDE TRACK October 2015

Spot Light

penSpace B is the shower enclosure that amplifies the bathroom: instead of taking up valuable space, it can simply be folded back against the wall after each use. Duravit and the EOOS design group have taken this innovative idea to the next level with OpenSpace B, which opens up even more possibilities. With OpenSpace B the systematic concept pursued by Duravit and the EOOS design group becomes clear: individual items have been

Duravitâ&#x20AC;&#x2122;s OpenSpace B Shower Enclosure The OpenSpace B Shower Enclosure enlarges your bathroom and opens up even more possibilities.

designed in such a way that they can be completely concealed by the closed doors. Here clear glass, mirrored glass and bright polished aluminium come together to create a harmonious unit. The minimalist shower accessories designed by EOOS also offer aesthetic appeal: holders in a glossy, chrome finish and shower baskets/seats in anthracite-coloured polyurethane come together to create a harmonious whole. The compact, rectangular handle is supplemented with a soft shower

Advertorial

basket. Attached by means of a concealed magnet, the shower basket can be removed for easy cleaning. The elegant shower seat can support up to 150 kg. When not in use, its cubic surface rests against the wall, ready to be folded down when needed. OpenSpace B is available in four sizes and 16 variants and provides great value for money. Contact Duravit India Private Limited tel: 079 66112300 email: respond@in.duravit.com web: www.duravit.in

THE INSIDE TRACK October 2015

Co. Profile

ack in 1965, the company that was later to be named Featherlite stepped into the furniture business on a small scale, intending to explore the furniture industry. Today, as this company celebrates 50 years in the office furniture segment as one of its towering figures, Featherlite knows better than most how important

Celebrating 50 Years of Success As Featherlite completes 50 years this year, we take a look at its endeavour to create a much improved, more functional and healthier workplace. BY TASNEEM S. POCKETWALA

The company does not have a one-size-fits-all approach: its products are unique and simple customisation options offered cater towards the users’ specific needs

it is to ensure a workplace that is healthy, productive and practical. Fifty years of experience has taught the company to take ergonomics seriously. The company does not have a one-size-fits-all approach: its products are unique and simple customisation options offered cater towards the users’ specific needs. Manufacturing furniture for the modern office, the driving force behind the products is the idea of a communal and collegial office that is defined by creativity, conversation and connection. The products are made keeping in mind the way people work, how they interact with space, technology and furniture. Moreover, Featherlite takes an industrialised approach to construction techniques in order to ensure consistency, customer comfort and performance over time. It uses the best materials, with the products processed with skilled workmanship. Featherlite’s products are finished with a close attention to detail. The company began its foray into the office furniture segment in

1975 with the release of a collection of furniture for executives and directors, including the product D2000 Executive Table. Since then, Featherlite has expanded extensively in its product offerings, providing for affordable designs to serve people

from all walks of life. Its office furniture catalogue includes a list of customisable Project Chairs that bends to requirements of all shapes, sizes and purposes. The latest offering, Liberate Chair is enabled with DynaFlex System that provides flexibility and freedom to

the user by its special lumbar support that synchronises well with the user’s back. Featherlite’s range of modular workstations, including its Connect, Neo. Collaborate, Perform series have been installed in some of the largest corporate offices in the country. These include LinkedIn, Mercedes, MindTree, etc. The company also offers an extensive list of academic furniture for the classroom, the hostel, library, laboratory, cafeteria and also furniture for administrative uses. In its lead up to the fifty years, Featherlite has ensured a stronghold for itself in the interior office furniture segment and has served hundreds of corporate clients. The company has since also expanded to provide interior furniture for government organisations, schools, colleges, hospital and airports. A host of customisable models with a focus on collaboration, comfort and ergonomics complete with superior design make Featherlite one of the top players in the office furniture industry, earning the half a century old company an enviable repute. Contact www.featherlitefurniture.com email: sales@featherliteindia.com

Featherlite’s range of modular workstations has been installed in some of the largest corporate offices in the country

THE INSIDE TRACK October 2015

Spot Light

he Plus X Award ‘seal of approval’ signifies an expressive buy recommendation for the purchaser at the point of sale. Thus it is no surprise that it is a highly prized awards both within the international design community, and with major global corporations. The prerequisite for a Plus X Award is: the product must be of

Artize On A Winning Streak Artize’s multiple award winning product

Linea has once again garnered international recognition at the Plus X Award strengthening the brand’s global position.

