INSTYLE ISSUE-1 2025 by The Intermedia Group

Hair Confidence Starts with the Scalp

It’s time to change the way you think about hair health and solutions for fine hair. Dp Dermaceuticals™ are a global leader in science-backed skin rejuvenation, we now bring their expertise to haircare, crafted specifically for Salon Professionals, hairstylists and barbers.

Introducing the EXO-GROW™ Collection, designed to combat hair shedding, thinning, and hair loss. Unlike other products that focus on the hair strands, EXO-GROW nourishes the scalp and regenerates the follicles for real, visible results that your clients will love.

Your clients come to you for more than just a wash, cut and blow-dry—they come to feel their best. Powered by Exosome technology, EXO-GROW delivers thicker, healthier and fuller hair, boosting your clients’ confidence.

Why Choose EXO-GROW?

B Thicker, Stronger Hair: Enhance hair density and reduce hair fall.

B Clinically Proven Results: Keep clients returning with a product that works, ensuring great returns for your business.

B Conscious Formulas: Enjoy toxin-free, dermatologist-tested, and cruelty-free products.

PREBIOTICS FOR SCALP HEALTH

EXCLUSIVELY PROFESSIONAL ENVIRONMENTAL & SOCIAL SUSTAINABILITY

CLINICALLY PROVEN RESULTS

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Shannon Guss (Gaitz) sgaitz@intermedia.com.au

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Artur Missyunas

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EDITORIAL

Hustle culture. Social media. Rising anxiety, a general feeling of pressure and a ‘grass is greener’ sentiment that’s fuelled by content we are flooded with - it’s little wonder the challenges of running a business are compounding for many. Distractions are at an all-time high, as is a lack of ability for many of us to communicate and solve problems verbally and physically, and we are an industry built on the physical, not on our phones. We need to stay curious for growth and evolution but the idea of always being better and documenting it can also have negative effects, unless we use it wisely.

Scrolling online, it seems staff challenges are at an all-time high for many salons. There are increasing complexities around personalities and training, but it’s our job to not just put individuals on a pedestal, but to create a space where the entire industry feels represented.

In my editorials over the years, most of feedback has come from salon owners feeling seen with mindset and how to tackle the limitations that come with being a leader. I have always aimed to talk about ways to better communicate expectations and boundaries and foster an element of accountability in every relationship we have. While often we feel people should understand, taking this for granted is one of the biggest challenges of a modern world, where fewer people follow direction and want it their own way. The fact that everyone needs to be heard and there’s no time and place to achieve certain benchmarks means it’s harder to maintain discipline. You can work with the same people for 20 years only to find a completely different perspective. Unity only comes from communication, respect and boundaries – many of which we have lost in the workplace, especially if our experiences and education aren’t the same.

Whether someone has worked for you for 20 years or two months, the maintenance required on many relationships are the same. Often, we hear of the top earner in the business being expected to continue to perform, and if they ever stop, we wonder why. It sometimes comes down to complacency of communication in a relationship that’s been taken for granted or a change in dynamic we have failed to navigate well.

One of the most unspoken issues many of us now struggle with is an inauthenticity that has been fuelled by social media and appearances that are often missing the process involved to sustain success. The best team leaders understand how to work with individual staff members to make them feel special, authentically.

What we often don’t realise is the people we see as the most active can be doing the least amount of work – we associate activity with success, the same way people confuse an influencer with an educator. They are two very different things. When we know life is better when people know less about us, why do we allow them to build an opinion from just our content? Push out good content but also make sure there is content that’s authentic and people are really seeing you tackle your own everyday challenges.

Just look at the comments and trolls that hairdressers who have created a following and given our industry a presence bring out. We should never be negative or critical about others in our industry who overall are creating success and providing our industry a business pathway for the future.

While many brands are encouraging us to do more social media and become advocates, education in real environments with the companies that are committed to bringing the industry together in an authentic way is what we need to keep our industry alive. To start every year, we herald some of these companies committed to education in our annual education feature starting on page 43 - to help you better plan your year ahead for education and inspiration. We recommend taking a look. If you're looking for top-tier education all in one place, Hair Festival is your unmissable destination. Discover more, also in this issue.

This brings me to my big thing for the year - energy. Power to those who acknowledge it, power to those who appreciate it and kudos to those who use their energy and good intentions to make a difference in a challenging landscape.

Our biggest epidemic of modern business is smoke and mirrors, so let’s start by making an effort to get off our phone, get our staff off their phones, show up physically and have a conversation with someone to understand what is really going on.

That’s what I call some priceless time and education.

UPFRONT

AUSTRALIA WINS AT TONI&GUY MAINSTAGE 2024

TONI&GUY presented their 2024 Mainstage event on October 27, 2024, and the Australian Art Team won the title of TONI&GUY Global Creative Image, representing our national talent and contributing to this immense artistry housed within the brand. The event honoured hair artistry and fashion as hosted at HERE, The Outernet in central London and looking ahead to the brand’s 2025 campaign, titled House of TONI&GUY. The venue’s unique wrap-around screens and immersive 360 digital tunnel showcased this aesthetic, as well as salon looks, fashion shows, education and LABEL.M innovations in front of 1200 guests. The event paid tribute to the successes of 2024 for TONI&GUY, from sustainable to product and creative awards. Beyond previewing House of TONI&GUY 2025, guests also experienced an exclusive look at the styles that dominated London Fashion Week, while also looking ahead to next season’s trends, and learning about LABEL.M’s 2025 collection, titled Empowering Me. Other inspiring presentations included a men’s styling focus that demonstrated sharp cuts to modern grooming techniques and men’s trends thanks to Artistic Directors Dexter Johnson and Men’s Hairdresser of the Year Sam Elliot. Three time and 2024 British Hairdresser of the Year and the brand’s Global Creative Director, Cos Sakkas, then took to the stage to present this year’s winning collection – Eclipse. Finally, an Avant Garde show from International Artistic Director and recent AHFAs International Hairdresser of the Year, Efi Davies, revealed the creative ingenuity alive and thriving within TONI&GUY in bold, sculptural hair fashion creations, while aerialists performed mid-air tricks.

The 2024 TONI&GUY Awards honoured talent from around the world, including our own Australian team, as well as rising stars, pioneering salons and special awards. Congratulations to the winners, listed on Styleicons.

OLI G HAIRCARE HAS ARRIVED IN AUSTRALIA

Meet Oli G – a new haircare range that’s hit Australian shores with professional products designed to cater to damaged hair. The range promises to elevate the salon experience by offering your clients retail options for healthy, beautiful hair, across all hair types, textures and ages.

The Oli G range is predicated on a balanced and holistic approach to hair health, with transformative results. The products are made in Miami in the USA, using only the safest and highest quality ingredients, and reflecting Miami’s vibrant, energetic city life. The product range markets itself as accessible, simple and fun to use.

In its design, the products are built with fresh, natural components including Hydrolysed Vegetable and Wheat Protein, Jojoba Oil, Quinoa, Soy, Shea Butter and Marula Oil. The products harness the power of oligopeptides, which are small but powerful molecules that boost protein production, smooth the cuticle, enhance shine and keep hair healthy and vibrant.

The plant-based range is considered, thoughtful, cruelty free and especially made to be suitable for all hair types, including keratin treated hair, hair extensions and hair experiencing loss or damage. The range promises gentle care, targeted hydration and nourishment as necessary.

Launched Down Under as of November 2024, discover this new range today. www.shophairco.com.au

THE NAFA AWARDS ANNOUNCE INAUGURAL WINNERS

Bringing their trademark humour and personality to the industry awards circuit, Excellent Edges and its owner Pete Walstab introduced a new awards platform into the Australian hair industry. Cheekily titled the NAFA Awards (that’s Not Another FAward), the platform promises to reward the industry in equally important and playful categories with some seriously impressive prizes on offer.

The awards were built on the idea of rewarding recipients with over-sized trophies and a prize pool worth $100,000 in total. Brands such as Excellent Edges, INSTYLE, Stellar Hair Global, Iconic Coaching, The Barber Academy, Crispy Club, Attache Line, Hair Festival, POD by Ecoheads, The Daniel Mostyn Lab, Lil off the Top, Conceptual Brands, Foil me Foils, Salon Social School and Your Salon Support donated must-have prizes to the winners. Pete then travelled Australia to surprise the winners with these trophies, sharing the all the fun to social media.

“Our prize pool was kindly donated by amazing companies who wouldn’t be getting much back in return, but they still did it and we love them for it,” Pete shared. “The NAFAs is the first peer nominated award of its kind for our industry and had over 2500 voters in its inaugural year meaning it’s the largest pool of judges for any awards in our industry.”

Congratulations to all the winners across the awards. In regional awards, the title of Fave Australian Hairdresser was won by Belinda Mills, while Amelia Jane won for QLD, Lyndal Salmon won for VIC, Kirsty Anne Sekulla-Sage won for SA/TAS, Sharlene Lee won for WA/NT and Natalie Anne Ayoub won for NSW/ACT.

Reflecting the fun of the awards, Best Dressed went to Matt Tronson, Best Pest went to Nathan Yip and Best Party Team went to EVO led by Jay Kownacki. Benni Tognini was simply named MVP, while Sheridan Rose deservedly took home the title of Fave Person on Socials.

O&M won Fave Hair Company, Chloe Hegan won Fave Sales Rep and Iconic Coaching won Fave Business Coach, while Jules Tognini won Fave Educator. Other specialist categories included Fave Colourist for Stevie Corthine and Fave Mens Hairdresser or Barber, which went to Gina Yates. Best Hussle and NAFA Campaign was taken by K’cie Gordon, while Melanie Corthine finished off with the Best Smoke Bomb.

Pete Walstab and Lyndal Salmon

4 VOICES HELPS WOMEN IN NEED WITH PAMPER EVENTS

Philanthropic organisation 4 Voices is making a huge difference to women facing gender-based violence, as an Australian organisation with locations through Sydney, from around the CBD through to the western suburbs, as well as in Brisbane and on the Gold Coast. The organisation helps women facing violence, homelessness and loneliness through resources such as food, clothing, emergency accommodation, help with forms, resumes, accounts, admin and other logistics, a listening ear and also some pampering, thanks in part to the hairdressing and beauty community.

For three weeks at the end of 2024, 4 Voices hosted Get Gorgeous Pamper Events in the Inner City and Western Suburbs of Sydney, through eight events made to foster connection and offer some luxury to women in need, all taking part during 16 Days of Activism Against Gender-Based Violence. Attendees received 100 facials, 100 hand massages, 100 manicures, 100 hair cuts and 40 makeup looks. Attendees also received 200 Share the Dignity bags, 500 pieces of clothing and over 600 cups of coffee, as well as partaking in Mediation and Mindfulness circles.

“Across those 16 Days and seven events we laughed, cried, and came together as a community to share in the simple connections of conversation and pampering,” shared Olivia Youngman, National Operations Projects Coordinator for 4 Voices. “We launched two new vans, launched one new service location, connected with partners old and new, and met so many wonderful community members, service providers, and supporters along the way.”

“Our goal for the Get Gorgeous pamper days was to bring dignity and confidence to the women and girls in our community. I think we succeeded, with many heartfelt words of thanks and appreciation for our incredible volunteers and beauty service providers,” she added. “For me, it was enough to see just one woman walk away with a smile and the feeling she wasn’t alone.”

These events are one of many important steps 4 Voices is taking to fight against genderbased violence and make a difference in this important cause, offering crucial resources and conversations, while raising awareness.

“Every day in NSW there are 205 domestic violence incidents. 75,000 incidents in this one state in one year. A national crisis the politicians say – you bet it is,” said Jo Westh, Founder of 4 Voices. “Women should be safe, free from violence, and treated with dignity and respect, every day of the year.”

www.4voices.org.au

BOND HAIR RELIGION LAUNCHES THE TARRANT FOUNDATION

Bond Hair Religion celebrated a monumental year to cap off 20 outstanding decades in hair, while also ushering in an essential component of owner Jenni Tarrant OAM’s future. Honouring the salon’s legacy at Bond Hair Religion’s 20th Anniversary Gala Ball, held on November 30 this year, Jenni launched the all-new Tarrant Foundation, which supports at-risk women and children.

The gala did important work in raising $45,000 for children at risk in Australia, and the foundation will build on this work by helping help vulnerable women and children who have experienced family violence and sexual abuse. The project is in line with Jenni’s plan for her retirement after 41 successful years in hair, which she will spend with an important focus on helping victims of sex trafficking in Cambodia.

“It is my life mission to support children and women who are isolated and in trauma. The sex trafficking situation in Cambodia is rife and I am making plans to live there and set up support services through the Tarrant Foundation,” Jenni said.

This news follows a massive year for Bond Hair Religion, which won an impressive nine major awards throughout 2024, across creative hair, business, customer services and beyond.

“Bond Hair Religion is bigger than just a business, we have a responsibility to nurture and care for our team, providing a safe and special place for each and every person that enters, and luxury client experience from beginning to end. We care for our planet and we help make a difference in the world. We are a community,” Jenni said. www.bondhairreligion.com.au

JOICO CELEBRATES 50 YEARS

Joico is celebrating 50 years of operation with a multi-faceted campaign that honours the long legacy of the brand.

The campaign will include a momentous celebrity partnership with a Hollywood ambassador, a first for the brand, while also presenting education events and shows, social media activations, promos and merchandising. The campaign will be a full scale, 360-degree approach targeted at both stylists and consumers.

The brand has created ‘Odes’ to the brand’s professional stylists, celebrating the brand family at the heart of Joico. They’ve also created JOICODES, showcasing short, engaging messages that capture the “joi” and confidence in being a Joico consumer or professional.

"Celebrating 50 years of Joico - redefining healthy hair since forever,” shared Kylie McLeod-Simcock, Marketing Director of Sabre Haircare. “To mark this momentous occasion and embark on a new chapter, we’re excited to continue solidifying our leadership in the professional hair care industry. From education events to social media, our first ever global celebrity partnership to groundbreaking campaigns, we continue to spread the 'Joi' of healthy hair everywhere." www.joico.com.au

CLOUD NINE APPOINTS STEPHANIE MASON IN ADVISORY ROLE

CLOUD NINE has appointed founder and CEO of Showpony hair extensions

Stephanie Mason as a member of the team in an advisory role, through which she will use her extensive industry experience to support their growth plans throughout Australia and New Zealand in 2025. These plans follow 15 years of activity from the CLOUD NINE brand, which currently stocks its electrical tools in over 500 retailers and salons globally.

“Stephanie’s unparalleled expertise and deep understanding of the hair and beauty industry make her the ideal partner for this next chapter of CLOUD NINE,” said CLOUD NINE CEO, Danny Emmett. “Her alignment with our hair health values and her strategic vision will be instrumental in driving the brand forward. We’re thrilled to have her on board and look forward to an exciting year ahead.”

2024 saw CLOUD NINE achieve substantial global growth, propelling it to a 2025 that will see the brand launch a new styling iron range later this year and embark on a global rebrand with hair health at its centre. Industry veterans Martin and Gavin Rae, alongside Danny, continue to pioneer the brand to new heights. Stephanie will work with the UK team in driving strategy in both a professional and retail space. She will also help expand the Australian CLOUD NINE team. www.cloudninehair.com.au

MANDA OF SCANDINAVIA LAUNCHES INTO AUSTRALIA

Scandinavian beauty brand MANDA of Scandinavia has landed Down Under, with luxury, high-performance hair care products ready to line your salon shelf. The brand is anchored by core principles of hair health, ethical ingredients and ritualistic hair practices, all within the principles of the Scandinavian Beauty and the S Beauty Movement.

The brand was founded in Norway in 2024, where Cecilie Maria Torvik, a hair expert with over two decades of hair care expertise as a hairdresser and global haircare distributor, created the products on principles of innovation, minimalism, natural ingredients, sustainability and intuitive design. Reflecting the S Beauty Movement, the range ensures gentle, vegan components, derived from nourishing and natural ingredients that are sustainably sourced, which are ideal for the hair and scalp. The products deliver visible, professional-level results that prevent breakage and nourish the hair. The brand is also notably transparent, sharing insights on ingredient sourcing and sustainable practices.

Hero products include The Shampoo, built with coconut oil, rice protein, and aloe leaf extract to fortify hair for optimal hydration, while its complementary The Conditioner utilises these components for deep moisture and easy detangling for soft, smooth hair. Additionally, The Glow Mask, made with shea butter, macadamia oil, wheat proteins, and blueberry extract, offers moisture, radiance and rejuvenation, while The Styling Cream is comprised of castor oil, macadamia oil, blueberry extract, and rosehip seed oil to protect and nourish the hair. The Luxury Oil fortifies the hair with resilience and shine thanks to blueberry extract, coconut oil, argan oil, and Acacia Concinna. www.mandaofscandinavia.com.au

WELCOME THE DIGITAL HAIR AWARDS

Welcome the Digital Hair Awards (DHA), a fully smartphone-based content competition that has launched to recognise exceptional digital creativity, as powered by M Division.

The platform is open to global creators in a worldwide competition, where hairdressers, barber and content creators can submit content spanning transformations, to educational reels, creative pieces and more. The platform sits alongside events such as the Australian Hair Fashion Awards (AHFAs) and Mane Stage in M Division’s portfolio. Entries officially opened on February 1 and will close on May 4. Entrants can enter by simply uploading their content via Instagram by tagging the DHA account and using the relevant hashtags.

