INFEATURE: HAIROLOGY

HAIROLOGY

THE LATEST FROM INGESTIBLE EXPERTISE BRAND VIDA GLOW TACKLES HAIR THINNING AND HARNESSES A SUPPORT NETWORK FOR HAIR GROWTH. WE WELCOME A MAGIC LITTLE PILL POWERED BY ANAGAIN™ TECHNOLOGY, AS VIDA GLOW ENTERS THE EXCITING FRONTIER OF HAIRCARE, WRITES CAMERON PINE.

A pill a day keeps the hair loss at bay – while simple in theory, a lot of work has gone into creating a credible and effective take on one of consumers’ biggest concerns, hair loss and overall hair health.

Hair loss and hair thinning are a growing point of contention for both women and men, with the last two years in particular seeing a significant increase in players on the hair supplement bandwagon.

While hair sheds everyday as part of its natural renewal cycle – stress, hormones, oxidative stress and nutritional deficiencies can prompt excessive shedding and compromised hair fullness.

Vida Glow Hairology marks the brand’s groundbreaking move into haircare – a once daily ingestible capsule that targets thinning and lacklustre hair at its root cause by optimising the environment for hair to grow and thrive.

“Almost 50% of women are affected by hair loss at some stage in their life and naturally, that can have a big emotional impact. We developed Hairology as a hair-specific formula. To help renew confidence and rebuild your relationship with your hair,” said Vida Glow founder Anna Lahey.

Dermatological experts agree that the characteristics of healthy hair include thickness, volume, lustre and resilience of the fibre .A holistic hair system, Hairology’s advanced formulation makes optimal hair health accessible to all consumers, and is already stocked by some of the industry’s most respected hairdressers, including Renya Xydis and Ash Croker already loving the product for clients who are truly committed to optimal hair health. Its multi-action science looks at thinning, ageing hair caused by vitamin deficiencies and weak, lacklustre hair damaged by excessive heat use, product build-up and colour treatments. In true first-to-market form, Hairology is powered by a unique proprietary ingredient, AnaGain™ - a potent extract derived from pea sprout. Clinical trialling of AnaGain™ revealed:

• 34% Reduction Of Hair Loss After 1 Month Of Treatment.

• 37% Reduction Of Hair Loss After 2 Months Of Treatment.

• 86% Of Participants Reported A Reduction Of Hair Loss After 8 Weeks Of Treatment.

• 71% Of Participants Perceived An Improvement In Overall Hair.

Hair is an integral part of human identity, and hair loss can cause distress in those affected by it. Vida Glow Hairology changes the conversation in a way that has potential to reimagine the market. A powerful, streamlined routine consists of once-a-day supplementation and tangible results within 28 days.

Founded in 2014, Vida Glow’s success has been built on the brand's hero Natural Marine Collagen range – a clinically proven peptide powder that stimulates collagen production. Since then, a host of flavours innovations including a comprehensive skincare line has launched, completing the brand’s presence as the holygrail in age prevention and skin health from the inside out.

As a global leader in marine collagen, Vida Glow are dedicated to responsible fishing practices and sustainability. Their Natural Marine Collagen is sustainably made from fish skin, a byproduct of the food industry that would otherwise be discarded as waste. They also source our low-impact marine collagen under the strict sustainability standards of the Best Aquaculture practices, the Aquaculture Stewardship Council and Global G.A.P. These internationally accredited agencies establish firm aquaculture guidelines to ensure suppliers are environmentally and socially compliant.

Hairology is suitable for men and women, and all hair types with a recommendation to take one capsule daily with a meal. Hairology is available online, Adore Beauty, as well as in-store at David Jones and Myer and some selected salons from $85.00AUD.

For more information visit www.vidaglow.com