Volume 12. Issue 04. April 2018 Rs. 25/-
THE
INSIDE TRACK CONNECTING THE DESIGN COMMUNITY Now view our web edition at www.theinsidetrack.in
Cover Story
I
nfluenced and shaped by a history that is several millennia old, India is an amalgamation of diverse cultures, traditions and customs. Architecture and design in India has always been a thing of marvel because of its magnanimity, and can be tracked as far back as civilization itself. This diversity in Indian design can also be attributed to different eras. From the preindependence era that saw immense influence of the British to the nationalist era that revived the symbols and motifs popularized by the handicrafts industry. With cut-throat competition prevailing today, brands in India are emerging as powerhouses of good, intelligent design. We see brands experimenting and breaking away from the monotony with quirky additions. With much mingling of details, patterns and styles; these brands have benchmarked themselves in today’s market. These brands are one of us, live in our community and are giving us reasons to trust them more with the impressive products they now offer.
Bespoke Creations Brands are distinguishing themselves by focussing on details to get noticed in a crowded marketplace. BY VANDANA KRISHNAN
The Juno collection from Vitra available in gold and chrome shades
Vitra Juno Series The Juno Collection from Vitra offers a lavish bathroom interior ambience, created with original Swarovski crystal joysticks and faucet rings enhanced with fine details. Its simple form and function is enhanced incredibly with PVD coatings that makes it corrosion and scratch resistant. Available in gold and chrome shades it adds texture, depth and a unique identity to your bathroom.
Recently launched ‘Hindware Rimless WC’ ensures efficiency in cleaning and maintenance
Hindustan Sanitaryware Industries Ltd. The Rimless Wc Collection Recently launched ‘Hindware Rimless WC’ ensures efficiency in cleaning and maintenance. Recommended by the IAMPH, it safeguards hygiene standards providing a 100% clean and bacteria free environment.
‘Tailwater’ from Artize, Jaquar Group’s Luxury bath brand, inspired by the nature and the elegant fluid lines of contemporary architecture, wins the prestigious RED DOT Design awards in 2018, designed by duo Claudia Danelon and Fedrico Meroni, founders of London based DanelonMeroni Design Studio, who have designed for a diverse range of global brands. It is a striking and iconic piece of a bathroom fitting - A new design classic. Imitating the image of a bird perched on the edge of a pool, the curve of the tap’s body echoes the movement and flow of water while its reflective surfaces appear as seamless as liquid metal. The ‘tail’ acts as a mixed lever with smooth flowing of water. It is no surprise that ‘Artize’ actually stands for design A true craftsmanship, where design, technology and talent combine to deliver a masterpiece. The RED DOT Award for product design has roots dating back as far as 1955 and determines the best products created each year. This innovative product, is the winner among the 6300 objects submitted from 59 countries worldwide. Contact Email: info@artize.in Ph: 0124-4746800 web: www.artize.com
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