Volume 11. Issue 10. October 2017 Rs. 25/-
THE
INSIDE TRACK CONNECTING THE DESIGN COMMUNITY Now view our web edition at www.theinsidetrack.in
Cover Story
“A
ll achievements, all earned riches, have their beginning in an idea.” - Napoleon Hill An idea can not only affect a change, but can also inspire, motivate and transform to the extent of a revolution! In celebration of our 11th anniversary, The Inside Track will trace the history of 11 of India’s most dynamic companies and share their success stories. We will highlight their evolution as they have transformed themselves into industrial powerhouses, ready to take on a challenging future. We also look at their products and winning strategies of the past that have made them today’s leaders. Over the past 11 years The Inside Track has been an industry ambassador, showcasing the latest products and shining a spotlight on the leading companies and innovators who have set the pace in this sector.
Nagold Noire Baking Series from Hafele spells excellence
Hafele With its origin from the Swabian (Germany) region, Häfele has lived up to its roots through a successful presence in the architectural and furniture hardware industry for more than 90 years now. Häfele set foot in India in 2001 as a liaison office, eventually starting full commercial operations in India in 2003 as a wholly owned subsidiary by the name, Häfele India Pvt. Ltd. With its head office in Mumbai, 6 regional offices with Design Centres in all major metros and sales presence across the country, Häfele India has, over the last 10 years, acquired a leading position continued on page 2
Celebrating Milestones Tracing a journey of ideas that have transformed into ideals.
in the Indian Architectural Hardware Industry by launching independent product verticals namely Kitchens, Appliances, Lights, Sanitary and Quartz Surfaces to cater to the focused demands from these industries. Contact web: www.hafeleindia.com Nolte Nolte is one of the largest makers of
Nolte is known for its constant stream of new design ideas
kitchens in the world and is continuing on its path to excellence. Nolte is known for its constant stream of new design ideas that combine stunning aesthetics with exceptional functionality. The Nolte enterprise was founded by Georg Nolte in 1923. Made in Germany, Nolte kitchens and bedrooms have been shaped by over 90 years of design experience. Today, Nolte is one of the world’s largest makers of
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THE INSIDE TRACK October 2017
THE
INSIDE TRACK
CONTENTS
October 2017
COVER Celebrating Milestones 1 STORY Häfele: Unlocking Inspirations 6 Modular kitchens from H&R Johnson suit the functional and aesthetic needs
continued from page 1 kitchens and bedrooms. Every Nolte kitchen is a unique concept in itself with more than a thousand ways to customise one. Nolte has always been about innovative ideas that are as functional as they are aesthetic. Nolte is also the first German kitchen maker with environment labels for sustainable forestry. Nolte India offers complete kitchen solutions from design to installation. Contact web: www.nolteindia.com
H&R Johnson Established in India since 1958, H&R Johnson is one of the oldest tile manufacturing brands in India. With over 20 sizes, 9 different levels of tile thickness and 15 surface finishes to suit the functional and aesthetics requirement, H&R Johnson provides the widest range of tiles for a variety of applications and functional needs. Besides tiles, H&R Johnson is also into bath fittings and sanitary ware, modular kitchens, engineered marble continued on page 3
Timeless Pieces To Inspire Good Living 7 Duravit: 200 Years Of Glory 8 Celebrating The 40th Edition Of Excellence 10 A Handcrafted Tribute 11 Kich Scales New Heights 12 Keeping Alive The Local Craftsmanship 14 Go Sustainable With Canadian Wood 16 Creating Masterpieces, One Thread At A Time 18 The Latest On Recent Launches And Products 20 Creating Magic Through Metal 24
Owner, Publisher & Printer Mr. Anish R. Bajaj for Marvel Infomedia Pvt. Ltd. Printed at Marvel Infomedia Pvt. Ltd., B 62, 1st Floor, Cotton Exchange Building, Cotton Green Road, Cotton Green, Mumbai 400 033. Published at B 62, 1st Floor, Cotton Exchange Building, Cotton Green Road, Mumbai 400 033 Tel (022) 23736133/1, 23743069 Editor Mr. Anish R. Bajaj THE INSIDE TRACK Volume 11. Issue 10. October 2017. English - Monthly. This issue contains 24 pages including both covers.
Creative Director Natalie Pedder-Bajaj Assistant Editor Shweta Salvi. Sub-Editor Anindita Ganguly LayoutDesign Asif Shayannawar, Darshan Palav, Pooja Modak, Snigdha Hodarkar Marketing: Mumbai, Saurabh Shah, B 62, Cotton Exchange Bldg, Cotton Green, Mumbai 400 033 Tel: (022) 23736133/1, 23743069 Email:response@marvelinfomedia. com. Chennai Mr. S. Venkataraaman, Flat No. 2, 3rd Flr, E Block, Hansa Garden, 30 Madampakkam Main Rd, Rajakilpakkam, Chennai 600 073 Tel: (044) 22281128 Mob: 9444021128 Email: svenkat@marvelinfomedia.com. Europe 282, Rue du Noyer, bt 16, 1030 Bruxelles, Belgium.
REDUCE REUSE RECYCLE Recycling old magazines and newspapers is one of the easiest ways to help the environment. To increase the supply of recoverable wood fibre and to reduce the demand on the world’s landfills, THE INSIDE TRACK urges its readers to actively participate in recycling efforts.
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THE INSIDE TRACK October 2017
continued from page 2 and quartz. H&R Johnson has the largest pan-India distribution network of over 1,000 dealers, over 10,000 subdealers, several branches and depots as well as a countrywide chain of 26 ‘House of Johnson’ showrooms. The products and after sales service are available across the length and breadth of the country. Contact web: www.hrjohnsonindia.com Graff Headquartered in Milwaukee, Wisconsin, USA, with locations throughout Europe, GRAFF is
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The company is a completely sustainable venture: its manufacturing system is based on the innovative Lean Manufacturing Management concept. By eliminating waste in the form of time, energy and materials, each process achieves substantial efficiencies. Graff has in fact, a zerodischarge system that recycles 100% of brass and paper products. Contact web: www.graff-faucets.com Duravit Founded in 1817 in Hornberg in the Black Forest, Duravit AG is today a leading international manufacturer of designer bathrooms. The company
Duravit develops comfortable bathrooms that really enhance quality of life
solutions, furnishings, stationary, organizers, kitchenware and complete bathroom solutions as well. The brand chronicles India’s top design professionals and consultants, allowing you a chance to browse through their amazing creations and to connect with them to create an exceptional space unique to you. On the website of Design Owl, you can browse through cutting edge interiors and exteriors as well as filter
Design Owl also provides expert advice online to help with its setting up. Contact web: www.designowl.com Studio Coppre Inspired by the philosophy of aesthetics, Studio Coppre handcrafts copper products that combine functionality with ornamentation. Started by Rashmi Ranade and co-founders Chhanda Bihari, Sudakshina Sinha
Graff products are renowned for their unique designs
globally recognized for its trend-setting products and unique vision. Supported since 1922 by extensive plumbing and hardware manufacturing experience, GRAFF has positioned itself at the forefront of design creating designer-based collections for the luxury market. According to Ms Emanuela Tavolini, Director of Sales Europe, Graff, “Graff employs over 1000 dedicated professionals and has total control over the full production process, making it a truly vertically-integrated manufacturer. Graff products are renowned for their unique design, the wide range inside each collection and the superior finishes.”
