MARKETPLACE: WILKD TURKEY COLLECTABLE EDITON

Wild Turkey collectible edition launches

In another booming year for the RTD category, the high ABV segment is currently in double-digit growth. Lending itself well to the high ABV trend is the Bourbon RTD segment, which is seeing increased consumer spending and premiumisation at a faster rate than the total RTD category.

Following these trends, Wild Turkey is set to release its well-loved, high ABV Bourbon and Cola Heritage liquid in a new collector’s edition can.

A limited-edition release for Wild Turkey connoisseurs, the Heritage Edition Wild Turkey & Cola is the first in a three-part series celebrating Wild Turkey’s rich heritage. This year’s can celebrates the distillery, inspired by the silhouette of the famous Kentucky tobacco barn, the Wild Turkey distillery is a timehonoured icon celebrating 90 years since it was rebuilt in 1933.

Along with the release of the collectible can, Wild Turkey is giving Bourbon aficionados the chance to win a trip to the Kentucky distillery. The can will be ranging exclusively with independent retailers across the country from Wednesday 1 November.