The Inside Track May 2016

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Transport Your Bathroom Into The Future with touch Technology Artize adds a high-tech spin to your bathroom with Showertronics iV6, a revolutionary new product that reinvents your showering experience.

We have often seen tricked out home theatres and futuristic security systems, but now the Jaquar Group has introduced a solution for your shower that is a perfect combination of functional simplicity and techno wizardry.

determines and activates the 6 valves and sensors along with their maximum flow rates. The system also has a warm up mode that preheats the shower by flushing out cold water until the desired pre-set temperature is reached.

If you thought smart devices and apps have not yet made it into the bathroom, think again! The Showertronics iV6, launched by the luxury brand Artize is a technosolution that reinvents the pleasures of bathing.

It’s technology that makes the difference in Showertronic iV6. It offers several key advantages over other systems - advantages that come from being an Intelligent Valve Sensor System.

At the heart of the Showertronics iV6 system is an electronic thermostatic mixing system that has 6 electronic valves, and multiple sensors. These valves and sensors are synced to a state-of-the-art intelligent control software that manages a set of unique showering operations.

There are no cartridges hence no small electric

While there is a lot of hightechnology that runs this system, what the user sees is just a sleek touchpad interface - a beautiful, simple to use and completely waterproof device. This touchpad is essentially his command centre from where he can direct his shower to perform in numerous ways making his daily showering routine so much more than just a mundane activity.

Once installed the Artize Showertronic iV6 features an automatic startup that lets the system self-set itself after installation. This intuitively

motors or other similar parts that need to constantly be recalibrated or replaced.

The system can handle differential pressures: even up to 5 bar, between hot and cold water inputs.

The high-precision sensors check water flow rate and temperature every 50 milliseconds for instant control and cut off, if required Adding some more technological prowess is a settings memory that stores your favourite settings such as your preferred water outlet, flow rate and temperature. The system also ensures you always have a steady water flow that is regulated by the 6 intelligent valves, sensors and software that all work in tandem.

rate of the shower when you wish to restart it.

While bathing pleasure is clearly the highlight of the system, aspects of safety and hygiene are not ignored.

Safety is ensured by using a low voltage (12V DC) battery compliant for wet areas. There is also no risk of scalding as the water

Artize’s Showertronic iV6 also comes with a pause feature that maintains and automatically finds the exact temperature and flow temperature is kept constant with no hot water shocks.

The system has an automatic internal clean-up as well as a thermal disinfection feature that flushes hot water through all outlets for 5 minutes - at maximum temperature.

Showertronic iV6 has been designed and built with a range of features and benefits that will soon be seen not as luxuries but as necessities by anyone who experiences them. Coupled with Artize’s Rainjoy extralarge, concealed overhead shower they together offer a spa-like experience that is quite extraordinary.

Contact web: www.artize.com

Volume 10. Issue 5 . May 2016 Rs. 25/-

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INSIDE TRACK CONNECTING THE DESIGN COMMUNITY Now view our web edition on www.theinsidetrack.in

Cover Story

T

he world economy is slowly recovering from a slowdown and the upheavals in the global market in recent years. While China’s economy has been slowing down, many smaller Asian countries like Vietnam, Indonesia and Thailand are gaining prominence.

India still has an edge over most countries due to fairly low production costs, but there is still much that needs to be done to boost India’s manufacturing sector.

To this end the Indian government launched the Make in India program to attract companies to increase the production of high quality manufactured goods.

Make in India aims at increasing the country’s GDP and tax revenues by manufacturing products that meet high quality standards and minimising the impact on the environment.

Fostering innovation, protecting intellectual property, and enhancing skill development are the other aims of the program according to the Make in India website.

T h e r e a r e s e v e r a l In d i a n companies within the building products industry that are already on the path to growth, either through boosting their manufacturing

Expanding India Inc. Indian companies are thriving by taking home grown products and designs to the world. BY ALYSSA LOBO

This year Parryware is planning to increase exports out of India as the cost of manufacturing in the country has become competitive

potential, home grown innovation, or exporting their products abroad.

In the last five years, Somany has grown at a CAGR of almost 23% in terms of top line and 14% in volume growth

Indian companies have grown tremendously in this sector. Some like the Jaquar Group, Cera, Kajaria Ceramics, Somany Tiles and HSIL Limited have multiple brands and are leaders in this segment.

Parryware is one of India’s leading manufacturer of bathroom products, from EID Parry, one of the country’s oldest business entities. In 2006, it entered into a joint venture with Roca Corporación, Spain, and became a Roca Group subsidiary in 2008 and turned into a whollyowned subsidiary of the Roca Group in 2011.

This year the company is planning to increase exports out of India as the cost of manufacturing in the country has become competitive.

Currently exports account for around one to two per cent of the total sales, and it may go up to three or four per cent.

Somany is another company that has greatly increased its exports. In

the last five years, the company has grown at a CAGR of almost 23% in terms of top line and 14% in volume growth.

Earlier this year the company also completed the expansion of its Kassar plant in Haryana. It exports its products worldwide with a presence at some prominent international ceramics fairs. The company also has a strong presence in tier two and tier three cities in India.

HSIL is known primarily for its sanitaryware brand Hindware. Over the past year HSIL has aggressively marketed Hindware’s new fittings segment with a massive campaign featuring Shah Rukh Khan.

HSIL is looking to double production capacity this fiscal. To this end they have two sanitaryware plants, one in Bahadurgarh Haryana with a capacity of 1.8 million pieces and the other in Bibinagar, Telangana continued on page 4

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THE INSIDE TRACK May 2016

Last year HSIL launched air-purifiers, a new consumer business vertical under the brand ‘Moonbow’

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INSIDE TRACK

CONTENTS

MAY 2016

COVER Expanding India Inc. 3 STORY continued from page 3 with a capacity of 2.0 million pieces.

The combined capacity thus is 3.8 million pieces. “Both the plants at present are undergoing Brownfield expansion as we are adding one lakh piece module at Bahadurgarh and 3-lakh piece module at Bibinagar plant. In addition, we have already announced our land purchase in Gujarat where we propose a Greenfield sanitaryware plant of 1.2 million piece capacity”, says Sandip Somany, Joint Managing Director, HSIL Limited.

HSIL is opening one more plant in Telangana to complement their sanitaryware and glass container manufacturing units. “The move to Telangana from Gujarat was strategic. Market research indicated that demand for these products is larger in South India. In addition, there are advantages of putting the closure project near to the glass plant where the customer base is,” says Sandip Somany.

HSIL’s other brands; Raasi and Benelave (address the ‘value for money’ category. While the brand continued on page 5

Crafting The Contemporary 6 Nagold - Made For India 8 Founts of Creativity 10 Unleashing Dharavi’s Design Potential 12 Moooi Takes On Milan 13 Young Designers Wow At Milan 17 The International Edge 20 Exhibitions and Fairs 22 The Latest On Recent Launches And Products 24 Rice Up To The Challenge 28

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Creative Director Natalie Pedder-Bajaj Assistant Editor Shweta Salvi, Senior Sub-Editor Alyssa Lobo Sub-Editors Tasneem S. Pocketwala, Rehana Hussain Layout Design Asif Shayannawar, Darshan Palav, Priyanka A. Dhumal, Snigdha Hodarkar Marketing: Mumbai Rakesh Kini (Head-Marketing), Ganesh Gurav, Vivek Jadhav. B 62, Cotton Exchange Bldg, Cotton Green, Mumbai 400 033 Tel: (022) 23736133/1, 23743069 Email:response@marvelinfomedia.com Delhi Ms. Sumita Prakash, Flat F 304, Rajasthan C.G.H.S. Ltd, Plot No. 36, Sector 4, Dwarka, New Delhi Tel: 9899179540 Email: sumitabiswas63@ gmail.com Chennai Mr. S. Venkataraaman, Flat No. 2, 3rd Flr, E Block, Hansa Garden, 30 Madampakkam Main Rd, Rajakilpakkam, Chennai 600 073 Tel: (044) 22281128 Mob: 9444021128 Email: svenkat@marvelinfomedia.com Kolkata Mr. Subrata Mazumder, 2, Nabapalli (Bidhanpalli). Kolkata 700084 Tel: (033) 2410 4296 Mob: 9831131395 Email: subrata22@rediffmail.com Europe 282, Rue du Noyer, bt 16, 1030 Bruxelles, Belgium.

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THE INSIDE TRACK May 2016

Artize’s Tiara: The brand has invested in high quality, well designed products and has won numerous international design awards

m a n u f a c t u re s s t a i n l e s s s t e e l architectural hardware products.

Prior to this, it won the Red Dot award in 2009 for its Indicator Bolt/Latch. Dunex is the first Indian product manufacturer to have won the award.

Dunex’s products are made from an anticorrosive high grade AISI 316 Stainless Steel that is manufactured with the highest possible standards. Dunex is a well-established brand in various countries like United Kingdom, United Arab Emirates and many developing countries.

