Appliance Retailer October 2017

APPLIANCE

NOW IN ITS 22ND YEAR

RETAILER

THE BUSINESS MAGAZINE FOR THE CONSUMER ELECTRONICS INDUSTRY

/// OCTOBER 2017

Floorcare

CONSUMERS PAY PREMIUM FOR BETTER QUALITY

+

HOME AUTOMATION

CONNECTIVITY IS ON THE RISE

PERSONAL CARE DEMAND FOR PROFESSIONAL RESULTS AT HOME

20kg INTRODUCING AUSTRALIA’S

LARGEST CAPACITY

CONSUMER WASHING MACHINE The more stars the more water efficient

WAT WA ATER RAT A ING AT

www.waterrating.gov.au

122

The more stars the more energy efficient

ENERGY RATING A joint government and industry program

litres per wash

Load capacity 10 kg In accordance with AS/NZS 6400 Hitachi Model SF-P100XAV

Using the Normal Warm Wash, Water Saving program

Hitachi Clothes Washer Model SF-P100XAV Load capacity 10 kg

Energy consumption Cold wash Warm wash

138

317

kWh per year

using Cold Wash, Water Saving or using Normal Warm Wash, Water Saving seven times per week in each case When tested in accordance with AS/NZS 2040.2 Actual energy use and running costs will depend on how you use the appliance.

Cold washing performance has not been measured and is not guaranteed.

For more information, refer to

www.energyrating.gov.au

10kg Washing Machine with a width of only 590mm

The more stars the more water efficient

WAT WA ATER RAT A ING AT

www.waterrating.gov.au

127

The more stars the more energy efficient

ENERGY RATING A joint government and industry program

litres per wash

Load capacity 13 kg In accordance with AS/NZS 6400 Hitachi Model SF-P130XWV

Using the Normal Warm Wash, Water Saving program

Hitachi Clothes Washer Model SF-P130XWV Load capacity 13 kg

Energy consumption Cold wash Warm wash

107

589

kWh per year

using Cold Wash, Water Saving or using Normal Warm Wash, Water Saving seven times per week in each case When tested in accordance with AS/NZS 2040.2 Actual energy use and running costs will depend on how you use the appliance.

Cold washing performance has not been measured and is not guaranteed.

For more information, refer to

www.energyrating.gov.au

Ultra Large Capacity for a Regular Sized Washer

The more stars the more water efficient

WAT WA ATER RAT A ING AT

www.waterrating.gov.au

266

The more stars the more energy efficient

ENERGY RATING A joint government and industry program

litres per wash

Load capacity 20 kg In accordance with AS/NZS 6400 Hitachi Model SF-P200XWV

Using the Normal Warm Wash, Water Saving program

Hitachi Clothes Washer Model SF-P200XWV Load capacity 20 kg

Energy consumption Cold wash Warm wash

135

854

kWh per year

using Cold Wash, Water Saving or using Normal Warm Wash, Water Saving seven times per week in each case When tested in accordance with AS/NZS 2040.2 Actual energy use and running costs will depend on how you use the appliance.

Cold washing performance has not been measured and is not guaranteed.

For more information, refer to

www.energyrating.gov.au

Australia’s Largest Domestic Washing Machine

10kg

13kg

20kg

SF-P100XAV 590(w) x 1065(h) x 634(d) mm

SF-P130XWV 640(w) x 1100(h) x 696(d) mm

SF-P200XWV 724(w) x 1158(h) x 744(d) mm

Stylish toughened glass lid with soft closing function

Quick and simple 4 button control panel

Auto-clean function, when selected, automatically cleans the washing machine tub

hitachi.com.au | 1800 HITACHI / 1800 4482244

YEAR

MANUFACTURERS WARRANTY*

EDITORIAL AR

Lucky Goldstar develops a new Signature

Appliance Retailer is published by The Intermedia Group Pty Ltd ABN 940 025 836 82 41 Bridge Road, Glebe NSW 2037 Australia P 02 9660 2113 | F 02 9660 4419 E appliance@intermedia.com.au W www.intermedia.com.au ISSN: 1328-1852

A

round the turn of the millennium, a little known brand called Lucky Goldstar changed the way it went to market by undertaking a rebranding campaign that would be unprecedented in both the Australian appliance retailing and advertising industry.

It may come as a surprise to know that LG’s now famous global tagline – Life’s Good – was dreamt up by a creative team within the Sydney office of the Singleton Ogilvy & Mather agency to help push the Korean brand into Australian homes. While LG was riding on the wave of marketing momentum across whitegoods, TV, audio and air conditioning, it also launched the first suite of ‘connected’ products using its infamous Internet Refrigerator as the centrepiece. While one internal estimate was that only two consumers actually purchased the $20,000 refrigerator that could take your photo, connect to the web as well as ‘talk to’ other appliances in the home, the public relations exposure and consumer interest in this product in early 2000 saw LG stalk, threaten and eventually capture the number one position in side-by-side refrigeration.

This time LG is seeking to capture the premium end of the appliance industry that is a relatively unoccupied space among the major brands, which also delivers retailers eye-watering pricepoints and potential margin opportunities, as well as a premium consumer that ‘has to have the very best’.

The InstaView Refrigerator (RRP $9,999) offers the unique ability to

Managing Director Simon Grover Editorial Director James Wells james@intermedia.com.au Deputy Editor Emily Bencic ebencic@intermedia.com.au Features Editor Kymberly Martin kymberly@intermedia.com.au General Manager – Sales Rod Riley rod@intermedia.com.au Art Director Leanne Hogbin Prepress Tony Willson Production Manager Jacqui Cooper jacqui@intermedia.com.au Head of Circulation Chris Blacklock Subscriptions Ph 1800 651 422

Average Net Distribution per Issue: 5,524 AMAA/CAB Yearly Audit Period ending 31st March 2017.

knock on the door to illuminate the interior and a motion detection system that opens the door automatically. The Twin Wash Washing Machine (RRP $5,999) has two separate washing zones – a 16kg wash and 9kg dry upper front loading wash zone and a smaller 2.5kg top loading washing ‘drawer’ at the bottom of the machine. Both machines boast ‘old school’ manufacturing with stainless steel and enamel surfaces as well as the latest technological smarts including SMS alerts and the ability to track energy consumption.

Complementing the whitegoods is the 65-inch wafer-thin Wallpaper OLED (RRP $13,499), but if you really want to impress the friends there is also a 77inch version available (RRP $39,999).

Interestingly, LG is also implementing a ‘white glove’ service akin to Pro-Forma brands so that the consumer’s end-toend purchasing, delivery and installation experience is flawless.

While some will see these products as another public relations stunt, there should be some applause for genuine innovation being delivered in these categories. These products move the needle towards higher average selling points and engaging premium consumers to retail stores where these exciting products have to be demonstrated rather than sold over the internet.

Editorial Director James Wells

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James Wells

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3

22 42

[ON THE COVER]

32

MIELE WILL CHANGE BAGLESS VACUUMING FOREVER

Miele’s Blizzard CX1 introduces the company's exclusive Vortex technology that achieves powerful cleaning performance and quiet efďŹ ciency. The vacuum delivers new standards of hygienic dust disposal to the bagless category with its dust separation system. The Blizzard CX1 will arrive in stores next month, but is just the beginning of a Miele bagless revolution.

4

Appliance Retailer October 2017

40

VOLUME 23 / ISSUE #08

IN THIS ISSUE

46 EDITORS NOTE

03

Lucky Goldstar develops a new Signature

Engaging premium consumers to retail stores

NEWS

06

JB Hi-Fi, The Good Guys merge commercial divisions; Former Masters stores under redevelopment

Supply chain teams also merge; Five centres to open by Q4 2017

10

Harvey Norman Electrical Conference

Supplier sessions, state awards, gala evening and more

16

IFA 2017 Report

Key innovations from major suppliers

20

Knudsen’s Betta Home Living

Celebrating 25 years in the industry Uniden Wi-Fi camera

22

Leading Edge Group Conference

Suppliers and members come together

FLOORCARE FEATURE

28

An outlook on the category

Handstick vacuums continue to dominate

29

Key trends in the market

Convenience, speed and ease of use

32

Latest vacuum cleaners on the shop floor

36

A closer look at features and benefits

More power to the cordless

Dyson V8 Absolute, Miele Blizzard CX1 Bagless Canister, among others

38

From a retail perspective

Consumers want to try before they buy

HOME AUTOMATION FEATURE

40 41 42

An outlook on the category

Connected devices are on the rise

Key trends in the market

All-rounded solution is a must

Latest security and surveillance products on the shop floor

Security cameras, cordless phones, automation solutions and more

44

A closer look at features and benefits

Uniden Guardian Spotlight Camera, VTech Cordless Phone, among others

PERSONAL CARE FEATURE

46

An outlook on the category

Demand for professional results at home

Dyson’s V8 Absolute vacuum

47

Key trends in the market

Consumers want to look good and feel good

48

Latest personal care products on the shop floor

50

A closer look at features and benefits

Hair dryers, body groomers, massagers and more

Dyson Supersonic Hair Dryer, VS Sassoon Bearded-Pro Grooming Set, among others

51

From a retail perspective

Health and wellness drive growth in sales

WHAT’S HOT

52

Pick of the crop

Hitachi 20kg Washing Machine, VTech Cordless Phone, Vax Cordless Vacuum and more

RETAIL RULES

54

Personalisation vs Privacy: Walking the tightrope

The trend for personalisation amid prevailing data security concerns www.applianceretailer.com.au

5

AR NEWS

Home Consortium proposal for Penrith in Sydney's western suburbs

Redevelopment underway for former Masters stores Home Consortium is redeveloping the former Masters centres into a national retail portfolio comprising three different types of shopping centres based on differing local demographics, consumer demand, existing retail supply and regional planning considerations.

There will be five centres opened in Q4 2017 in Rutherford – NSW, Penrith – NSW, South Morang – VIC, Tingalpa – QLD and North Lakes – QLD. A further five centres to be open before Christmas this year will be announced over the coming weeks.

Retailers that may open within the centres include Bing Lee, JB Hi-Fi, Nick Scali and The Good Guys, among others.

Home Consortium chairman, David Di Pilla, said, “Home Consortium is a best of brand retail proposition

that has been conceived and created in partnership with leading national retailers. The key focus is a convenient, value for money retail experience.

“The leasing success and ongoing lease enquiries we have received reflect the fact that retailers have been able to work with us as a single developer/ landlord to plan and secure their store roll-out and growth strategies across a number of Australia’s key growth regions nationally.

“Home Consortium has been encouraged by the enthusiastic and constructive response by local councils and state planning authorities to our redevelopment proposals. We are pleased with the progress we continue to make given the wide range of locations and planning authorities involved.”

After a detailed tender process of retail managers, Cushman & Wakefield has been appointed as the national retail centre managers. In addition, a leasing agent panel has been finalised which includes the following parties: National Agent – Colliers International, Large Format Retail (National) – QPA, WA – Vend Property and SA – Leedwell Property.

By the time all centres are open and trading, it is expected that up to 8,000 retail jobs will have been created across Australia.

Home Consortium is working with a panel of four construction firms on the first 10 centres that will open before Christmas this year. Significant job creation is also anticipated during the construction and repurposing phase of the sites over the next 18 months.

JB Hi-Fi, The Good Guys merge commercial divisions In its full year 2017 financial results announcement, JB Hi-Fi confirmed that The Good Guys Commercial division, which was in the early stages of its development, has joined the broader JB Hi-Fi Solutions team.

In a statement to the Australian Securities Exchange (ASX), JB Hi-Fi said, “Whilst there is further work to be completed, going to market as a combined group is an important achievement at this early stage.

The JB Hi-Fi and The Good Guys supply chain teams have been recently merged.

“The Group’s combined scale provides our supply chain team with many opportunities to delight customers wherever they live across Australia and New Zealand. We are 6

Appliance Retailer October 2017

particularly encouraged by the work the teams have undertaken to date and expect to deliver a number of initiatives during the course of FY18.”

JB Hi Fi Joondalup store in Western Australia

BY EMILY BENCIC

BY EMILY BENCIC

JB Hi-Fi Solutions continued to grow and remains on track to deliver on its long term aspirational sales target of approximately $500 million per annum.

Breville acquires Aquaport and Cli-Mate Breville has acquired the Aquaport business from Aquaport Corporation Pty Ltd, an Australian company that specialises in the distribution of water and air purification products under its two brands, Aquaport and Cli-Mate.

As of August 11, 2017, the acquisition will create a new product segment for Breville across the Australian and New Zealand markets.

Breville ANZ general manager, Mark O’Kelly said, “As an Australian company ourselves, we are excited to welcome Aquaport into the Breville stable. Both Cli-Mate and Aquaport have an established network of mainstream and specialist retailers that complements the Breville brand distribution. We are looking forward to integrating this business with our own offering and sharing the strategy in more detail with our retail partners in due course.”

Aquaport is a South Australia-based

BY EMILY BENCIC

Aquaport stainless steel desktop filtered water cooler

business that has operated successfully for more than 10 years. Originally a water filtration company, it has since

Nestle signs on Breville as new machine partner Breville has been appointed the new partner for Nescafe Dolce Gusto coffee machines in Australia and New Zealand, effective November 1, 2017. De’Longhi will remain a machine partner until the end of 2017.

Breville ANZ general manager, Mark O’Kelly said, “The new partnership with Nescafe Dolce Gusto is an exciting time for the Breville ANZ business. The coffee category is performing very strongly and Nescafe Dolce Gusto machines will complement our current manual espresso and capsule ranges.”

Nestle Beverages ANZ business executive officer, Evan Gongolidis said, “We are very pleased to announce this new partnership. We believe it creates an opportunity for more growth in the portioned coffee machine market. Breville is a market leader in small domestic appliances and a strong Australian and New Zealand brand, with a long and successful tradition of design and innovation particularly in the coffee category.”

Breville general manager Mark O'Kelly

expanded its product offering to include air purification and related accessories.

