Volume 6. Issue 9. September 2012 Rs. 25/-
THE
INSIDE TRACK CONNECTING THE DESIGN COMMUNITY Now view our web edition at www.theinsidetrack.in
Cover Story
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t was not too long ago that Ikea announced its India plans, and with the recent acquisition of BP Ergo by HNI Corporation it certainly seems as if the furniture market is heating up. BP Ergo was founded in Mumbai in 1992 and reaches the market through its 10 sales branches and a nationwide network of dealers. It is supported by two manufacturing locations at Nagpur in Maharashtra and Nalagarh in Himachal Pradesh that provide office furniture solutions to a wide clientele, ranging from multinational corporations and state owned enterprises to some of the
US Major Buys Into The Furniture Market HNI Corporation announced the acquisition
of a 95% stake in BP Ergo Limited, a leading manufacturer and marketer of office furniture in India, signalling increasing activity in this sector. BY ULKA MANJREKAR
(From L to R) Stan Askren, Chairman, President and CEO of HNI Corporation, Vikram Sharma, MD, BP ERGO, Dr. Gita Piramal, Chairman, BP ERGO
world’s leading retailers in India and globally. B P E r g o’s s t r o n g b r a n d , significant customer base and solid manufacturing capabilities provided a perfect opportunity for HNI Corporation, the second-largest office furniture manufacturer in the world, to enter
the Indian market. India is considered as one of the fastest growing furniture markets (pegged currently at approximately 40,000 crore) and with this strategic acquisition HNI Corporation has certainly hit the ground running. The newly acquired company will operate as a focused, stand-
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THE INSIDE TRACK September 2012
THE
INSIDE TRACK
CONTENTS
SEPTEMBER 2012
COVER US Major Buys Into The STORY Furniture Market 1 A Decade Of Design 4 The Latest On Recent Launches And Products 6 A Quick To Use Air Dome 10 The Green Congress 12 alone business with a unique brand position and strategy under HNI’s split and focus business model. Talking about the acquisition, the President and CEO of HNI Corporation, Mr. Stan Askren commented, “We’re excited about the addition of BP Ergo to HNI. Our entry into India complements our experience and success in China and supports our international strategy for expansion in fastgrowing economies. This is a great opportunity to leverage HNI’s broad capabilities and office furniture expertise to build BP Ergo’s strong position in India, drive improved customer performance and deliver long-term profitable growth.” Over the last twenty years, BP Ergo has built a strong foundation and leadership position within the
Indian office furniture market. Being able to now access HNI’s broad set of capabilities in areas like branding, product development, distribution and manufacturing will certainly allow it to bring new and innovative solutions to demanding Indian customers in an effective and efficient manner. The newly acquired entity will continue to be headed by Vikram Sharma, its Managing Director, who will report to Marco Molinari, Executive Vice President, HNI Corporation and President, HNI International. While Dr. Gita Piramal, the erstwhile promoter, will get a chance to walk away and pursue her interests in writing with an (undisclosed) million dollar smile. Contact: web: www.hnicorp.in, www.ergo.in
Johnson Bathrooms 13 Recycling Waste Water 14 A Gem Of An Architect - Louis Kahn 16 ZOW - Your Key To The Market 17 Upgrade Your Lifestyle-Switch To Dishwashers 18 The Voice of Change 19 Exhibitions and Fairs 20 Somany Tiles Keeps Innovating 22 Fisher & Paykel - Now In Your Kitchen 23 The Ambassador Lamp 24 Owner, Publisher & Printer Mr. Anish R. Bajaj for Marvel Infomedia Pvt. Ltd. Printed at Marvel Infomedia Pvt. Ltd., B 62, 1st Floor, Cotton Exchange Building, Cotton Green Road, Cotton Green, Mumbai 400 033. Published at B 62, 1st Floor, Cotton Exchange Building, Cotton Green Road, Mumbai 400 033 Tel (022) 23736133/1 Editor Mr. Anish R. Bajaj THE INSIDE TRACK Volume 6. Issue 9. September 2012. English - Monthly. This issue contains 24 pages including both covers. Creative Director Natalie Pedder Assistant Editor Shweta Salvi, Sub-Editor Vikas Bhadra, Ulka Manjrekar Layout Design Asif Shayannawar, Snigdha Hodarkar Marketing: Mumbai B 62, Cotton Exchange Bldg, Cotton Green, Mumbai 400 033 Tel: (022) 32656823, 23736133, 32958501 Fax: (022) 23743069 Email:response@ marvelinfomedia.com Delhi Ms Sumita Prakash, Flat F 304, Rajasthan C.G.H.S. Ltd,Plot No. 36, Sector 4, Dwarka, New Delhi Tel: 9899179540 Email: s_biswas1203@ yahoo. com Chennai Mr S. Venkataraaman, Flat No. 2, 3rd Flr, E Block, Hansa Garden, 30 Madampakkam Main Rd, Rajakilpakkam, Chennai 600 073 Tel: (044) 22281128 Mob: 9444021128 Email: svenkat@marvelinfomedia.com Kolkata Mr Subrata Mazumder, 2, Nabapalli (Bidhanpalli). Kolkata 700084 Tel: (033) 2410 4296 Mob: 9831131395 Email: subrata22@rediffmail.com Europe Pavilion Francaise 1282, Rue du Noyer, bt 161030 Bruxelles, Belgium. REDUCE REUSE RECYCLE Recycling old magazines and newspapers is one of the easiest ways to help the environment. To increase the supply of recoverable wood fibre and to reduce the demand on the world’s landfills, THE INSIDE TRACK urges its readers to actively participate in recycling efforts.
BP Ergo’s strong brand, significant customer base and solid manufacturing capabilities provided a perfect opportunity for HNI Corporation to drive improved customer performance and deliver long-term profitable growth
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THE INSIDE TRACK September 2012
Event Review
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his September sees the London Design Festival, one of the most important events on the global design calendar, mark its tenth anniversary. From the 14th to 23rd of September 2012 a multitude of events will be staged in up to 150 different venues across the city. The festival’s hub is the V&A Museum, which provides a great
A Decade Of Design The London Design Festival is poised to
feature hundreds of events across London, showcasing the city’s pivotal role in global design. BY ULKA MANJREKAR
A tunnel entrance is designed for ensuring ease of navigation and enhancing the experience for London Design Festival visitors.
starting point to explore the celebrations. Conceived by Sir John Sorrell and Ben Evans, the festival was originally designed to pay tribute to the capital’s creativity and innovation. The London Design Festival is both a cultural and a commercial event. Since 2003, it has been responsible for major international exhibitions, installations in London’s public spaces and various seminars. On offer are numerous product launches, receptions, private views and parties. The Festival attracts around 350,000 visitors and comprises of over 300 events and exhibitions, staged by hundreds of partner organisations across the design spectrum from around the world.
