The Inside Track June 2014

THE

Volume 8. Issue 06. June 2014 Rs. 25/-

INSIDE TRACK CONNECTING THE DESIGN COMMUNITY Now view our web edition at www.theinsidetrack.in

Cover Story

M

ost leading chemical companies offer construction chemicals and building materials and are willing to continually invest in innovation to expand design and performance possibilities. Construction chemicals account for 2-3% of the overall construction cost.

Widely used products include concrete admixtures; cement and asphalt additives; protective coatings and sealers; concrete surface treatments; waterproofing materials; wall cladding, including exterior insulated finish systems (EIFS); adhesives; sealants; grouts and mortars; flooring components; and sprayed poly-urethane foam.

These chemicals are specialty ingredients in the construction process and are designed to be more effective in safeguarding buildings and infrastructure from the elements, extend the lifetime of structures, make the production processes faster and easier, reduce energy consumption and also increase the sustainability of the building industry. Some examples include polycarboxylates, lignins, cementitious formulations, polyurethanes, epoxies, acrylic dispersions, silicones, silanes, SBR, and others.

The beauty of construction chemicals is that they allow for the development of customised

The Chemical Technology Era Of Construction

The construction industry in India relies heavily on chemical technology to provide many functional properties expected of construction materials. BY ULKA VARTAK performance mixes tailored to meet the specific needs of each project given considerations such as the geographic location, the time it takes to get the premixed concrete to the job site, the configuration of the job, and the end-use application.

We give you an insight into some of the types of chemicals that are widely used in the construction sector today.

Super Plasticers Dr. Fixit’s Pidicrete CF 21 is a solution of sulphonated naphthalene formaldehyde and additives in water.

It is a superplasticising admixture to produce ‘pumpable’ or ‘flowable’ continued on page 2

2

THE INSIDE TRACK June 2014

Dow Corning® 781 Acetoxy Silicone is a one part, fast curing h i g h m o d u l u s s e a l a n t . It i s suitable for glazing and weather sealing of sheet cladding, draught proofing and general internal sealing applications.

concrete with a low w/c ratio. When added to the concrete mix it gives a high slump without any bleeding or segregation in the fresh state and high ‘early’ and ‘ultimate’ strengths in the hardened state.

Sealants Choksey Chem’s Techseal 280 two-part pouring grade sealant is formulated from a blend of epoxy and urethane polymers. The mixed sealant is self-levelling and can be poured directly into horizontal joints to form a tough resilient seal possessing a limited degree of flexibility. Techseal 280 is available in a range of attractive colours with a separate colour pack providing visual mixing control.

Addditives MYK Schomburg’s MYK RemiAir AE - Pure Air Entraining is an agent for the production of light weight concrete and also can be used for the mass concreting works to counter the heat of hydration and to control the thermal cracks, and also has a

THE

INSIDE TRACK

CONTENTS

JUNE 2014

COVER The Chemical Technology STORY Era Of Construction 1 Seal It With Dow Corning 5 The Latest On Recent Launches And Products 6 Sternhagen Set For India Launch 10 The Construction Chemical Specialist 12 Smart Solutions From Weber 14 Durable Solutions From Supreme 16 Dr.Fixit’s Leak-Free Homes 18

continued on page 4

Preserving Our Architectural Heritage 20 Handle With Kich 21 Exhibitions and Fairs 22 Artsy Fartsy! 24 Owner, Publisher & Printer Mr. Anish R. Bajaj for Marvel Infomedia Pvt. Ltd. Printed at Marvel Infomedia Pvt. Ltd., B 62, 1st Floor, Cotton Exchange Building, Cotton Green Road, Cotton Green, Mumbai 400 033. Published at B 62, 1st Floor, Cotton Exchange Building, Cotton Green Road, Mumbai 400 033 Tel (022) 23736133/1 Editor Mr. Anish R. Bajaj THE INSIDE TRACK Volume 8. Issue 06. June 2014. English - Monthly. This issue contains 24 pages including both covers.

Creative Director Natalie Pedder-Bajaj Assistant Editor Shweta Salvi, Sub-Editors Vikas Bhadra, Ulka Vartak, Rehana Penwala Layout Design Asif Shayannawar, Snigdha Hodarkar, Vikas Sawant Marketing: Mumbai Rakesh Kini (Digital), Ganesh Gurav, Vivek Jadhav B 62, Cotton Exchange Bldg, Cotton Green, Mumbai 400 033 Tel: (022) 32656823, 23736133, 32958501 Fax: (022) 23743069 Email:response@marvelinfomedia.com Delhi Ms. Sumita Prakash, Flat F 304, Rajasthan C.G.H.S. Ltd,Plot No. 36, Sector 4, Dwarka, New Delhi Tel: 9899179540 Email: s_biswas1203@ yahoo.com Chennai Mr. S. Venkataraaman, Flat No. 2, 3rd Flr, E Block, Hansa Garden, 30 Madampakkam Main Rd, Rajakilpakkam, Chennai 600 073 Tel: (044) 22281128 Mob: 9444021128 Email: svenkat@marvelinfomedia.com Kolkata Mr. Subrata Mazumder, 2, Nabapalli (Bidhanpalli). Kolkata 700084 Tel: (033) 2410 4296 Mob: 9831131395 Email: subrata22@rediffmail.com Europe 282, Rue du Noyer, bt 16, 1030 Bruxelles, Belgium.

REDUCE REUSE RECYCLE Recycling old magazines and newspapers is one of the easiest ways to help the environment. To increase the supply of recoverable wood fibre and to reduce the demand on the world’s landfills, THE INSIDE TRACK urges its readers to actively participate in recycling efforts.

marvel infomedia pvt ltd

Advertorial

4

THE INSIDE TRACK June 2014

continued from page 2

special application for Freeze-Thaw Resistance.

Rise in sustainability A major trend and driver for the development of new chemical technology in this sector is sustainability. Responses have included increased use of recycled materials, development of raw materials from renewable resources, replacement of certain conventionally used chemicals such as formaldehyde that are now considered hazardous to human health, VOC reduction/ elimination, and minimisation of the carbon footprint of processes.

Improved energy efficiency is an important aspect of sustainability that has received a lot of attention recently, both in new construction t h ro u g h t h e g re e n b u i l d i n g movement and in the increased interest in renovation or retrofitting of existing buildings.

EIFS provide an effective solution to improving the energy efficiency of existing structures. They are noninvasive and can be created with customised colours, patterns, and textures. Air barrier materials are becoming more popular as well, particularly liquid-applied systems.

These products can be vapour permeable or impermeable and are sprayed on to provide a seamless protective layer, significantly reducing air flow and thereby improving the energy efficiency of the structure.

The spray applied liquid air barriers provide a more consistent coating

than conventional paper-based systems, which suffer in comparison because they often tear and must be punctured in order to be attached to the building, automatically reducing their effectiveness.

Increasing use of concrete The use of concrete is also expanding, particularly in emerging markets where it is used for everything – right from infrastructure projects (roads, bridges, water and sewage treatment systems, etc.) to residential housing and commercial retail development, to construction of factories and other industrial facilities. New chemical technologies are making it possible to improve the environmental profile and performance of this important building material. The ability to give concrete a decorative appearance has also helped drive interest in its use.

Admixtures are very important to the performance of concrete. They are formulated blends of specialty chemicals that are designed to control the placeability, finishability, and setting time of concrete.

membranes are seamless, semiflexible and easy to apply, detail, maintain and repair. However careful supervision and control during application is needed, particularly in ensuring proper curing of concrete, consistent thickness and uniform.

For instance, the Sikalastic systems are based on two high performance polyurethane coatings - Sikalastic 601 BC and Sikalastic 621 TC. Sika’s innovative “moisture triggered chemistry”

building. Some of these products are also modified to increase their resistance to fire, thus increasing their fire-rating. Styrene-butadienestyrene (SBS) rolls are modified with ‘rubbers’ and compatible with petroleum products. Atactic Polypropylene Polymer (APP) rolls are modified with ‘plasticisers’ and not compatible with all petroleumbased products, grease and oils.

Another type of pre-formed membrane is made of Polyvinyl Chloride (PVC). Although PVC is a hard resin, it is modified with the addition of plasticisers to make it more supple and pliable for use as roofing membranes. PVC membranes are mainly produced by either the calendering or extrusion process. In the calendering process, a reinforcement layer of glass fibre or polyester scrim is normally incorporated into the membrane to provide greater strength and dimensional stability.