A strong suite of water purification and chiller products comes under the Aquaport brand, including desktop and under sink systems, filter taps, fridge filters, and floor standing water coolers for both the home and office. The Cli-Mate brand has a strong presence in the air treatment market with a range of products that are convenient, economical and effective in a variety of different climates and environments.

Cli-Mate products include air dryer dehumidifiers, air purifiers, air humidifiers, aroma diffusers, compressor dehumidifiers and desktop air purification systems.

As part of the acquisition, Aquaport’s chief executive will be retained in the business, providing valuable category insight to the Breville team.

BY EMILY BENCIC

De’Longhi ANZ CEO, Paolo Albertoni commented, “We have sold more than 500,000 units of De’Longhi Nescafe Dolce Gusto machines in Australia and New Zealand since September 2012, strongly contributing to the development of the coffee market.

“We have enjoyed a strong partnership with Nescafe Dolce Gusto, not only as a machine partner but also as an industrial partner, introducing innovative machines like the Jovia. We have invested a lot of effort, commitment and time helping to make Nescafe Dolce Gusto what it is in Australia and New Zealand and we are proud of what we have achieved.

“We respect the decision to appoint a new partner and we will work through the transition period diligently with our retail customers and consumers in mind. We will continue to drive the growth of the coffee market from our leadership position, fully focused on our already strong portfolio and an exciting pipeline of meaningful innovation.” www.applianceretailer.com.au

7

AR NEWS Hong Kong Fair Symposium presents international speakers from renowned brands

Hong Kong Electronics Fair, electronicAsia open this month The annual HKTDC Hong Kong Electronics Fair (Autumn Edition) and electronicAsia will be held concurrently at the Hong Kong Convention and Exhibition Centre from 13 October to 16 October, 2017. The two fairs will gather around 4,200 exhibitors from across the globe, representing the world’s largest electronics marketplace to showcase a wide variety of intelligent products, innovative start-up ideas and electronic components.

Entering its 37th edition, the Hong Kong Electronics Fair (Autumn Edition) is organised by the Hong Kong Trade Development Council (HKTDC), while the 21st electronicAsia is jointly organised by the HKTDC and MMI

Asia Pte Ltd. In the 2016 editions, the two fairs attracted a total of close to 94,000 buyers from around 150 countries and regions.

HKTDC Deputy Executive Director, Benjamin Chau said, “Hong Kong’s electronics industry is the largest merchandise export earner of the territory, accounting for 66% of Hong Kong’s total exports in 2016. As the important electronics trading hub in Asia Pacific, Hong Kong is the ideal location to stage influential trade fairs for industry players to preview the upcoming trends and exchange market intelligence. Held concurrently under one roof, the Autumn Electronics Fair and electronicAsia, will gather

Schweigen appoints QLD brand manager Schweigen has welcomed Mark Easton as Queensland brand manager to support and manage the growth of the brand across the state. He is responsible for cementing the brand’s position as market leaders in silent rangehoods, and further developing the business and customer base.

He brings a wealth of retail industry experience, predominately acquired at Whirlpool Home Appliances where he began as an account manager and worked his way through various roles before moving into national account management. After leaving Whirlpool, Easton owned and operated a Hire A Hubby franchise for two years, and has spent the last two years at Sharp 8

Appliance Retailer October 2017

BY EMILY BENCIC

electronic products, components and technologies, to create a bundle of crossover business opportunities between the exhibitors and buyers.”

During the twin fairs, there will be a series of seminars and forum for exhibitors, buyers and visitors to share the latest trends and development of the electronics industry. “Symposium on Innovation & Technology” will be staged on the first day of the fairs. International speakers from renowned brands and enterprises will share their views on hot topics such as vehicle tech, 5G tech, wearable electronics and VR. On the last day, there will be a Hong Kong Electronic Forum to discuss flexible electronics and AI embedded electronics.

BY EMILY BENCIC

Corporation Australia as channel sales manager for the Queensland business.

Commenting on his appointment, Easton said, “I am excited to be coming back to the cooking market and joining such an innovative and customer focused company. Schweigen is doing some exciting things in the market and I am thrilled to be part of their story and journey.”

Schweigen managing director, Anthony Fletcher said Mark is a fantastic fit for the company and is looking forward to seeing his leadership take Schweigen to the next level in Queensland.

“Mark’s key areas of responsibility include business development, training staff and adding value to our customers.

He will also be responsible for promoting

Schweigen QLD brand manager, Mark Easton

our unique ‘silent story’ to Queenslanders.

We are looking forward to working with an industry specialist who understands our customers’ needs and has a passion for the business and the trade,” he said.

Thorn Group appoints new CEO Thorn Group, parent company of Radio Rentals, has welcomed Tim Luce as the managing director and CEO of the Thorn Group, effective 1 March, 2018 or earlier by agreement.

Luce brings extensive executive experience working with retail brands in Australia and Asia and joins Thorn

BY EMILY BENCIC

Group after six and a half years working at Courts Asia Ltd headquarted in Singapore. His current role at Courts is group COO, responsible for the Group’s businesses in Singapore, Malaysia and Indonesia, working closely with local teams in areas of finance, marketing, operations and sales, merchandising,

Radio Rentals new look and feel

consumer finance, human resources, technology and supply chain and logistics functions.

Prior to joining Courts in 2011, he held executive and management roles in Sydney and Melbourne for brands and retailers Lovisa, Goldmark Jewellers, Lifestyle Appliances and Lenteur.

Thorn Group chair, Joycelyn Morton said the search, conducted by Korn Ferry, sourced candidates in Australia and internationally. “Tim is a career retailer with a deep understanding of consumer finance, operations, sales, distribution and marketing. His experience in Australia is enhanced by his executive roles in Asia and his extensive digital credentials. He is well positioned to lead our team, and to enhance Thorn’s core business while developing emerging businesses and opportunities to grow.”

Acting CEO of Thorn Group, Peter Forsberg will continue in his role until Luce commences his employment, at which time Forsberg will resume his role as CFO of the company.

Imported whitegoods not meeting regulation standards Importing specialist and customs brokerage Platinum Freight Management is calling on whitegoods importers and retailers to be vigilant about sourcing pre-charged (gassed) whitegoods to ensure Australia’s regulation standards are maintained.

The call comes after Platinum Freight recently identified an importation of refrigerators and air-conditioners, suspected of containing Ozone-depleting gasses (ODGs), slipping through Customs and Australian Border Force (ABF).

Platinum Freight CEO, Peter McRae warns that not all whitegoods coming from overseas meet Customs (Prohibited Imports) Regulations 1956, specifically Schedule 10. While overseas suppliers offer the goods for sale, it doesn’t mean they meet standards in Australia.

The responsibility is on the Australian buyer or importer to source responsibly.

BY EMILY BENCIC

“Recently a potential client approached my brokerage to Customsclear a 20-foot shipping container packed with refrigerators, freezers and air-conditioners, despite concerns our brokerage raised that the goods were suspected of containing Ozonedepleting gases.

“Operating on best-practice principles, I alerted the authorities. However, upon checking only a day later the shipment was released through the Australian Border Force. This is in insufficient time to complete an inspection.

“These whitegoods are now in the Australian market somewhere, where importers, retailers or consumers will be purchasing them, unaware and uninformed,” he said.

This issue will most likely affect smaller Australian retailers who buy in small quantities and who may go to new or lesser-known suppliers Platinum Freight Management team to chase better wholesale prices.

“We have a present-day situation where Australian importers may be unwittingly on-selling whitegoods that are not permitted and not as environmentally friendly as they claim to be,” McRae said.

He highlights the lack of resources allocated to ABF and therefore the significant lack of systematic checks of imported goods by ABF due, citing this as a key reason why it is so common for prohibited goods to be available for resale by Australian retailers.

www.applianceretailer.com.au

9

AR NEWS

HARVEY NORMAN 2017 ELECTRICAL CONFERENCE

H

arvey Norman was host to its Australia, New Zealand and international proprietors, Flemington staff, friends, colleagues as well as key

BY EMILY BENCIC AND JAMES WELLS supplier partners, for its 2017 Electrical Conference in Sydney.

Supplier sessions called ‘Channel H’ were presented by AEG, Asko, BSH, De’Longhi, Electrolux, Fisher & Paykel, Hisense, LG, Philips, Samsung, Smeg

and Sunbeam. There was also a small appliances and audio showcase. Several evening events were held including a Welcome Night, State Awards as well as a Gala Dinner at the International Convention Centre.

Harvey Norman ‘Channel H’ Sessions AEG

AEG has confirmed that its Mastery cooking range and ComfortLift dishwasher, which made their debut at IFA in Berlin in 2016, will be arriving in the Australian market in October. There will also be a new washing machine and dryer that will launch in the coming weeks.

Westinghouse French Door refrigerator with a 605 litre capacity within an 89cm footprint was on display. Electrolux brand ambassador, Massimo Mele performed a cooking demonstration for attendees.

Fisher & Paykel

Highlighting the company’s brand ethos of being ‘Inspired by Scandinavia’, Asko discussed the importance of Swedish design which is focused on being minimal and functional yet intuitive with simple and clean lines. The launch of the new Asko laundry range represents these design values.

Over the last two years, Fisher & Paykel has rolled out a number of experience centres around the globe in locations including New York, Shanghai and Sydney. The brand will continue to provide best-in-class touch and feel interactions with more premium POS displays to be rolled out in select Harvey Norman stores over the coming weeks and months.

BSH delivers three separate price platforms to the Australian market with the Bosch brand (ValueAdded), Neff (Premium) and Gaggenau (Luxury).

Key innovations demonstrated during a sneak peek into The Block obtained through its brand sponsorship included Flame Select – the world’s first gas cooktop with the incremental control normally associated with an electric or induction cooktop.

The key launch was the announcement of the LG Signature ‘brand-within-a-brand’ platform. LG Signature represents a series of premium products within the brand’s range featuring leading design and high quality components and materials, including the TwinWash Signature, the new 77-inch Wallpaper TV and the Signature French Door refrigerator with InstaView.

De’Longhi continues to invest in staff training, in-store displays and exclusive product lines to improve the customer experience. To meet trends in technology, personalisation and health, De’Longhi recently introduced the Braun MX9 hand blender and Kenwood Titanium kitchen machine, and will soon be releasing the PrimaDonna Elite Experience coffee machine.

Philips outlined its recent transition in go-tomarket strategy, which has resulted in a larger local team. It has also allowed for more control over strategic categories, continued growth and for the company to become more customercentric. There will be new Philips products in oral health care, air treatment, air fryer and garment care categories released ahead of Christmas.

Electrolux reiterated its strong brand stable including Simpson, Westinghouse, Chef, Kelvinator and Dishlex. The latest

Samsung strives to develop the ‘Home of the Future’ highlighting its most recent innovations including the Family Hub refrigerator, FlexWash

Asko

BSH

De’Longhi

Electrolux

10

Appliance Retailer October 2017

LG Electronics

Philips

Samsung

MC Andrew O'Keefe with Electrolux brand ambassador Massimo Mele

and AddWash washing machines, PowerBot robotic vacuum cleaner, The Frame TV and Sound+ soundbar. National training representatives from Samsung explained the features and benefits of each of the products.

Smeg

Smeg presented in a TV newsroom format with ‘The Partnership’ to mark a 25 year business relationship with Harvey Norman. In 2018, Smeg celebrates its 70 year anniversary. The Dolce Stil Novo range and Portofino cookers will be rolled out in retail stores in 2018.

Sunbeam

Sunbeam held a Trans-Tasman competition with Harvey Norman proprietors from Australia and New Zealand. There were three challenges including a singing competition, memory game and speed game involving its Christmas 2017 product line-up that includes a new breakfast collection, coffee machine, air fryer and FoodSaver Fresh.

HARVEY NORMAN GALA AWARD WINNERS

Harvey Norman was host to over 750 of its executive and non-executive directors, general managers and managing directors from around the globe, including Asia, Ireland and New Zealand, as well as suppliers, proprietors and partners, for a lavish, black-tie event in Sydney to present its Gala Awards.

Australian entertainer – Andrew O’Keefe was the host of the evening, which incorporated a performance from performing arts dance school – Brent Street, jazz singer and multiinstrumentalist – Darren Percival, ventriloquist – Darren Carr and Australian singer-songwriter – Guy Sebastian.