Ebco is another company that designs and produces in India.

The company began by producing tools and later on diversified into furniture hardware. Since then it

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quality standards, affordable prices and a national distributor network that spans every major city of India. The company has a design and product development department which employs stateof-the-art design software and CNC Machining Technology which enables Ebco to launch new products every month.

Ebco also partners with foreign companies Peka and Salice to market their products in India.

Among furniture companies, Featherlite is a leader in the office furniture solutions segment.

T h e c o m p a n y i s k n ow n f o r manufacturing and marketing extremely innovative and cost effective, customised office furniture such as modular work

continued from page 4 Amore offers premium wellness products. This includes waterheaters from Hindware-Atlantic.

But apart from Indian manufacturing, Indian design has also progressed considerably over the years. Companies such as the Jaquar Group, Dunex, Ebco and Featherlite design and produce their products in India.

Some have even won international design awards. The Jaquar Group in particular has devoted considerable resources and efforts towards providing high quality, well designed products for the global market through their luxury brand, Artize.

Artize has won international awards such as the iF Design Award (for Linea), the Good Design Award (for Confluence, Linea, Tiara) and the Plus X Award (Tiara and Linea).

Its brand, Jaquar is one of the fastest growing bath brands in the world with a presence in 30+ countries across Europe, Middle East, Asia-Pacific and Africa.

It has gradually diversified into different products with the goal to being a complete bathroom solutions provider.

Ebco’s design and product development department employs state-of-the-art design software and CNC Machining Technology

Recently it moved into the lighting segment with Jaquar Concept Lighting.

Du n e x i s a n o t h e r In d i a n company that has garnered international acclaim.

Dunex’s GH-20 ‘The Palm’ Door Handle won the Good Design Award, Chicago: Hardware 2015. The product was designed

by Ketan Khambhayta. Dunex

Featherlite is known for manufacturing and marketing extremely innovative and cost effective, customised office furniture

has become a leading manufacturer in the industry.

To d a y, E b c o’s i n - h o u s e manufactured product range spans Drawer Slides, Hinges, Computer Furniture Fittings, Joinery Fittings, Wardrobe Fittings, Window and Door Fittings, Architectural Fittings, and more.

Ebco’s strengths are an ever widening product range, stringent

stations, chairs, partitions, desks, conference tables, etc.

Contact web: www.hindwarehomes.com www.somanyceramics.com www.featherlitefurniture.com www.jaquar.com www.artize.in www.dunexmetal.com www.ebco.in www.parryware.in

Dunex’s products are made from an anticorrosive high grade AISI 316 Stainless Steel

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THE INSIDE TRACK May 2016

India Spl.

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ndian handicrafts are known the world over for their superior quality, beauty and artistry.

Despite this, Indian handicrafts tend to be stuck in the past, recreating traditional designs and motifs. Thus they are relegated to the status of tourist souvenirs.

Yet many Indian designers, both up-and-comers, as well as established names, are turning to Indian handicrafts to create innovative and award-winning products.

Here is a look at some of the companies and designers who are changing people’s perceptions of the crafts.

Sandeep Sangaru Studio Sandeep Sangaru is the owner of Sangaru Design Studio, a multidisciplinary design consultancy firm and Sangaru Design Objects Pvt Ltd., a manufacturing company based in Bangalore, India.

Sangaru graduated from the Indian National Institute of Design (Ahmedabad) with a background in mechanical engineering. His multidisciplinary background led him to explore different mediums and materials.

Sangaru’s first collection, ‘Trussme’ is a range of bamboo furniture for which he won the Red Dot Design award - Best of the Best 2009. It also won the Grand Award and the Gold Award at Design for Asia, Hong Kong Design Centre, 2011.

Through this collection he highlighted bamboo’s suitability as furniture material. The range is based on a construction technique that uses solid pole bamboo and split bamboo in a typical way and these laminated modules act like a truss, a very light load bearing structure.

Sangaru was also recognised as British Council’s Young Creative Entrepreneur in the Design for Social Impact category. He designs,

Crafting The Contemporary Many Indian designers have successfully melded handcrafted techniques with contemporary design. BY ALYSSA LOBO

skills to upcycle sari scrap into home furnishings, using printing waste to make lamps, and converting political flex hoardings into bags and wallets.

Contact web: anu.tandonvieira@gmail.com tel: +91 98201 38062

Sandeep Sangaru won the Red Dot Design award - Best of the Best 2009 for his first collection, ‘Truss-me’, a range of bamboo furniture

manufactures and markets furniture and accessories for contemporary urban homes and work spaces. He brings together crafts with design and technology to make furniture that is invaluable, accessible and enjoyable. The studio has been actively involved with the craft sector, working with local people and materials to create global products.

Sangaru Design Objects Pvt. Ltd, which brings together traditional knowledge and skills in crafts combined with design and technology.

Contact web: www.sangaru.com The Retyrement Plan After working on a range of market driven projects for over 25 years, Anu Tandon Viera started feeling the need to use her experience and expertise in making a difference to the environment as well.

She founded The Retyrement Plan with the intent of using materials that are not considered beautiful or exclusive, in the classic sense and converting them into well designed, appealing products.

These products also incorporate the waste that is generated by so many industries.

Viera has a hands-on approach and designs alongside weavers, printers and other craftsmen to give form to a concept. The materials used are all either recycled or sustainable.

The tyres are washed, sanitised and then worked upon. The ropes made out of recycled tailoring waste or plastic wrapper waste are carefully coordinated to be woven into weaves that are durable and will come together in a cohesive manner to result in a unique and well detailed product.

She makes use of various other materials such as combining crochet

Rhizome Rhizome is a sustainable design firm working out of Ahmedabad, founded by designer Rebecca Reubens. A large part of her work has been in the development sector, where she has worked with multi-governmental institutions, governments, NGOs, SMEs and communities in Europe, Asia and Africa. Bamboo and rattan are her core areas of expertise.

Rhizome takes its cue from craft practice, and designs products that are made from local materials, do not require a capitalintensive infrastructure, and offer employment to local communities, including marginalized groups such as women.

An example of their sustainable products is the Wishboo chair. This chair reinterprets Wegner’s iconic Wishbone chair in bamboo.

The design strategy included staying true to the logic of the form; using bamboo’s properties as carefully as Wegner used wood’s properties and adjusting the aesthetics and scale to make it recognizable but not identical.

Contact web: www.rhizomedesign.co.in

Rhizome designs products that are made from local materials and do not require a capital-intensive infrastructure

Anu Tandon Viera designs alongside weavers, printers and other craftsmen to give form to a concept

THE INSIDE TRACK May 2016

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will never have the exact colour to one another.

There are other collections such as Amara (ikat patterns in different abstractions and colour palettes), Namah (wool and sari silk blends) and Panja (banana silk weaves).

Contact web: www.mishcatco.com Ishrat Sahgal uses recycled sari silk, hand spun wool and other traditional fabrics in her line of carpets

Side Table by Studio Alaya

Alaya Design Studio Al ay a i s a d e s ig n - l e d s o c ia l enterprise based in Uttarakhand headed by principal designer Joshua Paljor Hishey along with partner Richa Ghansiyal.

Alaya Design Studio produces a range of artisanal handcrafted furniture, lighting and home decor accessories made from 100% natural and renewable materials such as bamboo, natural fibres, non-endangered wood and assorted recycled materials. They also work

materials and their capability in handcrafted techniques enable them to offer one-of-a-kind exclusivity. Their clients include some unique and high-end ecotourism and hospitality ventures in Uttarakhand.

Contact web: www.studioalaya.com Mishcat Co. Ishrat Sahgal uses recycled sari silk, hand spun wool and other traditional fabrics to envision a line of carpets and objects for contemporary spaces.

Through her design studio Mishcat Co, she supports independent artisans and their families across Rajasthan.

Alaya Design Studio works with traditional artisan communities in the Himalayan region

with traditional artisan communities in the Himalayan region making handcrafted copperware, Tibetan hand carving on wood, Kumaoni Aipan paintings as well as natural fibres based handlooms.

They work with Himalayan region based craftspersons and informal sector workers to provide income generation opportunities and help develop their entrepreneurial skills. They share inputs in design, skills, infrastructure informations, financial and business management literacy with artisans. Alaya follows a for-profit market led approach while ensuring adequate returns to the producers.

They provide custom design services for residential and hospitality projects. Their expertise in ecofriendly and sustainable natural

T h e d e s i g n s t u d i o t re a t s the floor as a canvas for a piece of contemporary art, just like a wall.

The Loka collection uses leftover sari silk yarn collected from independent sari weavers all across the south of India, mixed with bits of gota, chanderi and other fabrics.

Similar coloured yarns are clubbed together in colour families: purples, blues, greens. Once on the loom, each knot is hand woven. Once the base is laid out, rugs are then re-dyed, washed, coloured, faded, tempered and then left out in the sun to achieve the perfect look. Thus, each rug is unique, and though similar in design,

Jenny Pinto Jenny Pinto started making handmade paper in 1998. After working as an advertising professional for almost 17 years, she wanted to engage in something that would help her reconnect with the earth.