“We are thrilled to launch the Digital Hair Awards as a global platform that celebrates creativity and innovation in the hair industry. This competition is not just about recognising exceptional talent but also about fostering a vibrant community of creators who push the boundaries of digital content. We can’t wait to see the incredible submissions from around the world,” shared David Mannah, CEO and Founder of the DHA. www.digitalhairawards.com

O&M STYLES LEO LIN’S LUNA NEW YEAR CAPSULE COLLECTION

O&M partnered with LEO LIN to style their Luna New Year Capsule Collection, created by the label’s founder and creative director Leo Lin with Tara Milk Tea, with hair styling led by hair director and O&M COR.Creator Grace Kelly of SHAGHAIR. The show presented sophisticated, effortless hair that complemented the brand’s signature elegant fashion.

“The hair looks we achieved today embraced the brands’ sophistication and elegance, the hair is super classic and chic,” Grace said. “We have some looks that are super slick, with the hair tucked behind the ears, and some looks that embrace the models’ natural texture, and our final look which is a classic centre part low bun. The overall feel for the look is very timeless and that reflects exactly the kind of woman who wears LEO LIN.”

Hero products included the brand’s Atonic Thickening Spritz, PS Balm, and Frizzy Logic Shine Serum in creating these three hero looks backstage. www.originalmineral.com.au

JUDE MCEWEN WINS AT 2024 BRITISH HAIRDRESSING AWARDS

Australia’s own Jude McEwen from TONI&GUY Perth took home the illustrious title of International Collection of the Year at HJ’s British Hairdressing Awards 2024, sponsored by Schwarzkopf Professional and hosted on Monday, November 25, at the JW Marriott Grosvenor House on at Park Lane, London. Celebrating the esteemed platform’s 40th anniversary, the event welcomed more than 1,400 guests.

The awards celebrated ten regional categories and nine specialist awards.

Within this, Jude beat competition from 70 entrants, before winning against six other talented finalists, consisting of Australia’s Dee Parker Attwood of Wieselmann Salon, Perth, Pauline McCabe of Rock Paper Scissors Hair Studio, Bernadette Beswick of Beswick Education Services and Silk Hair and Sam James of SJ Establishment, as well as Belgian hairdresser Sevda Durukan of THE STUDIO BY SEVDA and Dutch, American based hairdressing legend Antoinette Beenders. This win was decided by over 100 judges, including hairdressing and fashion experts, in an anonymous, two-stage and strict judging process.

“The prestige of securing this international title is very exciting. Jude’s work really stood out, and we are delighted to see her receive this iconic trophy which is going to Perth, Australia!” said Jayne Lewis-Orr, Executive Director of HJ’s British Hairdressing Awards. “Four decades since inception, HJ’s British Hairdressing Awards remain the most sought-after British industry accolade. A relatively new addition to the awards, this is the first time an

Australian has won. We love recognising talent and shining a spotlight on the hairdressing stars. It’s a privilege to honour Jude with this title.”

Jude added to a stellar night for TONI&GUY, which took home six awards including British Hairdresser of the Year for Cos Sakkas, the brand’s Global Creative Director, who won the pinnacle title for the third consecutive time.

The 40th anniversary event was hosted by British TV star and former hairdresser Rylan Clark and reflected on four decades of the platform by showcasing a montage of iconic moments, with added entertainment thanks to Pixie Lott.

Congratulations to Jude and all the winners, listed on Styleicons.

THE 2025 AUSTRALIAN HAIR INDUSTRY AWARDS (CREATIVE) ARE OPEN FOR ENTRY

Entries are open for the 2025 Australian Hair Industry Awards (Creative), with the awards event, hosted my Mocha Group, taking place on Monday night, June 30, over the Hair Festival weekend.

Mark your calendar with key dates for the awards process. The entry deadline is April 7, 2025, with finalists announced on May 19, and the collections displayed across Hair Festival in the AHIA gallery, before winners are named at the Star, Sydney, on June 30.

You can enter the platform’s usual regional, artistic, team and specialist categories, with four new categories created for 2025. These categories cover the Editorial Hairstylist of the Year, Make Over Artist of the Year, One Shot Hair Masterpiece and Best Branded Video of the Year, to take into account the continuing impact of session, transformational and digital art in hair. Peak titles such as the Australian Hairdresser of the Year and New Zealand Hairdresser of the Year remain the ultimate prize, with awards across colour, cut, men’s hair, emerging talent and more honour industry talent at every level and in every field. The entries will be judged by a mammoth panel of over 80 international and national judges ready to champion the pioneers in the hair industry. www.mochagroup.com.au

GHD NAME NEW EDUCATION MANAGER FOR AUSTRALIA AND NEW ZEALAND

ghd have welcomed a new appointment as their Education Manager for Australia and New Zealand, announcing James Kavanagh in the role. James has extensive experience across sales, education and marketing for major haircare brands, and will lend his talents to elevate the styling juggernaut’s growth.

“I’m excited to be joining the ghd team,” James said. “A brand from my home country that I’ve always been drawn to. I’m looking forward to working with the team to further educate consumers and professionals about our latest innovations in hair styling.”

James started his career with TONI&GUY in his native UK in the role of Technical Director and Educator. He then worked in various education and commercial roles for the L’Oréal Professional Products Division and more recently led education for Dyson Beauty across ANZ.

This new role will draw on James’ expertise in content production, industry events and management to develop and deliver training and education courses across traditional and digital platforms for ghd, while also delivering inspiration, creativity, trends and techniques on behalf of ghd. www.ghdhairpro.com.au

AMERICAN CREW CELEBRATES 30 YEARS

Men’s haircare stalwart American Crew is celebrating 30 years, having been founded in 1994 as a pioneer of men’s grooming. The brand are celebrating by looking back at their most important style moments.

“We are proud of the American Crew team and the incredible achievements we’ve reached as a result of our hard work every day,” shared Brad Raper, General Manager of American Crew and Revlon Professional Australia.

“For the last 30 years, we have held a commitment to providing simple, yet effective grooming products that deliver both functionality and a multi-sensory journey, and we look forward to another 30 years in continuing to deliver only the best for our customers.”

The brand is well-known for its red-carpet styling at the Oscars and beyond, as well as their style all the way to the professional sporting field. Major celebrity partners include Jamie Dornan, Robert Downey Jr. and Matthew McConaughey, who were all styled with American Crew products at the 2024 Oscar Awards, while A-listers such as Andrew Garfield, Miles Teller and Barry Keoghan have recently worn the products on the red carpet as well.

www.americancrew.com

GOLDWELL PARTNERS WITH AUSTRALIAN FASHION LABEL ‘ROAME.’

Goldwell have debuted a new fashion partnership with the Australian label titled ROAME., a brand that’s fittingly centered on travel exploration. The label hopes to proverbially transport the wearer to far away destinations and usher in a sense of vacation, with Goldwell ideally complementing the fashion looks.

Goldwell stylists from Tide Hair Co created two hair looks from the first collaboration between the two brands, for the label’s RESORT ’25 line. Two collections, titled Racquet Club and Raphia Bloom, were shot in ROAME.’s Melbourne studio.

The first instalment, Racquet Club, places the wearer in the midst of this year’s trending tennis culture, with vibrant hues and effortless sophistication. Raphia Bloom offers a vital dose of The Hamptons, with sun-kissed, summer shades of peony pink and tangerine against luxury textures, soft ivory, fringing and sheer details.

The Goldwell team created two looks in a relaxed, natural curl and sleek up style for the campaign shoot, using 23 StyleSign products.

“StyleSign is incredibly versatile and perfect for on-set styling. The products brush out beautifully for restyling, especially helpful for models with naturally curly hair. The shine products are gamechangers for glossy, high-dimension hair, and Goldwell StyleSign

Working Hairspray is a must-have for every stylist’s kit,” the team said. www.goldwell.com.au

VISH COLOUR MANAGEMENT PARTNERS WITH SUSTAINABLE SALONS

A partnership between hair industry juggernauts Vish Colour Management and Sustainable Salons is promising higher colour profit for salons while also helping the planet. The partnership aims to reduce the amount of colour being disposed of by salons, with the need for both less colour and, as such, less waste becoming a win-win for hairdressers and the environment. In 2024, the amount of colour diverted by sustainably minded salons was listed as nearly 90,000 litres of colour, a strong start on the amount of colour waste produced by the industry that’s usually either rinsed into our water systems or sent to landfill. The partnership will further reduce these numbers

The partnership allows salons in the Sustainable Salon network to use their membership points to purchase scales and set up costs with Vish, meaning these salons could see an up to 80 per cent reduction in product waste within their first 60 to 90 days of membership with Vish. The Vish Colour Management system aids salons in charging correctly for colour and treatments by capturing essential data in these services. This can lead to an immediate increase of 15 to 20 per cent in service revenue. The system also provides full training and support to help salons implement the colour management system, including in the necessary work to record formulas, capture all services, track performance and price services correctly. www.getvish.com or www.sustainablesalons.org

voluptura or pleasure. The products are uniquely built with maximum strength dye for superior intensity, optimal toning and colour versatility.

The formulas are also made to be hydrating and easy to rinse, leaving hair feeling lustrous, soft and luxurious.

The range is also made with custom-made packaging that is easy-to-use for consumers and professionals alike in versatile sizing, while also being 100 per cent recyclable.

The hero and original MUVO Balayage Shampoo for Blondes is created to maintain and prolong the vibrancy of multidimensional blonde hair in between salon visits. The Light to Medium Blonde Balayage shampoo particularly caters to balayage, ombre, foiliyage, highlights, lowlights, face framing or root stretch colour. The technology subtly blends and refreshes the colour, while keeping it cool and free from brassiness. The Medium to Dark Brunette Balayage Shampoo option cares for multidimensional balayage, ombre, bronde, highlights, lowlights, face-framing or root-tap in the darker shade.

The rest of the range offers shampoo and conditioner options to cater to specific hair tones, spanning versatile forms of Blonde, Brunette,

Beyond these hues, the MUVO range offers products beyond colour, such as MUVO Totally Naked, which delivers the renowned brand formula stripped back of colour for in between colour and toning. The range’s Deep Cleansing line hydrates, detoxes, refreshes and cleanses the hair and scalp, with hero native Wild Orange Leaf extract to gently remove grease, smoke, chlorine and residue from product build-up and protect against UV. Lastly, the brand’s treatments specifically detangle, smooth, strengthen, hydrate, nourish and protect the hair, across leave-in creams, sprays, in-shower treatments and scalp options. www.muvohair.com

LEIGH CAMPBELL RAISES $30,000 FOR LOOK GOOD FEEL BETTER IN CHARITY MIXER

A charity mixer hosted by media personality Leigh Campbell in November has raised $30,000 for important charity Look Good Feel Better (LGFB), which works to support individuals undergoing cancer treatment.

Hosted as Leigh’s inaugural charity mixer as an Ambassador for LGFB, with help from Amy Gerard and Tegan Natoli, the event was held at Four Hundred Mexican Bar & Kitchen and welcomed 200 guests for a joyous evening of cocktails, food, dancing to DJ-led tunes, networking and fundraising.

“I am blown away by the support of both brands and attendees for this fundraising event. Through everyone’s combined hard work, we raised $30,000 for Look Good Feel Better, which means 300 people going through cancer treatment will be able to participate in the free workshops,” Leigh shared. The event saw beverages from Calabria Family Wines, Remedy Drinks, and Natural Raw C, as well as the Sesión Petalo Spritz signature cocktail, with food thanks to the Four Hundred kitchen. Sponsors included Frankie4 Footwear and Nude by Nature. Une Piece Swimwear, Shona Joy, Heinemann, Brillo Beauty, Bump Day Spa, Halo 360, Simple Booth, Auricle Ear Seeds, Fleur My Darling, Look Print, DJ Gigi Rose, and On The Day Socials also contributed to the event.

Clint Dowdell of Nude by Nature took part in a panel discussion and colour matched all 200 guests to be gifted the brand’s Natural Mineral Cover Powder Foundation and Hydra Stick Lip and Cheek Colour in the correct shades as part of gift bags valued at over $350. Products from brands such as Frankie4 Footwear, Ipsum Skin, OPTY.NC, Avene, Weleda Australia, Pukka Herbs, Remedy Drinks, Edible Beauty, The Baking Co., Auricle Ear Seeds, Health Lab, and Three Warriors filled out the covetable gift bag. Raffle prizes included a Chloé bag as first prize. www.lgfb.org.au

HITO 2024 APPRENTICE OF THE YEAR PLATFORM ANNOUNCES WINNERS

The 2024 HITO Apprentice of the Year winners were named, with hairdressing, barbering and beauty therapy apprentices across New Zealand honoured and recognised in their emerging careers. The awards platform has been operating since 2003 in the pursuit of recognising apprentices who show dedication to training, set and meet their goals, have a strong work ethic and have passion for their industry. Entrants were awarded in regional categories of Northern, Central, and Southern titles and celebrated at three regional HITO graduation ceremonies held in the month of November. Ceremonies in Christchurch, Wellington and Auckland were held on November 3, 10 and 17, respectively, and Apprentice of the Year finalists were invited to mark their achievements and honour the winners.

NAK HAIR NAME NEW CEO

Homegrown Australian brand NAK Hair has named Marc Boelen as the company’s new CEO. Marc boasts over two decades of experience at the helm of iconic retail brands, where he recently served as the CEO of global activewear brand 2XU and from which he brings extensive strategic retail expertise.

“Mr Boelen brings more than 20 years of retail experience to the role,” shared Adamantem Managing Director, Natasha Morris, which is the capital partner of NAK. “He has a strong track record of scaling retail brands and brings valuable expertise in retail, customer relations and product innovation, which will help drive NAK Hair in its next phase of growth. Adamantem is thrilled to have Mr Boelen join the team.”

NAK Hair’s next phase will focus on elevating the customer experience, innovating its product line, strengthening global markets through international growth and deepening its impact for both hairdressers and clients.

www.nakhair.com.au

JUST CUTS DEBUTS BRAND REFRESH

Just Cuts, the Southern Hemisphere’s largest hairdressing franchise, is ushering in a new era of its 30-year journey with a brand refresh and new modern identity, crafted in partnership with multidisciplinary creative agency The General Store.

The judges found it difficult to narrow it down to one winner in each region, and named five winners overall. Congratulations to Northern Apprentices of the Year winners Alice Howard of Ryder Salon, Auckland, and Shelly Dale of Bella-Me Skin and Body, Kawerau, as well as Central Apprentice of the Year Kelvin Nguyen of Bouy Salon & Spa, Wellington, and Southern Apprentices of the Year winners Sophie Steel of Venom Hair, Invercargill, and Lucy Greer of Face | Body & Beauty, Balclutha. www.hito.org.nz

The brand refresh introduces a new “Salon of the Future” concept, with refreshed designs that are rolling out across the country and have a bright, contemporary and inviting aesthetic that embraces new hues and finishes.

“At Just Cuts, our mission is simple: we specialise in Style Cuts for men, women and children of all ages. Just Cuts has always been about offering everyday Australians a place to get an expert haircut easily,” shared Just Cuts CEO Amber Manning. “This refresh brings a modern vibe to our classic Just Cuts values. We’re proud of our heritage, and this new look reflects both where we’ve come from and where we’re going. We’re staying true to what our clients love — quality, simplicity and making sure every visit is a great experience.”

Other key new features include a Check-In Kiosk and the Just Cuts App, which offers real-time salon wait times, online check-in and loyalty rewards. A new Just Cuts logo with a sleek black design and updated brand guidelines add to this new phase.

www.justcuts.com.au

EEKOLOKS® IS REDEFINING HAIRCARE FOR KIDS

Meet eekoloks®, which breaks the mould as haircare specifically formulated for children with delicate hair and scalps – a major but untapped market. The range is built on salon-quality, plant-based, natural technology, with no harmful additives, and safety, reliability and simplicity at its core. The range was created by founder Ana Saad, who is an entrepreneur and mother of three with a background in marketing and business development, while her two young sons, Jayden and Joshua, are co-founders and the inspiration for the brand. Ana’s struggles with finding products to suit Joshua’s skin sensitivities inspired her to find products that were safe, sustainable and ethical.

The family innovated during the COVID-19 lockdown, with the kids’ creativity as product developers, social media and marketing drivers and the faces of the brand adding to the unique brand DNA. eekoloks® was launched after four years of research and collaboration with a cosmetic chemist. The products have no harsh chemicals such as sulfates, parabens, and phthalates, but still stay highly effective in cleaning, nurturing and managing children’s hair. It also appeals to sustainably minded parents, by using sustainable and biodegradable materials.

“Parents adore eekoloks® for numerous compelling reasons,” Ana shared.

“Featuring a blend of plant-based, natural, and organic ingredients, including the hero ingredient Organic Tea Tree oil, these products not only perform effectively but also harness the oil's natural antibacterial properties to help

defend against head lice. They also offer pleasant scents that delight both kids and adults. Furthermore, eekoloks® comes in sustainable, easy-touse packaging specially designed for small hands, empowering children to independently use the products. This combination of potent ingredients, thoughtful design, and environmental consciousness makes eekoloks® a favoured choice among discerning parents.”

