LET’S CELEBRATE SUMMER

New products for alfresco meals and easy entertaining.

Warmer weather is finally here and that means it’s time to go outside, fire up the BBQ, or enjoy a picnic in your favourite spot. We found some exciting new products for tasty platters and relaxed meals.

Entertaining the idea

The festive season is upon us, and entertaining is back on the menu across New Zealand.

“Our consumers are getting inspiration from a variety of sources, but ultimately, they are looking for quick and easy products to add to their platters which deliver on taste and quality,” says Marketing Manager Brydon Heller.

“Entertaining is where it’s at with the Continental Meat segment in growth, up 13.5% in unit growth versus a year ago1. Prepacked Chicken category is up 9.5% (Value MAT), with the Hellers Craft Chicken Range growing well ahead of category at 53.5%*. Hellers Craft Ham off the Bone is another Hellers success, contributing over $2million1 to the category in the last year.”

Heller adds: “Our entertaining range is gluten free, easy to prepare, ready to eat and just what’s needed to have in the fridge for when unexpected guests turn up. We have consumers needs covered with traditional Salamis and Biersticks through to a variety of proteins, with ham off the bone or our chicken range, which will add to the perfect platter.”

So, bring on the busy summer season with your shelves stocked with products to entertain and delight, including Hellers wide range of delicious products that are quick and versatile and ideal for entertaining.

The products are all in market now, talk to your local Hellers Sales Manager for more information or contact us on 0800HELLERS (453 3377)

New look for Waitoa

Waitoa is launching Garden Lemon and Herb Free Range Roast Chicken, and Karaage Chicken Bites just in time for summer. The entire Waitoa range will have a new look and will be Carbonzero certified.

Ben Ward, National Business and Marketing Manager at Inghams says: “Chicken is the most popular protein in New Zealand and consumers are demanding more.

“Fresh Free Range Chicken Kebabs sell 82% of the year’s sales over the summer. Butterfly chicken is becoming increasingly popular as a BBQ protein with a 41% uplift over the summer period vs autumn / winter (Nielsen 52 weeks to 12/09/2021).”

According to the Colmar Brunton Futures Study 2020: • 49% of New Zealanders agree the need to change their diet to save the environment. • 48% have deliberately switched to a brand which is more sustainable. • 70% look for claims / labels for environmentally / animal friendly choices. • 67% will make eco-conscious choices, even if more expensive.

Ward says: “Waitoa will be Carbonzero certified in November, just in time for the New Zealand summer. With a new look and great new flavours, Waitoa will be inspiring great tasting Kiwi BBQ meals. To drive chicken consumption, Waitoa will be investing heavily in TV, outdoor and Radio, digital, social and sponsored content, and recipe inspiration over November and December.”

Orders can be placed with your Territory Manager or Waitoa Customer Service on 0800 800 785.

From humble beginnings…

Farmland Foods started in a family butcher shop in 1964 by the Davis family and now is one of New Zealand’s leading smallgoods producers. Still passionately family run in Bulls in the Rangitikei district, Farmland Foods employs over 150 local staff and has always been committed to quality and innovation. They are proud of their heritage and the way they do things with the utmost care and attention, taking great pride in selecting the best quality meats and preparing them ready for your enjoyment.

With 57 years’ experience and now the fourth generation working in the business we felt it was time for a refresh of our branding, says Brand Manager Steven Young. “After months of hard work involving the clever folk at Onfire Design Ltd, as well as our internal marketing team, we are finally able and immensely proud to reveal our bold new look.

“We’ve retained a few hints and nods to our old logo and farm in Bulls on the watermark seal, and because we are so incredibly proud to be one of the few New Zealand family-owned businesses in our industry, our founder Mr Allan Davis wrote it in gold for all to see. The blue background is also a nod to the butchers’ aprons of old, worn back in the day in the family butcher shop on Broadway Ave in Palmerston North.”

Davis says: “our aim is to bring family together through our passion for food. We truly believe that we can make a difference to people’s everyday lives.

“Everything we do is about providing a means for family to come together, to show your family you care, whether it is coming together for that special occasion breakfast, lunch or dinner.

“Increased demand for Farmland products has resulted in the company experiencing steady growth for several years. Farmland Foods have recently purchased a new facility in Whanganui. Managing Director Eddie Davis, says the purchase of the Whanganui facility is a natural progression for Farmlands. “The addition of another site will add the capacity we need for growth and will future proof our current business and operations supplying smallgoods, bacon and ham to supermarkets nationwide.”

