Marketplace
Wild Turkey collectible edition launches In another booming year for the RTD category, the high ABV segment is currently in double-digit growth. Lending itself well to the high ABV trend is the Bourbon RTD segment, which is seeing increased consumer spending and premiumisation at a faster rate than the total RTD category. Following these trends, Wild Turkey is set to release its well-loved, high ABV Bourbon and Cola Heritage liquid in a new collector’s edition can. A limited-edition release for Wild Turkey connoisseurs, the Heritage Edition Wild Turkey & Cola is the first in a three-part series celebrating Wild Turkey’s rich heritage. This year’s can celebrates the distillery, inspired by the silhouette of the famous Kentucky tobacco barn, the Wild Turkey distillery is a timehonoured icon celebrating 90 years since it was rebuilt in 1933. Along with the release of the collectible can, Wild Turkey is
Gravity Seltzer introduces new Watermelon & Salty Lemon flavour Gravity Seltzer has released its
giving Bourbon aficionados the chance to win a trip to the Kentucky distillery. The
Watermelon & Salty Lemon flavour, a
can will be ranging exclusively with independent retailers across the country from
new addition to both its alcoholic and
Wednesday 1 November.
non-alcoholic ranges, and already proving to be a winner with fans of the brewed hard seltzer. In the short 18 months since its launch, Gravity Seltzer has already managed to capture two per cent of Australia’s seltzer market, and this is partly due to flavour innovation, as well as strategic partnerships. Championed by elite athletes including Matt Poole and Cooper Chapman, the brand that inspires the population to #ExploreMore and rethink their drinking habits has proven to be a
Hit the key summer flavours with your brand
winner in the Australian market. The big point of difference with
As we close in on summer once again, changing Australian drinking trends can make it
Gravity Seltzer is that it is naturally
a challenging time for many brands. Developing great flavours that work for your brand
brewed, but without the sugar, ethanol
is not an easy process, but this is where Zymus can help you. With more than 30 years of
and calories associated with other RTDs
experience in developing products and flavours across the food and beverage industry,
and beer.
Zymus can work with you to find the perfect flavour for your brand this summer. Whether it’s a watermelon seltzer, alcoholic ginger beer, fruit lager or even a new
As part of Gravity’s commitment to nurturing the environment, it has
flavoured gin, Zymus is here to help build your brand and will work with you from concept
partnered with environmental restoration
to formulation, formulating everything from alcoholic, non-alcoholic, health and wellness
company Airseed, which plants seeds
finished product concepts.
around NSW via drone for every
With customers ranging from global iconic brands through to local start-ups Zymus
product sold. In the last two months,
has the team, the knowledge, and the experience to bring a whole new dynamic, and
the Australian organisation has planted
a whole new flavour to your brand. So don’t delay, and don’t miss out on this summer’s
4,200 seed pods across 102,800.6sqm of
hottest drinks trends, speak to the Zymus team today, by contacting 1800 009 627 or
land, also removing 716.1kgs of Co2 in the
head to Zymus.net.
Snowy Mountains.
28 | National Liquor News