A number of large group-shows are dotted across the city where new and established exhibitors from the UK and around the world debut their designs. These ‘design destinations’ are the focal points during the festival for conducting business and often the place to spot new design talent and innovations in the market. Within that mix, a number of larger ‘destination exhibitions’ punctuate one’s list of must-visit events, for example, 100% Design, Decorex , Designjunction, Super Brands London and Tent London. 100% Design has been re-launched with a focus on both global and UK based talent by encompassing four distinct areas: Interiors, Kitchens &
Walk The Light by Cinimod and Philips at the V&A
Mimicry Chairs by Nendo at the V&A
Prism by Keiichi Matsuda commissioned by Veuve Clicquot at the V&A
BE OPEN Sound Portal at Trafalgar Square Photograph Courtesy Arup
THE INSIDE TRACK September 2012
Michelle Mason’s Decca Cushion
Bathrooms, Office and Eco Design and Build - each with a dedicated industry hub and leading companies in the sector. Decorex, one of UK’s most established design and interiors
shows will present new design from contemporary to classic, industrial to craft, from leading suppliers to the interior design world. The Designjunction will showcase the best in global design against an
industrial backdrop, uniting creative and commercial design devoted to international brands, smaller labels, pop-up shops, large-scale installations and much more. Super Brands London on the other hand has expanded to become a stand-alone event to include over 40 global brands whereas Tent London will present over 200 exhibitors from 25 countries showing a diverse range of contemporary interior products. The London Design Festival has collaborated with Philips, to celebrate LED technology and create a series of temporary lighting interventions, designed by Dominic Harris of Cinimod Studio, in the tunnel entrance to the museum. The London Design Festival along with Veuve Clicquot, the Champagne brand, has commissioned Keiichi Matsuda to deliver Prism at the V&A, a key highlight this year. The Prism presents an alternative view of London, simultaneously engaging three scales: Urban, Human and Networks. Appearing as a giant suspended iceberg set into the V&A’s uppermost cupola, the sculpture will be lit up like a lantern, displaying live data flows on different aspects of the
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installation via internal projectors. To mark a decade of celebrating design, the festival will also host the inaugural Global Design Forum to set the global agenda for design. The event will encourage speakers and delegates alike to generate debate on the role of design today and in the future, and identify new ideas and new directions in design through a mix of keynote speeches, panel discussions and case study presentations. A pivotal moment during the festival is the awarding of the London Design Medal which will be announced in an exclusive ceremony on the 17th of September. This is presented to a designer who is considered by a panel of judges to have made a significant contribution to design and to London. The London Design Festival is a key constituent of London’s Autumn creative season, alongside London Fashion Week and the London Film Festival, it has its sights on enhancing London’s vibrancy as well as its success and future prosperity. Contact: web: www.londondesignfestival.com
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THE INSIDE TRACK September 2012
The Ozone Plus Hydraulic Patch
It Products Endura Launches Algae-Free Super Grip Tiles Indian industrial & exterior tiling solutions brand, Endura, has launched a new Super grip collection in India which is an algae-free product. These are a series of unique textured industrial tiles offering excellent non-slip properties with a high coefficient of friction making it one of the most preferred choice for public places with high footfalls. The new collection of tiles is available in 2 convenient sizes of 300mm x 300mm & 400mm x 400mm. It comes in beautiful earthy shades and exclusive textures offering tremendous design opportunities for the discerning customer. The 10mm thickness of Endura Super grip
further adds to the toughness and durability of the product. Endura’s Super grip tiles come with high flexural strength and can withstand very heavy loads and are highly abrasion resistant. The collection is loaded with function merits like anti-skid properties, scratch resistance, impact resistance, neutral to the sun’s UV effect, stain resistance, fire resistance and also has a high degree of acid/akali resistance. This makes it perfect for floorings of automobile service centres, chemical laboratories, supermarkets, educational institutes, parking areas, pool side places, terraces & porches. Endura Super Grip is available in 16 versatile designs and is priced from Rs 49 per sq. ft. Contact web: www.endura.in
Teuco Launches A New Look Hydrospa
Hydrospa Seaside 641 is a small, intimate, wonderful microcosm designed by Giovanna Talocci to blend seamlessly with the most stylish outdoor furnishings, in the garden, or terrace, or even in confined spaces. Seaside 641 is designed to afford all the wellbeing of Teuco know-how in the world of water.
It is an eco-friendly gem: its structure was designed to ensure high energy savings, and it features the Hydrosilence® “myhydro” function, allowing you to adjust the intensity of the massage while concurrently regulating the motor’s electricity absorption. The exclusive hydrospa presents new panels and new coverings, making it even more elegant and beguiling. There is the extraordinary possibility of listening to music - even underwater, thanks to the Acoustic Panels Oyster®. Invisible loudspeakers built into the structure distribute sound through the walls for total relaxation, and the music notes act as a backdrop for the harmonious sound of flowing water. Hydrospa Seaside 641 is truly delightful to look at while affording total well-being for both body and mind. Contact web: www.teuco.com
Ozone provides a one stop solution for architectural and hardware requirements such as glass fittings, shower enclosures, railings, auto doors, door hardware, furniture fittings and safes. It has opened a new display cum training centre under the name of Ozone Hub at Chennai; here they offer their entire product range under one roof and also impart technical know-how of product application and use. Ozone has recently launched a technologically advanced door closing system called the Ozone Plus Hydraulic Patch. It is a revolutionary product that has a compacted door closing technology that goes into a super slim attachment. This avant-garde fitting is a bottom patch fitting used in frameless glass doors with an in-built hydraulic system. It does not require any floor spring to move the door therefore excludes the requirement of having it pre-set on to the floor.