The winners of the Awards were as follows:

Harvey Norman New Zealand Rookie of the Year

Harvey Norman New Zealand Store of the Year

Harvey Norman New Zealand Proprietor of the Year

Harvey Norman Asian Store of the Year

Harvey Norman Australian Store of the Year Metro

Harvey Norman Australian Store of the Year Regional

Harvey Norman Australian Rookie of the Year

Harvey Norman Australian Proprietor of the Year

HARVEY NORMAN NEW ZEALAND New Zealand Rookie of the Year Dustin Emms-Healey New Zealand Store of the Year Wairau Park (Brian Lee) New Zealand Proprietor of the Year Will Eggers (Mt Wellington)

HARVEY NORMAN ASIA Asian Store of the Year Millenia Walk

HARVEY NORMAN AUSTRALIA

Australian Store of the Year – Customer Service Metro Harvey Norman Moore Park (Carene Myers and Steve Attard) Australian Store of the Year – Customer Service Regional Harvey Norman Tweed Heads (Tony Symonds) Australian Rookie of the Year Liam Hatch Australian Proprietor of the Year – Harvey Norman Simon Day (Hoppers Crossing) Steve Cavalier (Bundall) Australian Proprietor of the Year – Joyce Mayne / Domayne Wayne Peters

Joyce Mayne Domayne proprietor of the year

www.applianceretailer.com.au

11

AR NEWS

HARVEY NORMAN STATE AWARD WINNERS

Harvey Norman recognised the excellence of its proprietors and suppliers with a number of awards within each state. The winners of the Awards were as follows: Overall Supplier of the Year Electrolux Home Products Overall Product of the Year LG OLED TV

HARVEY NORMAN WESTERN AUSTRALIA

1. Gold Awards WA Liam Hatch Lindsay Griffiths 2. Proprietor of the Year – WA Bret Davies Bruce Foster 3. Account Manager of the Year WA Chris Farrar accepted the award on behalf of Greg Allen from Samsung

HARVEY NORMAN VICTORIA / TASMANIA

6. Account Manager of the Year VIC/TAS Monica Goodwin from EHP

HARVEY NORMAN SOUTH AUSTRALIA / NORTHERN TERRITORY

1. Gold Awards SA/NT Nick Karasoulos Jim Drivas 2. Proprietor of the Year – Metro Rob Colarusso 3. Account Manager of the Year SA/NT Danielle Dunn from EHP

HARVEY NORMAN QUEENSLAND

1. Gold Awards QLD Daniel Simpson Gavin McGrath Ian Brassett David Swaine Ryan Freestone Rod Ayache 2. Proprietor of the Year – QLD Metro Steve Cavalier 3. Proprietor of the Year – QLD Regional Barry Smith 4. Account Manager of the Year QLD Giuliano Astone from EHP

HARVEY NORMAN NSW / ACT

1. Gold Awards Victoria Sean Dixon Nik Papa Rahoul Pozniakov Mark Wanless Darren Harrison Craig Gee 2. Gold Awards Tasmania Andrew Rossiter Robert Wing 3. Proprietor of the Year Victoria Metro Simon Day 4. Proprietor of the Year Victoria Regional Simon Moir 5. Proprietor of the Year Tasmania Nick Wells 12

Appliance Retailer October 2017

1. Gold Awards NSW/ACT Jason Sawkins John Marron Peter Mitchell Ben Kelada Sara Bollington Mark Raman Dan Matthews Ley Wotherspoon Steve Attard Ben Maddison 2. Proprietor of the Year – NSW/ACT Metro Brian Nicholson 3. Proprietor of the Year – NSW/ACT Regional Sam Thompson (absent) Nathan Walton 4. Account Manager of the Year NSW/ACT Ian Shakespeare from EHP AR

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AERO-CARE VEGETABLE COMPARTMENT With Platinum Catalyst maintains freshness and nutrients in vegetables

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SWIPE TO OPEN FRENCH DOORS

Maintains freshness and nutrients in vegetables

One door opens with a touch, slide your finger and both doors open

Steeped in a rich history of quality electronics, Hitachi’s mirror finished RX730GAXK refrigerator is Japanese design and technology at its finest.Its innovative Platinum Catalyst in both the Vacuum Compartment and Aero-Care Vegetable Compartment creates an optimal environment that sustains freshness and nutrients in vegetables. Paired with top-of-the-line Vacuum Insulation Panels and an advanced Frost Recycling Cooling with Hybrid Defrost, chilled air is evenly and efficiently distributed while preventing food dehydration. With a digital display Control Panel for the Auto Door, we’ve opened up another fresh avenue to intelligent homes. *For further information visit www.hitachi.com.au

hitachi.com.au | 1800 HITACHI / 1800 4482244

AR ADVERTORIAL

Keep it fresh this summer with Samsung

Samsung’s refrigerator range will help you become the ultimate summer entertainer

S

ummer is the ideal time to enjoy the company of family and friends, indulging in delicious food and flexing your culinary muscles with the freshest ingredients available.

However, there is a down side to sunny days and warm evenings, as they can make keeping your food as fresh as you’d like quite the challenge, resulting in undesirable food wastage – an issue that costs Australians on average $1,200 per year1. Fortunately, this is where Samsung’s innovative refrigerator technology and design can come to the rescue.

Twin Cooling Plus technology features separate cooling systems in the fridge and freezer, designed to ensure that each compartment’s temperature control is independent of the other, and maintaining high humidity levels to help 14

Appliance Retailer October 2017

keep your food fresh and minimise the mixing of odours – after all, you don’t want the pavlova in the fridge catching the aroma of the fish in the freezer.

Similarly, Samsung’s Triple Cooling System takes the same concept but provides flexibility, placing a third independently-controlled compartment at your disposal.

One of the biggest advantages of both of these superior cooling technologies is they can allow for flexibility and control of your fridge!

Convert your freezer to a fridge for extra fridge space – perfect for entertaining!

Some fridges also come with the Entertainer’s Drawer to give you the ultimate in storage flexibility. With four pre-set temperature settings, the drawer can be optimised for fresh meat, chilled beverages, deli foods, or wine with a single touch. And with the Smart Divider

fitted inside, this flexibility extends to innovation in organisation, too, allowing you to conveniently make adjustments to the space to help keep glass and other delicate items from moving.

When entertaining guests, not only do you want your refrigerator keeping your food fresh, you want it to look sleek and stylish, too. In fact, having a stylish kitchen with appliances to match is so important to Australians that 39 per cent would make it their fi rst room of choice for renovation, beating the bathroom, living room, master bedroom, and dining room. 2 Samsung’s fridge range offers modern design features such as counter depth design that ensures a clean appearance, beautiful flat doors for that elegant look, and a range of stunning fi nishes, the most striking of which is black layered steel, a new trend that

Cash Back Offer

Fill your fridge cash back offer is on now! Customers can get up to $400 cash back* or $400 Woolworths gift card* when they buy select models of Samsung French Door or Family Hub refrigerators.

Promotion period runs from 7th September to 22nd November. *Terms & Conditions apply.

See www.samsung.com/au/offer for details.

Essential Family Hub Features 1. Shop on the spot*– Order groceries direct from your fridge using the Woolies app 2. See What’s Inside# – Create shopping lists and view inside your fridge from your mobile phone anytime when you’re out and about.

3. Be Inspired – Access an amazing collection of recipes through apps like Allrecipes, Woolies, and Samsung Club Des Chef.

4. Cool Sounds – Don’t let the music stop when you’re in the kitchen, access your favourite songs via apps like Spotify and Tune In Radio** 5. Connect with your family – Customise your home screen and share calendars, memos, to-do lists and photos with your family^ 6. Nespresso App – Coming soon…

Advantages of Twin Cooling and Triple Cooling Technologies  Entertain with extra fridge space when you convert the freezer to a fridge  Handy Entertainer’s Drawer for customisable temperature options at the touch of a button  Keeps food fresh with high humidity  Minimizes the mixing of odours

sees home appliances adopting the dark shade for a sleek and stylish new look.

Not only are Samsung’s fridges the epitome of style, they’re smart, too.

Samsung’s Family Hub is the perfect addition for any connected home, with a Wi-Fi-enabled touchscreen that lets you manage your groceries, connect with your family, and entertain like never before.

When the party’s in full swing, don’t let time in the kitchen take you away from your favourite music – stream it right to your Family Hub with its builtin speakers using apps like Spotify and TuneIn Radio.** And when cleaning up the next day, help pass the time by streaming your favourite videos and TV.

Family Hub also makes shopping easy, letting you make shopping lists and place orders when you download the Woolworths App.** Plus, if you’re out of the house and not sure if there’s any milk in the fridge, built-in cameras can share photos via your compatible smartphone, so you always know when you’re running low on something.

But you can connect with more than just your local grocery emporium, as Family Hub helps you stay in touch with your loved ones – organising schedules, leaving notes and reminders, and sharing photos all in one place.

With features like the convertible freezer to fridge, customisable

*Compatible with phones with Android 4.0 and higher or iOS 7.0 and higher. Requires internet and download of Smart Home App. #Compatible device required. App and services requires an internet connection and is subject to change without notice. **Apps downloaded separately. Internet Connection required. Data and subscription charges may apply. ^Family Hub TM requires an internet connection.

Apps and services are subject to change without notice

temperature zones in the Entertainer’s Drawer, a striking black fi nish, counter depth design and the intelligence of Family Hub, Samsung’s range of innovative, stylish, and smart fridges are the perfect tool to unlock a summer of entertainment! AR 1 TNS Australia - Made for Australia Research 2017 Wave 1 - 1,004 interviews with males and females, aged 18-75 years old. Nationally representative of population based on age and gender at a state level.

2 TNS Australia - Made for Australia Research 2017 Wave 1

www.applianceretailer.com.au

15

AR NEWS

IFA 2017 Part 1:

Pick of the crop

BY EMILY BENCIC

Major suppliers showcased the latest and greatest of their product ranges at this year’s IFA, the leading trade show for consumer electronics and home appliances, held in Berlin in early September. Emily Bencic attended the Fair and reports on the key innovations.

Watch this space as there will be more to come in our November edition.

BOSCH UNLIMITED CORDLESS VACUUM

Bosch has addressed a major pain point with cordless vacuum cleaners – battery runtime – with its latest vacuum cleaner, Unlimited, due to launch in the Australian market in 2018.

When used at normal power level with a floor nozzle, the new cordless vacuum cleaner has sufficient battery life for a quick clean of an apartment or car. Using Bosch’s battery system, already tried and tested in the company’s tools and garden appliances, the 18-V Power for ALL system. This means that if the vacuum cleaner’s battery is empty, the second battery (supplied with the Premium version) or the battery from another Bosch appliance can be quickly and simply inserted. The separate rapid charging station recharges the replaceable battery almost as fast as the battery life is consumed during vacuuming. Furthermore, the Unlimited vacuum offers a lightweight, compact body and dynamic shape ideal for vacuuming under the table, in the car or between sofa cushions. The long, flexible nozzle can be attached to the hose to clean high ceilings and inaccessible corners. It is also equipped with a rapid-rotation DigitalSpin motor and practical floor nozzle for thorough floor cleaning.

ECOVACS DEEBOT ROBOTIC VACUUM

A global leader in the robotic vacuum market, Ecovacs Robotics has unveiled its latest range at IFA 2017, including the Deebot Ozmo 610 and Deebot Ozmo 930, which are expected to be launched in the Australian market in the coming weeks with pricing and availability to be confirmed.

Whether the floor surface is parquet, laminate or tiled, the Deebot Ozmo 610 and Deebot Ozmo 930 are equipped with Ozmo technology, designed to sweep and mop entire floor surfaces in one easy to manage step. This is made possible by an extra-large, electronically controlled water tank that moistens a washable cloth during the cleaning process. Depending on the degree of cleaning required, the amount of water dispensed can be adjusted manually via an easy to use Ecovacs Robotics app. The Deebot Ozmo 930 manages to go one step further as it recognises different floor coverings and automatically adjusts cleaning modes to suite these. Carpeted floors, for example, receive a burst of extra suction power to help remove even more dirt and dust than previous models. Other features such as Intelligent Surface Technology help to protect carpets and rugs by avoiding these areas during the mopping process.

16

Appliance Retailer October 2017

Ecovacs Australia and New Zealand country manager, Damian Commane with the Deebot Ozmo 930

HISENSE TV SERIES

Hisense Australia head of marketing, Andre Iannuzzi with the FIFA World Cup mascot

Hisense showcased its latest Series 8 and Series 9 ULED TVs, as well as up and coming TV innovations. Hisense Australia head of marketing, Andre Iannuzzi said, “IFA allows us to show what is currently available to the market and we have been receiving a huge amount of support from our retail partners with these TVs.” The Series 6 TVs were also on display with 4K and UHD technology. “We are also excited about Laser TV with short throw projection and I believe we have the only short throw projector with 4K technology. It has a very long life span of up to 100,000 hours and this product is currently under consideration for the Australian market,” he said.

“We are working on the evolution of our top-of-the line Series 9 product. Currently, our Series 9 TVs offer 2,200 nits of brightness – the brightest LED/LCD TV in Australia. We will be changing the conversation, because as a manufacturer of LED/LCD TVs, maintaining, growing and maturing the evolution of technology is important. The best way for us to do that is to increase the amount of zones that are in the TV. So what we are doing is closing the gap on OLED TV as a core technology. The key product for us is the Series 9 with 240 zones but next year, we will be introducing a product with 1,000 zones, which has never been done before. It is totally unique to Hisense. More details will be made available next year,” he explained.

LG TRUESTEAM DISHWASHER

LG Electronics is setting new standards for dishwashers with its newest SteamClean dishwasher equipped with the company’s one-of-a-kind TrueSteam technology. TrueSteam emits high temperature steam to clean everything from delicate stemware to steel pots and pans. A Pre-Steam option gently removes caked layers of food residue, eliminating the need to scrub items by hand before placing them in the dishwasher. By spraying the contents with steam at the end of a cycle, the dishwasher reduces undesirable water spots. Another core technology the dishwasher comes equipped with is QuadWash, a feature that raises the bar on dishwashing by using four spray arms instead of the two featured in most washers. Its multi-motion arms sweep and rotate back and forth while spinning in both directions. The dishwasher is powered by the Inverter Direct Drive Motor, which increases energy efficiency and helps reduce noise. The motor also allows for the adjustment of water intensity to provide soft settings for fragile dishware in the upper rack and a stronger setting for pots and pans on the lower level. www.applianceretailer.com.au

17

AR NEWS

MIELE DIALOG OVEN

The Miele Dialog oven uses electromagnetic waves that intelligently respond to the texture of food, allowing users to cook different food, such as salmon and puff pastry, simply, fast and in only one single operation. The foods will fi nish cooking at exactly the same time and up to 70% faster than conventional cooking methods. The oven will be launched in Germany and Austria in April 2018 and at a later date in Australia. Speaking to Appliance Retailer, Miele executive director, Dr Reinhard Zinkann said, “Our Dialog oven revolutionises cooking. It is a result of six years of ground-breaking research of technology and is an enormous step forward. We are very glad to have it now. I think it will change a lot in the kitchen but it will take time. We started a journey today and that journey will be a long one.” M Chef technology from Miele applies electromagnetic waves to the food which creates heat for cooking. The Dialog oven features a modular unit which generates electromagnetic waves in a specific frequency range and distributes these in the oven via two antennas.

As the molecules in food are arranged in different ways and even rearrange during the course of cooking, continuous adjustment of the frequency supports the cooking process. The same antennas also provide the Dialog oven with feedback on the amount of energy which has been absorbed by food.