The Deter'n'Detangle Leave-In, which was awarded at the Organic Beauty and Vegan Choice Awards, is a hero product. The new Rizz'm'Up and G'Day Mane styling powders, the brand’s first plant-based and 'silica free' items, pave the way for the future of the brand.

www.eekoloks.com

THE WEEKEND OF HAIR

Supporting the hairdressing industry in all its facets, Hair Festival is back for the fourth consecutive year, and bigger than ever before. Here’s what you need to know to ensure you get your tickets early to shop, learn, compete and connect your way through the industry’s most exciting networking, education and inspirational event.

Cue the champagne, for Hair Festival 2025 we are making it rain. With more than 90 stands in the Festival Hub, 30-plus Education Sessions, two stages with a continuous schedule of artists and presentations, nine hair competitions to enter, 120 brands and all topped off by the party of the year, Hair Festival Wonderland, we promise you the best year yet. We warn you – get in early or you will get Festival FOMO.

The event presents an unrivalled opportunity for thousands of stylists, salon owners, barber and beauty professionals to connect and collaborate all day and night for two full days and all in two central city locations, as presented by INSTYLE and Styleicons. Taking place over June 29 and 30 at The ICC, Sydney, with Wonderland at off-site at Campbell’s Stores, Hair Festival delivers these exciting offers under four key pillars – shop, learn, compete and connect. Here’s what to expect.

SHOP

Who doesn’t love to shop? Immerse yourself in the Festival Hub, the heart and soul of Hair Festival 2025. The two-day Festival Hub will be your source of what’s new in the industry, a collection of your favourite brands and a discovery of the latest innovations. Key trending business topics such as hair loss and scalp health will all be featured in full, while you can add to your kit from care to colour innovations and tools, not to mention salon furniture. The activations extend all the way to business must-haves, technology, philanthropy and education initiatives.

You will see the latest hair colouring techniques from balayage to vivid colour trends, as well as new approaches to hair extensions, treatments, and texture management. We have not one but two free stages, headlined by THE STAGE., which is powered by Matrix. Additionally, The Barber Hub, always a highlight of Hair Festival, features constant barber education presented by Sonders Men, focusing on this important sector amidst a variety of versatile activations. We’ll also be interviewing attendees nearby, at The Hub.

Explore, learn and be inspired by live demonstrations and network and recharge at one of the dedicated networking and coffee hubs. Your registration is free and includes an attendee bag with exciting supplier samples and offers, so register now!

LEARN

Hair Festival 2025 boasts a packed line up of respected industry leaders, renowned global educators and beloved brands sharing their knowledge and expertise.

The REALtalk Business Forum is your sure ticket to business success, with a line-up of talent, including James Needham, co-founder and joint strategy director of Untangld, social media expert James Fitzgerald of SMK and Oscar Oscar’s own Oscar Cullinan, just to name a few. This must-attend event will see you walk away with key plans to elevate your brand, including online, social media, digital and even AI strategies and advice.

The Education Sessions are the biggest yet –think 40 hours of education thanks to 60 global and national educators with larger capacity than ever before. Sure to leave you with a long-list of inspiration for the year ahead, you can up-skill your colour, cut, hair extensions, business, social media and so much more. Choose the classes that work for you, or hit as many as possible with the All Access Pass, available at Early Bird rates through April.

COMPETE

Will you be crowned a 2025 Hair Festival Champion?

The revised Competitions schedule includes more pre-done competitions, as showcased over two stages and sponsored by brand juggernaut O&M. For barbers, hairdressers and emerging talent, there are cutting competitions, bridal options, colour categories and beyond, deciding category winners and the ultimate Hair Festival victors. Show off your skills and gain industry-wide recognition plus prize money, a trophy and editorial coverage. Register early to ensure you receive your free O&M gift.

CONNECT

The Wonderland party of the year is back and in a bigger and better venue for 2025 - Campbell’s Stores at The Rocks. With a theme of Mystique for 2025, be consumed by disco lights and warm golden hues for a night of class and character. From the moment you arrive, you’ll be entertained, enthralled and well fed with food and drinks long into the night, thanks to key sponsors Rogue Beauty and Oribe.

Wonderland is a mystical event where you will want to immerse myself in whimsy and surrealism. Live performances, such as acrobats, dancers and immersive art, as well as video experiences, VIP bars, a dance floor and opportunities to touch up and look your best for the night of the year, all define the event. Wonderland was a sell-out event in 2024 and will be again this year so book your Wonderland ticket now.

Whether you’re a creature of the night or day, or simply just looking for education across every facet of our industry, Hair Festival 2025 has something for everyone. The event is also committed to sustainability and the future of both the planet and industry, asking you to make your own sustainability pledge in the process. Key partnerships and activations from organisations such as Sustainable Salons and Eco Salon Supplies contribute to this important mission.

Thank you to more than 90 brands already sponsoring the Hair Festival program in its entirety across Educations Sessions, the Festival Hub and more. We can’t wait to see you there at Australia’s only free access hair event designed just for you. Early Bird prices are currently available through April, helping you save up to $180 on the hero All Access Pass, with major savings on every ticket type. For more information visit www.hairfestival.com.au

SCALP CARE ONSTAGE

Welcome the new Scalp Care Collection from Moroccanoil, leading the way on this ever-growing consumer hair health trend.

Moroccanoil have introduced an innovative new scalp care collection of products and tools to cleanse, treat and condition the scalp. The range was launched to beauty media as the brand’s Global Creative Director, Antonio Corral Calero, and Global Ambassador, Richi Grisillo, treated guests to individual appointments to experience the range personally.

Argan Oil, which is rich in tocopherols (Vitamin E), essential fatty acids, and antioxidants, remains the hero component of the brand and collection, helping to nourish the hair and scalp. Beyond that, a Botanical Therapy Blend serves to relieve discomfort, protect the scalp and promote an optimal scalp environment for hair growth.

“Moroccanoil’s Scalp Care Collection isn’t only for those who are experiencing scalp issues, but also for individuals who want to use it as a preventative tool,” said Moroccanoil Co-founder, Carmen Tal. “We listened to our consumers’ scalp concerns and formulated the Scalp Care Collection to address the problems that come along with an itchy, tight, oily or dry scalp. We are excited to introduce products that can work to nourish and purify their scalp, which creates an environment for the hair to grow.”

The collection builds on the existing Moroccanoil Dry Scalp Treatment and Oily Scalp products, which are now housed in the collection. These pre-shampoo treatments soothe dry, flaky and itchy scalps or purify and rebalance oily scalps, respectively, with ingredients such as Argan Oil, Aalicylic Acid and a Biotin Peptide Complex working to nourish, exfoliate and promote scalp stimulation. Both products are packaged in recyclable glass. Adding to these tools, a new full range of scalpfocused products are imbued with the Botanical Therapy Blend of Swertia Japonica Extract, which is a natural herb traditionally used in Ayurvedic and Tibetan folk medicine, Fumaria Extract, which is a herb that is traditionally used in medicinal tea in Asia and is rich in purified glycans, and potent Bioactive Antioxidants derived from a natural blend of herbs. These components brighten, soothe and protect the scalp and hair from oxidative stress and the effects of sunlight, pollution, and chlorine. A hero launch is the Purifying Scrub, which is formulated with Argan Shell Powder to gently exfoliate and reduce visible flakes, oils, dead skin

cells and buildup for a softer and smoother scalp, while still maintaining a lightweight, airy feel. Packaging is made with 87 per cent post-consumer recycled plastic to aid the environment. Consumer tests show drastic, instant improvement in scalp build up and improved scalp condition.

Next, the dermatologist-approved Moroccanoil Revitalizing Scalp Tonic acts as a fast-absorbing and lightweight daily leave-in treatment to support thicker and fuller hair, in a weightless spray that strengthens strands over time. Hair is made less prone to falling out, while balance and hydration allows hair to grow. Majorana Leaf Extract, which is a herb that is grown along the Mediterranean coast in North Africa and West Asia, helps create a healthy and balanced environment for optimal hair growth, with antioxidant properties that enhance scalp moisturisation and calm and soothe the scalp. Additionally, Japanese Plum Leaf Extract protects the scalp. Consumers report fuller looking hair and reduced shedding up to 97 per cent. Packaging is made with recyclable glass.

Lastly, the range’s Scalp Balancing Shampoo and Conditioner combine to provide daily relief, softness, calm and balance for the scalp. Components such as Salicylic Acid, a gentle exfoliant with antibacterial properties, Niacinamide, otherwise known as Vitamin B3, and Japanese Cherry Blossom, which is rich in flavonoids and glycosides, serve to reduce flakes, oil buildup, redness and discomfort. Consumers note extreme clinical improvement in scalp hydration, while the formula refreshes the hair and scalp, in packaging made from 85 per cent post-consumer recycled plastics.

The full range is crafted with a new scalp-optimised fragrance built from natural oils, including an aromatherapeutic blend of lavender, tea tree, and bergamot, contributing to the luxury, spa-like experience achievable with the range.

For more information visit www.thehaircaregroup.com

ADAM ON STAGE

A New York based stylist with a global sensibility towards hair, Adam Livermore’s skill and precision in styling and on-stage was welcomed to the industrial glam vibe of Brisbane’s The Warehouse on November 13, 2024. More than 100 stylists turned up to indulge in the luxury of Oribe and see the creation of three quintessentially Oribe Summer 2025 looks, writes Cameron Pine.

With work that’s always strikingly conceptual and highly sculptural yet applicable to an everyday salon environment, Adam’s polished approach had guests eager to see him create his timeless approachability in hair. Whether it’s backstage at Fashion Week or in the salon, Adam’s approach to hair is conversational and charismatic by merging knowledge and tips backstage with the hair you create on the daily. From proper hair prep being key, to inspiration he takes from fashion and the streets, Adam imbues stylists with the confidence to embrace their own artistic approach to hair while adopting a global approach to styling.

Oribe set the scene with cocktails, cupcakes and charcuterie boards for a full brand immersion, proving that the weather wasn’t going to hinder guests seeing Adam live on stage. Rogue Beauty Managing Director Chris Hammond welcomed guests to really connect with the artistry of the brand.

“Oribe is so much more than just product performance but a global hair brand that inspires consumers with an elevated and fully immersive brand experience of session styling techniques and everyday product tips,” Chris said. “Oribe is built on experience. Everything about the brand is about having a truly immersive experience and something we are really committed to bringing to Australia.”

Looks include the ULLA reference – a slicked back shiny braid inspired by the paisley Buta motif and the Cypress tree as an ancient symbol of life. WHISPERS was created as loose wispy strands that framed the face and softened sharp lines by balancing structure with natural ‘free beauty’. Lastly, the SCULPTED BOUUFANT represented Oribe’s signature feminine, sexy and dramatic silhouette. All three looks shared synonymity with the supermodel that is Oribe’s global approach to hair design.

As a collective named a ‘textural summer’, this series of hair for 2025 took inspiration from New York Fashion Week, with each of the three looks Adam presented.

“A mix of fashion references from Spring ‘25, NYFW, something borrowed from education that was a little more technical and a beautiful ‘90s does ‘80s, Oribe-style big bouncy hair,” he said. With an approachable language to hair that hairdressers over the world go crazy for on his social

media, “big beautiful glamorous Oribe luxury hair” is what Adam says, despite imminent trends, is what hairdressers ask for everywhere he goes.

On overall trends, Adam says we are still seeing a lot of textured hair. At New York Fashion Week castings, he says the castings are on diversity, a lot of interesting hair and a lot of haircuts. Speaking strongly towards individuality and uniqueness, Adam encourages all clients to really own their unique texture. When it comes to the strong humidity many of us experience over Summer in Australia, Adam’s advice is “don’t fight it”.

“I encourage clients to really wear their own texture rather than neutralise it or blow it out or try and make it into something else. Blowouts are amazing but unique texture is so much more special and when you see it on the street it’s so much more natural and interesting to me,” he said.

However, when really combating the elements and humidity Adam recommends to use moisturising products like Supershine and Supershine Light as a prep and for a styling Crème for Style, which he loves in his own hair that gives some great gloss for a natural style.

“If you want to protect your hair from humidity and fight the fight, I really like the Oribe Renewal Remedy Styling Treatment. We discovered this in a late-stage test, testing 12 amazing women with natural 4b and 4c afro curls – we did everything with their hair and these were two of the best fore humidity protection,” he said.

On keeping inspired, Adam’s artistic pursuits run far and wide, yet it’s hair that continues to inspire him like no other daily.

“I love doing hair but I also love going down other rabbit holes and exploring other things. I collect and grow rare plants, I studied gemology for a while, I make music, play the piano and sing. I do all these other things and no matter what rabbit hole I’m in the bread crumb trail always stems back to hair,” he said.

A while back Adam also studied Bonsai. He says that a lot of the same artistic principles that bonsai designers use apply to hair such as line, volume and texture.

“It gives me a new lens to look at hair,” Adam said. “We are in a golden age for hair that presents individuality and embraces natural texture, while re-living tried and tested techniques with unexpected detail.”

For more information visit www.roguebeauty.com.au

BARBER BALLROOM

Sunday November 10, 2024, saw the barber industry celebrate the winners of the fourth annual Australian Modern Barber Awards (AMBAs) at Brisbane’s character filled Tivoli Ballroom. With an after party sponsored by BeardDye also held on-site at the iconic art deco venue, it rounded the year out with a barber style bang as the last awards program for 2024, writes Cameron Pine.

Celebrating a unique community of barbers, educators, business owners, brands and more, the AMBAs bring an intimate and family-fuelled vibe to the hair industry awards landscape. Driven by the sharing of ideas and breaking down stereotypes, a refreshing network of more than 500 revelled in a relaxed and supportive atmosphere driven by teamwork and innovation in an exciting industry that continues to grow dramatically year on year. Up about 20 per cent in numbers, entries and attendance over 2023 and created by Mocha Group, owners of the Australian Hair Industry Awards and Australian Beauty Industry Awards, the 2024 AMBAs awarded key winners including Star Barber’s Emma Dinon for AMBA Australian Modern Barber of the Year and Esq. Male Grooming for AMBA Australian Modern Barber Business of the Year, while AMBA International Modern Barber of the Year was awarded to the UK’s Robert Braid. Industry icon Frank Ciccone was also inducted into the AMBA Hall of Fame and Gareth Philpott’s huge impact was recognised with the Special Recognition Award.

Hosted by none other than the super charismatic and always cool Jules Tognini, the night started with an equally as energetic music performance by a

Congratulations to the winners!

Men’s Hair Style Product of the Year

POWER UP

Smiths Collective Brands and INNOluxe are hosting a select group at an exclusive retreat in Bali, with global hairdressing leaders Sharlene Lee and Sophia Hilton joining to inspire amidst the relaxation.

Over May 18 to 21, Smiths Collective Brands and INNOluxe are taking to the Tanadewa Resort in Bali to host Power-up In Bali, with national, award-winning hairdressing talent Sharlene Lee and UK hairdressing leader Sophia Hilton as headliners. The business retreat offers guests inspiring business sessions alongside relaxation and mindful self-development for attendees to truly reset.

“Our primary goals with this once in a lifetime retreat is to showcase Smiths Collective brands and the incomparable INNOluxe brand, and by bringing together Sophia and Sharlene, dynamic business owners and educators who share their knowledge and passion on the world stage, we aim to inspire and empower salon owners to achieve their business goals and dreams,” shared Brian and Jane Smith, Co-founders of Smiths Collective Brands.

“Harnessing Sophia’s and Sharlene’s uniquely different approaches to business, we believe that attendees will leave the retreat with a clear focus and direction for their business, inspired by two truly successful and powerful salon owners. Sharing days and nights together at an amazing resort, this business owners’ retreat will allow attendees to focus on themselves, their goals and their future business directions.”

The exclusive event has only 35 places available and includes three nights of accommodation at the luxury Tanadewa Resort, including exclusive event hire, all meals, drinks and entertainment and daily yoga and mindfulness sessions. It also includes a one-hour relaxing massage, two days of relevant and engaging workshops with Sophia and Sharlene and plenty of time by the pool and to network with fellow attendees.

Relaxation is a central component of the

event to ensure attendees gain clarity, boost their confidence and realign their goals to better elevate their business, alongside essential business education that Sharlene describes as “no fluff, no secrets, just raw honest conversations about every challenge you’re facing; let’s breakthrough the fear and make changes that will transform your business”.

“I want the attendees to walk away with real, actionable strategies they can implement in their salon business immediately. It’s not just about inspiration—it’s about practical changes that will drive results,” Sharlene added. “This isn’t a one-size-fits-all seminar— we’re here to answer specific questions and provide personalised advice tailored to each attendee’s business. Everyone will leave with insights that truly apply to them.”

Attendees will gain from the exclusive setting and time given with these global hairdressing experts in the intimate setting of a small group experience.

“This isn't a niche spiritual experience with no practical help,” Sophia explained. “It's a hard core strong business course with elements of connecting to yourself and your greater purpose. Sometimes we find ourselves just always just ‘doing’ without the time to reflect to find out what we're doing is even what we want. The retreat gives that opportunity to step back and look at aspects of our business we might be missing, as well as the parts of ourselves we’re no longer seeing.”

The duo laud the opportunity to connect with other salon owners, while getting away from the salon to grow without the usual daily distractions of a frenetic business, in an experience Sophia describes as “transformational”.

“Business is so easy to overlook an investment in yourself, but we can't pull from an empty cup,” Sophia shared. “This retreat will give you all the energy you need to get back in the ring fighting againfighting for the life and business you want.”