Like all thermoplastic membranes, they turn soft when subjected to heat. Some proprietary membranes

Significance of waterproofing Waterproofing is another important issue that concerns builders and architects, and several different types of construction chemicals and building products are available to ensure that structures are protected from damage due to moisture.

The waterproofing membrane is considered to be the most important component of the roofing system as it serves the main function of keeping water out of the building. Below are some common roof waterproofing membranes used: a. Liquid-applied membranes Liquid-applied membranes are applied on site in a liquid form which is allowed to set and form into a water impermeable membrane.

Bituminous-based (except those containing coal tar) and polymericbased membranes can be applied when they are cold while those containing coal tar are usually applied when heated. Liquid-applied

Image Courtesy: BASF

(MTC) polyurethane technology resists gassing and foaming and is resistant to rain after application more quickly than traditional moisture cure technologies. It cures to a highly durable, seamless, fully bonded, waterproof, elastomeric membrane. While pit marks may develop due to rainfall, performance of the membrane is not normally compromised. b. Pre-formed sheet membranes One type of pre-formed membranes is the polymer-modified bitumen membranes and they are applied by heat or attached with an adhesive.

These blended or ‘modified’ asphaltic products are bonded to a high strength fabric of polyester or fiberglass and produced in the form of rolls. They have elongation and recovery properties which make them suitable to protect against stresses created by wind, temperature fluctuation and normal structural expansion and contraction of the

are formulated with heat reflective compounds capable of lowering the surface temperature of the roof membrane by as much as 15%.

Pre-formed waterproofing membranes generally will perform better than liquid applied membrane as it can bridge over cracks and gaps better. Also, as they are more resistant to indentations caused by traffic, they are suited for large flat roofs areas exposed to foot traffic.

However, liquid-applied membrane is still preferred for small roofs and roofs with a lot of obstructions.

An apt example is Dr. Fixit Samshield XL - a self-adhesive waterproofing membrane based on a tropical grade of polymer modified bitumen. The bitumen compound is laminated onto an impervious, non-perforated, cross laminated HDPE film. The membrane is protected on the self-adhesive side with a silicone coated release film.

Dr. Fixit Samshield XL conforms to the requirement of BS 8102.

THE INSIDE TRACK June 2014

Spot Light

A

global leader in silicones, silicon-based technology and innovation for more than 30 years, Dow Corning’s proven silicone solutions have enabled their customers in India to manufacture world-class products. Dow Corning provides performance enhancing solutions to serve the diverse needs of customers worldwide.

Dow Corning set up their Indian operations in 2000 and have developed new products, supplied technical and business support and offered innovative solutions to customers in dozens of industries and markets across India and South Asia.

Silicon-based materials, including silicones, are truly amazing. They can be formulated to deliver an almost unlimited range of benefits for durable construction. Silicone sealants outperform and outlast most organic weather-proofing materials.

They protect the structural integrity of buildings; allow skyscrapers to withstand seismic activity and enable architects to create more energyefficient, people-friendly designs.

Whether you are renovating a current structure or building new, advanced silicone-based construction materials help you build better and more sustainable designs. Dow Corning construction materials help to solve structural glazing and weather-proofing challenges, maximise energy efficiency in b u i l d i n g s , i m p r ov e i n - s h o p productivity and reduce material waste. An extension of building life, reduced life cycle costs, achievement of a sustainable development vision and design freedom can also be expected.

Dow Corning brand silicone adhesive sealants maintain adhesion and elasticity under the most extreme service conditions, including high humidity and UV exposure. Yet they

5

Seal It With Dow Corning Dow Corning, a pioneer in silicone

building construction products provides solutions for your most demanding weather-sealing projects. BY ULKA VARTAK are easy to use, odourless and provide long-term durability. Listed below are popular Dow Corning products typically used in construction these days: Sealants Dow Corning® Contractors Concrete Sealant (CCS) is a onepart, moisture-cure, low-modulus silicone sealant that provides durable, flexible, watertight joint seals and offers outstanding unprimed adhesion to masonry. CCS is priced to compete with urethane on low-rise projects.

Dow Corning ® 983 (EU) Structural Glazing and Sealing Agent is designed for use in structural adhesive/sealant applications such as factory glazing and curtain wall production.

Dow Corning 789 Silicone Weatherproofing Sealant is a one part, neutral cure, architectural grade sealant designed for general weather sealing. It easily extrudes in any weather and quickly cures at room temperature to produce a durable, flexible silicone rubber seal.

Dow Corning® 790 Silicone Building Sealant is a one-part silicone formulation that cures in the presence of atmospheric moisture to produce a durable, fire-resistant, flexible and ultra-low-modulus silicone rubber building joint seal.

Waterproofing Membranes Dow Corning® AllGuard Silicone Elastomeric Coating is designed to waterproof above-grade exterior masonry substrates, such as concrete block, fluted block, brick, stucco, synthetic stucco, poured concrete, precast concrete, exterior insulation

finish systems (EIFS) and previously coated masonry substrates.

Air Barrier Systems Dow Corning® Silicone Air Barrier System is a water-based, 100% silicone air barrier providing longterm performance backed by a system warranty. The easy-to-install system offers unlimited UV exposure and superior breathability.

Air Drying Primers Dow Corning® 1200 OS Primer is

an air drying primer supplied as a dilute solution of moisture reactive materials in volatile siloxane and is used to improve both the quality and speed of adhesion development to room temperature vulcanizing silicone sealants to a variety of common non-porous substrates.

Adhesives Dow Corning® 995 Silicone St r u c t u r a l Se a l a n t i s a o n e component, self-priming, shelfstable, neutral-cure, elastomeric adhesive specifically formulated for silicone structural glazing and exhibits an excellent unprimed adhesion to most building substrates. This product has superior unprimed adhesion for structural glazing applications for hurricane or impact rated windows and doors. It has a movement capability of +/- 50%.

Dow Corning® (TSSA) Transparent Silicone Structural Adhesive is specifically designed for point fixed single or double glazed facades. This high strength silicone adhesive is supplied as a film in a thickness of 1mm which can be easily applied and pre-fixed to the point fixing connectors. It is capable of withstanding a design load which is 10 times higher than the traditional norm for structural glazing sealants.

Contact web: www.dowcorning.com

Armstrong’s product range includes hardwood, laminate, vinyl and

6

THE INSIDE TRACK June 2014

Tata BlueScope Steel’s Thermatech Technology

It Products Somany’s Glosstra Wall Tiles Somany presents Glosstra, one of India’s glossiest tiles for walls.

Somany Glosstra tiles come in a wide range of bright and vibrant colours, accentuated by an extraordinary glossy surface.

Light plays a definitive role in highlighting the decor, and Glosstra with its high gloss finish reflects light and propagates a sense of openness. The use of high definition digital printing captures detailing on every molecule of the tile surface, and creates a virtually seamless digital canvas.

Glosstra is created using “Ultra Gloss technology”; a special tonality of a pink colour in magenta hues is extensively used in creating designs in Glosstra.

Options in Glosstra include fabric texture, undulated surfaces and stone finishes, and the use of

motifs and florals in patterns.

Special concepts have been created in Glosstra for children’s rooms and kitchen walls. Glosstra is also available in matt finishes, giving the option of a uniquely designed surface. Engineered to perfection with revolutionary digital printing technology, Glosstra is available in 30cm x 60cm size.

Glosstra wall tiles from Somany create walls that look great, while providing a protective surface, and enhancing the style quotient of the living space.

Contact www.somanyceramics.com

Cera’s Green Range Certified

By IAPMO

Cera, one of India’s most innovative bathroom solutions providers, and a pioneer of the water-saving twin-flush in India more than 15 years ago, has been at the forefront of launching path-breaking products since its inception.

The Campbell range of CERA (consisting of a one-piece WC, two-piece floor mounting closecoupled WC, two-piece wallmounting close-coupled WC and a wall mounting WC) designed in-house by Cera’s R&D team has been awarded a Green Certification by IAPMO. IAPMO is the international

body for the standardisation of plumbing products and codes.

Cera’s pioneering work on watersaving products is certified by IAPMO after vigorous tests were conducted in its lab for the verification of the watersaving feature.

The rating given for 3141 Campbell one-piece, 2098 Campbell two-piece floor mounting and 2099 Campbell wall mounting sets is a three star rating for their water-saving feature. Cera’s sensor urinal 5005A has also been awarded a three star rating for its watersaving feature. Two wall hung WCs, 2011 Campbell and 2036 Carat have been awarded a single star rating for their watersaving feature.

Cera, which embodies innovation and style in its products has inducted Bollywood youth and fashion icon Sonam Kapoor as its brand ambassador and has also unveiled a new television and print campaign.