Miele executive director, Dr Reinhard Zinkann with the Miele Dialog oven

PANASONIC GOOGLE SPEAKER

Panasonic will release one of the world’s first Hi-Fi speakers with Google Assistant built in, in the first half of 2018 into the Australian market. The SC-GA10 speakers will incorporate all of Google Assistant’s voice assisted operations and support all of the major music streaming apps including Spotify, Google Play Music, and Tune-in radio. By a simple voice command, the SC-GA10 can via Google Assistant stream music, answer questions about the weather and even control other compatible smart devices. Google Assistant’s multi-room audio function means users can further combine it with Chromecast Audio or Chromecast integrated speakers to sync and control music playback through multiple speakers. At the front of the speakers, the two 20mm Soft Dome Tweeters have been specifically designed with a silk diaphragm for its diffuser, opening at a 45 degree angle. This gives a full 180 degree range to the high-frequency directional sounds to create a wide, smooth and expansive sound effect. To ensure crisp, clear vocals of Google Assistant, an 8cm woofer with a dual voice coil is placed to suppress any acoustic impedance, rising between the medium- to high-frequency audio range. The bass sounds are further enriched by a Long Port Back Bass Reflex System.

Additionally the Meshed Diaphragm with a Wide Role Rubber Edge design efficiently reduces distortion in the low-frequency sound range.

18

Appliance Retailer October 2017

VIVE LA FRENCH DOOR

A SERIOUS FRIDGE IS A MUST FOR ANY SERIOUS FOODIE – AND THE HISENSE 701L FRENCH DOOR REFRIGERATOR DELIVERS IN STYLE. FEATURING AN INTEGRATED WATER AND ICE DISPENSER PLUS A HUGE 701 LITRES OF FLEXIBLE STORAGE SPACE, THIS IS THE FRIDGE FOR PEOPLE WHO WANT MORE. SHOP IN-STORE AT HARVEY NORMAN OR THE GOOD GUYS. WWW.HISENSE.COM.AU/BLOG

AR PROFILE

Shop front in Virginia, Brisbane

KNUDSEN’S BETTA HOME LIVING CELEBRATES 25 YEARS

BY EMILY BENCIC

Knudsen’s Betta Home Living is celebrating 25 years of trading from its flagship store in Virginia, Brisbane. Appliance Retailer sat down with owner, Torben Knudsen, to discuss the transition from Retravision to the BSR group, the Knudsen heritage, its two other Brisbane stores in Cannon Hill and Redcliffe, as well as what’s to come in the future.

RETRAVISION TO BSR

P

rior to the change of Retravision Northern, following the passing of Dave Knudsen in 2010, Knudsen’s made the decision to move to BSR. “We have

Knudsen’s Betta Home Living in Virginia, Brisbane

20

Appliance Retailer October 2017

been a member of the Betta group since 2012. We rebranded our Virginia store in April that year. At that stage, we had our Keperra store, which we later closed and consolidated our business back to Virginia until the market stabilised,” Knudsen’s Betta Home Living owner,

Torben Knudsen said. “We used the consolidation time to reinvigorate and re-structure our costing and business plan to prepare for the future.”

“During our transition to the BSR group we came to understand the method of business was very similar to Retravision in terms of the mentality and ideals of the group and the store owners, making the conversion relaxed.

I often remembered and relied on Dave’s business intuition and recalled him predicting ‘one day we should become one’. Even at the height of Retravision’s success, he could see the benefits of the two groups merging, so when the time came to make the decision without him, it felt easy and right.

“Although the Virginia store has undergone many changes, it remains our flagship store and we are very proud of its evolution. During the month of October, we will have a 25 year birthday anniversary sale,” he said.

THE KNUDSEN NAME

In 2015, Knudsen’s Betta Home Living in Redcliffe was opened – the first expansion since joining the BSR group. “As Retravision we had stores at Deception Bay and Burpengary for many years and our name was known in the area. Although we were under a different brand, we were known by the Knudsen name and the community welcomed us as Betta Home Living,” Knudsen said.

“Cannon Hill was a different story. It was a new area for us, so our advertising focus was the establishment of the Betta Home Living brand name.”

Torben Knudsen started his career in retail at Errol Stewarts as a storeman at the Cannon Hill store and was later given a salesman career opportunity, before moving to Chandlers. “When my father, Dave Knudsen, decided to join the Retravision group, he approached me and we started the venture together. When I go to our store in Cannon Hill, I am lost in memories as I am back to where it began. We are in the same complex as the original Errol Stewarts store,” he said.

WHAT’S CHANGED IN 25 YEARS?

While store size may have changed from large format to smaller footprints, the focus continues to be the customer and the provision of exceptional and stand out service, according to Knudsen.

“Customers want to be looked after as individuals and treated well and businesses want to generate a strong and loyal customer base,” he said.

“The biggest change has been the increase of the internet transactions. Five years ago, a constant stream of customers would be visible, measuring products and seeking information to assist them with their decision making and finally returning to make the purchase. Today, when the customers come into store, they already know what they want to buy and have already sourced the information they need so when they visit, it is to see the product in the flesh.

“While the volume of foot traffic has reduced, phone calls, email interactions and online sales have all increased.

This is where a lot of the selling is now done. The person answering the phone or responding to the email is as vital to our business as the staff on our floor.

The process must be done well and comprehensively to guarantee the sale.

“It used to be all about low margin

Knudsen’s Betta Home Living owner, Torben Knudsen

“Because we are the only Betta stores in Brisbane, our customer base and delivery area is large. We travel quite a distance, at times up to the Sunshine Coast, approximately 95km north of Virginia and out to Springfield Lakes, approximately 45km south of Virginia. We embrace it and conduct ourselves as though we have the same number of stores Betta offered at its peak. Twenty years ago there would have been approximately 50 Betta stores in Brisbane, including some Chandler branded stores,” Knudsen said.

THOUGHTS ON AMAZON

Knudsen’s Betta Home Living staff members Don Burgess, Torben Knudsen, Duncan Ensor

and high turnover – stack them high, sell them low. However, the impact of the GFC meant we had to adopt a different attitude. We had to start to think about profitability with a decreased turnover.

The mindset in the industry changed.

Suppliers had plenty of stock to move and offered deals to keep production fluid.

Today stock flow is limited and at the discretion of the supplier,” he explained.

BUSINESS STRENGTHS

As a needs-based retailer, Knudsen’s Betta Home Living is very strong in refrigeration and washing machines.

“Cooking is also strong for us as BSR has recently pushed for it to become a bigger focus and our Virginia store boasts a working kitchen,” Knudsen said.

“Our furniture offering is currently under development. We are introducing more bedding and lounges as another category under the Betta Home Living banner. We are gaining pleasing traction in this area.

“We base our business on speed and fulfi lment. If Mrs Jones comes to purchase a washing machine, we like to, in every case, meet her needs as quickly and efficiently as possible. Often we are loading a product into the back of the ute or truck and following the customer to the product destination. This speed and efficiency cannot be offered by the internet and we continue to endeavour to combat its presence in our industry.

Knudsen sees Amazon as “just another competitor” and will continue to view them like the rest of the competition.

“We don’t know a great deal about their structure or practice. From my personal perspective, I will wait and listen and follow the advice of BSR. I am certain they will have well thought out strategies ready to keep us viable in the ever changing industry. “The internet is a marvellous tool to access information and details, but it is memorable customer service that provides a sense of satisfaction,” Knudsen said.

PLANS FOR EXPANSION

Expansion is certainly on the cards but for Knudsen it’s about finding the right location, the right value and getting the cost structure right. “The electrical industry has a lean margin. It is vitally important to get it right. When investigating new locations, I endeavour to determine the level of turnover that could be achieved from the location. It is important to be thorough and I rely on my many years of experience to guide final judgements. After opening Redcliffe and Cannon Hill we have invested the time to ensure they are independently successful. It is then we will begin to investigate other locations,” he said.

“Retailing in shopping centre tends to be a little easier because potential customers are already there. There is always something happening drawing people into the centre. It is paramount we remain current and provide reasons for customers to enter the store. Standalone stores are more of a destination. There are quiet days, but these stores are always in the minds of the community and where they go when they are investigating a new purchase,” he added. AR www.applianceretailer.com.au

21

AR NEWS Leading Edge Group Gala Dinner was held at Movie World on the Gold Coast

LEADING EDGE GROUP CONFERENCE: TOGETHER TOWARDS TOMORROW

L

eading Edge Group held its fourth annual conference at SeaWorld on the Gold Coast, with around 200 delegates in attendance, including Leading Appliances and Leading Edge Electronics members and their key suppliers, coming together under the “Together Towards Tomorrow” banner.

Leading Appliances national group manager, Nicholas Fry said, “We had a record number of suppliers

Leading Edge Group keynote speaker, Simon Dell

22

Appliance Retailer October 2017

BY EMILY BENCIC

and members in attendance, and all delegates enjoyed a great mix of work, keynote speakers, forums, workshops and social activities.

“It is the highlight of our year as we all come together to network and exchange ideas and forge our relationships which are so important for independent retailers, and planning ahead for the future at our two-day trade show.

“With brilliant guest speakers Steve Vamos and Simon Dell we all learnt a

Leading Edge Group team

lot about the fast-changing world, and how technology and the digital world are impacting retail. We look forward to embracing new opportunities and ensuring we are moving with the times to remain a progressive and modern retailer.

“At our Gala Awards night, at Movie World, we acknowledged those members, suppliers and account managers who had gone over and above in advancing and supporting our business. The conference was a great success once again,” he said. AR

GALA AWARD WINNERS

The Leading Edge Gala Awards night, held at Movie World on the Gold Coast, acknowledged members, suppliers and account managers who had gone over and above in advancing and supporting the business.

1.

2.

Advisory Committee Steering and Catalogue Committee Appreciation Awards 1. Leading Edge Electronics: Steve Charles (Burnie, TAS) Sue Svensson (Geraldton, WA) Chris Ind (Mount Gambier, SA) Carlo Barletta (Gladstone, QLD) Les Sutcliffe (Cooma, NSW) Peter Magill (Parkes, NSW) Michael Deola (Echuca, VIC) Chris Moller (Maryborough, QLD) Mark Carruthers (Leongatha, VIC) 2. Leading Appliances: Peter Bolte (Taree, NSW) Stephen Lestone (Charters Towers, QLD) Chris Spicer (Warracknabeal, VIC) Anne Blampied (Mansfield, VIC) Chris Thomson (Euroa, VIC) Jeff Black (Woodford, QLD) Rick Macera (Mt Gambier, SA) Supplier Stand of the Year Award 3. Leading Edge Electronics: KT Cable and Solar 4. Leading Appliances: Panasonic Brand of the Year Award 5. Leading Edge Electronics: Uniden 6. Leading Appliances: Changhong

3.

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Continued page 26 >

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6. www.applianceretailer.com.au

23

TRP MI 7056

New vacuum

superpower.

Miele Blizzard CX1 changes bagless vacuuming, forever.

Vortex technology delivers powerful cleaning performance with an air flow in excess of 100km/h.

The innovative dust separation system delivers hygienic emptying and keeps plumes of dust at bay. mieleblizzard.com.au Miele. For everything you really love.

AR NEWS Account Manager of the Year Award 7. Leading Edge Electronics: Chris Richardson – Ingram Micro 8. Leading Appliances: Joshua Yager – Breville Supplier of the Year Award 9. Leading Edge Electronics: Dynamic Supplies 10. Leading Appliances: Electrolux Home Products Team Player of the Year Award 11. Leading Edge Electronics: Steve Charles – Electronics Plus, Burnie TAS 12. Leading Appliances: Tyson Thomson – Thomson’s Home Furnishings, Euroa VIC (Tyson’s father, Chris accepted this award on Tyson’s behalf) National Group Manager’s Store of the Year Award 13. Leading Edge Electronics: Leading Edge Electronics, Geraldton WA 14. Leading Appliances: Leading Appliances, Narrabri NSW

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Appliance Retailer October 2017

FEATURE

FLOORCARE

OUTLOOK | TRENDS | RANGES | PRODUCT GALLERY | FROM THE FLOOR | PROMOTIONS

Cord-free. Hassle-free.

The most powerful suction of any cordless stick vacuum.1 1

Suction test based on IEC 60312-1, 5.8 and 5.9 loaded to bin full.

AR FLOORCARE

OUTLOOK

Cleaning up the numbers

C

ord-free handstick vacuums continue to dominate the growth trend in the Australian floorcare market. Last year, approximately one-third of vacuums sold were cordless handsticks, according to GfK data, for the year ending July 2017. Unit sales increased 34% and value by 35%. However, the data showed steam cleaners taking a dive, down 16% in units and 14% in value although there was a slight 2% increase in average prices. These results are being attributed to the higher priced barrel/sledge type steam cleaners gaining more market share over steam mops. Overall, the floorcare market rose 2% in value and 6% in value.

While cleaning is a chore that people prefer not to perform most consumers are generally willing to pay a premium for a better quality vacuum cleaner that is easy to use and gets the job done, according to Euromonitor

BY KYMBERLY MARTIN research analyst, Hianyang Chan. “In Australia, Dyson is the preferred brand due to the quality of their product range. However, a private label vacuum cleaner from Kmart recently gained much traction nationally with many stores unable to cope with demand.�

A survey of Dyson vacuum owners found that 85% of those who owned both a handstick and a bagless canister used the cord-free most often.

However, people who do not own a cord-free vacuum are still sceptical that this smaller format can offer the same performance as a larger machine. This fi nding was reinforced by studies that Dyson commissioned at a global level, with perceptions around power and runtime remaining the key challenges for the category to address. It is anticipated that over the next five years big corded vacuums will become eclipsed by increasingly powerful cord-free formats as the main vacuum in the home.

Cord-free. Hassle-free.

Powerful suction.

During the development of the new Miele Blizzard CX1 bagless vacuum cleaners that make their debut in October, consumer research found that emptying a bagless vacuum cleaner was an area of concern and that consumers are looking for a more hygienic solution. Innovation is the impetus to the change in consumer behaviour when it comes to the bagless category, according to the company.

