INCEPTION

Classy and confident yet playful and sexy, muk elevated its brand image with a new campaign in collaboration with one of the world’s foremost fashion photographers, RANKIN.

HAIR: Nick Irwin, Photography: Rankin, Make up: Marco Antonio, Styling: Ellie Witt

It was muk founder, Mark Gariglio’s vision to create a campaign that was more of a luxury brand, fragrance style campaign as opposed to a hairdressing campaign with a combination of lengths, shapes and textures in the hair.

“The objective of this shoot is to create a vibe which has an element of tongue in cheek, playing on our brand name. The idea was to shoot the girls nude but not too revealing – keeping an element of mystique for the viewer, creating a primary focus on the hair,” said muk Creative Director, Mark Gariglio.

“While this is a big departure from what we’ve done before, it’s also a sign that our brand has come of age. We still wanted to ensure the focus is on the hair – the hair is the star of the show and we can’t let the viewers forget that,” Mark said.

It was important for the women to have a natural beauty and subtle sultry sexiness – reflected in a pared down make up direction; a dewy, glossy complexion, finished with a smoky eye.

The composition of the images focused on capturing authentic and playful interactions between the women - laughing, chatting and exchanging energy like in real-life conversations.

Hair: Nick Irwin, Photography: Rankin, Make up: Marco Antonio, Styling: Ellie Witt.

We had some one on one time with Rankin, to see what really makes him tick. To read more of the story click on the magazine link below.