The Linea basin mixer was awarded four ‘Plus X seals of approval’ - Innovation, High Quality, Design and Functionality

absolutely the highest quality, have a long life cycle, be functional and its design must be leading-edge. These prerequisites must be satisfied before the jury even considers nominating a product for an award. It must also show one or more additional convincing features, i.e. functional innovations – these being the “Plus X” factors of real brand quality. Artize’s consistent focus on uniting superior design with international quality standards has resulted in the brand gaining the Plus X Award. This is the second award that Artize has won for the same product – the Linea basin mixer. The Linea basin mixer, crafted by luxury bath brand, Artize (a part of the Jaquar Group) won four seals of approval from this

prominent forum, thus continuing the products winning streak after it was awarded the iF Design Award 2014. A technologically cutting-edge and aesthetically appealing product, the Linea basin was awarded four seals of approval under the categories of Innovation, High Quality, Design and Functionality. Inspired by the idea of minimalism, the basin mixer is as stylish and spectacular as it is impressive in the advanced technology it embodies.

The most striking feature of the award-winning Linea basin mixer is its spout, which swings elegantly and also functions as the faucet’s onoff mechanism. The faucet’s spout moves in a graceful arc, controlling the temperature and flow of the water as it moves along its curve. The sleek, stylish, sophisticated Linea is designed so that the water always falls near the centre of the wash basin, safely away from its brim. The product’s intelligent design prevents hot water from coming into contact with its chrome body, allowing the Linea basin mixer to remain cool at all times. “Linea is the epitome of minimalism,” says Parichay Mehra, Head of Design at the Jaquar Group. “It eliminates every inessential layer between the user and the experience of the product.” Artize caters to niche customers aspiring for luxury in their bathing spaces. With a blend of design, technology, precision and quality, Artize aims to craft exquisite bathing spaces and bath fittings designed for luxury. Dubbed as the “most trusted” bath brand by Nielsen, the Jaquar Group utilises the latest, most advanced technology in its manufacturing of

Linea’s spout swings elegantly and also functions as the faucet’s on-off mechanism

bath fittings, and does not compromise on quality. The company is committed to offering the best bathing solutions through development and persistent innovation. And the same philosophy is followed by its luxury brand, Artize. Aside from the dual achievements of the Plus X and iF awards; the Jaquar Group has widespread influence in the global markets of the bath fittings industry. The company has been a part of prestigious projects – public, residential and commercial – and has been associated with five- and sevenstar hotels in Dubai, Saudi Arabia, Tanzania, Maldives and Kenya. Having proved itself on an international scale, the Jaquar Group continues to redefine itself and its various luxury brands in its persistent quest for global success. Contact web: www.artize.in

THE INSIDE TRACK October 2015

Interview

s one of India’s leading manufacturers of indoor and outdoor lighting fixtures, K-Lite has redefined conventional luminaires, infusing them with both functional and decorative aspects. We s p e a k w i t h S h a r m i l a Kumbhat, Director – Market Development, K-Lite Industries about lighting solutions and K-Lite’s latest innovations therein. Sharmila Kumbhat, Director – Market Development, K-Lite Industries

Leaders In Lighting

K-Lite’s Sharmila Kumbhat expresses how important LED lights are today and talks about where trends in lighting are headed. The extensive range and application oriented luminaires with a proven and committed quality are the main strength of the company and has been the challenge which cannot be met easily by any competitor.

Customers prefer skilfully designed lighting to enhance the appearance of the surroundings and give it its own unique identity

What are the preferences of clients in the institutional or commercial lighting space?