“I’m really looking forward to helping everyone refine and grow their salon businesses with advice that’s specific to their challenges. Seeing people have those ‘lightbulb moments’ and knowing they can go back and make real changes is what excites me the most,” Sharlene added. “This is your chance to breakthrough and finally become the salon owner you have always dreamed of becoming.”

For more information visit www.smithscollectivebrands.com.au/pages/ professional-salon-owners-retreat-bali

Sharlene Lee

Sophia Hilton

Endless

Hair: Richi Grisillo and Antonio Corral Calero

Photography: Tāne Coffin

Styling: Josie McManus

Make up: Mikele Simone

Inspired by the finite magic that is the golden hour and summer’s ‘last light’, Moroccanoil’s Global Creative Director Antonio Corral Calero joined forces with ambassador and 2025 AHFA Australian Hairdresser of the Year Richi Grisillo to master a dreamlike and playful editorial. Filter through superior styling and colour inspiration from summer peaches and oranges to coppers and blondes – perfectly imperfect, welcome to a summer of dreaming and your ultimate golden hue.

Summer

ANTONIO CORRAL CALERO AND RICHI GRISILLO X MOROCCANOIL

Antonio and Richi combined their superior colour and styling skills for a sensorial session with a global take on summer beauty, resulting in a dreamlike playful and hyper-feminine capsule of inspiration from 90s to now.

INSTYLE: HOW DID YOU CONJURE UP ‘GOLDEN HOUR’ AND THE LAST LIGHT MOOD IN THE HAIR LOOKS?

ANTONIO CORRAL CALERO: An emotional connection helps convey the mood beyond just the visual elements. I aimed to evoke emotions associated with golden hour tranquillity, warmth, and nostalgia through poses and expressions. The combination of rich textures, soft waves, and warm tones allowed us to create an atmosphere that not only felt timeless but also stirred a sense of inspiration.

IN: HOW DID YOU CREATE THAT QUINTESSENTIAL MOROCCANOIL AESTHETIC?

ACC: Richi and I aimed to evoke a sense of nostalgia and beauty reminiscent of the 90s. We carefully crafted each look to embody that quintessential Moroccanoil aesthetic that’s effortlessly chic, with a touch of glamour and a hint of carefree spirit. Our goal was to transport viewers to a place where beauty and nostalgia intertwine, celebrating the elegance of the past while remaining relevant in today's world.

IN: WHAT HAIR TONES DEFINE LUXURY FOR YOU?

find beauty in my growth. This journey isn't merely about mastering a craft; it's about embracing every step along the way and honouring the unique path that has led me here. I celebrate the progress I've made and the artistry I've developed, knowing that every moment has contributed to my story.

IN: WHERE DO YOU LOOK FOR STYLE INSPIRATION?

ACC: The luxurious expression of hair colour is not just about the shade itself; it's an extension of the confidence that radiates from within. Whether it's a vibrant hue or a subtle shade, every colour can evoke feelings of opulence and self-assuredness. It's about how that colour empowers you, elevating your spirit and enhancing your unique beauty.

IN: WHAT IS ONE OF YOUR PROUDEST HAIR MOMENTS TO DATE?

ACC: With each hairstyle created, each challenge faced, and each lesson learned, I

ACC: Each morning, I wake up with a commitment to improve, to delve deeper into my artistic pursuits, and to cultivate a sense of connection with others in our community. It's not simply about achieving perfection in our work; it's about embodying a spirit of positivity and resilience that others can observe and draw inspiration from. I believe it's our responsibility not just to excel at what we do but to inspire those around us through our actions and creativity.

IN: WHO INSPIRES YOU?

ACC: Every day spent working with Richi is a source of inspiration for me. Witnessing his creativity and the incredible work he produces motivates me to strive for excellence in my own craft. His entire career serves as a beacon, encouraging me to push my boundaries and grow even more.

However, it's not just Richi who inspires me; it's the world around me. I'm captivated by the air, the emotions that fill a space, and the unique atmospheres we create together.

IN: WHAT COLOURS DEFINE ‘ENDLESS SUMMER’?

RG: When I think of summer, I always think of bright, warm tones and anything that transports me to the ocean. Think yellows, the tones of sand in all its forms and azure blues. As far as hair, you can’t

deny blondes, and versions of blonde are the go-to quintessential endless summer colour.

IN: WHICH WAS YOUR FAVOURITE HAIR ON THE DAY?

RG: Seeing Antonio work so classically but creating the perfect modern wave on Haley’s hair was my favourite look on the day of the shoot, and who doesn’t love a beautiful golden copper hair colour? It was so perfectly executed and effortless at the same time.

IN: HOW DOES MOROCCANOIL COLOUR COMBAT SUMMER HEAT DAMAGE?

RG: All my clients have noticed and mentioned the non-existent colour fade between visits. I always say the perfect test market for any hair colour is coastal Australia because of the harsh conditions hair can be exposed to in the lifestyle, heat styling, ocean water and chlorine, sun exposure and drying air conditioning are the usual combination of what can cause premature colour fade. Aside from the colour formula, argan infused hair colour with the Argan ID technology provides the perfect nutrient-rich conditioning while colouring. It creates the most beautiful reflective shine and even colour results on any head of hair, and clients haven’t noticed signs of colour fade.

IN: WHAT HUES HAVE BEEN TRENDING THIS SUMMER?

RG: I have really noticed a shift to embrace a warmer, barely there copper sheen to golden blondes - I like to refer to it as a whisper of peach to the blonde. Also, a huge embrace of reds and copper hues, I think it’s a shift to a braver colour palette and clients are feeling more adventurous with their natural colour palette with a low maintenance appeal.

ANTONIO CORRAL CALERO RICHI GRISILLO

DUBLIN BOUND

Forging a new frontier in customer relationships for salons, the ninth annual Phorest Salon Owners Summit in Dublin took a deep dive into the agility, attitude and innovation that makes Phorest Salon Software a master in growth, writes Cameron Pine.

Phorest empathetically understands the rising challenges of running a business, so rather than dictate and drive their own corporate agenda, the company’s mission is to work closely with their partners to listen and understand there is no real average KPI – believing every business should be different and set their own benchmarks. Phorest gathered a wealth of salon spirit in Dublin city on January 25 to 27, from all corners of the globe and as far and wide as the United States, Australia and across the UK.

“The theme of this year’s summit is elevate where we are going rise to the challenges and really kick ass to the year ahead,” said Ronan Perceval, Phorest founder. “Running a business has never been easy and every single one of us in this room know that. Every year that goes by we fix a problem, we solve something new and, just when you think you are in the clear, something pops up to punch us in the face, but this is why I love working at Phorest to help us all solve these challenges, together.”

Built on a strong marketing launch into the tech space – Phorest was born as the first salon to send SMS marketing – a core part of why Phorest salon partners consistently perform among the best in the industry is due to a host of features that are built from a DNA that only a real business marketer understands.

“It’s clear that looking at the year ahead and growing a business like ours, given the challenges that we face, is going to be a bit different to the last, just rising to the challenge isn’t going to be an option – it’s going to be a necessity,” Ronan said. “The expectations of our staff are going up and we have to level up our customer service and management game – and as we rise to the challenge over the year ahead, we will be better business people, and that is why the theme of the summit for 2025 is elevate.”

The conference mixed panels with workshops and a fair dose of fun, creating a comprehensive program led by speakers who are pioneers in their field, many whom have been spa and salon owners themselves. The program filled two 12 hour-plus days just of conference scheduling alone.

Alex Belisle-Springer, Winnie Awa, Keya Neal, Tendai Moyo and Dija Ayodele

Ken Hughes

Competent across all areas of business gameplay, whether it’s customer experience, consumer understanding, motivating teams or building resilience, the information shared is what builds the strong human connection that Phorest embodies. With an ongoing podcast channel, Phorest FM, to continuing to invest in the physical touch that keeps us inspired, Phorest is one of the few with a 360 degree view.

“We’ve had nine salon summits for a total of 28 days and this has been one of the most special and largest of all,” Ronan said.

Helping make it all possible, Phorest welcomed partners such as Mya, Dermalogica and Vish –sponsoring and setting up pop-ups in mingling areas to further enhance the networking opportunities with a wider global community. With more than 650 attendees, it was the largest Phorest Salon Owners Summit to date.

“We’ve also listened to your feedback and we have some extra time for you to spend with the Phorest team – so please take advantage of all the things we’ve created for you over the next few days,” Ronan confirmed.

Growth is also not possible without a strong brand vision, so Phorest set out to find the world’s best branding expert and brought him to Ireland – Ken Hughes. Ken is a keynote speaker who led into the detailed program of insight, wellness, mindfulness, AI, data and the power of the human spirit. With workshops on top and too many take-aways to mention, it’s the first time I’ve seen an audience still engaged hours into a program. All nine plus speakers showcased why they are kings of the customer experience in their realm.

Ken proved how he helps thousands globally to build better loyalty with the customer through experiences that people feel they can’t get anywhere else, whether it be in the context of understanding consumer loyalty, psychological drivers or what triggers negative culture or habits. Using the Taylor Swift cult following as an example of how to build loyalty, Ken pulled at the heartstrings of all of us –also a metaphor for how Phorest is building a tribal following that’s based purely on human connection.

“Connection is at the core of who we are as humans,” Ken said. “The stronger your relationships are defines your happiness – connection is what makes us happy as humans.”

Many speakers and Ken argued that in a world where technology and automation are increasingly present, consumers are craving more human interaction and personal understanding than ever before, but understanding how to do it with boundaries left many delegates pondering what their formula for success really looks like. Brands that invest in personalised customer service or experiences can build stronger, more loyal relationships with their customers.

From a journey that started with learning massage to designing high-end spas and now to world-class product range, Peigin Crowley’s story is authentic and highly relatable to anyone who has built a business where people are the centrepiece.

Through lessons on leadership, including the importance of clarity and capacity for repair, Peigin spoke of how more than 70 per cent of people over 40 are burnt out and how our personal relationships too offer suffer when we pour our life into our businesses.

Ronan Perceval, Phorest Founder and CEO

Daniel Mason-Jones and guest

INCONFERENCE

Beauty Leaders Winnie Awa, Keya Neal, Tendai Moyo and Dija Ayodele, were hosted by Phorest’s Alex Belisle-Springer in a panel that brought a beauty element to the program with salon owners sharing ideas. Patrick Monaghan, Nuala Maguire and Niamh Greaney shared Data and Learnings from over 10,000 salons with actionable insights and trends to help your salon.

Ronan Harrington is a resilience and highperformance expert who, like all the speakers curated for the Summit, shared his own personal stories of loss and sacrifice to reach a place of better balance. From endurance to resilience, Ronan highlighted 65 per cent of stylists reporting anxiety, burnout, and depression. Ronan introduced the concept of sustainable high performance, balancing peak exertion with renewal, also sharing his personal journey with PTSD and fibromyalgia. He stressed the importance of self-care and creating a supportive work environment to enhance client experiences and business success.

Dr. Anne Marie Imafidon followed, discussing the transformative impact of AI on the salon industry and the need for curiosity and innovation to adapt and thrive. Kati Whitledge spoke about Mastering the Client Lifestyle: The Key to Winning & Keeping Clients engaged, speaking through her own salon journey not only as an author but as the owner of three beauty businesses.Not only did Kati unlock innovative marketing strategies to enhance client retention, she discovered strategies for building resilience and achieving sustainable high performance without losing the personal touch.

The fun of the conference came in many forms, from music driven Bingo Loco, our very own Australia General Manger Sandy Carty getting on-stage singing ‘Ice Ice Baby’ to ‘Phorest Juice’, coming out on day two for some added sustenance, there was plenty of networking between likeminded entrepreneurs. A final party with live entertainment in an elegantly French-inspired venue was the celebration to summarise just how much we all learnt over the course of conference.

Looking ahead, the Salon Owner Summit is already preparing for its next instalment in 2026 – the dates have been confirmed for January 25 to 26, with the event returning to the modern and welcoming, Royal Convention Center in Dublin.

In an industry where we are sometimes spoilt for choice, Phorest has earned recognition as one of the fastest-growing technology companies in the hair and beauty industry and is honoured among the Deloitte Fast 50. The brand serves nearly 11,000 businesses globally and over 160,000 beauty professionals across 11 regions, employing over 300 people in offices in Ireland, the UK, Finland, the Netherlands, Germany, Australia, Canada, and the US. In the United States, Phorest is proud to be the most popular software among Salon Today’s Top 200 Winners.

For many, personally skipping small talk and asking meaningful questions to create emotional

intimacy and genuine connections with clients was the overarching theme of the conference.

What keeps Kristian Tognini, from Tognini’s salon, coming back is not only the learnings from two days of world class speakers and thinkers, it is the Phorest community from around the world.

“As soon as you arrive, the Phorest family feels like a warm hug and I have made many friends from around the globe – it’s always invaluable to understand what is happening in the industry globally and how we can adapt and implement change in Australia. Also, the Guinness tastes better in Ireland,” Kristian said.

From starting a business in lockdown or utilising family life savings for a house and risking it on the line for business, each speaker told a true story of resilience and personal sacrifice, resonating strongly with salon and spa owners.

If we are in an age where we can have AI calling a salon to make an appointment, then we can better check on ourselves to try and avoid burning the candle at both ends. We need to foster an element of accountability in both our staff and client relationships to ensure expectations are met.

What features are you using when you’re shut to drive your business? How has your wellbeing taken a backseat and how are you going to inspire others if you haven’t taken care of yourself? These are all very valid points that left us all wondering and pushing for actionable change in 2025.

One thing about growing is the ability to take a good look around at where you’ve been, where you want to be and where the industry is as a whole. After sitting in a conference room with speakers from America, UK and beyond and being bombarded with unprecedented levels of knowledge, it became clear that we are all one when it comes to our business, doing our best to make it meaningful. For more information visit www.phorest.com

PROUDLY NOW B CORP CERTIFIED

PROFESSIONAL HAIR CARE IN A FRIENDLY, CURIOUS AND HONEST WAY

LEGENDARY

Hairdressing Legend Antoinette Beenders sits down with Shannon Guss to talk the past, present and future of hair.

Hairdressing legend Antoinette Beenders needs no introduction – but here’s one anyway. As the Senior Vice President of Global Artistry for Aveda, the Dutchborn, American-based, world-famous hair artist was recently in Australia as a headliner at the MANE STAGE education event, receiving the award for AHFA Icon of The Year 2024 at the Australian Hair Fashion Awards. In the midst of this frenetic trip, we were fortunate to sit down with Antoinette to discuss her many achievements and her pertinent thoughts on the current and future hair industry.

The trip followed a few weeks that included New York Fashion Week and shows in London and Paris, and preceded a trip to Canada the next week, before launching a new campaign back home in Minneapolis – otherwise known as a regular month for Antoinette. With travel to, experience in and what she calls a “love affair” with Australian hair since working with Trevor Sorbie since the ‘90s, this trip marked another milestone for Antoinette amidst a career of inimitable milestones.

“Being recognised the other day as the first female, in 32 years of the Australian hair industry, as the first female icon, that to me is a highlight of my career, it makes me emotional,” she shared. “I was also one of the very first female British Hairdressers and London Hairdressers [of the Year]. Our industry is 98 per cent female, practically, but if you look at who’s getting the accolades, it’s a lot of the boys. I’d like to think I’ve given a lot of women insight that you can do it. I’m also someone who comes from a small town who wanted to make a career in hairdressing, and I did it. It’s just hard work. You’ve got to push a little bit harder.”

Among Antoinette’s well-deserved points of pride is her role as Corporate Creative Director for Estée Lauder Companies, which she ascended to on an unorthodox ladder, without a graphic design degree and as a creative. It’s a role that has Antoinette oversee 35 graphic designers, copywriters and store designers.

“If you really want something, you can do it, it doesn’t matter whether you have a degree or not. I just did it through work and through my dedication and my advocacy and my passion,” she said.

With this storied experience, Antoinette is keeping a keen eye on the state of the global hair industry, with a myriad of emerging business trends catching her eye. The rise of independent hair and working with younger generations who expect a better work life balance are key salon

considerations. In product development, Antoinette noted rapid innovation centring modern consumer needs around curly hair products and textured hair education, the rise of hair extensions, as well as hair loss, with this year’s third iteration of Invati, titled Invati Ultra, aiding hair density by up to 85 per cent. Scalp care and the ‘skinification’ of hair technology is vital to this modern evolution, with the brand’s Scalp Care range essential for hydration, sebum-control and hair quality and growth. This is all under Aveda’s umbrella of branddefining sustainability.

“I’ve been with Aveda for 27 years. If I look at where we have come from to where we are now, is absolutely mind boggling,” Antoinette said. “I’m very proud of working for them because we’ve got over 45 years of innovation and plant knowledge. We have our own lab and our own in-house perfume lab, which is all organic-based and made with natural-based oils. It’s fascinating how plant innovation has become so advanced in the last 40 years.”

From the past to the present to looking ahead to the future of the industry, the newest expression of Antoinette’s editorial work, titled Astral, collaborated with a digital engineer to harness the power of AI, without having it replace or overwhelm actual hair art. For a hair artist who is more used to the holistic side of hair, Antoinette is embracing the digital possibilities in the creation process. She credits technology in how it can elevate and aid creative possibilities, where Astral is supported by AI in its videography, backdrops and fashion, while the true hair art and real models retain full integrity. Antoinette also thinks technology can significantly enable salons through booking and operation systems.