The directors and their families have all resided in Whanganui since 1994 and are committed to supporting local manufacturing and create more jobs in the region.

“So, from our family to yours, here’s to another 57 years!”

Farmland Foods' sites

Let’s get this party started!

Get ready for a smokin’ hot summer where plantpowered goodness is the main attraction on BBQ’s and at fiestas across the country.

Launched in time for summer, the new sauces from Food Nation add colour and taste to this high growth category with unique new variants, packed with flavour and designed to suit all meal occasions.

Introducing:

• The one and only Herbivore is a fresh herby aioli, featuring a creamy aioli blended with herbs including NZ kawakawa, mint & coriander.

• There’s the new Holy Moly Chipotle Aioli. Good day or night, this may be your favourite chipotle ever.

• Lets all enjoy some BBQ action with the new Fired Up homestyle spiced tomato sauce finishing off a trio for all occasions.

The range features the stand-out Food Nation design, in fully recyclable packaging that is easily portable and looks stunning in the chiller, highlighting the category.

Food Nation plant-powered sauces have been crafted to suit all dietary persuasions and to perfectly complement the Food Nation range, including these two newly launched skus.

• The Super Sausies are the first sausage in the range. Packed with fresh mushrooms and locally grown grains, they’re the only vegan certified and gluten free certified sausage on the market and will definitely be a hit on BBQs this summer.

• The new Vietnamese Pea & Kaffir Lime Amaze Balls hit just the right note for a nation with a love of Asian flavours and are ideal for summer.

With over a third of NZ consumers actively looking to eat more plants, make the most of this globally exploding category as the BBQs start to heat up and the festive season gets into full swing.

For sales enquiries contact buds@foodnation.co.nz www.foodnation.co.nz

DELMAINE DRIVES GROWTH

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“In May of this year the team at Delmaine undertook the biggest renovation of our pasta and sauce products since we started selling them 30 years ago,” says Marketing Manager Micheal Bennett.

“From investing over a million dollars in manufacturing and packing machinery, to a complete overhaul of flavours and pasta types, through a full packaging facelift this was possibly the biggest single investment in chilled pasta and sauce ever seen in New Zealand.

“In addition, over $100k was invested in the Delegate Dinner to Delmaine campaign, including media activity in social media and digital channels, print media and outdoor advertising. The reach of this campaign was extensive with our series of videos viewed over 1.3million times alone.

“Our investment has continued in October and November with our Pasta Month campaign currently featuring across multiple social channels. Halfway through the Pasta Month campaign we have already seen over a million impressions and have had record numbers of responses to our competitions and other interactive posts. This campaign has been so successful we will be investing in it as an annual event.

“The response from consumers to reformulation and rebrand work, and our communications campaigns has been a huge success. Feedback and sentiment have been overwhelmingly positive and sales results have reflected this.”

Bennett adds: “Delmaine Fresh Pasta sales have grown year on year (+16.6%) and are driving growth in the total category, whilst the Pasta Sauce numbers have been even more spectacular (Delmaine Fresh Pasta Sauce sales +50.5%)*.

“The future is looking bright for Delmaine Fresh Pasta and Sauce and we look forward to sharing that future with our customers.” *IRI Qtr to 19/09/21 vs same Qtr YA

Sweet treats for summer

Maria Antunovich, Product Manager at Foodstuffs Own Brands suggests: “Whether you’re hitting the beach, bach, staying home or heading to the park for a socially distanced picnic, Pams have got a great range of ice cream and desserts to keep customers cool this summer! Pams new, limited-edition, Salted Caramel Fudge Ice cream will be available for a short time over summer at New World, PAK’nSAVE and Four Square stores. They are also introducing a range of classic 2L family tubs of New Zealand made Ice Cream, which come in five fantastic flavours including: Strawberry Ripple, Chocolate, Vanilla, Boysenberry and Hokey Pokey, and a 1L indulgent ice-cream range which includes Kiwi favourites: Rocky Road, Vanilla Bean, and Cookies and Cream. All of our Pams products are free from artificial colours or flavours.”

FMCG Business produces a monthly snapshot of category news and highlights, based on information from participating clients and Nielsen data available at time of print. To showcase your products in upcoming category reports, please contact trubanowski@intermedianz.co.nz.