Contact web: www.cera-india.com

Tata BlueScope Steel has now introduced their Thermatech technology with Colorbond steel, its flagship coated steel brand at the Roof India Exhibition in Chennai. Colorbond steel is one of the world’s most advanced pre-painted steel product for the building and construction industry. Thermatech technology in Colorbond steel helps lower surface temperature by reflecting more solar heat, thereby reducing the heat radiation travelling downwards into the building thus keeping both the roof and interior of the building cooler.

Thermatech technology in Colorbond steel reduces the temperature inside the building by up to 60° C in hot weather, depending upon the level of insulation already installed, thus reducing the need for air conditioning. The company has further expanded its colour range by adding five new colours with high SRI values other than Surfmist (SRI-81); these include Mosaic Blue (SRI-82), Aloe Green (SRI-82), Fantasy Yellow (SRI-82),

Neutral Beige (SRI-80) and Ivory Grey (SRI-80).

Mr. Riten Choudhry, Managing Director, Tata BlueScope Steel Limited says “Colorbond steel with Thermatech solar reflectance technology sets a new benchmark in the industry and provides property owners, architects, builders and developers with a better building material option to keep pace with the changing need of the hour.

The launch of this technology is a step towards creating a future that is not just comfortable for people but respects the environment too.”

Contact www.tatabluescopesteel.com

Villeroy & Boch Presents The Mariefleur Collection For Mariefleur Collection by V&B Lifestyle India Pvt. Ltd., the topic of floral décor was not classically interpreted but refreshingly new and modern instead. The colours chosen were vivid, brilliant colours with high intensity, such as pink, light green and sun yellow, that radiate youthfulness and modern appeal while remaining firmly rooted in country stylistics. For

the year 2014, the series is being extended with additional salad plates, dinner plates and serving plates, along with bowls, in the familiar décor.

Mariefleur has been transposed onto the well-known New Cottage form, which places the focus on the harmonising characteristics of nature, incorporating contemporary lifestyle themes and pursuing the design principle of lightness.

The thin body of the tableware enhances the feeling of delicacy, an impression further heightened by the fine and intricate rendering of the floral motifs. As the decoration varies slightly from one individual product to the next, no two floral motifs are completely identical. All of the tableware forms coordinate harmoniously with one another. The flowing transition from base to rim of the flatware is reminiscent of the form of a cup.

The product range includes round and oval breakfast plates, dinner plates and soup bowls, while the saucers and cups are available in a round design only.

Contact web: www.villeroy-boch.com

THE INSIDE TRACK June 2014

Basalte Unveils Sentido Light Switches

It Products Luxury Brand Queo Introduces The F-Mosaic Series A leading purveyor of bespoke bathrooms from Barwood UK, brand QUEO has introduced the F-Mosaic line of faucets. The collection brings to the bathroom the unique art of mosaic rooted in ancient civilisation going back to the Bronze Age. Designed by reputed product designer Antonio Cristofaro, the collection is available under two series F-Mosaico and F-Mosaico Oro. Created with hand crafted

7

mosaic from Bisazza, Italy, the series in Black and Gold is presented under F-Mosaico. The F-Mosaico Oro series highlights muted shades like blue, green and grey mosaic cut to perfection and delicately placed to provide the faucet a non-disruptive, yet distinctly opulent look.

The F-Mosaic line of faucets constitutes a single lever basin mixer, wall mounted bath spout and single lever bath and shower mixer for concealed installation.

The price of F- Mosaic from Queo ranges from Rs. 25,000 onwards.

Contact www.queobathrooms.co.uk

Basalte is a European giant renowned for developing and designing state-of-the-art switches and unique room control solutions based on advanced touch technology. This young Belgian company recently unveiled its bestselling Sentido light switches in India with a host of new upgraded functions.

One of the main new features of the multi-touch function is the room toggle, wherein the switch identifies whether lights in a room are on or off. When using this multi-touch function a welcome scene is activated where lights can be switched off with only one movement.

Simple yet innovative, the entire Sentido switch is touchsensitive, creating a very easy and unique way of control, and with a built-in temperature sensor. It also features the patented multitouch function which is activated

by touching more than one area at the same time. The upgraded Sentido now includes a scene controller enabling the switch to control scenes itself. Furthermore, Sentido also offers the possibility to steer the RGB lighting via the RGB controller and the multicolour LED backlight can be used for status feedback or simply to light up Sentido in the dark.

Contact tel : 0124 4737900 web: www.basalte.be

8

THE INSIDE TRACK June 2014

It Products Dr. Fixit Raincoat Dr. Fixit Raincoat is an acrylic elastomeric exterior waterproof decorative coating for exterior walls. It is a high performance waterproof coating for all types of externally plastered and concrete walls, especially for the rain lashed walls.

Unlike ordinary exterior paints, it provides dual benefit of

aesthetics with waterproofing property to external walls.

Dr. Fixit Raincoat is a decorative coating which has all capability to offer long term protection against movement of cracks in plaster, and durability for at least 5 to 7 years. Most exterior paints are not thick enough to withstand continuous rain lashing, environmental attack and crack movement over several years. That is why even expensive exterior paints offer limited protection.

Dr. Fixit Raincoat answers this problem for rain lashed walls, by ensuring a heavy duty coating that offers waterproofing ability.

Contact web: www.doctor-fixit.com

Dow Corning Presents DefendAir 200

Dow Corning DefendAir 200 is a 100% silicone liquid applied air and weather barrier designed to protect against air infiltration and water penetration. The vapour permeable, one component, water-based coating cures to form a flexible membrane that is impervious to water but has the ability to breathe, allowing water vapour to escape from inside the substrate. This mitigates concerns about potential corrosion and

Boss Home Collection Launches In India Surprise Home Linen, popular for its vibrant and colourful hand crafted home linen, introduces the Boss Home Collection from the Hugo Boss Group. Hugo Boss is one of the world’s leading premium fashion brands.

It encompasses all key fashion areas from classical clothing, evening and leisure wear to sportswear and complementary accessories. The Boss Home Collection reflects this stability and sustainability coupled with grace and stylishness of the group.

The wide range includes high-end bedding, towels and bathrobes. The exclusive designs are contemporary yet classy with quality materials and distinguished designs. The collection with chic designs and colours brings out the soft florals as well as the geometric and abstract patterns. The entire collection reflects the chic and contemporary elegance that Hugo Boss is known for.

The 100% cotton and 300TC bed linen is woven from the finest combed cotton with reactive printing and dyeing. The towels are woven with utmost care to promote maximum absorption, while still maintaining the soft smooth touch.

With 2 collections in a year: Spring/Summer and Fall/Winter, the array of choices available is huge.

So go ahead dress up your home with Hugo Boss this festive season!

Contact web: www.surpriselinen.com

mould growth caused by moisture trapped inside walls.

Dow Corning DefendAir 200 remains unaffected by UV exposure, making it ideal for rain-screen applications where the barrier will be exposed to UV radiation. This means that extended sun exposure from unanticipated construction delays will not affect the performance of Dow Corning DefendAir 200.

Contact www.dowcorning.com

Green Carpet’s Planters

Green Carpet, a provider of gardening solutions, brings a spectacular range of high-end poly-propylene planters from Italy to augment the beauty of your garden. The collection can be used both indoors and outdoors. Lightweight yet sturdy, the planters come in numerous shades such as red, green, yellow, blue and purple.

Green Carpet - The Garden Centre is a one-of-a-kind shop offering complete gardening solutions.

Its inception was in Bangalore in the year 2002. The concept was inspired by the unorganized and insignificant market for garden products where only plant nurseries existed without any real outlet for other gardening needs. Green Carpet’s constant endeavour is to decrease the carbon footprint in the environment by offering ecofriendly garden products and services to the masses.

Contact web: www.greencarpet.in

THE INSIDE TRACK June 2014

It Products CICO Presents Acryl CICO Acryl is acrylic latex based light white coloured liquid integral cement waterproofing compound. It is used in concrete and mortar where high degree of waterproofing is needed.

Components of CICO Acryl

react directly with the free lime released in the hydration process of the Portland cement resulting in a highly water repellant substance which is deposited through the concrete/ cement matrix. The presence of this integrally contained compound resists and reverses the normal tendency of hardened concrete to absorb water by capillary action. CICO Acryl is used for all types of cement concrete in walls and floors, pre-cast panels, tanks and reservoirs, etc.

CICO Acryl fully passes the requirements of IS: 2645 -2003.