“I think AI is coming at us with a vengeance and a lot of hairdressers are very scared and nervous,” she said. “I think we are already using AI. Look at Uber look, look at ChatGPT. It’s part of our life. We’re living in a digital revolution. When I was in England, I said to my fellow hairdressing friend ‘stop being so scared, we didn’t have the internet 20 or 30 years ago, now we use that every day’. You have to find a way of doing it. For us as a hair industry, we’re quite safe because we have the power of touch. I would be much more worried if I wasn’t in a job that didn’t touch people, because touch is the hardest to replicate.”

This technology adds to Antoinette’s timeless creative process. She grew up in an editorial landscape thanks to her father’s role as a photographer, in a perspectivedefining dynamic through which she

continues to share her work with him. Through this process, she sees herself as a “sponge” that’s always picking up points of inspiration, everywhere from her extensive travel to social media and beyond, while admittedly hoarding hair that also adds to her repertoire. With a self-appointed title as the “queen of PowerPoint”, she combines these aesthetic highlights and starts creating the story.

“For me, creativity is all about storytelling,” she said. “It’s part of me. I have about 70,000 pictures on my phone, I take pictures of everything. I’m the daughter of a photographer, so I’m photographing everything all the time, every day. I’m very much a thinker. I want to know how things are done. I love observing people, observing nature and I like learning. I’m always curious and I’ve got a childlike brain. I look at things very unfiltered.”

“I remember being a kid, my father really changed my perceptions so that I look at things differently. It’s funny, because you can walk down the street every day and just go from A to B, or you can walk on the street and just look around you. I’m not always like that, because if I’m on a mission, I’m on a mission. Trevor Sorbie always used to say ‘you’re like a horse with two flaps’. I’m super focused, but I’m very much a dreamer. I think I live very much in my head.”

Within her incomparable career, Aveda is at the heart of it, giving her free reign to design her own collections, supporting her in the event and stage space, starting with their renowned Congress events, and pairing her with fashion-forward and couture labels backstage, such as Stella McCartney or Iris van Herpen, which holds special pride of place for Antoinette given their artistic connections and shared Dutch backgrounds. From editorial partnerships to ready-to-wear trends, product innovation and industrybuilding education, Antoinette espouses,

more than anyone, the power of Aveda as a creative hub and a family.

“They don’t tell me what to do,” she said. “I can just do my thing of what I want to do. So, I wear a lot of different hats. We have over 50,000 hairdressers as Aveda artists in the world and they are the heartbeat of the Aveda brand. We make a beautiful product that is naturally derived, the highest efficacy, high performance, plant-based hair care in a very sustainable and conscious way but, at the end of the day, it’s the artistry that makes Aveda, because they take that product and turn it into something emotional and very powerful, and they really are our everyday heroes behind the chair. I’m very passionate about that, so it’s my job to inspire them, to educate them and to mentor them.”

Aveda and Antoinette’s mentorship has built a generation of award-winning talents and that sense of purpose is one of many reasons Antoinette has stayed with the brand for close to three decades. A commitment to the planet, with vegan, B Corp certified, Leaping Bunny approved, plant-based products is just the beginning, with vegan events, education on environmentalism and a healthy approach anchoring the brand.

“It’s not just what’s on the shelf. It’s a lifestyle, it changed my life, it really did. I ended up becoming mostly vegetarian. I stopped smoking 27 years ago. It’s very nice to have a brand that really promotes healthy living and bring that into an industry that’s not so healthy living,” she said.

“Listen, I ain’t moving. I’m staying forever, I’m not leaving, they’ll have to kick me out,” she laughed.

With this partnership made in heaven, creativity stemming from her youth, from the heart, to the eye, to the set, and more awards still cascading onto the mantle, we look forward to the next decades of Antoinette’s industry leadership. For more information visit www.aveda.com.au

I MADE THE CHANGE

CPR Haircare has launched a campaign that celebrates the spirit of Australia, fostering strong haircare relationships that start in our own backyard with world-class products and even better vision for the future with a locally owned brand.

CPR believes change is more than a moment; it’s a movement—a dynamic process of evolution and transformation. It begins with a decision, often small but deeply personal, that ripples outward, touching lives and inspiring progress along the way. The I Made the Change campaign by CPR Hair embodies this spirit, encouraging salon professionals to embrace transformation and partner with an Australian-owned, family-run colour and haircare brand.

At its heart, CPR Hair is a brand born from love and dedication to Australia and its salons and customers. The brand champions a salon-first philosophy, emphasising community, connection, and empowering its salon community. With a comprehensive ecosystem of support and resources, CPR Hair has become an increasingly growing choice for salons across Australia.

“The support we’ve received throughout our journey with CPR has been unmatched—something we’ve never

experienced at this level with any other colour brand before,” said Ashlie, owner of Infinity Hair Co.

For over 60 years, CPR Hair has been committed to delivering high-quality haircare solutions and a reliable, trueto-swatch colour system. Inspired by the diverse Australian climate and outdoor lifestyle, each product is formulated with a balance of natural ingredients and technology, designed to bring hair to life while addressing specific needs.

"I spent a year searching for a brand that truly aligned with my values—something I could proudly offer my salon clients. CPR stood out not just for its beautiful products but also for its affordability, benefiting both me and my clients,” shared Aimee Egan.

Transformation isn’t just about adopting new products—it’s about creating opportunities for growth and inspiration for your entire salon team. This philosophy is at the heart of CPR’s education brand, The Circle. As part of the I Made the Change campaign, The Circle enhances CPR’s commitment to excellence by offering a comprehensive calendar of educational opportunities both across Australia and via CPR’s online portal and network of educators. From advanced styling techniques and cutting-edge colour workshops to blowdry mastery and social media training, The Circle equips salon professionals with the tools to elevate their craft and their businesses.

“I remember attending the Salon Forum during my switch to CPR, and thinking ‘I have found my people’. Since partnering with CPR, I’ve experienced remarkable growth as a stylist, which I credit to their incredible support—from my Business Development Manager and Educators to CEO Cass Donnelly, who personally took the time to sit with me, treating me like family and an equal. The brand’s growth over just one year has been amazing, and I’m thrilled to be part of this journey as we continue to grow together,” Aimee added.

The I Made the Change campaign is more than a movement; it’s an invitation to be part of something bigger. It’s a call for salon professionals to align with a brand that values their craft, their salon teamno matter what stage of their career - and their community. Change, after all, is contagious. When one salon takes the leap, it inspires others, creating a ripple effect that uplifts the entire industry.

Are you ready to make the change? For more information visit www.cprhair.com.au

EDUCATION

Your original and essential handbook to this year of growth.

Hair by: Sally Brooks, Brooks & Brooks London Make-up: Jo Sugar Photographer: Jack Eames

SABRE EDUCATION

Hair: Carolyn Gahan

Photography: Milos Mlynarik

Makeup: Shannon Key

Stylist: Huw Ward

Model: Masha Basman

WHO, WHEN, WHERE

In 2025, Sabre Haircare is delivering education predicated on energy and ideas. The Sabre Haircare guest artist lineup is comprised of educators and creators who are pushing boundaries, sharing what they know and inspiring fresh possibilities.

Katy Reeve, AHIA Sole Operator of the Year for 2023, kicks things off with her effortless approach to precision and style. Her sessions break down advanced techniques into something simple and practical—so you can walk away ready to wow your clients.

For a fresh perspective, Andrew Cobeldick, AHIA New Zealand Hairdresser of the Year for 2024, brings bold ideas, technical brilliance, and creativity that makes you see hair in a whole new way.

When it comes to texture, Joshua Congreve, the King of Curls, changes the game. From effortless waves to defined coils, Joshua will show you how to embrace texture and celebrate it.

Mikelah Jayde Riley is a go-to colour educator, as a master of seamless blondes, lived-in balayage, and bold statement tones. Mikelah’s transformations strike the perfect balance between artistry and precision.

In business, Kerrie Di Mattia knows how to help you create a vibe, a team, and an atmosphere that stylists and clients can’t get enough of. Her sessions show you how to inspire loyalty, connection, and a space where everyone wins.

Barbering is given a fresh perspective with Caleb Heke, whose clean, purposeful cuts go beyond the chair. Caleb’s approach is all about precision, intention, and connection, giving modern barbering the edge it deserves.

Anthony Bayer—six-time AHFA finalist and New York Fashion Week stylist—brings you techniques that balance bold, high-fashion creativity with real-world salon practicality.

Marketing guru Hayley Mears, founder of Six Underground Media, shows you how to make your social media work smarter. Hayley’s no-nonsense approach focuses on helping you tell your story, cut through the noise, and build a brand that feels authentic and connected.

Joico Ambassadors Carolyn Gahan and Felicity Collier bring artistry and heart to the forefront. Carolyn’s editorial work showcases her ability to create hair that tells a story —visually striking, beautifully crafted, and endlessly inspiring. Felicity, as Lead Hair Director for Breast Cancer Cure events across New Zealand, shows the power of hairdressing as a force for good — proof that great hair can create real impact.

With Sabre Haircare, 2025 is about taking part in the moments that matter — immersive live sessions and hands-on experiences where you’ll leave inspired, confident, and ready to take your work to the next level.

WHAT WILL INSPIRE YOU

This year, Sabre Haircare are celebrating Joico’s 50th Anniversary, a milestone defined by a campaign titled “Redefining Healthy Hair. Since Forever”. For 50 years, Joico has empowered stylists with products that make hair stronger, healthier, and shinier—because healthy hair is at the heart of every great result.

Sabre Haircare’s 2025 education agenda puts these products and professional hair skills and ingenuity at the forefront, from topics such as lived-in colour to texture and other creative techniques. The portfolio puts the emphasis on creativity and connection in professional hair.

KEY TAKEAWAYS

Firstly, the agenda is focused on techniques that deliver results, teaching students to master the trends that clients want and skills you’ll immediately use in the salon, from seamless blondes to lived-in colour, texture that works, and sharp, precision cutting. Next, real-world inspiration allows attendees to learn from the best in the business. Whether it’s perfecting modern colour, exploring creative styling, or building a team that thrives, every session leaves you with ideas you can make your own. Lastly, Sabre Haircare leaves you with tools to grow your confidence and business. Build stronger connections with your clients, show up authentically online, and create a salon experience that sets you apart.

For more information visit www.sabrehaircare.com.au

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FEATURING

CAROLYN GAHAN FELICITY BRUCE JOSHUA CONGREVE

KATY REEVE

ANTHONY BAYER

KERRIE DIMATTIA HAYLEY MEARS

CALEB HEKE

ANDREW COBELDICK MIKELAH-JAYDE RILEY

HAIR: MIKELAH-JAYDE RILEY PHOTOGRAPHER: MEIJI NGUYEN MAKEUP ARTIST: NADIA DUCA STYLIST: SUZANA PARAVAC MODEL: ELLIE WATTERS

OZDARE

WHO, WHEN, WHERE

Ozdare are proud to bring you an extraordinary lineup of educators and artists who are not only masters of their craft but also passionate mentors dedicated to shaping the next generation of hair professionals. Each educator brings a wealth of knowledge, innovation, and hands-on experience, offering insights that will empower hairdressers at every stage of their career—whether you're just starting out or refining your expertise.

These industry leaders have honed their skills at the highest levels and have a deep commitment to pushing the boundaries of hairdressing, technique, and creativity. Their dynamic teaching styles will not only inspire you, but will also equip you with the practical tools and cutting-edge techniques that are essential for thriving in today’s fast-paced, ever-evolving hair industry.

Whether you're looking to elevate your skills, stay ahead of trends, or simply ignite your passion for the craft, Ozdare educators are here to guide, motivate, and push you toward your fullest potential. The new Ozdare Academy, located in South Melbourne, offers the ideal training environment to keep the team and clients connected.

KEY TAKE AWAYS

Ozdare education will keep you ahead with the latest trends, tools, and techniques in cutting, colouring, and styling in 2025 and beyond. Learn practical business strategies that go beyond hairdressing, from client retention and marketing to effective salon management and planning.

Understand the latest in hair care products, tools, and technologies.

“Our educators will help you navigate through the growing world of product offerings, so you can confidently recommend the best solutions to your clients,” James Algar-Gard, Ozdare National Education Lead, shared. “Connect with like-minded professionals who share your passion for the craft. Whether through workshops, events, or online communities, you’ll be part of an ever-growing network of talented hairdressers who support and inspire each other within our Ozdare community.”

WHAT WILL INSPIRE YOU

With global leading brands such as KEVIN.MURPHY, ELEVEN Australia, Dyson, K18, Cezzane, ECOHEADS and P.O.D by ECOHEADS, Ozdare provides a well-rounded education offering, which is why the 2025 Ozdare education brochure focuses not only on technical mastery but also on fostering leadership, communication, business and social media.

“Whether you’re working with clients or managing a team, our approach ensures you thrive in every aspect of your career," James added. We understand that every hairdresser’s journey is unique. Whether you're a beginner or a seasoned pro, our personalised approach means that you’ll be empowered to grow at your own pace and according to your specific career goals. We look forward to welcoming you to one of our workshops in 2025.”

For more information visit www.ozdare.com.au

Hairdressing’s Next-Level Education

HAIR FESTIVAL

A myriad of inspiring educators are taking to the Hair Festival Education Sessions stage and we’re just getting started. Read on for some of the headliners, with more still to come.

MATRIX

Matrix and 2024 Australian Hairdresser of the Year, as well as multi-award-winning salon business owner, Sam James, Director of SJ ESTABLISHMENT, will teach imperative business education, drawing on Sam’s ten years in business.

“I aim to educate actionable methods to help gain a positive mindset to be able to succeed in team culture and retention, salon growth and overall business,” Sam said.

The class will teach how to create a positive mindset and keep the balance, inspiring salon owners to implement practices towards building a more successful business and better overall life.

CAITLYN MUIR COACHING

Raw, real, unfiltered and unapologetic, Caitlyn Muir will return to Hair Festival to educate salon owners, employees and independent hairdressers to overcome pricing guilt, assess hustle culture and “flip the script” on their entire careers, with actionable strategies to really change your business.

“It’s time for a wake-up call,” Caitlyn

said. “We’re calling out the BS about success in our industry, breaking down the myths and outdated beliefs holding owners, employees, and independents back. Raw conversations and real strategies with no apologies and no filters.”

BKT MASTERY

An engaging and interactive education session from BKT Mastery will show off a live demonstration, with the final look presented live on stage, as well as before and after video insights that showcase the transformative power of these products and techniques. The audience will also participate in a Q&A that deep dives the brand philosophy, product line and how to create BKT Nano Pro Nanoplasty results, with expert tips that offer advanced BKT techniques and tricks for long-lasting results, thanks to BKT-founder, Leticia Prado.

DANGER JONES

Welcome ‘Bigger, Bolder, and Brighter’ from Danger Jones, which follows from 2024’s mammoth session from this global brand.

Danger Jones has rapidly expanded into 40 countries in just its first two years with extensive social media engagement, and that energy will take to Hair Festival as educators from Australia, the UK and the US inspire on stage.

“Join us in the biggest room at Hair Festival 2025 where we’re bringing our Global Ambassadors, Chrissy Danielle and Tia Lambourn, the biggest names in the blonding and toning community, along with our talented local Australian artists,” shared Alexis Thurston, educator and co-founder of Danger Jones. “Be inspired, entertained, and connect with the beauty community.”

HAIR CANDY AUSTRALIA

Hair Candy Australia are presenting ‘Million Dollar Hair Extension Methods’, a one-hour session led by the owner and founder of the brand, Shakira Jade, who will teach signature Hair Candy extensions methods, actionable business strategies to maximise salon profit and how to elevate the client experience. Shakira will share insights on how to scale your salon business, streamline operations,

Caitlyn Muir

and make more profit while maintaining exceptional service quality, alongside a Q&A and education from fellow Hair Candy Educators, Lori and Jazzy.

Learn techniques such as Flat Track Weft Extensions, Air Weft Extensions and Keratin Bond Extensions mastered through the brand’s 18 years of experience and innovation.

INDIE HAIR ACADEMY

Angela Rose of Indie Hair Academy will share insights with independent hairdressers who want to scale their business, as well as welcoming any prospective Indies to the movement. In this “hour of power”, you can learn how to increase both your value and prices, how to fortify your business with multiple streams of income and how to embrace an entrepreneurial mindset.

GAMMA+

Inspire Brands and Gamma+ will headline Jordan Tabakman, Lead Educator for Gamma + and owner of The Barber Club Salons Across Australia, Bali and India, with Teegan Dyson, Gamma+ Ambassador and Educator, also educating on stage.

The session will showcase a barbering look and learn, as well as teaching personal branding, business development, team building and salon tips and tricks, in a session titled ‘Cutting through the Clutter of Building You as a Brand’. The duo will also host a Q&A.

ORGANIC SUKU

Organic SUKU representatives, Michelle Garande, Global Education Director, and Chrissy Zemura, Creative Director for Australia and New Zealand, will usher in the brand’s stage debut. The pair will demonstrate how to create beautiful silhouettes and shapes for curly and coily hair. The session will celebrate the artistry of textured hair, with techniques and styles such as asymmetric afro styles, to creative colour and structured ponytails.

“Be the first to experience and discover how Organic SUKU’s expertise can elevate your salon services. From red carpet-ready glamour to everyday salon perfection, this is your opportunity to unlock new possibilities and take your textured hair skills to the next level,” the brand shared.

