INSTYLE July/August 2018

The Magazine for the Hairdressing Professional

July/August 2018

Accoutrement

Heartbeat

STAY CLOSE. STAY EDUCATED

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INEDIT

31 PUBLISHED BY BHA MEDIA ABN 23142047943 41 Bridge Road, Glebe NSW 2037 Ph: 02 9660 2113 Fax: 02 9660 4419 INTERMEDIA MANAGING DIRECTOR Simon Grover EDITOR Cameron Pine cameron@intermedia.com.au ONLINE & DEPUTY EDITOR Shannon Gaitz sgaitz@intermedia.com.au CREATIVE CONTENT EDITOR Ida Almasi JOURNALIST Michelle Ruzzene CONTRIBUTORS McKenna Uhde Fleur Murphy Joanne Neville Lisa Conway NATIONAL ADVERTISING MANAGER Joanne Cowan jcowan@intermedia.com.au PRODUCTION MANAGER Jacqui Cooper GROUP ART DIRECTOR Sanja Spuzanic HEAD OF CIRCULATION Chris Blacklock ANNUAL SUBSCRIPTION INSTYLE is published six times a year SUBSCRIPTION PRICES (Australia Rates) 1yr (6 issues) for $75.00 (inc GST) 2yrs (12 issues) for $120.0 (inc GST) 3yrs (18 issues) for $157.50 (inc GST) Please make cheques payable to: BHA MEDIA PO Box 55, Glebe NSW 2037 Ph: 1800 651 422 Fax: 02 9660 4419 Circulation: 14,000

This publication is published by BHA MEDIA Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.

Copyright© 2018 - BHA MEDIA.

FROM THE EDITOR

W

hat value do you place on being genuine?

The longer I am a ‘fly on the wall’ in a number of situations the more I notice the huge difference between ‘lip service’ and actionable results. The idea of talking something up has become so commonplace that, coupled with a higher than ever job turnover, loyalty and a genuine care has become more about playing the game than delivering your skills and in-turn visible results with integrity. Am I right? You may or may not agree.

I’ve witnessed a few situations in particular worthy of noting recently, one where I was speaking to someone in the industry about being seen to be ‘close’ to a particular industry advocate, not in the nod to be genuine – but to be ‘seen as being genuine’ and having a so called ‘friendship’ to make life easier in business for the sake of what it looks like on the outside.

I am sure many of you, when first starting your small businesses saw, the benefits of ‘playing the game’ so to speak to get what you want and ideally create the ultimate outcome for both parties, but the longer in business and the more lessons you learn along the way, the more value you place on being genuine and sticking to what you believe, while accepting you can’t appeal to everyone.

We are a small industry – despite the global multi-billion dollar beauty business, when it comes down to the salon level, we are a mixture of business bolts and creative collaborations with relationships often spread fairly thin in terms of leading opportunities, all in a market that has seen numerous challenges through retailing. True, honest relationships are actually all we have to learn and grow from in a heartfelt way but they are few and far between. Our industry Round Table in this issue (page 86) was a great way to independently unite leading business owners, free of prejudice, branding or judgement to discuss pertinent issues and ultimately break down any preconceived barriers. You’d be surprised of some people’s perception of someone they don’t even know and how it can dramatically change just by having an open and less opinionated chat. As an industry we need more of this unity, but we can only facilitate such content with the true support and open mindedness of the entire industry. It also requires brands to not just work on exactly that but build an approach that supports the framework of the entire industry. Like most things in life, it’s important not to just have the mindset of ‘what’s in it for me?’

I personally have pushed myself over the years to be almost everywhere, to represent, to support and, despite making it look easy, put it before my personal wants and needs. Whether it is noticed or unnoticed that's really only up to me – and my main fuel has been from a genuine love of connection.

The important thing to remember is that most people are approachable and how far you want to go with a relationship is really up to how willing you are to grow. The same goes for me and the simple fact that the phone line is always open regardless if it’s been a short or long time since we may have last spoken. It doesn't hurt to ask. No regrets is my motto. INSTYLE has always prided itself on a fair and level playing felt, free of favouritism.

I’ve seen it happen between salons, with nasty messages and poaching – often fueled by jealousy and greed or merely a competitor throwing negative shade to make themselves seem more advantageous. Unless we all change our daily attitudes for the better we shouldn’t have the right to complain about the state of the industry when in fact it’s our behaviour each and every day that leads us to where we are. For me, someone openly insulting a competitor would definitely not win business or strengthen a relationship. We have such a great industry overall, thank you to those who help to protect it rather than ‘save it’ through ego and unnecessary comparison.

You as an owner may have given all of yourself to relationships or brands only for someone to leave or things completely change to a point where communication goes from daily to zero – that’s life.

One thing I know is that I’d rather be the person who gave it all with a genuine clear conscience than be the player that rises and falls in their own state of ‘lip service’. Just remember those that ‘take’ as much from a relationship they had with you and don’t embody loyalty only have so many lives, and you as the giver has endless. Keep on giving. Keep on being genuine. We need you.

Cameron Pine, Editor

@instylehairmag www.twitter.com/styleicons_aust www.facebook.com/INSTYLEstyleicons

INSTYLE 11

CONTENTS ON THE COVER

20 Hair Expo 35 Mercedes Benz Fashion Week Australia 72 Goldwell @Pure Pigments

REGULARS

14 UPfront Industry Happenings 90 INhair Latest Products 96 INbeauty Beauty News 98 INbeauty Brows 100 INbeauty Masques 104 INsalon New Tools and Accessories 112 INbusiness Being A Re-Do-Er 113 INbusiness Team Happy 114 INbusiness Your Day In The Cloud

ONSTAGE 22 24 28 30 32 33

Hair Expo Awards Revlon Professional StyleMasters American Crew All Stars GenNext ghd Pink Campaign 2018 Wella Professionals TrendVision Finalists

FEATURES

34 Angelo Seminara 42 Candy Shaw 44 MUK X RANKIN 50 INdesign Luxe Hotels 51 Boho Refined by Comfortel 52 Sesssion Blonde Influence by Redken 62 L’Oréal Professionnel Instant Highlights 64 Kawaii Event by milk_shake 65 Tracey Cunningham and Olaplex 66 Tabatha Coffey 67 Safe Hands 68 Hair Expo Education 71 Hair Expo Stages 73 Jorge Viota and Natulique 74 Lakmé Chroma Colour 76 LUXit 78 Dyson at Hair Expo 80 Session Pastel Paradise by Off London 86 Industry Round Table 89 System Professional Creative Code Complex 99 Miss Franc Beauty 108 Aveda ‘Know What You’re Made Of’ 110 Shiseido Primience Colour 111 Sinclair Dermatology Clinic

24

44 34

36

111

UPFRONT

GOLDWELL ANNOUNCE 2018 AUSNZ COLOR ZOOM FINALISTS THE 2018 COLOR Zoom competition is in full force. The brand has announced its finalists for categories such as Australian Global Partner Colortists, the competition’s major award, as well Global Creative Colorist and Global New Talent for both Australia and New Zealand.

AUSTRALIAN GLOBAL PARTNER COLORIST FINALISTS Sharon Nightingale – Lustre The Color Studio Alana Dunphy – Prema Daniel Lepore – The Palladeum Ali Holmes – Wild Life Hair Australian Global Creative Colorist Jacinda Pike – Dextress Hair Clare Dornauf – Convict Cutters

14 INSTYLE

Industry Happenings

Sam James – Orbe North Adelaide Rachael Sibley – Nischler Hair Robyn Saunders – Lee Preston Hairdressing Allison Nischler – Nischler Jodie Bellamy – Jo Bellamy Hair Bianca Milanovic – Mazee Hair Melissa Bell – Mayko Hair Emma Bayly – Hair Cut McLaren Vale AUSTRALIAN GLOBAL NEW TALENT Maddison Gardener – Dextress Hair Laura McDonald – Sudu Hair Marie Marsh – Nortico Hair Lounge Hannah Adams – Convict Cutters Christiana Fuglsang – Nischler Demi Richards – Mazee Hair Veronica Gojak – Jo Bellamy Hair Shaun Cassar – La Bimbi Jessica Brine – Soho For Hair

NEW ZEALAND GLOBAL CREATIVE COLORIST FINALIST Angela Thompson Bethany Lane Noa Nicky Crombie Regina Wing Yan Tang Seamus Karam-Whally NEW ZEALAND GLOBAL NEW TALENT FINALIST Jayde Squires Katie Owen Lauren Gunn Nina Williams Vivien Lane Find the full story and all the national medallists live from July 24 at www.styleicons.com.au www.goldwell.com.au

JUL/AUG

2018

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WELLA ANNOUNCES NEW ADDITIONS TO AUSNZ CREATIVE PORTFOLIO WELLA’S FAMILY IS growing, with more renowned Australian hairdressers added to their creative portfolio.

They have announced Uros Mikic of Kinky Curly Straight and Richi Grisillo of Academié Salon as creative directors for the portfolio – with the duo taking over creative direction for System Professional. Jack Morton, National Technical Director of Toni&Guy Australia and F.A.M.E. team 2018 creative director also joins Wella Professionals as colour director.

“I’ve worked with Wella for over 12 years and admire how they encourage and support creative talent in the hairdressing Industry,” Richi said. “Wella is an invaluable part of my craft both in and out of the salon."

The trio join the incredible team of Renya Xydis and Frank Apostolopoulos, who are both Wella Professionals creative directors for care and styling, as well as Marie Uva who is a colour cirector for Wella Professionals and Brad Lepper, who is creative director for Sebastian Professional. www.wella.com

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Cheeky Leather Look APRON! KEUNE HAIR SALONS FROM AUSTRALIA AND NEW ZEALAND RAISE $1 MILLION FOR CHARITY THE KEUNE FOUNDATION HAS REACHED an important milestone, amassing $1 million dollars in donations to the charity, all raised by salons and hairdressers around Australia and New Zealand. The money goes towards families with children diagnosed with life-threatening illnesses.

Since launching in 2005 the Keune Foundation has operated with the sole goal of providing financial assistance to Australian families who experience financial and emotional stress when one of their children is diagnosed with a lifethreatening illness.

Money is raised by 10 cents from every KEUNE Tinta Color and So Pure Color purchased by professional hair salons throughout Australia using KEUNE colour being donated to the charity. Local in-salon events and charity campaigns run

by KEUNE salons supplement these funds as well.

These efforts have now officially raised $1 million nationally through these Australian and New Zealand salons, helping over 650 families in need. www.keune.com/anz

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INSTYLE 15

UPFRONT

L’ORÉAL ACQUIRE PULP RIOT HAIR COLOUR ONE OF THE largest cosmetic companies globally, L’Oréal, just added more colour to their mantle, acquiring Pulp Riot hair colour and investing into this bold brand.

The colour brand was founded by David and Alexis Thurston, the minds behind Butterfly Loft, in order to “empower stylists to think of themselves as artists while providing them with superior paint to create masterpieces.” The duo will continue to run the global brand from their LA headquarters. Luxury Brand Partners, who created Oribe Hair Care and R+Co were the lead investors in the brand up until this point. The brand is distributed in Australia by Rogue Beauty, who will continue to do so.

“Since its launch at Hair Expo in Sydney in 2017, Pulp Riot has become a cult favourite for creative colourists Australia-wide,” said Jared Fisher, managing director for Rogue Beauty. “Pulp Riot remains an important part of Rogue Beauty’s portfolio of innovative hair and beauty brands, and we look forward to the continued success of the Pulp Riot brand under our management.” www.roguebeauty.com.au

BOND HAIR RELIGION WIN SUSTAINABILITY AND LEADERSHIP AWARDS BOND HAIR RELIGION CONTINUE to kick major goals by doing genuinely great things for the planet and the industry at large.

The Canberra hair salon has been awarded two important awards – 2018 ACTSmart Business Sustainability award for Small Business and Ministers Award for Leadership for their salon owner Jenni Tarrant, which shows their influence even outside the industry. The salon took their landfill input from 100 per cent to 13 per cent.

The salon’s dedication to the environment shines throughout their salon practices, with the salon using Easydry towels, which are 100 per cent water saving and biodegradable, installing water efficient taps that reduce usage by 56 per cent and introducing a shampoo buy back scheme to reduce their landfill input. Jenni’s win recognises her initiative in propelling these important and dramatic salon changes to make a real difference.

“To be honoured with both awards is a true reflection of mine and Bond’s commitment to bettering our environmental practices and we feel we have successfully achieved the purpose of the ACTSmart Business Recycling program – helping business to commit to helping make Canberra a more sustainable city,” Jenni said. www.bondhairreligion.com.au 16 INSTYLE

INTRODUCING KHAIRPEP THE NEWEST HAIR reparation technology is here in the form of Khairpep and its range of Transforme leave-in treatments, which serve to permanently repair hair that has been through chemical processes like colouring, bleaching, straightening and perming.

The treatments are clinically proven to repair, strengthen and restore elasticity to damaged hair and offer improved results with repeat treatments. The technology is anchored by Khairpep’s patented K18Peptide™, which is a revolutionary peptide that can penetrate the hair cortex and permanently repair the hair’s disulfide bonds.

The peptide is formulated to shuttle amino acids into the inner structure of the hair. The unique amino-acid chain bonds with the hair protein, repairing the broken disulfide bonds and reattaching the hair fibre. This ensures hair strength, elasticity, shine, manageability and health. A leave-in hair masque, leave-in serum and leave-in masque treatment program hero the range. www.luxbc.com.au

MOUNIR ENTHRALS CROWD WITH HAIR SHOW IN SYDNEY LEGENDARY HAIR ARTIST Mounir was in Sydney from the Middle East, marking his first trip to Australia and hosting an entertaining and educational show as part of his tour across our country. Partnering with Aussie hair extensions brand Seamless1, who's products he works with regularly as an ambassador for the brand, Mounir showed off various dramatic hair transformations.

Audience members sat down to a host of gifts on their seat including products, a head set and even a mask of Mounir’s own face. The headset was used to translate Arabic to English, proving convenient for many audience members through a filmed interview of Mounir that was shown on the big screen, and then Mounir’s live educational directives. In the interview, Mounir spoke about his education style, successes, upcoming product launches and worldly insights, gained through an incomparable career that has amassed him 3.7 million Instagram followers.

Mounir demonstrated styling and applied a full head of hair extensions right there on stage in impressively timeous fashion. The overall aesthetic was in luscious, luxury hair, with the Seamless1 hair extensions used to add length, volume and texture, and the total transformations showcasing the true and immediate power of hair artistry. www.seamless1.com

67%

OF PARTICIPANTS IN A CLINICALLY SUPERVISED TRIAL

EXPERIENCED A POSITIVE RESULT

INNO V

PATEATION NT

WELCOME E-SMOOTH ADDING A FEW kinks to the hair smoothing landscape is new to the market e-smooth

by EVY Professional – an 80 per cent organic smoothing emulsion that smoothes hair to seriously silky in just one step with no blow-drying into the hair or strong odours.

For many struggling with frizz, tangle-prone or generally unmanageable hair, the best solution has long been a Keratin treatment which for some is a time-consuming or expensive option, not to mention a more difficult up-sell for salons with a high price tag often attached.

These challenges and the desire for an easier and more approachable option led EVY Professional to develop e-smooth Organic Solutions for Hair. The range comprises and 80 per cent organic based shampoo that does all you’d expect from a smoothing treatment in just one step.

In an almost odourless yet sensory 30-50 minutes, the e-smooth replaces labour intensive, smoke-filled keratin services in salons – if you can wash and iron hair that’s all you need to master to reap the benefits of e-smooth.

EVY Professional Director Tracey Lauretta has maintained a passion for the industry by distributing leading brands but in more recent years spearheading her own product portfolio with EVY Professional. Always setting the goals high and managing numerous highs and lows throughout her journey – her commitment to leading products has remained unchanged.

“Application is super easy (like cleansing hair) and rinsing it out – which means the elimination of blow-drying a product in – it is simply ironed to achieve silky smooth easy to manage hair. We guarantee you exceptional results with a simple and safe product with e-smooth,” Tracey said.

The product contains a fusion of four organic acids that combine for a premium smoothing and straightening effect while treating the hair throughout the entire process. The four acids comprise of a glycolic acid, lactic acid, malic acid and tartaric acid that accelerate the penetration and natural oxidation of the cystine bonds that exist within Keratin proteins resulting in an easier maintenance of the hair and ultimately more effective straightening.

Add this to the wild-crafted organic ingredients that combine the benefits of ceramide and hyaluronic acid and hair is made stronger, shinier and more hydrated.

The formulation is also 100 per cent free of formol, parabens or any other chemical components that release upon contact with heat. “Safety is our priority – for the client but also for the hairdresser to perform the best treatments without any compromise,” Tracey said.

Clients also reap the benefits of being able to wash their hair again, put it up or go swimming right after straightening without imparing or compromising the effects of the treatment.

To maintain the premium results and loyalty to the brand, there’s a simple home care pack of three to four products to maintain and extend the effects of the treatment for as long as possible. www.evyprofessional.com

FSP

[Follicle Stimulation Program]

THE PROVEN TREATMENT FOR THINNING HAIR IN MEN & WOMEN *Result of 2014 medically supervised trial at the Knudsen Hair Transplantation Clinic Sydney

02 9489 7776 sales@trichovedic.com.au trichovedic.com.au trichovedic @trichovedic

INSTYLE 17

UPFRONT COLOUR HARMONY FINALISTS Jacqui Quon – De Stijl Cody Thomas – Fez Hair Salon Pauline Prechonnet – Tribe Lifestyle EDITORIAL FINALISTS Nathan Yazbek – Salon Yazbek Jake Gray – Djurra Lifestyle Salon and Spa Jack Heylar – Element Aveda Lifestyle

BELLE JACKSON ANNOUNCED AS NATIONAL LEAD EDUCATOR FOR ROGUE BEAUTY AUSTRALIA’S RESIDENT ‘COOL kids’ hair and beauty distribution company just made an important new appointment, with Rogue Beauty naming Belle Jackson as their new National Lead Educator.

Belle boasts ten years of experience in the hairdressing industry. She began her career at Oscar Oscar in Queensland before moving to Sydney to become a stylist and salon owner. She opened Hair Cartel salon at Bondi Beach in 2014, and expanded her repertoire as an editorial stylist for shows such as X Factor, The Voice and Dance Boss. She has also been important backstage at fashion week for brands such as Chanel, Hermès, MacGraw, Anna Quan, Camilla, as well as shooting for Vogue Australia.

Belle has been a vital part of the Oribe education team for three years, and has been trained by Kien Hoang, James Pecis and Nicci Welsh internationally. She has also become an invaluable part of the R+Co education team in the last 12 months, assisting Barney Martins at workshops around the country. www.roguebeauty.com.au

AVEDA ANNOUNCE 2018 COLOUR HARMONY FINALISTS

AMERICAN CREW PARTNER WITH HARLEY DAVIDSON

WELCOME THE DIGITAL CONSULTATION TOOL: PIIQ

AMERICAN TREASURE HARLEY Davidson is paying homage to their history with men’s classic style by partnering with barbering professionals American Crew. The two brands have announced their collaboration and will celebrate years of tradition and influence built between them.

“This collaboration with Harley-Davidson is a milestone in the life of American Crew, which is very close to its 25th anniversary of serving professionals and consumers,” said David Raccuglia, founder of the American Crew brand. “We’re looking forward to connecting the brands through our shared values of freedom and selfexpression.”

To kick off the collaboration, American Crew filmed and produced a short film for the brands’ collective debut. The upcoming American Crew X Harley Davidson advertising campaign, Style for the Road, was shot by David, who in addition to founding American Crew is also an established editorial photographer. The shoot was filmed in Marfa, Texas, in a desert-surrounded nomadic style that replicated both the American Crew and Harley-Davidson aesthetics. The enthralling images will grace the walls of motorcycle and barber shops alike. www.americancrew.com 18 INSTYLE

AVEDA HAVE ANNOUNCED the names and images in contention for their prestigious annual Colour Harmony awards, naming 18 national finalists who created inspiring editorial images true to the brand. Entrants were tasked with mastering the theme ‘Know What You’re Made Of’ in the brand’s historic 40th year. The competition has also partnered with INSTYLE in our joined commitment to the development of artistry within and support for the industry at large.

NEW TALENT FINALISTS Georgia Quinn – Salon Yazbek Mikayla Raschilla – Pierrot’s Hair Studio Amber O’Donnell – Element Aveda Lifestyle MEN’S FINALISTS Anmar Sahar – Element Aveda Lifestyle Christie Burgess – Tribe Lifestyle Shakira Petrucci – Zucci DIGITAL FINALISTS Harrison Holcombe – Robertson Kirkwood Matilda Griffith – Robertson Kirkwood Kerri Gravina – Kerry Gravina Salon SALON FINALISTS Djurra Lifestyle Salon and Spa Element Aveda Lifestyle Salon Yazbek www.aveda.com.au

THE FUTURE IS officially now, and you’ll believe it when you discover piiq, the new digital consultation tool for salons. The tool, debuted by local hairdressing legend Richard Kavanagh, can either be put over salon mirrors or replace them entirely, substituting the usual reflective glass with a reflective digital interface.

The mirrors can be mounted or hung in position and come with a custom hand held tablet and exclusive login for each hairdresser. In the initial consultation, and in updating appointments, clients can select and save important facts about them, from their aesthetic preferences, to their beauty icons, hair routines, activities and work environment.

The interface conducts a face shape analysis in order to identify celebrities with a similar face shapes to showcase prospective styles and cuts to suit that shape. It also records a colour history and delves into the client’s hair regime, connecting to relevant retail options and allowing the client to order right there for home delivery or to take from the salon. The tool records a 360 degree of the view of the hair look and takes a photo with its impeccable lighting that the client can directly share to social media for added exposure for your salon. It ends with re-booking capabilities to finish off the appointment. www.piiqprime.com

Citroen C3

I love that everything I need to run my business is in Timely DARIO COTRONEO Dario Salon, Sydney

L’ORÉAL PROFESSIONNEL IS GIVING YOU THE CHANCE TO WIN A CAR L’ORÉAL PROFESSIONNEL IS making sure that, as well as driving industry trends, they’ll also have hairdressers actually driving. The brand has partnered with French automotive company, Citroën to give one lucky stylist and one consumer the chance to win a Citroën C3. The chance to win this amazing prize will come with every SMARTBOND service performed from August 1st – October 31st, 2018 in participating L’Oréal Professionnel salons. Each service puts you and your client in the draw to win!

The brand partnered with top hair artists and digital influencers to create dynamic SMARTBOND hair transformations at the L’Oréal Training Academy in Sydney, bringing both the enticing technology and the important partnership to life. Aussie actress and model Ellie Gonsalves heroes the campaign.

With the use of SMARTBOND, L’Oréal Professionnel’s pinnacle bond strengthening system, hair heroes Damien Rinaldo and Adriana Marmino of Boris the Cuttery SA took Ellie from brunette to Californian Copper. With a reach that extends to 1.6 million Instagram followers, Ellie’s dramatic change was basically the hair transformation witnessed around the country.