operates in more than 130 countries worldwide and stands for innovations in the field of good design, the intelligent use of technology and top quality. In cooperation with high-profile international designers, such as Philippe Starck and EOOS, the company develops comfortable bathrooms that really enhance quality of life for users on a sustained basis. Da v i t’s product por tfolio comprises of sanitary ceramics, bathroom furniture, baths and shower trays, wellness systems, showertoilets, faucets and accessories. Today, Duravit AG is a leading international manufacturer of designer bathrooms. Contact web: www.duravit.in
Studio Coppre deals in décor, utility and wellness items
an extensive library of curated images to find that perfect look for your home, office or just about any area. The latest innovation of the brand is called ‘Bathroom In A Box’. It is
Bathroom in a Box is a ready to install designer bathroom that comes with the best products
Design Owl Design Owl is a one-stop solution for a plethora of products, services and ideas. The brand offers unique furniture, home décor products, lighting
a ready to install designer bathroom that comes with the best products, detailed drawings in accordance to the bathroom dimensions and an easy to follow step-wise installation guide.
Banerjee and Seemantini Mihir, the brand was born out of the love for the material. The focus was also on the artisans, India’s heritage, the belief that this heritage could be re-interpreted for modern-day relevance and the belief of the potential of taking these aspects to a customer appreciating identity-based high quality handcrafted wares. Studio Coppre deals in décor, utility and wellness items that stand for traditional values fused with a contemporary international design language as seen in its water bearers, tea light holders, flower-floater series, and retro boxes in copper, brass and bidri. The tableware series comprises of mule mugs, cake stands, finger food platters and dip bowls. Their buntings and ritual ranges are only some of their best-selling products. Contact web: www.studiocoppre.com continued on page 4
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THE INSIDE TRACK October 2017
continued from page 3 The Brighter Side Based in New Delhi, The Brighter Side is a company that specializes in lighting fixtures for various needs including residential, commercial, industrial, retail and outdoor. With integrity, commitment, passion and a desire for continuous improvement at its core, the company’s professionalism and reliability can safely be vouched for. Three main verticals define the product catalogue - decorative lights, commercial lights and recycled lamps. From chandeliers for the dining rooms to ornamental wall lights for the bedroom, The Brighter Side has something for every corner of the house. The range includes lanterns, suspended lamps, standing lamps, mirror lights as well as outdoor lights. Contact web: www.thebrighterside.co.in
The Brighter Side specializes in lighting fixtures for various needs
centricity is a key focus area. Most of the products are designed inhouse, but from time to time, the brand also partners with suppliers who share similar design aesthetic and sensibilities. The current collection is inspired primarily by contemporary trends - Scandinavian and mid-century
Design Owl offers unique home decor products
with a range that includes ceramic floor tiles, vitrified tiles, paving tiles, mosaic tiles and imported marble. The company’s manufacturing units are strategically located in multiple states. While its marbles division is located in Silvassa (Dadra and Nagar Haveli), its ceramic tiles division is located in Alibaug (Maharashtra), manufacturing unit for Vitrified and Wall Tiles located in Morbi (Gujarat) and mosaic tiles division in Mumbai). Nitco caters to both institutional and retail clients (ratio 40:60) through its large-scale network of 1200 direct dealers and over 5,000 retail outlets spread over India. Contact web: www.nitco.in
finishes and sizes in accordance to the décor style and preferences of the clients. The products are designed in-house as the signature offering from the brand. What makes Woodfeather propellers special is that each design has an inspiration, which translates into the underlying design theory for that piece. The team from Woodfeather chooses a theme and the sketches a picture in their heads, which is then the basis for creating the propellers’ shape, colour selection, polish, accents and even its name. Thereafter, they work closely with the various craftsmen and artisans at every stage to ensure that the final piece matches their vision.
For Home Artisan, design-centricity is a key focus area
Home Artisan A one-stop solution for home accents, linens, lighting and dining ware, Home Artisan has a wide range of products for the contemporary home. From candle ware, photo frames, lanterns and vases to bed sheets, cushions and a variety of lamps and chandeliers, the brand has all that you need to decorate or renovate! For Home Artisan, design-
modern design, gold colour palettes, geometric shapes and natural materials. Contact email: hello@homeartisan.in Nitco Nitco Tiles Ltd., part of the Nitco group, is the fastest growing company in the flooring solution segment. Established in 1953, the company is a complete flooring solutions provider,
Each design from Woodfeather is unique in its own way
Nitco Tiles Ltd. is the fastest growing company in the flooring solution segment
Woodfeather Driven by the sheer love for propellers and aviation absolutely at the heart, Woodfeather crafts uniquely inspired designs resonate with different aspirations and milestones. The only product from the brand is wooden airplane propellers. However, each design is unique in its own way. The design collection features different shapes, colours,
Each design from Woodfeather has an inspiration of its own. They range from vintage airplanes to human characters and from weapons to creations of nature itself. Contact web: www.woodfeather.com On it’s 11 th anniversary, The Inside Track congratulates and celebrates the milestones achieved by these amazing brands that have transformed a million lives!
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H
äfele, the international leader in interior functionality, launched its state-of-the-art design showroom in the heart of South Bombay on the 15th of September 2017. The spacious 10,000 square feet showroom unites globally acclaimed interior trends with innovative functionality through interactive and functional display settings; bringing every imaginable design to reality. This showroom is Häfele‘s second internationally designed retail facility in Mumbai and the very first in the southern region of the city. Located in Mahalaxmi west, the busiest shopping hub of Mumbai, the showroom will cater to the interior sensibilities and design expectations of the ever updated “SoBo” lifestyle.
