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INCOLLECTION: CPR EXPLORER
EXPLORER
NATURE MEETS AUSTRALIANA IN THE NEW CAMPAIGN DESIGNED BY CPR HAIR AS THE NEWEST ADDITION TO THEIR COLOUR RANGE.
Discover Explorer. In the stunning campaign shoot, the audience gains a view of the classic beauty of Australia. Through the spanning landscapes full of diversity and beauty, CPR hair wanted to ignite the passion in everyday Aussies to celebrate nature in our own backyards.
Designed to inspire the explorer in all of us, CPR colour's natural technology provides superior colour longevity and hair health in the Australian climate. With this in mind, CPR hand selects the perfect balance of sustainably sourced, eco-friendly natural botanicals to achieve beautiful healthy hair. Cruelty-free and never tested on animals, CPR colours strengthen, condition and protect hair for long-lasting and premium colour results.
To achieve the ultimate CPR campaign, the team worked at Arteke Salon Collective, with their brand new ambassadors Bianca Tuckwell, BB Hair & Trent Towers, Fringed to create in individualised look for each model, carefully chosen with empowerment in mind, and with a focus on embracing their natural colour and texture.
“With the ever-changing burnt orange skies and golden sandy hills showcased in the imagery, inspiration was brought to life for the colours for our new Autumn cocktail collection,” the brand said. “CPR colour is built for the Australian climate using natural technology for moisture, shine and long-lasting colour. These carefully selected colours inspired by autumn tones and golden hues represent the great sun-drenched outdoor landscape of Australia.”
Not only does CPR colour strengthen the hair during the colouring process but natural botanicals improve the health of hair whilst reinforcing colour bonds and extending colour life. The unique combination of botanical oils create a deep conditioning treatment to smooth and seal the cuticle for beautiful softness and shine.
To achieve the ultimate CPR campaign, the team worked with the new CPR Ambassador stylists Bianca Tuckwell and Trent Towers at CPR concept salon Arteke Salon Collective, to create an individualised look for each model with a focus on embracing their natural colour and texture. Collaborating with label Tree of Life complemented the look of the shoot perfectly with a fashion aesthetic made of natural fibres and neutral tones.
Shooting the striking campaign for hair in the Australian elements comes with its challenges and is not always smooth sailing. The team was faced with natural hurdles, battling against the wind and heat throughout the day, however, the final result truly speaks for itself in the powerful images created.
CPR is proud to introduce the new Explorer campaign and is excited for the industry and clients to love it just as much as they loved creating it. As they say, let’s explore.
For more information visit www.cprhair.com