The transition to vacuum design with handstick solutions remains a key growth area, according to LG. Company strategy will continue to focus on both volume segments of the market as well as robotic products as it prepares to add to its range of powerful cordless handsticks with the A9 CordZero in Q4. AR For more details on the latest vacuum releases from IFA see our report in the news section of this issue or visit: www.applianceretailer.com.au

TRENDS

Easy does it

BY KYMBERLY MARTIN

F

loorcare is the most established category in Dyson’s technology portfolio and continues to be a strong source of growth for its business. The popularity of Dyson’s cord-free format in particular, is quickly evolving the shape of the company’s presence in the category by re-engaging existing owners, as well as bringing new audiences to the brand. According to Dyson, the V6 and V8 handstick ranges continue to perform well as consumers recognise the balance of versatility and power makes them a ‘must-have’ household appliance.

People with busier lives need a vacuum that is convenient, quick to use, and does not compromise on performance, and Dyson claims to be at the forefront of this revolution with products engineered to achieve the optimum balance of powerful performance, ease of use and versatility.

Handsticks have continued to gain in popularity with Miele taking the view that while handstick vacuum cleaners are suitable for shorter cleans, a canister vacuum cleaner, not being reliant on a short battery runtime, offers the ideal solution for a more powerful, deep clean of the entire household. The convenience of a robotic cleaner programmed for a daily clean completes the set. Despite a challenging canister market, Miele continues to perform strongly and remains the clear leader of the bagged canister segment, marketing director,

Gabriella Franklin said. “The launch of the Miele Blizzard CX1 bagless range will strengthen Miele’s position and reinforce its status as the vacuum cleaner specialist. The new range places Miele as one of the few brands that is able to provide a total floorcare solution to Australian consumers,” she said.

“WHILE HANDSTICK VACUUM CLEANERS ARE SUITABLE FOR SHORTER CLEANS, A CANISTER VACUUM CLEANER, NOT BEING RELIANT ON A SHORT BATTERY RUNTIME, OFFERS THE IDEAL SOLUTION FOR A MORE POWERFUL, DEEP CLEAN OF THE ENTIRE HOUSEHOLD.” Miele, Gabriella Franklin.

LG – Brad Reed

Floorcare continues to be a major focus for LG as it targets the robotic and handstick sub-segments in what is a highly competitive category, senior marketing manager for home appliances, Brad Reed told AR. “We have seen progress over 2016 and sought to consolidate our position ahead of our new CordZero launch in late 2017.” One of the biggest trends in recent years observed by LG is to have multiple models in the home for different cleaning jobs that make vacuuming easier and more convenient. “The handstick area is growing and increasing in importance as technology evolves to support longer vacuum times and improved cleaning performance. Robotic vacuums are still a smaller niche offering with

consumers using them to keep things spic and span, even when they’re not home,” Reed said.

Vax is celebrating a 40 year milestone in Australia and the message is that it will continue to work towards ensuring its products are practical, powerful and perfect for Australian homes, according to Techtronics Industries floorcare brand manager, Ricardo Rogers. “Over this time we have developed a comprehensive range of carpet cleaners, uprights, barrels, steam and hard floor cleaners, and more recently achieved great results with cordless technology. We will continue to release a range of cordless products incorporating the latest technology that offer the user convenient cleaning options,” he said. Steam has also been high on the priority list with the latest GfK data showing Vax is the leading steam range in Australia.

AR FLOORCARE and extensive campaigns have been undertaken internationally to help guide and evaluate new product development,” he said.

Electrolux is enjoying growth from its bagged and bagless products against what the company described as a declining market. “We are seeing growth in our battery product category too,” business development manager floorcare, Julian Huitfeldt said.

Cleanstar – Garth Michalson

Electrolux – Julian Huitfeldt

“While battery is not quite there yet when it comes to replacing deep down cleaning from canisters, we do expect consumers will continue to be drawn to the convenience of the quick ‘grab and go’ cleaning solutions offered in our Ergorapido range which is driving demand for these products.”

He said delivering benefits that simplify the cleaning process and solve consumer frustrations is a primary direction for Electrolux.

The category continues to exceed expectations for IXL Home with robust sales growth across the full range of iRobot products, according to brand manager, Emma Basquille. “iRobot maintains a leading position in the robotic vacuum and mopping segments and the launch of the Roomba 980 in 2016 cemented its position even further.” The strongest trend lies within Wi-Fi connectivity via the iRobot Home App, she said, as it provides customers multiple benefits of smart home technology from scheduling cleaning jobs, to notifications and direct access to customer support. The benefits of cloud-connected cleaning will be extended in the Q4 calendar year with the launch of the Roomba 890 and Roomba 690 and the Roomba 637 standard-setting vacuuming robot.

The floorcare category for Cleanstar performs better each year with managing director, Garth Michalson attributing this to “good, old-fashioned service coupled with generous margins”. The strongest trend in the floorcare category is stickvacs 30

Appliance Retailer October 2017

“There is a demand for these products and sales are increasing in every state and we will continue to offer more convenience, battery powered stickvacs and vacuum cleaners in general.”

Cleanstar, Garth Michalson.

because everyone wants to be able to vacuum with cordless convenience, he said. “There is a demand for these products and sales are increasing in every state and we will continue to offer more convenience, battery powered stickvacs and vacuum cleaners in general.” The Australian family-owned business wholesales floorcare products to the industry.

Bissell is achieving good “yearon-year-growth” managing director, Chris Egan said, although June momentum was a little soft, possibly due to end of fi nancial year influences.

He said this was more than offset by outstanding May and July results.

“Our carpet washing or deep cleaning segment is performing well, buoyed by the combination of new products.

This segment has a lower household penetration than global averages which means there is plenty of potential for growth for local retailers. We have implemented research into various aspects of our marketing activities

Bosch – Jacqui Howard

Retail floor staff are encouraged to highlight to consumers that the Bosch Zoo’o vacuum range is a unique offering within the floor care market. “It is the only range of vacuums designed for homes with pets that offers products across the bagless, bagged and cordless handstick vacuum categories,” head of marketing communications, Jacqui Howard said.

Sebo – Kristine Collins

Sebo, that claims to have been instrumental in the development of the modern vacuum cleaner, continues to introduce new technology to make machines more user friendly, reliable, and produce a better performance. “Already a leader in our field we do not deviate from providing the very best clean and this is shown year after year in Choice vacuum test results,” product manager, Kristine Collins said. AR

“our carpet washing or deep cleaning segment is performing well, buoyed by the combination of new products.”

Bissell – Chris Egan

Bissell, Chris Egan.

Cord-free. Hassle-free.

The most powerful suction of any cordless stick vacuum.

1

1

Suction test based on IEC 60312-1, 5.8 and 5.9 loaded to bin full.

AR FLOORCARE RANGES

More power to the cordless

BY KYMBERLY MARTIN

T

he Dyson V8 Absolute+ vacuum, launched in 2016, continues to be the brand's hero SKU, claiming to offer the most powerful suction of any cordfree vacuum on the market along with 40 minutes of runtime. It comes with six specially engineered tools for increased versatility, allowing it to be used easily in a variety of scenarios, from inside the car to all surfaces throughout the home. A new battery runtime indicator gives the user a visual indication of remaining cleaning time and is 50% quieter than previous generation machines.

The 2 Tier Radial cyclones ensure that suction power is sustained as well as contributing to whole machine HEPA fi ltration. New generation battery chemistry is powered by nickel-cobaltaluminium that delivers extra power and up to twice the run time of the V6.

The product comes with two directdrive motorised cleaner heads. The soft-roller is engineered for hard floors with the direct-drive head designed for powerful performance on carpets.

The past year saw Dyson’s commitment to making market-leading vacuums recognised with the Readers’ Digest Award for the ‘most trusted vacuum cleaner brand 2017’. This is in addition to carrying a ‘Choice Recommended’ status and a Good Design Award on the V8 cord free range.

From October, Miele enters the bagless canister segment for the

32

Appliance Retailer October 2017

fi rst time with the Blizzard CX1.

“Initially, consumers will be most impressed with the quiet efficiency and powerful pick up of the Blizzard CX1 that provides excellent cleaning results on various surfaces. Miele’s exclusive inventive development of Vortex technology is responsible for achieving these outstanding results, never previously attained in bagless vacuuming,” Gabriella Franklin said.

The Blizzard CX1 range also claims to deliver new standards of hygienic Miele Blizzard CX1 Cat & Dog

Bissell BarkBath

dust disposal to the bagless category.

Only coarser dust particles, those less likely to become airborne, find their way to the dust container, making emptying more efficient as well as hygienic. Miele’s multi-stage filtration system effectively separates coarse and fine dust. While coarse dust remains in the cylinder, fine dust is captured by the pleated Gore CleanStream fine dust filter. To empty, simply remove the filter container and place under running water, when prompted by the controls, once or twice a year. All components are designed so there is no direct physical contact with dirt, either when emptying the container or when cleaning the filter. The Blizzard CX1 is equipped with a lifetime HEPA filter and like the fine dust filter, never needs replacing. The range also includes Cat & Dog, Multi-Floor and Comfort models.

The current LG vacuum range has many options for retailers and consumers, including robotic vacuums and handsticks. The soon-to-launch CordZero A9 range will carry advances in suction power, improved motor technology and increased runtime.

Features include the brushless LG smart inverter motor, 36 superfine spiral blades within the conical cylinder to maintain suction power and aid in dust separation and up to 80-minutes runtime. There are five models for all

Powerful cleaning with cordless freedom Lasting performance and ergonomic comfort.

The powerful new LG CordZero handstick will make it a delight to vacuum.

With outstanding battery performance and a 5-step air filtration system to remove household dust and allergens. Fingertip power control coupled with the versatility of an adjustable telescopic pipe and a range of handy accessories* make it a breeze to get into every nook and cranny for a thorough clean. l g . c o m /a u /c o r d z e r o *Some accessories sold seperately

A9 Master 2X (Silver), A9 Multi 2X (Red), A9 Multi (Blue)

AR FLOORCARE cleaning options for carpets, hard floors and bedding. “This new range showcases advanced cleaning technologies designed to offer users a cord free cleaning experience,” Brad Reed said.

RRPs start at $699 for the entry level model and up to RRP $999 for the top of the line model that includes two batteries, floor stand and a range of cleaning nozzle accessories.

The LG Roboking Turbo range offers units with Wi-Fi capabilities, HomeView and HomeGuard that allow for monitoring the home through the vacuum. The current LG CordZero handstick models increase usability with a detachable handstick, easy grip handle, 180 degree swivel head, a lightweight design and anti-tangle brush.

The new Vax Blade cordless combines contemporary design with new Direct Helix technology for maximum cleaning performance in any orientation.

“This provides three-dimensional support inside the horizontal dirt bin, intersecting the cleaning wand by giving a direct air path from the floor to the cyclone for maximum performance and efficiency,” Ricardo Rogers said.

The detachable handheld is designed to easily clean stairs, cars and upholstery as well as removing pet hair. The unit effectively captures dirt and debris in a compressed puck and together with the easy access cyclone, removable filter and quick empty dirt bin delivers a hygienic, effortless, maintenance system.

Cleanstar is in the throes of developing a stickvac that is lighter, will offer a longer run time and faster re-charging. Floorcare models within the current stickvac range comprise the Stellar, Galaxy and Chaser from 22V to 25V, each with a detachable handvac.

The hero product is the robust Chaser 2-in-1 that comes with a 180 degree swivel floor head, wall mount bracket, an easy to empty dust tank, lithium-ion battery and rotating power brush.

Low noise and efficient fi ltration are the key solutions consumers seek from their floorcare products according to Electrolux. The Ultra Silencer with Silent Air technology together with sealed HEPA fi ltration on all canister machines are range examples, according to Julian Huitfeldt.

“The most understated design feature sits with our Ergorapido that 34

Appliance Retailer October 2017

Sebo Felix

Bosch Free’e ProPower bagged vacuum BGL3PWERAU is easy to use and delivers exceptional performance that has been a sales winning formula.”

A hero product within this range is the ZB3230P Pet Power with 45-minute runtime and power nozzle.

IXL will introduce the Roomba 890 and Roomba 690 in Q4. These Wi-Fi connected vacuuming robots are ready to clean from anywhere, anytime and can be scheduled to clean up to seven times a week. “By extending the benefits of connectivity from the top-ofthe-line Roomba 980 down, gives more customers the chance to experience added functionality and the benefits of smart home technology at an affordable price,” Emma Basquille said.

The Roomba 630, 650 and 866 will be phased out from the range and replaced with Roomba 637, 690 and

890. The Roomba 980, the fi rst app enabled robotic vac to launch here and Braava 380t mopping robot are the hero products for its robotic floorcare range, she said.

Bissell’s cleaning path will concentrate on performance and ease of use, especially for pet owners which are the majority of households, according to Chris Egan. Recent examples of new design advances highlight Bissell technology that delivers more than surface vacuuming when it comes to carpets, upholstery and hard surfaces.

Among the recent product launches are the Revolution lightweight carpet washer that Egan claims out-cleans leading professional machines without leaving a wet carpet and the Stain Eraser, a portable carpet and upholstery washer. There have also been updates to SpotClean models and new canister vacuums. On the pet care front comes the BarkBath, a faster, easier and less messy way to care for dogs while the Pet Hair Eraser gives tangle-free cleaning and easy emptying.

“Powerful. Quiet. German.” is the prime branding message that Bosch said captures the company's point of difference that is at the core of the Relaxx’x range of bagless vacuum cleaners. The Relaxx’x range has a highspin energy-efficient motor engineered with silence in mind, operating at a maximum 74 dB(A).

Another key innovation of the Relaxx’x range is the new SmartSensor Control technology, which monitors airflow and prompts the user to clean the filters once the machine detects a reduced level of airflow.

The fully automated SelfClean function, available on selected models, initiates automatically when the filter becomes blocked or requires cleaning.

Alternatively, pressing the SelfClean button manually starts the process after each use if required.

Sebo commercial vacuum cleaners are the leading gold standard in carpet care and maintenance world-wide, according to Kristine Collins. “We implement the same professional technology into our domestic models which have been designed to remove the maximum amount of debris from soft floor furnishings. Price is rarely a factor in the decision making process.” AR

CORDLESS Nothing can hold you back from going forward.