Also it can easily be installed without cutting the floor. One can even install it in wet areas where earlier it was traditionally considered impractical. It’s a perfect fit for use in hospital clean rooms and areas where regular washing of the floor is required. This revolutionary hydraulic patch is easy on your pocket as it reduces maintenance costs substantially. Contact tel: 011 45576677 email: ozone@ozone-india.com web: www.ozone-india.com
Mumbai Now Has A New Style Destination Cera Sanitaryware Ltd, the premium bathroom solutions provider synonymous with stylish ranges and innovative designs, recently announced the opening of its Cera Style Studio at Mumbai. Cera is renowned for its water-saving twin-flush coupled WCs, 4-litre flush WCs and onepiece WCs amongst others. Located in Andheri West, customers can now experience the entire range of stunning Cera products at a new customer friendly destination. The showroom offers over 2000
square feet of product display where visitors may interact with the studio’s team and explore the exceptional line-up of products. The Cera Style Studio displays a range of the latest designs that have been transforming homes for some time now. The style studio can also be leveraged as a display tool by the trade, as they can now chaperone their customers and show them the vast range displayed here. Contact email: pks@cera-india.com web: www.cera-india.com
THE INSIDE TRACK September 2012
Ebony Gautier Introduces A Contemporary Styled Furniture Collection
It Products Bluue Mango Introduces Its Passion And Camel Range Bluue Mango Seatings has introduced a new range of office chairs: Passion and Camel based on Humanomics which is a combination of ergonomics and a study of human body postures. The chairs are designed to enable better efficiency at work. The Passion range of chairs is characterised by its light hydrofoil style chair body. Passion perfectly suits the anatomy of the waist and hip and enables you to maintain healthy postures and therefore stay in a relaxed mood. The Camel collection is designed to illustrate the hand crafted design element. Backrest upholstery and elegantly
stitched edges ensure longterms comfort. With features like the ventilated panel for aeration, seat recline, seat depth and armrest height adjustment at the touch of a button and flexibility to mould to one’s body shape, this new range of Bluue Mango chairs help alleviate back pain and promote better good health. The price of the Camel collection is from Rs.15000 onwards whereas the Passion collection is priced at Rs.18000 onwards. Contact web: www.bluuemango.com
BoConcept Launches The Occa Dining Table
BoConcept, the premium urban interior brand from Denmark is all set to add to splendour along with multifunction to your dining space, with the launch of the Occa dining table. A table with an extendable table top with white glass and brushed lacquer, BoConcept is sure to add magnificence to your décor along with efficient utilisation of space. With an extendable dining table like the Occa dining table, one can make more room for more family and friends and spend some great time together. This dining table is a complete package of design and functionality, and helps
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optimize on space. This piece of modernity is sure to add a futuristic look to the décor of your dining space. The Occa dining table is the perfect friend when one plans to spend a good evening with one’s entire family or have more than expected guests over at home. One can easily accommodate all and dine together comfortably. BoConcept always aims at offering contemporary and smart furniture made with their signature style for their esteemed customers. The Occa dining table is priced at Rs. 129,750. Contact web: www.boconcept.in
The Ebony Gautier stores are part of a unique home adornment concept which offers contemporary styled furniture along with a range of complementary home accessories to the Indian home maker. The premium furniture retailer brand has recently introduced a stylish, chic and sensual range of chest of drawers and a chic bed side table collection. These multi utility products are available in various sizes, colours and designs, and are sure to provide versatility to your home. Made of compressed pine wood which adds to the products durability and quality, it also comes with a five year replacement warranty. Clean lines and contrasting tones of dark and light are used to show
off the volume and enhance the contemporary look of any space. With its beige, grey oak and sierra oak finishes these products provide form and function to their surroundings. You can also use essentials like a good lamp, aroma candles, beautiful vases or a stationery holder with a nice writing pad to enhance the complete look of the collection. Contact web: www.ebonygautier.com
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THE INSIDE TRACK September 2012
Electrolux Launches An All New Compact Steam Oven
It Products The Innovative Range Of Oster Juicers Now In India Getting juice without the hassles of having to peel or de-seed the fruits and vegetables is now possible with the newly introduced Oster juicers from Jarden Consumer Solutions. The Oster juicer features an extra wide chute that fits whole fruits and vegetables such as apples and pears, making juicing quicker and easier. The juicer has a state-of-the-art all grey metallic finish with looks that compliments the modern home perfectly. The 600 watts of unmatched power and performance extracts the last bit of the juice from the hardest
of fruits and vegetables with an extra large capacity jar which holds up to 1 litre of juice at a time. The Oster juicer has advanced features and comes with accessories such as a stainless steel filter, safety locking arms and a cleaning brush for quick and safe operations. What’s more, it’s dishwasher-safe too and is attractively priced at Rs. 5,495. Oster Juicers come with a two year warranty and are available at all leading home appliances and electronics stores in major cities and towns across the country. Contact tel: 022 40993104 web: www.jardencs.com
Prayag Polymers Introduces A New Range Of Stainless Steel Sinks
Prayag has added a new range of stainless steel sinks called the Clasic Range, where style and functionality, innovation and reliability come together smoothly. The new range gives a chic look to your kitchen and also provides a long-lasting effect. The Classic Range sinks comprise of 3 variables, ie, single bowl with mini bowl & drain board; double bowl with mini bowl; and single bowl with double drain board. Prayag sinks boast of uncompromising quality, an impeccable finish in gloss and
matt and guarantee unbeatable durability and performance. Made from the finest grade of stainless steel, the sinks are tough, corrosion & scratch resistant and maintenance free. The Classic Range sinks come in various different sizes and are especially designed for Indian kitchens. These bowls have been crafted with tight radii that provide optimum space and volume utilisation. The price range for these stainless steel sinks starts from Rs. 6800. Contact web: www.prayagindia.net
Steam cooking is becoming a popular trend in the kitchen with the promise of convenience, great results, health advantages and the flexibility it offers modern homes. Top chefs using Electrolux professional cooking appliances have long combined hot air and steam to create innovative food. The Electrolux Compact Steam Oven combines steam, heat and grill functions to bring out the best in food. It includes preprogrammed settings for cooking common dishes. The appliance has 13 cooking functions for normal cooking, wet steam and hot air, plus steam for preparing a variety of different foods. Since the Electrolux compact steam oven enables interval cooking, you can combine steam and hot air in two different settings for a tender inside and an appetising finish.
The steam function also allows you to prepare an entire menu from appetisers to dessert, with different dishes being cooked side by side at the same time. The process allows you to cook dishes with different cooking times together, because as soon as the food is saturated with steam it is cooked and it stays ‘on hold’ while the rest of the food is being cooked. The steam oven is also a safe, easy-to-clean device and is priced at Rs. 110,000. Contact www.electrolux.in
Miele Launches New Laundry Care Machines Gütersloh-based domestic appliance manufacturer, Miele has launched a new generation of washer & dryers with a 7 kg load capacity to ply new market segments. New specialpurpose programmes include Automatic Plus, Dark items/ Denim & ‘Express 20’. As far as electricity consumption on washing machines goes, modern Miele machines typically achieve consumption levels 20% lower than required for an A label rating for a full load. AutoClean, on the other hand, is a perfect example of a feature aimed at increasing user convenience. This system flushes the detergent dispenser with a series of jets of water in each wash cycle. This removes any detergent residue effectively besides Miele’s new tumble dryer makes for a comprehensive approach to gentle fabric care. Miele’s PerfectDry takes the hardness of water into account when determining residual moisture and drying stages, guaranteeing spot-on drying results. Miele product engineers even claim that PerfectDry results in time savings of up to 12%. The ‘Gentle smoothing’ programme is a new addition to the options already available: A special programme sequence dries
damp items without creasing and smoothes items already dry. The need for ironing is reduced by up to 30%. Contact web: www.miele.in
THE INSIDE TRACK September 2012
Home Decor Accessories By Frazer And Haws