Contact www.cicogroup.com

UltraTech Seal & Dry

UltraTech Seal & Dry is cement based, single component, polymer modified, flexible, elastomeric, waterproof coating - for concrete and masonry surfaces. UltraTech Seal & Dry is available as a dry powder that should be mixed with water before use. It is grey in colour and can be easily applied by brush or sprayed by spray machines.

Being a single component, it does not require mixing of components at site, thus ensuring accuracy and proper quality. Only water is to be added before.

Though highly water impermeable; it is breathable thus enhancing durability of concrete and mortar

surfaces. It provides ease of application being brush applied the product is of the Do-it-Yourself (DIY) type. It provides dual benefits of waterproofing and crack-bridging with no additional dead load on the structure after application. It has flexible coating and hence can be used in niches and corners and on vertical surfaces. Normally no curing is required after application.

However, if the application is subjected to direct sunlight in summer, it is advisable to cover the surface and sprinkle water on it after one hour of application.

Contact web: www. ultratechbuildingproducts.com

9

Sika Presents Raintite I Sika Raintite I is a multifunctional polymer emulsion for enhancing the properties of mortar, concrete, grout and cement slurry providing good adhesion, water resistance and improving several other properties. It is used for waterproofing roof slabs, sunken slabs, basements, water tanks, sunshades, etc. and as a bonding agent for used in repair and plastering.

When used as an additive to cement based paint it improves impermeability against water ingress. It also gets well bonding to moist substrates. It is UV resistant and suitable for external coating. Sika Raintite I can be diluted with water (1:Nil to 1:4) depending on the type of application.

Contact web: www.ind.sika.com

10

THE INSIDE TRACK June 2014

Co. Profile

S

ternhagen aims to launch premium washbasins that will offer design innovation and engineering excellence in a bid to redefine the luxury bathroom segment in India.

The German brand owned by Acrysil GmbH, Germany (a wholly owned subsidiary of Acrysil Limited,

Sternhagen Set For India Launch A new premium-brand for bathroom products with German lineage is ready for its India debut.

The washbasins are designed in Berlin, Germany

by Emami Design (No. 1 in the worldwide Red Dot Design ranking)

India) was recently launched in Las Vegas, USA and will shortly be launched in Singapore, Vietnam and the UK. The product roll out will follow in other countries like China, Thailand and Germany.

The Sternhagen range has already earned accolades from the industry for its awe inspiring designs and amazing quality and finish during Acetech 2013 in New Delhi. The collection of washbasins will initially have four nature inspired exclusive designs namely, Düne (inspired by sand dunes), Seerose (inspired by petals of water lily), Golden Cut (90° geometric cut design) and Kristall (inspired by natural crystal). The collection provides a subtle visual reminder of nature, and each design connects people with emotions and memories associated with nature.

The washbasins are designed in Berlin, Germany by Emami

Design (No. 1 in the worldwide Red Dot Design ranking). While the designs are set to revolutionise the premium bathroom market, what’s beneath the surface is the real marvel. Sternhagen wash basins are made from Sanitary Quartz (Sani-Q) discovered and perfected after years of intensive R&D. Sani-Q is a patented high-tech quartz with an ultra-smooth silky finish and has a built-in hygienic armor both at its surface, as well as the core. Sani-Q’s silk finish lends itself perfectly for easy upkeep and the most creative artistic sculpture. The products have been thoroughly tested for quality and durability with a series of extreme tests including scratch tests, stain tests and durability tests.

The Sternhagen range of washbasins will be manufactured by Acrysil at its state-of-the-art manufacturing facility in Bhavnagar, Gujarat. The

raw material (Sani-Q), the highly acclaimed designs and the moulds will all be sourced from Germany.

Speaking on the eve of the launch, Chirag Parekh, Chairman and Managing Director of Acrysil said, “Acrysil’s business is built around inspiration, innovation and the pursuit of excellence. The Sternhagen range of washbasins demonstrates how creative thinking can change the way we do business by embracing the highest standards in concept and construction. I am confident that the range which symbolizes the ultimate in taste and class will redefine luxury in its segment.”

The Sternhagen range of washbasins will be marketed worldwide and initially just 2000 units per annum would be available for the domestic market. The products would be priced in the range of Rs. 21,000 to Rs.

60,000 per unit. The company will also shortly launch the Sternhagen range of faucets which will feature bathroom mixers with electronic controllability and showers with aromatherapy function. Customers will also have the option to select an entire bundled set of bathroom solutions.

The company plans to open flagship stores in Delhi, Chandigarh and Ludhiana followed by Mumbai and Bangalore to showcase its range of products. Mr. Jan Ziegler, Brand & Marketing Manager, will be at the helm of Sternhagen’s marketing and branding activities.

Contact Jan Ziegler, Brand & Marketing Manager Sternhagen, tel: +91 8588848965 web: www.sternhagen.com

The collection provides a subtle visual reminder of nature; each design connects people with emotions and memories associated with nature

12

THE INSIDE TRACK June 2014

Spot Light

B

ASF is an integral part of India’s chemical industry with a diverse portfolio of innovative products and solutions that meets not only current needs, but also future ones.

BASF in India today has 9 production sites, 8 sales offices and 2 R&D centres employing over 2,157 employees. On the ecological front, BASF in India has a robust Environment, Health and Safety (EHS) policy that adheres to global standards.

BASF’s Construction Chemicals division offers advanced chemicals solutions for new construction, maintenance, repair and renovation of structures.

With more than 600 products serving 75 construction product categories, BASF offers one of the broadest portfolios of products used directly on construction sites or integrated into other products.

BASF offers a broad range of products to the construction industry, from coatings to concrete admixtures, flooring to insulation, tiling to waterproofing. Their offer extends throughout the building envelope from roof to foundation, in wall systems and insulation, sealants and adhesives, concrete and asphalt, in bridges and pavement, in windows and doors, interior, exterior, cladding, landscaping and electronics.

BASF waterproofing systems are designed to provide protection from water ingress and damage from the basement to the roof. Products range from the acrylic and cementitious products for internal waterproofing to preformed membranes and high tech liquid applied polyurethane systems.

Some of the popular waterproofing offerings are: Conideck and Coniroof Conideck and Coniroof, world’s

The Construction Chemical Specialist BASF is one of the world’s leading chemical companies with a broad range of product offerings in the construction segment. BY ULKA V.

Sonoshield Sonoshield liquid applied polyurethane and modified polyurethane products are the absolute choice when complex shapes or rough surfaces require waterproofing. The Sonoshield range provides solutions for below grade external waterproofing, podiums and trafficable systems for light traffic applications as well as for roofing.

leading spray applied fast cure membrane systems can cope with the most rigorous waterproofing demands. These systems are used from basement to roof and in several civil engineering applications. The Conideck systems comprise of a number of innovative products which allow a whole trafficable decking system to be applied in 8 hours and open for traffic in 12. It also includes the toughest liquid applied membrane in the market with true crack bridging capabilities.

The Coniroof systems are the choice for external waterproofing when complex shapes and fast protection is concerned. Conideck and Coniroof provide extremely good waterproofing solutions in all areas of external waterproofing.

Masterpren Masterpren preformed membranes are a solution for those large area waterproofing jobs where traffic is minimal. The Masterpren range includes both “peel and stick” self adhesive membranes as well as “torch on” bitumen sheet membranes suitable for roof tops and below grade applications.

Masterseal Masterseal acrylic and cementitious acrylic membrane systems provide secure waterproofing for all internal wet areas and the products are able to pass the most stringent international standards. The range includes products suitable for constant immersion and contact with potable water.

Masterflex Master flex products provide waterproofing solutions for cold joints in concrete and include an innovative re-injectable hose systems to ensure water-tightness. The Masterpren range includes the reinjectable hose system and a range of reactive resins to provide water tight joints as well as swell-able gaskets that provide a constant guard against water ingress through cold joints below the water table.

BASF has recently rolled out its Master Builders Solutions brand in Asia as part of a phased launch process. The global brand represents a wide range of construction chemical solutions previously sold under a variety of specialty brands.The portfolio of products and services marketed under the Master Builders Solutions brand

BASF works to enhance sustainable construction for a greener world and add significant value at major steps of the construction value chain

THE INSIDE TRACK June 2014

industry,” said Dr. Tilman Krauch, president of BASF’s Construction Chemicals division.

BASF builds on that legacy with expertise, commitment and a customer-centered approach. In that manner, the Master Builders Solutions launch supports BASF’s strategy to intensify its focus on customer industries.