Häfele: Unlocking Inspirations
Häfele launches its design showroom in the heart of south bombay to give you an experience of world class trends and advanced functionality. in the production of glass, porcelanic and quartz surfaces. Blum Wall The design wall by Blum allows for a real life touch-and-feel experience of Blum’s innovative lift, hinge and pull-out systems.
Experience space-efficient and inspiring functionalities at Häfele’s newest Design Showroom Mr. Jürgen Wolf , Managing Director, Hafele South Asia
The Consul General of the Federal Republic of Germany, Dr Jürgen Morhard inaugurated the showroom together with Mr Jürgen Wolf, Managing Director of Hafele South Asia. Häfele is a strong believer in the mantra that ‘form follows function’ and the trick is to combine functionality with aesthetics and make them work in an almost unperceivable unison. This is explicitly displayed in all Häfele design showrooms worldwide.
To this experience of functionality, Häfele adds a competent dimension of designing service for kitchens and wardrobes ably extended to customers by an expert team of designers who exclusively operate from these showrooms. With the launch of this exclusive design showroom, Häfele introduces eight of its latest innovations in interior solutions, catering to every application of a given interior space. The Elements By Asko A sophisticated range of built-in cooking appliances with numerous
cooking functions embedded in one design philosophy of futuristic living! Häfele Connect An innovative, intelligent and wireless system that connects and operates the lighting in your entire home or office. Aqua Trendz Holistic solutions for the most exquisite bathroom designs - the Aqua Trendz range of bathroom fittings and accessories allows you the flexibility of recreating your bathroom interior with one design philosophy and unmatched functionality! Walk-in Wardrobes A range designed for the most precious corner of your bedroom - Häfele’s walk-in wardrobe fittings allow for efficient storage, easy access and astute convenience! FritsJurgens Pivot Door Systems The FritsJurgens Pivot Door Systems by Häfele are like rotating walls which when closed are virtually invisible and when opened, determine space.
The showroom will cater to the interior sensibilities and design expectations of the ever-updated “SoBo“ lifestyles
Qanto Corner Solution Utilizing unreachable space in the corner to its optimum effect, Qanto is an intelligent corner solution which combines maximum operating comfort, generous work surfaces, well organized storage space, ergonomic qualities and the highest technical and design standards in a perfect symbiosis.
Dekton Surfaces Häfele introduces the world’s first ultra-compact surface Dekton®, made up of sophisticated raw materials used
Dr. Jürgen Morhard, The Consul General of the Federal Republic of Germany
Experience these space efficient and inspiring functionalities at Häfele’s newest design showroom. Here’s your key to unlocking inspirations for designs that need form and functionality; and spaces that need ‚more ‘life per meter square’. On another note, Frost & Sullivan honored Hafele India Pvt. Ltd. with ‘India Small and Kitchen Appliances Competitive Strategy Innovation and Leadership’ Award at its 2017 India #BestPractices Awards Banquet held on 5 th October at ITC Maratha, Mumbai. Contact: web: www.hafeleindia.com
THE INSIDE TRACK October 2017
Spot Light
E
very home is a manifestation of the personalities of those who live in it. How would a uniform design work for all clients, wondered Sayli and Manasi, the co-founders of the bespoke brand Vilaasita. As the name suggests, Vilaasita is all about unique and luxurious furniture and home decor items. The handcrafted products are aesthetically designed and sustainably produced. The idea behind creating the brand was to handcraft exquisite products for the home, designs of which would combine age-old techniques with contemporary styles.
Azura Table Vase
What makes Vilaasita’s designs so unique are the artisans, some of whom are third generation furniture makers. They bring the co-owners’ ideas to life and create elegant and timeless pieces with loving care. Sayali and Manasi come with a background in technology and strategy consulting and a common passion for design. The team includes advisors with experience in interior design, furniture manufacturing and logistics.
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Timeless Pieces To Inspire Good Living At Vilaasita, creating a limited number of
beautiful yet functional home products scores over churning out unflattering items in huge numbers. BY DEBARATI CHAKRABORTY “The inspiration for the brand comes from the huge gap we saw in the Indian market. It’s a challenge to find furniture that is artistically crafted and fairly priced,” Manasi says. Sayali adds, “Our indigenous craftsmen and artisans are losing their livelihood to low quality factory made furniture. So, every time you buy a piece from Vilaasita, you’re doing your bit to keep the skill and tradition of handcrafting alive.” Vilaasita also partners with other socially conscious brands to create and curate rare and beautiful handcrafted home decor products. These partners empower the artisan communities by providing training and creating jobs. The Dynamic Duo While Sayali is a computer science graduate from Vellore Institute of Technology, Manasi is a graduate of the London School of Economics and Political Science (LSE). Sayli’s belief in the potential of technology to make markets accessible to informal artisans inspired her to launch Vilaasita. On the other hand, Manasi’s motivations were her passion for design and her belief in the power of business to bring about a change in the artisan world. Shop Mezzo prodcuts on www.designowl.com/shop!
Gumbaz Pendant Lamp
Anaya Trinket Box
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THE INSIDE TRACK October 2017
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F
ounded in 1817 in Hornberg in the Black Forest, Duravit AG is today a leading international manufacturer of designer bathrooms. The company operates in more than 130 countries worldwide and stands for innovations in the field of good design, the intelligent use of technology and top quality. In cooperation with high-profile international designers, such as Philippe Starck and EOOS, the company develops comfortable bathrooms that really enhance quality of life for users on a sustained basis. Duravit’s product portfolio comprises of sanitary ceramics, bathroom furniture, baths and shower trays, wellness systems, shower-toilets, faucets and accessories.
Asutosh Shah, Managing Director, Duravit, India
Duravit champions a precisely formulated, recognisable and sustainable design idiom which is applied uniformly in all the market regions in which the company operates. At the root of this idiom is the palpable embodiment of the design in elementary, archetypal forms. The design idiom is of such importance to Duravit that it is fundamental to the essence of the company’s brand, along with the highest standards of product
Duravit: 200 Years Of Glory Duravit celebrates 200 years of excellence in the bath segment.