Other influencers such as Rachel Tee Tyler, who went from black hair to ice blonde, Elle Morris, who went from brunette to bronde, Chanel Stewart, who was transformed from a chestnut brown to a rich dark brunette and Georgia Ansell, who was taken from a blonde root stretch to a refreshed blonde, put their hair (and trust) into the brand’s capable hands for total, internet-breaking hair transformations.

The technology is coveted by consumers and influencers who fear damage as a major barrier to changing and colouring their hair. SMARTBOND offers a solution to this, boosting your colour business and proving vital during salon hair colour and lightening services.

In addition to being in with a chance to win a Citroën, there will also be weekly $500 VISA gift card giveaways through social media for the duration of the campaign. http://pages.e.lorealprofessionnel.com.au/ DriveYourColourWithSmartbond/

Find out why over 32,000 stylists and therapists worldwide love Timely.

gettimely.com

ONSTAGE

GREAT EXPO-TATIONS We ran from classes to stands to stages and beyond in the hair community’s biggest event of the year.

Day to night, education to events, it was a worthwhile three days spent at Hair Expo 2018, writes Shannon Gaitz.

THE HAIRDRESSING COMMUNITY was in full force over the June long weekend, celebrating the biggest event on the hairdressing calendar – Hair Expo 2018. Back in Melbourne at the Convention and Exhibition Centre for the event’s alternating schedule, hairdressers from every corner of the country – and the globe – showed up to learn, teach and discover in a long weekend dedicated to networking, education and the power the hair community holds.

On the frenetic floor, there were almost too many highlights to choose from. From atop the two-story Excellent Edges stand you could catch a view of the entire expo, while picking a duck out of a claw machine provided plenty of fun over at the Matrix stand.

Dyson was set up next to their sponsored Styling Stage showcasing their revolutionary new professional dryer. The Haircare Australia stand was more a city as they showed off the latest innovations from #mydentity, Olaplex and more, while hundreds of other brands offered their latest products and innovations throughout the expo. Haircare, styling, tools and salon software were all presented in every permutation. Live music and an updated food area only added to the festival vibe.

The expo floor was dominated by its three stages on different sides of the floor. The Main Stage was a constant anchor, always filling seats and presenting educators from Australia and beyond.

Out of the education classrooms, brands and salons often brought their final hair looks onto the stage to show them off to the enthralled crowd. The Men’s Stage provided the most dapper contingent, showing off three full days of versatile men’s hair education in an all too-cool barbering haven, while Dyson’s styling stage educated on tools, techniques and looks in a creative, intimate setting. Best of all – the stage education was entirely free.

20 INSTYLE

The Matrix education team

INSTYLE were there too at stand #1022, offering very affordable subscription packages and inviting you to join our community, with a photo and quotes to be featured in the publication. Thanks to everyone who picked up a magazine, joined our hub or just said hello as we immersed ourselves entirely in the Hair Expo scene.

Beyond the expo doors and into the education rooms, a series of packed out classes educated the industry at large about creative endeavours, business acumen, dedicated men’s hair and more. International headliner Angelo Seminara was a particular highlight, using his workshop and stage show to show off a new hair imprinter in order to manipulate colour, shape and texture like you’ve never seen it before. Candy Shaw taught her balayage skills to a full room and in a personalised workshop, while business insights into social media, retail, leadership and solo

Guy Tang

operation ensured there was something to learn for any willing student. On Monday, a full day of men’s education with rotating educators, Educator of the Year Jules Tognini, showed just how far and varied men’s hair has become.

At night, the event proved there was no rest for the wicked (or just those attempting to get absolutely everything out of the expo) with evening functions such as the inspiring GenNext Gala, sponsored by Matrix and INSTYLE, showcasing a bold selection of talented emerging hairdressers in eight conceptual shows. Matrix Playground finished the night with their own live Playground extravaganza, including playful dances, runway shows and live hair creations.

On the final night, the Hair Expo Awards honoured 20 inspiring hairdressers and businesses in the pinnacle of the event at large, giving out the major prize of Australian Hairdresser of the Year to local industry leader Joey Scandizzo. Beyond that, companies such as Matrix, Haircare Australia, the Australian Hairdressing Council and ELEVEN Australia hosted parties and after parties to ensure Hair Expo was a 24 hour affair.

Hermiz Daniel and model

“We brought some of the world’s leading educators to Hair Expo this year to share their skills and unique take on hairdressing with the Australian industry,” said Cory Watson, Event Director for Hair Expo Australia. “The feedback that we’ve had has been amazing and it’s so gratifying to see our visitors heading back to their salons feeling inspired and driven for the year ahead.”

“Hair Expo is unparalleled in its ability to bring the industry together under one roof,” she continued. “Live events provide countless opportunities for professionals to discover the products and trends they might not yet know about, to network with their peers, to be immersed in

education, and ultimately to take all that knowledge and inspiration back to the salon to the benefit of their clients.”

It was certainly an all-encompassing event, one to improve your business, build your skills, stock your supply cupboard and empty your wallet all in one foul swoop. Thousands of hairdressers ran on pure adrenaline to ensure they made it to the next stage show, education class, event or stand in the name of truly maximising the biggest weekend on the hairdresser agenda. For that, we salute you, and know you’ll be back with just as much enthusiasm in Sydney next year.

For more information visit www.hairexpoaustralia.com INSTYLE 21

ONSTAGE

Education Business of the Year: SHARON BLAIN EDUCATION Educator of the Year: JULES TOGNINI Industry Business Performance of the Year: EXCELLENT EDGES Salon Business of the Year: CIRCLES OF SUBIACO Best Salon Design: RIXON HAIR Apprentice Student of the Year: NICHOLAS TRAGOS, COLOUR COSMETICA ADELAIDE Salon Team of the Year: UVA SALON Joey Scandizzo - Australian Hairdresser of the Year 2018

CLASS ABOVE In an evening devoid of sponsors and solely dedicated to the talent, innovation and creativity of the evercelebrant hairdressing industry, enthralling hair looks shined and industry leaders were made and sustained. Congratulations to the winners in the 2018 Hair Expo Awards.

THE MOST IMPORTANT night on the hairdressing calendar has come and gone, as the Hair Expo Gala Awards took place on the Monday Night of the expo. Hairdressers from every corner of the country (and New Zealand) congregated at the Melbourne Convention and Exhibition Centre after three frenetic days of Hair Expo, and were treated to a three-course meal, hair fashion entertainment and the hosting styles of Natalie Bassingthwaghte.

20 winners were announced and cemented as industry leaders, pioneers, emerging talents, education experts and inspirational salons and salon teams.

Congratulations to Australian Hairdresser of the Year winner Joey Scandizzo, who won for his sepia-toned, ethereal collection, taking to the stage to pay tribute to his late father, his team and his family in the emotional win. Danny Pato picked up the hat trick for New Zealand Hairdresser of the Year, while Joey Scandizzo Salon was additionally named a big winner with their own Hermiz Daniel taking out Victorian Hairdresser and Editor’s Choice.

Vincent and Anton De Lorenzo were honoured as the fathers of Australian hairdressing as Hair Expo Hall of Famers, while colour and men’s hairdressing accolades were rightfully given to the talented Stevie Corthine and Uros Mikic, respectively. Salons such as Uva Salon, Rixon Hair and Circles of Subiaco were honoured for their team, design and business practices respectively, while Sharon Blain and Jules Tognini each took home awards in education, showcasing the power of their very different but each incredibly effective education styles.

The evening began with some hair fashion entertainment, including a raunchy burlesque show with more feathers than Hair Expo had ever seen, as well as a bold tribal hair fashion performance designed by last year’s New Zealand Hairdresser of the Year Danny Pato with his D&M Hair, and a bright, 80s style poppy number created by last year’s Australian Hairdresser of the Year Jason Fassbender and Parlour Hair.

Special international guests such as Angelo Seminara and Candy Shaw presented awards, and Angelo spoke about how the winning collection tends to pop off the wall when presenting the major title of Australian Hairdresser of the Year. Looking at the inspirational images on screen for each deserving winner, we can see what he meant.

It was the ideal final touch to the madness that was Hair Expo 2018, uniting the industry in an expression of talent, artistry and community that is always what Hair Expo personifies. Well done to all the winners!

For more information visit www.hairexpoaustralia.com 22 INSTYLE

Session Stylist: SARAH LAIDLAW New Creative Force: JOE HABBAKI, TONI&GUY ARMADALE WA-NT Hairdresser of the Year: PAULINE MCCABE, ROCK PAPER SCISSORS HAIR VIC Hairdresser of the Year: HERMIZ DANIEL, JOEY SCANDIZZO SALON SA-TAS Hairdresser of the Year: SAM JAMES, ORBE NORTH ADELAIDE QLD Hairdresser of the Year: BRODIE LEE STUBBINS, ROKSTAR, WEST END NSW-ACT Hairdresser of the Year: NATHAN CHERRINGTON, TONI&GUY CONCORD Men’s Hairdresser/Barber of the Year: UROS MIKIC, KINKY CURLY STRAIGHT Colour Technician of the Year: STEVIE CORTHINE, STEVIE ENGLISH HAIR Editor’s Choice: HERMIZ DANIEL, JOEY SCANDIZZO SALON Hair Expo Hall of Fame: VINCENT AND ANTON DE LORENZO New Zealand Hairdresser of the Year: DANNY PATO, D&M HAIR Australian Hairdresser of the Year: JOEY SCANDIZZO, JOEY SCANDIZZO SALON

Danny Pato New Zealand Hairdresser of the Year 2018

Stevie Corthine Colour Technician of the Year

Best Stage Performance, Hong Kong

Most Beautiful Colour Award, Russia

2018 Global Winner, Spain

MASTERFUL STYLE A bold and dexterous showcase of skill and agility, Revlon Professional celebrated their brand values of ‘Create Boldly and Live Boldly’ in true anniversary fashion – 4,000 people from 72 countries wrapped the world of hair around Barcelona to celebrate 10 years of StyleMasters, writes Cameron Pine.

AN INFECTIOUS ENERGY of both community and creative hairdressing rivalry both filled Barcelona’s Gran Fira on June 4 for Revlon Professional's StyleMasters. It was a large scale event with an even bigger heart, right at home in Barcelona’s capital and also home to not only some of Revlon Professional’s Global leaders but, on this particular date, also the hairdressing industry’s biggest heavyweights. Key media and celebrated personalities from across the world were sitting front row at this uniquely creatively curated industry event. Everywhere you turned there was a significant and known industry leader to share and connect with, bonded by entertainment and a genuine emotion for the industry. While being just one day, the sentiment of such a significant event spans the entire year through preparation, planning and, most importantly, industry engagement.

“10 years of StyleMasters shows our continual dedication to the creativity of the hairdresser so you can Create Boldly and Live Boldly,” said Miguel García Cotado Global Executive VP Artistic and Education at Revlon Professional. “For us and most importantly for you our incredible audience and artists, StyleMasters is about celebrating the love and passion in hairdressing and the future of our industry, together.”

This mission well and truly fulfilled through the impressive release of the breathtakingly real and street relevant ‘Live Boldly’ campaign. It was presented on larger than life semi-transparent screens encasing one of the largest stages the industry has ever seen (at 600 square metres) with almost a cube-like casing, showing where the present hair meets the future. 800 square metres of multimedia display revealed the true education pulse of Revlon Professional, drawing the audience in through words and on-stage demonstrations.

What a way to get 4,000 people to soak up the messages of such a passionate brand – we were all hooked from the first few minutes it was hard to believe the show sailed through almost the best part of three full hours. Most importantly for the Revlon 24 INSTYLE

ONSTAGE

“10 years of StyleMasters shows our continual dedication to the creativity of the hairdresser so you can Create Boldly and Live Boldly,” MIGUEL GARCÍA COTADO GLOBAL EXECUTIVE VP ARTISTIC AND EDUCATION AT REVLON PROFESSIONAL.

Professional brand it was also through this intricate blending of the technology and real worlds that the Live Boldly campaign inspires stylists and women throughout the world to reveal their unique talent and personality.

Add to this the reach of social media from every guest and key global media and it was hard for the world not to notice Revlon Professional’s various missions.

These missions ranged from ‘Choose Love’ and ‘One in Beauty’, extending beyond to creating and living a better life through a professional approach.

Revlon Professional didn’t really give the audience a chance to stop and think where the time had gone but at the same time managed to impart both business and creative messages universal to an industry with a true heartbeat. Kudos to that and for not disrespecting the art of the craft at the same time. We’ve all seen many hair shows where messages just get lost through a disconnection from stage to audience but it was the combination of genres and messages that connected with every type of hairdresser, making the show so universal. It also proved that to completely understand exactly what the ‘StyleMasters’ concept really means, it has to be seen firsthand and in its entirety – the exact reason why the brand had no trouble getting 4,000 people on a chair celebrating their country for this epic

night. The future of hairdressing where technology and emotive influences merge for Revlon Professional StyleMasters is now well and truly here.

Through this highly customised and unique journey between on-stage artistry and audio visual effects, Revlon Professional took us on an experience not only through the creativity and talent within such a wide-spread industry platform but also into the brand DNA of products. This included a new Spacentric Eksperience range and a hotter than hell collaboration with Harley Davidson and American Crew. Rarely before in the industry have we seen two such well-known brands unite through an iconic label of masculinity, freedom and exploration – key values of both brands. More than just a photoshoot in the Texan desert shot by brand Founder and industry legend David Raccuglia himself, this sizzling partnership includes video collaborations, merchandise and insalon engagement.

Revlon Professional also presented the segment, Future Education and the première of Glamsquad, the new FallWinter 2019 Collection that ignited a celebration of colour and a true party vibe for the brand. Ranging from soft to bold, the collection celebrates the diversity of beauty we are presented with today.

An inherent quality of the Revlon Professional Brand is to support the creativity of every hairdresser by creating platforms just like StyleMasters and the StyleMasters International Awards. In-line with this we also heard onstage from the President and CEO of Revlon Professional Brands, Debbie Perelman in a speech that highlighted their commitment to the hairdressing industry and communicated to every single audience attendee about just how special they are to the Revlon Professional brand.

The three awards winners

INSTYLE 25

ONSTAGE

sixteen international candidates were chosen to be present in the final of American Crew All-Star Challenge, attending a Press Conference throughout the day to get up and close with media about their American Crew experience but also to share in the sense of community and learning such a platform brings. For many of these stylists, it was their first opportunity to compete on an international stage. This is just one of American Crew’s many commitments to the future of Men’s grooming, but not only that, for creating a standard that barbers and stylists across the world aspire to.

Of all the awards, the Global Winner of the American Crew All Star Challenge Competition was the first to be announced.

Vitaly Pimenov from Russia was chosen from among fifteen international finalists in the annual global competition that recognises the best men’s hair stylists in the world. The award was handed over by David Raccuglia, Founder of American Crew.

The new and perhaps most anticipated category at the awards was The Most Beautiful Color Award, a new category devised to assess the colour technique applied and the colour result achieved, in addition to the overall harmony and elegance created with the other American Crew 2018 Global All Stars Winner elements of the look. The winner of the Best Stage Performance Award was voted by the 21 Country Winners who did not reach the final.

The formal strategy behind The StyleMasters International Congratulations to this year’s winners, who are are as follows.

Awards is the creation of a collection based on the concept of ‘1 Jeneta Shekhovich, Studia Master Class, from Russia, cut, 3 looks’. This year Revlon Professional went a step further by won The Young Talent Award, handed over by Julia Beckers, Global incorporating colour into the contest, forcing the strong bind that Winner of the StyleMasters Awards 2017. is colour and style in creating the ultimate Avant Garde looks.

Natalya Zheglova, Rayskaya Ptitza, from Russia, received The An international jury made up of big names in the hairdressing Most Beautiful Color Award, handed over by Roberto Pissimiglia, and fashion industry included Roberto Pissimiglia, Australian President of Estetica and Robert Masciave, member of the original Fashion Photographer Jonas Bresnan and Raquel Gattell, StyleMasters team. head of one of Spain’s largest modelling agencies. These Mandy Lau Hoi Man, Color Group Hair Salon Limited, judges determined the winners of The Global StyleMasters from Hong Kong, was awarded The Best Stage Performance Award (rewarded with 10,000 euro) and The Most Beautiful Award, handed over by Raquel Gatell, Director of Traffic Models Color Award (rewarded with 5,000 euro), new this year, from agency and Jonas Bresnan, Fashion and Beauty Photographer. among the 17 International Finalists. The Best Stage Performance Finally, Silvia Galfo, President of Revlon Brands, handed Award (rewarded with 5,000 euro) was also voted live during the over the coveted Global Winner 2018 prize to Maria Montes StyleMasters Show by the other Country Winners. In a proactive Campal, Manuel Mon Estilistas, from Spain, to a standing ovation nod to supporting new talent in the industry, StyleMasters from the audience. keeps supporting newcomers in hairdressing with these highly Through an unparalleled global stronghold in colour, creativity, creative and talented young people not only having their own education and men’s grooming, conceptually it’s little wonder category, The Young Talent Award (rewarded with 3,000 euro). why StyleMasters goes down in history as one of the most These categories pushed the boundaries to show us some of the significant events in our industry. As with any large-scale event most creative work we’ve seen. it’s the night that keeps on giving – guests kicked on as the venue and stage turned into a massive after party complete with a food THE BEST OF MEN’S HAIR set-up big enough to feed the entire Coachella audience, as well as It’s not news that American Crew also looks to inspire the global drinking and dancing. men’s grooming industry in search for the best hairstylist for men When it comes to style, it's not one thing that's important, it's through the All Star Challenge, a now globally well-recognised all built through a sense of community that fosters the uniqueness competition with more entrants and followers every year. This of every artist. Revlon Professional, we’re ready for an even more proves that male grooming keeps on growing from a commercial colourful 2019. point of view but it’s also cultivating some very talented and For more information visit unique personalities within the industry. Of all participants, www.revlonprofessional.com 26 INSTYLE

ONSTAGE

GLOBAL STAR

It’s approaching 25 years since David Raccuglia strated a revolution in men’s grooming when he walked into a distributor’s office in Chicago and asked them for $25,000 to produce the first batch of American Crew Shampoo. He was way ahead of the curve and ever since the brand has aimed at inspiring a new breed of men’s grooming experts.

NOW THAT IT all comes together to create the ultimate interpretation of the American Crew man, the brand wants the best stylists on the planet with an artistic vision, impeccable taste and undeniable skills, but also those who knows what it takes to create a masculine, modern edge.

From a tough as nails range of leading products for hair, body and shaving to an army of global men’s grooming experts, each step of the American Crew journey is about inspiring men to be better, in more ways than one.

Not only does the All Star award bring notoriety to passionate men’s hairdressers from across the world, with it comes brand leadership. Iconic men’s images represent the ultimate American Crew identity, making their way through salons, barbers and global media outlets.

It’s no surprise that American Crew elevates the global men’s grooming industry as a whole by gaining more followers each year, in addition to the fact that it now offers a globally wellrecognised competition with more entrants and followers anually. It proves that male grooming keeps on growing from a commercial point of view, while simultaneously cultivating some very talented and unique personalities within the industry. Of all global participants, sixteen international candidates were chosen to be present in the final of the American Crew All-Star Challenge, attending a Press Conference in Barcelona as an opportunity to get up and close with media about their American Crew experience and share in the sense of community and learning that such a platform brings.

28 INSTYLE

“I was really inspired by texture and the length of the hair on my model, so that was my initial foundation and inspiration to the look I created.

However, I am also influenced by different countries, their trends, people and architecture, which all shape the style and looks I create,” said Vitality Pimenov, 2018 Global Winner.

Standing out from the countless styles David Raccuglia has seen over the years since the competition's inception, first starting in Australia as the Face Off Awards almost two decades ago, he too enjoyed the freshness and simplicity of Vitality’s model.

“I was really impressed by the look Vitality created – he really showcased true craftsmanship and talent, confident in the direction of his look from the start of the competition. It is truly inspiring” Raccuglia said.

David showed his true interest in seeing globally what men are communicating through their hair.

“I can relate because I lay in the ground to get whatever look I need to represent. I shoot the pictures not just as a photographer but as a men’s groomer, barber and stylist.”

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Revolution Hairdressing

ONSTAGE

NZ New Generation Team

NEXT IN LINE The industry’s brightest young stars were all backstage at GenNext, sending their bold, Avant Garde creations onto the runway for a myriad of enthralling shows. Then, it was the Matrix team and their Playground show that proved the scope of what can be achieved in artistic hair. Our expectations for these young stars are sky high, writes Shannon Gaitz.

YOU’LL NEVER FEEL quite as confident in the future of the industry as you do walking out of the inspiring GenNext Gala at Hair Expo – and this year’s show was no different. Eight talented young teams put on their own creative, conceptual performances, in a night sponsored by Matrix and INSTYLE, and capped off with a bold Matrix Playground show. The message was clear – if this is the beginning of some very promising roads for these skilful young hairdressers, and Matrix Playground represents just how much can be accomplished in artistic hair, their journeys will be worth following.

The night was compered by the always-hilarious Richard Reid and 2018 Educator of the Year Jules Tognini, who each had the audience laughing through dance competitions, interviews, selfies and more. INSTYLE’s own Cameron Pine also took to the stage to speak about why we value our continued sponsorship with the event, as a publication that is wholly dedicated to the continued growth and improvement of the industry.

Beginning the night was the Box Hill Institute, who presented a scintillating, flame themed show titled Kabuki. With high hair structures and a unique Avant Garde hair aesthetic, the show utilised a bold black and orange fashion collection and a backdrop of rollicking flames to show off creative hair fashion from a burning ring of fire.

Next on stage was the work of Ibiza Hair, accompanied by some very impressive Harley Davidsons and some punk rock, gender bending hair and fashion in Youth Undecided. Walking to the sounds of Nirvana and pairing black and bold printed fashion with London-style, punk rock androgynous hair, the show captured underground youth culture perfectly.

The third show came courtesy of M Collective, who’s storybookesque Patchwork Angel presentation included live hair styling and calming narration, with floating balloons, romantic, almost Victorian-era hair – but at it’s most Avant Garde, and colourful.

Mixing the best of old and new timelines made for an eclectic and enthralling show.

The fourth show was an international offering, courtesy of The Masters Institute of Creative Education Program Korean Artists and their Co-Lab show. Largely clad in black with bold orange accents, the focus was on artistic hair, with dual-tone details, big hair structures and textures and an urban cityscape backdrop 30 INSTYLE

Matrix Playground

M Collective

that drew you into an entirely new world dominated by bold hair creation.

The next show was delivered by the NZ New Generation team.

Welcome the very thematic OBEAH, which had models in oldschool, black and white lacey garb, with white skin and heavy black eye makeup presenting you with something of a witch’s coven. Reminding viewers of The Blair Witch Project while presenting creative long hair and hair pieces within the chilling

Matrix Playground

Matrix Hot Shots

Matrix Playground

theme, the show inspired and terrified in equal measure.

The sixth show was a fashionforward runway presentation courtesy of Revolution Hairdressing, who’s creations ran the gamut from stylish looks ideal for the runways of London or New York Fashion Weeks, to more creative explosions of glitter, gel and colour. Diversity was key in a runway show unlike anything you’ve witnessed before.

