INCOLLECTION
NATURE MEETS AUSTRALIANA IN THE NEW CAMPAIGN DESIGNED BY CPR HAIR AS THE NEWEST ADDITION TO THEIR COLOUR RANGE.
EXPLORER D iscover Explorer. In the stunning campaign shoot, the audience gains a view of the classic beauty of Australia. Through the spanning landscapes full of diversity and beauty, CPR hair wanted to ignite the passion in everyday Aussies to celebrate nature in our own backyards. Designed to inspire the explorer in all of us, CPR colour's natural technology provides superior colour longevity and hair health in the Australian climate. With this in mind, CPR hand selects the perfect balance of sustainably sourced, eco-friendly natural botanicals to achieve beautiful healthy hair. Cruelty-free and never tested on animals, CPR colours strengthen, condition and protect hair for long-lasting and premium colour results. To achieve the ultimate CPR campaign, the team worked at Arteke Salon Collective, with their brand new ambassadors Bianca Tuckwell, BB Hair & Trent Towers, Fringed to create in individualised look for each model, carefully chosen with empowerment in mind, and with a focus on embracing their natural colour and texture. “With the ever-changing burnt orange skies and golden sandy hills showcased in the imagery, inspiration was brought to life 98 INSTYLE