Duravit Designer Network comprises a unique network of internationally accalimed designers, architects and their teams
quality and comfort-enhancing technology. Duravit has carefully managed its brand, which is synonymous with holistically designed bathrooms. In 1817, Duravit began its operations in the Black Forest. Initially, the Steingut-Fabrik [an earthenware factory] in Hornberg, founded by Georg Friedrich Horn, produced tableware. Twenty five years later, in 1842, the company’s production was broadened to include the first sanitary ware products that have been sold under the Duravit brand name since 1960. Frank Richter went on to say, “During the first 150 years, the company’s main focus was on quality and precision in the manufacture of ceramics.” During one and a half centuries, as part of the industrial revolution, the technical possibilities, basic scientific principles and the
The first complete designer bathroom, created with Philippe Starck, revolutionised the sanitary industry when it was launched in 1994
commercial environment changed so much that an evolution of the bathroom and its products finally became possible in the second half of the 20th century. Most people date the increased impor tance of design in the bathroom to the mid-1980s, when renowned and ambitious designers first began paying greater attention to the “wet cell bathroom”. Duravit has played a key role in establishing the significance of bathrooms over the past 30 years. In the late 1980s, Duravit worked with Dieter Sieger to present its first designer range for the bathroom. Ye t , Gi a m o w a s o n l y t h e beginning and the first complete designer bathroom, created with Philippe Starck revolutionised the sanitary industry when it was launched in 1994. Today, numerous internationally renowned designers work for Duravit.
As 2007 was marked by the company for continuously growing during the years, adding international emphasis and technological aspects also became part of Duravit’s DNA. The Research and Development departments of the international c o m p a n y a re l o c a t e d a t t h e company’s German headquarters in Hornberg and the Duravit Sanitary ware Technology Centre in Shanghai. Here, Duravit continually develops innovations in all areas, from material engineering, flushing
Prof. Dr. Frank Richter, CEO, Duravit AG
technologies, electrical engineering for lighting and sound to whirl systems and the look, feel, acoustics and usability too. At the 2017 ISH fair, designer bathroom manufacturer Duravit presented three universal tap fitting ranges - B.1, B.2 and C.1, for the showroom and project sector. Duravit has upgraded Vero Air
DuraSquare is the perfect fusion of rectangle and circle
THE INSIDE TRACK October 2017
Tap fitting ranges B.1 and B.2 impress with an attractive price structure, offering ideal added value for architects and developers
with new standards with its clarity, precision and reduction. The design of the new series blends the meticulous edges of the rectangular outer form with organically flowing inner contours. The washbasin and bathtub are made of the innovative, sustainable Duravit developed materials DuraCeram® and DuraSolid. The new HygieneGlaze 2.0, which is baked into the ceramic during firing, is not only exceedingly effec t i ve , b u t a l s o a c t s ve r y quickly. Duravit’s Luv bathroom
series designed by Cecilie Manz combines Nordic purism and timeless elegance. Duravit’s 200 year birthday celebration at the Alte Oper in Frankfurt provided a unique joint photo opportunity - Philippe Starck, who revolutionised the bathroom in 1984 with his “back to the roots” idea; Sieger design, with a record 24 Duravit design projects to its name in 33 years; EOOS, a design trio boasting a definitive analytical profundity; Kurt Merki Jr, who most recently designed the
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DuraSquare sets new standards with its clarity, precision and reduction
C.1 tap fitting range; David Nelson, head designer at Foster + Partners; Phoenix Design, represented by Andreas Haug and Tom Schönherr, whose designs combine logic and emotion; Frank Huster, architect, lecturer and lateral thinker; interior designer Christian Werner, whose design is characterised by clear lines and accents without any superficial effects; Matteo Thun and Antonio Rodriguez, who developed DuraStyle, a bathroom programme covering all applications and requirements; and
as the latest recruit from Denmark, Cecilie Manz, with her intuitive understanding of touch and feel. The unique network of 17 internationally successful designers, architects and their teams continues to develop the Duravit design concept. To date, their collaboration has given rise to 83 product lines and bathroom ranges which have won Duravit well over 160 design prizes and awards. Contact web: www.duravit.in www.duravit.com
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THE INSIDE TRACK October 2017
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T
wenty years and forty successful editions have told the brilliant story of CIFF, one of the worlds largest and most influential furniture exhibitions. Every edition of CIFF is memorable and there is always something to cherish. The recent CIFF Shanghai, held from 11 to 14 September 2017, was certainly no exception. A rich edition, which provided the possibility of celebrating this unique business platform, is now in its 40 th year, in the best way possible.
An unparalleled showing, held in more than 400,000 square metres of exhibition space, hosted 2,000 companies from all over the world, and was visited by 91,623 professional visitors from 200 countries and regions, therefore recording 8.18% more guests than the previous edition. The Home Furniture, Homedecor & Hometextile, Outdoor & Leisure, Office Show and Furniture Machinery & Raw Materials sectors attracted buyers from all over the world. Delegations from countries including Japan, Korea, Canada, Mexico, India and Indonesia were engaged in lucrative matchmaking activities, making satisfactory deals through CIFF, “Asia’s furniture sourcing centre.”
Celebrating The th 40 Edition Of Excellence The 40th CIFF (Shanghai) came to a successful end on 14 September 2017 marking excellence in dynamism.
90.33% of the exhibitors presented innovative products, staging a show that was proven not only for trade, but also for trends. Exhibits featuring advanced functions and original design demonstrated enormous dynamism. CIFF Shanghai hosted over 30 key events, seminars, competitions and innovative initiatives. Cooperation, integration and innovation, the true key words of this edition, were also the basis of the Pinnacle Awards Asia-Pacific, organized by CIFF and High Point Market, which included a presentation of the work conducted by a prestigious jury who selected the 30 best products from more than 1000 candidates. With this accolade, prize-winning products are empowered with a “golden key
to the world” with greater chances to enter and be well distributed in the international markets, particularly in US. Visitors were enchanted by the EAST Design Show. Many other diversified events offered impressive highlights, one of those being the Witness the Pinnacle-Hongqiao Design Forum, featuring insightful sharing by world-famous designers Mr Jonathan Adler and Mr Masayuki Kurokawa. The Office Life Theme Pavilion tackled the theme of “joyful workplace” and the CIFF and Tmall Deco Carnival showcased ideal life scenarios via simultaneous on-line and off-line product launches. CIFF Shanghai was presented as
a reinvented fair, not only in terms of its increasingly high-quality exhibits and excellent onsite events, but also in terms of its logistical arrangements, conceived in order to optimise the visits of professional operators and buyers. Great efforts were made to welcome journalists and buyers in the best possible way, improving not only the press office, but also the VIP lounges found throughout the fair. As for CIFF 2018 - it’s a fresh start for a brand new 20 years to come, with a March edition in Guangzhou-Pazhou and September edition in ShanghaiHongqiao, is surely a great opportunity one cannot afford to miss. Contact web: www.ciff.furniture
THE INSIDE TRACK October 2017
Spot Light
‘C
ourtyard by Aline’ is a tribute to vintage Indian handicraft. The brand brings together concepts from an enchanted culture, treasured crafts and the grace of a bygone era, molding them into contemporary styles. The brand brings collectible products for home, lighting, table and dinnerware essentials. Courtyard by Aline creates handcrafted products in brass, copper, silver and iron by using traditional metal-smithing techniques.