How has your company tackled the growing demand for sustainable, power saving lighting? How has LED changed the lighting sector? The power shortage scenario coupled with energy saving compulsions has revolutionised the lighting sector and even in remote villages people have started talking about LED in this context. This has resulted in a sharp increase and changeover of all the lighting fixtures to LED luminaires from the conventional ones. In fact, during the last year, enquiries about luminaires were totally for LED. The spurt in demand and the inadequate local sourcing for LED, drivers, heat sinks etc., for the manufacturers was exploited by the traders and the LED luminaire market was mainly catered by them through imports from China. However, we rose to the occasion, updated ourselves and converted almost all our luminaires into LED and met the demand. What is your strategy for competing with international players that have entered the market? Quality assurance with a fully equipped illumination laboratory and a committed group of employees are the mainstay for the success of the company. The best advantage for K-Lite lies in its range of products. We h a v e a l i g h t i n g f i x t u re f o r every application.

Enhancing the environment and complementing the situation through choice of lighting and luminaires is the key factor in the lighting design for the institutional and commercial lighting space. For example, the lighting for office has to be glare-free taking into consideration the positioning of monitors. Lighting design cannot be considered with any generalised illumination concepts. The clients prefer the lighting to be designed skilfully to enhance the appearance of the surroundings and give it its own unique identity. It needs to be an overall lighting solution for both classic and contemporary settings. Wide design elements and light sources make it possible to create different atmospheres using a single perfectly coordinated system. The high energy consumption as a result of such planning requires an in-depth cost-benefit analysis and

also the adoption of different colour light sources. Which are K-Lite’s most popular products? The range of outdoor luminaires is very popular and extensively used in many prestigious locations throughout the country. K-Lite has the expertise to manufacture ‘custom built’ luminaires. Almost since inception, we are closely associated with the Indian Railways, catering to their wide range of luminaire requirements. Our capability to manufacture and test the custom-built luminaires has enabled us to be at the forefront

K-Lite’s outdoor luminaires are very popular and are extensively used in many prestigious locations throughout the country

of their developmental activities and cater to the specially designed luminaire requirements of the Rajdhani Express, Shatabdi Express, “Palace on Wheel” EMUs, KolkataMetro and above all the latest Delhi Metro (DMRC), Jaipur and Bangaluru Metro coaches. What are the major trends in lighting that you have observed? The shortage of power at the national/state level, the overall energy crisis, compulsions created due to the green house effects with global warming and the severe power cuts faced by the electricity consumers have really driven the end users to go in for energy saving solutions with T5 lamps/LED luminaires and solar power integrated luminaires. LED lighting is being accepted and that will make a drastic change in the dynamics and equations of the national and international lighting fixture and lamp manufacturers. Ro a d l i g h t i n g w i t h L E D luminaires is now being slowly implemented. With a declining trend in the imports from China, expected price reduction due to the scaling up of LED consumption, we foresee the stabilisation of demand for locally manufactured luminaires at a highly competitive pricing. Contact web: www.klite.in email: info@klite.in tel : 044-26257710

THE INSIDE TRACK October 2015

Interview

URAfloorprotector-xf is an innovative, cost effective, new generation product introduced by Supreme Industries Ltd. for protection of different types of floors. Ajay Mohta, General Manager Construction Accessories Division speaks to The Inside Track about the development of this product and what makes it a musthave for those looking to renovate their interiors. DURAfloorprotector-xf is very well accepted in the market, with the company having sold over 50 lakhs sq. feet material in the first two quarters of its launch. What were the reasons for the introduction of this floor protection product? While doing the interiors of any project, flooring is completed prior to electrical or plumbing work. During these works, scratches can develop even resulting in breaking of tiles or flooring due to dragging of heavy equipment. As 25% of the interior cost involves modern floorings, it is necessary to protect the floors till the total interior work is completed. Traditionally, Plaster of Paris (PoP) was used for this particular application, but not only is laying and removing of PoP a time consuming and tedious activity, but it also generates harmful dust.

