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COVER STORY
FARRAH’S NEW WRAPS PERFECT FOR SUMMER!
Farrah’s new Low Carb Wraps were launched in late July. The range is available in three flavours that are perfect for Summer: Original; Supergrains; and Plant-Based Protein with hemp and pea protein. Plantbased food is a big trend, but the new range is also vegan friendly, halal certified, and yeast and dairy free.
Glen Goodall, Sales Manager at Farrah’s explains: “From a consumer perspective the new wraps have been extremely well received and are the best performing NPD in Wraps and Tortillas (see IRI data below). We have seen substantial and continued growth. Supergrains has the best rate of sale with a high repurchase rate in ranged accounts.”
Goodall adds: “Feedback from consumers has been very positive. They are looking for healthy products that are easy to prepare. Farrah’s wraps are versatile for breakfast, lunch, dinner, or as a snack.
“Try a Breakfast Burrito with Farrah’s Supergrains wraps, use the Italian Herb flavoured wraps doublestacked as a pizza base with grated cheese in the middle, or use Snack Wraps for a mini pizza for the kids,” says Goodall.
“We see a very high usage rate of Farrah’s Wraps in Summer, when people are moving towards healthier and lighter meals. Wraps are perfect for this time of the year and suitable for different outdoor occasions such as BBQs, picnics, and tramping.
The Farrah’s Low Carb range is available at selected local supermarkets.
Made in NZ All of Farrah’s products are proudly made in New Zealand, at their world class factory in Silverstream, Wellington. Where possible, Farrah’s work with other NZ made products and suppliers.
Staying true to traditions Farrah’s bake each side of the wraps over an open flame oven, just like the Aztecs did in Mexico all those years ago. After cooling, the wraps undergo a series of strict quality checks to ensure your Farrah’s Wraps reach you in premium condition.
For more information visit https://www.farrahs.co.nz/ For orders contact your Twin representative