DIRECT

H EL I

TECHNOLOGY

vax.com.au

AR FLOORCARE

Miele Blizzard CX1 Bagless Canister

Dyson’s V8 Absolute vacuum remains the epitome of Dyson’s floorcare portfolio. The Digital Motor V8 has been developed to give this machine the most powerful suction of any cordless stick vacuum on the market.

 Efficient floorhead and innovative motor with airspeeds exceeding 100km/h  HEPA AirClean lifetime filter and advanced filtration system  Blizzard CX1 Cat & Dog with turbo brush for easy removal of pet hair and fluff  Blizzard CX1 Comfort designed for ease of use with the touch of a finger

RRP: From $699

Miele: 1300 644 122 Quiet efficiency and powerful pickup with Miele’s Vortex technology are the hallmarks of the company’s first bagless machine with its innovative new dust separation and disposal system developed exclusively for this range.

PRODUCT GALLERY

BY KYMBERLY MARTIN

Dyson V8 Absolute Cord-Free Vacuum  Direct-drive motor for fullwidth, edge to edge cleaning  Up to 40 minutes runtime with battery runtime indicator  Hygienic dirt ejection drives out trapped dust and debris  Soft-roller cleaner head for cleaning hard floors

RRP: $899

LG A9 CordZero Cordless Handstick  Built-in spiral blades help to separate fine dust particles and allergens  Rechargeable and interchangeable lithiumion batteries for longer runtime  Anti-tangle technology minimises hair being attached to the brush  Three-way charging station modes including self-standing, wall-mount and compact

RRP: From $699 LG: 1300 542 273

Dyson: 1800 239 766 LG’s latest additions to its CordZero range comprises a stylish lineup outfitted with a smart inverter motor that has done away with carbon brushes and generates minimal emissions of micro carbon dust.

36

Appliance Retailer October 2017

Vax Cordless Blade Pet Pro SlimVac VX63  Lithium battery carries up to 45 minutes runtime  Smart Control dial indicates how much power is left  Boost mode instantly increases power at the touch of a button  Removable filter and quick empty dirt bin

Cleanstar Chaser Stickvac    

RRP: $299

Motorised power brush Washable filters Battery indicator light 180 degree swivel heavy duty floor tool

RRP: $329

Techtronic Industries: 1300 829 287

Cleanstar: 03 9460 5655

A stylish, slimline machine that converts easily to a handheld with a cleaning wand ideal to elevate into those above-and-below the floor hard to reach cleaning areas.

This competitively priced cordless and rechargeable 22.2V stickvac with a detachable handvac carries a variety of tools and accessories for flexible and convenient cleaning needs including a charging adaptor and wall mount kit.

PRODUCT GALLERY

iRobot Roomba 890 Robotic Vacuum    

iAdapt responsive navigation cleans around clutter and under furniture Dual mode Virtual Wall barrier manages where to clean and not to clean AeroForce three-stage cleaning system Lithium-ion battery

RRP: TBC

IXL Home: 1300 727 421 One of two new models arriving in Q4 with Wi-Fi connectivity from the iRobot Home App. It comes with five times the air power of the earlier series for easy collection of pet hair.

www.applianceretailer.com.au

37

AR FLOORCARE

FROM THE FLOOR

Jason Sawkins from Harvey Norman Auburn

W

BY KYMBERLY MARTIN

hen it comes to floorcare, it’s a resounding victory for handsticks at this Auburn Superstore. Confi rming solid sales for the category was proprietor, Jason Sawkins. “We focus on the big brands here with Dyson for handsticks and Miele for vacuums, followed by Bosch and Electrolux.”

Most customers still prefer to try a vacuum before they buy, checking on suction and usability before

The new Miele Blizzard CX1 range is being supported by above-the-line, digital and social media marketing, in-store best-in-class displays and demonstration programs.

38

Appliance Retailer October 2017

Techtronic Industries is going to air with a national TV campaign in October for the Vax Cordless Blade range supported by Free-to-Air and a Foxtel TV campaign for Vax Blade.

Bosch has a strong marketing presence across a selection of print, online and TV platforms in place.

A $50 cashback on the Zoo’o range is being communicated at pointof-sale and online.

PROMOTIONS

A new TV campaign for the Dyson V8 went to air from September to address consumer perceptions around the power of cordless technology.

committing to the purchase. “It’s worth keeping in mind that a vacuum a friend uses may not be right for the customer if they have different floors and cleaning habits.” For these reasons online sales are not always preferred over buying in-store.

From a price level, Sawkins said current market price is always on a customer’s mind, “however customers are prepared to pay a bit more if you can show them the benefits”. As for closing the sale, the store does offer value-add promotions like wine and gift cards that

give the store a point of difference and help complete the transaction.

As for features requested by customers – you probably guessed it – cordless which then leads into runtime, he said. Hair pick up from pets and people is another call and compatibility of the appliances with multiple floor types also comes into the features picture.

Sawkins also mentioned new technologies in robotic vacuums that can be controlled from a smart device to clean the home from just about anywhere are catching attention. “New product launches in October from Miele and LG look exciting too.”

As for the bag versus bagless debate, it comes down to the customer and how much they value their time. “A bagless vacuum does need to be maintained – emptied, filters washed and dust canisters cleaned – while with the bag machine you just swap the bags and filters. Does the customer want to save time or money? If your time is worth $25 an hour the answer is that these work out to be the same.”

One of the big challenges facing the industry is consumer education.

Explaining what a stick vacuum actually gets out of the floor compared to a mains product and why to shampoo for removing allergens and dust mites.

His final words were about how the retailer would tackle Amazon. “Our approach will be the same as it is now.

Monitor the market and ensure we are competitive to take price out of the equation and win on great service and the in-store experience.” AR

Bissell is offering a pet pack valued at $180 as gift-with-purchase with any Bissell purchase exceeding $249. TV advertising is also backing the range during the spring months.

FEATURE

Automation Home

OUTLOOK | TRENDS | RANGES | PRODUCT GALLERY | PROMOTIONS

solo

guardian app cam

AR HOME AUTOMATION

OUTLOOK

No signs of a slowdown for automation, security and surveillance

BY EMILY BENCIC

A

ustralian consumers are set to become even more connected with the use of smart devices expected to rise by 124% as the average household number grows from 13.7 in 2017 to 30.7 in 2021, according to the Telsyte Australian IoT@Home Market Study 2017 report.

Uniden is performing well in a number of key categories, including surveillance, landline phones, UHF radios and baby monitors. The expansion of the Guardian wireless surveillance range has been popular with consumers, according to national marketing communications manager, Brad Hales, with the introduction of two packages that include additional cameras and spotlights as standard.

Uniden has recently refreshed the SSE45/47 visual and hearing enhanced cordless phone range that will provide assistance to the growing mature

population, as well as assist with daily communication to those who need it the most.

UHF radios and the awardwinning BabyWatch range continue to exceed sales expectations for Uniden.

“We are fi nding that consumers are actively searching for the brand thanks to recommendations within online forums and blogs, awards and additionally buoyed by an active advertising program in key parenting media,”he said.

Over the past 12 months, D-Link has seen a sharp increase in the number of connected home devices, led largely by its connected ‘SmartPlug’ device. “This device allows consumers to monitor their energy usage on products they connect to the SmartPlug, such as washing machines, dishwashers, lamps and more, and then schedule them to turn on at different ‘off-peak’ times, thereby reducing energy bills,”

D-Link ANZ managing director, Graeme Reardon said.

“Once customers see this immediate benefit, they seem to come back to expand their connected home line-up by adding sensors and sirens that can help the security side of their home. We are also seeing a definite move to higher featured cameras, with a minimum of HD Video (and more often Full HD) as more the norm than previously.

“The increase in connected home devices has been a slow, but steady, burn due to a lack of education on what these devices can do, and consumers not seeing the benefit or potential in this space. As the home automation or smart home space continues to mature, and we see bigger players such as Apple with HomeKit, and Google Home launch on the local market, consumers are becoming more aware of these types of products and the applications they are designed for,” he added. AR

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S

urveillance is still an emerging market for Uniden with the company seeing a strong uptake of the Guardian wireless series in particular, thanks to its ease of installation and the ability to add on to the range to adapt to different homes and businesses over time. “Uniden offers a complete solution to home security with wireless, Wi-Fi and wired security cameras, ensuring retailers can offer the complete solution to any consumer in any application,” Brad Hales said.

UHF CB and hand-held radios is another important segment for Uniden with a range of solutions for remote and urban areas, as well as antennas to complete the offering. “We now have a lot of video content online which demonstrates the capability of our range both for the recreational and professional user. This has proven to be extremely popular with our target audiences with high engagement on

Uniden – Brad Hales

SS E47+1P

"UNIDEN OFFERS A COMPLETE SOLUTION TO HOME SECURITY WITH WIRELESS, WI-FI AND WIRED SECURITY CAMERAS." Uniden, Brad Hales.

social media also translating to sales for our retailers,” he said.

In response to the introduction of the NBN, VTech has introduced a suite of new products this year.

“NBN will provide some reinvigoration to the home phone market.

As a voice service is built into the vast majority of NBN plans, consumers will be taking this on as part of their NBN sign up and will continue to need a home phone device to operate the service,” managing director, Mark Franklin said “Another major trend in the cordless phone category is a move to more attractive designs with the right features.

Consumers are no longer looking simply for the most ‘techy’ product or the best looking but want a convincing mix between the two,” he added.

In line with the growth of the ‘smart home’ and the Internet of Things, consumers are looking for reliable wireless systems in the home that offer convenience, Panasonic product marketing manager for home automation, Samantha Dawson said.

SS E47+1

SILVER OR WHITE

SS E45+1

SILVER OR WHITE

Panasonic – Samantha Dawson

“This includes technology that connects with users’ smart devices and offers them ease of use and peace of mind. Panasonic’s products are designed to the meet these needs through advanced connectivity and practical functionality.

“As the Australian population ages, Panasonic has designed the KXTGM420 amplified cordless system home phone solution for the hearing impaired. One in six Australians are affected by hearing loss and this technology is designed to make life easier for those consumers,” she added.

With energy prices continuing to rise dramatically across the country, consumers are looking for inexpensive ways to monitor, track, and tackle energy usage, D-Link ANZ managing director, Graeme Reardon said. “A single SmartPlug could potentially save hundreds or even thousands of dollars over an annual billing cycle. This appeals to customers large and small, whether for domestic or business use.” AR

SS E45

SILVER OR WHITE

SS E07

SILVER OR WHITE

AR HOME AUTOMATION RANGES

security, surveillance and communication

U

niden will continue to focus on its security and surveillance range of products over the next quarter, particularly the Guardian G37 series as a DIY security solution within the home. The Wi-Fi camera range will expand with the introduction of a Guardian App Cam Wi-Fi spotlight camera. The camera connects through the local Wi-Fi network, direct to the user’s smart phone. The Guardian App Cam records in HD and is an affordable solution for those who want a surveillance camera and spotlight in one. Users have the ability to connect and record up to four cameras.

Uniden will add to its surveillance range with a completely wire-free camera that is expected to be available on the market in the coming months.

This will provide consumers with more flexibility when choosing the right camera depending on their needs, by offering them a solution for almost all requirements.

The company recently refreshed the SSE45 and SSE47 phone range.

The SSE45/47 phones are packed with useful features to assist with daily communication and assistance for those who need it most. These phones offer an array of features to benefit the hearing or visually impaired user, including extra loud audio controls and extra loud earpiece volume control and a ringer off option, along with TTS (Text To Speech) technology allowing the ability to read and announce the name of the caller.

Launched in September, the VTech 17450 CareLine cordless phone (RRP from $89) with VSmart is aimed at any consumer D-Link Omna 180 HD Cam DSH-C310

42

Appliance Retailer October 2017

BY EMILY BENCIC who wants safety and security around their home. Delivered via a stateof-the-art cordless phone, there are a range of compatible lifestyle accessories, including a photo cordless handset, a VSmart wire-free twoway weatherproof audio doorbell, a VSmart extension ringer and a VSmart weatherproof SOS pendant.

The VTech 17450 CareLine also offers large buttons and large display, four one touch memory keys on base and handset, high bright visual ring indicators, extra loud ringer, Caller ID announce and an SOS help button on the handset in the event of an emergency.

Other newly launched VTech products in 2017 include the dual keypad VTech 17850 cordless phone (RRP from $139) featuring long range, MobileConnect and a USB charging port for a smartphone; the VTech 17550 cordless phone (RRP from $69) featuring MobileConnect; and the VTech 17250 cordless phone (RRP from $44) featuring call block.

The Panasonic Home Alert Kit KX-HN6031 (RRP $769) is an easy to set up monitoring and automation solution for households, offering a range of devices that allow users to remotely activate electrical appliances around the home, and monitor inside and out using a smart device.

Example uses include placing motion sensors on windows or doors; scheduling lights and appliances to turn on and off; and keeping watch on specific locations such as the baby’s room or pet’s kennel; or checking the car in the garage or driveway.

The powerful and compact DECT enabled hub unit provides a long range of up to 300 metres for Connected Home devices which can be placed in any room or space. The hub

Panasonic KXTGM420AZB Cordless

connects easily to the user’s Wi-Fi router. Devices including sensors and cameras can be quickly synced with the system with one push pairing.

The Panasonic KX-TGM420 amplified cordless system (RRP from $129.95) is a home phone solution designed for easy and improved communication for anyone affected by hearing loss. This fully-featured and highly reliable cordless phone simplifies everyday calling with a voice volume up to 40dB to make caller voices easier to hear. Furthermore, the base unit can be set to ring loudly at up to 112dB. The Slow Talk function slows the speed of speech in real time and when checking voice messages.

The mydlink Wi-Fi Smart Plug DSP-W215 (RRP $49.95) from D-Link allows users to monitor power consumption and save on their next power bill. Users can create on/off schedules and Wi-Fi connectivity means there is no additional hub or device required. The mydlink Home app can instantly turn devices on/off from a smartphone or tablet. A built-in thermal sensor will automatically turn off overheating appliances, such as an electric blanket or iron.