Keeping Tiles Damage Free DURAfloorprotector-xf, by Supreme Industries Ltd. protects your expensive tiles from damage during renovation or interior work. helps to resist all types of pressure imparted. The product offers hasslefree application process compared to PoP, rosin paper, plastic runners or drop cloths. It does not absorb paint, oil, grease or any cleaning agents. DURAfloorprotector-xf is flexible, can be cut to fit in any space and works well on either side- vacuum or sweep clean and is reusable. It is environment friendly, inert and does not promote growth of bacteria and fungi. What are the possible applications and advantages of the product? DURAfloorprotector-xf keeps floors safe from damage and debris and its anti-slip properties provide a safe work environment. It is a reusable, reversible surface protection for concrete, marble, granite and other counter surfaces. It also provides cushioned universal floor protection during construction for hardwood, ceramic tile, linoleum and carpet floors as well as sinks and tubs,

DURAfloorprotector keeps floors safe from damage and debris and its anti-slip properties provide a safe work environment

What are the salient features of DURAfloorprotector-xf? DURAfloorprotector-xf is an innovative technology that provides universal cushioned flooring protection for wood, ceramic and vinyl floors. It is a closed-cell, polymer based, microcellular foam composed of thousands of cells trapped in the foam with the reinforcement of high performance polymer which

walkways and decks during building or remodeling. It is already very well accepted by the leading architects, interior decorators, contractors, developers and builders as there has been an urgent need for a n a l t e r n a t i v e t o Po P a n d DURAfloorprotector-xf now offers the most appropriate solution. Since its launch, DURAfloorprotector-xf has been the number one choice for temporary

floor protection in the construction industry. This heavy-duty, reinforced product is engineered to protect new and existing floors from the heavy demands of the jobsite. DURAfloorprotector-xf is nonstaining and reusable. It provides the perfect solution when protecting new or existing wood, tile, stone, linoleum, vinyl composition tile and most other floor types. What is the marketing approach that the company will be using for the product? Supreme Industries already has a

vast distribution network all over India for other DURA range of products related to civil industry. A lot of new distribution networks have been created with the launch of this product to make it easily available. These include people involved in trading or retailing of flooring tiles, plywood and other products related to interior decoration industry. Contact web: www.supreme.co.in email: dura@supreme.co.in Mr. Ajay Mohta: +91-9831020808 / 9810495550

THE INSIDE TRACK October 2015

Fair News

World Architecture Festival Date 4th - 6th Nov 2015 Venue Marina Bay Sands, Singapore Contact www.worldarchitecturefestival.com

Downtown Design Date 27th - 30th Oct 2015 Venue Dubai Contact www.downtowndesign.com Downtown Design is the first Middle East design event featuring international design brands and dedicated to quality design. A platform for original and innovative design, Downtown Design will be opening its third edition from 27th to 30th October 2015. This event is organised under the patronage of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Vice Chairman, Dubai Culture and Arts Authority. The event provides visitors with an opportunity to access the Gulf region’s increasingly growing market. On display will be segments such as furniture, lighting, bathroom, kitchen, wall coverings and accessories. It also serves as a platform for the visitors and exhibitors to network and trade with professionals from the world over and also to discover high quality, innovative design products. Some of the brands exhibiting include Vitra, Cassina and Emeco. The event will also host talks and workshops by leading designers and architects including Ora-Ïto, Pauline Deltour and the architects Ludovica+Roberto Palomba.

Estrade Real Estate Awards Date 23rd Oct 2015 Venue Singapore Contact awards.estrade.in The Estrade Real Estate Awards are to be held on 23rd October, 2015 in Singapore. The Awards seeks to recognise and honour real estate developers and other industry professionals who have made a mark in the real estate sector by excellence in innovation, business acumen and technological prowess. The Estrade Awards will consist of a panel of judges with a lot of experience behind them, aiming to identify individuals and companies that are creating immense value in the sector. The Awards also offer a great platform for networking. The panel’s overarching focus will be all verticals essential to the making of a successful enterprise, including customer service, marketing of products and services and technological innovations. The award categories include Project of the Year, Architect Award, Developer Awards, Interior Design Awards and Special Awards. Entries will be assessed according to their categories, but the emphasis will be on the overall quality.