As a global leader in sustainability

BASF’s Construction Chemicals division offers advanced chemicals solutions for new construction, maintenance, repair and renovation of structures

embraces chemical solutions for new construction, maintenance, repair and renovation of buildings and infrastructure: concrete admixtures, cement additives, chemical solutions for mining and tunnelling, waterproofing, concrete protection and repair products, grouts and highperformance flooring products.

“Master Builders Solutions embodies our ability to collaborate

across technologies and functions on a global scale. That way we create solutions geared to meet the individual construction chemical challenges of our customers. This one global brand draws on a number of successful specialty brands such as Master Builders®, Glenium® and Ucrete®, and is based on a more than century-old tradition of innovations for the construction

13

and corporate social responsibility, BASF has worked closely with architects, engineers, designers, contractors, builders, owners and applicators to enhance sustainable construction for a greener world and add significant value at major steps of the construction value chain.

Contact tel: 022 66618000 web: www.basf.com

14

THE INSIDE TRACK June 2014

Spot Light

E

stablished in France in 1665, Saint-Gobain is one of the world’s largest industrial groups, with an annual turnover of 42 billion Euros and having 206,000 employees. Weber is a subsidiary of Saint-Gobain and is incorporated as Saint-Gobain Weber Ltd. It is one of the world’s leading industrial mortar manufacturers and offers a complete range of solutions developed using advanced formulation technology to meet the highest technical requirements.

Weber has manufacturing facilities at three strategic locations in India: Wada in Maharashtra, Palakkad in Kerala and Bhiwadi in Rajasthan. This enables them to provide a highly responsive and quick service to their customers, thereby reducing the carbon footprint. Their state-of-the-art plant in Wada is equipped with world-class R&D facilities to produce innovative technologies specifically created for the Indian environment. With a wide distribution of distributors and retailers, their products reach over 50 towns in India.

Saint-Gobain Weber India combines global expertise with a deep local knowledge to provide solutions in tile and stone fixing, joint fillers (or grouts), masonry mortars, water-proofing chemicals, sealers and impregnators, technical products and admixtures.

Tile & Stone Adhesives Weber adhesives can be used for fixing all types of tiles and stone over various substrates. These products are ready-to-mix, self-curing, and with excellent adhesion properties.

Their superior bond strength prevents shrinkage, cracks and slippage of tiles. One can choose from a range of products for tile on tile applications, heavy-duty applications, external cladding, use

Smart Solutions From Weber Weber offers a complete range of solutions to meet construction industry requirements. BY ULKA VARTAK

Weber offers a complete range of solutions developed using advanced formulation technology to meet the highest technical requirements

on wet and dry areas and internal and external applications.

Tile Fixing Solutions Weber.set Premier is a polymer modified cementatious tile adhesive for fixing ceramic tiles of regular size on walls and floors and porous natural stone on the floor. It can be used over cementatious and self-levelling screeds for internal application only. The firm also manufactures a grey adhesive, Weber. set Classic, for fixing moderate/ low porosity tiles and tile-on-tile application for internal walls and floors. They also have a special white tile fixing solution (Weber.set Plus White) for fixing glass mosaic and stones which due to its white colour

adds to the aesthetics.

Weber Epoxy Adhesive The Weber epoxy adhesive can be used in internal and external areas. Due to its chemical resistant properties it can be used in commercial installations of chemical prone areas, food processing industries, commercial kitchens, restaurants, high traffic and workshop areas.It provides excellent high durable bond strength for fixing tiles and stone on metal surfaces.

Joint Fillers Weber’s joint fillers are suitable for all types of tiles and stones. A long-lasting solution, it enhances décor because of the wide range of colours it is available in. You can

choose from a range of products with water-repellent properties and chemical-resistant joint fillers for hygiene sensitive locations and heavy-duty applications.

Also available is a Weber epoxy system that is a three component, chemical resistant grout for heavy duty applications. It is a chemical resistant joint filler for heavy duty application and is recommended for areas where hygiene is of utmost importance. It is used for internal and external application.

Masonry Mortar Weber masonry mortar is a readyto-mix, self-curing cementatious mortar for mounting AAC blocks.

You can benefit from a super-

THE INSIDE TRACK June 2014

strong mechanical bond between blocks with its innovative thin bed solution.

Technical Mortar It is used as a multipurpose additive for enhancing the performance of concrete. It makes the structure impermeable to liquids. It has improved flexural strength and hence negates cracks. It can be used for internal as well as external applications.

Webercrete is an acrylic additive effectively used as a waterproof and a damp proof coating for concrete structures. The Webertec Prime solution is a bonding and water resistant primer to be used prior to the application of levelling compounds and adhesive mortar on difficult surfaces. It protects wooden surfaces from dampness during application of mortar and is suitable for use on interior walls and floors.

Sealers and Impregnators Weber impregnators and sealers protect stones from stains.

They also stop adhesion and penetration of fluid and dirt into the pores of natural stone, preventing discolouration. It is an extremely easy-to-apply product that can be used for internal and external application.

Weber Aquaseal and Weber Stoneseal Weber Aquaseal and Weber Stoneseal is a polymer based sealer

designed for protection of natural and synthetic stone. The unique formulation gives excellent water repellent properties. It exhibits high resistance to oil and stain on the treated surface. The treated pores of the surface form an invisible barrier allowing vapour diffusion due to its penetrating effect. It is set to form a hard wearing film while maintaining the natural colour of stone and tile.

gypsum board, cementatious board, new and old concrete. It yields into overall strength properties for a water proofing coating system. The are available in the Weber Watergaurd, Weber Stickon and Weber Tapseal variety which is a waterproofing membrane for tap and pipe joints. It is a 3 - ply waterproof membrane, to be used at the intersection of pipes and boards.

Weber Stoneprotect Weber Stoneprotect is a penetrating sealer that protects the interior of extra porous stones such as fine grained granites, marbles, limestone, slate and sandstone.

It can also protect concrete and grout from staining. This below surface sealer is recommended for sealing stones for both interior and exterior applications. It seals the pores of the stone and prevents any capillary movement of water and contaminant.

Concrete Admixtures Weber admixtures enhance concrete, resulting in higher strength, better fluidity and improved durability.

Concrete admixtures consist of plasticisers, super plasticisers, hyper plasticisers & ancillaries that can withstand extreme environmental conditions and can be used for complex mix designs and for

Water Proofing Solutions Weber waterproofing coatings are recommended for under-tile waterproofing. They protect against water penetration, are flexible enough to bridge hairline cracks, thus providing effective solutions for corner treatments and tap and pipe joints. Coupled with the ease of application, the entire slew of products are highly durable and resistant to ageing, making them an obvious choice for both internal and external application.

Weber Primer 401 is a high performance acrylic based waterproofing primer with excellent bonding agent properties with the substrate. The substrate can be

15

high rises.

Weber ADH2R is a waterreducing and retarding admixture for concrete. It enables easier placing, compaction and finishing of concrete and may be used to reduce the water content whilst retaining the same workability resulting in higher strengths. Weber ADH2R may also be used to reduce the overall cement content for specified strength and durability. It can also improve the cohesion of concrete mixes based on materials having a higher water demand.

Contact web: www.weber.co.in

16

THE INSIDE TRACK June 2014

Spot Light

S

u p r e m e ’s p r o t e c t i v e packaging division plays the role of a solution provider to clients in diverse industries; specifically in the application areas of packaging and cushioning, insulation and constr uction.

The division is a part of the Supreme group, an acknowledged leader of India’s plastic industry, handling over 2,60,000 tonnes of polymers annually and having a group turnover in excess of Rs. 4,500 crores.

The Construction Accessories Division of Supreme has developed customised solutions specifically for construction requirements of various segments. The division offers new generation, better alternative products to conventional materials like rubber, metals, and wood - also being cost effective.

Supreme Industries, which has been offering durable, cost-effective and environment-friendly products for the construction industry for over six decades, counts its products - DURAboardHD100, DURAmembrane INSUshield and INSUreflector among its topline products. The ‘DURA and INSU range of products are used for various applications in the area of construction and thermal insulation respectively.

“The ‘DURA’ range of products is manufactured from virgin raw material and we do not use any CFC / HCFC gases. At every stage of the manufacturing process, a stringent quality check methodology assures the reliability of the products,” says Mr. Ajay Mohta, General Manager, Construction Accessories Division, Supreme Industries Ltd.

Durable Solutions From Supreme The Supreme Industries provides various durable waterproofing solutions for the Indian construction industry.

The DURA range of products are known for their durability - for the simple reason that they have been developed after strenuous interactions with experts in the field, studying current requirements and emerging trends to cater to the fast-changing demand scenario in the sector.