Hence she turned to papermaking, which was her first step towards creating lamps.

Pinto prefers making the paper herself; the paper is made from natural fibres generated from waste derived from agriculture and the rural cottage industry - banana, mulberry, kora grass, jute, sisa.

The paper that is made in her studio is used to make a range of lights, stationery and home accessories. She also make site-specific light sculptures.

She also helps NGOs with design and technical inputs, to set up rural

Jenny Pinto designs lamps from paper she makes from natural fibers generated from agricultural waste

groups of women entrepreneurs.

Contact web: www.jennypinto.com

Working with regional artisans in Gujarat, Anjali Rana fuses felt seamlessly in her fabrics

Anjali Rana Anjali Rana meticulously handcrafts home linen, accessories and embroidered felt rugs, collectively for her brand called Mohabbat.

After doing Fashion Designing from NIFT she enrolled for Textile Designing at NID, Ahemdabad. It was here that she got involved on a project with the regional artisans in Mundra, Gujarat, and learnt of a possibility to fuse felt seamlessly and give it paper-like raw edges. These are now incorporated in a line of rugs with the help of highly skilled Kashmiri craftsmen.

Contact web: www.anjaliranadesign.com

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THE INSIDE TRACK May 2016

Interview

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agold is the international home appliances brand of Hafele. Recently the brand introduced the J-series, a range of built-in models from the Nagold series - redesigned, remodeled and re-engineered to give uniformity in design, technology and functionality.

Nagold - Made For India Hafele’s brand of built-in appliances, Nagold has been specially customised for the needs of the Indian consumer. BY ALYSSA LOBO Germany, bordering the northern Black Forest; incidentally, it also is the place of origin of the 93-year-old Häfele Empire. The Nagold range of built-in home appliances is named after this town from where we originate. With the Nagold brand name, we present to you the trademarked ‘Häfele’ excellence in quality and functionality.

What are the various appliances offered currently under the Nagold range?

Taniya Bose, Product Manager Appliances, Hafele India Pvt. Ltd.

The new range of electric, steam and microwave built-in ovens from the J-series come with advanced convention, steaming and warming features, respectively, that sufficiently meet the Indian standards of cooking and at the same time are ideal for experimental baking, grilling or roasting.

The Inside Track spoke to Taniya Bose, Product Manager Appliances, Hafele India Pvt. Ltd. about Nagold’s positioning in the Indian market and the special features they have introduced to their range of international appliances for the Indian consumer.

Why the name Nagold?

Nagold is a town in southwestern

The Nagold series of international home appliances cater to all your cooking and cleaning needs amidst an experience of supreme efficiency.

Through the Nagold series, we provide you with every possible convenience that makes your time spent in the kitchen truly worthwhile.

You can now meet your daily cooking needs with a level of smarter efficiency through our exclusive range of built-in-hobs; and to extend your culinary skills to experimental baking, grilling or barbequing, we present you with our range of built-in microwave and electric ovens, deep fryers and barbecues.

Your cooking experience is further enhanced with our range of noiseless cooker hoods that work effectively to pull-in all the expended smoke and gaseous cooking residues. Nagold’s dishwasher, washing machine and refrigerator complete your home cleaning and storage needs.

Nagold’s Teresa 90 Extraction hood has been specially designed to absorb the heavy fumes of Indian cooking

What is the gap that Hafele aims to fill with this range?

The built-in appliances space in India had players that existed at the super premium segment (high-end imported brands from Europe) of the market and those that existed at the entry level positions (local brands); there was no one really present in the middle providing a strong value proposition to the customers.

The objective behind launching the Nagold range was to fill this gap and bring in a range that offers superior quality appliances but at affordable prices. It has taken us over a year to put together this range taking into consideration the specific needs of the Indian

customer and building in such configurations into our range that meet the uniqueness of what the Indian customer really wants.

Until now, none of the European players that exist in the appliances segment in India have really customised their range to suit Indian requirements - they bring in appliances with European features which may or may not work for all the customers.

What is the pricing strategy of the Nagold range?

The Nagold range was introduced to fill the glaring gap that existed in the market between the superpremium and entry-level segments.

Nagold was launched to fill the gap between the super-premium segment and the entry level appliances

Nagold Appliances gives customers the approachability to international designs and technology with Indian features at the most competitive price points

THE INSIDE TRACK May 2016

This has led us to introduce an effective value-proposition with our range of Nagold Appliances where a customer has the approachability to international designs and technology (that compete with players existing at the premium segments) with Indian features at the most competitive price points.

Normal) -T (Tropical) which has an operating temperature of 10˚C to 43˚C. The Tropicalized Compressor works perfectly for the Indian climate providing optimum cooling and humidity thus reducing wear and tear and boosting the life-span of the refrigerator.

Hafele offers the efficiency o f t h e traditional wood-fire Indian cooking along with the convenience of modern technology through its range of ORO builtin hobs from Nagold. These hobs come with supernova brass burners which have been engineered to provide the most favorable flame for Indian cooking styles - the flame automatically takes the shape of the cooking pot be it a round-bottomed wok or a flat-bottomed pan!

Nagold’s Teresa 90 Extraction hood has been specially designed to absorb the heavy fumes of Indian cooking. What’s more is that this hood comes without filters, eliminating the tiresome activity of cleaning and maintaining the filters on a weekly basis.

Where is Nagold designed? If Nagold is India specific then, is it tried and tested for the Indian culinary styles and methods?

What is the current market reach of Nagold products? What are your plans for product and brand visibility? How do you plan to reach your customers?

The Nagold range is a result of in-depth internal research and development. We have noticed

To penetrate the market with our Nagold range we have set out to

The appliances are built in such configurations that meet the uniqueness of what the Indian customer wants

that Indian cooking patterns and requirements are quite different from the European style of cooking.

Hence, to bridge this gap, Hafele has introduced a new series of built in appliances range called the J-series under the Nagold brand.

This series is a style statement reiterated with a black design. The J-series comes with international design and technology that closely embeds Indian features.

The Nagold built-in refrigerator has a climatic class of SN (Sub-

open Exclusive Nagold Galleries in major metros and expand our reach with Nagold counters across the country. Currently we have seven exclusive Nagold Galleries and over 250 Nagold counters across the country.

Apart from this, the brand is gaining momentum for its unique proposition of being an international range in terms of design and technology which yet caters to Indian patterns of consumption through its host of

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Nagold’s range of ORO built-in hobs offers the efficiency of the traditional wood-fire Indian cooking along with the convenience of modern technology

specially engineered features. Our proposition of ‘Made for India, Made by Hafele’ has caught on with our customer base and we continue to reach out to all possible segments with this proposition.

Having said this, the most critical strategy that has worked for us is the approachability in price for a range that is as superior as any other appliances brand that exists in the super-premium segments of the market.

Do you plan to add more categories of appliances to the Nagold range in the near future or do you intend to include stand-alone appliances?

Nagold is well accepted by the customers and the end user because of its design, features and excellent service support. In the coming times, you will see further integration in the design of our appliances to give your kitchen a modern, minimalistic and uniform look.

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THE INSIDE TRACK May 2016

Spot Light

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t this year’s FuoriSalone in Milan, Axor WaterDream 2016 presented five original spouts by designers David Adjaye, We r n e r A i s s l i n g e r, F RO N T, G a m Fr a t e s i a n d Je a n - Ma r i e Massaud at the Axor showroom in Milan.

The range builds on the technological capabilities of the Axor U-Base. The Axor U-Base is a universal fixture base that allows a simple and seamless connection to its counterpart -the spout: from standardised (e.g. Axor Starck V) to bespoke fittings, exchanging or upgrading spouts is possible without sanitary installation. In addition, the Axor U-Base offers the security, longevity, and perfect water control of an Axor product.

It served as the starting point for this year’s Axor WaterDream design partners. “It supported the expansion of our creative horizons beyond purely industrial toward more individualized manufacturing“, says Jean-Marie Massaud, long-time Axor design partner.

A x o r Wa t e r D r e a m 2 0 1 6 envisioned a new dimension of individualization: washbasin

‘Water Steps’ by FRONT underlines the emotional potential of water

spouts crafted from alternative materials with total freedom of form for seamless integration in the interior design or for creating a personal statement. Within this creative brief, Axor invited worldrenowned design partners to present their visions for the meaning of water within the living spaces of tomorrow.

Together with Axor, David Adjaye, Werner Aisslinger, FRONT, G a m Fr a t e s i a n d Je a n - Ma r i e Massaud designed unique spouts that through their materiality, form and function, give a new emotionality and value to the tap itself and the water passing through it. Axor presents these five original pieces.

