ALFAPARF MILANO: GO GLOSS

GO GLOSS

WELCOME NEW ADDITIONS TO COLOR WEAR, WITH A NEW EXPANSION TO LIQUID TONE ON TONE COLOUR VIA ALFAPARF MILANO.

Alfaparf Milano is offering an extension to their incomparable colour range, expanding on trending hues and pioneering evolving safe and gentle technology. The brand are introducing 20 new shades to Color Wear, a vegan colour system with patented arginine-based technology that is comprised of two complementary textures - one in liquid, for a translucent result, and one in a cream, for 100 per cent coverage and an even-looking result, catering to clients with unparalleled versatility.

The savvy range now offers a total of 100 shades in these two textures for 360° tone on tone colour performance. New brunette hues in levels 5, 6 and 7 and elevated blonde colours in levels 9 and 10 ensure that every colour requirement is catered to. Anchoring the brand’s innovative and patented technology is Arginine, a naturally-derived alkalizing agent that allows the most widespread chemical alkalizers on the market to be replaced. As such, the technology is less invasive and free from Ammonia, MEA (ethanolamine), Silicones and Resorcinol.

An enhanced conditioning complex binds to keratin with an anti-static effect for soft, smooth hair, while an active ingredient made from apple cider vinegar restructures the hair. This core ingredient also repairs the hair fibre after chemical processes or thermal stress, improves combability, reduces the pH levels of hair, closes the cuticles and amplifies shine.

The Color Wear Gloss Toner service menu has also been added to along with the colour chart. The menu now also consists of looks such as Baby Blonde, which is a super-radiant blonde with an extra twist, Color Refresh, to revive and refresh the colour between toning services and Color Blends, for depth created in the synergy between textures, with Color Wear cream on the roots and Color Wear Gloss Toner for translucent toning on the lengths and ends.

Additionally, Gray Glaze is made with the liquid version to cater to clients with grey hair, enhancing natural grey and white hair while neutralising unwanted yellow effects. The cream option offers the Camouflage service, which fittingly camouflages grey hair and regrowth without creating a marked contrast with the pigmented hair.

Evolving in tone, service, colour options and technology, Color Wear continues to be a beloved salon market leader for a reason.

For more information visit www.alfaparfmilanopro.com

E: sales@alfaparf.com.au

T: 03 9336 2088

IG:@alfaparfaus