The range includes DURAboardHD100 (formerly Silflex), which is a cross-linked, pre-moulded, high-performance joint filler for structural expansion of joints in concrete bricks and block works, DURArods (formerly Sil Seal) - expanded polyethylene foam rods as a backup to sealants, DURAroofil (formerly Sil Roofil), which is modern customised, lightweight, resilient, soft, polymerbased closed-cell profiles for PEB structures.

Apart from this, the company also makes available DURAvapour barrier (formerly Sil Vapour Barrier), which is a high-performance multilayer microcell PE film for water vapour barrier applications.

S i m i l a r l y, D U R A p r o t e c t o r (formerly Membrane Protection Board), another product of the

DURAmembrane is a high-performance composite polymeric membrane, which is durable, lightweight and a cost-effective solution for waterproofing

Mr. Ajay Mohta, General Manager, Construction Accessories Division, Supreme Industries Ltd.

company which is chemically crosslinked block foam for protection of waterproofing membranes, liquid applied waterproofing membranes in horizontal and vertical applications.

DURAfill (formerly known as Silfil) is an alkali-resistant, closed cell polymer-based board for black cotton soil barrier, weak soil foundation and the latest addition to the portfolio is the newly launched DURAmembrane for all types of waterproofing applications.

Among its various innovative products, the company has added Duramembrane, a new offering in the portfolio of competent and durable products for its Construction Accessories Division.

DURAmembrane is a new generation, cost-effective solution for waterproofing of basements and roofs. It is a versatile material, capable of retaining the dryness of concrete, masonry, metal and wood structures. It is also resistant to salts, alkalis and various types of acids. In fact, the product is a highperformance, composite polymeric membrane offering a quick and easy-to-apply system, ensuring hassle-free maximum productivity.

The most striking advantage of the product is that it can be used in new constructions and also at the time of repairing old structures.

Interestingly, the company is the only manufacturer of this type of waterproofing membrane in India, and it has

plans to use DURAmembrane for applications including concrete roof waterproofing, basement waterproofing, water proofing of bathrooms, and terrace gardens.

DURAmembrane is a highperformance composite polymeric membrane, which is durable, lightweight, non-deteriorating, puncture-resistant, and is available in length stretching up to 50 metres.

While bitumen disintegrates after contact with water and also catches fungi after which it starts melting during summer due to lessening of its puncture-resistant strength, Duramembrane has a very good puncture resistance of 199 N (Test method - ASTM E154: 1999) and because it is polymer based it will not deteriorate.

Often waterproofing solution systems do not provide any added advantage except waterproofing, whereas Duramembrane is not only 100% waterproof but also an excellent insulating material.

Other treatments have a tendency to absorb moisture and conduct heat but Duramembrane does not absorb water at all. Its ‘K’ value does not deteriorate because its inherent closed cell structure ensures truly effective thermal insulation and waterproofing for a lifetime.

In view of the unpredictable climatic conditions in India where the ambient temperature varies between 0 to 50°C, Duramembrane meets the challenges with complete and effortless ease and can withstand temperature ranging from -40 to +115°C. Duramembrane has an excellent elongation and tensile strength that enables it to take all movements in its stride. It is fracture, crumble, shatter and abrasion proof and resistant to most corrosive chemicals.

Contact Mr. Ajay Mohta tel: +91 9831020808, 9810495550 email: dura@supreme.co.in web: www.supreme.co.in

SUBSCRIBE!

&

&

No. of Issues

Cover Price

You Pay

Benefits

36 + 9 Free

Rs. 4500

Rs. 3600

Pay for 36 and get 45 issues you save Rs. 900

24 + 5 Free

Rs. 2900

Rs. 2400

Pay for 24 and get 29 issues you save Rs. 500

12 + 2 Free

Rs. 1400

Rs. 1200

Pay for 12 and get 14 issues you save Rs. 200

& Please fill up this coupon and send it along with your cheque/DD to: Marvel Infomedia Pvt. Ltd., B 62, 1st Floor, Cotton Exchange Bldg, Cotton Green, Mumbai 400 033.

Tel (022) 23736133/1, 32958501 Fax (022) 23743069 Email response@marvelinfomedia.com

YES! I wish to subscribe to Home Review ¨36+9 Free =Rs.3600 ¨24+5 Free =Rs.2400 ¨12 + 2 Free =Rs.1200 I am enclosing a cheque/DD No _____________ Dated _____________drawn on ( name of bank)__________________________________________________________ ______favouring “Marvel Infomedia Pvt. Ltd.” for Rs._____________________________________________________ Add Rs 40/- for non Mumbai cheque/DD ) YOUR DETAILS Mr/Mrs/Miss/Ms_________First Name ____________________________________________Surname ______________________________________________________________________ Address________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________

City____________________________________________________State_________________________________________________Pin Code_________________________________________ Phone____________________________________Email______________________________________________________________________Occupation_______________________________ Terms & Conditions: Home Review reserves the right to extend, cancel or discontinue the offer without giving any reason or prior notice. Your subscription will commence from the next available issue on a monthly basis. No cancellation will be entertained after the commencement of subscription.

To subscribe online log on to www.home-review.com

18

THE INSIDE TRACK June 2014

Spot Light

P

idilite Industries is one of the market leaders in adhesives and sealants, construction chemicals, hobby colours and polymer emulsions in India. Its flagship brands in the construction chemicals sector Dr.Fixit and Roff span diverse aspects of construction - broadly, waterproofing, building repair, tiling and flooring.

The company has a unique mission to ensure that the latest in construction chemical technology reaches the Indian masses. To help achieve this mission Pidilite has a wide distribution network and an army of trained applicators who ensure that the correct solution is provided for healthy construction.

Since its launch almost a decade ago, it has become a leader in the waterproofing category. Dr.Fixit’s range of products ensure durability of construction for years. In addition to waterproofing, Dr.Fixit offers solutions in tile fixing, building repairs, sealants and putties, coatings and paints, grouts, flooring and concrete admixtures.

Listed below are some of Dr.Fixit’s Water Proofing Solutions: Preformed Membranes Dr.FixitTorchshield Dr.Fixit Torchshield is recommended for waterproofing of building roofs of all types, basements, foundations and water retaining structures like swimming pools and for bridges and tunnels. It is highly suitable for both existing as well as new roofs. The selffinished membrane provides a joint less monolithic surface and provides an excellent watertight solution.

Its high tensile strength, tear and puncture resistance properties make it highly flexible and durable. It is an impermeable membrane with less water absorption properties, which protects the structure

Dr.Fixit’s Leak-Free Homes Dr.Fixit is one of the largest waterproofing brands in India that offers a range of innovative products and solutions for the construction industry. BY ULKA VARTAK

Dr. Fixit is one of the largest waterproofing brands in India and offers a range of innovative products and solutions for the construction industry

from weathering effectively. It withstands thermal and structural stresses without any fatigue, with improved performance.

Dr.Fixit Flexshield Dr.Fixit Flexshield is an EPDM rubber based prefabricated membrane. It is used for waterproofing and lining of above and underground concrete structures, because it exhibits a high degree of resistance to water, ozone, UV, weathering, abrasion, extreme temperatures, acids, alkalis and oxygenated solvents.

It lasts for more than 20 years

and comes with a high tensile and tear resistance. It has an excellent resistance to UV and ozone and retains its elasticity at low temperatures and shows resistance to temperature shock from - 20 °C to + 80 °C. Dr.Fixit Samshield PR Dr.Fixit Samshield PR is a polymer modified bitumen self adhesive waterproofing membrane. The modified bitumen compound is coated on to a dimensionally stable reinforcement core of a non woven polyester rot-proof fabric. The

membrane has excellent tensile and tear strengths and is highly resistant to puncture. Dr.Fixit Samshield PR complies with the requirement of BS 8102.

Dr.Fixit Samshield XL Dr.Fixit Samshield XL is a self adhesive waterproofing membrane based on a tropical grade of polymer modified bitumen. The bitumen compound is laminated onto an impervious, non-perforated, cross laminated HDPE film. The membrane is protected on the self adhesive side with a silicone coated

THE INSIDE TRACK June 2014

release film. It may be used for horizontal and vertical application and as a damp proofing course for tanking below ground structures, subways and retaining walls.

Liquid Applied Membranes Dr.Fixit Pidifin 2K This high performance flexible waterproofing membrane creates an impermeable waterproof barrier and bridges small cracks. Dr.Fixit Pidifin 2K can also be used for chajjas, parapet walls, small water tanks and internal walls of exposed to rain structures or moisture ingress situations.