Founts of Creativity

Axor WaterDream 2016 brings a new level of individualisation by building on its Axor U-Base to create a range of washbasin spouts crafted from alternative materials. BY ALYSSA LOBO

Werner Aisslinger’s ‘The Sea and the Shore’ is a hybrid consisting of a fountain and a shelf

Each architect and designer experimented with alternative materials and forms to celebrate water and its path on a functional, and on an emotional level.

In British architect David Adjaye’s concept Ritual, water appears from under a granite inlay that is cradled by a wedge-shaped, precious metal (bronze) spout.

The water, always in view, is ritualized: from source, to flow, and finally, to descent.

G e r m a n d e s i g n e r We r n e r Aisslinger’s conceptual spout, The Sea and the Shore, is a hybrid consisting of a fountain and a shelf - a space for rituality and

In ‘Ritual’ by David Adjaye, water is ritualized from source, to flow, to descent

functionality. Crafted from the ancient and historical material clay,

‘Mimicry’ by Jean-Marie Massaud suggests a water-releasing object in complete harmony with the architectural landscape

it emphasizes the longevity and the value of water and water releasing objects in our societies.

Water flows from platform to platform in Water Steps, a sculptural metal spout by the Swedish duo FRONT. Fo c u s i n g o n t h e p l a y f u l exchange between form and water, it aesthetically and acoustically underlines the emotional potential of the natural element as it flows over PVD-finished, metallic surfaces.

Jean-Marie Massaud’s Mimicry suggests a water-releasing object in complete harmony with the architectural landscape. Material (marble) and form (simple, geometric shapes) suggest an

Zen by GamFratesi reinterprets the classic Japanese wood fountain

inherent connection to water and achieve an emotional enhancement of both object and resource.

Zen, designed by the DanishItalian duo GamFratesi, reinterprets the classic Japanese wood fountain.

With its minimalistic form and water flow, it achieves a tranquil and meditative spirit, which depicts the honest connection between nature and water.

Whether it is by integration or by making an obvious statement, all five crafted spouts address the evolving desire for individuality, emotionality and sensory experiences in living spaces where water interacts with us.

Contact web: www.axor-design.com

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THE INSIDE TRACK May 2016

Spot Light

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nitiated in February 2016 in Dharavi, Mumbai, Design Museum Dharavi is a platform for creating, designing, manufacturing and commercialising all kinds of goods and their makers, so they can be recognised by the local community, the city of Mumbai and the rest of the world.

Its main mission is to employ design as a tool to promote social change and innovation, and to challenge the negative perception of informal settlements around the world.

Over the past decades, local makers, entrepreneurs and innovators have contributed to turn

Unleashing Dharavi’s Design Potential An exhibition focused on showcasing

Dharavi’s thriving potential and creative prowess, Design Museum Dharavi seeks to encourage social change and innovation in this urban village. BY REHANA HUSSAIN

The museum travels on a pushcart, similar to those used by locals to distribute and sell their goods

Dharavi into a story of success and self-improvement.

The Design Museum Dharavi aims to establish new links between Dharavi and the rest of the city, promoting a greater exchange t h ro u g h a c u l t u r a l p ro g r a m that features several workshops and exhibitions.

Their mission is to focus on Dharavi’s potential and, through design, showcase it as what it really is: an exciting and promising creative community, full of potential and room for development. It is funded

by two Dutch cultural foundations, Creative Industries Fund NL and The Art Of Impact.

Amanda Pinatih, co-founder of Design Museum Dharavi says, “Dharavi is reinventing itself on a daily basis. This inspired us to create a nomadic exhibition space that operates as an exhibition venue and meeting point for cultural exchange and innovation. The museum travels on a pushcart, similar to those used by locals to distribute and sell all kinds of goods and products. Absolutely everything,

from the cart wheels to its metal frame, wooden doors, plinths, lights, museum signs and of course the products exhibited, are proudly made in Dharavi.”

D e s i g n Mu s e u m Dh a r a v i engages with local makers in new collaborations, exploring their creativity and designing new objects for public exhibitions.

The showcased objects reflect new creative directions for these local makers, portraying their identity and that of their communities in surprising and original ways.

chai and water containers,” shares co-founder, Jorge Mañes Rubio.

New typologies were created around the variety of chai containers used in Dharavi, while water containers that were mostly chubby and bulky with

The nomadic exhibition space operates as an exhibition venue and meeting point for cultural exchange and innovation

Design Museum Dharavi uses design as a tool to challenge the negative perception of informal settlements

The museum opened with an exhibition inspired by local themes and everyday symbols such as chai, water containers and brooms. The second exhibition featured a street cricket tournament, where richly hand embroidered uniforms and stunning hand carved wooden bats were not only displayed but also put into action.

“Our first exhibition mostly featured ceramic pieces. We worked with the Chauhan family who were into the pottery business since several generations and together focused on two central themes around Dharavi:

minimum room for improvisation were given a new twist by stacking them on top of one another.

The next exhibitions and workshops are programmed for the next couple of months in Dharavi (the themes will be ‘houses’, showcasing models made by real contractors from Dharavi, and design/castes); and a conference will be held in summer 2016 in Amsterdam, where the results of the Design Museum Dharavi will be exhibited and discussed.

Contact web: www.designmuseumdharavi.org

THE INSIDE TRACK May 2016

Spot Light

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oooi, founded in 2001

by Marcel Wanders and Casper Vissers is named after their native Dutch word for beautiful - the third ‘o’ in the brand name stands for an extra value in terms of beauty and uniqueness. In addition to Marcel Wanders’ designs, the Moooi portfolio contains a range

Moooi Takes On Milan Moooi exhibited its latest collection in

furniture, lighting and carpets during this year’s Fuori Salone. BY ALYSSA LOBO compositions on pedestals and carefully placed inside a mysteriously dark and seductive ballroom.

Here’s a look at some of the most innovative and exciting products from their exhibition.

Charleston Chair Possibly Moooi’s quirkiest product is co-founder Marcel Wanders’ Charleston Chair. This is a classic Chesterfield sofa that has been turned on its end so it points almost vertically upwards. The seat is slender and elongated, while it plays with the viewer’s mindset and expectations.

The traditional armrest becomes

The Charleston Chair is a classic Chesterfield sofa that has been turned on its end, playing with the viewer’s mindset and expectations

of work from other nationally and internationally recognized designers.

These include, amongst others, Jurgen Bey, Bertjan Pot, Maarten Baas, Jaime Hayon, Neri & Hu, Joost van Bleiswijk, Studio Job and Nika Zupanc.

In addition to their main brand, the company also has a brand of luxury carpets called Moooi Carpets. All the carpets combine an endless mix of colours thanks to the use of a ground breaking high definition Chromojet printer and its accurate tones, which generate

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a playful illusion of depth. The collection counts on a broad variety of possibilities, being composed by three different families: the Signature, Moooi Works and Your Own Design. Each family group offers a number of different solutions to meet the many demands of projects and individual taste.

During Salone del Mobile’s 55th edition, Moooi presented its products at via Savona 56, Milan. The centre of this year’s presentation is Moooi’s new collection: 22 new pieces majestically presented in beautiful

a very comfortable seat. A metal swivel stand holds the sofa upright, allowing the user to sit on the inner edge of the lower arm and use the seat cushions as a back rest. Moooi itself describes the chair as “…having decided to take dancing lessons to another level.”

NR2 NR2 Medium by Bertjan Pot is a throwback to one of Moooi’s classic products, the Non Random Lamp.

However there is enough novelty in this product to differentiate it from its predecessor. Inspired by the Non Random Lights collection,

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THE INSIDE TRACK May 2016

Direttore Shelves have stands modelled on colourful angled books that appear to be unsupported

NR2 Medium by Bertjan Pot is a throwback to one of Moooi’s classic products, the Non Random Lamp

Pot has rediscovered the ingeniously structured web and wrapped it tightly around a completely different light.

The new NR2 Medium is a bright bubble of fine, glossy fiberglass threads that form a symmetric, elongated network of clarity and lightness.

The fibreglass threads are finer while the shape of the lamp is more elongated and symmetric, forming a harmonious bubble of glossy light.

A LED lamp blends into the sphere, generating a broad light which radiates a warn atmosphere.

Amami Sofa Lorenza Bozzoli’s Amami Sofa is an elegant, cosy seat with fringed, soft, light-hearted beauty. The generously sized sofa makes it ideal for both quiet relaxation and social gatherings. Ombre gradients pattern the fringe surrounding the collection of Amami seats. The collection also comes with a series of different-sized poufs and stools.

Perch Light The Perch Light is a balancing sculptural light made of folded paper and brass. The lamp takes the form of an abstract bird which appears to be delicately balanced on its metal perch. The bird is illuminated through contact with the perch and this lets the bird balance and swing without any cables whilst maintaining luminance. The design was inspired by nature and in particular, the elegance and beauty of a bird sitting on its perch.

Direttore Shelves The books on Paul Cocksedge’s Direttore bookshelf are resting in compositions that defy the laws of physics. Direttore Shelves have stands modelled on colourful angled books that appear to be unsupported. They rest against each other in different arrangement

magically suspended against each other in colourful compositions.