A Handcrafted Tribute Courtyard by Aline, molds metals to
create sparklingly and astounding products to complement your stunning home. BY DEBARATI CHAKRABORTY
Ganga Kumkum holder
Amber Marthban jar
Each product is unique with a diverse mix of textures and designs as a variety of techniques have been used while creating them. The brand started with a vision to support the hand-skilled urban poor and to revive traditional craftsmanship. Some of the traditional skills include Thathera, Sume ka Kaam, Jaal Katai, Chetai, Meenakaari, Kalai and Billai. A typical Courtyard product is a combination of two or three such processes, the end result of which is unique.
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Brass Carafe
While the products are designed for the modern consumer, each comes with their innate craft sensibilities, reminding everyone that each piece has been lovingly handcrafted by a skilled artisan. Shop Courtyard products on www.designowl.com/shop!
Amber Brass Mashaladan
Jaltarang Goblet
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THE INSIDE TRACK October 2017
Promotion
K
ich Architectural Products Pvt. Ltd. in Rajkot is India’s leading manufacturer in the premium segment of architectural hardware, bathroom accessories, handrails and baluster systems. Since inception, Kich has always fulfilled the global quality parameters. Kich architectural products are the epitome of enduring strength, stunning aesthetics, unique designs and impeccable functionality. With a vast network of more than 56 product galleries, 2 application centers, 250 dealers and a team of more than 50 marketing executives across the country, Kich has always been able to deliver uncompromised pre and post sales service support to its customers. Besides being well rooted in India, Kich has a vast sales and service network in Europe, the Middle East and Africa. The internet has been adding more and more convenience with
every passing day. Considering this great advantage for customers, national award winning brand Kich has revamped its website with some better features, great appearances and user-friendliness. The launch of the Kich website took place along with the Installation Ceremony (2017-19) of Institute of Indian Interior Designer’s (IIID) Saurashtra Regional Chapter. It was a matter of privilege for Kich as
Kich Scales New Heights
Amazing hardware designs are now just a click away as Kich launches its new website.
its website was being launched by an eminent interior designer and National President of the Institute of Indian Interior Designers (IIID), Mr. Pratap Jadhav. The key advantages of this website are its online product gallery, inquiry tab and downloading facility of product details. The website also contains product drawing with its dimensions so that the visitor can get a better idea. The Kich website
also has state-wise and city-wise filter facilities to find the nearest product gallery. A better version of the Kich website will surely deliver great convenience to all. Be it developing product features or arranging for better services, Kich is always committed to provide the best user experience. Contact web: www.kichindia.com
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T
he best things happen when there’s an amalgamation of the old and the new, of the traditional and the modern. Keeping this in mind, IVEI (I Value Every Idea) started experimenting with handmade products that have a vintage feel along with a contemporary edge. IVEI believes in minimalist designs, quality and productivity, and this reflects in all their products. From a DIY set of coasters, trays and pen stands, to tea lights and piggy banks, each product is unique and a labour of love.
Keeping Alive The Local Craftsmanship I Value Every Idea makes two very significant assurances - fair wages to its artisans and quality products to its customers! BY DEBARATI CHAKRABORTY weaknesses, guides them towards developing their skills and designs products that best showcase this. “I truly believe and value every idea. No matter how random an idea may appear at first, if seriously built upon, it often has a lot to offer,” says Agarwal. Shop these awesome products on www.designowl.com/shop!
Chair Tea Light Candles
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Folding Table
Corporate gifts, wherein products are customised as per each company’s requirements, constitute a big chunk of IVIE’s orders. The brand also specialises in return gifts, exclusive custom pieces and spatial designs. The brand started work from Sitapur, a small city near Lucknow in Uttar Pradesh. Now, artisans and carpenters based in Lakhimpur Kheri and Varanasi also work for IVEI. Their experience and skill combined with in-house designers’ ideas and expertise led to the
creation of unique handcrafted utility products. Though these local craftsmen are immensely talented, most chose to pursue other professions for better wages. IVEI recognised this and revived their interest in carpentry by promising them fair payment. A passion for their trade and fair wages lured them back to their age-old profession. Each product, handcrafted by them from scrap wood is not only unique but also beautiful.
Truck Shaped Holder
Wooden Party Money Bank
Navya Agarwal founded IVEI with the hopes of reviving art in urban India and paying due respect to local craftsmen. A product designer from Raffles Millennium International in Bengaluru and a graduate from Christ University also in Bangalore, Agarwal personally interacts with her artisans. She helps them understand their strengths and
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Please fill up this coupon and send it along with your cheque/DD to: Marvel Infomedia Pvt. Ltd., B 62, 1st Floor, Cotton Exchange Bldg, Cotton Green, Mumbai 400 033. Tel (022) 23736133/1, 32958501Fax (022) 23743069 Email response@marvelinfomedia.com www.theinsidetrack.in I am enclosing a cheque/DD No _________________ Dated __________________ drawn on ( name of bank ) __________________________________________________favouring “Marvel Infomedia Pvt. Ltd.” for Rs.___________________________________________ ( Add Rs 40/- for non Mumbai cheque/DD ) YOUR DETAILS Mr/Mrs/Miss/Ms_____First Name _________________surname _______________________ Address_______________________________________________________________________ ______________________________________________________________________________ City____________________________________________State__________________________ Pin Code_________________________________Phone _______________________________ Email___________________________________Occupation____________________________
the inside track reserves the right to extend, cancel or discontinue the offer without giving any reason or prior notice
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THE INSIDE TRACK October 2017
Interview
F
orestry Innovation Investment (FII) is the Crown provincial agency charged with maintaining and expanding markets for B.C. forest products. The wood from Canadian Wood is certified, assures quality and adopts proper manufacturing practices apart from being one of the best in the world. The Inside Track in conversation with Mr Pranesh Chhibber, Country Director at Canadian Wood gained an insight into the innovative products from Canadian Wood and the advantages of wood as a building material.
Go Sustainable With Canadian Wood
Canadian wood, harvested from sustainable sources has become a credible option that fulfils gaps in the Indian market. sourced from legal, certified and sustainably managed forests. As a natural, renewable resource the wood’s versatile character and individuality are unmatched. Being a natural insulator, it is also more energy efficient than most other material.