The Omna 180 CAM HD DSH-C310 (RRP $249.95) offers Full HD 1080p resolution for sharp images and allows users to record video clips with sound to microSD card to play back later. AR

Security Cameras That Can Be Put Almost Anywhere Full HD, Wirefree, WiFi Guardian App Cam Solo Available in Single, Twin and Quad Packs

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For complete range details visit: UNIDEN.COM.AU or call 1300 366 895

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AR HOME AUTOMATION

Uniden Cordless Phone SSE47+1W    

Help button to make and emergency call to five pre-set numbers Visual ringer indicator Three picture keys with speed dial Large buttons and screen on phone base and cordless handset

RRP: $149.95

Uniden: 1300 366 895

The Uniden Wi-Fi camera range has expanded with the introduction of a Guardian App Cam Wi-Fi spotlight camera that is a surveillance camera and spotlight in one.

Uniden Guardian App Cam Spotlight Camera  Connects through the local Wi-Fi network, direct to the user’s smartphone  Records in high definition (HD)  An affordable solution for those who want a surveillance camera and spotlight in one  Connect and record with up to four cameras

Designed for the hearing and visually impaired, this cordless phone has an extra loud 50dB volume and integrated digital answering machine with slow playback function on phone base and cordless handset. It also comes with Text To Speech (TTS) technology on handset.

PRODUCT GALLERY

RRP: $199.95

Uniden: 1300 366 895

BY EMILY BENCIC

VTech DECT 6.0 Cordless Phone 17550    

Power Fail back-up Hands-free speakerphone on handset 23 minutes answering machine record time Call Block to block unwanted calls

RRP: One handset $69 Two handsets $89

Three handsets $109 VTech: 1300 369 193

With MobileConnect capability, users can connect up to two mobiles to make and receive mobile calls, while phonebook transfer allows users to transfer up to 1,000 entries of phone contacts.

44

Appliance Retailer October 2017

Panasonic Home Alert Kit KX-HN6031  Sensors and cameras can be synced with the system with one push pairing  DECT enabled hub unit provides a long range up to 300 metres  Four-way notifications  Video can be recorded for up to 260 hours on a 32GB card

RRP: $769

Panasonic: 132 600 An easy to set up monitoring and automation solution for households, offering a range of devices that allow users to remotely activate electrical appliances around the home, and monitor from inside and out using a smart device.

PRODUCT GALLERY

VTech 17850 Long Range DECT360 Cordless Phone  USB charging port for smartphones  Volume booster function and hearing aid compatible  Quiet mode – turns off all sound and turns on answering machine at the touch of a button  Up to 12 hours talk time / 160 hours standby time

$139 Three handsets $179 RRP: Two handsets

VTech: 1300 369 193

This new cordless phone from VTech has a backlit easy to read display and key, high-quality hands-free speakerphone on handset and base, as well as high-definition sound on earpiece.

With the purchase of a Uniden XDECT 8315 + 1, XDECT 8355 + 1, XDECT 8355 + 2 or XDECT 8355 + 3WPR cordless phone, consumers will receive a bonus waterproof cordless phone handset, valued at RRP $89.95. This promotion will run from November 1, 2017 to January 31, 2018.

www.applianceretailer.com.au

PROMOTION

UNIDEN

45

AR PERSONAL CARE

OUTLOOK

Salon quality results in the comfort of the home

BY EMILY BENCIC

I

nnovation remained one of the key drivers of growth within the personal care category, according to Euromonitor senior research analyst, Hianyang Chan. “Consumers are increasingly time poor but still want similar results from salon visits in the comfort of their home, resulting in a shift in demand for higher quality products with easy-to-use features to achieve a professional-like experience and finishing. Advertising was not only important in driving sales for a brand but also to help educate consumers about the type of products available and encourage them to purchase different products with new features,� he said.

Haircare saw a huge uplift in value at 44% compared to units at 5%, according

46

Appliance Retailer October 2017

to latest data from GfK, primarily driven by hair dryers, up 81% in value and 10% in units. The $90 and above price point has doubled its share in volume and in value, accounting for more than half of the market.

Products under the $30 price point are still popular, making up 60% of the market with 11% growth in volume.

Hair stylers experienced a 10% jump in value, although units remained flat with no change.

In April 2016, Dyson launched its Supersonic hair dryer, engineered around the high-speed, patented, V9 Dyson digital motor. The haircare industry is worth $153.4 million in Australia, $452 million in Japan, $483 million in China, $1 billion in the US and 1 billion Euros in the EU.

Dyson is now number one in value in the personal care category (2017 GfK data).

Since the launch of the Supersonic hair dryer, over 90% of reviews globally award the machine 4 or 5 stars out of 5, and the Mother’s Day campaign resulted in the highest weekly Supersonic hair dryer sales for 2017.

GfK data reported a slight decline in units and value for the hair removal market. Shavers still account for a large segment of male hair removal, with 41% value share. Multi-grooming kits and beard trimmers saw double digit growth in units and value. For women, epilators and ladies IPL/Laser make up the majority of the market in value at 70%, although units make up less than a third of the market. AR

TRENDS

Looking good and feeling good is more important than ever

BY EMILY BENCIC

O

ne of the strongest trends in hair care for 2017 is consumer demand for ways to maintain hair health, according to Dyson. “There is an educational job to be done around intelligent beauty technology that can help protect hair from damage. Some conventional hair dryers can reach extreme temperatures, especially when held close to the head, potentially causing extreme heat damage to hair.

With the launch of the Supersonic hair dryer, Dyson aimed to give consumers the ability to style their hair, with less damage,” Dyson said.

Dyson research has found that 50% of people defi ne their hair as “extremely important” to their overall look and feel; the average woman owns 3.3 different styling appliances; 27% of Australians say their biggest frustration with using a hairdryer is their “arms getting tired”; 67% of Australians say they “must own” a hairdryer, with 49% using a hairdryer at least twice a week.

Survey findings suggest that up to 95% of men are now ‘manscaping’, and with this in mind Panasonic has introduced the ER-GK60 3-in-1 wet/dry body groomer to address the increasing need for men to quickly, easily and precisely remove, style and trim body hair, including the chest, legs and hardto-reach body zones. Furthermore, an internal Panasonic study found that over 40% of Australian men think shaving is a hassle.

“Many men simply lack the time, money or tools for ‘manscaping’. The Panasonic ER-GK60 body groomer allows them to achieve smooth and stylish body grooming at home without the fuss and expense of visiting a

Panasonic – Nicolas Cauzac

"Many men simply lack the time, money or tools for ‘manscaping’. The Panasonic ER-GK60 body groomer allows them to achieve smooth and stylish body grooming at home without the fuss and expense of visiting a salon"

in-one solution for women’s beauty rituals with no more in between days,” he said.

Bio-electrical Impedance Analysis (BIA) technology continues to dominate the personal care industry, according to Tanita, and there is an increased awareness of how using a body composition monitor at home can help and improve one’s lifestyle.

“Research has shown that even if a person’s weight and body fat remains constant, as a person ages the distribution of fat changes and is more likely to shift to the torso area. This is especially apparent for females post menopause and older males,” Tanita brand marketer, Amanda Lee said.

Panasonic, Nicolas Cauzac.

salon,” product marketing manager for personal care, Nicolas Cauzac said.

Styling has been an important growth category in the Braun portfolio as the company aims to capitalise on the rising trend of precision grooming by showcasing multi-grooming kits, according to assistant brand manager, Leonard Englert.

“The new Braun Styling range supports male grooming needs with precision tools to get the look he wants from head to toe,” he said.

For the female consumer, there is a strong desire for more efficient beauty tools that save time without compromising on results. “The Braun Silk-épil 9 is Braun’s fastest and most precise epilator to date offering a five-

Homedics – David Hudd

Homedics has taken to homeware and giftware fairs to showcase its premium diffusers and essential oils under its new brand, Ellia, to increase mass-merchant interest.

“Ellia products are made of ceramic, wood and recycled packaging.

The understated look and premium feel of our range fits well into current homeware trends. New South Wales is the best performing state due to the greater population, but early national sales are very promising,” Homedics business development manager, David Hudd said. AR www.applianceretailer.com.au

47

AR PERSONAL CARE RANGES

Hair dryers, body groomers and more

BY EMILY BENCIC

FitZone MG510 Portable Infrared Body Massager Panasonic ER-GK60-S Body Groomer

I

n July 2017, Dyson launched its limited edition purple Supersonic hair dryer (RRP $499) in time for the Christmas gifting season. Dyson invested £50 million in the development of its hair dryer including creating a stateof-the-art laboratory dedicated to investigating the science of hair. The company’s engineers studied hair from root to tip, understanding how it reacts to stresses, how to keep it healthy and how to style it.

The Supersonic hair dryer is powered by the patented Dyson digital motor V9 – the smallest, lightest, and most advanced digital motor from Dyson. It also has intelligent heat control, helping to ensure hair isn’t exposed to excessive temperatures. A glass bead thermistor measures the temperature 20 times a second and transmits this data to the microprocessor, which intelligently controls the patented double-stacked heating element. It has four heat settings, three airflow settings and a cold shot, in addition to three precisely engineered magnetic attachments.

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Appliance Retailer October 2017

The Panasonic body groomer ERGK60 (RRP $599.95) uses innovative Japanese blade technology to provide a close body shave to 0.1mm, while the sensitive attachment enables safe cutting without harming or irritating soft skin in sensitive areas. Its new i-shaped design with a slim, ergonomic shape makes it easy to trim hard-to-reach and sensitive areas, and allows for maximum precision in hair removal.

It can be operated wet or dry without shaving foam for quick convenience. The waterproofing also allows for easy and hygienic maintenance when cleaning the unit. It comes with a charging station featuring an indicator lamp and each charge allows an operating time of 40 minutes.

Braun is bringing its AutoSense technology from the Series 9 and Series 7 to the Series 5 shaver range to automatically and continually read the differences in beard density along the cheeks, neck and jaw as power flow adjusts accordingly to accelerate, ensuring the same performance throughout the entire shave.

With SkinSensitive Technology, the new Braun Series 5 combines power and precision, and its Comfort FlexHead navigates the larger and smallest contours with ease.

For female consumers, the Braun Silk-épil 9 SkinSpa now includes a new deep massage body pad for a soft and relaxing massage effect. Key features include 60 soft silicone tips that adapt to body contours, stimulating the blood circulation for radiant looking skin and sonic technology that helps improve skin appearance with a combined massage and exfoliation effect.

The Braun epilator removes even the shortest hairs that wax cannot catch for up to four weeks for long lasting salonsmooth skin. Attaching the new deep exfoliation brush reduces ingrown hair with an exfoliation performance that is six times more effective than a manual scrub alone.

The Beurer portable infrared body massager MG510 (RRP $199.95) is a first-to-market portable, rechargeable handheld massager designed for relaxation and regeneration after

a workout or on-the-go, offering a powerful and soothing tapping massage.

There is five-stage massage intensity and four interchangeable massage attachments, as well as a removable handle for intensive hand therapy.

The Beurer IPL 10000+ Salon Pro long term hair removal (RRP $899.95) boasts state-of-the-art IPL light technology used by dermatologists for professional hair removal so it is safe, fast and reliable. The cartridge with 250,000 light pulses means it is sufficient for 40-60 years with normal usage. It will take the user approximately 26 minutes to treat the entire body and there is up to 50% hair reduction after three to four treatments.

The MyIPL app, suitable for all Beurer IPL devices, provides calendar reminders, user guides and helpful hints.

Users simply need to select their Beurer IPL device, choose the body part they will use the device on, select hair and skin colour to qualify that the skin is suitable and treatable. The app then creates an individual treatment schedule clearly arranged in the calendar. It will recommend treatment sequence and the ‘Set a Reminder’ function means the user will never miss a session.

The Tanita Body Composition Monitor RD-545 (RRP $899) can aid users in monitoring their cardiovascular function and daily health condition through its heart rate feature and in turn, determine the intensity of exercise required to efficiently burn body fat.

These monitors are proven to be 99.97% accurate for weight and within 5% of the Pencil Beam DEXA scan for body fat percentage.

The newest addition to the Remington Nourish range, the Keratin & Argan Oil Nourish hair dryer AC8820AU (RRP $79.95), is designed to simultaneously style and nourish, for strong, healthy, shiny hair. Advanced conditioning technology protects hair through the infused keratin and argan oil transferred whilst styling.

The Remington Radiance hair dryer pack AC4005RAU (RRP $69.95) is the perfect combination of ceramic, keratin and argan oil to provide even heat distribution making hair look stronger, healthier and shinier. The addition of the latest conditioning ionic technology releases 90% more ions to help easily control frizz and give a lasting shine to

hair. The Radiance straightener pack S7710RAU (RRP $59.95) releases millions of negative ions to create sleek frizz-free styles while the dual ion release channel optimises ion contact with hair strands. It boasts an auto-safety shut off function for peace of mind, a memory function that remembers that last set temperature and 15 second heat up time.

The VS Sassoon Intelligent Digital hair dryer has a new generation motor, offering a life span of up to 10 times longer than a standard dryer. High ionic conditioning technology eliminates static, trapping moisture to reduce Braun Silk-epil 9 SkinSpa Female Shaver

FOR FEMALE CONSUMERS, THE BRAUN SILK-ÉPIL 9 SKINSPA NOW INCLUDES THE NEW DEEP MASSAGE BODY PAD FOR A SOFT AND RELAXING MASSAGE EFFECT.

frizz while the 2100 watt ultra-fast airflow delivers superior drying power.

Furthermore, the digital sensor means a constant temperature of 70 degrees Celsius is maintained during drying.

VSforMen has promotional packs on offer ahead of Christmas with grooming products to suit every budget. Tapping into the rising popularity of beard grooming is the Bearded-Pro Grooming gift set VSM7843A (RRP $49.95).

The set includes a 100% waterproof beard and stubble trimmer with 40 minute cordless runtime and precision W-tech blades; beard comb ideal for moustaches, beard and stubble; beard brush to help eliminate dead skin cells, while revitalising and rejuvenating skin, as well as a bonus Milkman beard balm to add style and lustre to any bearded look.