The seventh show was another international foray, with the UK FAME

Team bringing us straight into the London fashion scene, but pushing that to another extreme, with fashion savvy looks that turned catwalk creativity up a notch. Their punk style Misfits show encapsulated the type of creativity and bold hair work that our neighbours are creating across the pond.

The last team of emerging hair artists was the Matrix Hot Shots contingent, whose colourful House of Talent provided a precursor for the final Playground show to come. Hair and fashion styling in every vibrant hue was present, including a big, bright pink hair look that provided something of a hero. Clashing colours and rainbow style was the theme for this playful and very fun explosion of creative and colourful hair fashion.

The grand finale came courtesy of the Matrix Playground team, showing the kids what’s to come and how it’s done with the inspirational work of Uros Mikic, Kobi Bokshish, Adam Ciaccia, Stevie Corthine, Mat Johnson and Paul Ricupito. Their show was a journey with live hair cutting and clipper work that saw mounds of colourful hair cut and sheared onto the stage. A live dance portion had the show in full party mode, while runway presentation in different themes of metallic (that is, in clothes, hair and makeup) and pure, uninhibited colour inspired across the spectrum. In keeping with Matrix’s expo theme, of course there was a hair look adorned by rubber ducks. This was a show to ignite the creative impulses in every student and audience member.

Guests left invigorated, inspired and very ready for the Matrix after party at Club 23 next door. The future of our industry is truly in creative, audacious and fun-loving hands. Guided by brands such as Matrix, there are no barriers that can’t be broken in our hair community’s search for inspiration.

For more information visit www.hairexpoaustralia.com

BHI HAIRDRESSING STUDENTS ROCK HAIR EXPO’S

NEXTGEN GALA THE BOX HILL INSTITUTE’S KABUKI SHOW OPENED THE HAIR EXPO NEXTGEN GALA IN A BLAZE OF GLORY TO A PACKED INDUSTRY AUDIENCE. Certificate III in Hairdressing (SHB30416) students built workplace skills, preparing the stage spectacular with fellow make up and fashion trainees and choreographer Abbey Jones.

Perfectly executed avant garde hairstyles showcased the students’ creativity and professionalism as they complemented the striking flamethemed fashion by award-winning Fashion alumnus, Tess Whitford.

Box Hill Institute places a priority on industry partnerships and this is just one of the hands-on opportunities it provides for students.

Find out more about hairdressing training at Box Hill Institute.

1300 BOX HILL

boxhill.edu.au

RTO 4687 CRICOS 02411J

INSTYLE 31

ONSTAGE

PRINTED THE GHD X LULU GUINNESS collection is officially here, with the fashion brand’s iconic lip print now printed on ghd’s incomparable gold styler and air hairdryer. Even more exciting is that fact that $20 from every styler and $10 from every hairdryer will be donated to the National Breast Cancer Foundation (NBCF) in this important fight, a cause that is consistently close to ghd’s heart and an annual highlight with their pink campaign each year.

This year’s pink campaign is centred on that Lulu Guinness partnership. The partnership has raised more than $3 million over 14 years, addressing worrying stats that estimate 18,000 new cases of the disease will be diagnosed in Australia in 2018. It is the most common cancer in women in Australia, and the NBCF is aiming for zero deaths from breast cancer by 2030. This important goal is only possible through awareness and funds raised through brands such as ghd.

“This is a moment in history for me as this is ghd’s first ever fashion brand partnership and I am so excited for us to launch the collection,” said Lulu Guinness. “The ghd annual pink collection is so iconic and has raised an incredible amount of money for breast

32 INSTYLE

ghd’s 2018 pink campaign boasts an iconic partnership and a covetable lip print for its innovative tools, all in the name of a fantastic cause. cancer charities globally. I am thrilled to be a part of the campaign this year and hope that my design helps to raise even more valuable money for charity. What particularly appealed to me about working with a breast cancer charity is that it’s a women’s charity. And really my mission in life through my brand is to cheer women up, give them a moment of humour when maybe they’re going through a difficult time and to feel pretty and feminine.”

The newly designed ghd gold retains the tool’s ability to deliver sleek, smooth and healthy hair, with dual-zone technology and a modernised design proving pivotal features. That covetable technology is now available with the ultra-cute and iconic lip print. Likewise the air has received pink accents in the trendy Lulu Guinness partnership, decorating the features of a professional motor and advanced ionic technology, which all allows for superior styling to reduce frizz, ensure hair is left soft and silky and provide fast, top-tier results.

Put this under the ‘must-have’ header for your tool kit and retail shelf.

For more information visit www.ghdhair.com/au

ONSTAGE

VISION IMPOSSIBLE Wella Professionals has announced the top finalists for Australia and New Zealand TrendVision 2018, showcasing bold cut and colour work from 40 hairdressers that clearly display our industry’s talent, writes McKenna Uhde.

EACH YEAR WELLA Professionals encourages all passionate and creativethinking hairdressers to submit their best interpretations of the brand's latest colour and styling trends in a prestigious and inspiring competition, and this year is no exception. The 40 finalists proved their talents with unique creations showcasing a forward-thinking creative vision and high calibre technical skills.

“Wella Professionals TrendVision offers a spectacular platform for true creativity, where stylists can showcase their skills and craftsmanship – no boundaries, only imagination and inspiration,” said Coty Professional Beauty ANZ Education Director Gina Thomas. “Being the biggest event in our education calendar, TrendVision is an opportunity for Australia and New Zealand to be recognised at a global level, proudly showcasing our biggest talents.”

The 40 talented finalists from both countries will move forward in the competition in either the Color Vision or Creative Vision categories for the national

award. For those that can make it out the other side, international opportunities and bragging rights are on the table.

“Wella Professionals is committed to providing the industry with a world class competition that is dedicated to showcasing the extraordinary talent of our hairdressers in Australia and New Zealand. It is a chance to, not only compete for the opportunity to share your work on an international stage, but to come together for a night of creative inspiration and celebration,” said Coty Professional Beauty ANZ General Manager, Jerome Toulza. “I would like to thank our amazing judges, for there is no great hairdressing competition without great, industry acclaimed, independent judges.

Congratulations to our New Zealand and Australian finalists.”

The handpicked industry acclaimed judges came together to choose the best of the best creative and colour visionaries.

Congratulations to those who made it to the next round!

For more information visit www.wella.com

AUSTRALIAN COLOR VISION Shannon Bunn – Oscar Oscar Salons Caroline Daoud – Uva Salon Tanya Grant – Joey Scandizzo Salon Jack Horton – Jack Horton Hair Boutique Kristie Kesic – Stelios Papas Toowong Giuseppe Mancuso – Rokk Ebony Birdie Meehan – Joey Scandizzo Salon Elena Nardone – Rokk Ebony Steph Patridge – Joey Scandizzo Salon Sade Webb – Que Colour AUSTRALIAN CREATIVE VISION Ryan David Brown – Joey Scandizzo Salon Amy Gaudie – Urban Chic Kimberly Hazelton – Revolution Hairdressing Wilston Natalia Humphrey – Joey Scandizzo Salon Hayley Keep – Earth Wind Fire Hair Jess Lazarus – Rokstar Georgia Plummer – Cast Elizabeth Shedwick – TONI&GUY Chung-Yang Su – Rokk Ebony Ben Wright – Rixon Hair NEW ZEALAND COLOR VISION Josh Angell – French Revolver Studio Anna Bell – TONI&GUY Amanda Buckingham – Zaibatsu Hair Art Jess De Beer – Zaibatsu Hair Art Kimberly Dunn – Zaibatsu Hair Art Devo Weigang Peng – studio C James Rossi – TONI&GUY Nicole Sanders – Zaibatsu Hair Art Shannon Quin – Salon One Hair & Beauty Mandy Taylor – Zaibatsu Hair Art NEW ZEALAND CREATIVE VISION Jamie Barkat – Ktizo Hair And Skin Anthony Bayer – Anthony Bayer Hair Tyler Berland – Zaibatsu Hair Art Mikaela Campbell – Opulence Jay Jin – studioC Kerrie Jordan – Kn Colab Rita Kaire – Blow Hair Co Liana King – Moha Jackson Rode – Zaibatsu Hair Art Jaimee Smith – Zaibatsu Hair Art INSTYLE 33

INFEATURE

Fresh PRINTS

Angelo Seminara made his mark on Hair Expo 2018 with key insights, Instagram-worthy hair looks and his unique and infectious approach to hair art and the industry. We were lucky enough to take 20 minutes of his time to ask him about his new innovations, his strong environmental beliefs and the future of creative hair, writes Shannon Gaitz.

A

ngelo Seminara has a way of looking at hair, beauty, culture and the environment that is totally unique to his viewpoint, informing his inimitable approach to hair. He graced Hair Expo as a headliner with his significant presence, handing out the award for Australian Hairdresser of the Year and presenting an all-day workshop and a stage show/Q and A in the education rooms.

Audiences were treated to his bold techniques and discovered his newest invention and obsession – the Imprinter.

“We have made this new invention and it is called ‘Imprinter’, and it creates the imprints, which allows you to create texture patterns and colours endlessly on hair now,” Angelo explained, citing a need for colour to go in a new direction and the global research he believes is being done in this endeavour. “It can also be used to create volume. I think this is really what I love about my job, when I can do stuff like that.”

“At the moment I’m pushing the imprinter a lot and developing the colours of the future,” he continued. “They’re still secret and I haven’t shown them to anyone because they will probably take me another couple of years from where I am now. You’ll be able to see these colours on 50 year olds or 20 year olds, the age doesn’t matter. It’s not just a trend.”

The Imprinter has already made its impact, in fact all 20 workshop students left having bought one for themselves. With Angelo’s significant influence in the hairdressing landscape, he believes it can inform global trends, rather than just being used for editorial work. He compared the prospective legacy to what balayage has been in the last several years, hoping for a comparably consistent place for the technique in global salons.

Angelo’s work, obviously, goes far beyond commercial hair, and his bread and butter is in the bold and inspiring hair looks he is able to achieve editorially. This was the basis point for the Imprinter over 20 years ago.

“In the year 2006 I created a collection when I was working then in one of the top hair salons in London and we created these really interesting patterns with the colours, very contrasty, very gamey, 34 INSTYLE

very cool,” he said. “I had many magazines interviewing me about these new colours that they had never seen before. One of the patterns was like wood grain, and I was also published in science and technology magazines, as well as blueprint and architectural magazines. It had nothing to do with fashion but more with technology and science. That was the beginning. Then we left it for a long time and now we’ve decided to create something that can be done on every client if you want.”

Angelo’s editorial aesthetic often reaches into pure artistry far beyond what we’re used to seeing in hair. At the moment he is inspired by minimal grunge looks and rare simplicity. This variance into art means he’s often doing projects for museums, while also creating collections, educating, developing products in his ambassador role for Davines and more, all in his very busy, international schedule. In his work Angelo continues to prove the role of hairdressing as an art form. His recent schedule brought him to Hair Expo from Canada, Milan and Melbourne as he continues to propel the global industry.

As Angelo continues to change the hairdressing world, his major value is in helping the planet at large as well. His products with Davines are currently housed in reusable plastic, with the want to become even more ecological. The brand’s commitment to the environment, as well their focus on innovation, is one of the major reasons he connected with them eight years ago, and it gives him the platform and confidence to make eco-consciousness an even bigger part of the industry. He has created a new concept that is basically a hair education film to be shown at hair shows around the world, eliminating the need for models, extra budget and possibly damaging materials, but keeping all the usual inspiration in this one hour movie.

With everything else on the go, he continues to create and will be debuting new products in his Davines Hair Assistant range. As a legendary hairdressing figure doing important things for the global community, his time, insights and skills were a valuable addition to Hair Expo. Now, with the Imprinter in tow, he continues to put his stamp on the industry.

MBFWA

FASHION

WEEK

Romance Was Born

INSTYLE 35

MBFWA

REDKEN

X DEADLY PONIES A celestial wonderland graced fashion week this year revealing Deadly Ponies’ Resort 2018 collection. Yielding an ethereal aesthetic, the Australian handbag brand paired with the Redken team to encompass the brand’s latest range. “This show was about capturing a character and environment. That’s why they decided that a presentation rather than a runway would form more of a concept in the room and allow for energy to flow,” said Redken hair director Ben Martin.

TIGI

X PEREIRA FITZGERALD TIGI partnered up with Sydney based brand Pereira Fitzgerald to create effortless femme waves down the runway for their Resort '19 collection at MBFWA. Directed by Michele McQuillan, the hair was inspired by the luxurious designs, allowing natural movement and a polished finish. “The clothes are quite luxurious yet made for everyday so we wanted the hair to be effortless and off the shoulder to allow the clothes and femininity to shine through,” Michele said.

WELLA PROFESSIONALS

X ALICE MCCALL

Juxtaposing fierceness through the top and a softer, more 40s style through the mid-lengths and ends, Renya Xydis added an element of classic beauty to the good-time Alice McCall girl’s colourful collection of textural fantasies. “We are revamping the hair clip. The 40s reference is the clip and to add smoothness and condition we used Wella EIMI perfect me for condition and Ocean Sprizz through the back to add texture,” Renya said.

KMS

X HANSEN AND GRETEL Under the bright lights of Carriageworks’ rustic warehouse locale, Hansen and Gretel presented a sprawling fashion offering, expertly complemented by the talented team at KMS. The collection spanned everyday wear, fancier outfits and swimwear, and the hair brief had three looks to suit the designs. Inspired

by Eve and the evolution of women, the runway was lined with flora and the hair brief travelled from a ponytail look to another upstyle and a hero grunge look.

“With the three looks that we’ve done today, we wanted to work with the brand’s theme around the national progression of women,” said hair director Garreth Lenagh of Prema. “It was finding out that evolution from the more natural to superior – what we’ve called the grunge curl. We’ve been working with the girls’ natural hair in its movement and bend to make them the best version of themselves.

We’ve even played with cow licks and natural patterns."

CLOUD 9

X C/MEO COLLECTIVE Models walked a winding runway for C/MEO Collective, circling and stepping between spherical wooden sculptures at the centre of the runway, with VIP guests and fashion addicts in full view.

For this alluring runway show, Cloud 9 and hair director Lauren McCowan took the reins backstage, where curly hair reigned supreme, upstyles presented the ideal encapsulation of ‘Friday hair’ and individuality was key.

“The look today with all of the models is an extension of what we did last year. The C/Meo girl is very much about being an individual and curating her lifestyle to her style,” Lauren explained.

“We wanted to work on what I think are the two biggest global trends online, which is the art of the individual and selfacceptance, it’s about celebrating the hair that you have.”

Cloud 9’s Original Wand was used to gently polish these curly haired models, while the brand’s flat irons were utilised to “paint loose waves” for the girls who came in with straight hair.

For all the looks, KELA Hair Jewellery acted as a partner.

TONI&GUY

X MATCHES FASHION/ EMILIA WICKSTEAD MATCHES FASHION combined with Emilia Wickstead for a show at Wylie’s Baths in Coogee, with a runway set up right on the water leading the way for a summertime, retro hair and fashion brief. “The fashion is really around the stories of the 50s and 60s, so we’ve worked with the collection,” said TONI&GUY hair director Katy Reeve. “Then obviously taking inspiration from the ocean, the hair has a wet look. We’re working on blending textures together.”

The retro style fashion collection boasted a light colour palette of pinks, peaches and light blues, with patterns and flowers adding to the 50s and 60s aesthetic even more. Whimsical musical and an almost balletic runway choreography, with Coogee’s majestic view as the stage backdrop, transported attendees to another place, another time and another world – glamorous, effortless summer hair was, of course, the ideal accessory.

KMS

X DOUBLE RAINBOUU

Hair Director Ali Holmes for KMS referenced 70s, 80s punk and David Bowie for a more extreme and highly individual look for Double Rainbouu.

“The hair brief was to work with everyone’s individual textures and personality. There’s not one key look but loads of lengths from short to even a bit mullet,” Ali said. “It’s extreme with fishnet added over some of the models hair and face to tie in with the futuristic beach theme of the collection.”

“Working with coloured, braided and brushed out David Bowie looks the models were chosen for their individual style. The David Bowie inspired faux mullet worked on guys and girls and can be easily recreated at home. It’s all about layering products to get lived in but dry texture,” Ali said.

Some models had colour sprays worked into the hair – a new line to be launched by KMS later in the year was played with – think bright colour sprays and pastels to perfect true colour vibes of a beach mixed with punk inspired show.

MBFWA

SEBASTIAN PROFESSIONAL

X THOMAS PUTTICK

Hair Director for Sebastian Professional, Brodie Lee Stubbins, celebrated classic female effortless beauty with an ‘undone out of the shower’ look for Thomas Puttick’s ‘She & I’ 2019 collection. Thomas Puttick joined the list of boundary breaking designers in 2017 when he cast real women and not models to wear his collection. This year feminine beauty and individuality was celebrated with a dual texture fuss-free hair direction.

DE LORENZO

X LEE MATTHEWS

From the moment you walked into the runway for Lee Mathews Resort, you knew why this brand had carefully selected likeminded hair partner De Lorenzo in combining forces to create both beauty and an environmental stand. The hair look, created

by Alan White, accented the collection giving natural texture to each girl. With the hair pulled back in a low ponytail and a subtle barrel curl used to open up the face, Alan finished the hair off with De Lorenzo Ocean Mist Spray to create an undone feel.

CLOUD 9

X CLIENT LIAISON Client Liaison the band have turned into Client Liaison the brand with the new Client Liaison Deluxe Line and a debut at MBFWA. A long, red-dirt filled, desert-esque runway was the stage for this debut and Renya and Aiden Xydis were backstage for Cloud 9 creating suitably retro hair looks for the occasion.

“It’s Brooke Shields in the 80s,” Renya said “We’ve brought back beautiful, big blow dries and gone to the texture of doing really curly hair. We have high ponytails with scrunchies and the hair textures have gone back to the 80s.”

WELLA PROFESSIONALS

X ROMANCE WAS BORN From overloaded colour in 2017 to a Greek goddess with an influence of French deco hair, Wella Professionals Hair Director Renya Xydis made the Romance Was Born Opal Goddess collection a lot more peaceful. “Nouveau, deco hair, lots of glitter and lots of shine but not to the point where it’s ugly,” Renya said.

“This year we worked with lots of headpieces and haven’t gone crazy with wigs. We tried to make it a lot more peaceful and a lot more editorial. More to your heart and more soulful.”

Guests saw a series of music performances including a string duet and drag performances – entering the event like they were boarding an Etihad business class flight to Paris and sipping the finest champagne.

ORIBE

X KARLA SPETIC Parading the runway in front of iconic Bondi views were delicate fabrics, sweeping shapes and a palette of blues, aquas and whites – with a particular bubble wrap-esque texture providing a particularly unique feature – for Karla Spetic’s fashion collection.

To complement that relaxed, resort collection was Oribe hair and Smith and Cult beauty, where glowing skin and gritty hair textures were a priority.

“Because this is Karla’s 10th year as a designer, we wanted to incorporate a bit of her quintessential style into the look,” said hair director Richi Grisillo backstage. “You’ll see that it’s quite organic and very subtle and it works with a relaxed grunge texture." " At the back we have a knotted detail that’s more effortless and has a softer feel," he continued. "We worked with hero products like Oribe’s Royal Blow Out through the mid-lengths and ends to create more of a silk feel. We then used a Thickening Spray through the roots to create a grip and really enhance that grungy worked in, lived in texture.”

GOLDWELL

X BIANCA SPENDER Bianca Spender’s Resort 19 show was rooted in history and its political connotations as related to fashion. Hair

by Goldwell channelled these same important concepts, offering a retro aesthetic to complement a bold, forwardthinking fashion theme. “The hair we are looking to accomplish is like a polished girl who goes out and has lived in it for a few days,” said hair director Michele McQuillan.

“It is like she has done it herself, a woman who knows what works for her. She’s going somewhere in an effortless way.

Done but undone, polished with a twist.”

The statement suits with vivid pops of colour added a fun dynamic edge with the flowing silk creating a vision of strength and grace when the girls glorified the catwalk. This is the future of femininity.

EDWARDS AND CO. AND KEVIN.MURPHY

X ANNA QUAN

Hair Director Byron Turnbull for Edwards and Co mastered a relaxed ‘old versus new’ aesthetic blending a finger wave with a fishtail braid and natural texture for Anna Quan’s holiday themed Resort 19 showcase.

90s it-girl curls played alongside a perfected ponytail plait to shake up Anna Quan’s signature shirt silhouettes this year as the collection saw pearlescent silk and slip dresses mixed with khaki, black and white.

“The Anna Quan girl is relaxed ‘on holiday’ girl who is inspired by the undone and natural texture,” Byron said. “The brief was to perfectly complement a relaxed resort vibe, working to the individual’s hair while incorporating a fishtail braid with the longer hair. It really is a less-is more approach – the Anna Quan girl has direction and confidence but still needs to reference classic styling techniques bringing together the old and the new."

MBFWA

REDKEN

X ROOPA

It was a vision of colour when looking at Roopa’s Resort 19 collection, and Redken were there to style the complementary hair look back stage at MBFWA. Hair director John Pulitano of Headcase Hair worked closely with the brand to create a rich, textured look that would elevate the collection. “I had lots of fun creating this shiny, rich, expensive look. I look forward to bringing this shine back on trend,” John said.

REDKEN

X CHRISTOPHER ESBER In a nod to ‘90s supermodel moments Redken hair director Richard Kavanagh’s hair design featured a pared back, youthful, slightly masculine aesthetic. “Christopher’s clothes are quite structured this season so really with the hair we are trying to capture a youthful sensibility but still slightly masculine,” Richard said. “When you are doing this type of slightly boyish ‘teenage hair’ it has to feel like it’s just a moment. The only way to do this is to do a whole lot of prep to the hair, hold it, contain it and run my hands through it so it loosens it up.”

ELEVEN AUSTRALIA

X BLAIR ARCHIBOLD

Aussie brand ELEVEN Australia debuted at Mercedes Benz Fashion Week Australia, heading backstage at the event for the first time to style the Blair Archibald Resort 19 show. Taking inspiration from the show, which threads workwear references into garments that challenge the male archetype and show accessibility to women, hair director Melvin Royce-Lane, ELEVEN Australia’s Education Ambassador, took the lead ensuring the styles embodied the essence of the haircare brand.

REDKEN

X JUSTIN CASSIN The boys brought sexy back through a duality of hair looks from Redken hair director Ben Martin with a statement Man Pony mixed with a super slick wet look to complement a Resort collection for the strong, independent man. “We played between two hero models each with their own identity; a Man pony to super slicked to really highly groomed hard and defined look,” Ben said.

Maintaining a balance between sexy and sleek, the all men’s Justin Cassin show finished off the last day of fashion week with a more groomed finish than what we’d seen on any boys all week. Very much the Justin Cassin aesthetic of tailored modernity – there really was a piece to suit everyone from boy to man.

GOLDWELL

X CAMILLA

It was the penultimate show of another frenetic Fashion Week, and Camilla transformed Carriageworks’ third gallery into another world, then transported guests into it. Truly, this wasn’t your ordinary show, as models of all ages walked the runway to drum beats and Eastern-inspired music, before the final moment saw petals falling from up above. Leaning into these fashionforward, cultural influences was Goldwell and hair director Alan White, who’s cool, luxe hair look, ideal for the modern travel girl, complemented facial jewellery and the bright prints and colours that the Camilla brand is renowned for.

