HIGHLIGHTER

A new debut from L’Oréal Professionnel means your salon services may never be the same. Discover the Instant Highlights Express Lightening Service and add it to your salon menu, for the benefit of your clients’ colour and your employees’ schedules.

The salon colour experience has once again been revolutionised, with groundbreaking brand L’Oréal Professionnel launching their Instant Highlights Express Lightening Service and directly catering to your time poor and colour shy clients. The service boasts tailor-made highlights in impressively speedy time, allowing clients to experiment with a new look and catering to their needs, all without requiring them to sit in the chair for hours.

The salon results speak for themselves, ensuring clients can opt for professional colour more often and more willingly, with colourists about to introduce this new service to their clientele and the salon reaping the financial rewards. Extra colour clients, more colour services and less time spent on each colour in salon pay financial dividends.

The 3-part system introduces new tools and technology developed by L’Oréal Professional. The key to the faster processing time is the Pro Heat technology in the lightening crème – the oil enriched crème is specifically formulated to work with heat. The heat boosted lightening crème is enriched with oils and specifically formulated to work to be heat compatible to ensure even and controlled lightening results.

The specifically design heating tool heats up to 140 degrees (lower in temperature than other heat styling tools) and regulates itself every 0.2 seconds for an even heating, to ensure an even lift. The final element is the Instant Highlights aluminium foil, which at 18 microns is ideal thickness for a beautiful, even lift in a controlled and safe way.

The process is quick and easy, requiring only three steps. In step one, simply apply the product for up to 15 minutes for 15 foils, the second step is heating the foils for no longer than 30 seconds per foil, while the third step is a developing phase that goes for maximum ten minutes after using the heat tool.

The versatile service means you can use a varying number of foils for different looks – for example 5 to 10 foils created a customised face framing look, while soft, subtle highlights can be created in 10 to 15 foils and an instant revive or touch up uses up to 15 foils.

Discover the looks and then immediately get your hands on the brand’s new Instant Highlights services to save you time, make you money and ensure your clients are satisfied and visiting the salon as often as possible.

For more information visit www.lorealprofessionnel.com.au