The VSforMen Crafted Man Gift Set VSM750A (RRP $39.95) includes a rechargeable hair and beard clipper with accessories (barber comb, cleaning brush and oil) and travel bag. The clipper has a 45 minute cordless run time, smart adjusting system to ensure the length of the cut stays the same and its smart shape means it will stand freely on the benchtop.

The VSforMen Rugged Commander VSM715NA (RRP $29.95) is a beard and stubble trimmer designed for the outdoors man. It has a cordless runtime of 30 minutes for on-the-go trimming, a 30mm wide multi-use trimmer, diamond sharpened blades for a smooth, clean-cut finish and three position taper control for defining and blending layers.

Homedics uses eco-inspired materials in its Ellia aromatherapy candle range including ceramic and natural wood. The Ellia ARME-910WT (RRP $149.95) has a 200ml water reservoir, up to 10 hours of runtime, a colour-changing light with a gentle glow to create a peaceful environment, relaxing and uplifting sounds, remote control, and soothing humidity alleviating dry air.

Another model in the range, the Ellia ARME-730GY (RRP $129.95), is due to launch in the coming weeks with a 150ml water reservoir and up to seven hours of runtime. Like other aromatherapy candles in the range, it has a colourchanging light with a gentle glow and relaxing sounds, remote control and humidity to alleviate dry air. AR www.applianceretailer.com.au

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AR PERSONAL CARE

Tanita RD-545 Wireless Segmental Body Composition Monitor  Transfer measurements to a smartphone to manage milestones, set goals, and record progress  Heart rate feature  Five-year replacement warranty  200kg weight capacity

RRP: $899

Milners: 1800 099 266 The Segmental Body Composition Monitor performs advanced body composition measurements to enable users to manage their body at higher and more precise levels. For example, it allows users to measure breaking down body fat and muscle-related measurements.

PRODUCT GALLERY

Dyson Supersonic Hair Dryer  Powered by Dyson digital motor V9  Dyson’s patented Air Multiplier technology  Focused jet of air angled at 20 degrees for precise drying and styling  Three attachments included

RRP: $499

Dyson: 1800 239 766 This hair dryer has intelligent heat control, helping to ensure hair isn’t exposed to excessive temperatures.

A glass bead thermistor measures the temperature 20 times a second and transmits this data to the microprocessor, which intelligently controls the patented double-stacked heating element.

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Appliance Retailer October 2017

The Bearded-Pro allows men to prepare their facial hair, then trim, shape and define it. VSforMen has partnered with Australian grooming brand, Milkman, to include a Beard Candy Beard Balm to condition, add style and lustre to any bearded or stubble look.

VS Sassoon Bearded-Pro Grooming Gift Set VSM7843A    

40 minute cordless run time Precision W-Tech blades 100% waterproof Two year warranty

RRP:

$49.95

Conair: 1800 650 263

FROM THE FLOOR

Katie Lansdale from Appliances Online

T

he personal care category on Appliances Online has grown this year and campaign manager, Katie Lansdale expects this trend to continue as the online retailer increases its range. “In addition, I expect health and wellness related products to grow as consumers seek to lead healthy and balanced lifestyles.”

When asked about top selling products, Lansdale noted male grooming, specifically beard trimmers

BY EMILY BENCIC as “quite popular in line with the trend of trimming rather than close shaving”.

“Supplier promotions help get certain types of customers over the line, although different types of promotions work for different brands and customer segments. Besides price, we believe that reviews can be a huge influencer, be it our own professional video reviews or reviews left by real customers,” she said.

Appliances Online sells personal care products from Braun, Beurer, Oral-B, Philips, and more. AR

A male gift pack will be available with the Braun Series 3 shaver, a bonus toiletry bag, pouch to store the shaver and shave gel.

There will also be two female beauty gift packs with the Silk-epil 5 and Silk-epil 7 and a bonus facial cleansing brush.

REMINGTON

Following the success of the Silk Ceramic promotion; buy the Silk Ceramic Straightener and receive the Silk Ceramic Dryer for free (valued at $99.95), Remington has taken a step further by adding two real silk proteins for a silky and smooth salon finish.

TANITA

PROMOTIONS

BRAUN

Appliances Online – Katie Lansdale

Marketing plan includes print media, point of sale material, and social media. Tanita also attends national health and wellness events, coordinates in-store demonstrations and product knowledge sessions to educate sales personnel, health professionals, and potential consumers.

VS SASSOON

With the purchase of any VSforMen grooming product between 1 November, 2017 and 12 January, 2018, customers have the chance to win a trip for two to LA with flights, accommodation and tickets to a celebrity party ; one of 20 UE Boom2 Bluetooth speakers or one of 100 annual digital subscriptions to Maxim magazine.

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51

AR WHAT'S HOT

Breville the Sommelier BWD600

The Sommelier is a purified oxygenation system for wine designed to transform flavour. It automates the process of decanting and exposes wine in a custom designed glass decanter to a high concentration of oxygen. This significantly reduces the required decanting time, and is ideal for those who forget to decant wine before a meal, or who want to decant multiple bottles when entertaining. Users can download the iFavine IOS app, search for their wine or upload a photo of the label and the app calculates how long the Sommelier needs to be programmed.

RRP: $699

Breville: 1300 139 798

Hitachi 788L French Door Refrigerator RX730GAXK

Hitachi’s ‘Made in Japan’ range displays good taste, technology and elegance for the modern kitchen. The flagship 788 litre refrigerator is an intelligent work of art featuring stylish fully mirrored glass, French doors with swipe-to-open technology and soft touch drawers that open effortlessly. The 722L and 660L refrigerators are available in black or white glass and all models have four star energy rating, as well as Hitachi’s patented vacuum compartment that extracts air to keep meat and fish fresher for longer. The dedicated Aero-Care vegetable compartment retains moisture to extend the life of fruit and vegetables. Platinum Catalyst in both compartments creates an optimal environment that sustains freshness and nutrients whilst the Rapid Freeze Drawer prevents damage to food cells by rapidly freezing food.

RRP: From $4,799

Hitachi: 1800 448 244

Advertising Opportunity Your New Product can appear in all three mediums: 1. magazine

2. eNewsletter 3. website

For just $900 ex gst Contact: Rod Riley e: rod@intermedia.com.au p: (02) 8586 6125

Giving you exposure to OVER 200,000 industry readers every month

Hitachi 20kg Washing Machine SF-P200XWV

Hitachi is launching Australia’s largest capacity washing machine at 20kg. It has a three star water rating, three star energy rating and super wide bowl measuring 616mm. It also features a stylish toughened glass lid with soft closing function and auto self-clean function that automatically cleans the washing machine tub. It has been UK allergy approved with 99% mould and bacteria reduction. The machine boasts a quick and simple four button control panel, fine adjustment settings and a sensor lock safety system for added peace of mind. Ultra-stream wash allows for the efficient circulation of water.

RRP: $1,999

Hitachi: 1800 448 244

Vax Cordless Blade SlimVac

VTech CareLine Cordless Phone Range

VTech launches its 17450 CareLine cordless phone with VSmart plus range of compatible lifestyle accessories including a Photo Cordless Handset, a VSmart Wire-Free Two-Way Weatherproof Audio Doorbell, a VSmart Extension Ringer and a VSmart Weatherproof SOS Pendant. The 17450 combines all the key cordless phone features together with those a user may need in a large button / large display cordless phone including four one-touch memory keys on base (photo dial keys) and handset, high bright visual ring indicators, extra loud ringer, Caller ID announce and an SOS help button on the handset. Ideal for everyday conversation and emergency situations, the CareLine system allows users to live connected lives at home.

The supreme performance of the Vax Blade Cordless will naturally apply a surge of energy into cleaning.

It offers a stylish, slim line finish that will seamlessly fit within the home. Being cord free means users will bridge that gap between time spent cleaning and free time.

RRP: VX60 $249 VX66 $249 VX63 $299

Vax: 1300 829 287

RRP: $89 (CLS17450) VTech: 1300 369 193

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AR RETAIL RULES

Personalisation vs Privacy: Walking the tightrope Norrelle Goldring from GfK discusses the trend for personalisation amid prevailing data security concerns

H

umans are a contradictory bunch.

Health is a major macro trend for instance, but so is indulgence.

We want to simplify our lives, but the adoption of technology for shopping has actually increased the number of touchpoints we use in shopping journeys - albeit we now pound the pavement less as we do more searches online.

These contradictions also play out in our need for personalisation and tailoring, and our concerns about privacy and security. According to GfK’s annual ConsumerLife study, Australians are at the ‘more private’ end of the global spectrum, with only 35% willing to share most personal details with corporations.

GfK’s annual Futurebuy study looks at a number of measures around the areas of personalisation and also privacy.

The salient statistics from the 2016 data reveal, as anticipated, a confl icted picture. But the common theme is that the Millennials (Generations Y and Z) are more likely to adopt mobile technology for personalisation as well as efficiency reasons.

At the overall level we have 31% of the sampled Australians agreeing that they like it when a website keeps track of visits and then recommends things to them. This rises to 37% for Gen Z and 43% for Gen Y. We have 26% agreeing that they like it when retailers contact them on their device with relevant offers

when they are out shopping, and this increases to 35% for Gen Z and 37% for Gen Y. And we have 39% agreeing that they would be more loyal to a brand or retailer that lets them give input into and help shape the products and services they buy. This rises to 44% for Gen Z and 51% for Gen Y. Further, we have 29% of the total sample (39% of Gen Z and 46% of Gen Y) agreeing that their social media networks have become as important as other information sources in making product and shopping decisions.

On the other hand, we have nearly two thirds (63% of the total) concerned about the security of their personal information when shopping online versus in a physical store. And this percentage didn’t vary much across the generations.

Let’s look at how this generational dynamic plays out with mobile device payments such as ApplePay. 21% prefer to make payments with their mobile device (27% Gen Z, 30% Gen Y) Likes about mobile phone payments versus other payment methods: More efficient 25% (39% for Gen Z), Easier 26%, Faster 28% But …

• Only 19% think mobile device payments are more secure than other methods • Only 21% think mobile device payments are 100% secure (34% for Gen Z) • 57% are worried about their personal information (interestingly, 61% for Gen Y, higher than Gen X or Boomers).

Interesting then, that Australia leads the world in tap & go credit card payments; shoppers have relatively few privacy concerns about waving their credit card across a device in a store, likely because it’s a tweak of an already familiar behaviour and payment method.

According to FutureBuy, mobile device payments in Australia are currently only 4% of shopping transactions, where the figure is 21% for China (the world leader in ecommerce and particularly mcommerce).

Large scale data breaches and payment glitches by retailers and payment systems feed shoppers’ concerns about security and privacy.

There is an expectation, but not necessarily a belief, that corporations will use personal data responsibly and that it is secure.

However, the relentless march of mobile based technology adoption, particularly by Millennials, means that ultimately the need for personalisation and transactional efficiency will outweigh privacy concerns.

Millennials (Gens Z and Y) are now a larger group than the Baby Boomers in Australia. They are the bellwethers of behaviour. Retailers and manufacturers will lose out if they don’t cater to the millennial expectation for mobile based individualised communications. AR ^ Source: GfK Futurebuy 2016 Australian data, sample n = 1,000.

ABOUT NORRELLE GOLDRING & GFK FUTUREBUY GfK Futurebuy is one of the world’s largest and longest standing annual omnichannel shopping behaviour studies. The 2016 study covered 20 countries and 17 categories, and 1000 shoppers per country. For more information on GfK Futurebuy, contact Norrelle Goldring at norrelle.goldring@gfk.com Norrelle Goldring is Shopper Lead, APAC at global research and retail datahouse GfK. Norrelle specialises in improving shopping experiences by understanding how and why people buy things. Call Norrelle on 0437 335 686 or email norrelle.goldring@gfk.com

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Appliance Retailer October 2017

COMPANY INDEX AR COMPANY

PAGE #

READERSHIP GROUPS

Appliances Online ...........................................................................................51 Aquaport ............................................................................................................ 7 Betta Home Living .....................................................................................20, 21 Bissell .................................................................................................. 30, 34, 38 Bosch ............................................................................................. 16, 30, 34, 38 Braun................................................................................................... 47, 48, 51 Breville .........................................................................................................7, 52 Cleanstar ............................................................................................. 30, 34, 37 D-Link .................................................................................................. 40, 41, 42 Dyson .................................................27, 28, 29, 31, 32, 36, 38, 46, 47, 48, 50 Ecovacs .............................................................................................................16 Electrolux ...................................................................................................30, 34 Euromonitor...............................................................................................28, 46 FitZone .............................................................................................................48 GfK....................................................................................................... 28, 46, 54 JB Hi-Fi ............................................................................................................... 6 Harvey Norman............................................................................. 10, 11, 12, 38 Hisense ......................................................................................................17, 19 Hitachi .................................................................................... IFC, 12, 13, 52, 53 Home Consortium ............................................................................................. 6 Homedics ...................................................................................................47, 49 Hong Kong Trade Development Council .......................................................... 8 IXL Home............................................................................................. 30, 34, 37 Leading Edge ...................................................................................... 22, 23, 26 LG ......................................................................................17, 28, 29, 32, 33, 36 Miele .................................................................... 18, 24, 25, 28, 29, 32, 36, 38 Nestle ................................................................................................................. 7

VS Sassoon .......................................................................................... 49, 50, 51

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VTech .......................................................................................41, 42, 44, 45, 53

Copyright © 2017 - The Intermedia Group Pty Ltd.

Panasonic ..........................................................................18, 41, 42, 45, 47, 48 Platinum Freight Management ........................................................................ 9 Samsung ....................................................................................................14, 15 Schweigen ......................................................................................................... 8 Sebo ...........................................................................................................30, 34 Spectrum Brands .......................................................................................49, 51 Sunbeam....................................................................................................... OBC Tanita ............................................................................................. 47, 49, 50, 51 Techtronic Industries ........................................................29, 34, 35, 37, 38, 53 Telsyte ..............................................................................................................40 The Good Guys ................................................................................................... 6 Thorn Group ....................................................................................................... 9 Uniden ..............................................................................39, 40, 41, 42, 43, 44

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