The World Architecture Festival (WAF) is one of the world’s largest events for the architecture community. The biggest highlight of the event is its architectural awards programme which is committed to celebrating genius through live presentations to delegates and international juries. Over 2000 architects from 60 countries will be flocking to the WAF. An award of the highest regard and acclaim, the WAF is the ultimate ticket to worldwide success and fame. The WAF also incorporates in its itinerary lectures, discussions and debates to inspire and ignite fellow architects and bring in new insights on significant issues. In this year, the programme 50:50 will look at how architecture and urbanism have transformed over the last 50 years and how it will change in the coming 50 years. The event will also host parties, architect-led city tours to discover Singapore through the eyes of local architects and also a gala dinner when the best of show winners will be revealed.

Fairs & Exhibitions Date 23rd - 25th Oct 2015, Cerafest 2015 Venue Mumbai Contact www.pottersplace.co.in Cerafest is a ceramic and pottery art show and sale event to be held at the Prince of Wales Museum in Mumbai. Of late, the art of pottery has been attracting many professionals to try their hand in the field, resulting in an upsurge in the number of studio potters in India. Studio potters understand the nature of the elements of earth, water, fire and air and play with them, turning them into pieces of art though the art of ceramics. Organised by a Mumbai-based studio potters’ collective, this event will showcase the works of 24 established studio potters and ceramic artists. The ceramic wares on display will include functional tableware, home accessories, art pieces, sculpture and sculptural work, functional lights, tiles, vases and more. The visitors will be treated to an assorted range of artisan tableware, jewellery, wall ornaments, etc. in ceramic. Most of the potters taking part in the fest are based in Mumbai, but there will also be a select few coming in from Kolkata as well.

THE INSIDE TRACK October 2015

It Products Arch Windows By Window Magic Window Magic, one of the country’s leading producers of uPVC doors and windows, has recently launched its new Arch Windows that add to the aesthetics of the building as well as fortify its structure. Arch designs are an integral part of building structures and are a most ideal design for bedrooms and balconies. The arch windows come in varied designs, styles and appeal. Ensuring durability and strength, these kinds of windows are in high demand. Window Magic’s Arch Windows are available in a wide

variety of designs that include flat, corbelled, triangular, semicircular, bell arch, bull’s eye arch, segmented arch and a lot more. These windows are made so as to suit different space and designing requirements. Contact www.windowmagicindia.com

Colourful Storage Options By Bleu Concepts Bleu Concepts has recently launched its new range of Colourful Storage Options. These are designed according to the latest trends in interiors and serve multiple purposes. The vibrant shades of these storage options include bright tones of blue, green, yellow and pink. They are made using German hardware of the finest quality, are coated with Italian paint and made of MR grade plywood. The storage options are multifunctional, providing drawers and lots of space for the storage of books, showpieces or décor items. There is space enough for the installation of a television set as well. As Manish Jain, Director, Bleu Concepts, says, “These Colourful Storage Options are designed keeping in mind the latest trends and needs of the customers. The amalgamation of bright colours such as yellow, blue, pink

and green gives the collection a dynamic look that further adds a vibrant touch and feel to the living spaces.” Contact www.bleuconcepts.com

THE INSIDE TRACK October 2015

Launch Of Art Portal Huesnstrokes

It Products Gulmohar Lane Launches Lighting For Diwali

Gulmohar Lane has launched a range of lights and lightings to illuminate your homes this Diwali. High functioning and durable, these lights will see you through the year adding beauty and light to your homes. The collection includes vintage