Compression Sofa The exhibit included a version of the Compression sofa by Paul Cocksedge in luxurious Carrara marble, along with its more functional foam counterpart.

The generously sized Amami sofa makes it ideal for both quiet relaxation and social gatherings

The bird has been precisely counterbalanced to sit in a resting position on its perch unless activated into gentle motion by wind or touch.

Umut Yamac created the Perch Light family- six sculptural abstract lamps made from folded paper and brass.

and angels, creating a playful pattern. The bookshelf is inspired by the postmodernist, colourful bookshelves designed by Ettore Sottsass and the Memphis Group.

The thin elegant bookshelf blends into the wall, leaving the books

The Perch Light is a balancing sculptural light made of folded paper and brass

The foam sofa consists of a smooth slab of Carrara marble compressed into a rectangular block of foam creating a solid seat that appears to indent the chunky cuboid form like a weight squashing a piece of foam. The foam loses its linear

Compression Sofa:The foam sofa consists of a smooth slab of Carrara marble compressed into a rectangular block of foam

THE INSIDE TRACK May 2016

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edginess and acquires a sinuous, flexuous, comfortable look. The contours of the sofa flow into the marble seat leading to a marriage of opposites: soft and hard, humble and grand, light and heavy.

It is also available with a marble body and an upholstered fabric seat.

Moooi Carpets Along with a variety of new Signature Rugs, Moooi Carpets presented instruments that were implemented in the creation of individual requirements. The company offers customers a chance to draft their own designs through ‘Your Own Design’ category.

Moooi Carpets also showcased its latest range of luxury carpets. The Signature Rugs collections includes 22 rugs by created in partnership with renowned designers and fashion brands such as Marcel Wanders, Klaus Haapaniemi, Ross Lovegrove, Maison Christian Lacroix and Valerio Sommella.

The hi definition, photo realistic designs are achieved with the use of a High Definition Chromojet P, an extremely precise printing machine able to reproduce almost every colour nuance in existence.

Maison Christian Lacroix envisioned different artistic styles connected to their historical moments in the Malmaison and Palais Royal carpets. The fashion house made use of bright floral prints, hypnotizing patterns to create a touch of glamour.

Edward van Vliet’s Dutch Sky presents a fusion of east, west and Edward van Vliet’s Dutch Sky

Noortje van Eekelen’s ‘Home is where the wifi is’ uses a motif of wifi signals

typically Dutch delftware images, while Clouds is an ornamental pattern of puffy clouds. Following the decorative path, the designer’s Zigzag transforms the looks of a space with its fine webbing of geometric lines.

Taking the collection back to the present, the importance of digital communication is explored

by Noortje van Eekelen with the disguised emoticons in Dazzling Dialogues and a motif of wifi signals in ‘Home is where the wifi is’.

Valerio Sommella’s Furugs combine traditional carpet patterns with a contemporary image definition, provoking the illusion of walking on soft and fluffy surfaces.

Bertjan Pot’s 26 Stripes and Mini Tatami, define a room’s architecture

Maison Christian Lacroix envisioned different artistic styles connected to historical moments in the Malmaison and Palais Royal carpets

with their daring designs bright colours and big geometric shapes.

Moooi Carpets’ collection of Jaquard woven carpets is Marcel Wanders’ cooler design response to the needs of milder climates, where winters are mellow and summers are warm. Technically refined, high definition images can be woven into

the carpets, combining the precision of great quality with style and beauty.

This specially developed weaving technique enhances 3D effects and image depth, generating an optical illusion that is very appealing to eyes.

Contact: web:www.moooi.com www.moooicarpets.com

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THE INSIDE TRACK May 2016

Spot Light

T

he Salone Satellite event, held at the iconic design fair Salone del Mobile.Milano is one of the most prestigious design awards given to young designers.

The Salone del Mobile attracted over 3,70,000 attendees from across the world and was an ideal opportunity for these young designers to display their talent.

Here The Inside Track picks some of the most innovative and exciting participants from this year’s competition.

Offline Chair - Agata Nowak Young Polish designer Agata Nowak’s creation, the Offline Chair is a simple solution to the constant barrage of information we

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Young Designers Wow At Milan This year’s edition of Salone Satellite saw

many young designers come into their own with a host of innovative products. BY ALYSSA LOBO The chair is upholstered with soft covering fabric that provides a cozy, intimate, comfy and silent space around the user. It makes you feel safe and isolates you from the surrounding environment.

With a variety of finishing and dimension options to be selected, the chair may be the perfect solution for crowded office

The Solstice Clock is inspired by the movement of the sun and changes size during the day

face daily from our smartphones.

Studies show that an average user unlocks the phone 110 times per day!

The Offline Chair provides a space where the user can really relax. The primary function of the chair is associated with its special offline pocket that blocks off mobile and Wi-Fi signals.

This allows the user to get a moment of quietness without constantly hearing the sound of a ringing phone.

areas to help people to concentrate, or may be used at home to create a relaxation zone.

Contact: web: https://www.behance.net/ AgataNowak Photos by: Adam Markowski Crane Lamp & Solstice Clock Animaro Animaro is a design studio founded

by Matt Gilbert based in East London. Gilbert has a background in architecture and enjoys drawing

The Offline Chair provides a space where the user can really relax.

The chair has a special offline pocket that blocks off mobile and Wi-Fi signals

on architectural and structural principles in his furniture design.

He draws inspiration not from other furniture, but from inventors, mathematicians and artists such as the kinetic artist Arthur Ganson and the architect Emilio Pérez Piñero. He is particularly interested in expressing forces and material properties in a very clear and playful way.

The Crane Lamp has a walnut structure and concrete base with brass fixings. Inspired by the elongation of a crane’s neck when catching prey; the Crane Lamp is a playful moving desk lamp that can be adapted for different working set-ups. The structure consists of robust walnut sections connected to a concrete base via an axle and a brass wheel.

The cable runs neatly through the brass fixings.

The Solstice Clock has a plywood back, aluminium tracks, and a walnut mechanism. This playful moving wall clock is inspired by the movement of the sun and changes size during the day. The intention being that as one becomes accustomed to the rhythm of the movement; one can tell the time at a quick glance based upon the size. The clock movement is driven by an AC synchronous motor and is mains powered.

Contact: web: www.animarodesign.com As if from Nowhere… - Orla Reynolds Orla Reynolds trained professionally as a ballet dancer for 16 years before an injury ended her career. However the performing arts continue to influence her, as seen through

As if from Nowhere… comprises an independently functioning modular bookcase which houses four dining chairs and two tables

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her latest collection, ‘As if from Nowhere…’ The collection was inspired by the magic of the theatre and resembles a scene change.

As if from Nowhere… comprises an independently functioning modular bookcase which houses four dining chairs and two tables, when placed together form a dining table. It is ideal for small living spaces or for those who wish to cater to the unexpected guest.

The inspiration for her furniture comes from the theatre and imagining ‘the home as a stage’. Each piece has an element of surprise, choreography and performance and transforms the space it inhabits.

rising talent Maison&Objet Paris in 2015.

Studio davidpompa works with an ethos of innovating craftsmanship and materials while respecting its heritage.

One of its stand-out products at this year’s SaloneSatellite was the La Caleta Collection of handwoven wall lamps by Mexican artisans.

La Caleta creates an interesting light flare through its hand woven structure. It is a tradition in Mexico to weave any product or form. Studio davidpompa is working with a family owned

Branch-Out & Copper Braided Lamps - Studio Lorier Studio Lorier is an online brand by Dutch designer Sander Lorier. In today’s current practice of discarding products quickly, Studio Lorier tries to make pieces which will last longer.

In keeping with this philosophy, Studio Lorier’s products are stripped down to their essentials, with a minimal use of materials but still maintaining their unique functionality. To stay close to the production process, the designs are locally produced in the Netherlands, using materials such as porcelain, copper and solid wood.

Branch-out is a multi-purpose piece of furniture with a small footprint and numerous configurations. Modular elements can be connected and

There are three variations available, which can perfectly be combined or used separately. Tall is a spot light, for a concentrated beam of light and is ideal for reading or as a work lamp. Wide has a wide end for the maximum light. Fat is the best of both worlds and has a balanced shape with good light.

Contact: web: www.studiolorier.com Studio Daphna Laurens - Cirkel Wall Light Studio Daphna Laurens is the collaboration of designers Daphna Isaacs Burggraaf and Laurens Manders. They founded Studio Daphna Laurens in 2008 with the aspiration to combine industrial design, applied art and fine art.

Copper Braided Lamps is a group of pendant lamps which is braided from one single piece of copper wire

The La Caleta range creates an interesting light flare through its hand woven structure

Orla Reynolds Studio has exhibited at The Milan Furniture Fair in 2015.

In September 2015 she exhibited at Designjunction at the London Design Festival.