SEAMLESS1

Seamless1 presents ‘Inch by Inch’, where social media powerhouse, former AHFA Transformation Stylist of the Year and current Digital Influencer of the Year,

Sarah Emilia, will teach expert hair extensions and social media mastery. Sarah is the co-owner and face of Sarah Jade Hair, alongside her role as an educator, extensions leader and influencer, and the session will include a meet and greet with this hairdressing superstar.

“Take your skill set in extensions to expert level by increasing your social media engagement,” the brand shared.

“Grow both your clients’ hair and business by learning her helpful tips that took Sarah from zero to 1.4 million on TikTok and Instagram followers.”

THE COLOURIST BOARD

Michele Madjid from The Colourist Board utilises her over two decades of hairdressing expertise to introduce this new concept, debuting an innovative resource that helps hairdressers select the right shades for their clients’ skin tones. The Colourist Board simplifies colour choices and helps hair professionals make more informed, precise decisions to choose the most flattering and complementary hair colours for clients.

The session will teach this unique tool by delivering insights on understanding skin tone analysis, such as in methods like identifying skin tones through vein colour and learning the difference between skin tone against overtone. It will also teach a history of colour analysis in beauty and fashion, colour theory and how to elevate your business thanks to these concepts.

DE LORENZO

De Lorenzo presents ‘Assorted Creams’, a hair event celebrating luxury hues such as Golden Butter Blondes, Sunkissed highlights, Apricot coppers, and Maple Cream tones. Join De Lorenzo Brand Ambassadors Holly Breen, Ellie Bolton, Jules Gauci and the Education Team, who will educate on creatively using Nova360 colours, as well as creating texture and movement.

“Imagine a symphony of copper tones, ranging from deep, mysterious auburn to fiery tangerine, commanding attention and embodying confidence and vibrancy. Every strand is a masterpiece, every look a statement, and every moment a testament to the flavour of beauty," the brand shared. "Join us for an unforgettable experience where hair is not just a style, it’s a journey of self-expression.”

THE SALON DR

Sonia Tomas, AKA The Salon Dr, simplifies the numbers, profits and opportunities

in salon retail to help salons maximise this realm. This one-hour workshop will deliver relevant methods to offer salons “more profit, more freedom, and less overwhelm”.

“In this powerful session, I’ll show you a simple, foolproof method to take the guesswork out of your numbers and maximise every area of your business—from services, retail and team performance,” Sonia shared.

JOICO

Join two pairs of Joico powerhouses, Katy Reeve and Carolyn Gahan, and Andrew Cobeldick and Mikelah-Jayde Riley, as they present ‘ILLUME’, celebrating 50 years of Joico with a high-impact showcase of creativity, technique, and innovation, compered by Kerrie Di Mattia and Duncan Richards. The artistic showcase will highlight crafted cuts, radiant colour and polished styling work that all connect structure, tone, shape, colour and texture. The teams will demonstrate the iconic techniques that have defined five decades of the brand.

“Expect a contemporary take on timeless styles, where structure, movement, and luminous colour placement come together to create looks that are both refined and forwardthinking,” the brand shared.

MOROCCANOIL

An award-winning, all-star line-up of talents take to the stage to present their live editorial shoot for Creative Team of the Year, with hair icons including 2024 Australian Hairdresser of the Year Richi Grisillo, 2024 New Zealand Hairdresser of the Year Chinney Yeap, 2024 Editorial Hairdresser of the Year Michael Beel and 2021 NSW/ACT Hairdresser of the Year Jordan Hone. These celebrity hairdressers and celebrated industry icons will bring their editorial vision to life on stage, while talking through behind-the-scenes secrets of their prolific careers.

CPR

Join Australian hair brand CPR and their special guest presenters as they continue to innovate on the Holistic Salon Service, which guides salons to elevate their approach to leadership, salon strengths and sources of inspiration. The concept transforms salons’ relationship with client care, reduces client turnover and supports and improves Australian salon business from this proud national brand. For more information visit www.hairfestival.com.au

destination evo

HAIRCARE GROUP

WHO, WHEN, WHERE

Whether you’re a seasoned stylist, salon owner, an eager first-year apprentice, or somewhere in between, Haircare Group’s 2025 Education Program is designed to help you sharpen your skills, stay ahead of trends, and grow your business. Education is at the heart of a successful career and, in an industry that’s always evolving, ongoing learning is the key to staying inspired.

The Haircare Group education calendar offers a diverse mix of colouring, styling, cutting, product knowledge, and business development sessions. Delivered by some of the best in the business, including such industry leaders as Pete Koziell, Jules Tognini, and Michael Beel. With their guidance, you’ll have access to expert knowledge and hands-on training that will take your work to the next level.

You can choose the learning format that works best for you, with studio workshops, in-salon training, and virtual classes available across Australia and New Zealand. Plus, this year the brand is excited to welcome new brands into the Haircare Group family, expanding the variety of education on offer.

No matter where you are, what your schedule looks like, or how you like to learn, there’s a class that’s been designed to inspire, challenge, and grow your skills. Don’t miss out—2025 is your year to level up!

KEY TAKEAWAYS

The 2025 program is packed with opportunities to refine your craft and build your business, no matter your style or specialty. If you’re looking to break into the world of editorial hair, learn from award-winning editorial stylist Richi Grisillo. If you’re passionate about precision cutting, bold colour transformations, effortless styling, or mastering the latest trends, there's a session tailored to your aesthetic.

This year’s program goes beyond technical skills to include business development, client experience, and social media strategy. From boosting your salon’s profitability to mastering Instagram-worthy content, these sessions are designed to help you grow in every aspect of your career.

WHAT WILL INSPIRE YOU

Imagine mastering the latest cutting techniques, experimenting with bold new colours, and staying ahead of trends that set your work apart. Picture yourself collaborating with fellow passionate professionals, sharing insights, and igniting your creativity. Haircare Group's 2025 education program is designed to fuel your passion and enhance your skills, and help you reach new heights.

For more information visit www.thehaircaregroup.com/education/ or call 1300 437 436 (AU) and 0800 505 385 (NZ)

ORGANIC SUKU

WHO, WHEN, WHERE

Step into the future of hairstyling with Organic SUKU, a revolutionary haircare brand bringing texture education to new heights. With a team of visionary educators and stylists, Organic SUKU is reimagining textured hair care for the modern professional.

Helmed by Global Education Director, Michelle Garande, and Creative Director for Australia and New Zealand, Chrissy Zemura, the brand empowers hairstylists with innovative techniques tailored to coily, curly and Afro-textured hair. Whether you're a seasoned stylist or just starting, Organic SUKU offers education that covers the full-service spectrum - from maintenance care to styling and editorial work.

These workshops combine theory and hands-on practice, ensuring you leave with techniques that boost your earnings as you introduce and grow your column. Each course is designed to elevate your craft, helping you work confidently in salons, on set, and editorial.

WHAT WILL INSPIRE YOU

Organic SUKU is reshaping the future of textured hair care by empowering stylists to master their craft while growing their businesses and unlocking new realms of creativity.

Through TEXTURE RE.IMAGINED, the brand’s artist-led coil and curl education, the team provide the tools to keep you ahead of the curve, refine your skills, and tailor techniques you've mastered to the needs of coily, curly, and wavy hair.

"Mastering textured hair is no longer optional— it's essential," Chrissy shared. "Expanding your skill set to include textured hair unlocks unparalleled opportunities, from editorial shoots to film sets and beyond. With the right education, you can position yourself as a leader in the industry and take your career to levels you've only dreamed of."

As a stylist, you'll gain the confidence to work with any hair type and explore new avenues of creative expression while staying ahead in a rapidly evolving industry.

Organic SUKU is dedicated to bold, polished, and versatile looks that align with Australia's ever-evolving beauty landscape. The team’s professionals expand their skill set to continually meet diverse client needs, driven by the brand’s texture-centred education and technical know-how.

2025 marks Organic SUKU's debut at Hair Festival, where the team will showcase its innovative products and techniques. This event is your chance to experience firsthand the artistry and passion driving the brand forward.

KEY TAKEAWAYS

2025 is the year for stylists to embrace a new era in textured hair care. Organic SUKU's education is about more than mastering techniques; it's about creating connections, building confidence, and developing a deep understanding of texture.

"Our courses are built to demystify textured hair and help stylists navigate its unique beauty," Michelle said. "From cleansing and styling to advanced techniques for editorial and on-screen looks, our goal is to ensure stylists walk away feeling empowered to handle any textured hair challenge."

It's not just about technique—Organic SUKU also provides insights into the evolving haircare market. Learn how to position yourself as a leader in textured hair, connect with clients on a personal level, and stay ahead of industry trends.

With Organic SUKU, the future of textured hair education is now. Take your styling expertise to the next level while embracing a sustainable, inclusive approach to beauty.

For more information visit www.organicsukupro.com.

CLEANER

A clean, professional, sustainable and clinically proven product launch has arrived. Meet KINACTIF™, where scalp health, natural formulas and tailored care rule the day.

Packed with prebiotics for scalp health, natural formulas, dualformula technology and a professional mindset, KINACTIF™ has arrived to revolutionise the haircare market, thanks to KIN Cosmetics. With sustainability at its core and treatments made to cater to versatile hair types, scalp and hair health is considered dually paramount, thanks to a high per cent of naturally derived ingredients that prioritise scalp health, from which better hair follows.

Honest, 100 per cent vegan formulas and sustainable packaging, which is 100 per cent recyclable across the line-up, define the range, as crucial pillars of KIN Cosmetics. Additionally, the shampoo bottles are biodegradable and contain 25 per cent less plastic with a lighter weight for a lesser environmental footprint.

Hair & Scalp Dual Formula technology is health-driven, acting on two levels. On the scalp, the technology keeps the hair microbiomes, the set of microorganisms that protect the skin from environmental damage and nourish its roots, in balance. It then caters to each hair type individually. Nine ranges individually focus on Technical, Nutrition, Volume, Color, Blonde, Suncare, Control and Scalp categories. Within these feature ranges, the Nutrition category, which is No.1, nourishes dry hair, thanks to prebiotics, fermented rice water, and pracaxi oil

that leaves hair softer, shinier and frizzfree. An extensive group of a Shampoo, 2-in1 Mask, Intensive Nourishing Shot, Conditioning Spray and Melting Extract showcase the breadth and versatility of the ranges, working together to fight frizz, hydrate hair, provide softness up to 23 per cent and improve combability.

The No.2 Repair line is for damaged and weakened hair, where prebiotics and wine yeast extract restore the weakened hair fibre. A collection of four products serve to cleanse, treat and texturise the hair, repairing the hair, sealing the ends and making hair more breakage resistant.

In Color, No.4, prebiotics, chia seed oil and acidic pH add to colour radiance, shine

and intensity for colour-treated hair in gentle, sulfate free formulas. A Shampoo, 2-in1 Mask and Color Protecting Melting Extract work to prevent colour fading.

Focusing on Frizz, the No.7 Control line tackles frizz at its source – a lack of hydration and humidity in the hair. On both straight and curly hair types, a formula of prebiotics, sweet almond oil, Manketti seed oil sourced from Africa and linseed extract combine to create a protective film around the hair, balance the microbiome of the scalp, provide flexibility, define curls and align the hair fibres, for restored, stronger hair and controlled frizz. A Shampoo and Mask duo cleanse and then intensely treat the hair for greater control and manageability.

All starting with the No.0 Technical category that is a transformative, salonexclusive service, the Deep Care Base is an ultra-conditioning base for exclusively professional use that allows hairdressers to customise these salon treatments, as applied with one or more Intensive Shots from various categories. The Base offers a deep immediate smoothing and anti-frizz effect on the hair fibre, while smoothing the cuticle, sealing the ends and adding shine, also combining with the entire versatile KINACTIF™ range for true customisation.

Discover personalised, dynamic, diverse and sustainable technology, for the salon chair and the shelf. This is KINACTIF™. For more information visit www.kincosmetics.com.au

with Sophia Hilton & Sharlene Lee

18-20th May 2025 Tanadewa Resort Ubud, Bali

Exclusive 3 Night Luxury Hair Retreat – The Entire Hotel, Just for US

Join Sophia & Sharlene for an extraordinary & exclusive 3-night, 2-day retreat designed to transform your salon business. Learn from two industry gamechangers as they help you gain clarity, boost your conﬁdence, and realign with your goals. Walk away feeling recharged, inspired, and ready to take your business to the next level!

For full details and bookings, scan the code or visit smithscollectivebrands.com.au/pages/professionalsalon-owners-retreat-bali

CENK AKAL

Owner and Creative director of CENK.

WHAT INSPIRED YOU TO OPEN A SALON ON YOUR OWN?

After years of working in the industry, I was feeling very ready to open my own space so I could establish myself as an individual and build a brand and name for myself that truly reflects my work and who I am. Opening ‘CENK.’ has given me the confidence to push myself to the next level and also put myself out there in a way I haven’t done before.

HOW DID YOU ARRIVE AT THE CREATIVE SPACE YOU HAVE NOW AND WHY?

Creating a name and space for myself as a professional within this industry is something I’ve always wanted to achieve. It was really important to me to start out as an individual in a space that reflected what I enjoy aesthetically but also a space that felt more boutique and allowed for a one-on-one experience. This more intimate salon vibe allows me to be with the client from start to finish whilst also giving my clients the opportunity to get out of the chaos that sometimes comes with larger salons.

WHAT DO YOU LOVE MOST ABOUT YOUR CLIENTELE AND THE SPACE?

I love that I’ve built a clientele over the years that is now made up of people who truly appreciate my passion and skillset, and of course the friendships that come with that. One of my favourite things about the space is its privacy. I love not being visible to the general public and my clients appreciate that too. It helps bring a calmer vibe to the space and allows the clients to really relax while I get to work. It also has helped bring me a client base that book in with me because they’ve seen my work and love what I do.

HOW HAS YOUR CLIENTELE AND SOCIAL MEDIA GROWN SINCE OPENING YOUR NEW SPACE?

My client base and social media presence have grown quite a bit in the short time I’ve been open. Prior to my own space, I was

rarely producing content and that was mainly because I felt like I was in a space that did not reflect my style and the standard of my work. Since being in my own salon I have been so inspired to produce consistent content. It does take time to do but it has made such a difference to cliental as more people see my work or share it with their friends. The impact it’s having is so exciting and only motivates me to keep going.

WHERE DO YOU FIND INSPIRATION?

I’d say most of the time I’m either drawing inspiration from other people within the hair industry through social media or even from my clients directly. I like getting to know my clients and their own style, which helps me decide which direction I take their colour and style.

WHAT IS YOUR TOP PRIORITY FOR YOUR BUSINESS IN 2025?

Definitely to continue expanding and growing my name in the industry. I’m excited to see where I can take this and what CENK. will look like by the end of the year.

WHAT’S YOUR IDEAL TYPE OF CLIENT?

I would say someone who is consistent with what they are wanting and what their goals with their hair might be. I also appreciate a client who is loyal and appreciates the effort and skillset that goes into good hair and a premium environment.

For more information visit @cenk.hair

YOAV COHEN

Owner of COV HAIR Mosman and Darlinghurst

HOW IMPORTANT DO YOU THINK EDUCATION IS TO YOUR BUSINESS AND WHY?

Education is the core of our craft and is quintessential for any business to thrive. I love visiting other salons for education as much as I enjoy doing education internally with my team.

WHERE DO YOU LOOK TO FIND EDUCATION INSPIRATION?

Inspiration comes to me in little snippets throughout daily life—people watching, movies, fashion. You can be inspired by the smallest pop of colour or texture; that’s what I love about being creative.

WHAT’S YOUR FAVOURITE EDUCATION IN-SALON?

Internal one-on-one workshops are where the magic happens. When either William [Webb, COV HAIR Director] or myself offer our focus to each team member, that’s when we see the best results and have a great time.

WHERE DO YOU GO FOR ONLINE EDUCATION?

I use Sassoon’s online education when I want to refresh my classics. Otherwise, I shamelessly troll the internet and social media!

WHO ARE YOUR FAVOURITE EDUCATORS TO FOLLOW ON INSTAGRAM?

Seung Hwan from Korea is really cool, Lyndal Salmon is up there, and I love Gradient for techy men’s cutting.

IF YOU COULD HAVE EDUCATION WITH ANYONE IN THE INDUSTRY, WHO WOULD IT BE?

Howard McLaren. I have lots of questions, but even more to watch. He’s literally hair caviar.

DO YOU ATTEND INDUSTRY EVENTS?

I love the industry awards and events, especially when my

associate William goes and fetches us a cheeky award at the AHFAs. I think it brings a lot of excitement to our industry, and all of the event partners work really hard to create great events.

MANE STAGE 2024 was amazing, and Antoinette Beenders’ show was the cherry on top! It’s so important to have events where there is something for everyone and the entire industry to come together, like Hair Festival as well.

WHAT EDUCATION GIVES YOU THE BEST RETURN ON INVESTMENT?

Definitely sending the team to workshops. The Goldwell ones have been amazing in 2024. We’re basically booking everyone on all of them for the year!

DO YOU FIND LEARNING THEORY DIFFICULT TO FOLLOW?

I don’t, as long as it’s well-structured. I actually love the technical and theoretical stuff as much as the visual learning.