It Products The Geometric Office Range From Arttd’inox The ‘Geometric Office Range’ from Arttd’inox helps you get closer to nature with its new Go Green Grow planters and Bud vases which offer a sense of peace at the workplace. The innovative designs in stainless steel are inspired from basic geometrical shapes and have a self watering and water drainage system. These products are visually appealing and have been created to enhance modern day work stations. The ‘hide and seek’ photo frame brings you closer to special memories experienced with loved ones. It has a front and back frame, one behind the other which together creates a private enclosure for the photographs; the frame is also fitted with a clock which serves to be highly useful. This
novel product in the Geometric office range is specially designed for workstations and can accommodate pictures of various sizes; the frames also offer a convenient place to stick messages and reminders on it. The Geometric planter and the Geometric bud vase are priced at Rs.900 and Rs.740 respectively whereas the Geometric hide and seek photo frame is priced at
Chevillotte Billiard Tables Now In India
For the past 152 years, Chevillotte has been turning the manufacture of billiard tables into an art form. The know-how of five generations, combined with the talent of its designers and cabinetmakers, has made Chevillotte the world leader in prestige billiard tables. The company clearly distinguishes itself in the competition circuit as its models are regularly chosen for major international competitions. Driven by the pursuit of aesthetics and design, Chevillotte nurtures values centred on innovation and boldness, while carefully maintaining the excellence of its craft. All manufacturing is done
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exclusively in France, in keeping with tradition and using the noblest of materials on the basis of a rigorous selection process. Chevillotte has launched Verytables, the first-ever dining table that turns into a billiard table, by means of a patented system which truly represents a remarkable technical achievement. Chevillotte also specialises in antique billiard tables. This expertise led the company to be selected by the Château de Versailles to recreate the billiard table used by King Louis XVI. Chevillotte has set up an Entertainment Room concept. It can now offer complete, fully laid-out game rooms, designed according to the customer’s specific requirements. This includes carpeting, seating, lighting, wooden panels, bar, billiard tables, casino multigame tables, juke-boxes, pinball machines and football tables. Contact web: www.chevillotte.com
Frazer & Haws is the highly reputed workshop of Hennell. Frazer & Haws and Hennell of Bond Street have been believed to design the most exquisite silver collectibles and precious jewellery for over two hundred and fifty years. Their clientele dates back from Queen Victoria to more modern times, Cherie Blair. Their silver collectibles are also sought out for their craftsmanship, design and finish and are Sterling Silver (92.5%) and always Hallmarked. Frazer & Haws, India, houses over 200 Indian craftspeople all belonging to sixth and seven generations of silversmiths and goldsmiths. The Indian craftsmen are constantly interacting with Hennell’s designers in London to bring out the best exclusive silver collectibles for the Indian market. The result is an eclectic mix of classic English design,
wildly contemporary design and more designs inspired by Indian tradition. The collection of sterling silver includes photo frames, card holders, candle stands and aroma diffusers. The price range starts from Rs 5,000. Contact tel: 011 24647818
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THE INSIDE TRACK September 2012
Co. Profile
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apport Productions Pvt. Ltd. and Munjal Themes and Occasions Pvt. Ltd. are two companies from the media and event industry that have come together to create the firm Quick 2 Use Air Dome Pvt. Ltd. The two firms have been in the industry for more than 20
A Quick To Use Air Dome The Air Dome provides you with an
aesthetic enclosed space for just about any activity. BY ULKA MANJREKAR
Air Dome offers a perfect venue for activities that provides you with an aesthetic enclosed space for any outdoor event
years and organise all kinds of events, right from conceptualisation to execution. Their product, the Air Dome is becoming increasingly popular these days. This unique invention is a structure which is inflatable and offers a perfect venue for activities that take place in the open. It is usually dome-shaped, since this shape creates the greatest volume for the least amount of material, and works on the principle of air pressure.
Sourced from Europe, the Air Dome can be installed quickly and dismantled just as easily. It is column free and can be conditioned as per your requirement. It has all weather resistance and hence it can be used in a variety of climates and regions. The flexibility in its installation and use is one of the foremost reasons of its growing popularity. With its large size, it is useful for accommodating multiple activities under one roof. The Air Dome provides you with an aesthetic enclosed space for
Air Dome covers an area of approximately 20,000 sq. ft.; whose installation takes three days whereas dismantling is done in two
just about any outdoor event. The internal walls of the Air Dome are user friendly and can be used to create the desired ambience or projected upon with the help of special lights and projectors enhancing the theme of the event. The Air Dome can also cater to a venue that needs to be erected for a longer duration, right from a day’s event to a month long installation. It is also commissioned for special purposes like a sports arena or auditorium. The Air Dome covers an area of approximately 20,000 sq. ft., and facilitates a revolving door for guest entry along with a service and an exit door. It is fire resistant and includes
general lighting along with a power unit. The installation of this dome takes a total of three days, but it can be dismantled in just two. The Air Dome is also effective in reducing the additional cost towards an event, such as ground rentals which is one of major cost factors apart from the main event cost. Thus it can be regarded as a much better alternative than traditional bamboo and cloth or aluminium hangers or shelters which are normally used for such events. With its immense flexibility, the Air Dome is an innovate concept that perfectly fits the need of the times. Contact: email: fenilkhakhar@gmail.com
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THE INSIDE TRACK September 2012
Event Review
W
ith the increase in consumption of natural resources, the stakeholders of the construction industry have a vital role to play in preserving the environment. In this regard green buildings c a n p l a y a c a t a l y t i c ro l e i n addressing environmental issues and concerns. Spearheading the green building movement in India is the Indian Green Building Council (IGBC) of the Confederation of Indian Industry (CII). The vision of the council is to enable ‘sustainable built environment for all and facilitate India to be one of the global leaders in sustainable built environment by 2025’. IGBC as part of its out-reach programme organises the Green Building Congress - Asia’s largest Green Building conference and exhibition on green buildings. A green building, as per the laid norms, is defined as one which uses less water, improves energy efficiency, conserves natural resources, generates less waste and provides healthier spaces for occupants, as compared to a conventional building.
The Green Congress The Green Building Congress furthers the
cause of eco friendly buildings - this year it will be held in Hyderabad. BY VIKAS BHADRA
Dr. Farooq Abdullah at the Green Building Congress 2011
Dr Ajay Mathur Director General, Bureau of Energy Efficiency speaks at Green Building Congress 2011
Our thriving metros need to sustain their resources for longevity of infrastructure and its occupants, thereby the concept of green building is a metamorphosis in the offing - it not only adds value to the ecosystem on which it is built, but also establishes the symbiosis between humans and nature. The green building movement in India was triggered off when CII-Sohrabji Godrej Green Business Centre building in Hyderabad was awarded the first prestigious LEED Platinum rated green building
Dr Kath Williams at the master speaker session held last year
rating in India, since then the green building movement in India has gained tremendous impetus over the years. The flagship event on green buildings in India is held in different cities every year with an aim to educate, inform, network and unite all the stakeholders to spearhead the green building movement in India. The 10th edition of Green Building Congress 2012 is to be held in Hyderabad, India. Contact: web: www.greenbuildingcongress.com
Mr Tejendra Khanna, Hon’ble Lt. Governor of Delhi addressing at the special session of Green Building Congress 2011
THE INSIDE TRACK September 2012
Spot Light
H
&R Johnson (India), one of India’s biggest tile, bath & kitchen company has rebranded its bath-fittings & sanitaryware business as Johnson Bathrooms. This rebranding is part of the company’s effort to ramp-up the Johnson Bathrooms business
by investing in capacities as well as market reach. The rebranding to Johnson Bathroom reflects a definitive shift of H&R Johnson (India) from product marketing to solutions marketing with an emphasis on product innovation & after-sales service, a key deliverable towards achieving customer delight. The new brand identity Johnson Bathrooms rides on the strong market equity and service commitment of the Johnson brand. The identity mark is designed using Black & Red visuals to signify vibrancy while being coherent to the flagship brand’s identity. The company will support this rebranding exercise with a 360 degree marketing campaign.