Contact: web: www.orlareynolds.com La Caleta Collection - Studio davidpompa Young Mexican design brand Studio davidpompa was born out of the desire to create contemporar y design with a strong commitment to Mexican identity. It was started by David Pompa Alarcón who was awarded

company to bring the right mix of tradition, experience and quality to their collections of hand woven products.

The framework is powder-coated to ensure long lasting products. After this, the artisans start weaving with a complex technique. The recyclable plastic strings are produced with high quality basic materials which guarantee durability in and outdoor.

The collection consists of pendant lamp, wall lamp, f l o o r l a m p a n d t a b l e l a m p.

Contact: web: www.davidpompa.com

rearranged. Branch-out contains separate nature inspired branches, which can be connected in countless possibilities. At the end of each branch, a flowerpot, table, lamp or a next branch can be connected.

The piece can be assembled to your specific needs, and easily rearranged to fit each environment.

The available accessories are: a flowerpot, table and lamp; all of which can universally connected to the branches. Sets are available, and can be extended with the separate available items.

Copper Braided Lamps is a group of pendant lamps which is braided from one single piece of copper wire.

The technique of baskets weaving is implemented for modern use as braiding copper. Copper wire is securely woven by hand and results in a great see-through effect. When the light is on, a warm colour reflection of the copper will fill the room.

The lamps contain a porcelain top, E27 fitting and hangs on a white textile cable.

Together they give shape to ideas, objects, products and concepts creating characteristic products and objects with sophisticated combinations of shapes, materials and colours.

Branch-out contains separate nature inspired branches, which can be connected in countless possibilities

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Tailor Made is a versatile wall lamp made out of embroidery hoops with backlit fabrics that can easily be replaced to make a unique installation

The Cirkel Wall Light is the result of Daphna Laurens ‘exercise’ with the circle

The Cirkel Wall Light is the result of Daphna Laurens ‘exercise’ with the circle: cut fold, flip roll, draw, contemplate, compose, scale, materialise, prototype!

The designers’ interest in and admiration for bygone generations of artists, in the field of design and moreover fine art, is highly visible in the design of Cirkel. The light comes in black and white.

Contact: web: www.daphnalaurens.nl

CT Lights - Flower & Tailor Made Chris Basias is the founder of the creative studio CT Lights, based in Athens, Greece. He has a passion for the creative process and prototyping his ideas in a non-traditional way.

CT Lights’ handmade lighting collection is designed by Basias and manufactured with the assistance of his team. His lighting concepts often display hints of an eccentric and romantic ideal with references

from his childhood experiences in the Greek countryside.

CT Lights’ Flower is a floor lamp made out of wooden clothes hangers on a tripod style metal base. This lamp makes a beautiful contrast between shadow and light. The upper part is able to turn in various directions so as to create the desired lighting effect.

Tailor Made is a versatile wall lamp is made out of embroidery hoops with backlit fabrics that can easily be replaced and allow you to make your own unique installation. It is available in six and eight piece units.

Contact: web:www.ctlights.gr

CT Lights’ Flower is a floor lamp made out of wooden clothes hangers on a tripod style metal base

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THE INSIDE TRACK May 2016

Dealer Speak

B

uilder’s Home is one of the leading tiles and sanitary ware companies since the last three decades; the company has been in business since 36 years. The company brings premium value to the customer by setting benchmarks in quality of service and customer satisfaction.

Driven by innovation and passion to excel, Builders Home has also Ruchita Jani, Business and Development Manager, Builder’s Home

launched Edge Studio, one of the largest showrooms in Gujarat focused on bath, floors and kitchens.

The company provides an exhaustive range of imported and designer tiles, rustics, mosaics, bathroom fittings and modular kitchens.

They are popular with architects, interior designers, construction companies and customers due to their distinctive product range that comes with quality of international reputation.

The showroom is spread over an area of 7000 sq. feet and is the one stop solution with a wide display and collection of some of the best national and multinational brands.

They also have a multi-disciplinary team of experienced professionals ready to service clients.

The International Edge Builder’s Home believes that international brands selling in India have realised that good after sales service goes hand in hand with superior quality products.

They are the authorized dealers of Grohe, TOTO, Duravit, Woven Gold (in bath); Bagno Styles, Somany, Graffiti, Johnson (in tiles), Jayna and Anupam (Kitchen Sinks), Sleek (Modular Kitchens), Pearl, Capstona and World Of Stone (in glass, natural stone, mosaics and murals). They also carry a wide range of stone basins, imported tiles and sanitary ware.

The Inside Track spoke to Ruchita Jani, Business and Development Manager at Builder’s Home about the most popular brands and latest trends in the bath segment.

There are many international sanitary ware companies that have entered the market. How are they performing?

How are they competing with Indian brands?

We are the ones who helped build these MNC brands. We have Japanese brands, German make brands. Grohe is one of the brands that we have and it is performing very, very well.

We keep Grohe’s fittings and sanitary ware. They are very popular in the market right now.

Today there is a concept of ‘complete bathroom solutions’ offered by brands.

Are consumers opting for these concept bathrooms or are they still mixing and matching?

The consumers demand sanitary ware

Customers generally select one product and furnish all their bathrooms from the same company

International brands are more aware that their sales, installation and after sale service work together

and sanitary fittings from the same brand. We have to convince them that this brand only keeps sanitary ware or fittings. They want to go to one brand for everything. If they like something, if something just strikes them, they will stick to the same product. Normally what happens is they select our product and they furnish all their bathrooms from the same company.

Which companies are providing high quality, smart bath fittings?

Is there a huge demand for such products?

I think Grohe, TOTO and Duravit are absolutely fantastic. They have the best quality, best afterservice, they are technically sound and have innovative products.

International brands are more aware that their sales, installation and after sale service, all these things work together.

There has been an increase in the premium segment in the sanitary ware industry. Who according to you is the leader in this segment and which are some their best-selling products?

In Grohe, their showers have better performance compared to the rest.

Their showers are more popular, especially their F-15 shower.

How do you rate the demand of bathroom furniture?

Only Duravit is providing vanities,

otherwise no other companies are providing vanities and we don’t keep other brands. Not many customers opt for readymade vanities; nowadays people prefer making it themselves.

What do you think could be the trends in this segment in the coming year? Do you see any new ideas product-wise?

TOTO will definitely boom in the future. They will definitely grow. They have the best technical specifications in their products.

Contact web: www.edgestudio.in email:info@edgestudio.in, buildershome@gmail.com tel: +91 79 30088880/30088882

THE INSIDE TRACK May 2016

Spot Light

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njoy the pleasure of bathing in a pool? Now with Duravit’s Blue Moon you get a pleasing and awesome bathing experience.

Designed by Jochen Schmiddem, with its square body, circular tub and an immersion depth of 500 mm, the elegant Blue Moon embodies design in its purest form. A water proof floating remote control enables functions such as underwater lighting and the three cycles – Power, Relax and Emotion – which can be controlled separately or in conjunction with one another.

Happy Together - Sharing Living Bathrooms

Duravit bathrooms are much more than just a place to have a quick shower, they are a place to relax, refresh and also enjoy a private chat with your loved ones.

Duravit intelligently displays a series of authentically stylish and marvelously practical washbasins under its DuraStyle range. With a variety of sizes, shapes and finishes, DuraStyle blend seamlessly with your existing bathroom decor.

The Duravit Happy D.2 range is style-conscious, versatile and timelessly modern. It brings a fresh, feminine chic to the bathroom.

Blue Moon

The Duravit Sundeck would make a great addition to any home that enjoys lounging around in a high-quality pool. Designed by EOOS, Sundeck is a luxurious pool that provides ultimate relaxation, both indoor and outdoor. Sundeck also has three cycles with the feature of Durapearl jets – use water, air, or a combination of the two to create a bubbling surface. It also has underwater lighting controlled by a

Happy D.2 Advertorial

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water proof remote control. So all you have to do is lie back and relax.

The ingenious Paiova corner bathtub offers lots of room to relax and enjoy – even side by side.The tub’s characteristic trapezoid form – wide at the top, narrow at the bottom – and compact dimensions offer new possibilities with minimum water consumption and maximum bathing pleasure. The optional soft neck cushion adds extra comfort.

Paiova

Sundeck

DuraStyle

The Happy D.2 collection is immaculately-designed and the washbasins present the features of the range with their smooth edges and a clean-cut architectural design.

Contact Duravit India Private Limited tel: 07966112300 respond@in.duravit.com www.duravit.in For Professionals: www.pro.duravit.in

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THE INSIDE TRACK May 2016

Fair News

San Francisco Design Week Date 2nd - 9th June Venue San Francisco, U.S.A. Contact www.2016.sfdesignweek.org

Index International Design Exhibition Date 23rd - 26th May Venue Dubai, UAE Contact www.indexexhibition.com Index International Design Exhibition is a 4 day event being held from 23rd May to the 26th May 2016 at the Dubai World Trade Centre in Dubai, United Arab Emirates. This event showcases products like furnishing products, contemporary collection, textile products and objects, kitchen equipment, bathroom accessories and fittings, artisans, outdoor living, outdoor accessories, furniture, lighting products and retail products and services etc. in the Architecture & Designing, Home Furnishings & Home Textiles industries.

