The Inside Track September 2016

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Volume 10. Issue 9 . September 2016 Rs. 25/-

THE

INSIDE TRACK CONNECTING THE DESIGN COMMUNITY Now view our web edition at www.theinsidetrack.in

Bath Spl.

B

ath-ware that can evoke a n e m o t i o n a l re s p o n s e has a decided competitive edge over other banal products. Such finesse is usually attained by marrying art with engineering. Right from the tap to the shower to the tubs, everything in modern bathrooms can be, and is, customised to create a very personal feel of luxury and comfort. Indian markets now offer customers taps with temperature-control mechanism, and showers that promise a water massage, and even towel radiators to keep towels warm. Leading brands like VitrA have in fact started including their independent fittings as parts inside broader visual themes for bathrooms. Company websites point towards hues, but also towards ‘moods’ that one would like to invoke inside a bathroom. To aid in the choice-making, live presentations at premium stores belonging to international companies have been mushrooming in India. VitrA, for example, has opened a store that sprawls across a few thousand square feet at Raghuvanshi Mills in Lower Parel, Mumbai. “VitrA has been investing in India in order to build its office and dealers network. We aim to be among the top three global brands of our sector in India, with VitrA branded products currently

Luxury Meets Innovation In The Bathroom

Customised, high-tech, and whimsical consumers want their bathrooms to be these, and more. And bath-ware brands are taking notes. BY LATIKA PAYAK

Across the globe. Tiaara is aimed at providing the luxury segment a synthesis of true craftsmanship - a combination of expert detailing,form and technology

Leading brands like VitrA have in fact started including their independent fittings as parts inside broader visual themes for bathrooms

being exported to more than 75 countries,” says Serhan Yagiz. VitrA is great at providing bathroom hues that fulfil a consumer’s selected mood setting, as well as a particular home’s overall look. Slots like ‘ultra-modern’, ‘chic’, and even ‘eco-friendly’ help along the choices to be made. The brand’s ‘Enjoy’ series showcases more whimsy, like with a shower set-up that promises a relaxing hydro-massage. All this trending is good news for consumers looking to bring on a spa-like feel inside their bathrooms. The line between functionality and luxury has been blurred by bathroom fixtures and accessories

that look great, create themes, and fulfil many a whim. Bathroom brands these days are working overtime to translate and simplify the demand for luxury in even the tiniest spaces of our homes. The focus has shifted, and how, from building plain functional rooms to creating thematic zones. Designers rely on a multitude of props and combinations to bring luxurious visuals to life, and the latest tool in the box is bespoke, tech-savvy, and, sometimes, glittery interiors. Consider ‘Artize’, an off-shoot of the world-renowned brand, Jaquar. The range has been making continued on page 2


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