Edison bulbs, chandeliers and pendants. The Edison bulbs lend an antique, classic look to the space. Their vintage charm adds to the overall ambience of the room. These can be hung on a corner of the wall with the use of fabric-bound or nylon-covered wire ropes. The chandeliers take their inspiration from 19th century Europe in their exquisiteness and dramatic appeal. Also in the collection are pendants, stylish and effortlessly attractive. Gulmohar Lane has about eight variants of pendant lights to suit various kinds of houses and home decors. Whether it be handcrafted teardrop pendant or the bellshaped variety, these pendants add a dash of glamour and style to your living space. Contact www.gulmoharlane.com

Launch Of Aurra Showroom The showroom of German associate brand aurra was recently launched in Anand ,Gujarat. This has been the tenth showroom launched by aurra brand in India and is the largest store of the aurra brand so far.

The chief guests were architect Dr. Amit Gajjar, Mr. Chiragbhai Patel and Mr. Hiteshbhai Patel. The VIP guests included Mehulbhai Patel and Hiteshbhai Patel. The opening ceremony was conducted by Mr. Maganbhai Madhavjibhai Patel, Mr. Khetsibhai Madhavjibhai Patel and Mr. Parshotambhai Madhavjibhai Patel.

Asada Decor Pvt.ltd has launched modular kitchens and display products of the latest innovation and design. As a German associate brand, aurra is associated with brands such as Hettich and Blum. The showroom

will provide super automated kitchens known as Servo-Drive, glass shutters, wooden shutters, mirror acrylic shutter in high gloss and more. aurra provides Highend customised kitchens, semi-modular kitchens in BWP ply 710 grade. Contact www.aurakitchens.in, facebook/aurrakitchen

Huesnstrokes.com is an online art portal founded by Anita Wadhwani and is based out of New Delhi. Set up as a platform to showcase Indiaâ&#x20AC;&#x2122;s talent, the portal features artists from all over the country including those from smaller towns as well. The

Presently about 250 artists and 2500 paintings are featured with plans to increase the number to 500 artists and 10,000 paintings. The portal also offers customisation of art where a customer can pick out an artist

portal focuses on original art that is affordable, the paintings starting from Rs. 2000. Different genres of art are featured on the portal, including abstract, calligraphy, Madhubani, murals, landscape, charcoal drawings as well as photographs and sculptures.

from the portal and a painting can be tailor-made according to the customerâ&#x20AC;&#x2122;s tastes and preferences and also in matters of size, colour, aesthetics and the budget. The shipping of the painting will be free of cost. Contact www.huesnstrokes.com

Hansgrohe Introduces Two New Kitchen Mixers

Hansgrohe has recently launched two new kitchen mixers, Metris Select and Talis Select. The mixers come with a unique pull-out spray head featuring a built-in button. This innovative offering increases the range of operation around the kitchen sink, thus enabling ease and comfort while working in the kitchen. The temperature and water volume can be set by turning the lever handle, a function that is

similar to single lever mixers. You can switch on or off the water flow by pressing the button on the top of the pull-out spray head, while the lever handle remains open retaining the temperature and water volume. These two new kitchen mixers by Hansgrohe suit various sorts of kitchen design styles and go well with the shape of several sinks. Contact www.hansgrohe.in

THE INSIDE TRACK October 2015

It Products Kitchen Solutions From Häcker

Promising quality and functionality, Lava Grey offers a kitchen solution that is compact and organised and is perfect if you want to go for a modern, contemporary look. Lava Grey from the Systemat collection is made of high gloss lava grey lacquer, with the veneer from real oak wood. The product is a self-contained solution that is combined with a contoured high cupboard line called Wave. Its

Häcker introduces, from its wide range, a perfect kitchen solution from Germany for integrated living and dining. Häcker’s Lava Grey kitchen solution from its Systemat range exudes elegance and sophistication in its make.

features include curved cabinets on the kitchen island, open shelves, built-in appliances all build with the cutting-edge technology that defines Häcker. Contact www.haecker-india.com