The Index International Design Exhibition is primarily a trade event for interior/exterior design professionals and architects to source products and services for the projects they are working on. However, every year, Index attracts a significant number of non-trade visitors looking to source products for their home or office or simply to view the latest trends in interior/exterior design.

To facilitate this valuable sector of the market, Index will allow members of the public the visit the show. A four-day non-trade visitor pass will be available to purchase at the Dubai World Trade Centre during the event. The pass costs AED 250 per person and allows nontrade visitor access across all four days of the show.

Architect At Work Copenhagen Date 25th - 26th May Venue Copenhagen, Denmark Contact www.architectatwork.dk Architect At Work Copenhagen is a two day event being held at the Forum Copenhagen in Copenhagen, Denmark. This event showcases products like bearing structures, roof covering, drainage and rainwater systems, fixed lighting, sanitary ware, heating, air conditioning, electricity and controls, plumbing, renewable energy and more etc. in the Architecture and Designing industry.

Exhibitors focus on innovative products, materials, applications and services that are presented for approval to a judging panel of architects and interior designers. The judging panel assesses the innovative nature of each product. Representatives on the stand have got extensive technical knowledge and are able to provide visitors with the ideal solution for their specific case.

The mission of Architect At Work is to provide much more than a simple platform for architects and interior designers. At Architect At Work, considerable focus is laid on the exchange of knowledge and innovative ideas. Short seminars provide the opportunity to present hot topics or for fellow architects to share their experiences with visitors. The theme for this year is ‘Architecture and Wood’.

From tech inventions to culture changing products, human centered design, emerging fashion to international architecture, San Francisco Design Week is an opportunity to experience the regions unique design talents, impact and innovations. From household products you use in your home and car to tech you wear or carry in your pocket, San Francisco is a hub of innovation like no other. Visitors discuss, debate, explore, celebrate and showcase San Francisco’s broad influence on the design world and beyond.

SF Design Week spans the entire Bay Area from Silicon Valley to the city of San Francisco. The fair has more than 60 studio tours and 75 events throughout the week, featuring world-renowned designers, entrepreneurs and innovative thought leaders.

Fairs & Exhibitions Date 19th - 21st May, Concrete Show India Venue Bombay Convention & Exhibition Centre, Mumbai Contact www.concreteshowindia.com The Concrete Show is a part of a global portfolio held in countries across the America’s and South-East Asia. The show has grown over 40% to attract more than 5,000 industry visitors last year and is expected to see a much bigger growth through the introduction of strategically important categories including concrete and construction, construction equipment and IT systems and construction chemicals.

The show is quickly becoming a foundation stone for the industry to display the latest technologies and developments in the market.

New product development and innovations of leading companies coincide with that of Concrete Show in India. The show has offered a platform to companies like Owens Corning (India) Pvt. Ltd., Master Construction Solutions, Meher Velsycon, Ashtech, Hicrete and many more to showcase their innovations and solutions. No other tradeshow features a comprehensive category platform for concrete and infrastructure segment.

It is the only event dedicated to the Concrete & Infrastructure Industry with global participation. New products, technologies and innovations will be on display. There are also conferences on the latest trends in building infrastructure, and industry centric workshops.

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THE INSIDE TRACK May 2016

It Products Franke Launches Crystal White Linear Hob Franke’s Crystal White Linear Hob comes with four burners that ensure effortless cleaning while maintaining a consistent high performance. In addition,

the hobs also incorporate several professional-style features.

The protection offered by the front edge means the hob control knobs always remain cool guaranteeing greater operating safety.

The raised position of the control panel and the gas taps means that oversize has exclusive spacing - the most generous on the market between burners allowing five large pans to be used at once.

Although the cooking surface is large, oversize can be installed in standard recesses for traditional hobs.

Contact www.franke.com

Häfele’s Extendable Table Fittings Häfele brings its spontaneous range of Extendable Table Fittings that grants you the liberty to design your dream abode and helps create more space. These fittings simply blend into the interiors when closed.

Lunch is a space-saving system that consists of a pullout tabletop fitting stored in a space normally used for a drawer. The table fitting pulls out instantly by simply opening the hinged front of the drawer space. Created to cater to the needs of functionality in small spaces, this runner is ideal for small kitchens and kitchenettes needing a tabletop for breakfast.

Party Mensola is a comparatively larger sized, four leaf, table top fitting which is designed and engineered down to the smallest detail. It can be mounted in a standard drawer compartment without the need

for special fittings, guaranteeing a large-sized (up to approx.

1600 mm) and high capacity (100 Kg equally distributed) table fitting with an integrated telescopic leg.

Contact www.hafeleindia.com

iRobot Presents Roomba Robotic Vacuum Cleaners The Crazy Me Presents Trendy Hand-Painted Dinnerware Quirky Dinnerware to catch everyone’s attention and brighten your dull dining table arrangement, The Crazy Me presents a stunning range of exclusive Hand-painted Stainless Steel Dinner and Serve-ware that is bound to be the topic of all conversations. A whole collection that is vibrant and totally unique, the range includes an array of items to choose from that are

specially handcrafted and have an irreplaceable appeal.

The Crazy Me’s quirky handpainted kitchenware caters to all the essentials one requires like Trays, Plates, Glasses, Jars, Jugs, Container Boxes and Bowls and will give a fantastic look and feel to the kitchen.

Having realized the need to add some happier notes to life and quirkiness to each mood, The Crazy Me designs products to set a smile on each face. The products range from Rs.149/- to Rs.1,299/- .

The Crazy Me” features niche products that keep an innovative artistic edge to them along with being exceptionally high on utility. The brand offers an array of products with a dash of fun, a pinch of eccentricity and high quality excellence in abundance through its numerous options to shop from- bar accessories, home décor and fashion at affordable prices.

Contact www.thecrazyme.com

iRobot debuted in India with cleaning robots Roomba and Braava. iRobot has introduced distinguished series of Robotic cleaners such as iRobot Roomba 600, 700 and the 800 series, which is one of the most advanced cleaning robots. iRobot Roomba series uses revolutionary technologies such as Cleaning System, Tangle-Free AeroForce™ Extractors, Airflow Accelerator and High-Efficiency Vacuum making it more effortless and effective.

Roomba has a self-adjusting cleaning head that adapts to all floor surfaces. It will navigate around your home effortlessly, avoiding obstacles and covering

every area of the house, floor with the help of a suite of sensors on-board.

The dirt detects series senses dirt and debris and focuses extra cleaning where it’s needed most.

It returns to its Home Base to recharge itself between cleaning sessions. The most interesting feature of iRobot Roomba series is that it can be scheduled to clean at a time that is convenient for you. The iAdapt Responsive Navigation technology enables it to cover every area of the floor multiple times. iRobot Roomba series are perfect for a home with pets, children and senior citizens.

Contact www.irobot.in

THE INSIDE TRACK May 2016

It Products Dividing Screens By The Great Eastern Home Room dividers are traditional and aesthetic to look at and serve a great utility of creating a more practical space within a room itself. The intricacy of this royal collection of room diving screens from The Great Eastern Home is functional, versatile and dynamic.

These screens are made from wood, leather and stained glass which can be customized as per clients need. All these screens are practical; beautiful, with ornate details, strong materials and bold colours. Available in various shapes and sizes they add a point of interest in your home.

The Moroccan room divider can provide the needed artistic flair to the room. The 200 year old vintage Moroccan screen is hand curved in wood will create a soothing space with graceful look and resilience.

The Stained Glass Screen consists of a wooden frame made of solid hardwood with stained colour glass making it both artistic and durable.

Contact www.thegreateasternhome.com

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New Collection of Furnishing Fabrics From Alhambra Alhambra Internacional is a reference in textiles of high quality and design. This French inspired collection takes its name from the streets of Le Marais, a historic district in Paris which is a home to the best fashionable art galleries and museums.

Featuring elegant and glamorous designs, this unique and chic couture collection from Alhambra has a common denominator, the colour white.

This pure colour conveys freshness and light to the whole collection.

White is combined with 3 different ranges of colours, from the pure black to the light earth colour

and an elegant midnight blue colourway.

The collection highlights the fabric Jardin du Marais, a digital large flower pattern printed on black, beige and golden backgrounds, which transports us to those beautiful gardens of the district of Le Marais. It also includes a very sophisticated and innovative jacquard stripe with lace application in organza, Nicole. The art galleries and antiquarian shops that reflect the multicultural and colourful character of Le Marais are reinterpreted in Lucius and Caron.

Contact www.rrdecor.com

Zynna Unveils Its Collection Of Sheer Curtains Vector Projects’ Xera Collection Vector Projects brings functionality & comfort to workspaces in India with the launch of Xera Collection.

Xera is a multipurpose chair, designed to satisfy your seating needs and offers versatile solutions to harmonize perfectly in offices, seminar rooms, cafeteria areas and waiting areas.

