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ACCOR NEWS
ACCOR : CHANGING THE GAME
Accor is raising the bar in the realm of lifestyle hotels, recently introducing its game-changing joint venture with Ennismore.
Accor has entered into a new partnership with Ennismore to form the world’s leading lifestyle entity. Owner of The Hoxton and Gleneagles, Ennismore’s merger with Accor signals a lifestyle revolution which will bring the Ennismore know-how in building brands with purpose through creative storytelling, design and authentic experiences together with Accor’s wealth of knowledge in delivering scale, network growth and distribution.
Hyde Paradiso was the brand’s maiden presence in Australia and can be found on the Gold Coast
The Ennismore team is made up of some of the brightest doers, thinkers and makers from inside and outside the industry – including an in-house creative studio, fully-integrated restaurant and bars concept platform and a digital product and tech innovation lab, which together creates brands and inspires discovery. The Ennismore portfolio of brands is impressive and includes 21c, 25hours, Delano, Gleneagles,Hyde, Jo&Joe, Mama Shelter, Mondrian, Morgans Originals, SLS, SO/,The Hoxton, Tribe and Working From_.
Sharan Pasricha, Founder and Co-CEO and Gaurav Bhushan, Co-CEO, will lead the asset light entity which will run autonomously, comprising 14 hotel and co-working brands and a collection of over 150 culturally relevant and diverse restaurants and nightlife destinations.
Speaking about the joint venture, Sharan Pasricha said: “It’s the start of a new chapter for Ennismore as we become the largest and fastest growing lifestyle hospitality company. I couldn’t be more excited to bring together our unrivalled portfolio of brands in this new entity and share the reins with my long-time friend and now co-CEO, Gaurav.”
Bhushan added: “Our teams are ready and eager to build on each of our unique lifestyle brands, with a dynamic global pipeline, creating an ecosystem of memorable and curated experiences across all our properties.”
Sydney will welcome the 25hours Hotels brand in 2023
Accor Pacific CEO, Simon McGrath, commented: “The opportunities that this relationship brings to Accor, our partners and our guests are immense. Our customers are telling us that they want world-class lifestyle experiences with elevated service and food and beverage offerings. I believe that the choice, quality and creativity borne of this venture will surpass all expectations.”
Accor Pacific SVP Development, Lindsay Leeser, said: “There is great demand from developers to bring the highly desirable Ennismore brands to Australia. Mondrian Gold Coast, 25hours Melbourne and 25hours Sydney will be opening over the next few years and we anticipate more will follow.”
About Ennismore
Ennismore is a creative hospitality company rooted in culture and community, with a global portfolio of entrepreneurial and founder-built brands with purpose at their heart.
Ennismore curates and manages unique properties and experiences in some of the most exciting destinations around the world. Founded in 2011 by entrepreneur Sharan Pasricha, Ennismore and Accor entered a joint venture in 2021, creating the world’s fastest growing lifestyle hospitality company and bringing together an unrivalled portfolio of global brands. Under the leadership of Founder and Co-CEO, Sharan Pasricha and Co-CEO Gaurav Bhushan, Ennismore comprises 14 hotel and co-working brands and a collection of over 150 culturally relevant and diverse restaurants and nightlife destinations.
Mondrain Gold Coast will feature 208 guest rooms and 89 residential apartments.
The portfolio includes 87 operating properties with a further 141 hotels in the pipeline, backed by strong growth from The Hoxton, Mondrian, SLS, SO/ and Tribe and complemented by flagship restaurant brands Bibo, Carna, F’ilia and Seabird.
Ennismore is committed to making a positive impact on the world, with a key focus on creating inclusive communities among its own teams. With an expertise in providing shelter, Ennismore is passionate about providing solutions for homelessness and addressing the many barriers facing the most marginalised people in society.