Could you tell us about Forestry Innovation Consulting India Pvt. Ltd? Headquartered in Mumbai in 2012, Forestry Innovation Consulting India Pvt. Ltd. (FII India) is a non-profit market development a g e n c y f o r C a n a d i a n Wo o d lumber primarily from British Columbia (B.C.) Canadian Wood’s exclusive audio-visual display centre is spread across a sprawling 1600 sq.ft. space in the heart of Mumbai’s commercial
What are the preferences of the Indian consumer?
To reduce the long drawn out process of producing suitable raw material, sawn lumber from B.C. is the answer. It is seasoned to the correct moisture content and graded to suit the needs of the manufacturer.
Mr Pranesh Chhibber, Country Director, Canadian Wood
district. With a distinguished team of technical advisors and market development specialists, industry practitioners can hold consultations free of charge on wood building systems and specific product applications. What are some of the most innovative products from Canadian Wood? Wood species from British Columbia comprise of western hemlock, douglasfir, spruce-pine-fir (SPF), western red cedar and yellow cedar. These are perfect for applications across furniture, doors (solid and flush), door jambs, doorframes, windows, interiors and millwork, specialty outdoors and structural purposes.
What according to you are the advantages of using wood as a building material for various applications? Wood is ideal for interior, outdoor and structural uses, not only as a finish material, but also to bring warmth and natural beauty to interior and exterior applications. Wood is a material of choice due to its cost effectiveness, ease and efficiency of construction, versatility and sustainability. Termites and pests are a major issue when wood is used in various home applications. How does Canadian Wood approach this issue? B.C., Canada offers two species which have natural resistance to termites, decay and rot. Western red cedar is a prominent Canadian species used for outdoor furniture and playground equipment. It exhibits outstanding decay and termite resistance along with dimensional stability.
The yellow cedar is a wood species with a growth so slow that it takes 200 years to reach a marketable size. Yellow cedar is one of the world’s most durable woods with exceptional longevity. It allows ease of use for working numerous applications such as decorative panelling, furniture, mouldings and cabinet work. H o w d o e s C a n a d i a n Wo o d incorporate sustainability as a major concern faced by the world today? Canadian wood products are
From the consumer’s standpoint, beauty of design, functionality, appearance and strength are paramount. Manufacturers of furniture for the Indian market have a long tradition of working with wood to create highly crafted pieces that are passed down through generations. Today’s modern customers want to have the same high quality wood furniture in sleek and contemporary designs with quick installations. Contact Canadian Wood (Forestry Innovation Consulting India Pvt. Ltd.) A - 1202, Naman Midtown, Senapati Bapat Marg, Elphinstone (W), Mumbai 400 013. email: info@canadianwood.in web: www.canadianwood.in tel : +91 22 49221600
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THE INSIDE TRACK October 2017
Spot Light
W
hat is the first thing that you notice when you enter a room or a house? Is it the furniture, the wall decor or the lighting? Or is it the flooring? However stunning the decor and design of a room may be, if the flooring isn’t top notch, the appeal is simply lost. No wonder that rugs and carpets play such a vital role in bringing
Creating Masterpieces, One Thread At A Time The Rug Republic’s exquisite range of carpets, hand woven rugs, poufs and stools will add panache to any décor. BY Debarati Chakraborty
Hand Woven Beige PET Beaver Rug
together different elements of a room, unifying them as a whole. When it comes to carpets and rugs, The Rug Republic has some of the finest collections. The brand has been created by Studio Sharda, a leading Indian manufacturer with over three decades of experience. The Rug Republic curates fashionable rugs, carpets, poufs and stools for indoor and outdoor spaces.
The collection at The Rug Republic ranges from hand-tufted and handwoven rugs, recycled items, leather rugs, bath rugs and chenilles and home decor accessories like poufs and cushions. Still not impressed? The in-house designers at The Rug Republic will help you customize a carpet or a rug, holding your hand through every step! Made from the highest quality wool, leather and other natural fibers, the products are also eco-friendly. It is interesting to note that Studio Sharda and The Rug Republic are pioneers in the usage of recycled raw materials. You can choose from a variety of colours and styles that range from trendy to the traditional. Each product is value for money and will complement a variety of room designs.
Hand Made Tan Natural Hide Zaro Rug
The Rug Republic with its unique products and styles, will floor you for sure! Shop The Rug Republic products on www.designowl.com/shop!
Hand Made Multi Recycled Fabric Bilbao Rug
Hand Made Natural Wool Ovis Rug
Hand Tufted Terra Wool Acura Rug
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THE INSIDE TRACK October 2017
It Products Roche Bobois Introduces Autumn Collection
with rounded edges and a bronze finish. Its base is crafted with solid American walnut. Making it an exciting addition to any living space. Add character to the living room with The Ombrelle cocktail tables, designed by Argentinian designer Christian Mohaded. The Ivresse end table from Studio Roche Bobois with a beveled marble top on matte lacquer legs comes with the chrome-plated base. The perfect storage unit the Trinita Bookcase designed by Fabrice Berrux consists of 6 modules. It is Structures with lacquered MDF and a base with levels. Infused with creativity and novelty with a play on techniques and materials, Roche Bobois’s autumn collection 2017 will bring a breath of fresh air to your living spaces. Contact www.roche-bobois.com
Roche Bobois’s Autumn Collection 2017 is a dialogue between styles and materials that creates a luxurious atmosphere. Style and conventions are audaciously shattered in Roche Bobois’s Autumn Collection 2017. The Maya Console designed by Stefano Bigi has a retroScandinavian spirit. It is topped with 10mm-thick smoked glass
Havwoods’ Bespoke Herringbone Relik Collection
Havwoods introduces its premium Herringbone Relik collection for India’s uber luxe addresses. The Herringbone Relik line is a stellar range created from reclaimed planks for floors, walls, ceilings and doors. Every plank has been weathered under severe conditions, making it sturdy and ready for the Indian monsoons, extreme cold, sweltering heat
and everything in between. These planks also make for the sturdiest and most gorgeous ceilings, cladding and doors. Introducing the range, Mr. Aashish Poojari, Director, Havwoods India said, “The Herringbone Relik is one of our most prestigious collections. The world over, it has been a bestseller, finding its way into vintage European homes, contemporary city homes and modern restaurants and bars with equal ease. Most people refrain from using wood in India for fear that it won’t withstand our monsoons, summers, winters and all-year dew.” He further Adds, “This collection is excellent for all these conditions as the reclaimed wood is weathered to take it all. We are sure the range will garner immense interest both from the residential as well as commercial segments. It’s the easiest and best way to enhance the appeal of any property!” Contact www.havwoods.in
Jaquar Launches Lighting Collection
Jaquar Lighting celebrates the festive season with the launch of their new collection, designed to add style and panache to your interiors. A contemporary take on eclectic styles, Jaquar Lighting’s festive collection offers a range of table lamps, chandeliers and pendant lights. The versatile designer lights have been chosen to compliment the ethnic Indian home décor and also go well with the modern and contemporary styled homes. The lights are decorative yet functional ensuring freedom of placement.