“Our girl is a traveller, she’s a part of the Camilla tribe, she’s gone from a young girl to a woman in Japan,” Alan said. “So she’s travelled, she has the historic side of the culture and the modern side of the culture. With a nod to samurai, we’ve opened up the face. We’ve used the Goldwell Kerasilk range, which allows me to set it but not build volume. I wanted it to be flat but with a beautiful texture coming through the ends.”

EDWARDS AND CO. AND KEVIN.MURPHY

X MACGRAW

Opulence that floated down the front driveway of Darling Point’s the Swifts mansion and a somewhat gothic yet soft glamour was milled into an army of masterful volume and texture with Hair Director Byron Turnbull for Edwards and Co and KEVIN.MURPHY. “The designers wanted the hair to look just like a magical and opulent woman in a castle, fitting with the location. Many of the girls we just worked with their natural texture but some we added seamless one hair extensions,” said Byron.

“We like to design with a girl in mind, so we began picturing the woman who would have resided in the Swifts mansion in its heyday," added Beth MacGraw. “She’s opulent. She’s getting her eggs and bacon in her ballgown, and taking her kids to school in sequins."

BALMAIN HAIR COUTURE

X ALBUS LUMEN

Inspired by Spain, Designer Albus Lumen partnered with Balmain Hair Couture to transport the Albus woman back to Spain in the 70s, more specifically the Spain of Pablo Picasso and the women that inspired the legendary artist. To complement the inspiration and create a distinct look for the show, Hair Director Travis Balcke developed two characters that embody the Albus Lumen woman for the season – one masculine and one feminine, leaving it up the viewers to decide which was which.

“We have really tailored each look to an individual girl. We wanted the model to not just embody the inspiration for the show but be a part of it and have worked with the natural qualities of their hair to achieve this,” Travis said. “We want to leave the interpretation between who is masculine and who is feminine up to the audience. But even then, there is duality between the two.”

INFEATURE

Candy CRUSH Candy Shaw, AKA the Balay Lama, is a salon owner, hairdresser and educator you don’t come across very often, with a salon empire, world renowned academy and stellar legacy to her name, writes Shannon Gaitz.

I

t takes a long and storied history (as well as the requisite hard work and talent) to reach the career heights experienced

by Candy Shaw, and her professional trajectory was almost pre-destined. Candy comes from a long line of hairdressers, including her father, who was an internationally recognised hairdresser in his own right. Her house was frequented by the likes of like Vidal Sassoon, Paul Mitchell and Aveda founder Horst Rechelbacher, so her passion was understandably sparked early, initiating her bold career that has now spanned over 35 years.

“Like my father, I never went to college, I never even went to beauty school. I’m dyslexic so I got through high school by trading haircuts for math homework,” Candy said. “When I graduated at 18 I made a bee-line for Paris to study in Europe’s great salons. I developed as both a French cutter and a balayage painter.”

Candy has built on these skills and her career to now own three businesses. She currently operates Jamison Shaw Hairdressers, a salon with 50 chairs and 50 employees that spans over 5000 square metres, as well as running the Advanced Training Academy for the past 20 years where she educates in French cutting and balayage.

Her newest venture is Sunlights Balayage, through which she offers products and education to achieve her techniques. Within all this, Candy still works behind the chair at her salon, seeing as many as 35 clients a day.

“It’s probably accurate to say on a busy day we will see between 150 to 200 guests per day and we are 99 per cent balayage,” Candy said. “In addition to ‘hair painting’ we are also French cutters, which is a fast, soft and feminine method of cutting and finishing hair. Since launching Sunlights Balayage our revenues in our salon are up in excess of US$1,000,000, all without increasing prices, extending our hours of operation or hiring more staff.

The increase is attributable to the fast, efficient, consumer driven techniques we are able to achieve with Sunlights’ products and our method of balayage.”

42 INSTYLE

With an established career behind her, Candy’s trajectory is still always hurtling forwards, and she just debuted a brand new training facility at her headquarters in Atlanta, becoming something of a global balayage epicentre. Candy also manages her international network of educators, of which there are over 100 educating around the world. The Balay Box and Balay Box 2.0 created as part of her Sunlights Balayage brand extend this education further. The product is now available in eight countries, with Australia becoming the perfect target with our laid-back, beachy lifestyle, spurring Candy’s trip to Hair Expo. Candy shares that it was on the request of her friend and legendary long hair expert Sharon Blain that she came to the event, educating on stage, in the classroom and in all-day workshops, while also presenting the award for Best Colour Technician at the gala event.

In her expansive education schedule at Hair Expo, Candy had some key takeaways that she wanted each of her students to walk away with. These centred on their knowledge of the need to master balayage as an unending trend, and something Candy believes will take the place of foils as a priority in salon for reasons of profit, efficiency, environmental consideration and pure fun.

Candy’s career continues to flourish, and she looks forward now to a circuit education tour through North America. Her long-term goals revolve around plans for the Sunlight Balayage wet-line, which will be a compact series of styling and care products that can be sold in salon and support balayage services.

“I also intend to continue to preach the balay gospel to all the hairdressers that will listen as we work together to collective raise the bar and promote professionalism in our industry,” she said.

That’s a mantra we take seriously from a talent of this calibre and with this level of experience. There’s a reason Candy Shaw’s name is now synonymous with the greatest colour trend of her time and, as she supports balayage with education, skills, experience, business intel and product, both her career and the balayage craze show no signs of slowing down.

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INSTYLE 43

Classy and confident yet playful and sexy, muk elevated its brand image with a new campaign in collaboration with one of the world’s foremost fashion photographers, RANKIN.

HAIR: Nick Irwin, Photography: Rankin, Make up: Marco Antonio, Styling: Ellie Witt

It was muk founder, Mark Gariglio’s vision to create a campaign that was more of a luxury brand, fragrance style campaign as opposed to a hairdressing campaign with a combination of lengths, shapes and textures in the hair.

“The objective of this shoot is to create a vibe which has an element of tongue in cheek, playing on our brand name. The idea was to shoot the girls nude but not too revealing – keeping an element of mystique for the viewer, creating a primary focus on the hair,” said muk Creative Director, Mark Gariglio.

“While this is a big departure from what we’ve done before, it’s also a sign that our brand has come of age. We still wanted to ensure the focus is on the hair – the hair is the star of the show and we can’t let the viewers forget that,” Mark said.

It was important for the women to have a natural beauty and subtle sultry sexiness – reflected in a pared down make up direction; a dewy, glossy complexion, finished with a smoky eye.

The composition of the images focused on capturing authentic and playful interactions between the women - laughing, chatting and exchanging energy like in real-life conversations. We had some one on one time with Rankin, to see what really makes him tick.

44 INSTYLE

48 INSTYLE

INPROFILE

Nick Irwin BTS

RANKIN X MUK

To bring this vision to life, Mark enlisted one of the world’s best Creative Directors, Nick Irwin to reflect through imagery that muk is now in a different era. The objective was to shoot powerful women in their purest form – while they are naked you don’t necessarily view them as naked.

“We called the shoot Inception, as the idea is coming from what the brand has done in the past – in order to move forward we need to look at where the brand had been and what they had created in the first place,” Nick said.

Nick cast 100 girls to get the shoot right – feeling that the four chosen brought just the right amount of chemistry on-set. “There was something magical about these four girls together. I want the viewer to find them attractive. Yes, it’s a sexual thing, but also a compassionate thing.” Nick said of the casting, “I’ve worked with some of the biggest photographers, models, magazines and celebrities in the world and feel this can only enhance what I do as a hairstylist. So here we are and I feel like working with muk has come at the perfect time in my career. There’s no end to the incredible collaborations that we have planned to help push our industry forward.”

Nick’s well-earned advice to any creative is to always be open and on the lookout for how you can learn and grow. “Personally, I was looking for a brand that I could see huge potential in to re-ignite my journey but one that was family owned, spoke purely with passion and integrity and one that was about creating exciting innovative products, education and images for the hairdresser.”

Rankin

5 MINUTES WITH RANKIN

What ignites your passion for photography in beauty and hair versus fashion for example?

Some of my favourite people to collaborate with are hair and makeup artists and together we have really pushed glam boundaries and artistry. Beauty and hair shoots are my favourite places to experiment, you can do some crazy things and there is always a little feeling of the unknown.The model can be completely transformed and there is nothing more exciting for me than that.

How do you make lighting work for you? What are some of your top lighting tips?

Photography is all about light; the right lighting will make or break your shoot. You can have an amazing model, perfect styling, hair and makeup but if the lighting is wrong then you won’t have anything to show for it in the end. My top tip? Just always be thinking about it, wherever you’re shooting just think “where is the light coming from” and never be afraid to scrap your carefully made plans because it just isn’t working.

Have you had a disastrous shoot that turned out to produce really successful images?

Everyone has had a shoot that has been a disaster. You can’t have been a photographer as long as me without having a few failures

along the way. The key is not to let a problem get to you. There were times when I was shooting for Dazed when the concept we had just wasn’t working and it wasn’t like we had a budget to change, so we just had to get creative. Some of my best known images have come from trial and error and that’s what keeps me on my toes on set.

What are some of your favourite name models you’ve shot?

I’ve been lucky enough to work with models from all walks of life. From Madonna to The Queen – everyone is different and it’s my job to really make a connection with everyone on set. When someone is comfortable you’ll always get the best out of them.

It could be Kate Moss, David Bowie or a member of the public during a Rankin Live, my favourite model is always the one I’m shooting.

How do you assist brands and individuals in refining their vision?

I have a great creative team who help me and everyone we’re working with. My shoots are always about collaboration so we brainstorm in the office and always have an open dialogue with the brands and individuals I’m shooting. We listen to what they want, what they’re trying to achieve and then my production team take these ideas and create 360-degree campaigns that tick everyone’s boxes.

What’s your favourite few moments in your career so far?

I met my wife on set, so I think that would have to be up there!

INSTYLE 49

INDESIGN

Hotel Free Zone

Hotels are gathering an association that many of us are trying to avoid – small tiny rooms, pokey windows and a lack of personal touches. More than ever we want open spaces and the flexibility to spread out while maintaining privacy. Add in a touch of luxury and here are a few places you can’t go past; one closer to home and another abroad that we fear you may never want to leave, writes Cameron Pine.

KARMA KANDARA, BALI INDONESIA

ADINA PENTHOUSES MELBOURNE

I RECALL MENTIONING these almost under the radar little beauties before, but when you’re in Melbourne and you want a luxe stay, whether you're Richard Gere from Pretty Woman and just book the Penthouse for the features and not the height, you won’t be disappointed. Big enough to live in and stocked with all the comforts of home, there really was no better place to Eat, Play and Stay our way through Melbourne winter over the Hair Expo long weekend. And that we did!

Having recently undergone a complete refurbishment, designed by award winning interior designers SJB; rich ebony timbers, luxurious marble bathrooms and a palette of fresh neutrals mixed with bronze, ebony green and maroon, apartments of this size have a rich opulence often not seen in such large apartment hotels.

If quiet respite is your thing, it doesn’t get much quieter – perched high above the city while looking across the lights of Bourke street mall there’s a private lift taking guests to the penthouse floor, so you’re sure to have the privacy and quiet atmosphere you’d expect from a premium room. Even the swimming pool has been re-modelled so you don’t feel like stepping back in time if you do have to venture down, but I’m really not convinced you’ll manage to leave the room and make it down to the pool when there’s so much to soak up top. Friendly service with a smile at a somewhat faultless level, with each and every stay at Adina it’s understandable you’ll want to go back to the ‘home away from home’. Stay for a week, a month or why not longer – heck, invite your Melbourne friends around for a dinner party.

With a completely stocked kitchen complete with everything you need for a gourmet meal, it is a welcome retreat to eating out for the constant traveler. This particular trip we chose the nearby delights of Chin Chin, Lucy Lu, GPO and more- all just a stone’s throw away.

It’s time to upgrade yourself to a Penthouse without a ridiculous price tag. Adina you’ve nailed it, from the 90s 'til now it’s one refurb you've got to see. www.adinahotels.com 50 INSTYLE

IF YOU’RE LOOKING for a slice of heaven overlooking Uluwatu where you could stay for a magical night or a magical month or more, look no further than Karma.

Admittedly it’s very hard to stay focused on your next move or general plan of attack once checking into Karma – whether it be an in-between business stay, a fully immersive holiday or both, a stay at Karma is completely curated to transport you into a new realm of consciousness.

There’s space for everyone whether it be just you or the whole family there are one to four bedroom villas with full butler service and an ambiance you won’t get anywhere else in Bali, period. Standing the test of time and reinforcing the fact that rarely do they now design villas as spacious as Karma, a proven name like Kandara is about as much research as you need. Purely and simple it stacks up well in all levels. The magical enclave known globally as ‘billionaire’s row’, is home to a private beach, a newly opened Beach Spa – I’m talking a luxurious spa right where the water laps the land that will blow your mind. If high above the beach is more your thing the Karma Spa is one of the most well regarded hotel spa’s in Bali, perched high above the water and a million miles from the hustle Bali has become known for. You don’t really need to leave the magical cliffside tropical oasis – you can’t even see your neighbours so handing guests a mobile phone to grant any wish during the stay has become a key part of the stay and ensuring the service is stellar. An award-winning restaurant and wine bar, a fitness retreat and yoga classes daily in the ‘jungle’ makes any further desitination in Bali an anti-climax. It’s a fantasy come to life in a Bali location that is effortlessly unique. www.karmagroup.com

INSIDE SALONS

TRENDING SALON STYLE

Boho Refined

A neutral, laid-back style that’s earthen luxury, the Refined Boho salon interior is perfect if you love minimalism but want to add some more texture and colour in your salon. This current love for natural DESIGNER materials such as raw timbers and TIP ! textured looking upholstery is Star ting with a neutral palette, the becoming a salon must-have. refined bo WORDS AND STYLING:LISA FELEPPA

hemian salon look is kept simple and introdu ces pops of ru stic textures. Inje ct earthy co lours with na tural tones, while not forget ting a gorgeous array of gree ns.

Refined Boho Salon Collection from Comfortel

Tan Collection from Comfortel Chloe Tan Salon Chair, Tan Cutting Stool, Hazel Tan Washlounge www.comfortel.com.au

Image Credit: Pinterest

For a true refined boho salon look, attention to detail on neutral textures creates a sophisticated space. La Boutique by Belinda Jeffery’s, NSW www.laboutique.com.au

HK Living Wicker Pendant www.hkliving.com.au

Speckled and Natural Looking Décor www.kmart.com.au

Green is never enough so don’t be afraid to add some big leaves plants for the waiting area, like banana leaf and palms. Add some Cane and Rattan decorative pieces to complete the look.

A true boho style, eclectic pieces are combined with natural timbers at Moxie + Muse Salon, but still kept minimal and refined. www.moxieandmuse.co

Vila Salon Mirror www.comfortel.com.au A holistic, earthy salon space Zanzi Hairdressing QLD www.zanzihairdressing.com.au

Lillholmen Wall Lamp www.ikea.com.au

Decorative tiles can add texture, but keep it neutral for a refined look La Porte Space www.laportespace.com.au

Lisa Feleppa is the Brand Marketing Manager at Comfortel Salon Furniture. More about this look go to pinterest.com/comfortelfurniture.

For inspiration on salon interior ideas go to www.comfortel.com.au or @comfortelfurniture on Facebook or Instagram.

INSTYLE 51

Blonde

INFLUENCE Showcasing Redken’s influencer team; the #blondeagearmy, Redken Blondage is latest secret weapon in blonde colour – here we explore the influential power of Color Extend Blondage.

Hair by Kerryn Southin, Pia Roselli, Rachel Busby, Sheree Knobel, Karley Grbevski, Jaimie-lee Galgsdies Makeup by Ross Andrewartha, Styling by Emma Cotterill.

(from left) 1st Leo and Lin dress, Boohoo Earrings 2nd Guess dress, Aje Jacket, Boohoo boots and earrings 3rd Shirt and bra Thomas Puttick shirt and bra, Aje waistcoat, Dior choker 4th Guess bodysuit, Zara skirt, Stanzee jacket,Toni and May earrings, own shoes 5th H&M blouse, Stanzee leather dress, Zomp boots

Maxi dress by Matin, MD corset and body suit, Channel boots, Natasha Schweitzer earring, Dior choker.

Hair by Rachel Busby on @svetlana_sinilova

Richard Giang dress, Roopa earring.

Hair by Karley Grbevski on @leblondefox

Stanzee leather shorts, Zara bodysuit and jacket, Ferragamo belt, vintage necklace, Zomp boots.

Hair by Jaimie-lee Galgsdie on @moniquebellll

Sir the Label dress, Cue belt, Meadow Lark Jewellery earring.

Hair by Sheree Knobel on @chloe_t

Aje top, Fame and Partners pants, Zara shoes.

Hair by Kerryn Southin and Pia Roselli on @ella_victoriaa

INPROFILE

BLONDAGE ARMY

It took a village to achieve the #blondeagearmy bombshells.

Here's the 101 on the prep that went into the platinum looks.

SHEREE KNOBEL, OWNER / COLOURIST BIXIE COLOUR What colour formula did you use on Chloe?

Full head of foils / flashlift + 20vol + pH-bonder then some basin balayage with the same formula to refresh ends. pH-bonder treatment then gloss roots 09n 08gn. Hair line 09n ends 09p 09v clear.

How did you decide what look to do on your model and why?

I wanted to eliminate Chloe’s regrowth but still give her a lived in vibe so she could go months without having to worry about her roots. I also sent her home with the new Blondage shampoo/conditioner to tone and strengthen her hair. I’m sending ALL my blondies home with it. Being a blonde myself, I’m absolutely obsessed with it.

Who is an influencer or muse to you?

My Muse is Jen Hawkins. We are constantly changing and tweaking her blonde and I use my favourite Redken colours Flashlift pH-bonder and shades.

JAIMIE-LEE GALGSDIES, SENIOR STYLIST LOXX SALON How did you prep Monique's hair today?

I wet down Monique's hair using water and my all time favourite Pillow proof primer then layering with Align over the top to ensure the straightest look possible. I then blowdried straight and flat ironed the whole head taking one inch sections to create a sleek sexy look. I then took a half inch sections straight down the centre, braided it and secured it.

What colour formula did you use?

I used blonde glam and 30 vol for maximum lift also using pH- bonder to keep the integrity of Monique's hair nice and strong whilst lifting. I then remixed and used blonde glam and 10 vol to clean and brighten ends for the last 15 mins. I used these formulas as an on scalp application. Once I reached the desired level of lift I then toned her hair using SEQ gloss in the shade 09B and added crystal clear processing for 20 minutes to achieve a cool clean crisp blonde.

KERRYN SOUTHIN, SENIOR STYLIST/ COLOURIST AND PIA ROSELLI, COLOURIST - LOCKS HAIR BALMAIN How did you accomplish Ella's look today?

Kerryn started off with prepping Ella’s hair with a tong set and clipping each section to ensure the waves set nice and tight with Fashion Work. After the hair cooling we released all sections and Pia started brushing it out to merge all sections together to create the wave. After, Pia combed out and backcombed the ends to create texture. Together Kerryn was spraying Fashion Waves whilst Pia diffused each section as we move around her hair.

This helps to set but also create a nice beachy texture to the hair.

What Redken products did you use to achieve the look?

Fashion Work, Fashion Waves and Powder Grip

RACHEL BUSBY, SENIOR COLOUR TECHNICIAN MUSE HAIR SALON How did you prep Svetlana’s hair today?

We prepped the hair with Blondage shampoo/conditioner then dried in lots of full effect mousse. This allowed us to set a gentle curl into the hair and then comb the hair out to produce a very soft organic wave. Held in place with quick dry hair spray.

What colour formula did you do today?

We colored Svetlana with Blonde Idol high lift violet +40 volume and pHbonder. We did a combination of baby lights and balayage to create a very natural blonde. We glossed with Crystal Clear.

Who are some of your muses?

Guido Palau and Alexander McQueen. Both amazing artists and trailblazers.

KARLEY GRBEVSKI, OWNER - KARLEY DANA HAIR What did you do on Adriana today?

I prepped the hair with Redken Fashion Waves for extra hold before curling. Once set, I used Redken Powder Grip for extra body and lift. I finished the hair off with Redken Fashion Work and Redken Wax Blast for extra texture.

The look I chose for Adriana was a soft tousled look. I’m all about naturally beautiful hair that looks sexy and soft!

Who is an influencer or muse to you?

One of my favourite influencers is Margot Robbie. Whether a long, asymmetrical bob, a messy bun or simply left loose, Margot Robbie has always caught my eye. Her chic, feminine and always impressive look is a showstopper.

#BLONDEAGEARMY ♥

INSTYLE 59

*Instrumental test vs L’Oréal Professionnel Lightening service without the heating tool.

NO TIME? NO WORRIES! TAILOR-MADE HIGHLIGHTS IN

HALF THE TIME* COMPATIBLE FOR OPTIMUM HAIR PROTECTION.

NEW INSTANT HIGHLIGHTS “ With Instant Highlights, we can offer highlights to clients that haven’t considered lightening in the past. It is also great for clients who want to add a few face-framing lights or to refresh existing Balayage or Ombré, but simply don’t have the time. ”

Damien Rinaldo, Boris the Cuttery SA

Unique 3-part system with Pro Heat technology Up to six levels of lift for an even and controlled lightening result

TO FIND OUT MORE PLEASE CONTACT YOUR L’ORÉAL PREOFESSIONNEL BUSINESS CONSULTANT ON 1300 651 141

INFEATURE

HIGHLIGHTER A new debut from L’Oréal Professionnel means your salon services may never be the same. Discover the Instant Highlights Express Lightening Service and add it to your salon menu, for the benefit of your clients’ colour and your employees’ schedules.

T

he salon colour experience has once again been revolutionised, with groundbreaking brand L’Oréal Professionnel launching their Instant Highlights Express Lightening Service and directly catering to your time poor and colour shy clients. The service boasts tailor-made highlights in impressively speedy time, allowing clients to experiment with a new look and catering to their needs, all without requiring them to sit in the chair for hours.

The salon results speak for themselves, ensuring clients can opt for professional colour more often and more willingly, with colourists about to introduce this new service to their clientele and the salon reaping the financial rewards. Extra colour

62 INSTYLE

clients, more colour services and less time spent on each colour in salon pay financial dividends.

The 3-part system introduces new tools and technology developed by L’Oréal Professional. The key to the faster processing time is the Pro Heat technology in the lightening crème – the oil enriched crème is specifically formulated to work with heat. The heat boosted lightening crème is enriched with oils and specifically formulated to work to be heat compatible to ensure even and controlled lightening results.

The specifically design heating tool heats up to 140 degrees (lower in temperature than other heat styling tools) and regulates itself every 0.2 seconds for an even heating, to ensure an even lift. The final element is the Instant Highlights aluminium foil, which at 18 microns is ideal thickness for a beautiful, even lift in a controlled and safe way.