Johnson Bathrooms H&R Johnson (India) rebrands their bath
fittings and sanitaryware business with a focus to enhance service capabilities. BY ULKA M.
up the Johnson Bathrooms business through investments in capacity building, enhancing market reach, focus on introducing new innovative products and provide greater impetus to solutions marketing over mere product marketing. As part of this process, we have set-up a panIndia solutions marketing service team. The “solutions marketing” emphasis will form a key thrust area to further boost revenue growth for the Johnson Bathrooms division. Are you planning to introduce new products to support the rebranding? We are enhancing our current
The rebranding to Johnson Bathroom reflects product innovation & after-sales service, a key deliverable towards achieving customer delight
Mr. R. Kurup, Chief Marketing Officer of H&R Johnson (India) in an exclusive interview with ‘The Inside Track’, gave us his insights on the refreshed brand identity of its bathroom products business vertical to Johnson Bathrooms: How will the rebranding help H & R Johnson to gain leverage over the market? The rebranding of the bath product business to Johnson Bathrooms is an effort to create a strategic refresh of the business vertical as we seek to scale-
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product mix to offer customers a multi-layered and wide variety of bathroom products across every price-point. We plan to roll out super-premium wellness offerings sourced from high-end international manufacturers by August-end. How are you planning to expand the existing market post rebranding? Yes. We seek to better penetrate the Indian market for the Johnson Bathrooms division. We have also put in place a pan-India service infrastructure team to service
Mr. R. Kurup, Chief Marketing Officer of H&R Johnson (India)
the customers’ post purchase requirements. The pan-India service team and infrastructure will aim to create a better customer experience with tangible results delivered though servicing modules. We have invested nearly Rs 40 crores in ramping up manufacturing capacities. Johnson Bathroom’s overall capacity to manufacture bathroom products and accessories has crossed 1.5 million pieces per annum with the setting up of its second unit in Jammu. Our company has also doubled the manufacturing capacity at our Baddi unit in Himachal Pradesh. Contact: web: www.hrjohnsonindia.com
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THE INSIDE TRACK September 2012
Spot Light
G
one are the days when one could not think of how to use waste water for irrigation and agriculture. Xylem, a leading global water technology provider, enables customers to transport, treat, test and efficiently use water in public utility, residential and commercial buildings, industrial and agricultural settings. The company brings broad applications expertise, with a strong focus on finding local solutions to the world’s most challenging water and waste water problems. Xylem, along with Talwara Bhakra Beas Management Board (BBMB) has recently provided its technology to a waste water sewage treatment plant for a township in Punjab. BBMB, which is undertaking work on the Bhakra dams in Punjab, have its own township in Talwara that generates around eight million liters per day (MLD) of water waste. The stake-holders were keen to reuse the waste water for irrigation and
Recycling Waste Water Xylem, a leading global water technology provider commissions a state-of-the-art waste water sewage treatment plant for a township in Punjab. BY ULKA MANJREKAR
Xylem, one of the leading global water technology providers, enables customers to efficiently use water in residential and commercial buildings, industrial and agricultural settings
agriculture, but since the water was contaminated it was necessary to treat the water and then use it for the said purpose. BBMB roped in Xylem, and by using its (Sequential Batch Reactor) SBR technology with Intermittent Cyclic Extended Aeration System (ICEAS), the process for treating the sewage generated from the township began. The SBR technology used in this project achieves a better quality of treated water. As compared to conventional technologies, where a minimum of four tanks and other additional equipment are required, with this advanced technology and just one tank, it makes the entire project very compact, due to which the construction process gets minimized, and additionally, its technology also helps reduce power
Xylem brings broad applications expertise on finding local solutions to the world’s most challenging water and waste water problems
consumption considerably. The project had a comparable saving of around 30 percent of power because it used highly energy efficient diffusers supplied by Xylem. This process removes all nutrients from wastewater, as pollutants like ammonia nitrogen, nitrate nitrogen and phosphorous play a major role in waste water. Mr. Rahul Sonawane, General Manager (Treatment), Xylem Water Solutions India said, “The project started in 2010 and the authorities were in conversation with us upon which technology should be adopted for this particular sewage treatment plant. SBR turned out to be the apt technology to be implemented which has its own advantage in terms of less capital investment, higher quality of water and less operating cost.” Contact: web: www.xyleminc.com.
Mr. Rahul Sonawane, General Manager - Treatment, Xylem Water Solutions India
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THE INSIDE TRACK September 2012
Spot Light
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warovski recently announced its global sponsorship of the first retrospective of a generation of works by Louis Kahn, one of the greatest and most influential architects of the 20th century. The exhibition conceived by Vitra Design Museum, entitled Louis Kahn - The Power of Architecture, saw its world premiere in Rotterdam at The Netherlands Architecture Institute (NAI) on the 8th of September 2012. It consisted of drawings, sketches, photographs, watercolours, film material and
A Gem Of An Architect Louis Kahn Swarovski casts a spotlight on Louis Kahn, accomplished builder of the twentieth century and a consummate master of light. BY ULKA MANJREKAR
Louis Kahn - The Power of Architecture is the connection between Swarovski philosophies and Kahn’s work, which shapes light and uses crystalline forms in architecture to deliver spaces that enhance people’s lives
scale models created by this talented architect. The exhibition showed the public at large how important architecture can be for society; an element of timeless beauty offered by one-ofa-kind architecture. Kahn created buildings that were suited to stand up to the test of time and exhibited universal symbolic power. The retrospective Louis Kahn: The Power of Architecture presented around 40 selected buildings and projects in the form of newly constructed and
historic models, plans and original drawings, photographs and films. Louis Kahn (1901-1974) is regarded as one of the finest architects of the twentieth century. His great sense of space and material, and matchless choreography of light, conspire to uplift and inspire. Swarovski’s sponsorship of this major retrospective aims to throw the spotlight on Kahn as the equal of better known peers such as Frank Lloyd Wright, Mies van der Rohe and Le Corbusier.
The exhibition depicts how important architecture can be for society; an element of timeless beauty offered by one-of-a-kind architecture
O n t h i s o c c a s i o n , Na d j a Swarovski, Member of the Executive Board, Swarovski Crystal Business, commented: “At the heart of our commitment as Global Sponsor of Louis Kahn - The Power of Architecture is the connection between our philosophies and Kahn’s work, which shapes light and uses crystalline forms in architecture to deliver spaces that enhance people’s lives. It is exciting to see how Kahn, one of the most important master architects of the 20th century, has
inspired many of the architects and designers Swarovski collaborates with today. Our projects with British minimalist John Pawson and Dame Zaha Hadid reflect our commitment, and Kahn’s belief, in delivering light through contemporary architecture, art and design projects.” This year sees a deepening of Swarovski’s involvement in arts and culture, with the launch of a dedicated cultural sponsorship programme which includes John Pawson’s luminous site-specific artwork Perspectives at St Paul’s Cathedral; illuminating the Château de Versailles with hightech chandeliers; collaborating with Christian Lacroix at the Paris Opera; and a Founding Partnership with the Palais de Tokyo in Paris which culminates in the unveiling of an original artwork by a major artist next month. Swarovski’s rich history and culture of creativity has resulted in a diverse product portfolio that is loved by designers and millions of customers around the world. Swarovski is a global leader in crystal manufacturing and delivers innovation in crystal elements, gemstones, jewellery, fashion, beauty, home accessories and more. Contact: web: www.swarovski.com
THE INSIDE TRACK September 2012
Spot Light
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OW, Germany’s premier supplier trade show for the furniture industry and interior design is all set to begin in February 2013. ZOW is a leading forum and source of inspiration for successful business operations. The ZOW exhibitors and their guests are able to create a precious information
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ZOW - Your Key To The Market ZOW, the leading furniture and interior
trade show is entering into Europe’s leading furniture market. BY ULKA MANJREKAR of the German furniture industry. ZOW functions as a concentrated networking and order exchange. It is now changing away from pure product presentation towards more communication and networking but it will continue to retain its significance as a supplier platform for the furniture and interior design industry in the East Westphalia Lippe region. ZOW has always seen itself as a driving force of future-oriented
topics in the furniture industry. In 2012, ZOW attracted more than 17500 visitors, 671 exhibitors from 33 countries to Bad Salzuflen. The majority of visitors, some 65%, were German, but many foreign companies also attended ZOW. For their upcoming show, the organiser Clarion Events Deutschland anticipates approximately 13,500 trade professionals and approximately 490 regional, national and international exhibitors from
all across the furniture supply industry. In 2013 as well, ZOW will opens it gates to numerous exhibitors including increasing number of nationalities; thus anyone who is seeking access to the lucrative
German domestic furniture market must plan on attending the ZOW supplier trade show to acquire a keen understanding of the furniture industry and of interior design. Contact: web: www.zow.de
At ZOW, the decision-makers from the furniture industry exchange notes on demands and new products and also discuss design and technology solutions that are trend-setting.