Parryware Introduces Its Colour Story Range Parryware has recently introduced its new concept of Colour Story by introducing 12 vibrant colours to its product range. As against the basic colours conventionally used in bathrooms, this range consists of a wide variety of colours including blues, reds, pinks and greens. With the introduction of Colour Story the customers are presented with a range of choice for the intimate space

Endura Cool Roof SRI Tiles By H&R Johnson H&R Johnson India announced the launch of a new technology in tiles, the Johnson Endura Cool Roof SRI (Solar Reflective Index) Tiles. The SRI calculates the surface’s ability to reflect

interior of the building nice and cool. The glazed tiles reflect the heat, keeping the inside naturally cool and so taking the burden off of cooling appliances. Since one of the major problems

No. of Issues

troubling architects and the building community is the increasing consumption of energy, this technology ensures a sustainable solution to the problem of excessive energy consumption. Contact www.hrjindia.com

of the bathroom. More than serving a functional purpose, bathrooms are now an integral part of the house to be kept stylish and sophisticated as any other space. By introducing this new range, Parryware seeks to redefine the space of the bathroom and turn it into a place where one can relax, freshen up and rejuvenate oneself. Contact www.parryware.in

Subscribe to The Inside Track and stay connected &

solar heat and emit infrared heat. These tiles provide with an SRI value that is easily more than 90 and far exceeds the minimum SRI value of 78 for a building’s roof. This technology is most essential as it effectively keeps off the sun’s rays and keeps the

& You Pay

You Save

36 + 8 Free

Rs. 900

20%

24 + 4 Free

Rs. 600

16%

Rs. 300

Please fill up this coupon and send it along with your cheque/DD to: Marvel Infomedia Pvt. Ltd., B 62, 1st Floor, Cotton Exchange Bldg, Cotton Green, Mumbai 400 033. Tel (022) 23736133, 23736131, 23743069 Email response@marvelinfomedia.com www.theinsidetrack.in I am enclosing a cheque/DD No _________________ Dated __________________ drawn on ( name of bank ) __________________________________________________favouring “Marvel Infomedia Pvt. Ltd.” for Rs.___________________________________________ ( Add Rs 40/- for non Mumbai cheque/DD ) YOUR DETAILS Mr/Mrs/Miss/Ms_____First Name _________________surname _______________________ Address_______________________________________________________________________ ______________________________________________________________________________ City____________________________________________State__________________________ Pin Code_________________________________Phone _______________________________ Email___________________________________Occupation____________________________

the inside track reserves the right to extend, cancel or discontinue the offer without giving any reason or prior notice

THE INSIDE TRACK October 2015

Spot Light

esigning a home that is comfortable yet harmonious with its surrounding environment is always a challenge; more so when the house in question is located in an area of cultural and historical importance.

Keeping Up Appearances

Architect Josep Ferrando’s unique house within a house design preserves a city’s architectural heritage. BY ALYSSA LOBO walls. Three distinct volumes were created within: one acts as a storage space, another is dedicated to circulation and the third hosts all the primary rooms. In contrast to its heritage exterior, the interior is defined by laminated wooden panels and the L-shaped metal profiles holding them. The wood is left exposed

throughout the house creating a warm and comfortable environment. The height difference between the floors generates views across levels and allows light to penetrate everywhere. There were several construction and preservation issues to consider while developing structural solutions. The house’s external

The interior is defined by laminated wooden panels and the L-shaped metal profiles holding them

Barcelona-based architect Josep Ferrando has not only acquitted himself ably in this regard; but he has also addressed the shortage of space faced in the construction of this project and the difficult topography of the surrounding area. The house is named ‘176 House E+M’ after the clients and is situated opposite Sant Cugat’s medieval monastery. Sant Cugat is a town north of Barcelona that is well known for its rich cultural heritage. Its proximity to Barcelona and the surrounding Catalonian countryside makes

Sant Cugat a popular location, resulting in a shortage of land in the town centre. The 225-square-metre residence had to fill a gap less than five metres wide and is built between the party walls of two pre-exiting houses. As a result, Ferrando had to fit the house behind the old façade of a row house, which rested against the neighbouring houses. A new structure made from concrete blocks was built inside the original historical one, fitted between the neighbouring houses’

