L'OREAL PROFESSIONAL: JAMIE FURLAN AND DANNI SOLIER

JAMIE FURLAN AND DANNI SOLIER

AWARD WINNING HAIRDRESSERS AND XIANG HAIR’S OWN JAMIE FURLAN AND DANNI SOLIER DISCUSS WHAT L’ORÉAL PROFESSIONNEL MEANS TO THEM AND THEIR BUSINESS, AS PART OF THE RENDEZVOUS AVEC L’ORÉAL PRO CAMPAIGN.

INSTYLE: Tell us a bit about your salon.

Jamie Furlan and Danni Solier: Our new location will be in the creative hub of Fitzroy. Our salon style is hair for the everyday with a fashion chic aesthetic.

IN: Why did you partner with L’Oréal Professionnel?

JF & DS: We have been partnered with L’Oréal Professionnel for our entire career of 18 years. The innovation with products supports our craft on a day to day basis, the resources L’Oréal Professionnel offer for our business, staff and clients are next to none anywhere. Everything from education to business support to incentives for staff and consumers to drive them into the salons helps our salon.

IN: How does L’Oréal Professionnel support your salon?

JF & DS: The variety of product ranges supports every client’s needs and the latest trends, and there is always something new. Innovation with digital education being so accessible to our staff at any time of the day and also keeping us connected to artists overseas is crucial to our growth. L’Oréal Professionnel Style & ColourTrophy is the only industry competition that drives consumers into the salon whilst keeping our staff motivated and pushing their creative boundaries.

JAMIE FURLAN

IN: How does L’Oréal Professionnel help you in education, specifically through their access program/education portal?

JF & DS: L’Oréal Access is so easy to access with the team in the salon, they can jump online any time for education. It gives everyone the opportunity to have education at their fingertips. It also keeps us connected with all the latest trends and techniques globally.

IN: How does the brand aid your salon technologically?

JF & DS: Because we are a high colour salon, the innovation with products and Metal Detox has been a game changer. The ammonia free, gloss, permanent colour we have that caters for every hair colour and every trend is an essential component for our salon from the brand.

IN: How is the new Metal Detox impacting your colour business?

JF & DS: Timing is a huge factor with this instant treatment and as such Metal Detox is getting used on everybody and every colour. It helps give longevity to colour, especially with our blonde clients that tend to go flat over time. We have noticed a massive difference with our clients hair quality and condition.

IN: What do you love about Metal Detox?

JF & DS: We love how easy and straight forward it is to use. The feeling of the product is so beautiful, the benefits and technology behind it as incredible and have elevated our blondes.

DANNI SOLIER

IN: What business components, like salon management, salon training and leadership, are you helped by through L’Oréal Professionnel?

JF & DS: The online support with the L’Oréal business school has really developed our salon strategies, helping us to implement incentives for our consumers as well as our staff.

IN: What are you looking forward to next with L’Oréal Professionnel?

JF & DS: Face to face education and online education. We are really looking forward to growing as educators with the L’Oréal Pro family. We are so blessed to be a part of this incredible community.

IN: What does being part of the L’Oréal Professionnel family mean to you?

JF & DS: It’s everything - it means building relationships and growing with like minded people. We have made some of our closest friends through L’Oréal Pro.