Jaquar Lighting offers complete lighting solutions - for residential, commercial and outdoor use. From LED bulbs and tube lights, to chandeliers, landscape lighting and accessories, Jaquar Lighting has a holistic solution, with an extensive range that lets you choose for varied budgets without compromising on quality and reliability. Choose from an array of statement yet mesmerising lights from Jaquar. Contact www.jaquar.com
Plüsch Launches The German Pilotis Sofas
Plüsch brings you the German based Pilotis sofas by COR to the Indian market. The collection has its generous proportions where the sofa is by no means a piece of furniture to be left languishing modestly against the wall. Pilotis is a place that reinvents itself for every moment of the day. Pilotis is designed into large, small, round, rectangular, black, white, and wood - always with a delicate metal frame. The best features of Pilotis are the back extension which increases the height of the armrest and enhances Pilotis to be a great retreat. Pilotis is the sofa for the relaxed moments in life.
These Sofas are worked, refined and upholstered meticulously in order to attain the perfect symbiosis of versatility and comfort. For the same reasons the Pilotis tables are so versatile that they easily combine with other sofa ranges its a landscape where body feels at home, where the soul can snuggle in warm blankets and thoughts can go unhindered on a journey to any destination. Incidentally, the feet are available in black chrome as illustrated, glossy chrome and in a lacquered finish. Contact www.pluschliving.com
THE INSIDE TRACK October 2017
It Products Antica Ceramica Presents Allure The “Allure”- Wooden series of Vitrified tiles from Antica Ceramica is a perfect mix of classiness and style that combine for a unique flooring experience. Allure range of tiles have the irresistible allure of wood with its rich patterns which have been replicated in this versatile tile material. These tiles are processed in such a manner that you need not worry about the direction of cut, during installation. These tiles come with the
pristine base that has a high gloss - mirror like shine which lets them remain cool. According to Mr. Rahul Bhugra, Director- Antica Ceramica, “Our new range Allure, offers a naturallook and combining all the beauty of wood with the durability of tile. The warm feeling of stepping on natural wood floors and appearance entices people to have tiles with wooden pattern making a home look homey and liveable”. Contact www.anticaceramica.in
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Lapato Tiles From Orient Bell
Constantly working to stay ahead of the market trends, Orient Bell Limited has launched its first-ofa-kind Lapato Tiles that give a sugarcoated finish to your walls or floors. The Lapato tiles, besides giving a sugar finish, also glitter when light falls on them. These sparkling tiles enhance the overall look of a living space with or without impressive décor. Lapato tiles make for great additions to entertaining spaces, such as living rooms and party rooms as their sparkling varnish adds charm and festivity to any occasion.
Mr. Ashish Mehta, President Sales & Marketing said “Lapato tiles by Orient Bell are a new favorite this festive season as they add a sparkly finish to rooms, which works beautifully well with the mood of Diwali. Besides adding a luxurious vibe to any living space, these tiles make the room appear brighter and more welcoming. At Orient Bell, we have an eclectic array of Lapato Tiles for selection to suit the varied preferences of the modern day consumer.” Contact www.orientbell.com
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THE INSIDE TRACK October 2017
It Products Wisma Atria Presents Chandelier Collection Wisma Atria Interiors has launched Chandelier Collection, this Diwali at its design studio in New Delhi. The collection comprises of an amazing range of chandeliers with trendy design and patterns to give a magnificent touch to your interiors this Diwali. Designed with high-end materials like a curved metallic frame with clear bronzed and brushed brass finish and mirrored glass, this designer range of chandeliers collection by Wisma Atria Interiors will surely enhance the luxury quotient of your home
as there is a huge range of shapes, sizes, colors and designs of chandeliers to select from. According to Nomita Kohli of Wisma Atria Interiors-, “This Diwali bring home chandeliers and light up grand entrance, hallways or living & dining spaces. These Chandeliers are the perfect lighting at perfect occasion, which creates the perfect ambiance. Therefore, this Diwali instead of conventional illumination technique try some contemporary lighting to sparkle your home with our dazzling and opulent chandeliers collection”. Contact www.wismaatria.in
Colonial Collection From Classic Marble Company
Notion Introduces Laminate Wooden Flooring
Notion has come up with a series of exquisite Laminate Wooden flooring that promises to beautify your living room with an inviting and elite look. The exquisite Laminate Wooden flooring by Notion is made up of multi-layered synthetic flooring product fused together with high-density fiberboard and lamination process which capture the looks and texture of real wood. Available in a vast range of colors and textures Laminate Wooden Flooring can give a contemporary look adding modern elegance to the living room of your abode. The Laminate Wooden Flooring requires the minimal effort to clean as well as, is a cost
effective investment to uplift the tone of your living room flooring. According to Mr. Akash SainiDirector of Notion, “The living room of your abode is a place that holds utmost importance to enjoy the quality family time so, to make a good impression of you and your status, among your friends and relatives Laminate Wooden flooring is sure to do it aptly, evoking a lot of wonderful compliments for its look and high sheen finishing touches. Also, the Laminate Wooden flooring is good enough to be easily installed and maintained adding beauty to the floor of your living room”. Contact www.notion.net.in
Zynna Launches Turkish Sheer Collection
Classic Marble Company has introduced a new porcelain slab titled ‘Colonial’ under its large size Techlam collection. The designer tile is homage to an era of architecture that brought together an assortment of styles from different countries across continents. Worn burgundies, off-whites and stone blues are mixed to create beautiful sets of tiles in a fusion of different motifs that are visually brilliant and yet minimalist. Typically the tiles may be laid out as a feature highlight in flooring and its striking patterns can more
than make up for the missing designer rug or carpet. The tiles can be installed to highlight the aisle ways or passage ways and can as seamlessly continue to become a part of the adjoining wall to appear like an extension of the aisle or passage. The tiles offer versatility in applications and are just as suitable for flooring as they are for wall cladding and are a perfect solution for highlighting areas without cluttering the space. Contact www.classicmarble.com