Due to a drop in ground level, the living room is below ground in the front but sits slightly above at the back

The architect had to fit the house behind the old façade of a row house, which rested against neighbouring houses

façade and roof were listed, so it was not possible to make any changes to them. At the same time, the building had to deal with a complex topography, as the site was constrained between two streets with a considerable level difference. Due to a drop in ground level across the site, the living room is sunk below ground at the front but sits slightly above a garden at the back. An atrium area with the living room provides an additional source of daylight for the kitchen and dining area above. A network of timber shelves spreads across one wall of the residence, providing storage space for each of the levels and a visual link between the timber volumes. The rise in land costs and the increasing density of cities has led to a surge in construction of similar ‘skinny houses’. Contact www.josepferrando.com

Postal Registration No. MCE/129/2014-16 RNI NO. MAHENG/2007/19853. WPP LICENSE NO. MR/TECH/WPP-266/East/2015. POSTED AT MUMBAI PATRIKA CHANNEL SORTING OFFICE, MUMBAI G.P.O. 400001. DATE OF PUBLICATION: 15th OF EVERY MONTH, dATE OF POSTING: 15th & 16th OF EVERY MONTH

THE INSIDE TRACK October 2015

Spot Light

ny thought of mosques immediately conjures up images of soaring minarets, intricate carvings and impressive domes. But architect Emre Arolat preferred to do things differently. The Sancaklar Mosque commissioned by the Sancak Family blends with the environment so completely that one would be forgiven for missing it from afar. The mosque overlooks the Büyükçekmece Lake and is situated in a neighbourhood of many gated communities. Arolat felt that the classical Ottoman mosque scheme is “a blank anachronism with today’s construction techniques.” Instead he turned to the original Islamic idea of a mosque as a space of prayer and contemplation; a clean space without a predefined form. The design aimed at representing the purest forms of light and matter; just like a primary inner world, free from all cultural burdens.

A New Way To Pray

The Sancaklar Mosque rejects the traditional minaret structure in favour of a minimalist, introspective spiritual experience. BY ALYSSA LOBO

Tufts of grass have sprouted around the stonework, helping to integrate the steps and roof into the landscape

The only visible elements of the mosque are the garden surrounded by horizontal courtyard walls and a vertical prismatic mass of stone (minaret), which depicts that this is a ‘place’. The inscription on the minaret that is seen more clearly when one approaches close enough clarifies that this is a place for praying. The high walls surrounding the park on the upper courtyard of the

The cascades following the natural slope turn into steps as one moves through the landscape, down the hill and leads to the entrance space at the lower level. The prayer hall reached directly from this level is a simple cave-like space. The only ornament is the daylight that leaks from the Qiblah wall, which changes according to the time of the day. The slits and fractures along this wall enhances the directionality of the prayer space. A very special element is the letter ‘waw’ on the reflective black wall of infinity. Arolat’s design embraces other modern changes along with the architectural ones. Male and female worshippers are separated by a black screen in the prayer hall, meaning women are segregated into a strip along one side of the building. This is unlike the traditional mosque floor plan which has the women’s prayer section placed at the back and away from the men’s one. The perforated screen provides privacy while allowing the congregation to maintain eye contact with the pulpit.

The main prayer hall features a tiered concrete floor and ceiling

mosque depict a clear boundary between the chaotic outer world and the serene atmosphere of the garden. A combination of concrete partitions, stone walls and tall box hedges screen areas of the gardens at the lower level, where stepping stones lead across a pool of shallow water to the entrance. The project constantly plays off the tension between man-made and natural.

The main prayer hall features a tiered concrete floor and ceiling. A flight of steps with a rounded profile creates a podium for preachers in front of a doorway. A staircase behind the door leads to the tall, oblong minaret. Sancaklar Mosque won Best Religious Building at the World Architecture Festival in 2013. Contact www.emrearolat.com