The process is quick and easy, requiring only three steps. In step one, simply apply the product for up to 15 minutes for 15 foils, the second step is heating the foils for no longer than 30 seconds per foil, while the third step is a developing phase that goes for maximum ten minutes after using the heat tool.

The versatile service means you can use a varying number of foils for different looks – for example 5 to 10 foils created a customised face framing look, while soft, subtle highlights can be created in 10 to 15 foils and an instant revive or touch up uses up to 15 foils.

Discover the looks and then immediately get your hands on the brand’s new Instant Highlights services to save you time, make you money and ensure your clients are satisfied and visiting the salon as often as possible.

For more information visit www.lorealprofessionnel.com.au INSTYLE 63

INFEATURE

Kawaii

milk_shake UK ambassadors Shelley Pengilly and David Baker are heading to Australia and bringing summer with them, ushering you into the season with a spring/summer fashion show centred on bold and dynamic hair fashion. This is Kawaii.

A

s we trudge through winter, the thought of summer and summer hair (that is bright, daring and dynamic colours and cuts) tends to keep us going through rainy Mondays. milk_ shake is already looking ahead to the warmer seasons with an event set to take place in October, where they’ll present multi-award winning guest Artists and UK ambassadors Shelley Pengilly and David Baker, supported by the Australian milk_shake education team, live on stage at The Palms at Crown, Melbourne. The event will take place from 7pm on October 28.

The event is sure to motivate you with clever and interesting hair art, thanks to the dynamic international presenters.

Shelley is a world-renowned global colourist, stylist and Avant Garde hair artist that graces publications internationally. She travels the globe to inspire and educate, motiving her students with her colour vision, creative mind and technical ability.

64 INSTYLE

David Baker is the owner of The Vault Hair and Spa in London, a beloved hot spot for celebrity clients. He’s also an awardwinning hairdresser and the UK ambassador for z.one concept, of which he is part of the international art team. David has been the recipient of London Colourist of the Year, winner of the NHF Photographic Stylist of the Year and has received multiple finalist nods for Newcomer of the Year amidst the competitive British hairdressing field. He uses this inimitable editorial and commercial experience and talent to educate globally.

Tickets are available via Ticketmaster at a cost of $99 per ticket, and you can receive a fourth ticket for free when you buy three. Guests will enjoy a drink upon arrival before the show.

It’s an inspiring opportunity for you and the whole salon, where you can take advantage of some international education that expands your creative perceptions. Buy your tickets now and start counting down.

For more information visit www.conceptualbrands.com.au

O PLEX PRESS

Celebrity hairdresser Tracey Cunningham was in Australia during Hair Expo to show off the benefits of Olaplex’s new launches and herald the products that are beloved by her A-list clients around the world.

INFEATURE

laplex continues to innovate in its global hair market domination. The latest launches to grace salons are the new No.4 Bond Maintenance Shampoo and No.5 Bond Maintenance Conditioner, adding to their three iconic products, the No.1 Bond Multiplier, No. 2 Bond Perfector and No. 3 Hair Perfector. Haircare Australia brought Olaplex ambassador and Hollywood hairdresser Tracey Cunningham to Hair Expo to expound wisdom and demonstrate this new technology. From a woman with Kim Kardashian practically on speed dial, there was a lot we could learn.

“Olaplex relinks the disulfide bonds in your hair,” Tracey said. “When your clients colour and even brush their hair they’re breaking bonds. They naturally get back together but after you colour it's harder, so Olaplex it helps them go back together. It helps general wear and tear.”

Tracey’s phone records read as an invariable who’s who of Hollywood, asking her for advice and tips as they utilise Olaplex to keep their trend-setting hair at its best. These celebrities rely on this

technology to ensure quality within a style cycle that witnesses rampant changes to colour, texture, style and cut. Clients range from Kim to Emma Stone, Drew Barrymore, Jessica Biel and Chrissy Teigen.

Olaplex emboldens these celebrities and your clients to change it up without sacrificing on quality. It’s no wonder Tracey saw the benefits and immediately aligned with the brand to satisfy her A-list clientele and educate globally. At Hair Expo she took to the main stage and Haircare Australia’s own day of education to show off the power of the products.

The No.4 and No.5 restore internal strength and moisture levels, while repairing and hydrating, leading to increased shine, manageability and vibrancy. The products are made with essential vitamins, natural oils and fruit extracts, and are free of silicone, sulphates, phthalates, DEA and aldehydes. They also employ no animal testing.

With Kim’s seal of approval and Tracey’s hands helping to steer the ship, Olaplex continues to kick goals.

For more information visit www.haircareaust.com

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INFEATURE

PUT ME IN,Coach

Tabatha Coffey

We check in with one of Australia’s most iconic hairdressing exports at Hair Expo 2018, as Tabatha Coffey fills us in on what’s driving her career passion, what she is working on and the state of the business education right now, writes Shannon Gaitz.

H

air Expo 2018 welcomed Tabatha Coffey, one of Australia’s most renowned hairdressing exports with a stellar career and well-known TV credits to her name. Tabatha was at the expo to deliver one-on-one and intimate group business education sessions, truly transforming each salon she sat down with, with Skype consultations later on to track that progress. According to Tabatha, it’s those personal transformations that are where she is finding passion in her current career.

“Part of my job and what I do now is private and business coaching for people. So I coach people on business problems, empowerment problems, whatever they need to work on. I’m actually getting my Masters degree at the moment,” Tabatha explained.

“The fact that I have many certificates now and I’m getting my Masters in being a personal coach for people is the biggest change in my career currently,” she said. “One thing that I love is that, yes, I focus on business, but I think there are a lot of people now that just want a better quality of life, a lot of people who are struggling with work-life balance, and courage to change their career or go out and get what they’re looking for. Being certified in coaching now allows me to work with people individually and help them take their careers to the next step and find that balance they’re looking for and that empowerment that they crave."

Tabatha’s work now allows her to truly connect with that business and person. She usually engages with them over a three month period so there was less time at Expo to transform every aspect of that career. Her insights often still proved a lifeline for those students, and checking in later will help her ensure she is really making a difference.

“With Expo I really tried to find what people wanted,” she said.

“There’s no magic pill or band aid. I would just give them some advice and some action steps and then say ‘let’s meet up again in the next month and see how these tips worked and how things have changed and how we can expand on it next time.'”

By their very nature, the sessions tended to be extremely personal, ranging from concerns with business problems to personal hurdles. However, in talking to so many businesses over the expo, Tabatha was able to tap into the current status of Australian hair and identify key problems that a lot of salons were asking her about.

66 INSTYLE

“I think some people are struggling with social media as a way of growing their business and the importance of it and feel really overwhelmed by it,” she said. “That’s something I talk about in my group sessions, how to utilise it and maximise it in the best way. It’s really important to post once a day and keep that consistency, and that you’re being authentic to your brand through your social media, and working out a calendar so you can come up with creative ideas that keep it fun for the people who are following your brand.”

We’re lucky that despite her massive success, Tabatha has never forgotten her roots, and has continued to return to Hair Expo.

When asked why she hardly misses out on this major national event, her love of Australia and its hair industry shined through.

“I’m Australian so it's two-fold,” she said. “It’s lovely to come home and I’m a passionate fan of Australian hairdressers. I think the calibre of work here is amazing. It’s really exciting to see what’s going on with the hairdressers that are here and the work they’re doing. I’m one of the judges for one of the ceremonies as well, so to sit down and really look at what everyone is doing is really pretty incredible. The work that is coming out of Australian hair fashion and beauty has grown leaps and bounds.”

“There’s definitely a global aesthetic, but at the same time there is so much flavour that comes out of Australia, they have this individual look, laid back but edgy, and a lot of creativity," she continued. "Social media has made beauty and the world smaller but I think each country brings their own individuality.”

Tabatha also continues to educate on behalf of Matrix, a brand she aligns with for how much they truly care about hairdressers, emboldening them through important products and education.

She appreciates that they want her to be her authentic self, while delivering education to really elevate the industry.

In her unending business education, Tabatha shows no signs of stopping, constantly innovating, helping and growing herself in order to change the industry. Her main piece of guidance is a classic, “It’s not just about a haircut or colour, it’s about an experience,” she advises. With so much experience, insight and growth behind her, we were hanging on to every word.

LUXURY KERATIN

Safe Hands

SMOOTHING TREATMENT CLASSIC AND NEW NATURAL APPLICATION

A very important seminar closed Hair Expo with valuable intel, teaching hairdressers how to wield their enormous influence for good in identifying and dealing with domestic violence being experienced by their clients.

A

s hairdressers, you have a vital and personal role, where you often create long-term, emotional relationships with your clients, are physically close to them and are a trusted source of advice, often stretching beyond hair. Hairdressers learnt how to utilise this relationship to help clients experiencing family violence at a free seminar, titled Safe Hands, conducted at Hair Expo. Attendees came from every Australian state as well as New Zealand to gain these valuable insights, with more than 200 attending and 600 more views on social media afterwards.

The illustrious panel was made up of Eastern Domestic Violence Service (EDVOS) representative Jenny Jackson, Safe Steps 24/7 Helpline employee Amelia Stone, It’s Not OK Amabassador and hairdresser Natasha King, counsellor, ambassador and salon owner Jenni Tarrant and anti-violence campaigner and hairdresser Zoe Wilde. The insights showcased by these women could prove genuinely life-saving.

“The attendance and online response proves that hairdressers need and want to know how to handle a situation in salon when the client is in need because of violence at home,” said event organiser Leanne Cutler. “Just yesterday I heard from a hairdresser who had a client die at the hands of her ex-partner. Sadly, it really does happen and hairdressers want to sleep at night knowing that they’ve said and done the right thing.”

Pivotal points included an overview of the 3 Rs – to recognise, respond and refer if you notice signs of family violence occurring for your clients. The panel also illustrated the correct way to approach each of these steps, noting that there is definitely a right and wrong way to

address these very delicate issues.

They also warned not to ask the clients why they don’t just leave, as this is not only unhelpful and so often impossible for the women, but also seen as victim blaming. Women are largely most at risk in the short months after they leave these situations, and fear, the threat of real harm, financial considerations and emotional abuse and manipulation stand in the way in these difficult ordeals. The panel showed the sobering stats that one in six Australian households are affected by family violence – this is a national epidemic that hairdressers can do their part to help, one case at a time.

The seminar gained national traction, with features on ABC Radio National and Channel 9 that spoke about this revolutionary and important concept in educating hairdressers to use their personal connections in a communication driven industry to truly tackle this national epidemic.

A subsequent feature on the Today Show the following day was watched in droves nationally both on TV and online.

Currently, EDVOS is running free training for salon professionals through the Victorian State grant and are currently campaigning the Federal Government to fund a national salon professional training program.

The program has been delivered to 150 hairdressers and counting, and students have reported using these skills and their increased confidence to support clients within weeks.

Clearly this is just the beginning for this excellent initiative, showing that hairdressers really are super heroes and addressing a problem that needs serious fixing in Australia. Well done.

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INFEATURE

IN THE

Rooms

We delved deep into the Hair Expo education rooms to gain valuable insights, inspirational takeaways and Instagram-able looks all at once, with a myriad of motivating seminars covering every facet of the hair industry. Discover our favourite quotes, moments and classes, writes Shannon Gaitz.

H

air Expo 2018 was a whirlwind of products, performances and top-tier education, and INSTYLE somehow made it to every class between us to see what was being taught to our hairdressing community. Between an insane 37 classes across Sunday and Monday of the event, as well as Top Salon Summit on the Saturday, the expo covered everything from creative hair in cut, colour, texture and style, to business education, to men’s hair and more, from a host of local and international hairdressers.

Intimate workshops, huge stage shows, look and learns and business classes filled the rooms of the Melbourne Convention and Exhibition Centre, leaving attendees feeling motivated to improve themselves and their careers.

The Top Salon Summit kicked off the classroom education, with 5 hours of speakers discussing business and technology, and paving the way for the industry to embrace the future. A mustsee feature was the discussion of the Pilot Speech Translation

“When it comes to balayage, peaks and valleys are what you’re looking for with placement.”

CANDY SHAW

68 INSTYLE

“Failure is the condiment that give success its flavour.”

CHARLES MARCUS – TOP SALON SUMMIT

device, which can be placed in someone’s ear to instantly translate 15 languages and 42 dialects – a life-saver in our eclectic and communication based industry.

On Sunday, business and creative education classes ran the agenda. The Australian Hairdressing Council presented Listening for a Change to again turn the focus on to the industry and how we can improve it, while Co-Lab presented an international contingent with Korean artists presenting Avant Garde looks. Bridal creations from Lorna Evans, Matrix’s inspiring Playtime show and a Day In The Life with the stellar (and award winning) Joey Scandizzo and Uva salons inspired creatively across the spectrum.

In business on Sunday, Tabatha Coffey conducted one on one and group sessions throughout the day to improve salons in a direct and intimate environment, while Julie Piantadosi hosted a class and an in-depth workshop focused on balancing life and business. Kylie Lewis took a social media course specially centred on harnessing Instagram for your business, Cherie Stokic educated on the all-important retail factor and Faye Murray inspired and educated on achieving salon success.

“Everyone has different qualities. You need to identify that quality, that individual’s needs and wants, and focus on those to make a great team.”

JOEY SCANDIZZO.

The big names made their mark as well. International headliner Angelo Seminara inspired in an off-site all-day workshop, with his bold imprinting and stencilling techniques, and his trademark bold approach to cut, colour and texture changing students’ perspectives on hair entirely. Candy Shaw, AKA the Balay Lama, presented to a full room and demonstrated her incomparable balayage and blonde techniques. Sharon Blain facilitated an afternoon workshop that gave students step by step instructions in creating detailed long hair looks with a multitude of enticing techniques.

Monday was another huge day of expo education, and tired attendees were still there at 10am after a night pf partying (and another night of celebration to come) to learn new skills. Artistic education was again front and centre, kicked off by

TONI&GUY and their chic, directional Futurewise show, and built upon by presenters such as Pulp Riot, who showed off bold and creative colour, and the fashion-focused Inception by muk’s Nick Irwin. Angelo Seminara again proved an event must-see as he took the audience through his incredible techniques and a more personal Q and A on the big stage.

Men’s hair was a major facet of the Sunday agenda, with a full day’s worth of barbering education taking place in one dedicated room. Hero classes included presentations from the WAHL Education and Artistic Team, Kings Domain, who presented on their ultra-cool, modern barbering style, Menspire’s creative class and Mikey Denton’s look into barbering trends in his own North America. Educator

“Micromanagement culture is dead.

Create a culture where everyone is a leader.”

JULIE PIANTADOSI

INSTYLE 69

INFEATURE

“Take ownership. Everything that happens in your business is your fault. Remind yourself that you’re both the problem and the solution.”

LISA CONWAY

of the Year Jules Tognini and his lil’ off the top gang presented a characteristically playful, humorous, interactive and creative class for a packed room.

Creative workshops were in no short supply and Candy Shaw brought hairdressers into her bright balayage bubble for the entire day, teaching in-depth hair painting techniques in an intimate fashion. TONI&GUY spent the afternoon teaching a hands-on workshop, while Menspire had the whole morning for ‘Discovery of Disconnection.’

In business on Monday Julie Piantadosi, Bernadette Beswick, Lisa Conway, Megan Yasbley and Kylie Lewis ruled the agenda, teaching about passion in your business, solo operation, social media tips and tricks, salon training, communication, trichology and so much more between them. A hero class was one of the final seminars, the free and very necessary Safe Hands seminar, which put together a panel to discuss the hairdresser’s role in dealing with domestic violence being experienced by their clients. The panel discussed the three Rs – recognise, respond and refer, when it comes to helping the clients who may be experiencing this trauma.

It was a diverse and important agenda, filled with inspiring techniques, relevant business tips, men’s hair specialty classes and original and necessary classes that fall outside of these sectors, in a myriad of different environments. Students could filter between classes to grasp something from every angle of the hairdressing industry. We’ll be rushing to every class again next year – it’s well worth it.

For more information visit www.hairexpoaustralia.com

70 INSTYLE

“Quality social media posts at the right time are better than mindless spam for the sake of it. Feel free to post a lot but don’t feel pressured to.”

KYLIE LEWIS

INFEATURE

Set the

STAGE From styling, to cut, colour, men’s hair and everything ready and waiting to enthral you around Hair Expo, the stages anchored the festivities, educating and entertaining across every facet of creative and commercial hair.

I

t was impossible to be everywhere at Hair Expo – we should know, we tried. Between the floor, the events, the education rooms and the all-important stages around the Melbourne Convention and Exhibition Centre, there were only so many places you could be at once. Luckily, we’re here to recap the highlights of what you may have missed while you were running somewhere else, particularly at Hair Expo’s three stages – the Main Stage, Men’s Stage and Styling Stage. These stages provided free and inspiring bite-size education presentations across all three days.

On the Main Stage, inspiration was in no short supply. Highlights included Kobi Bokshish, Stevie English and Geoffrey Herberg on stage together on behalf of Glampalm as one of the first shows, as well as elegant bridal hair education from Lorna Evans, the UK FAME Team, the Matrix Team’s presentation of Mastery in Motion,

a meet and greet with celebrity hairdresser Tabatha Coffey and more – and that was just day one! Subsequent shows by Guy Tang and his #mydentity colour brand, Caterina Di Biase, Kobi Bokshish’s Intershape team, Sharon Blain, 2017 Australian Hairdresser of the Year Jason Fassbender, Tracey Cunningham for Olaplex, Candy Shaw, Joey Scandizzo, Marie Uva and their teams showing off their live looks, the evo gang, the Australian FAME Team, R+Co’s founder Howard McLaren, The Belinda Keeley Education Team, lil’ off the top, O&M and, again, so much more, meant the stage was suitably packed. In fact, all in all, there were 36 shows across the three days. There was something to do at every second of expo hours, even just in keeping to the Main Stage.

Moving on to the colourful Styling Stage, located right next to the Dyson stand as its major sponsor, the stage showcased tools, techniques and looks to show off the best in current hair styling. 29 shows across three days hosted big names such as Peter Thomsen, Sam James, Lizzie Liros, Lorna Evans, Mary Alamine, Dee Parker Atwood, Dario Cotroneo, Paula Hibbard and more.

Styles covered included everything from effortless waves, to modern grunge, Met Gala looks, polished styles, sustainable styling secrets and salon styling under 20 minutes. The Dyson Supersonic Professional

edition was a major feature of the stage, with the tips and tricks of the professional exclusive hairdryer showcased to enthralled audiences across the weekend.

On the Men’s Stage next to the festivalesque food area at the back of the expo floor, diverse men’s education was on full display.

32 shows across three days came courtesy of high-profile men’s hairdressing figures such as the Redken Brews Team, Menspire, Mikey Denton, The Bearded Man, Ben Kane, Jimmy Niggles, Barber Brands International, Kings Domain, lil’ off the top and so many others. Must-see education topics included beard fading, cutting with intention, finishing touches, men’s skin solutions and collection and salon looks. Three days of pure barbering education on stage was enough to prove that there’s so much to learn in this rapidly growing field – and those leading the way are the epitome of cool.

You could have been preoccupied constantly at every second of Expo just at the stages alone, and that’s without even stepping into the revolving door of education classes and the maze that is the Hair Expo floor. We’re giving a nod of recognition to the event for providing free education across three massive stages so you could pick your poison – we hope you found time to sit down and soak it all in.

For more information visit www.hairexpoaustralia.com.au INSTYLE 71

COVER STORY

HIGH

Definition

We’ve all heard the term HD thrown around a lot to imply premium definition and clarity associated with what is deemed a high definition visual experience, but rarely has the play on the technology been taken that step further – in collaboration with Fujifilm Goldwell has launched Pure Pigments™.

D

irect Dye additives in High Definition Hues are giving professional colourists the power to create unprecedented vibrancy and brilliance. This additive – HD3 Dye has been developed in collaboration with Fujifilm and the Technical University of Dresden.

These additives can be combined with Goldwell’s other colour brands such as Topchic, Colorance, Nectaya to create a colour intensity from artistic to classic colour work.

TECHNOLOGY The foundation of the technology is the breakthrough HD3 Dye – a direct Dye inspired by high definition photographic dyes developed in collaboration with Fujifilm and the Technical University of Dresden.

The technology promises 63 per cent more shine on average compared to regular colour – boosting colour intensity.

Working with KAO Germany for over 21 years, Jonathon Wood is the R&D Director of Colour Product Development at KAO Research Laboratories. "High Definition Colour’ were the buzz words when we started this project over 17 years ago, as huge developments were being made in the area of TV and photography at the time," Jon said.

“We needed to prove our passion and our firm belief in the vision of creating a completely new hair colour with outstanding brilliance and unique multi-reflection effects – so we contact the experts at Fujifilm.

72 INSTYLE

“And because the HD3 is not based on a chemical reaction, but a physical Dye it is also very gentle on the hair and scalp.”

Together both KAO and Fujifilm developed a technology that precisely controls the dye’s penetration depth into the hair shaft using Fujifilm’s molecular design and synthesis technology for dye’s.

They also brought in a third partner, Professor Hartmann, from Technical University of Dresden to help synthesize over 1000 Dye Stuffs. They as a result identified three molecules that delivered exactly the results they were looking for – hence the birth of Pure Pigments™.

THE PURE PIGMENT DIFFERENCE Most hair dyes in the market are oxidative dyes – so Pure Pigments is a completely new generation of Dye Stuff technology that directly deposits and adds supreme shine and reflect.

“The HD3 Dyes form a very special Dye pattern in the hair fibre.

They create a concentrated ring of colour around the outer regions of the cortex,” said Jon. “The effect can be compared to that of a prism – where the colour results are not only intense but the shine is multidimensional,” he said.

“And because the HD3 is not based on a chemical reaction, but a physical Dye it is also very gentle on the hair and scalp."

The technology opens the freedom of colour to a completely new realm of expression and an impressive level of fade resistance on non-reactivity – what every hair colour customer wants!

For more information visit www.goldwell.com

INFEATURE

Force of NATURE For Jorge Viota, natural hair is not a trend, it’s a lifestyle, writes McKenna Uhde.

O

ne Melbourne-based hairdresser is pushing the limits of natural hair and encouraging the rest of the industry to do the same.

Salon owner Jorge Viota has not only adopted the holistic approach in his salon,

Jorge Viota Hairdressing, but takes his practices around the world as an educator for all-natural salon brand, Natulique.

His salon shelves host endless Natulique products ranging from colour to treatment, all of which are chemical and cruelty-free. As a Natulique educator for Australia, U.S., and Canada, Jorge continus to travel with the brand. This year he will offer workshops in Paris and Florence.

“I made the switch to Natulique when I was looking for an alternative that was going to give a healthy environment for my staff and was also going to attract clients that not only care about their looks but care about their health,” Jorge said.

Natulique is part of a growing culture of natural led hair products that prioritise

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health and the environment without losing quality. The brands’ products, while chemical-free, still provide straightening treatments and beloved bright hues, without harming the hairdresser, clients or earth. Natulique’s Perming and Smoothing System offers clients a safe alternative for textural change.