A seamless combination of aesthetics and cutting edge design makes it easy for Xera to be stacked for simple stow-away, decreasing the required storage capacity, and saving space. Given the long working hours, this intelligently designed chair with a contoured backrest and intuitive recline provides comfortable seating and ample comfort.

Inspired by Southern Europe’s Xeranthenum flower, this new collection of chairs symbolises eternity and immortality. It has been made of polypropylene and nylon gloss filled material which guarantees its use with long useful product life. Its fantastic

scope of four versatile colours choices in backrest and seat, an option to sit with or without an armrest, provides plenty of options to personalize the chair.

Xera not only excels in its design and features, but also helps with better posture for the user and helps increase productivity at work.

Contact www.vectorprojectsindia.com

Zynna, famous worldwide for its wide ranging and exclusive collection in fabrics has introduced their new collection of “Sheer Curtains” which showers royal look and luxurious feel in your surroundings. The collection comprises of stylish colours, rich textures and pretty patterns that can transform a room into a dignified look and create an ambience The fabric used in designing this new range diffuse light while keeping your room bright and airy in vibrant shades of pink, green, beige, golden, red and cream. The new exclusive sheer collection is available at Zynna, DLF Phase III, Gurgaon.

The collection is designed keeping in mind the latest versatile trends further spreading phenomenal harmony in ones’ ambiance. The fabric consist of Cotton organdy, Naturalfibre, synthetic chiffon, voile and organza. The pattern and texture involved in Zynna’s sheer curtains reflects the spirit of summer season ahead as these curtains are a perfect blend of fineness in quality and grace.

Retesh Sharma, MD, Zynna says “The new range of Sheer Curtains with trend-setting texture and mesmerizing shades are designed to enhance the spirit of upcoming summer season. The collection is comprised of versatile fabrics best suitable for window treatments further offering comfort and durability.”

Contact www.zynna.in

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THE INSIDE TRACK May 2016

It Products Maspar’s ‘Ethereal Spaces’ Come summers and one feels to do room’s makeover. Light coloured bed sheets with unique designs suiting the light texture wall paints is what one actually thinks of during this time. Maspar has come up with its new summer collection called ‘Ethereal Spaces’ which resembles to a very airy and insubstantial. Delicate and light textures, abstract net and

organic patterns, something correlated to the modern architecture and celestial world are the mode of inspiration to the whole story. Touch and feel is another emphasis to this special theme where play with textures either in print as well as quilting pattern making the whole collection very unique and under modern signature style for the home décor.

The range includes bed sheet, cushion cover, quilts, pillow sham and towel set. The product are available in beige and grey with designs like Alternate Stripe, Benign Splendour Print, Undulating Print and Jagged Bliss Quilt.

The products range from Rs. 399- Rs. 15,099 in price.

Contact www.maspar.com

Summer Collection By Rumors Fine Furnishings

Rumors Fine Furnishings, the hub of designer and classy furnishings has come up with their cool and refreshing Summer Collection inspired by contemporary and classic moods with wide-ranging patterned and textured jacquards.

The Splendid collection by Rumors Fine Furnishings is a compilation of varied designs ranging from enormous dynamic patterns to the small scale designs and textures to serve as coordinates to the collection.

Available in myriad shades ranging from lights to bright, subtle ivory, yellow, bottle green, lime, lilac, brown and soft blue, this collection will make any space truly special and lively. The collection is made for the smart dwellers of the 21st century who polish their homes in colours of the future. Designed using blends of polyester, linen, acrylic and

viscose, the collection is premium in quality and standard but economical in its price value.

Summer collection by Rumors Fine Furnishings offers an enormous array of patterns, viz. classic, modern contemporary, geometric, small patterns and multi-coloured textures, all compiled together for a wider range of choice for the customers.

The exclusive collection is a blend of dull and gleam look, which makes the collection sole of its kind. The colours enhance the patterns & are perfect to bring sophistication & luxury into your living space. With deep insights into global styles, Rumors Fine Furnishings aims to be trendsetters in furnishing fabrics, with designs that will always stay in vogue.

Contact www.rumorsindia.in

® Grohe Sensia -Shower RR Decor Launches Incognito Toilets From Grohe RR Decor has unveiled its latest diverse range of designs that furnishing fabrics collection called “Incognito”. The collections are exclusively developed by the in house design team.

Incognito is a contemporary expression of an eclectic and

aspire to capture the authentic spirit of art.

The collection features a comprehensive mix of bold and intricate designs and qualities with signature asymmetrical patterns, matt and glossy velvets and lustrous sheers.

The palette ranges from beige, buff to charcoal black with a hint of fuchsia and turquoise as accent colours.

A refined ensemble of sophisticated embroideries on linen, foiled and digitally printed fabrics add opulence to the entire collection.

Chic yet understated, this compilation is an essential resource for those seeking innovative and contemporary design solutions for interior and home textiles.

Contact www.rrdecor.com

Grohe Sensia® shower toilets share a high level of user friendliness. Functions are identified by clear and largely self-explanatory symbols on all buttons as well as on the remote control touchscreen.

The cleaning and care programmes can be personalised to meet each user’s unique needs and preferences.

Users benefit from a spray with forward and backward movement, a massage spray setting and a “Lady” shower for feminine hygiene. A gentle drying phase courtesy of a warm air blower completes each cycle.

The shower head is automatically rinsed before and after each use. The toilet bowl is protected by Grohe Hygiene®, a special anti-stick coating that prevents residues from clinging to the bowl and a permanent

special glazing - HyperClean which reduces bacteria formation on the surface by as much as 99%. There is an integrated odour extraction unit for the utmost in comfort and discretion.

Contact www.grohe.co.in Mum orae, con

Postal Registration No. MCE/129/2014-16 RNI NO. MAHENG/2007/19853. WPP LICENSE NO. MR/TECH/WPP-266/East/2016. POSTED AT MUMBAI PATRIKA CHANNEL SORTING OFFICE, MUMBAI G.P.O. 400001. DATE OF PUBLICATION: 15th OF EVERY MONTH, dATE OF POSTING: 15th & 16th OF EVERY MONTH

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THE INSIDE TRACK May 2016

Spot Light

E

ighteen year old Bisman Deu has added the title of budding inventor to her name. Deu, with her team partner Rayvin Thingnam have invented an environmentally friendly building material called ‘Green Wood’. Now Deu is the only young person on UNICEF’s ‘Wearables For Good’ judging panel.

Deu and Thingnam (under the team name Youth Innovators from India) were the first place winners

Rice Up To The Challenge An Indian teenager has developed a building

material that could make buildings more sustainable and benefit rural health. BY ALYSSA LOBO of the Social Innovation Relay 2015. This is a global competition organized in collaboration with HP

Deu got the idea after seeing rice husk being burnt when visiting her family’s farm house

that challenges secondary school students to develop an innovative business concept that addresses a social need. Under the guidance and support of an HP e-mentor from Singapore, the team developed a revolutionary building material, made out of rice husk boards. The team will buy rice husk from farmers and create a building material, which they called “Green Wood”.

“A trip to my farm house made me observe the burning of rice waste was causing air pollution, which inspired me to come up with an idea that solves this problem,” says Deu. The team’s invention could have far reaching impact on the

that uses rice husks and straw as raw materials. The main challenges were: help reduce deforestation; provide an extra source of income for farmers; and provide ecofriendly, low-cost housing for low-income people.

To address these issues, Deu and Thingnam developed Green Wood - a substitute for wood, made from unwanted rice waste that can serve as a building material for low-cost housing.

Green Wood creates affordable, waterproof particleboards that can be used in environmentally sustainable housing. This material is fungiand mold-proof, and therefore can

Rayvin Thingnam and Bisman Deu holding Green Wood

sustainable building. More than half of the world’s people eat rice as a staple food, and the crop dominates cereal production in many lowincome countries. In India, 47% of the population was employed in agriculture in 2012.

The threshing of rice produces unwanted husks and straw, and the options for disposal are limited: burning, composting or feeding to animals on the farm. The residues have no commercial value, so the farmers end up burning the rice waste - causing air pollution, killing crop-friendly insects and making the topmost layer of soil partially infertile due to loss of nutrients.

Breathing this polluted air is obviously extremely unhealthy for humans, and it can also severely impact animals.

Deu wanted to address this problem by developing a product

withstand any kind of weather. It can also be used to make low-cost and sturdy school furniture.

Gr e e n Wo o d c o u l d b e a revolutionary building material.

It could help provide housing to the poor as well as improve rural livelihoods, by creating a market for rice waste, so farmers can make extra income.

The product can furthermore greatly reduce air pollution as well as deforestation of the rainforest areas where many hardwood species grow; deforestation has been linked to climate change and has a devastating impact on biodiversity and the water cycle.

Although Green Wood is not yet on the market - the team has made a prototype and are working on improving it. Companies have already shown a lot of interest in Deu’s invention.