advantage at topic presentations and high-quality special events. At ZOW, the decision-makers from the furniture manufacturing and furniture supply industry exchange notes on demands and new products and also discuss design and technology solutions that are trend-setting. Italy, Poland, Spain, Netherlands, Austria and Romania are among the top five exhibiting countries at ZOW. ZOW will be held in East Westphalia which is the beating heart of the German furniture industry and its suppliers. Its unique density of companies, universities and
associations operating in the field of furniture construction, is unmatched in Europe. It is one of the most significant supplier locations for the international furniture industry with 40% of all supplier parts manufactured in Germany produced here. ZOW is firmly anchored in this furniture cluster with an advantage of its immediate proximity to the core market where the international leading manufacturers in the furniture and kitchen industry are headquartered. Not only the place, but also the time is a perfect fit! February is the primary order season
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THE INSIDE TRACK September 2012
Spot Light
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he concept of dishwashers is still very new to Indian homes. However it’s only a matter of time before dishwashers find their way into Indian kitchens. Dishwashers are extremely useful regardless of the myths associated with these appliances that act as a deterrents. They serve us with an array of advantages. Dishwashers prove to be economically efficient
Upgrade Your Lifestyle-Switch To Dishwashers Bosch launches a cutting-edge dishwasher
with Zeolite technology in India. BY ULKA MANJREKAR targeted water distribution and improved pump performance with the Active Water technology that adds up to less water, less energy and more performance. The dishwasher also comes with a new unique rinse system that uses every drop of water to full effect and reduces energy consumption by approximately 20 per cent. The state-of-the-art dishwasher features a special container of zeolite, a mineral with the ability to store moisture and energy. It dries the dishes after the cleaning cycle by absorbing the moisture from the air in the dishwasher’s interior. During Mr. Dirk Dedekind, Head of Marketing, Bosch Home Appliances (India)
The dishwasher features a special container of zeolite, a mineral with the ability to store moisture and energy
by using only around 1 kW of energy per wash (depending on the chosen program). A minimum of 35-40 liters of water is wasted when vessels are washed manually whereas dishwashers utilise water to the optimum level by using only 10-15 liters for one wash cycle (depending on the machine). Dishwashers wash utensils more efficiently and effectively with the help of sensors, which study the turbidity of water and are able to select a wash cycle and water temperature suited to the extent of soiling of the dishes. Stains, grease and oil content, which we usually encounter in Indian cooking can be washed off effectively.
The hot water used to clean utensils in the dishwasher kills 99.99% of the germs making it cleaner and odourless. Considering the space constraint in India, dishwashers are available in two sizes - 12-place setting and 9-place setting which are 60cm wide and 45 cm wide respectively. It can accommodate plates, tea cups and saucers, pots, pans, kadhais, cookers, spoons, knives and forks. Along with steel, delicate utensils made of glass, ceramic and plastic can also be washed in a dishwasher. A dishwasher is a long term investment which runs for about 10-12 years. With the passage of time, product invention and
innovation driven by the most modern technologies world over, has made life more convenient and simpler. The ‘Dishwasher’ category which has been prominent in western countries, has today emerged as one of the most upgraded forms of appliances being used in modern kitchens in India to ease domestic chores. Having identified these advantages, Bosch Home Appliances, Europe’s largest home appliances brand has announced the launch of its ‘Zeolite Dishwasher’ in India. The Zeolite dishwasher incorporates cutting edge technology with features including faster heatingup, optimised filter technology,
the cleaning cycle, the zeolite is heated up to recharge and the moisture is released so that it is again ready for the drying cycle. Commenting on the launch, Mr. Dirk Dedekind, Head of Marketing, Bosch Home Appliances (India) said, “All Bosch products combine innovation, efficiency, aesthetic design and ease of use for a hassle free lifestyle. We aspire to create products of the highest quality and perfection and deliver only the best. The zeolite dishwasher is an innovative product that is expected to raise the bar in innovation and efficiency in the home appliance space.” Contact: web: www.bosch-home.com/in
THE INSIDE TRACK September 2012
Spot Light
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he Greenhouse Talk is an event promoted by the Embassy of the Kingdom of the Netherlands in Rome. This talk will take place in the Serra dei Giardini in Venice, Italy during the preview of the 13th International Architecture Exhibition at la Biennale di Venezia, between
Pritzker Prize Laureate Wang Shu of Amateur Architecture (China), Rahul Mehrotra of RMA Architects (India) and Francine Houben of Mecanoo (the Netherlands). The meeting, which will be
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The Voice of Change The Greenhouse Talk will address the
changes in architectural paradigms in a world where change is permanent. BY VIKAS BHADRA
introduced by Pippo Ciorra and moderated by Ole Bourman, places into discussion the confrontation between design cultures in the great countries of Eastern Asia and Europe. Wang Shu
The talk intends to compare ideas and cultures which are profoundly diverse within a “common territory” defined by the role of architecture within the current global geopolitical and social scenes. Rahul Mehrotra
The dialogue between the western and eastern cities, between consolidated nations and developing countries, was born from a need to question the urban and architectural theories that have emerged in view of a new urban expression defined by recent geopolitical transformations. Interaction between the east and west of the world, which seems to be a necessary condition in order to identify a new model of urban development, taps into the needs and expectations of a mixed, heterogeneous, and global community. The dialogue of the Greenhouse Talk is thus oriented to address this phenomenon. Pippo Ciorra, architecture curator at the MAXXI-National Museum of the 21st Century Arts, located in Flaminio will lead the conversation. Ciorra has pointed out that the future role of architecture has to be first framed in the dialogue between western architects and designers coming from far and ‘raising’ countries and then articulated in a series of inevitable topics we will all be facing everywhere in the next years. The discussion between the actors and witnesses operating in Europe, India and China, is thus expected to push towards the identification of a new centre for architectural theory and to allow a wide base for global dialogue and cultural confrontation. Contact: web: www.labiennale.org Francine Houben
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THE INSIDE TRACK September 2012
Fair News
are organized during the event apart from which new and viable travel destinations are also highlighted. Exhibitors hail from multiple countries, including Germany, United States, Canada and Japan more than 5000 high net worth attendees are also present here. The total number of visitors at the show stands in excess of 35000 and the event takes up an area of 3000 square meters.
