L'OREAL PROFESSIONAL: DAMIEN RINALDO AND ADRIANA MARMINO

DAMIEN RINALDO AND ADRIANA MARMINO

HAIRDRESSING LEGENDS DAMIEN RINALDO AND ADRIANA MARMINO OF BORIS THE CUTTERY TALK THROUGH THE POWER OF PARTNERING WITH L’ORÉAL PROFESSIONNEL FOR THE RENDEZVOUS AVEC L’ORÉAL PRO CAMPAIGN.

INSTYLE: Tell us a bit about your salon.

Damien Rinaldo and Adriana Marmino: Our salon is just outside of the city in Norwood, Adelaide. It is a lively, cosmopolitan neighbourhood where fashion boutiques and gourmet food shops line an understated wealthy vibrant suburb. In the salon we treat everyone the same, we specialise in everyday wearable hair with a focus on healthy glossy French inspired hair.

IN: Why did you partner with L’Oréal Professionnel?

DR: For 29 years we have been a partner with L’Oréal Professionnel, I have grown up with L’Oréal. They are always inspiring the pro and pushing the boundaries.

AM: I have been using L’Oréal Professionnel for 22 years, I just find that it has a real finesse to the colour. It’s perfect, the innovation is at the forefront.

IN: How does L’Oréal Professionnel support your salon?

DR: L’Oréal supports the team with great education, it’s always been there to support me no matter what. L’Oréal helped medevelop my business in strong way.

DAMIEN RINALDO

AM: It’s not only supported our careers personally, but also supported our business, to grow to where it is today.

IN: How does L’Oréal Professionnel help you in education, specifically through their access program/education portal?

AM: It keeps me on track with staff and where they are at, as I can see exactly what the team has seen and create education pathways with the team. The platform is always keeping inspired, it’s like a passport for education. It keeps the team accountable and if we have a cancellation in the salon, it’s so easy to use on the go in the salon. I love to have the apprentices use it in the salon. It’s so much more practical to have them learning the high level of education in the salon on the go.

IN: How does the brand aid your salon technologically?

DR & AM: L’Oréal is always the innovator of new technologies and for us the health of the hair and the performance of the colour is so important.

IN: How is the new Metal Detox impacting your colour business and what do you love about Metal Detox?

AM: Metal Detox has been amazing. It changed the way our colours are walking out the salon, everything is more true to tone, there’s less interference and blondes are coming back looking bright and fresh and not coming back dull. Clients love the take home Metal Detox Shampoo and Mask, it makes the hair feel whole again. Everyone is having a Metal Detox service in salon, it is easy to use so we don’t have to think about it.

ADRIANA MARMINO

IN: What business components, like salon management, salon training and leadership, are you helped by through L’Oréal Professionnel?

DR: L’Oréal has helped me develop myeducation style, which in turn has made me a better facilitator and that has helped me also lead the team in the salon.

IN: What are you looking forward to next with L’Oréal Professionnel?

AM: Style & Colour Trophy 2022 is going to be amazing, we are all so looking forward to that in the salon and also working with everyone in face to face education again.

IN: What does being part of the L’Oréal Professionnel family mean to you?

AM: Connection and being together - the collaboration with the L’Oréal Professionnel team truly is amazing. They support us on all aspects of our business and help to build our careers.