WHAT WAYS DO YOU KEEP YOUR TEAM ENGAGED?

I love sending them to events, bringing new products and brands in, and having very open discussions about all of the above every day.

HOW WOULD YOU DESCRIBE YOUR STYLE AESTHETIC?

I was told my style was “undone, effortless, and sexy” recently, and I wouldn’t want to argue with that!

WHAT IS YOUR TOP PRIORITY FOR YOUR BUSINESS IN 2025?

Growing the team and upskilling everyone, including myself, are the battles to be fought in 2025.

1. MOROCCANOIL Scalp Purifying Scrub 1300 437 436

2. OLI G Atomic Hair Repair Leave-In Treatment www.shophairco.com.au

3. MILK_SHAKE Incredible Serum www.conceptualbrands.com.au

4. K18 AirWash™ Dry Shampoo www.k18hair.com.au

5. REF Illuminate Colour Instant Shine 03 9583 1575

6. NATURAL LOOK AUSTRALIA Anti-Yellow Ice Blonde Toning Mask 1800 805 276

7. REVLON PROFESSIONAL Magnet Blondes Ultimate Oil Repair & Neutralization www.revlonprofessional.com

6 7 5 8 9 3

8. ORGANIC SUKU SUKU Essentials Kit www.organicsuku.com

9. EEKOLOKS® Rock'n'Repel Hairspray www.eekoloks.com

10. MANDA OF SCANDINAVIA The Conditioner and The Shampoo www.mandaofscandinavia.com.au 1 2 10

7 9 2 8 3

1. MARIA NILA Purifying Cleanse Shampoo 1300 725 122

2. PAUL MITCHELL Smooth Sealing Mask www.365salongroup.com

3. SHIBUI Peptide Polish Anti-Humidity Treatment 02 9666 3611

4. QIQI All Out Blowout Cream (02) 9666 3611

5. MUVO Balayage Shampoo for Brunettes www.muvohair.com

6. THE BALD THEORY Full Shave and Scalp Routine www.joiken.com.au

7. DERMAPENWORLD Dermaceuticals DP Exo-Grow™ Scalp Mask and Hair Tonic www.dermapenworld.com

8. SCHWARZKOPF PROFESSIONAL FIBRE CLINIX Fibre Sealer www.schwarzkopf-professional.com

9. KINACTIF™

No.0 Deep Care Base and No.2 Intensive Reconstructing Shot www.conceptualbrands.com.au

10. NATURAL LOOK AUSTRALIA Purify Anti-Hair Loss Serum 1800 805 276

INFEATURE

THE NEW PALOMA

After almost seven years as one of Sydney’s most coveted salons regularly populated by media and influencers and some of Sydney’s most discerning, Paloma Salon has adopted a fresh new brand direction to better exemplify their journey as much more than just a destination for hair, writes Cameron Pine.

IIn what feels like a decade at the top of Sydney’s salon scene, Paloma Garcia explains why her 2025 salon rebrand is so much more than just a new logo. It’s an approach and homage to the lifecycle of her business that is a constantly growing and evolving beast in the luxury salon sphere.

“Who your business is, is a direct reflection of the leader and my focus has really been to solidify our relevance and importance in the community. COVID was a real turning point for people to not take us for granted and take what we do lightly,” said Paloma.

Not only this but adequately celebrating the fact that the salon and client relationship for many is one of the longest relationships in their lives, a considered approach is the only way forward for Paloma.

“Whether it be through social activity, something for the referendum, weather or climate issues, or whether it be in beauty, people see us as a holistic brand that’s all about living a more beautiful and harmonious life,” Paloma said.

A staff of 17 in a 20 chair salon in bustling Oxford street comprise a sanctuary of wellness and a connected persona beyond its luxury services.

Almost eight years prior to the rebranding to the name we know today, Paloma was the co-owner and director of Oscar Oscar Paddington where she set herself up for a level of care and luxury in the salon space, forging her own path as a conscious and considerate salon owner. Paloma Salon has built an inertia and a unique disposition in hair that pays respect to its clients, culture and the character required to give back and continually evolve.

The new Paloma conversation revolves around the evolution of a salon over seven years of independence and ingenuity. The impact of COVID-19 on the industry and the salon’s values is something Paloma believes was our opportunity as an industry to maximise our strengths and really step up.

“It is so important to understand the role of hairdressers in clients’ lives and the shift towards more personalised services and understand the potential really resides in the detail and a conscious minded approach. I have always looked more to fashion brands to how they drive their brand and business – for us they are the real inspo,” Paloma said. “I think the branding and Paloma salon is more elevated – a brand you’d see in a top global city – Paris, New York for example – a sense of elegance and elevation is something that can be timeless.”

In recent years the salon has consistently focused on sustainability, community engagement, and a holistic approach, reflected in events from in-salon brand collaborations talking about anything from supplements and diet to lymphatic drainage. The rebranding efforts were aimed to elevate the salon’s image globally – a new colour palette and partnerships with top brands is just the beginning. The salon also introduced a new Deluxe Hair Facial service as an important addition to continually inspiring the loyal client with someone new and exciting that they can really feel like they are part of.

“The consumer is becoming incredibly conscious, so our sustainability efforts and

our efforts around the whole experience in-salon we definitely don’t treat lightly with our clients. I absolutely love them, and we host a lot of community nights. Even just the image with the cut hair on the website and socials did so well the first day of launch – traffic to the site dramatically increased.”

The earthy colour palette is also what keeps the brand fresh and cool.

“I was very much guided by my brand directors, who are all over the latest trending colours, think greens, to bronzed golden hues and more,” Paloma said.

Leading branding and strategy agency Actuel Studio worked on the new look and feel for about nine months in collaboration with Paloma to produce a brand that personifies skilful styling, good energy and holistic practice and an overwhelming sense of calm and consideration.

“The star of the new brand campaign, Bella Thomas, is one of Paloma Salon’s very talented ambassadors, and she is obviously a very aesthetically beautiful woman, but it’s also as a person the way she shows up in the world, and that was important to me. She’s a real role model and she really only affiliates with the best brands,” Paloma said.

The rebrand further solidifies a strong relationship with KEVIN.MURPHY, R+Co, Oribe and Kérastase and offers details like new glassware and refreshments. There’s also Ayu in-salon candles, incense and oils for massaging into rituals and creating that real luxury salon service for every guest. For more information visit www.paloma-salon.com

HOUSE OF DESIGN

A gold national win and silver global title have honoured Hairhouse Chadstone and their innovative salon spacing and design.

Hairhouse has represented the hairdressing industry by winning gold at the 2025 Australian Design Awards, which honoured its flagship concept store in Chadstone. Recognising the space’s innovation around professional haircare, piercings and salon services, the award highlighted these achievements as part of the prestigious Better Future Awards. Hairhouse was also nominated at the World Design Awards and won silver on this global stage, further reflecting these achievements.

“We are beyond excited and proud of this recognition,” said Michael O’Connell, COO of Hairhouse. “Our flagship store at Chadstone is not just a retail space, but an immersive, customer-centric experience. This award is a testament to the dedication and creativity of our incredible team and partners.”

The space was built thanks to extensive research, customer journey mapping and design innovation, including features such as an experiential retail environment, with education and brand loyalty at its centre.

The salon has collaborated with X+O Pty Ltd to create distinct zones in the store, which range from a Styling Bar, to Conscious Hair Care space, Hair Health Bar, Piercing Zones, and a Kérastase by L’Oréal Hair Studio, with bespoke fixtures, finishes and colour

palettes that enhance each area. Sustainability is also core to the salon, with features such as features low-VOC paints, energy-efficient lighting, and HVAC systems that seek to lower environmental impact.

“Through customer research undertaken by The Growth Activists, we identified key customer needs that allowed us to rethink what a retail experience could be,” said Rebecca Vulic, Director of X+O. “We utilised customer insights and global retail trends to elevate the Hairhouse brand and pushed the boundaries for the new Chadstone flagship store, in collaboration with the Hairhouse team to create a completely re-imagined store that aligns with the new brand positioning. Each zone was created to provide an immersive experience that not only engages customers but also positions Hairhouse as an expert in haircare, beauty and services.”

Building from this inspiration point in Chadstone, Hairhouse will be rolling out this store concept to 100 national salon spaces.

“We hope that our customers continue to enjoy the exceptional experience in-store, both at Chadstone and at all of our locations,” Michael said. “A huge thank you to our outstanding team and partners, especially X+O, who helped make this vision a reality.”

For more information visit www.hairhouse.com.au

A SOHO STATEMENT

Peacefully nestled on the outskirts of Rome’s San Lorenzo area, Soho House Rome takes a refreshing stance against the swathe of traditional roman-style hotels with a modernist-style structure, writes Cameron Pine

Widely regarded as the artistic quarter of the city, Soho House Rome is set in a ten-storey building on Via Cesare De Lollis, a short walk from Sapienza University and a bustling Roma Termini train station. Unlike many older buildings with narrow hallways and pokey proportions, Soho House Rome feels almost utilitarian and practical, but with large rooms and terraces that make you feel like you’re at home.

The 49 bedrooms are across the second, fifth and sixth floors, ranging from Tiny to XXL, most with balconies looking out over the city. The bedrooms have Roman Graniglia flooring, stucco rendered walls and timber wave shaped bed frames. Sliding wall hangings created by Sardinian weaver Mariantonia Urru hide TVs, and the ceramic bedside table lamps are hand painted with a carved top and crackled glaze finish. A special collaboration with Italian designer Bitossi takes inspiration from lamps made back in 1970s, which have been remade as a one-off for Soho House just three years ago. With premium experiential and iconic locations all over the world, Soho House was founded in

1995 by Nick Jones, as a home for creative people to come together. Today, there are members and Houses around the world. The first in Italy has members’ spaces to eat, drink and meet, including a rooftop pool, bar and restaurant, Soho Health Club, a screening room, 49 rooms and 20 longstay apartments.

Overall, the fit out is extremely high-touch and homely with terrazzo, textured furnishings, quirky artwork and brass and stone tile clad bathrooms complete with Cowshed spa products and Soho Skincare – undoubtedly the most well stocked hotel and eclectic minibar globally. Even the gym has

decorative lighting and touches you would expect in a wellness spa. The facilities are where Soho House really excels with a large infra-red sauna and massage rooms for what will be one of the best treatments you’ve ever had with highly trained and intuitive therapists who are selected for their ability to go beyond the usual realm of health and beauty. There is also a cryogenic chamber and beauty and body treatment rooms, leaving little wonder why Cowshed spa’s are among the highest rated all over the world.

The building was designed by the in-house team, Soho House Design. The façade, clad in Travertine and a venetian style render, has balconies on each level and Critall exterior windows, giving an industrial feel that takes inspiration from the Pastificio Cerere Foundation Building and artists’ studios in San Lorenzo. Italian craftsmanship has been used throughout the House, including locally-made materials, Italian leather and glass.

The tenth floor rooftop is the piece de resistance that has 360 views across the Eternal City, with a pool, bar and Cecconi’s restaurant with modern Italian that takes a twist on the tradition. The bar and restaurant occupy three sides of the roof; banquettes run down one edge with a large mural by artist Gio Pistone painted overhead. There’s a terracotta bar with a brick tile front, furniture upholstered in Italian burgundy and green, festoon lighting, a pizza

oven and lemon trees trailing above the dining area, that feels moreso like you’re in the hills in Tuscany.

Surrounded by discretely placed glass, there is nothing stark, soulless or modern about Soho House Rome. It’s more than just uninterrupted views of the city, and a canopy roof covering the dining space, it’s a place for creatives to come together with intimate and social workplaces just one level down.

Typically, at a premium hotel you’d spend most of your time in the room, but not at Soho Rome where you can pretty much wander between the top three floors and have everything you need. The rooms are so comfortable that, while so much more than a place to rest, it’s that ‘home away from home’ feel that has Soho guests and members are addicted to worldwide.

Soho Friends is a new membership type that gives access to Soho House bedrooms, studios and events, as well as benefits at the spas, restaurants, and cinemas. Soho Friends members do not have access to the Houses unless they are staying in a bedroom.

The red-tiled swimming pool is surrounded by sun loungers, geometric patterned daybeds, scalloped umbrellas and a stone floor in a traditional Italian Palladiana pattern. The main club flaunts Italian ceramic lamps and leather, with an exposed concrete ceiling, terrazzo floor, bespoke mustard yellow rugs and industrial metal shelving, which sits above locally-sourced marble counters.

The Drawing Room, running down the other side of the building, is a lounge space with green walls, light herringbone floors and a burlwood fronted bar. There’s a Travertine fireplace and vintage furniture including armchairs and marble tables.

The ground floor of the House is a Studio; a creative space for Soho House and Soho Friends members to visit with up to three guests. Members can eat and drink, attend events and pop-ups, as well as host their own events. Inspired by an Italian marketplace, the space has a long marble topped counter that wraps around from reception to the deli bar. A feature Graniglia striped floor combined with the façade Travertine wraps around the inner wall creating a light and airy lounge space, furnished with a mixture of Italian-made furniture and vintage finds.

On the first floor, the exhibition space is for member events and available for private hire. It can be used as one big room or split into two rooms each with their own bar.

The Soho House Rome art collection consists mostly of works created by artists who live and work in Italy, with an emphasis on those who are Laziobased. In the main club space, there is a curatorial focus on the theme Saints and Sinners; both local and international artists have been invited to create a work that addresses this age-old concept. The idea has been interpreted in a myriad of inventive ways; from football ultra-fans to Mary Magdalen, the art of Soho House is its dynamism and sense of belonging in all forms.

For more information visit www.sohohouse.com/membership to find out about the ‘Cities Without Houses Membership’ if you’re an Australian based creative in Melbourne and Sydney.

VALE TREVOR SORBIE

We pay tribute to a pioneering hairdresser who passed away in 2024, and left an indelible mark on global hair, now and forever. Rest in peace, Trevor Sorbie.

Trevor Sorbie passed away at the age of 75 on Friday, November 8, following a long battle with bowel cancer. As a pioneer, leader and innovator in the world of hairdressing, Trevor was a giant of creativity, business and philanthropy, and considered a mentor to generations of world-leading hairdressers today.

Trevor made an international name for himself as a creative hair artist and celebrity hairdresser, through which he cut and styled the hair for such historically high-profile celebrities as Paul McCartney and Helen Mirren. He was also a regular television and presence and prolific educator, rising early in his career with Vidal Sassoon, for which he became Artistic Director in 1973, and working extensively with brands such as TONI&GUY.

Over more than 50 years developing his hairdressing career, Trevor opened his own barbershop at the age of 20 and continued to open world-renowned salons through the next several decades. He also established his own line of haircare products and was an editorial expert, where his invention of iconic hair looks, including The Wedge, helped him find global fame.

“He was a master and gentleman in our industry, and he was a true visionary of helping and developing people and making them perceive another side of hairdressing, he had that wisdom, power and expertise,” shared Australian hair icon Benni Tognini, who studied under Trevor and emotionally described the impact he had on his personal life and career as a mentor. “He meant a lot to me. He helped me at an early stage of making me believe all the things I could do.”

“He was so open and so real, and all audiences just connected with him, even if they didn’t speak the language,” Benni shared. “He was an artist who could do that with his charisma and artistry and sense of humour, he was an incredible man. He was a true person who was put on this earth who wants to give.”

His many accolades included winning the pinnacle British Hairdresser of the Year title four times, and notably receiving an MBE from Queen Elizabeth II in 2004 for services to British hairdressing. Through all of these extensive achievements, Trevor was known for his grace, humility and kindness, and the charity he founded in 2006, titled My New Hair, which creates wigs for those suffering from cancer, is one of many testaments to that.

Perhaps his most important achievement was the mark he leaves for the next generations, forever changing and shaping the future of hair by mentoring many world-leading hairdressers who continue to drive the industry today.

“I would say without a doubt that Eugene Souleiman, Angelo Seminara, Vivienne Mackinder and Antoinette Beenders would not have the careers and status that they all have without being mentored and their talents developed by Trevor in his Floral St salon,” shared Australian hairdresser Russell Hyde, who worked with Trevor on his creative trips to Australia.

“The imagery that he and his team created to suggest future trends, textures, haircuts and colour placement resonated

world-wide over the decades from the 1970s until now. We are all still working with those shapes and looks today. His total commitment to the perfection to our craft and his singular dedication to bringing out the best in his fellow stylists will forever be humbling. He is irreplaceable. The world is smaller without his heart and his talent.”

Vale a true legend and hero of hairdressing, Trevor Sorbie.

Infused with milk proteins and fruit extracts, this fortifying serum nourishes the scalp and roots for stronger, shinier hair. Its fast-absorbing formula delivers a refreshing burst of hydration and keeps hair resilient and protected.

GAMMA RAISE

The Gamma+ Ambassador Duo, comprised of Australia’s Jordan Tabakman and Priscilla Corner in India, lead this innovative tools brand in global education, with some Aussie flair.

Meet the Gamma+ Professional Ambassador team, where our own Jordan Tabakman leads the way in Australia and New Zealand, riveting the world on social media to his over 600,000 followers, and Priscilla Corner is the brand’s lead educator in India.

The duo represent a hair care tools brand with a versatile line-up of hair dryers and straighteners, as founded with the goal of providing high-quality products that cater to both professional stylists, giving back to the community in the process. Gamma+ has grown to also incorporate specialised barbering tools. Focuses on innovation, technology, marketing and collaboration have fueled their product expansion and growing global impact.