Dr.Fixit Fastflex Dr.Fixit Fastflex is suitable for achieving waterproofing for water

Dr.Fixit Krystalline This waterproofing system turns porous concrete into an impermeable water resistant barrier which remains active permanently. Dr.Fixit Krystalline is non-toxic and resists water permeation from positive as well as negative sides. It is applied in water retaining structures like water tanks, towers, reservoirs, swimming pools, water treatment works, dams, concrete pipes, canals and harbours.

It can be used in water excluding structures like basements tunnels, inspection pits, lift shafts, bridge decks etc.

Surface Protection & Damp Proofing Dr.Fixit Dampguard Dr.Fixit Dampguard is a damp-

The company has a unique mission to ensure that the latest in construction chemical technology reaches the Indian masse

retaining structures such as swimming pools, water tanks, reservoirs, other wet areas, etc., because it provides strong bonding, good waterproofing and excellent resistance to hydrostatic water pressure by forming a highly elastic seamless coating.

proof water based epoxy coating for treating dampness on internal walls and ceilings. It can also be used to fill cracks by mixing it with white cement and as a putty by mixing it with OPC or white cement in high damp areas.

Dr.Fixit Proofcote Black Dr.Fixit Proofcote Black is used on asbestos cement roofs and around “J” hooks, sunken portions of toilets, sewage pipes, plinths, foundations, basements, AC roofs and underground structures.

Dr.Fixit Repellin WR This is a siliconate based water repellent used on exterior bricks and stone masonry surfaces, cement painted surfaces, concrete, mortar, clay brick surfaces, natural and artificial stones. Dr.Fixit Repellin WR can also be applied on Mangalore tiled roofs, corrugated AC sheet roofing, etc.

Integral Waterproofing Dr.Fixit Pidiproof LW+ Dr. Fixit Pidiproof LW+ is a “Tonic” for cement that can be added to cement wherever it is used. It modifies and enhances the properties of cement to impart a waterproofing property and thereby provide major benefits like no rusting of steel bars, no cracks and no dampness.

Dr.Fixit Powder Waterproof Dr.Fixit Powder Waterproof is a good powder based waterproof additive for concrete and sandcement mortar mixes in most applications such as roof slabs and screeds, water retaining structures, external plastering, bathrooms and balconies.

Primers and Adhesives Dr.Fixit Flexshield Dr.Fixit Flexshield Adhesive is a synthetic rubber based solvent containing contact adhesive specially designed for the construction industry for fixing EPDM, TPO membranes on concrete, wood, metal substrates and also for splicing these membranes. It exhibits excellent green strength and unparalleled bonding strength when compared to other synthetic rubber based adhesives. The adhesive dries to a tough, flexible film with good resistance to water and aging. This adhesive can be applied by brush,

applicator/finger or spatula i.e.

“Palti Patra”.

Apart from its various products, last year Pidilite also launched the Dr.Fixit Knowledge Centre in Kochi which is a one-of-a-kind centre for the correct understanding and application of waterproofing solutions. It is a one stop hub for all solutions in waterproofing.

It helps professionals gain a practical and hands-on-training on the various approaches to waterproofing solutions.

The thought behind the Dr.Fixit Knowledge Centre is largely based on a three pronged approach of experience, educate and execute.

The ground floor has a display of various life sized mock-ups of swimming pools, bathrooms, sloping roofs, terraces etc.; this is where the various systems can be understood well. The first floor has a state of the art training facility where seminars can be conducted on various aspects of waterproofing and lastly the basement will provide an opportunity for professionals to get their hands dirty and gain a more practical understanding of the various systems.

19

To further propagate the message of “Healthy Construction”, Pidilite has set up a not-for-profit organisation - Dr.Fixit Institute of Structural Protection and Rehabilitation. The aim is to enlighten professionals and applicators about the latest advances in technology and challenge the wrong conventional building techniques. It has also set up an Advanced Diagnostic Laboratory and library for the industry professionals on its campus.

Contact web: www.doctor-fixit.com

20

THE INSIDE TRACK June 2014

Event SpotReview Light

L

ast summer I seized the opportunity to help in a program targeted towards skill enhancement of masons. The program was conducted through an event management company run by my grandmother.

The company amongst a host of activities targeted towards education with a difference and reviving dying arts of India, holds an annual month-long residential program to train unemployed youth

Preserving Our Architectural Heritage Ameya Somany in his narrative expresses

how the art of masonry can create income generation opportunities for young India.

Ameya Somany along with the masons

to become masons. Skilled faculty is engaged to introduce, instruct and initiate participants.

The aim of such programs is to empower the youth with a skill, which has a potential of becoming a means of livelihood.

The current program was aimed at skills enhancement and was conducted over two-weeks at Tijara Fort Hotel in Haryana, managed by the Neemrana Hotels group. Here restoration work was still underway.

26 trained and semi-trained masons from neighbouring villages, along with masons already working on the restoration project were invited to enhance their skills. The participants were given boarding and lodging and a stipend equal to their daily wages. Three skilled masons from South India and two trained tilemasters from Delhi conducted

this workshop.

The team of tile-masters taught the eager masons how to lay tiles in a specialised way, using efficient tools that saved time and material.

The experts from South India taught three techniques drawn from old skills that were languishing.

The first was the use of ‘Araish’ in constructing large coloured floors and walls on the spot without any joints, giving the appearance of a floor made with one large piece of natural stone. The special polish technique makes the floor brighter and longer lasting.

For an Araish finish on walls, the wall is first roughly plastered with regular plaster, and left for one day after curing with water. Then 2-3 mms of the pigment, which is made into a paste by adding water, is applied on the wall and smoothened

The programme was aimed at skills enhancement of masons and was conducted over two-weeks at Tijara Fort Hotel in Haryana

with a towel. It is then left to be cured with water for 12-15 days after which it is smoothened with waterproof sand paper (number 220 first followed by 320). Finally mansion wax is applied, followed by rubbing with coconut fiber sponge for 5-10 minutes to give it a good shine.

For an Araish floor finish, the floor is first flattened, cleaned and surface grips created by chipping sparingly. Then cement water is poured on it. Then the floor is layered with a 2-3mm thickness of a mixture of 4 parts of sieved sand and one part of cement while beating with a hammer to make it hard and dense. Then the floor is kept submerged in water for 12-15 days.

After this the prepared colour paste in the desired shade is added and walked upon with a flat slipper. It is left for a day to be cured with water.

For the polish the same process of the wall finish is given with the sand paper and wax.

The second skill taught by the experts was to plaster a wall to a glossy finish, which became weather resistant and hence required low maintenance thereafter. Such walls still stand in old forts and palaces.

The third skill taught was the building of a thin partition wall that could be only 3” thick.

Interviews with the masons, revealed a disturbing trend. Most of

them wanted their children to work in government offices, rather than continue the masonry tradition, as a desk job was perceived to be more respectable. During the sharing sessions, the masons quickly realised the strengths of learning a skill, as getting a job was not easy. They decided to encourage the younger generation to learn masonry, along with pursuing their education.

In a developing economy such as India’s, it is each citizen’s responsibility to help improve the average income of the population.

This program was able to fulfill this objective, along with helping to preserve languishing, yet important, building skills that contributed to India’s rich architectural heritage.

However, many more such programs and technical training schools would have to be created to be able to impact the country.

Overall this project was a great success. We were able to fulfill our objectives by empowering the masons with advanced and scarce skills, while instilling a sense of pride in the profession. The masons felt that knowledge of these unique skills would open up alternate job opportunities, resulting in their economic upward mobility. They were eager to make such programs an annual feature.

Contact ameyasomany1997@gmail.com

THE INSIDE TRACK June 2014

Spot Light

T

oday’s manufacturers are known for identifying niche requirements of consumers and are intuitive in determining consumer preferences. Kich has proved its ability to understand its customers with the launch of a new range of laminate handles under its designer mortice handle category.

This new range of mortice handles offers the combination of four exotic features such as decorative laminates, delightful colours, modern design and stainless steel - which satisfy a niche requirement

Handle With Kich Now you can enhance your interior elegance with Kich’s newly launched laminate handles.

Mr. Bharat Hapani, Managing Director, Kich Architectural Products Pvt. Ltd.

Kich has redefined the beauty of laminates by surfacing it on the mortice handles

of consumers.

Since eons, decorative laminates have been a significant source of charm for interiors. Kich has today redefined the beauty of laminates by surfacing it on its mortice handles.

