PROMOTION
Sydney will welcome the 25hours Hotels brand in 2023
ACCOR CHANGING THE GAME A
Accor is raising the bar in the realm of lifestyle hotels, recently introducing its game-changing joint venture with Ennismore.
ccor has entered into a new partnership with Ennismore to form the world’s leading lifestyle entity. Owner of The Hoxton and Gleneagles, Ennismore’s merger with Accor signals a lifestyle revolution which will bring the Ennismore know-how in building brands with purpose through creative storytelling, design and authentic experiences together with Accor’s wealth of knowledge in delivering scale, network growth and distribution. The Ennismore team is made up of some of the brightest doers, thinkers and makers from inside and outside the industry – including an in-house creative studio, fully-integrated restaurant and bars concept platform and a digital product and tech innovation lab, which together creates brands and inspires discovery. The Ennismore portfolio of brands is impressive and includes 21c, 25hours, Delano, Gleneagles, Hyde, Jo&Joe, Mama Shelter, Mondrian, Morgans Originals, SLS, SO/, The Hoxton, Tribe and Working From_. Sharan Pasricha, Founder and Co-CEO and Gaurav Bhushan, CoCEO, will lead the asset light entity which will run autonomously, 26 HM The Business of Accommodation
comprising 14 hotel and co-working brands and a collection of over 150 culturally relevant and diverse restaurants and nightlife destinations. Speaking about the joint venture, Sharan Pasricha said: “It’s the start of a new chapter for Ennismore as we become the largest and fastest growing lifestyle hospitality company. I couldn’t be more excited to bring together our unrivalled portfolio of brands in this new entity and share the reins with my long-time friend and now co-CEO, Gaurav.” Bhushan added: “Our teams are ready and eager to build on each of our unique lifestyle brands, with a dynamic global pipeline, creating an ecosystem of memorable and curated experiences across all our properties.” Accor Pacific CEO, Simon McGrath, commented: “The opportunities that this relationship brings to Accor, our partners and our guests are immense. Our customers are telling us that they want world-class lifestyle experiences with elevated service and food and beverage offerings. I believe that the choice, quality and creativity borne of this venture will surpass all expectations.” Accor Pacific SVP Development, Lindsay Leeser, said: “There is great demand from developers to bring the highly desirable Ennismore brands to Australia. Mondrian Gold Coast, 25hours Melbourne and 25hours Sydney will be opening over the next few years and we anticipate more will follow.” n