100% Design Date 19 - 22 September 2012 Venue London Contact web: www.100percentdesign.co.uk 100% Design 2012 is the UK’s leading and most visited contemporary design event. The event witnesses UK’s largest gathering of architects and interior designers. Four new areas have been added this year which include interiors, office, kitchen and bathrooms, eco design and build. Dedicated group stands from countries ranging from France, Korea, Chile, Czech Republic, Hungary and Austria are being showcased, establishing the diversity of 100% Design. Additional exhibiting countries include Italy, Germany, Portugal, Spain, Sweden, Denmark, and Holland. The event is also a key destination for commercial and international contacts. The event will be held at Earls Court in London.
Beijing Overseas Property & Investment Show Date 20 - 23 September 2012 Venue China World Trade Center(CWTC) Beijing, China Contact www.beijingexhibition.com Beijing Overseas Property & Investment Show is one of the chief property and real estate sector trade events in China. The show facilitates smooth exchange of news, views and opinions of noted trade professionals regarding the latest developments and updates from this sector. More than 120 professional exhibitors participate in the event, which is held over a period of four days. Informative educational programs and property investment consultancy sessions
Cersaie Bologna Date 25 - 29 September 2012 Venue Bologna Italy Contact web: www.cersaie.it Cersaie, one of the most important exhibitions of ceramic tiles and bathroom furnishings, is slotted to begin in Bologna, Italy. Considered as the most prestigious venue to show off products with aesthetic and technological innovations, Cersaie is also the right place to meet architects and designers and deal with the world of retailers. The exhibition is frequented by entrepreneurs from the ceramic sector, technicians, sales managers, designers, architects and in general everyone interested in ceramic products and technologies.
Marmomacc Date 26 - 29 September 2012 Venue Verona, Italy Contact web: www.marmomacc.it At its 47th edition, Marmomacc, the international trade fair for stone, design and technologies, once again ranks as the leading event in promoting qualified trends in stone construction and design dedicated to the marble sector. From machinery to instrumental products, from marble blocks to more complex processing, the event will witness the presence of professionals in the construction and contract sectors as well as designers and decision makers seeking success in an increasingly specialised and competitive market.
THE INSIDE TRACK September 2012
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Fairs & Exhibitions Date 20 - 22 September 2012, China Sourcing Fair Venue Bombay Exhibition Centre Contact web: www.chinasourcingfair.com As the largest exhibition featuring China-made products in India, the China Sourcing Fair offers exhibitors a perfect platform to meet face-to-face with quality buyers from India and neighboring countries. Back to serve buyers in India and neighboring markets, the China Sourcing Fairs: Electronics & Components; Hardware & Building Materials and Bathroom Products returns to the Bombay Exhibition Centre this September. The fair marks its fifth edition in India’s business capital, reflecting the strong demand for China-made products in the region. China Sourcing Fair’s professional and quality B2B platform includes a big group of OEMs with bulk export capabilities, reasonable price points and flexible delivery terms. As one of the worlds’ biggest hardware and building material production hubs, China has a large number of professional suppliers in the industry. Visit to see a big assembly of these manufacturers exhibiting their products at the China Sourcing Fair! Date 21 - 23 September 2012, Times Property Expo Venue Mumbai Taj President Hotel, Mumbai, India Contact web: www.timespropertyexpo.com Providing excellent opportunities for real estate companies and top developers to exhibit high-end and exceptional properties, Times Property Expo 2012 is a pivotal trade event for building important
business contacts and securing several real estate deals for the future. The Times Property Expo 2012 Mumbai is the most significant property tradeshow in India for conducting some serious-minded business. With major amount of publicity being involved in these exhibitions, the participating exhibitors get the attention they deserve through the display of exclusive properties to a privileged group of audience comprising mainly of buyers and investors. Date 27 - 30 September 2012, Delhi Build Venue Pragati Maidan, New Delhi Contact web: www.india-build.com DelhiBuild, in its second year, continues to maintain its flagship status as a showcase for the entire spectrum of latest products and services that the construction, building and interiors industry have to offer, ranging from core components to new technologies and exclusive décor and fittings. The event is an ideal business platform for market specialists, builders & developers, construction companies, architects, and interior designers, providing them an excellent opportunity for exploring the latest industry developments and networking with buyers, suppliers, and distributors. While this show facilitates brand building of the participating companies, it will also help in identifying new import & export destinations. The show is a unique opportunity for domestic and international buyers and suppliers to meet at one place, which opens new vistas to facilitate international trade and technology transfer.
Second Home International Date 28 - 30 September 2012 Venue Jaarbeurs Utrecht, The Netherlands Contact web: www.secondhome.nl Second Home International is considered as a guideline provider expo, which focuses on the international supply of second homes. Attendees will get to know about the latest innovations, techniques and new models for buildings and real estates. In this show, the visitors will be provided by important key solutions regarding how to invest in real estate and get fruitful results. Second Home International will also offer a world-class interaction with real estate companies and industry leaders for generating more and more business revenue, the participating exhibitors will showcase their best buildings, residential projects and architectures.
Cityscape Dubai Date 02 - 4 October 2012 Venue Dubai International Convention and Exhibition Centre, Dubai, UAE Contact web: www.cityscapeglobal.com Cityscape Global is Dubai’s largest and most influential international real estate event. For more than a decade, Cityscape Global has been the annual meeting point for developers, architects, designers and other real estate professionals to drive growth in real estate investment and development across emerging markets globally. A record number of international pavilions from the world’s emerging real estate markets will be out in force at Cityscape Global this year, as they showcase some of the most promising real estate investment opportunities available to Gulf investors. Research driven conferences will be held at the event to tackle the hottest issues by the industry’s finest, most-sought after speakers in focused singlestream sessions. With over 20,000 participants, Cityscape is the annual opportunity to build and maintain your presence across Middle East real estate markets.
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THE INSIDE TRACK September 2012
Interview
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omany Ceramics Ltd. is one of the leading players in the tiles and sanitary ware industry. The winner of The Power Brands Award 2010-11, Somany has been focused on setting benchmarks and creating new trends in home interior design. The company has been on an aggressive capacity expansion drive and plans to hit the market with a variety of new products.
Somany Tiles Keeps Innovating Coupled with its aggressive capacity expansion drive, Somany Tiles is now all set to wow the market with its next generation products. BY ULKA MANJREKAR company, an undisputed leader in the segment. Somany attains a very strong brand image across all continents abroad where we have our showrooms. The customer response to our offerings is also pretty good. For the same reason our exports grew by 55% last year. Can you share details of Somany Tiles’ new offering to combat the monsoon?
Mr. Sanjeev Ranjan, Dy GM, Marketing, Somany Ceramics Ltd.