The newly launched mortice handles comprise of decorative laminates as an integral part of the

that its newly launched laminate mortice handles will surely gain a preference in the marketplace.

“With the help of effective market research, we could identify a potential niche. With our new invention of innovative mortice handles - a combination of high grade stainless steel and laminates - customers can enjoy the beauty of laminates, solidity of stainless

Furthermore these products are approved by a 100,000 working cycle test.

In addition to its technical benefits, Kich laminate mortice handles are also able to enhance their appeal by virtue of their aesthetic appearance. While surface laminates render a royal look,

No. of Issues

high grade stainless steel makes it captivating. Available in a wide range of colours, it enables further synergy between other decorative items at home or at the office.

Thus, with multiple features that add value the company is certain

steel, contemporary designs and choice of colours - all in one product,” said Mr. Bharat Hapani, Managing Director of Kich Architectural Products Pvt. Ltd. aiming to continue the Kich tradition of setting benchmark in the industry.

Contact tel: +91-281-3290316 email: msc@kichindia.com web: www.kichindia.com

Subscribe to The Inside Track and stay connected &

design of the product. It has a high degree of resistance to scratch and abrasion. These mortice handles are crafted of corrosion resistant high grade AISI 316 stainless steel which increases its durability and keeps it new and fresh for long.

21

&

&

You Pay

You Save

36 + 8 Free

Rs. 900

20%

24 + 4 Free

Rs. 600

16%

12

Rs. 300

Please fill up this coupon and send it along with your cheque/DD to: Marvel Infomedia Pvt. Ltd., B 62, 1st Floor, Cotton Exchange Bldg, Cotton Green, Mumbai 400 033.

Tel (022) 23736133/1, 32958501Fax (022) 23743069 Email response@marvelinfomedia.com www.theinsidetrack.in I am enclosing a cheque/DD No _________________ Dated __________________ drawn on ( name of bank ) __________________________________________________favouring “Marvel Infomedia Pvt. Ltd.” for Rs.___________________________________________ ( Add Rs 40/- for non Mumbai cheque/DD ) YOUR DETAILS Mr/Mrs/Miss/Ms_____First Name _________________surname _______________________ Address_______________________________________________________________________ ______________________________________________________________________________ City____________________________________________State__________________________ Pin Code_________________________________Phone _______________________________ Email___________________________________Occupation____________________________

the inside track reserves the right to extend, cancel or discontinue the offer without giving any reason or prior notice

22

THE INSIDE TRACK June 2014

Fair News

Archidex features hundreds of manufacturers, distributors, retailers and designers showcasing products and services which include carpets, curtains and blinds, decorative accessories, fabrics, homewares, lights and lamps. The event will be targeting architects, interior designers and specifiers, stunning fabrics and imaginative lighting.

Masterpiece London Date 26 June - 02 July 2014 Venue London, UK Contact web: www.masterpiecefair.com

Design Miami/

Masterpiece London is one of the city’s most popular events for decorators seeking unusual antiques, art, design, elegance and luxury.

Offering over 3000 years’ of art history from antiquity to contemporary, Masterpiece London provides something of interest for every visitor presenting a unique opportunity to collect across multiple categories and eras. Each item at the fair is individually vetted by 26 committees of independent experts and specialists before the event opens, giving buyers added confidence in the works being offered.

Date 17 - 22 June 2014 Venue Basel, Switzerland Contact web: www.designmiami.com Design Miami/ is a global forum for design. Each fair brings together the most influential collectors, gallerists, designers, curators and critics from around the world in celebration of design culture and commerce.

Occurring alongside the Art Basel fairs in Miami, USA each December and Basel, Switzerland each June, Design Miami/ has become a premier venue for collecting, exhibiting, discussing and creating collectible design.

Design Miami/ is more than a marketplace for design, where the world’s top galleries gather to present museum-quality exhibitions of 20th and 21st century furniture, lighting and objets d’art. By continuously expanding and enriching its programming, Design Miami/ seeks to not only satisfy the demand for a high-end design fair, but also to broaden awareness of modern and contemporary design, fuel the market for collectible design, and provide an exciting yet accessible destination for collectors and enthusiasts alike.

Design Tokyo Date 09 - 11 July 2014 Venue Tokyo, Japan Contact web: www.designtokyo.jp

Dwell on Design Date 20 - 22 June 2014 Venue Los Angeles, USA Contact web: www.dwellondesign.com Dwell on Design is an industrial event that is going to be held in Los Angeles for three consecutive days. It is a significant business to business event that aims at enhancing the growth of technology and design industry. It is a useful trade event that will offer vast exposure to more than 400+ national and international exhibitors to display digital products and design and technology services. It is a significant business to business forum that will offer new entrants a platform to engage with the international market.

Archidex Date 25 - 28 June 2014 Venue Kuala Lumpur, Malaysia Contact web: www.archidex.com.my

Design Tokyo is a specialised event that showcases the latest design and products and brings together leading designers from all across the world. This event caters to sectors of interior, fashion, textile, dining and outdoor living. Today, people are not only satisfied with the quality of goods they buy, but even look for diversity in design. Design Tokyo is an event that will make attendees aware of modern products that are made with traditional techniques. This event therefore will be of prime significance for those interested in products that are for mass production but made with traditional techniques.

Fairs & Exhibitions Date 19 - 21 June 2014 , Heimtextil India Venue Mumbai, India Contact web: www.heimtextil.in Heimtextil India is an international trade fair for home textiles and accessories. It provides buyers with a wide range of products covering virtually all sections of the home textile industry including furniture fabrics, bed linen, bath linen, table and kitchen linen, accessories, floor coverings, wallpaper, window decoration.

Advertorial

Postal Registration No. MCE/129/2014-16 RNI NO. MAHENG/2007/19853. POSTED AT MUMBAI PATRIKA CHANNEL SORTING OFFICE, MUMBAI G.P.O. 400001. DATE OF PUBLICATION: 15th OF EVERY MONTH, dATE OF POSTING: 15th & 16th OF EVERY MONTH

24

THE INSIDE TRACK June 2014

Spot Light

“T

he Urban Dictionary states ‘Artsy Fartsy’ means something supposedly highly cultural, which to the regular person may seem merely pretentious.

So we thought it would be fun to turn this meaning over on its head, hence our name is a deliberate paradox. Basically we are you. We create what we would love to keep around our own homes but we won’t mind sharing it with you! Something that is simple and real, art and artefacts that don’t squeeze the juice out of the right side your brain to

Artsy Fartsy!

Artsy Fartsy is the new talk of the town that

effectively lets us peek into the world of art. understand or scrutinize. A master piece that makes you say - Oh that’s so me! I have to take this home!” expresses Shreya Naik, Founder, Artsy Fartsy as she tells us what the company is really about.

Shreya is an entrepreneur and an avid music lover, so much so that she is the proprietor of her own artist management company - Dream Makers, playing gigs in every nook and corner of the country. Her musical zeal doesn’t end there; she

handles live programming for Blue Frog, the acclaimed best live music venue in India.

After three years of managing creative minds via her talent management company called Dream Makers Entertainment, 25 year old Shreya Naik says she felt inspired to create her own versions of art.

The result was the launch of her new interior and art company called Artsy Fartsy Co in Mumbai that aims at primarily creating extremely affordable and young art.

“I’ve always believed that art cannot exist without freedom. Most artists today either don’t have an outlet or platform for their art, or are expected to create art that is conventional and understandable.

The idea behind Artsy Fartsy was to give young talent a platform to do what they are best at - no holds barred. ” Says Shreya.

Artsy Fartsy supports community art apart from managing and promoting graphic artists and art peeps along with art prints and

Shreya Naik, Founder, Artsy Fartsy

doodles. The venture also focuses on doodles and an 18th century form of furniture restoration called Découpage. Découpage is the art of decorating an object by gluing coloured paper cutouts onto it in combination with special paint effects. Any object can be découpaged be it a small box, an item of furniture, canvases, mirrors, even musical instruments and their cases.

Each layer is sealed with varnish using multiple coats until the “stuck on” appearance disappears and the result looks like painting or inlay work. The traditional technique uses 30 to 40 layers of varnish which are then sanded to a polished finish.The finish once sealed is completely water proof and extremely durable.

In addition to Art, the company also focuses on organising flea markets. They cater to community art that brings together a variety of art forms under the same roof.

Currently they are retailing all their art online on Facebook. A retail store is also in the pipeline but perhaps at a later stage.

Contact tel: +91 9004744445 email: shreyarnaik@gmail.com

Artsy Fartsy supports community art apart from managing and promoting graphic artists