“Natulique has a product we use for perming and smoothing and obviously it doesn’t have the nasty chemicals that other smoothing systems may have. It all comes down to the same thing; I don’t want to be providing services that are making my staff or my clients sick,” he said. “We’re not going to force clients to choose between natural and quality. We still want bright pinks, yellows, oranges and blues – we just want to do it in a healthy way.”

Jorge has even made his workplace an entirely natural environment. From cleaning products to coffees and organic teas, the salon is an entirely natural atmosphere, perfect for creating a relaxing and holistic experience for its clients.

For more information visit www.natulique.com.au

INFEATURE

FROM SALON TO STAGE Haircare Australia has hit the colour market hard with Lakmé Chroma, a high performance, ammonia-free permanent hair colour range.

The Event:

The Pop-Up! Chroma launch, an off-the-grid collaboration with some of our industry's leading creatives, was held at Gasworks Theatre, Park Melbourne, during the Haircare Pop-Up event over the Hair Expo June long weekend. In-line with the HCA philosophy of involving their clients with opportunities that will help their salon partners to grow, while keeping it real, they selected nine of their prestige partner salons to showcase the new Chroma colours on their own chosen models. On stage each model was dressed in pure white to accentuate the colours while complimenting a bold yet minimal Lakmé aesthetic. The results? Spectacular. To showcase all of these successful salons on stage together collaborating and showcasing their passion for the Chroma colour range was truly a nod to the hairdressing industry's level of community spirirt. HCA National Education Manager Deborah French also presented and demonstrated the unique new technology through an animated video that detailed the revolutionary science present within the new Lakmé Chroma range. A roll-call of ambassadors, educators and some of the hottest names in the business including Tracey Cunningham, Jules Tognini, Guy Tang, Peter Beckett and Lauren McCowan were also in attendance. The event culminated in experienced education at its best, served with a side of food trucks and fun-filled drinks.

Why Chroma?

The new technology that now contains the unique patented OF5 is all about the mechanism action within the OF5 molecule that delays oxidation of hair dye, which, when released, reacts with the cortex so the colour is absorbed from with the hair. This action mechanism delivers more intense vibrant colours with superior longevity. Chroma delivers not only the latest technology 74 INSTYLE

in non-ammonia colour performance, it is dermatologically tested for kindness to the scalp/skin and hair but combines with meeting the needs of clients who lean towards supporting socially conscious sustainable practises. And thus, the comprehensive Lakmé colour system delivers and meets the needs of forwardthinking business centric salons and fashion-savvy clients alike

Participant Testimonials: “Chroma is just beautiful. The shine and the quality of the colour is amazing. The consistency is easy to work with as well.”

Ashlea Aitken, Three Blind Mice “It was fantastic to be able to work with the new range. The new colours are vibrant and have so much depth, to be able to tone our gorgeous blondes with Chroma was incredible.” Simone Van Haltren and Teegan New, Hidden Halo “I would recommend Chroma to any hairdresser, using it speaks for itself, but the shine, health and ammonia-free formula that gives you 100 per cent grey coverage ticks all boxes for any salon and stylist.” Alisha Henderson, Blisque Salon “Chroma colours are incredibly glossy and the feeling of the hair afterwards is like silk. We are obsessed with the results Chroma has given to our clients’ hair.” Sarah Wane

e

ourn b l e M o t soon

i i a w a k coming

R E M M U S NG/ I R P S 8 1 HOW 20 S N O I H HAIR FAS

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INFEATURE

THE UBER OF BEAUTY?

Meet LUXit This beauty concierge brings premium services directly to the client's door and could be the future of a flexible worklife for hairdressers, writes Ida Almasi.

D

ubbed as the ‘Uber of Beauty’ but with a more luxurious sentiment, LUXit mixes the best technology has to offer with premium beauty services delivered by industry experts directly to consumers. The intuitive app is redefining a new era of premium at-home beauty services while partnering with salons and giving jobs to Australian freelancers simultaneously.

Sitting down with LUXit founder, Fabiola Gomez, you get an idea quite early on how this laser focused ex-corporate lawyer and Camilla General Manager turned the bejewelled kaftan brand from zero, into one of Australia’s most recognisable fashion brands worn on the likes of Oprah and Beyonce. Taking her background in law, fashion and beauty, she has created LUXit, a service app offering hair, nails, tanning, massages and cosmetic injections directly to the doors of the time poor- which seems to be everyone.

Before becoming the GM for Camilla, Fab, as her friends call her, worked standard hours from six am to eight pm and understood first hand, the difficulties of keeping up a beauty regime while working a corporate, high-pressure job.

“I understand the women and men that leave their house at sunrise and come home late after sunset don’t necessarily have two hours to get their hair done nor want to give up their weekend time with their kids to get their nails done. I was that woman. I started LUXit because I wanted to bring the best in the business straight to them," says Fabiola.

LUXit has now successfully launched in major Australian cities with common repeat clients being corporate men or women that are in a different city every week in need of looking their best before work events or meetings. Clients have found that no matter which city they find themselves in, they can be ensured their service will be two things: straight to their door and consistently exceptional.

76 INSTYLE

But how is this company different to the home beauty services we’ve seen creeping into the industry of late that offer sub-par services we see the tail end of when our clients turn up crying to our salon to fix?

The quality of the team of hairdressers and technicians that partner with LUXit are carefully curated and trialed where only the best of the best in not only skill, but high emotional intelligence work within the LUXit brand. Not only do all technicians need to have a minimum of 3 to 5 years of experience, but with a lot of these services being requested at home, hotel or a workplace, Fab has made sure the interpersonal skills of the technicians are above and beyond the norm to ensure the level of professionalism is of highest quality.

All elements of the LUXit app involve a premium element including cosmetic injection services only being provided by doctors, a seamless app that tracks the distance of the technician from the client with a star rating system similar to Uber and an insurance policy for all parties only an ex-lawyer could scheme up.

Understanding the difficulties of business first hand, Fab aims to use LUXit to partner with salons and freelancers to give them a resource to work their own hours, outside standard salon hours, or when the salon is slow and needs to make ends meet. If you are a salon owner and have too many staff on during a quiet day, you can take them off your books and they can work with LUXit for the day. Flexible working, like Uber- but beauty.

With the climate of our industry changing and the days gone by where a five day a week job is the norm, companies like LUXit can be leveraged by salon owners and if utilized correctly, a service app like LUXit may be the solution for salons, staff and clients alike as the future of hairdressing.

For more info on how to become a LUXit artist visit www.luxit.me or call 1 300 724 555

decologic make beauty consciously

technology + innovation combine to create the perfect blondes

To trial or stock this range in salon, please contact your state distributor on: QLD + NSW: Conceptual Brands _ 1300 110 032 VIC: K Two & Co _ 0409 596 771 SA: Hair & Beauty Co-Op _ 1800 635 545 WA: Ultimate Salon Supplies _ 08 9204 2200 TAS: AJHS _Â 0409 014 070 *Not all products available in all states

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@milkshakehair_aus

INFEATURE

Roll the DYSON Dyson arrived at Hair Expo in stellar style, selling out their hero Dyson Supersonic Professional Edition hairdryers, educating on various stages around the room and reinforcing their status as a new staple of the hairdressing industry.

D

yson’s game-changing new professional hairdryer landed in Australia with a bang, so of course it’s presence at its first ever Hair Expo couldn’t possibly operate with a whimper. The technology company set up an alluring stand right by the entrance to show off their Dyson Supersonic Professional Edition hairdryers, while also sponsoring the all-new Styling Stage right next to the stand and using that platform to offer technology and technique education all weekend long.

The unique tool completely sold out at the expo, with lines to purchase stretching around the Styling Stage itself. This means the hairdryer is now sold out entirely country-wide, and salons are eagerly waiting upcoming restocks. Attendees were able to discover and experience the tool at the stand, to gain a glimpse into the physically light, aurally soft and efficient ways it can dry and style hair. A media wall built with the commercial Supersonic tool, anchored around its bright pink product features, provided something of a stand highlight 78 INSTYLE

INFEATURE

throughout the event. One of the major highlights of the expo was a show on the Main Stage, presented by Dario and Peter, which captured and enthralled a large contingent of the expo crowd.

“The Dyson Supersonic Professional Edition dries the surface of the hair a lot smoother, I describe it as a sharp knife going through butter, it just slides through, it has that feeling,” Peter said of the tool. “The finish of the hair feels like a

With new and updated professional features, the new Dyson Supersonic Professional Edition includes an upgraded, magnetic and removable filter, as well as a professional concentrator for precision styling. The full kit incorporates the three magnet attachments – a Professional concentrator, Smoothing nozzle and diffuser –, a spare filter cage, a filter

cleaning brush, a non-slip mat, a storage hanger, cleaning leaflet, filter cage wrap and operations manual. The unique design is ideal for comfort during all-day styling, and instantly grabs clients’ attention with its bold aesthetic. An intuitive and intelligent approach to heat control minimises damage and ensures optimal hair quality and shine.

The brand educated attendees on these innovations all weekend long on their Styling Stage. Inspirational hairdressers and educators such as Dario Cotroneo and Dyson ambassador Peter Thomsen educated in 9 sessions over the three days, while the stage also played host to other styling legends, reaffirming Dyson’s overall commitment to professional hair.

Names such as Lorna Evans, Same James, Dee Parker Atwood and Lizzie Liros filled out the agenda. All in all, there were a massive 5,670 demonstrations of the Dyson Supersonic™ professional edition hair dryer at the stand and on stages

soufflé, it’s light, fluffy and airy, but you’re still getting a really good strong direction in your blow drying. The Pro sounds so quiet that people don’t expect the strength of the actual dryer – because we’re so used to the noise. The noise is actually a lot lower, but it’s stronger. It’s incredible.”

“Clients feel the difference, they feel that it’s lighter, that it dries the hair differently and the design is so different, they love that it’s quieter and it gives the hair a smoother surface and more shine,” he continued. “The new look excites them because we haven’t seen a change in so long in a dryer.”

Creating looks on live models and demonstrating the power of the technology first-hand on stage and on the stand, it’s no wonder the line for purchase was around the proverbial block. Safe to say the Australian hair scene will never quite be the same again.

For more information visit www.dyson.com.au/supersonic INSTYLE 79

Color Fresh CREATE shades Tomorrow Clear, Infinite Orange, Nudist Pink, Infinite Orange, Super Petrol, Never Seen Green and Pure Violet. Wella Professionals EIMI Perfect Me, Root Shoot, Dry Me and Stay Styled.

PASTEL Canberra’s Off London artists let loose with the endless possibilities of Wella Professionals Color Fresh CREATE shades.

SALON SESSION

Color Fresh CREATE shades Tomorrow Clear, High Magenta and Uber Gold. Wella Professionals EIMI Shape Me and Glam Mist.

Shot by Lori Cicchini, Hair by Annalise Gocevski, Luke Whittle, Ezara Rooney, Holly Foster, Nicole Lewis, Makeup by Lauren Cataldo

Color Fresh CREATE shades Tomorrow Clear, Nudist Pink, New Blue and Super Petrol.

Wella Professionals EIMI Perfect Me, Root Shoot, Dry Me and Stay Styled.

Color Fresh CREATE shades Tomorrow Clear, Infinite Orange, Nudist Pink, Infinite Orange, Super Petrol, Never Seen Green and Pure Violet. Wella Professionals EIMI Perfect Me, Root Shoot, Dry Me and Stay Styled.

INPROFILE

OFF LONDON

The Off London team runs us through their booming salon business and how their partnership with Wella Professionals has helped them along the way.

How would you describe the salon’s vibe and aesthetic?

The salon was specifically designed for effortless flow and maximum presence.

From team presentation and energy levels, to salon design and overall cleanliness and organisation, we try to incorporate every single area of the salon to ensure our clients feel a positive, professional, friendly outgoing vibe from the moment they walk in.

Talk us through your salon culture and hiring process?

We hire on effort and the want to genuinely to satisfy clients. The senior team believe that technical skill can be taught but a 'go above and beyond' attitude is what creates a strong team culture. We allocate one full day for dedicated in-salon training with every emerging stylist along with another half day allocated at the end of the week on top of their technical requirements. The team culture is definitely focused on client interaction, education and training. For us, success is measured by your client wanting to rebook with you for their next service.

This is bigger than any trophy out there.

84 INSTYLE

How does Wella Professionals differ from the rest?

Wella Professionals differs from the rest purely because of the efforts they put in. Their commitment and focus for an individual salon's success is outstanding. They have relevant resources that are available at a drop of a hat with an united and positive approach, and above all, their products are of the highest quality that deliver unrivalled results.

Tell us about your partnership with Wella Professionals and what it has meant for your business.

We love Wella Professionals! The brand and its team have similar beliefs to that of the salon. They are grounded, fun, exciting, and concentrate on developing quality product that people want and need. There is no doubt that Wella Professionals has been the key external component that has helped Off London achieve a consistent and rapid growth over the last 4 years. Every aspect of the business has been enhanced.

What’s next for Off London team?

Creating our very own academy has been a dream for many years.

The education we wish to deliver will be contrastingly different to others with a stronger focus on business and team management during their apprenticeship. Expansion plans for the current salon will increase the capacity from 28 to 36 chairs along with a second purpose-built salon which will also accommodate the academy.

TOP TEAM ♥

Your top 5 lessons in business?

1. There are only two directions in business forward or backwards. If you are happy to sit at idle then eventually your business will start to fall backwards.

2. Team is KEY. The team must be involved in the growth of the business with a mutual understanding of the end goal and how to achieve it.

3. It's all about what you do once the client walks in that determines business success.

4. A popular social media page does not necessarily translate to a successful business.

5. Numbers don’t lie. You need to relate the numbers to performance and use this information to help educate and review on a daily, weekly and monthly basis. Creating a KPI system is not only for the team performance but for actual business health.

What might a first-time client expect to find when visiting Off London salon?

The salon feels fun and energetic. It is an intergenerational salon with a mix of youth and experience. Every team member’s role is to ensure the client has the best experience possible while in the salon. The aim is to ensure clients feel well looked after, not just with their hair desires but in the entire service and surroundings in an enjoyable and lively environment.

DYSON

SHINE BRIGHT LIKE A

DIAMOND T

he Dyson SupersonicTM hair dryer professional edition protects shine through the specialised aspects of its inimitable technology, particularly in its commitment to hair health, therefore giving your clients the sparkle they’re constantly looking for.

When looking at how to protect natural shine, the impressive Dyson research team approached factors of strand smoothness, as the hair reflects the light more evenly when smooth to promote shine, and strand alignment, which also factors into light reflection, and colour contrast, which can affect how shiny hair appears.

The tool’s protection against extreme heat damage and its intelligent heat control is a big win in each of these departments, combining to protect and maintain the hair’s natural shine. For example, a thermistor in the tool monitors heat to guard against extreme heat damage, as hair damaged by heat can become rough, unaligned and dull, reducing shine. The hairdryer’s intelligent heat control, achieved through a microprocessor that receives data from the thermal sensor and transmits calculated instructions to the heating element, is another factor that works with the hair to prevent extreme heat damage and ensure extreme heat is not used during styling, to keep hair looking and feeling healthy.

“It’s all about hair health. Healthy hair is naturally very strong, elastic, shiny, and easy to style into different shapes and holds that style for longer,” explained Dyson engineer Fred Howe. “We actually invested 50 million pounds into our hair science laboratories and studied over 1600 kilometres of real human hair, we were surprised to discover the effects of extreme heat on hair so we developed an intelligent heat control system to ensure the air coming out of the machine never reaches extreme temperatures. It uses a glass bead thermistor which measures the temperature of the airflow 20 times every second, the microprocessor then interprets this

THERE ARE A FAIR FEW BENEFITS TO THE ALL-NEW AND EXCLUSIVELY PROFESSIONAL DYSON SUPERSONICTM HAIR DRYER PROFESSIONAL EDITION, AND ONE OF THE MAJOR FEATURES, AND LITTLE-THOUGHT ABOUT ASPECTS, OF THE TOOL, IS ITS FOCUS ON SHINE.

data and in turn constantly controls and regulates the heater to ensure the air temperature never exceeds 150 degrees Celsius as this is the temperature that the hairs protein structure can start to permanently denature.”

Other aspects of the tool, like it’s speed in drying and styling hair are also a great bonus.

“At the same time our tiny, high pressure Dyson digital motor V9 propels airflow to the amplifier of the machine thrusting it out of the 2mm radial aperture,” Fred explained. “The air amplifier actually multiplies the airflow by 3 times. So the Dyson digital motor V9 works together with the air amplifier to produce high volume and velocity airflow so we can dry hair quickly whilst not relying only on heat.

Myself and the thermal engineers focused on creating smooth laminar airflow to help keep the hair strands aligned. So this radical conditioning of the airflow along with our ionizer removes static and ensures controlled hair alignment. This is particularly important in Australia as the brightness off the sun makes healthy shine even more pronounced.”

“Some conventional hair dryers can reach extreme temperatures, especially when held close to your head which causes extreme heat damage to your hair,” added Dyson ambassador and hair stylist Renya Xydis.

You probably already wanted the Dyson SupersonicTM hair dryer professional edition for a lighter, softer, quicker styling time in the salon – and that’s crucial too – but the added benefit is also to your clients, who will experience healthy looking, shiny hair engineered through the very best of 21st century technology. The benefits are endless.

For more information visit www.dyson.com.au/supersonic-professional-signup

INSTYLE 85

ROUND TABLE

Coversations for Change Discussing ideas and sharing knowledge to implement change and better our industry- we gathered a collective of industry leaders to open up on challenges they face in their growing businesses and how technology can take our industry to the next level.

The Participants: w Adam Alamine Co-founder, Royals Hair w Dawn Allmark Founder, Madam Frou Frou w Clive Allwright Founder, Piloroo/Artistic Director Muk/Our Place Salon w Ryan Baker Co-founder/CEO, Timely Salon & Spa Software w Dario Cotroneo Founder, Dario Salon/DCI Education w Julie Jefferies Founder, Pierrot’s Hair w Gary Latham Co-founder, Wild Life Salons w Rocco Petrucci Founder, Zucci Hairdressing w Glenn Ruddle CEO, ANTI w Francesco Ruggerino Founder, Prema

Ludlow Bar and Dining.

WHILE ENJOYING A delicious lunch at Melbourne's Ludlow Bar and Dining room, the aim of this round table session was to bring salon owners together to discuss pertinent business issues. This round table in particular focused on the client experience before, during and after their salon visit and how technology has impacted this process. Made possible by Timely Salon & Spa Software, first and foremost, we had to establish from key leaders where the industry sees technology going and how global trends in tech are changing interactions between clients, stylists, salons and staff. During this discussion, the team at Timely Salon & Spa Software were getting insight into features and solutions for future developments of their software to streamline concerns of the industry into developments.

With an open format and relaxed agenda, ten business superstars had the opportunity to express their ideas, strategies and opinions relating to the discussion areas, with the questions presented enabling them to share their wealth of experiences and business acumen in an unrestrained setting. The discussion took place over a three course meal amidst the madness of the Queen's Birthday and Hair Expo long weekend.

Listen, learn, share and implement change.

Changes in Communication

“

Our salon has completely moved away from a front desk and uses Timely software on iPads to check in, check out, pay and rebook. As soon as you move the client off the chair to make payment, the service becomes less personal and more transactional. Relationships are the core of the salon industry and you could argue that companies like Uber and Airbnb took industries similar to ours and disrupted how transactions were made for the better.” Dario Cotroneo “The best way to communicate with clients is by looking at how younger generations communicate. Individuals would rather text than call so maybe something like Facebook Messenger could work. We should adapt our reception to communicate their way.”

Clive Allwright “Traditional industry people don’t like change. We need to push everything we currently do and ensure it is streamlined across the industry.” Rocco Petrucci “Technology continues to change the way we communicate and we want to be able to use it to our advantage by understanding the obscurities: to create better products and better attitudes through progress.” Ryan Baker

ROUND TABLE

Tech and an Empowered Hairdresser

“

Taking deposits should be a norm but we need to change the language to something like ‘stored payments’ and make it a standard across the industry so we don’t lose money on last minute cancellations. This is no different to how zipPay has rebranded credit. It all about changing the language of how we communicate this and standardising it across the industry.” Adam Alamine “Staff should have the ability to look at their book and see their schedule. If you give staff- the trustworthy ones - independence, they will become empowered and promote gaps in their day through their social media. It is a win-win for everyone.”

Rocco Petrucci “If we had a really strong consultation form that could give a detailed history of the client we could nail our services from the start.” Dario Cotroneo Adam Alamine, Royals Hair

“We need to find a happy balance between what is easy for clients and what is needed for hairdressers. By making things the norm for industry leaders, the clients and late adopters will follow suit.”

GARY LATHAM

“

Tech and the Client Experience

Often there are so many people interacting with the client, that they feel like it is not personal anymore and they end up going to smaller salons. If you could get the same hairdresser that did their hair to check them out that could improve the experience.” Dawn Allmark “The workforce is becoming flexible and we need to create spaces for our clients to get their hair done and work at the same time.

Co-working salon spaces should be a consideration in the future.”

Julie Jefferies “Our salon gets a lot of online bookings through our app. We use push notifications to let clients know if any appointments are free and have a loyalty program through it. We have decals on all mirrors informing clients that they get a free product if they download the app and could get $50 off through our loyalty program. It has worked great for us.” Clive Allwright “The challenge is that client’s want choice. They don’t want to be forced to book their hair in a certain way. Some give you a call, some do it online and some walk in. It is a personal preference, which is hard to force everyone to mould and do it the same way.”

Gary Latham “Education and communication for clients are key. If you teach them what they will need to book in for and have the right software, this can solve all the problems and make it easy to book online or through an app without the guess work.” Glenn Ruddle

Recruitment and its Changes

“

The traditional way of recruitment is archaic. These days looking at an Instagram account could tell you a lot more than a resume and cover letter. You obviously need to check their skills and qualifications which can be done through references and trials but why are we still using such an outdated system to hire?” Adam Alamine “The key to making a change is having a business with a good structure that can recognise and implement change quickly when needed.” Gary Latham “We need to look at what the younger generations and our predecessors are doing in recruitment and embrace it.”

Francesco Ruggerino “These days most hairdressers and clients are friends on social media outside of the salon and can keep in touch if the staff leaves the salon regardless. We need to get over the fear of losing clients because if they want to follow the hairdresser they will find a way. It evens out in the end, you lose clients when employees leave and you gain clients when new ones come.” Rocco Petrucci INSTYLE 87

ROUND TABLE

“

On the Apprentice Debacle

We need to separate the assistant and cleaner roles and give the domestic role to someone who needs work experience. This allows the apprentices to be nurtured and to focus on doing hair rather than feel like they are a cleaner for three years. Currently, the drop-out rate of apprentices is 50 per cent. Pillaroo does day training programs with struggling kids and gives them work experience. Doing this will nurture future hairdressers, the community and our industry.”

Clive Allwright “Why are kids working at a fast food chain as their first job and not being an apprentice hairdressers?

Hairdressers are their own worst enemy because we tend not to upsell our job when in reality being a hairdresser is better than working at entry level jobs for youth. We need to go to underprivileged communities and recruit kids that need work and that are hungry for it.” Rocco Petrucci Cameron Pine, Editor INSTYLE

“When we first started out we were so tough and inflexible with staff. Once we became more flexible we started keeping staff longer and everyone was happier. People want to work flexibly these days and we need to accommodate that and not fight it.”