Mr. Sanjeev Ranjan, Deputy GM, Marketing, Somany Ceramics Ltd. shares with The Inside Track his views on the company’s novel offerings and its move towards an exciting phase of expansion and growth. What are Somany Tiles’ plans in relation to introduction of new varieties this next quarter? Somany will be offering its customers a wider range and tiles in a larger format (larger than their latest 80x80 GVT launch). This will not only help its patrons to give their space a larger than life look but will also have a great impact on the marble market in India. With the large format tiles gaining popularity and advancing technology, these tiles will replace the marble market leading to a transformation in the Indian ceramic industry. How does Somany Tiles market its products abroad? Along with being considered the epitome of quality and durability, not only in India, but also in international markets, Brand Somany vows to keep going from strength to strength in exports with the best, most varied range of wall tiles, floor tiles, sanitary ware and bath fittings. Boasting of its availability in Europe to the Middle East and from Asia to Africa, Somany is a truly global
As the monsoon brings along inevitable harm to the exteriors and interiors of houses and apartments leaving the walls drab and shabby to the dismay of home owners, Somany now has different offerings to prevent damage to houses during this season. Natural finish tiles, active tiles and anti bacterial tiles form their product range. Which has been the most popular? Natural finishes is the trend to look out for this season in tiles. This new range that has been created using innovative digital printing provides enthralling natural material finishes. The technology replicates natural finishes with a photo like finish capturing detailing on every molecule of the tile surface. As elegant as natural materials, tiled floors are easier to lay, look more fashionable
and are quite sustainable. Active tile manufactured using the Active technology is another offering by Somany this season. These tiles are self cleaning as they are able to degrade nitrogen oxides, thus allowing an improvement in the quality of air that we breathe in a relatively short time. Active tiles are also capable of reacting with common air pollutant molecules and hence provide antibacterial properties to the material.
Another great product option for this season is the germ-free tile. Manufactured using an anti bacterial technology which kills germs, these tiles promote a hygienic environment. By laying the anti bacterial tiles, one does not need to rely completely upon anti germ cleaners. Can you throw some light on the anti-bacterial technology used to manufacture germ free tiles? T h e a n t i b a c t e r i a l t i l e s a re manufactured using a technology which allows the ceramic material to be treated as an active principle that harbours anti-bacterial properties. These tiles are able to reduce pollution by cutting out the nitrogen oxides along with some other highly polluting agents present in the atmosphere. They also reduce the odour content in the air. These tiles are perfect for both interior applications like in homes, hotels, hospitals, departmental stores, residential & commercial complexes and the outdoors like swimming pools, corridors, lobbies etc. Contact: web: www.somanyceramics.com
THE INSIDE TRACK September 2012
Co. Profile
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isher & Paykel, global leaders in innovative kitchen appliances, opened its first experience centre in Gurgaon recently. Fisher & Paykel is known for its timeless design and innovative products with human centric technology. The state-of-the-art showroom was unveiled by the New Zealand H i g h C o m m i s s i o n e r, H e r Excellency, Mrs. Jan Henderson on the 7th of September. She was accompanied by Andrew Paykel, Chief Operating Officer - Fisher & Pa y k e l In t e r n a t i o n a l a n d
Fisher & Paykel Now In Your Kitchen Fisher & Paykel’s first experience centre
launched in Gurgaon highlights the overall experience of gourmet cooking with modern-day kitchen appliances. BY ULKA MANJREKAR
Fisher & Paykel’s first experience centre in Gurgaon offers a truly hands-on experience with a range of completely live appliances
Craig Reid, Vice President - Sales and Marketing. The Fisher & Paykel centre offers a truly hands-on experience with a range of completely live appliances to enable the customers to try them out as they would at home. Spread over 3,000 square feet, the centre follows the footsteps of its international counterparts, with state-of-the-art appliances on display, to compliment the technology incorporated. Designed by the Fisher & Paykel industrial designers based
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offers a complete range of builtin kitchen appliances including ovens, hobs, dishwashers, coffee maker, refrigerators, washers and dryers. Fisher & Paykel launched its India operations early this year, setting the platform for a long-term relationship with the Indian market. Making their mark in the Indian market, Fisher & Paykel recently roped in popular chef & restaurateur, Ritu Dalmia as the face of its Social Kitchen concept. This innovative design and food experience highlights the changing dynamics of the home and kitchen, and combines it with innovative appliance design and great food to produce a memorable event. At the launch Andrew Paykel, Chief Operating Officer of Fisher
out of Auckland, the space ensures homogeneity across the board for a focussed & consistent brand image. Sanjeev Wadhwa, Country Manager says, “At the Fisher & Paykel experience centre, you can meet our team of appliance experts who can help guide you through making the all-important appliance decisions for your new kitchen or living room, in a relaxed and hassle-free environment.” Established in 1934, Fisher & Paykel is renowned for its i n n o v a t i v e t e c h n o l o g y, a n d & Paykel’s International Business, stated, “We are excited to be here in India. Fisher & Paykel, as a brand, believes in the philosophy of human-centred innovative design. This philosophy, combined with India’s willingness to embrace new ideas and improve life, indicates a strong future for our brand. We look forward to an enriching association with designers, architects, distributors and of course, customers in India.” Contact: web: www.fisherpaykel.in
Postal Registration No. MH/MR//EAST/129/2011-13 RNI NO. MAHENG/2007/19853. POSTED AT MUMBAI PATRIKA CHANNEL SORTING OFFICE, MUMBAI G.P.O. 400001. DATE OF PUBLICATION: 15th OF EVERY MONTH, dATE OF POSTING: 15th & 16th OF EVERY MONTH
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THE INSIDE TRACK September 2012
Spot Light
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he green enthusiasts have more than often spoken about recycling of resources and the effect it has on our ecosystem, similarly resellers like olx or quickr the sab kuch bikta hai guys who encourage you to buy and sell old stuff indulge in activity which is akin to recycling but when it comes to recycling scrap you might have to think twice, childhood memories
The Ambassador Lamp From diminishing the darkness on the highway and embellishing itself as a lamp the journey of the Ambassador lamp has been exciting. BY VIKAS BHADRA of making novel items out of scrap with your grandpa may ring a bell but in the later part of your life the best place for it tends to be the junkyard itself. But then there are exceptions and Arjun Rathi is one such exception. An architect and product designer by profession Rathi is a genius when it comes to making novelties out of scrap, few months ago when we were interviewing him he was in the process of designing an Ambassador lamp; after undergoing a lot of modifications his Ambassador lamp is finally ready, Inside Track
The desk lamp has been designed using an old Ambassador Car headlight and recycled metal
gives you an exclusive peek at his latest creation. The desk lamp has been designed using an old Ambassador Car headlight and recycled metal. The base is made of a thick metal plate to counter balance the weight of the metal and glass headlight. The lamp is flexible at all three joints with a rotating base, allowing complete mobility and flexibility in usage. The lamp was manufactured by Rathi in his workshop in Mumbai;
this is the first in a series of lamps using recycled ambassador car parts. The lamp is available on a made to order basis and can be customized to size and color as per the requirement. So if you want to add that touch of nostalgia to the office in your workshop or your office in the godown you might want to check it out. Contact: web: www.arjunrathi.com