Zynna, an eminent brand in global furnishings is set to enhance your house with its Turkish sheer collection of fabrics. This collection is fabricated with cotton lace, polyester, silk presented in impressive shades of beige, golden, olive green, cream, black and pink. Zynna comes up with their latest collection of curtains which are quite attractive and gives an elegant look to your room and also provides the soft, breezy, airy feel that is perfect for living rooms, family rooms and bedrooms. These types of curtains are equally designed to be used in kitchen, bathroom and living room. Layers of different curtains can also be used to match the design of the wall or to give it a different look. The fabric allows the sun’s rays to filter into the room and creates romantic atmosphere during the day. Mr. Retesh Sharma, Managing Director, Zynna says “color of
these sheer fabrics has chosen to depicts the overall mood. One should choose contrasting colors and style to curtains by choosing ones with little bit of embroidery or a floral design. These curtains can also be used in many decorative ways in various parts of your home”. Contact www.zynna.in
THE INSIDE TRACK October 2017
Asian Granito Presents Rainbow Glitz
It Products Home Decor Gifting Accessories From Idus Idus, a premium furniture store and showroom situated at Kirti Nagar in Delhi, known for its unparalleled spectrum of furniture from the best brands around the world, has launched “Unique Home Decor Gifting Accessories Collection” from its Italian brand Ahura to make your Diwali more special. The collection comprises of small, medium and giant decorative pieces such as Triton shell, elephant, Lord Budha and belly Buddha sculptures made from an innovative mix of ceramic and porcelain called “Keramnext” which is entirely made by hand. Each piece of
this collection is valuable as no two are the same. The colour that has been used in designing these decorative pieces is completely pollution free without having any toxic agents such as lead. According to Sameer Hora, MD IDUS, “Diwali is the time when we are all worried about what to buy for our family and friends. Our latest Diwali accessories collection is the solution to all your worries. Each piece of our Diwali collection tells the significance of Diwali in its own way. So, this Diwali think out of the box by gifting from our latest collection instead of sweets and dry fruits boxes.” Contact: www.idus.in
H&R Johnson’s Endura Step Stones
H&R Johnson (India), India’s premier Integrated Lifestyle Solution provider offering tiles, bathroom products, modular kitchens and engineered marble & quartz, introduces ready to install Johnson Endura Step Stones, a range of tiles arising out of an unquantifiable amount of time spent in research, to revolutionise the way stair cases are built with step tiles and risers. Johnson Endura Step Stones are ready to install with embossed tread lines and unique full bull nose edges, seeking an
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end to the cumbersome task of cutting and finishing on-site. This adds extra grip and makes the staircases extremely comfortable and safe to use, setting a new benchmark. These tiles absorb very low water, making them impervious to weather and wear and tear damage as well as stain resistant thus ending the tyranny of chipped and worn out staircases in constant need of polishing and repairs. The Step Stones range is stunning, with 8 beautiful salt and pepper shades. Contact: www.hrjohnsonindia.com
Asian Granito India Limited (AGL), one of the leading Indian ceramic companies has expanded its product portfolio by introducing premium range wall tiles ‘Rainbow GLITZ’. With the launch of Rainbow Glitz, AGL Tiles successfully addresses the aesthetics and performance requirements of Architects, Interior designers and homeowners across India. Premium Spanish tile range, Rainbow Glitz is India’s latest 9 colour wall tiles having high gloss finish, supreme matt finish, third firing and stunning rich look. AGL is the first among top
4 tiles companies to have this technology. Rainbow Glitz is perfect fusion of colors and creation. AGL has launched ‘Rainbow Glitz’ decorative wall tiles. Beautiful in looks, Rainbow Glitz tiles offers a combination of style, endurance, size and also offer variety of functional and aesthetic benefits. One of the biggest advantages of Rainbow Glitz is that they have range of great textures and prints which gives a beautiful look to entire house. Contact www.aglasiangranito.com
Pewter Collection From The Great Eastern Home The Great Eastern Home presents its exclusive and exceptional Pewter Collection. This unique collection is one that will enrapture all those who lay eyes on it. The magnificent and striking designs that combine pewter with either glass or ceramic or wood are painstakingly designed and lovingly hand crafted. Each piece in this collection is sophisticated, inimitable and one of its kind. The high quality of Pewter products at The Great Eastern Home are 100 percent lead free. They are non-toxic and easy to care for. A wide range of pewter products including wine glasses, candle
stands, salad bowls, decanters, silverware etc. are available at The Great Eastern Home. Give generic presents a miss this time and make someone’s home special with the exclusive range of the Pewter Collection. Be it something small and precious like silverware, trays and glasses, practicality is the flavor this season. Each of these objects is not only visually stunning but also functional. Using such beautiful objects in your day to day life can make even mundane activities special. Contact www.thegreateasternhome.com
Postal Registration No. MCE/129/2017-19 RNI NO. MAHENG/2007/19853. WPP LICENSE NO. MR/TECH/WPP-266/East/2017. POSTED AT MUMBAI PATRIKA CHANNEL SORTING OFFICE, MUMBAI G.P.O. 400001. DATE OF PUBLICATION: 15th OF EVERY MONTH, dATE OF POSTING: 15th & 16th OF EVERY MONTH
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THE INSIDE TRACK October 2017
Spot Light
H
ome is where the heart is they say and if your heart is into beautiful furniture and decor for your space, The Lohasmith should be your preferred destination. The creator of lux decor accessories and unique treasures, The Lohasmith has something for every home. The brand creates beautiful decor for both indoor and outdoor use. Most products are made of metal and
Creating Magic Through Metal Looking for unique handmade furniture and accent pieces for your home? Then, The Lohasmith is your treasure trove! BY DEBARATI CHAKRABORTY
Beehive Table Wine & Bar Rack
Teardrop Diamond Mirror
At The Lohasmith, every product is made keeping in mind the aesthetic sensibility of the modern Indian customers. Raw, industrial finishes are combined with understated elegance and simplicity. Brass, copper and nickel are used along with steel to give your home that much needed sparkle. With clean lines, bold natural finishes, daring treatments and colours and statement pieces, the brand sure knows how to get a conversation going, both within the house and in the garden area as well. Shop The Lohasmith products on www.designowl.com/shop
incorporate materials such as glass, wood and leather. The combinations help create unusual and stunning home accents. The skilled craftsmen are the real heroes as they bring various designs and concepts to life. The brand name itself is a homage to its tireless dedication towards creating these objects of beauty. Each product is handcrafted with care and precision, which in turn elevates the materials used to create the products. From magnificent wall mirrors a n d q u i rk y d e c o r p i e c e s , t o trendy bar racks and exclusive tables, there’s something for all your needs.
Sails at Full Mast Sculpture
Dawn Wall Art
Geometric Photo Frames
Test Tube Vase