Adam Alamine

Final Thoughts

“

Rebranding stored payments could solve the cancellation problem in our industry. The solutions must be collective and streamlined to resolve anything. Technology can help do this.” Adam Alamine “With more of us collaborating, communication will become a lot stronger.

Conversations like pre-paying services and stored payments could become a reality.” Dario Cotroneo “We believe partnering with the hair industry is critical to the way Timely delivers solutions that solve your challenges.” Ryan Baker.

“We need to be really honest how the back end of the business works with our staff. We need to break down and be transparent so staff can understand cash flow and how it works.” Clive Allwright

“We are in an everchanging industry.

We ride the wave of business and when it’s bad or quiet that is when you need to get set for the next wave of growth.”

Dawn Allmark, Madam Frou Frou

ROCCO PETRUCCI

“

We’d love to do more round table sessions and curate an avenue for industry leaders to come together to discuss and implement change.

Ultimately, it’s about showing the greater industry that we can break down the barriers of business communication and all learn from eachother. Whether you have a salon in a different city or the same street, it's important to open up discussions and implement changes from within our industry. Creating a platform for communication that is visible to the wider industry is what INSTYLE represents and passing on insights and information is a responsibility every one of us in the industry has.”

Cameron Pine

88 INSTYLE

OVER A THREE COURSE lunch at The Ludlow Bar & Dining Room guests enjoyed: Entrée: Pan fried scallops, sweet raisin purée, apple, walnut Crispy short ribs, braised Savoy cabbage, coriander and sesame seed Cauliflower and chickpea fritter, smoked eggplant, spiced nuts, soft herb salad Main: Goats cheese ravioli, pumpkin purée, salted lime pepitas, crispy sage Pan seared Barramundi, chat potato, fennel, saffron and lemon emulsion Roasted chicken breast, potato fondant, burnt carrot purée, orange, witlof and chicken jus Dessert: Chocolate torte, mixed berry lavender compote, crème fraîche Crème brûlée, banana and hazelnut jam Ludlow Bar & Dining Room: 6 Riverside Quay, Southbank, Victoria www.ludlowbar.com.au

INFEATURE

Coded Wella Professionals has released its latest innovation from System Professional with a product line that now nourishes as much as it styles. Having launched in July, the new line combines its notorious styling system with a new vitamin enriched formula, all in all titled the CreativeCode complex. The new products offer System Professionals’ optimal salon quality while protecting and nourishing the hair.

T

he brand has launched their first ever products that combine both styling and care, and act to magnify the natural energy of hair. The existing EngergyCode Complex has been combined with the latest nourishing ingredients to instantly leave hair energised, manageable and protected.

“Day after day, styling can take its toll on your hair,” shared Poppy Delevingne, model, actress and System Professional Ambassador. “After experiencing the amazing benefits of my unique System Professional EnergyCode, I could see the energy my hair had been lacking. Using the new System Professional styling range, I can really feel the difference of the products. My hair holds its style all day, but feels natural and effortless.”

With revolutionary BB and CC creams offering coverage and additional nourishing benefits to the skin, it is an important feat in the industry to replicate this concept for hair. CreativeCode does just that by combining advanced haircare technologies in an infused solution that complements individual styles whilst keeping luscious locks healthy and glowing.

Non-nourishing styling products prevent users from styling their hair often, for the fear of long-term damage. This is a real concern amongst clients, so the brand actively sought to address and solve the issue. The range offers three product lines each of which offers women the perfect magnifying styling system.

Beautiful Base (BB), Creative Care (CC), and Dynamic Definition (DD) each offer uniquely designed technology from CreativeCode that retains natural movement whilst also providing hair with added care benefits.

The collection offers products such as an Instant Reset tool for the roots of the hair, Perfect Ends to nourish and moisturise

individual strands, Sculpting Clay, which is made of an ultrafine clay that forms an elastic layer on the hair, Platinum Fix, a new and improved hair gel, Instant Energy, a leave-in product devoted to texture and Blue Shaper, to offer lasting control.

A unique balance of active ingredients, the products hold style, while leaving the hair smooth, light and healthy. Who says you can’t have it all?

For more information visit www.systemprofessional.com

INSTYLE 89

INHAIR T H E

L AT E S T

S A L O N

A R R I VA L S

ALFAPARF MILANO Style Stories Sea Spray.

(03) 9336 2088 NAK Care Blonde Shampoo and Conditioner.

(07) 3895 4544 MARULAOIL Rare Oil Perfecting Hairspray.

1300 365 350 SYSTEM PROFESSIONAL Creative Care Instant Energy Dry Conditioner, Perfect End Hair Lengths Lotion and Soft Touch Polishing Cream.

1300 889 886 JOICO K-PAK Color Therapy Luster-Lock Multi-Perfector. 1300 764 437 REVLON PROFESSIONAL Be Fabulous C.R.E.A.M. Curl Defining Shampoo, Defining Gel Curl, Shine Gel and Matt Clay and Fanaticurls Strong Sculpted Curl Activator. 1300 738 776 AMARGAN HAIR THERAPY LONDON Colour Sustain. 0419 348 476

90 INSTYLE

INHAIR

SCHWARZKOPF PROFESSIONAL Mad About Waves Windy Texture Balm and Refresher Dry Shampoo. 1800 251 887 NAK HAIR Keratin Smoothing Shampoo and Care 4 Ends Daily Leave-In Moisturiser. (07) 3895 4544 CANTU Shea Butter for Natural Hair Moisturizing Curl Activator Cream. (03) 9687 7225 KERATIN COLOUR Defend My Colour Mask. (02) 9666 3611 MOROCCANOIL Curl Enhancing Conditioner. 1300 437 436 ARMINO Peace Prodesign Gloss Milk. (02) 9719 1414 AMARGAN HAIR THERAPY LONDON Advanced Styler. 0419 348 476 LENDAN Care Series Color Addict. 1800 536 326 ALFAPARF MILANO Style Stories Blow-Dry Cream. (03) 9336 2088 DESIGN.ME Puff.Me Light. (02) 9666 3611 REVLON PROFESSIONAL Be Fabulous Texture Care Smooth Hair.

1300 738 776

INSTYLE 91

INHAIR

THEORIE Charcoal Bamboo Detoxifying Shampoo.

(02) 9666 3611 MARULA OIL Rare Oil 3-In-1 Styling Cream and Style Extending Primer. 1300 365 350 SYSTEM PROFESSIONAL Dynamic Definition Energy Control Flexible Hold Spray. 1300 889 886 SEBASTIAN PROFESSIONAL Dark Oil Hair Oil. 1300 728 333 SACHAJUAN Hair Repair. (07) 3395 4997 ZEEBA ORGANICS Hair Growth Blend. info@zeebaorganics.com.au REVLON PROFESSIONAL Style Masters Photo Finisher Strong Hold Hairspray, Glamourama Natural Hold Shine Spray, Reset Volumizer + Refreshing Dry Shampoo and Brightastic Styling Primer + Anti-Frizz Shine Serum. 1300 738 776 FRAMESI Energy Black Shampoo. 1800 066 144 MUK Hair Lacquer. 1300 768 264 ARMINO Peace Prodesign Freezekeep Wax. (02) 9719 1414

92 INSTYLE

Heal your scalp for greater hair.

Our Purify STEP BY STEP Hair and Scalp treatments are created specially to combat hair loss and eliminate dandruff for all round protection and prevention. Purify’s blend of Active Botanical Extracts gently cleanses the hair and skin surface to eliminate flaking, itching and oiliness of the scalp. Purify restores natural pH balance to the hair and scalp reducing premature hair loss whilst promoting hair growth.

ANTI-DANDRUFF CONCENTRATED TREATMENT eliminates, prevents & hydrates

ANTI-HAIR LOSS CONCENTRATED TREATMENT stimUlatinG hair GrOWth COmpleX*

Treats and cleanses hair and scalp.

Contains Piroctone Olamine, Nettle Extract and Tea Tree Oil to help relieve itching and flaking for a healthy scalp.

*Our exclusive hair growth complex combines a blend of Tea Tree Oil, Arnica Montana and Capsicum Frutescens to gently cleanse the skin surface around the delicate hair follicle, while promoting healthy hair growth.

SIZE: 12 vials x 10mL

SIZE: 12 vials x 10mL

MADE IN AUSTRALIA | NATURALLOOk.COM.AU

INHAIR

R+CO Spiritualized Dry Shampoo Mist. 1300 725 122 LA BIOSTHETIQUE Botanique Pure Nature Intense Styling Cream, Gentle Styling Mousse and Intense Mask.

1300 554 069 REVLON PROFESSIONAL Style Masters Amplifier Mousse Volumizing Fiber Mousse. 1300 738 776 KERACOLOR Color + Clenditioner Emerald. (02) 9666 3611 MOROCCANOIL Curl Enhancing Shampoo and Curl Re-Energizing Spray. 1300 437 436 SYSTEM PROFESSIONAL Beautiful Base Instant Reset Dry Shampoo and Dynamic Definition Platinum Fix Elastic Hold Gel. 1300 889 886 KÉRASTASE Resistance Length Strengthening Shampoo, Scalp and Hair Serum and Length Strengthening Conditioner. 1300 365 552 ALFAPARF MILANO Style Stories Fiber Paste.

(03) 9336 2088 ORS Olive Oil. (03) 9687 7225

94 INSTYLE

INSPIRE. CREATE. COLOUR YOUR MUSE.

12 HIGHLY VIVID DIRECT COLOURS PERFECTLY INTERMIXABLE FOR UNLIMITED COLOUR EXPRESSION

Empowers you to create any colour from natural to vivid tones with ease.

Uses the unique Penetration Enhancing Complex.

Colour Anchoring Technology ensures colours last.

CREATE YOUR MUSE WITH COLORMUSE BY PRIMIENCE

PINK

RED

ORANGE

YELLOW

GREEN

BLUE

VIOLET

GRAY

BROWN

BEIGE

CLEAR

WHITE

EKI is the official Australian distributor of Arimino, Eugene Perma and Shiseido Professional Hair Products.

For further information or an in salon training-demonstration-consultation, please call 02 9719 1418 or visit our website www.eki.com.au Mobile: 0404 831 488 | Email: ekihair@gmail.com or eric@eki.com.au Showroom and Office, Shop 1, 52 Lyons Road, Drummoyne, NSW 2047, Australia Salon and Training Centre, 83 Lyons Road, Drummoyne, NSW 2047, Australia

INBEAUTY

CC Relaunch

Photography by Tim Ashton Hair Direction by Richard Kavanagh Makeup by Mia Hawkswell and Normal Gonzales Styling by Isabella Jacuzzi

IT Cosmetics has relaunched its iconic CC+™ Cream, which protects the skin with SPF 50+ sun care coverage and offers hydration, smooth texture and skin brightness. The colourcorrecting product camouflages any skin imperfections and is also imbued with an anti-ageing serum, as well as hydrolysed collagen, peptides, vitamins A, C, B and E and antioxidants to minimise pores, reduce wrinkles and heighten radiance. The best-selling product ranges from fair, to light, medium, tan and dark to suit skin tones across demographics. (02) 8880 9446

Ultra-Lite Wellness brand endota have launched an Ultra-Lite Oil-Free Moisturiser to their new age range, made to deliver hydration in the pursuit of healthy, balanced and clear skin. The light weight product is imbued with a complex of peptides and niacinamide, as well as sodium hyaluronate, topical kombucha and beta glucen for smooth skin and clear pores. The unique formula reduces oily skin and diminishes the appearance of wrinkles. The luxurious product is available from August. (03) 5971 8700

Beauty news

Acne Answer

Danné Montague-King have researched the prevalence of acne for Australians, discovering that up to 85 per cent of Aussies will develop acne in their lifetime and nearly half of men and women will have these skin concerns into their thirties. The brand’s Betagel product acts a solution for these skin issues, specifically targeting a fresh scar or as part of a scar revision treatment. Debbie Dickson, DMK’s Director of Education, advises using it as an anti-acne scarring wonder product. (02) 8424 6606

Primed Sisley’s recently launched Instant Correct Primer Collection provides professional tinted primer products, creating an ideal base to prepare the skin for makeup and hold its radiance and quality through its wear time. The products also act as a skin perfecting fluid to instantly rebalance the natural skin tone and even out the complexion with continuous use. The product is available in rosy and lavender hues to suit tone. www.sisley-paris.com/en-AU

96 INSTYLE

Lash Lift After releasing their successful Eyelash Curl, RefectoCil has launched Eyelash Lift with a quick formula that creates longer, thicker and fuller looking eyelashes in a 13 minute application. The brand’s Lifting Pads can be reused up to 100 times and come in three sizes, while eyelashes can be tinted after lifting in just the one treatment. Providing a new alternative to fake eyelashes, the product offers instant and effective results. www.refectocil.com.au

Be A BROWISTA refectocil.com.au

Don’t forget to follow us on Facebook - Refectocil Australia & New Zealand - for the latest info & news

INBEAUTY

HIGH

Brow

These brow pencils will release your inner artist and realise your best brows.

REVLON Colorstay Brow Crayon in Soft Brown. 1800 025 488 KAT VON D Signature Brow Precision Pencil in Blonde. www.sephora.com.au YOUNGBLOOD Brow Artiste Sculpting Pencil in Natural Brunette. 1800 625 387 CHARLOTTE TILBURY Brow Lift Three-Way Shape Tool. www.charlottetilbury.com/au KAT VON D Signature Brow Precision Pencil in Taupe. www.sephora.com.au MAC COSMETICS Eye Brows Styler in Lingering. 1800 613 828 REVLON Colorstay Brow Pencil in 22 Dark Brown. 1800 025 488 98 INSTYLE

Which ‘Plex are you using?

FRESH FACED

In a crowded market of cosmetic treatments, injectables and a confusing and often conflicting range of treatments, Miss Franc owner Francine Ithier has given discerning clients a noninvasive solution to ensure their skin glows from within.

F

rancine Ithier operates her Eastern Suburbs business through a stellar repuation. Her ‘less is more’ approach has led her to invest in a machine that give all types of clients an instant solution for that filter-free skin.

The Byonik laser skin rejuvenation system uses the body’s pulse as a guide to adapt its frequency during treatment and release energy into the skin with every heartbeat, improving skin texture and an instant 'lifting apperance'.

Coupled with red light and hyaluronic acid, the treatment infuses the skin with unparalleled levels of moisture, results that are visible instantly and generally improve over the several days even after the first treatment. By stimulating cell processes, improving skin elasticity, moisture and volume, it’s also the perfect treatment for those commonly concerned about technology and any possible side effects that can be present post treatment.

Acne, Rosacea and hyperpigmentation are all dramatically improved with just one treatment, although ideal results come over a course of four to six treatments approximately a week apart, leading on to monthly treatments for maintenance.

“While treatments such as ablative lasers, micro-needling, microdermabrasion or strong chemical peels can have great short term results, in the long run they can also weaken the skin and leave it more prone to accelerated ageing and damage from stress and environmental influences,” Francine said. "People will hear cosmetic physicians say this time and time again: that ‘less is best’ and that they like to enhance the ‘natural you’, but I don’t think many people practice the philosophy they preach."

Not only has Francine seen patients come to her with cumulative longterm effects of certain more aggressive treatments, for her it’s overlooked how important it is to understand the client and know when enough is enough.

At the same time as healing the skin, Byonik provides significant anti-ageing results. The process involves massaging hyaluronic acid gel and antioxidants onto the skin’s surface using the laser’s red and infra-red light to help this penetrate into the skin cells. The treatment is non ablative and generates no heat, so it’s great for patients with needle phobias or those who don’t want any downtime post-treatment.

It works well in conjunction with injectables in terms of instant healing, allowing patients to head straight back to work just 30 minutes after being treated. It can even be experienced immediately after dermal filler treatments to accelerate healing and break-down bruising more quickly, making it a real game changer for an experienced cosmetic physician like Francine. www.missfranc.com.au

Take the TrichoPlex challenge for just $69 You may just get a surprise and save yourself some money!

EVALUATION

KIT JUST

$69

Your Colour and Lightening Peace of Mind

02 9489 7776 sales@trichovedic.com.au trichovedic.com.au trichovedic @trichovedic

INBEAUTY

Sculpture Build your best winter skin with these masques.

LUZERN LA Defense Urban Protect Detox Mask. 1300 367 969 MAC COSMETICS Reset and Revive Charcoal Mask. 1800 613 828 AVEDA Botanical Kinetics Deep Cleansing Clay Masque. 1800 706 377 SKINSTITUT Enzymatic Micro Peel. (02) 9460 7559 ALPHA H Balancing and Pore Refining Mask With Jojoba Oil. (07) 5529 4866 DERMALOGICA Sebum Clearing Masque. 1800 659 118 PAYOT Uni Skin Masque Magnetique. (02) 9874 1166 LA BIOSTHETIQUE Masque Clarifiant. 1300 554 069

100 INSTYLE

THE INDUSTRY SOURCE

REGISTER NOW FOR THE HAIR INDUSTRY’S #1 EMAIL NEWSLETTER

www.facebook.com/INSTYLEstyleicons @instylehairmag

www.styleicons.com.au

SALON ESSENTIALS Solutions for hair problems

FASTER BUT GENTLER HEAT STYLING Contact DATELINE IMPORTS P/L AUS (02) 9666 3611 NZ 0800 169 600 www.datelinecity.com

BE INSPIRED BY ARTISTS & MODELS Embrace your creativity with Brushworx Artists & Models. Created by the Dateline Creative Team, this imaginative and unique design series elevates a simple brush into a work of art. Where brushes become an imaginative subject of desire.

The faster, hotter yet gentler way to superior heat styling. Silver Bullet Titanium 230 IR Elysium Infrared Hair Straightener features infrared lights which gently heat hair from the inside out, retaining moisture and brilliant shine.

BLONDE ENVY, RIGHT THIS WAY! Transform brassy gold to icy platinum in only five minutes with the Echos Anti Yellow Shampoo. Rich fermented grape extract instantly neutralises any discoloration. Yellow, brassy tones have met their match.

HALL OF FAME Inducted into the InStyle Best Beauty Buys Hall of Fame, Parlux 385 Power Light Ceramic and Ionic Hair Dryer is both incredibly light and incredibly powerful. Unparalleled Parlux performance from the #1 professional hair dryer brand worldwide.

STACK IT UP Your traditional curler just doesn’t stack up! Silver Bullet MasterCurl saves you precious space, time and money. Upright, super-fast heating, affordable hot roller sets with higher heat to create a tighter, longer-lasting curl. Hotter, faster, better curls.

A GEM OF A DETANGLER America’s favourite detangling brush gets glamorous. Limited edition WetBrush in gorgeous gemstone-inspired finishes, featuring WetBrush’s exclusive IntelliFlex bristles to effortlessly diffuse tangles in both wet and dry hair.

COLOUR CORRECTION GOES VEGAN Colour correction with a conscience!

Malibu C helps you become a colour correction expert with extraordinarily easy and inexpensive 100% vegan, water-activated formulas. Three simple tools turn colour correction into a foolproof 45 minute opportunity.

CHARCOAL IS THE NEW BLACK Hair freed from damaging impurities.

Theorie Charcoal Hair Collection purifies and refreshes hair with an exclusive botanical blend of BinchōTan white charcoal and bamboo extract. Collection includes Charcoal Bamboo Detoxifying Shampoo, Conditioner and Mask.

CRAFTED WITH PRECISION Super affordable and super chic, Iceman professional scissors and thinners are precision crafted with micro-serrated blades and removable finger rests. Ideal for trimming any length of hair, wet or dry. Rose gold for glamour, matte black for understated cool.

THE PERFECT FOIL Strength, performance and durability.

Robert de Soto iFoil is the costeffective companion for highlighting, marbleising and streaking. With a extensive range of foil colours, microns and widths, iFoil meets every demand.

SALON SMART HAS STRUCK AGAIN This time by sourcing a range of premium professional bleaches without the premium price tag.

Faster, better results from using a lower volume of peroxide. Available in a variety of formulas to suit all your colouring needs.

SUPER SONIC

PASTEL PALETTE

The cult favourite Dyson Supersonic hair dryer professional edition uses multiple technologies to control intensity, volume, and heat for controlled, precision drying and styling. The glass bead thermistor measures temperature 20 times per second to ensure extreme heat protection, while the Dyson V9 motor enables quick and quiet drying. This professionally engineered model caters to all styling needs with three, easy-use attachments. It’s a must-have drying and styling product for comfort, quality, aesthetic and technology. www.dyson.com.au/ supersonic-professional-signup or call 1800 239 766.

Offer clients a unique service with Echos Color Pastel Professional Hair Colouring Cream, available in pastel tones of lavender, pink, mint, platinum violet, light blonde violet and very light blonde violet. Use as a permanent or semi-permanent colour, toner or filler, all from one tube. Made by Pettenon in Italy, premium Italian pigments offer infinite colour versality with 132 shades.

Dateline Imports (02) 9666 3611

MILKSHAKE

BARBER DRYER The Barber Phon Hair dryer by Gamma Piu is a hair dryer produced with barbers in mind. At 2000 watts it delivers 99m³/h and weighs only 560 grams. It has been designed with an ergonomic grip with switches on the side of the dryer and a cold shot button to set the style. It also features both hair and beard settings for optimum male styling.

Amazing Hair Australia (03) 8360 7324

The latest tools, terms and technology COVER UP

Correct, brighten and beautify colour with three new ammonia-free Nutri Color Crème cold shades. Available are two neutralising shades, 1011 and 1022, and a chromatic shade, 190, in the range. Made from a blend of cosmetic ingredients and a conditioning system that also combines provitamin B5, grapeseed oil and a selection of ionic pigments, hair is left radiant, healthy and shiny.

Revlon Professional Australia www.revlonprofessional.com

Glide Hair Tools has acquired the latest in salon technology in developing a superior cape creation. The New ½ & ½ Cape with Stretch Neck offers ultimate protection against water and hair, with a top section especially designed as a barrier for chemical work. Artists can now feel confident that their clients are fully protected amongst the salon madness.

The new and improved cape is fashioned with arm slits and is 100% stain resistant.

Glide Hair Tools (02) 8730 8847

Bring all the clients to the yard with this complete range of lightening products.

There are a number of solutions for insalon lightening and toning made from professional formulas using high quality raw materials and naturally-sourced active ingredients. A complete range of solutions to transform any service into a perfect blond. QLD & NSW distributors -Conceptual Brands 1300 110 032, SA & NT distributors - Hair Beauty Co-op 1800 635 545, VIC distributors kelly.milk_shake@ hotmail.com, WA distributors - Hair Supplies (08) 9339 2881

PURE EVOLVE PLEX LIGHTENING POWDER

HAIR DREAMS Clients suffering from hair loss and thinning will walk out feeling a million dollars with MicroLines. It integrates a micro-fine, virtually invisible hair net into the client’s existing hair, giving them natural hair fullness, even with advanced hair loss. The additional hair feels like their own, even when swimming, in the sauna, or riding a convertible with the top down.

Hairdreams 1800 972 141

With nine levels of fastacting lift, Pure Evolve Plex Lightening Powder with bond multiplier protects the hair structure as it lightens for the entire development.

It is a no-yellow, blue bleach suitable for all hair types. Pure Evolve Plex is a protecting bond multiplier shielding and repairing the inner structure of the hair.

Hair Jamm (07) 3850 6200

MAGIC MUK Muk has released three new hair care essentials. These include their new Hot muk 6 in 1 Working Spray, a multifunction spray that provides flexible weightless hold with zero stickiness, their Hair Lacquer with a new iteration of its formula and packaging, and the muk Blow 3900 – IR, which has innovative infrared lights imbedded in the dryer’s barrel that are used to infuse a gentle heat deep inside the hair shaft. Muk 1300 768 264

LEATHER LOOK Making a fashion statement in your salon is easy with the leather-look apron from Glide.

Made from coated, knitted polyester, this flattering piece includes extra-long ties for size adjustment, making it a polished accessory for any stylist.

Glide Hair Tools (02) 8730 8847

LUMISHINE LOCKS Use highlights and low-lights to define, structure and complement a client’s face shape with Lumishine DD Crème shades. The unique demi-permanent crème formula conditions even the most damaged hair, infusing each strand with rich, vibrant dimension. Available in 20 luscious hues.

Sabre Corporation 1800 803 768

The latest tools, terms and technology HAIR HEALTH Return strength and elasticity to hair with Khairpep, an advanced leave-in peptide treatment, made with K18PeptideTM that can enter the hair and bind to the inner structure of the cortex to make it healthier. Simple to use and with only four minutes to treat hair, the treatment doesn’t add any basin time to a client’s appointment, making it a great additional add on to any service.

Luxury Beauty Concepts (03) 9553 2142

INFEATURE

The Making Of Aveda’s new, dually-thematic campaign champions looking internally for optimal self-confidence and embracing one’s uniqueness, while also advocating for professionals and consumers to be observant of the processes, ethics and innovations of the world around us. Welcome ‘Know What You’re Made Of’.

A

veda has launched an important new campaign for the brand, debuting the Know What You’re Made Of crusade that speaks to Aveda’s rich and significant heritage, while also paying tribute to its modern and towering current stature. It focuses on Aveda’s founding principles, namely of using high-performing, naturally derived ingredients and distinctive aromas, abiding by a cruelty-free, no animal testing policy, and following an environmental mission while marking the first major initiative in their 40th birthday celebration to be formally acknowledged in October.

108 INSTYLE

“We’re inspired by the provocative and heightened energy the younger generations and conscious consumers are bringing to the world, and their willingness to champion authenticity and ‘do’ over ‘say.’ This philosophy is the core of Aveda,” said Aveda Global General Manager Barbara De Laere about the new aesthetic. “This is why we want to join them via our mission of caring for the world we live in and our naturally derived products that align with their values.”

“As a global brand, we are continuously striving to create a positive impact,” she continued. “From our wind- powered

manufacturing facility in Minnesota to our environmentally-friendly, organic farming partners in India, to an employeeorganized Walk for Water in Japan, giving back is in our DNA. It’s a tribute to [Aveda founder] Horst Rechelbacher’s vision when he created our founding principles in 1978.”

The campaign launch will be comprised of a digitally-led journey targeted at consumers, who will discover important facets of the brand, share their own stories online and be able to purchase Aveda products online with ease. A social media-driven campaign will be situated on Snapchat, Instagram, Facebook and Pinterest, while an all-new website will take visitors ‘beyond the label’ to truly know and understand details of the product ingredients.

The campaign coincides with a local Aveda Australia Instagram launch, which will become the ideal online location

for the fashion-focused and ethically conscious consumer. The Instagram profile will provide a local hub true to the global Aveda values, supplementing their high profile international channels.

The campaign will also be a digital ad campaign, with new assets and imagery provided for salons and brand marketing.

It will also serve as the theme for Aveda Congress, a premiere, biennial event that invites thousands of Aveda artists, salon owners and professionals from around the world to company headquarters in Minneapolis, Minnesota, taking place in October.

The campaign images stay true to the brand’s core values, showcasing unique, authentic and diverse women with strong ideals as their stars. The theme speaks from a theoretical perspective in terms of self confidence and self esteem, but also to literally knowing what the products are made of – and how, something that continues to be pivotal in the Aveda culture.

The theme is prevalent when looking at the brand’s headquarters in Minneapolis, Minnesota. Situated on a 58-acre, National Wildlife Federation Certified habitat including honeybee colonies, the 276,000 square-foot facility houses over 700 employees, who are all deeply invested in the brand’s philanthropic mission, and treated to elements of wellness perks in their daily employment. In its manufacturing processes, ingredients and employment

structure, the brand provides the utmost level of thought and care.

It’s these values that make up the full Know What You’re Made Of theme, celebrating 40 years of Aveda’s commitment to their consumers, employees and the planet at large. On their important milestone birthday. Aveda use this campaign to encourage consumers and professionals to look deeper, be confident, embrace innovation and put ethics front of mind all within one theme – what a gift.

For more information visit www.aveda.com.au INSTYLE 109

INFEATURE

PERFECT POPS The latest colour innovation from Shiseido’s Primience Colour range, COLORMUSE affords stylists with the ultimate creativity free of compromise.

W

ith the nourishing formula you’d expect from world leader in skincare, Shiseido, their colour lab has just turned up the boundaries of creativity empowering stylists to create dramatic colour effects from natural to vivid tones – all while improving the quality of all hair types.

Comprised primarily of 12 intermixable direct-dye colour treatments that penetrates even stubborn Asian hair – COLORMUSE as the ideal solution to any salon colour client and the perfect up-sell to clients wanting more from their colour service.

Typically the redness is Asian hair is more resistant to absorbing colour, yet COLORMUSE solves this issue through carefully selected direct-dyes with anti-red melanin colour pigments – especially into cooler colour shades. This ensures complete controllability with Asian hair, creating more vibrant results – infinitely extending the colour palette for every hair type.

COLORMUSE is composed of Shiseido’s exclusive skincare component ‘Aqua-in-pool’ a complex crafted from Shyaluronic acid (hydrophilic and lipophilic) to help deposit the direct dye to the hair cuticles. Ultimately, this provides longer lasting colour while moisturising the hair.

The range also contains unique technology that is usually used in whitening skincare products that helps to maintain the hair’s ‘hydrophobicity’ while shielding for long-lasting results and protecting from damage. With such a leading reputation in highquality skincare, it’s little wonder Shiseido is starting to utililise the best of this technology in the hair as well.

Accompanying the range is also an exclusive color remover that combines three types of persulfates in an optimised balance to remove dyes while minimising melanin decomposition and hair damage. Add in a Color Equalizer spray to pre-condition hair prior to colour for even distribution, a Top Coat or color gloss to prevent hair colour from fading and Color Shampoo and Treatment ideal for athome care and the range completes the ultimate colour experience.

“We hope to empower all stylists, letting you take the creative lead and explore your creativity. From there, the customer 110 INSTYLE

“We hope to empower all stylists, letting you take the creative lead and explore your creativity. From there, the customer becomes the muse and together you bring COLORMUSE to life,” SHISEIDO PROFESSIONAL

becomes the muse and together you bring COLORMUSE to life," said a brand statement.

The brand has also come up with four special recipes across a general theme of ‘Bold and Cool’, ‘Smart and Cool’, ‘Sweet and Spicy’ and ‘Creative and Imaginative’ – it’s time to hit the creative button while simultaneously achieving the ultimate hair condition in your salon.

What’s your Muse?

For more information visit www.eki.com.au

Clinic of

HOPE

The words hope and clinical don’t commonly go together, but for Melbourne’s leading Dermatology, Hair and Scalp clinic, reinforcing a confidence in their patients begins with the latest technology and continues with ongoing care and concern, discovers Cameron Pine.

S

inclair clinic is an unusual Dermatology clinic for a number of reasons – unlike the stark ambiance of many cosmetic or skin and hair related clinics, just like the many colours and ages of their patients, the clinic is designed to celebrate diversity and coach individuals through a range of 360 degree options for scalp, skin and hair health, including a state of the art Kérastase Scalp Salon.

“Firstly, we have integrated a hair salon into a clinic, not just as another way of accessing advice on hair loss but many people don’t know whether to go to a hair salon or doctor,” said Professor Rodney Sinclair. “Not only do GP’s often wrongly diagnose patients or tell them ‘hair loss is not a condition’, but understanding expectations and concerns is the first step to accurately treating a patient. Initially, people come in to see us and say they don’t want to go bald but their expectations shift once treated and they want it back as thick as it was."

Professor Sinclair explains that people are living longer, may be re-partnered and hair is an evolutionary sign of fertility. "Losing hair at a young age is still seen as unattractive or undesirable."

Partnering with Kérastase, the clinic is as much about treating clients as it is about educating how hair grows and changing the perceptions of hair loss. Dealing with concerns from mild to severe it all starts with a comprehensive hair and scalp service and ongoing care and recommendations through Kérastase’s leading hair and scalp care collection – Densifique and Specifique.

Complete with Kérastase designed active ingredient Stemoxydine.

Densifique stimulates dormant stem cells in hair follicles and

imitates an optimum environment for growth and regeneration and Sinclair sells more of it than any salon in Australia, thanks to the most comprehensive diagnosis.

Set over three levels, the Sinclair clinic also features a research laboratory that founded the creation of Minoxodil tablets – another solution to hair loss instead of common and somewhat risk inducing long term finasteride use among men. Minoxodil is a patent exclusive to the Sinclair clinic and is combined with a number of other treatment options available at the clinic.

Prescription Finasteride, which works by stopping the conversion of testosterone to dihydrotestosterone in the prostate, however Minoxodil is TGA approved and also available in pharmacies without a precription.

Not only is hair loss no longer a fast track to baldness, it’s as much about education around the number of options available to treat it which is why the Sinclair clinic adopts a completely holistic approach. Educating patients on how hair grows is a huge part of the process.

“People are often unaware that hair grows in cycles and that hair PH of the scalp is different to everywhere else on the body. It’s about an integration of services and some patients can take up to 6 months to respond," Professor Sinclair said. “Hair loss is a process that can be modified. For a long time many dermatologists haven’t seen it as a treatable disease."

“Hair loss is a process that can be modified. For a long time many dermatologists haven’t seen it as a treatable disease.”

Many patients at Sinclair combine a number of treatments at from transplantation to oral medication and onto programs such as Kérastase Densifique. There are also micropigmentation and various camouflage techniques that every client is educated about over and above a one size fits all treatment program.

Professor Sinclair likens hair loss to a leaky bucket, ‘you can keep topping it up at the top but you will continue to lose it from the bottom'. Treatments need to consider natural thinning combined with further hair loss. This is why every patient has a series of photographs on file – like a library of their hair journey from their first appointment through their treatment journey.

The clinic also features a state of the art Vectra 3D imaging machine – worth more than half a million dollars, it uses hundreds of cameras to diagnose all skin conditions over the entire skin surface, making it a true leader in melanoma detection.

The real heart comes in the process at Sinclair. The clinical nurse Kaye's job is often to comfort and talk patients through their diagnosis and treatment, taking away the anxiety. A small child was in on the day who suffers severe hair loss and, for the clinic, it’s just as much about making her feel no different to anyone else as it is about the treatment.

Hair, help and hope – welcome to Sinclair.

For more information visit www.sinclairdermatology.com.au INSTYLE 111

INBUSINESS

ARE YOU ARE DO-ER OR A RE-DO-ER? Being a DO-er in your salon business is a great thing. But being a RE-DO-er is the bomb!

It can be the big difference that sees you moving forward and creating the business and life you deserve. So, are you a DO-er or a RE-Do-er? Lisa Conway takes a closer look.

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verything that’s ever held me back in business is my fault.

Owning that I was in my own way was the biggest shift I needed to make. Let me share a part of my learnings with you, a little piece of my journey, so you can learn faster than I did.

I am a DO-er (always have been). I love ticking things off my list.

But recently I’ve changed from being a DO-er to being a RE-DO-er.

Or, as I’m about to explain, to a “tweak it and go again” approach.

A DO-er does most things themselves, knowing they can control the result. I always felt that if I did it myself, it got done, it got done quicker and it got done to my standard. In reality, it’s a ticking time bomb of burn-out and overwhelm.

Instead of a ticking bomb, try this truth bomb. The definition of a business is one that’s profitable without the owner present, without the owner doing “the thing”. In your case, “the thing” is the haircut, the colour, the salon client – the technical stuff.

You need to adopt a new way of thinking, one that asks you to always find the truth. Yes, truth is always the first step, then creating a plan around your team training so you can step back from “the thing”.

My advice is to approach training as a RE-Do-er (not just a DO-er).

Often I see salon owners training team members in areas the team isn’t keen on. Learning X doesn’t float their boat; they can’t see the point and your training results end up half-baked at best.

Instead, you need to make the connection between the training and what it delivers. What’s the training for? What’s the desired outcome? How does learning X benefit the team member, the team and the salon business?

You need to get engagement. Ask your team members for their opinions and ideas. Find out what the real problems are, where the opportunities sit and shape your training plan accordingly. Then, don’t just DO it, RE-DO it. Keep tweaking it until you get it right.

As salon coaches, we come across people who’ve been trained within an inch of their lives on retail sales, yet they still don’t get it.

ZING comes in and flips the thinking on its head and suddenly they’re off and running. It’s because we train in a way that makes sense to the person learning, not the person teaching.

Start with a team honesty check. What clients would you like to work on all day? What would that look like money-wise? Is there a demand for it? Can we make a business from that service?

Take vintage hair styling as an example. When a salon owner told me she was training her team in vintage styling, my first question

112 INSTYLE

was "why?". and she replied, "it’s cool. I just love the era in hair.

It was so beautiful."

I asked, "how many enquiries a week do you get for vintage styling? Does your brand reflect vintage styling as a point of difference? Does the team care to learn this skill?"

Turned out that the demand for vintage styling was about one a month and the team couldn’t see the point. It was doomed to flop before she even began.

Here’s the thing. This salon owner is a DO-er. She gets stuff done. Because she’s such a DO-er, she’s run out of new things to do, hence the vintage styling class.

This is where becoming a RE-DO-er mindset works magic.

Instead of chasing new ideas and shiny objects, ask yourself how well you’re doing the basics in your salon. Are the “bread and butter” things being done to perfection? How long does it take to do a service? Could your team do it more efficiently?

These are the real questions – the questions RE-DO-ers ask.

The everyday, unsexy things about business can be boring.

Here’s the thing: BORING is PROFITABLE – even if it doesn’t sit so well with the creative mind of the hairdresser.

Learn to love the everyday aspects of your business, put your heart and soul into RE-DO-ing them, over and over. Take a fresh look at things you already tried – flyers, refer-a-friend programs, welcome packs – where you maybe didn’t get huge results first time. Look again, make some tweaks and do it again. RE-DO it, and keep RE-DO-ing it until it’s exactly as you want it. Then look around and RE-DO the next thing. And the next.

My best example here is sex. Remember the first lover you had? How does that compare to the one you have now?

Exactly!

You are the problem, and you are the solution. I love helping salon owners get their head around that way of thinking.

BOOM! That’s the sound of the truth bomb and you stepping up, RE-DO by RE-DO, from the hairdresser who just bought him or herself a job, to entrepreneurial business owner enjoying all the rewards that can bring.

For more salon team wisdom, email me at lisa@zingcoach. com.au, visit my website, find my video tips on YouTube, join Club ZING or read my latest book Your Salon Retail: the no-nonsense, no-hype guide to kick-arse retail in your salon business. www.zingcoach.com

INBUSINESS

TEAM HAPPY A happy, healthy team can significantly increase performance, lower costs, reduce employee turnover and boost morale. Here are eight easy to implement strategies to help boost your salon's happiness and health, writes Joanne Neville.

1. DRINK MORE WATER

5. YOUR WORKSPACE

It’s recommended that you drink 8-10 glasses of water per day.

Sounds simple? Although a lot of people don't do it. Drinking plenty of water increases energy and relieves fatigue. It also boosts your immune system and improves your skin complexion.

Provide a jug of chilled water in your salon, spa or clinic’s fridge so your team can easily get a refreshing drink during their breaks. Add some lemon or mint to the water to mix things up and encourage more water consumption. Even better a filtered water tap is recommended.

Working in a clean and comfortable workspace can have tremendous effects on your team.

Consider your air conditioning and heating. It’s important that the temperature is comfortable not only for you clients but also for your team.

Keep it tidy. Working in a clean, organised space creates a nice place to work in, plus it makes doing your job easier when you can easily find what you need or tidy up quickly.

Have a nice space where your team can take breaks. Things like comfy seating, magazine, pot plants and even a diffuser can help!

2. PROMOTE HEALTHY FOOD

6. TEAM ACTIVITIES

Healthier staff are generally more motivated at work and are sick less often. Promoting healthy food can have a positive impact on your team and your business.

Provide snacks for your staff, or start a snack club where each week a staff member is in charge of supplying some healthy options like fruit, nuts or home baking.

Talk to your team about healthy alternatives and highlight that reducing your sugar intake can help avoid those midafternoon slumps.

No matter how busy it is, ensure you and your team have time each day to eat lunch. Skipping your break isn’t a good idea as lunch gives you the energy you need to get through the rest of the day.

An important aspect of a happy, healthy work environment is a great team culture.

There are so many ways to create or improve a strong culture. Once every month or so organise a dinner, drink or activity for your team.

Socialising can lift your spirits and helps build a team bond.

Have a team building day. Team building activities not only bring employees closer, it can also help improve communication and productivity.

3. TAKE A BREAK Another great way to create a healthy work environment is to encourage your staff to use their time between appointments wisely. The benefits of regular breaks include improved effectiveness and an increase in energy to complete tasks.

There are a few things that can be done to ‘take a break’, even if you only have a few minutes.

Do some stretching. In the hair and beauty industries it’s particularly important to focus on your hands, legs and back.

If you usually sit down or use a computer a lot, make sure you get up to walk around wherever possible and take breaks away from your work space.

4. GET EXERCISING Encouraging exercise is a great way to keep your team fit and healthy. Making it a regular part of your workplace can really help get your team on board.

Organise a weekly exercise program such as yoga before work, a class at the end of the day or start a netball or football team.

Encourage your team to venture outside during their break.

They’ll get some fresh air, instead of sitting inside.

Create a partnership with a local gym and negotiate a great rate for your team. Making exercise more affordable is a sure way to get them moving.

7. FOCUS ON TRAINING Investing in training, so your team are always learning and growing, is incredibly important when it comes to the happiness of your team.

Employees who feel they’re supported and achieving a higher skill level are more satisfied, happier and more efficient.

Ensure you discuss training as part of your regular performance reviews or staff meetings. If you know what they need, it’s easier to determine the training you can provide.

Look at ways to have your staff train each other. Do you have staff who are really good in certain areas? Ask them to share their knowledge and skills during an in-salon training session.

8. CELEBRATE YOUR SUCCESSES Taking the time to celebrate your successes and recognise team achievements can create a positive vibe in a team, leading to a stromger work culture.

Take the time to thank your team. It’s so simple, but can really help them feel appreciated for the work they do for your business.

Remember employee milestones. Mentioning someone’s work anniversary or doing something to celebrate their good work can go a long way towards employees feeling positive and happy.

Celebrate records. Maybe your rebooking or retail sales are the highest they’ve been this year - do something nice to congratulate your team for doing such an amazing job!

There are so many ways to create a happier, healthier work environment for your team. Even just trying one of these eight strategies can really benefit your team!

Joanne Neville is the Chief Marketing Officer at Kitomba Salon & Spa Software. To learn more about what Kitomba can do for your business, visit www.kitomba.com or call 1800 161 101.

INSTYLE 113

INBUSINESS

YOUR DAY IN THE CLOUD How many times a day do you check your mobile phone? Do you feel guilty about it? Do you tell yourself you should disconnect and never, ever follow through? Like it or not, mobile tech is changing the way we work and play, and bringing the two closer together than ever before, writes Fleur Murphy.

I

t’s not all information overload and Instagram OCD – cloud technology can help you find that elusive balance you need in your day.

6:30AM You wake up, feeling not so fresh if you’re honest with yourself. You had one champagne too many last night and all you really want to do is stay cocooned in your doona. Can you afford to hit snooze one more time? You reach for the iPad on your bedside table and double check what time your first appointment is. Sure, you can nap for a while longer. And you might even be able to squeeze in a yoga class too!

tea. You make some general chitchat as you hand her an iPad and ask them to fill out their details, knowing her information will sync up straight to your main Shortcuts system without you having to do a thing. You transform her look and she’s so happy with it that you book in her next appointment then and there on the iPad, while she’s still admiring her reflection in the mirror.

12PM Your next guest is one of your oldest clients who has followed you around from salon to salon ever since you were a junior stylist. You know her so well you hardly need to check her history, but last time she went for a lighter colour than usual so you take a look at the iPad and confirm she’d like the same this time.

6:50AM

3PM

20 minutes later you’re finally ready to face the day. OK, so you’re not exactly glowing but at least you’re awake. A quick cup of coffee perks you up, and soon you’re ready to bounce into action.

You grab a slice of toast, kiss your partner goodbye and run out the door.

One of your employees has been feeling sick all day, the poor thing is pale as a ghost and looks as though she could dissolve into a coughing fit at any moment. You send her home before she starts sneezing and spluttering all over her guests and infecting the whole salon. As she leaves, you take out your phone and move the rest of her day’s appointments to whichever team members have gaps available.

7:30AM It’s time for your daily dose of zen and you head to the yoga studio.

After class, you bump into your friend. She’s having a hair crisis – her hairdresser has gone rogue and given her a disaster of a cut and you’ve got to get it fixed asap. She’s almost in tears and it’s up to you to save the day. You reach into your pocket for your mobile phone and open your Cloud Appointment Book. Your day is looking pretty packed, but you do have a time slot free at 7pm. Your friend hugs you, over the moon that you’re able to help.

7PM It’s time to fix your friend’s disastrous cut. You use your phone to check her in, rather than making her wait at the front desk, and usher her straight through to the chair. You need to get this sorted, ASAP! Lucky for her, you’re fantastic at what you do, and she leaves with a new style that’s absolutely to die for and a smile lighting up her face. Moments like this, you love your job so much!

9:30AM

10PM

You arrive at the salon, it’s still nice and quiet before the chaos kicks in. You have a few moments to yourself, so you make another coffee and flick through your phone to see who’ll be in today and how busy your team will be.

10AM

Finally, some downtime! You curl up on the couch, laptop nestled in your lap – you’ll be able to sneak in one episode of RuPaul’s Drag Race before bed. Before you get sucked in to another Netflix binge watch, you double check your revenue for the day and take a look at your team’s productivity. Everything is looking great – it’s shaping up to be a successful week!

Your first guest arrives, they are a brand new client and you’re out to impress. You greet her at the door, make sure she’s comfortably seated in the chair, and bring her a nice hot cup of peppermint

To find out more about how Shortcuts’ cloud technology solutions can help you achieve work/life balance visit www.shortcuts.com.au/cloud-appointment-book

114 INSTYLE

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