Jordan and Priscilla are at the heart of this growth. Gamma+ partners with leading industry stylists, and this pair have significant worldwide influence. As their Australian Ambassador, Jordan is the owner of several spaces of his salon conglomerate, The Barber Club, across Melbourne and newly Bali, as well. In Australia and New Zealand, Inspire Brands has held the rights to

distribute and sell Gamma + products for the past six years, with the recent launch in India further expanding this field.

Education and training is key to these developments, cementing Gamma+’s stature as a professional electrical tools provider with a community-mindset. The brand also takes part in industry awards and events, such as Expo4Barbers on the Gold Coast. This year, at the event in May, the brand will host the world-renowned Josh LaMonaca and Luca Pirello from Menspire at the expo, before taking over Hair Festival in Sydney on June 29 and 30. The brand is also looking at attend the HBS Mumbai show in April, as well as PBI Delhi in June and PBI Mumbai in October, to showcase its international ambassadors further afield.

“We invest in research and development to ensure that our tools incorporate the latest technology and materials, catering to both hairdressing and barbering professionals. Quality and reliability remain at the forefront of our offerings,” the brand shared.

Become a part of the movement, with Gamma+. For more information visit www.gammaplus.com.au

RETAIL REVOLUTION

New professional salon vending machines have taken over Salon Express and Barbershop Express at Ellenbrook Central.

Salon Express and Barbershop Express at Ellenbrook Central are reimagining the very concept of professional salon retail, introducing unassisted professional haircare vending machines outside the salons. The initiative is defining the haircare shopping experience within these shopping centre-based spaces, elevating convenience, personalisation, community collaboration and brand engagement that is a point of difference compared to traditional retail methods.

The initiative is powered by a collaboration with Alfaparf Milano Professional, which is sold in the salons and is prominently featured in the vending machines.

The technology harnesses the power of prescriptive retailing, acting as advanced tools for personalised product

recommendations and brand engagement. The interface presents expertly curated products tailored to each user’s needs thanks to using QR code consultations, interactive quizzes and individual data.

The vending machine also offers fun surprise elements like gift vouchers that are redeemable in-store, encouraging salon visits and adding an element of playfulness to the retail opportunity.

The machines have further teamed up with local businesses, such as Muffin Break, to create a collaborative retail service and ecosystem. The initiative also allows brands to connect with their audience in time-sensitive, personal and flexible ways, such as offering timed and pertinent deals, making the machines a versatile marketing tool as well as a shopping tool. The machines remain accessible and available for use outside of

regular shopping hours, given shoppers 24/7 access to professional-grade haircare products, deals and data-driven expertise.

“This innovation is about transforming the way consumers experience professional haircare,” said Bianca Panozzo, COO of Express Retail Group.

“By integrating unassisted retail into shopping centres, we’re breaking down barriers, making salon-quality products more accessible, and creating a seamless connection between our brand and our customers.

For more information visit www.salonexpress.com.au and www.barbershopexpress.com.au

MOCHA MOUSSE

Fresh off his historic win of last year’s title of Southern Hairdresser of the Year at the British Hairdressing Awards, milk_shake UK ambassador Andrew Smith’s latest editorial offering honours the 2025 Pantone Colour of the Year –Mocha Mousse.

Andrew Smith made history at the 2024 British Hairdressing Awards, taking home the title of Southern Hairdresser of the Year. By securing a win in the title three different times, in 2019, 2022 and 2024, Andrew has entered the British Hairdressing Awards Hall of Fame, highlighting his global impact as only the fifth hairdresser in the award’s 40-year history to reach Hall of Fame status for this Southern category.

Continuing that impact, Andrew has released his latest editorial collection, titled Mocha Mousse, reflecting the 2025 Pantone Colour of the Year of the same name. Andrew fascination with adapting each year’s official hue is an annual tradition, extending back to past years’ tones such as his dreamy take on 2024’s Peach Fuzz and creative conception of 2023’s Viva Magenta.

For Mocha Mousse, Andrew used the milk_shake Smoothie demi permanent range, with technology such as Warm Brunette Coloured Whipped Cream making the formulas sound certifiably delicious, which is fitting for the milk_shake brand.

“I totally welcome these uber versatile tones as I feel they are achievable for the majority,” Andrew shared. “I love the richness which has an elegant warming affect that connects well to nature with an earthy feel.”

“This is just like with our coffee drinks, we can add more cream to subdue the strength or we can add more chocolate for a warmer more vibrant flavour. I see ‘mocha mousse’ being everywhere this year and once again milk_shake had predicted this trend with their launch of mocha tones within their portfolio recently.”

With Andrew’s creative hair supported by photography from Richard Miles and makeup by Louise Lerego, welcome a collection that will both inspire and energise you. For more information visit www.milkshakehairproducts.com.au

REGENERATIVE CARE

Luxury is in the details, and customised services keep your clients coming back. The new revolutionary EXO-GROW Collection™ and other unique salon offerings foster client loyalty with a series of add-ons to elevate your salon, particularly in the ever-prevalent realm of tackling hair loss.

If you’re looking to offer your clients true restoration and actual results in your salon's menu add-ons, look no further than services and retail specifically for fine and thinning hair.

The Dp Dermaceuticals EXO-GROW Collection™ offers a unique point of difference that centres on hair loss concerns and the overall haircare experience. Catering to issues of hair loss or hair thinning is deeply personal, and helping your clients through these struggles increases not only your salon value, but further connects you with clients looking for proven solutions in this realm.

“Hair loss is a sensitive issue, and understanding your clients’ concerns is the first step in building a lasting relationship,” the brand shared. “Many people struggle with thinning hair but are often unsure about how to address it. By offering barber and hair salon add-on services focused on hair restoration, you can open the conversation and provide real solutions.”

The EXO-GROW Collection™ caters to clients facing androgenic alopecia, which is male and female pattern baldness, as well as telogen effluvium and other forms of hair loss, with hair and scalp care that make a difference in health, quality and appearance. The EXO-GROW Collection™ offers tangible solutions to these concerns, setting your salon apart.

“The EXO-GROW Collection™ uses advanced Exosome technology to regenerate hair follicles, stimulate growth, and restore scalp health,” the brand explained. “It addresses hair loss at the root, making it an effective, non-invasive solution for clients looking for a way to combat thinning hair. By offering these cutting-edge services and products, you position your salon or barbershop as a leader in hair restoration, attracting clients who are seeking innovative hair loss treatments and long-term results.”

The EXO-GROW Collection™ is made as an integrated system, with the formulas all working together to maximise hair growth and thickness for the best results. Feature products within this range work synergistically as part of the EXO-GROW Hair Growth Ritual – with the steps to prep, cleanse, treat and repeat.

The Dp Dermaceuticals EXO-GROW SCALP MASK™ is a game changer and hero product, working to exfoliate, nourish and rejuvenate the scalp in order to amplify growth-boosting ingredients in the rest of the EXO-GROW Collection™, as the crucial prep stage. This product protects against hair loss, while soothing irritation, strengthening hair and promoting thicker, healthier strands.

The Dp Dermaceuticals EXO-GROW SHAMPOO and CONDITIONER™ are an effective product duo that dually nourishes hair, boosts volume and reduces shedding with every use. The duo utilises bioscience ComplexAs, where components such as Sophora Japonica Plant Exo Extracts power the technology. This revitalises the scalp, strengthens follicles, and supports hair health, for fuller, healthier hair.

Next, the powerful Dp Dermaceuticals EXO-GROW HAIR TONIC™ treats hair loss at the root, thanks to innovative Exosome technology. The formulas includes a patented bio-enzyme that helps to soothe inflammation, while Sophora Japonica Callus Culture Extract works to prevent the shrinking of hair follicles, in order to reduce hair loss. The ritualistic product should be massaged into the scalp for five to ten minutes, to fully absorb into the scalp.

This incredible range gives your salon a point of difference, luxury service, active solutions and true care, and it can be extended from inside the salon to the shelf to your clients’ bathroom cabinets.

“As a Salon Professional, it’s important to guide your clients on how to care for their scalp and hair at home,” the brand said. “While in-salon services like the EXO-GROW™ hair growth ritual provide immediate benefits, consistent homecare is essential for maintaining and maximising results. Encourage clients to continue this ritual at home for impressive results that just continue to improve over time. Ideally, your clients will supercharge the ritual with a once weekly at-home microneedling session using the Dermapen HOME™ together with the EXO-GROW HAIR TONIC™.”

The EXO-GROW™ retail options don’t stop there. The Collection also extends to beauty with lashes and brows, with the EXO-GROW LASH&BROW™ serum extending their impact in all types of hair loss.

“For clients looking to enhance their entire appearance, the EXO-GROW LASH&BROW serum is clinically proven to increase lash volume by more than 61 per cent. This dualaction serum improves the appearance of thicker, fuller lashes and brows in as little as four weeks.”

These unique salon options from the EXO-GROW Collection™ open lines of communication and foster trust with clients, especially around personal concerns of hair loss.

“Trust is a crucial factor in any client relationship, especially when it comes to emotional issues like hair loss,” the brand shared. “Clear communication about the benefits of salon add-on services, like the EXO-GROW Collection™, can help manage expectations and build trust with your clients. By partnering with them to get real, visible results with consistent use—whether it’s thicker hair, improved scalp health, or reduced shedding—you create a positive experience that encourages long-term loyalty.”

“Incorporating EXO-GROW™ into your barbershop or hair salon’s services and retail not only elevates your offerings but also positions your business as a leader in hair restoration. Providing your clients with scientifically backed solutions that deliver tangible, lasting results, can help you build deeper, more trusting relationships and increase client retention. With a comprehensive system that targets hair loss at the root, EXO-GROW™ provides real solutions for clients, empowering them to regain confidence in their hair.”

Ensure your expertise and empower your clients, thanks to EXO-GROW™ by DermapenWorld. For more information visit www.Dermapenworld.com

INFEATURE

CONCENTRATION

ColourArt’s new Concentrated Treatment strengthens and revitalises coloured hair that’s dry and damaged, using the very best of our national, natural ingredients to give hair new life, thanks to Natural Look Australia.

Joining the Colour Lock range from ColourArt by Natural Look Australia, welcome a new Concentrated Treatment that particularly caters to colour-treated, dry and damaged hair, providing an intensive boost of nourishment, repair and strength.

A formula built with Kakadu Plum Extract, Macadamia Oil and Linseed utilises these organic components to deliver highperformance, long-lasting colour and advanced care, as well as deep hydration and softness. Hair is left glossy and reinvigorated after colour treatments.

The technology has been expertly designed to fortify and preserve hair health, by sealing the cuticle and promoting the regeneration of hair fibres for internal strength and protection. This heals overstressed or damaged hair, by reinforcing the cortex of the hair and enhancing its structural resilience. Silky, smooth hair textures with renewed colour vibrancy and vitality are the end results.

The formula boasts many advantages for clients’ hair, tacking texture, look and quality to elevate hair at every turn. Prioritise hair health, look, feel and colour in equal measure thanks to the new ColourArt Colour Lock Concentrated Treatment from Natural Look Australia. For more information visit www.naturallook.com.au

LASHES TO LASHES

Unassuming, driven and entrepreneurial, Julia Mann is a fully qualified beauty therapist, lash artist and cosmetic tattooist who has directed her attention to training, product development and beyond to change up the eyebrow industry one education tutorial and lash kit at a time, writes Cameron Pine.

Acolourful and dynamic background from hairdresser, to cosmetic tattooist and fully qualified beauty therapist, Julia Mann turned her experience to lashes back in 2010, having set up a training business after realising the industry was screaming out for professional and streamlined training. Now, with her own Lash Tribe Salon on top of a forever increasing social media presence, Julia has mastered everything a beauty expert needs to start-up as an expert in lashes, and there’s something in it for salons too who want to capture the lucrative lash market through retail and customer advocacy.

Julia moved to Australia 20 years ago from Brazil and immediately fell in love but she could only stay if she chose a career on the skilled migration list, which was, at the time, a choice between beauty therapy and cooking. Julia’s intrinsic love for beauty began to blossom after she went to TAFE and started to cook before she soon realised that her mind was set for more entrepreneurial pursuits diversifying her skillset in beauty.

Cairns was Julia’s first stop, taking work at the Novotel Palm Cove after finishing her qualifications. She worked across all beauty modalities before the rules changed again and she had to be fully qualified in a diploma to stay in Australia, so she studied hairdressing. It was perhaps her background in hairdressing and beauty that has led her to be so accomplished and stand out in the world of lashes and brows.

“I really loved hairdressing but, through working for other people and the egos

involved, I searched for a more peaceful presence in the industry so started back in beauty doing everything from wedding make up to eyelash extensions and facials from home, but it’s this all-round skill that has helped me understand what the beauty industry really needed,” said Julia. “I got really engrossed in eyelash extensions because at the time 14 years ago there wasn’t really many people doing it.”

Fast forward to now and Julia has her own studio out of Salon Lane’s sprawling Teneriffe location, whereby Lash Tribe Salon is an intimate studio for all things lashes and cosmetic tattooing, and also a training studio for Julia’s many students both online and physical.

From training in her garage as demand grew to purchasing a large commercial space at the beginning of COVID, only to uncover challenging high overheads when many were forced to train online, she figured a studio to do both was a much more practical and less stressful option, and also more where the industry has headed in recent years. Her passions and focuses include one on one education and product development that enhances the overall offering in the beauty industry to both professionals and consumers. Her online presence has ultimately allowed her to do it all.

Naturally, Julia admits she really fell into the e-commerce side of things because clients and students wanted the best products to go with their training. Officially launched in 2024, Lash Link is a compact and fun lash kit specially crafted for those who desire the professional lash look without the salon visit.

The kit offers a user-friendly, safe alternative that lasts up to seven days and allows for a customisable lash experience from the comfort of home or whilst traveling. Several lash segments are applied from underneath or the top of the lash line, slightly overlapping, and ‘linking up’ - hence the name ‘Lash Link’. She also kept the boxes fun and fresh with step-by-step tools that have been custom made for the ultimate experience based on her years of expertise in-salon.

“I named everything by Greek goddesses, depending on the look you are trying to achieve. They really are a great little add-on for salons and beauty clinics that also may not be into lashes,” she said. Three different styles, cuttable, versatile lash segments and trend-based unique options comprise the collection.

Julia’s main goal is to build her academy, which nurtures aspiring lash artists and helps them achieve excellence, not only in their craft but also in running better businesses. She believes providing them with the tools and products to inspire their clients is all part of the process, and her online training at Lash Tribe and product plethora via Lash Link has everything you need.

“I want to start traveling again throughout the salon landscape in Australia. I want to go to Sydney, Melbourne and beyond to provide training again. Having a space at Salon Lane also gives me the flexibility to do all this,” Julia said.

For more information visit www.lashlink.com.au or www.lashtribe.com.au

PLANT-BASED PLUMP

Ginger&Me Neurocosmedics has revolutionised eye care even more with water soluble and vegan eye patches packed with actives and healing puffiness reducing ingredients such as Niacinamide, Irish Moss and Moringa seed oil. No. 3.2 Hydra-Glow Eye Masks are designed for all skin types to hydrate, cool the eye and visibly reduces puffiness, dark circles, and signs of fatigue - delivering an instant boost of hydration and radiance. Easily applied and the perfect fit to contour the delicate under-eye area, they enhance skin elasticity while brightening and revitalising tired eyes. With 30 pairs per box, these single-use masks are ideal for those looking to target common concerns such as fine lines, puffiness, and dehydration. Visit www.gingerandme.com

8 HOURS SLEEP

A MINDFUL REGIME

Often celebrated for its premium haircare, the force behind Davines has launched the highly anticipated Skin Regimen Lx, which officially made its Australian debut in an exclusive media event in Sydney.

Guests were treated to an insightful presentation by Dr Simon Jackson, Head of Botanical Research at Davines, the parent company of Skin Regimen Lx. With a strong background in Pharmacognosy, Dr Jackson shared his expertise on the advanced science behind the brand’s formulations, emphasising the critical role of pharmacy-grade natural ingredients. Central to the collection is the Longevity Complex™, a blend of superfoods and advanced botanical actives such as carnitine and myrtle sourced from regenerative organic farming. The products are celebrated for their clean, vegan formulations with up to 99.5 per cent natural-origin ingredients and sustainable, environmentally friendly packaging. Visit www.skinregimen.com.au

LASH OUT

The 1000HOUR Lash & Brow Dye Kit promises professional and flawless results especially between salon visits to keep lashes and brows looking fresh and professionally applied, with results that last up to six weeks. This easy-to-use formula is your ultimate at-home solution for beautiful, defined, longlasting, bold lashes and brows. Visit www.1000hour.com.au

SQUATS FOR YOUR EYES

BEAUTY

Ultraceuticals’ new Ultra B2 Hydrating Eye Masks are clinically proven to instantly brighten, hydrate and visibly reduce fine lines and puffiness, giving the illusion you’ve e had eight hours sleep in just 15 minutes. Infused with Hyaluronic Acid (Sodium Hyaluronate) and Panthenol (Provitamin B5) for instant hydration, Niacinamide (Vitamin B3) and Peptide (Acetyl) work synergistically with these components to brighten and firm the complexion. Visit www.ultraceuticals.com.au

Caudalie’s Resveratrol-Lift is touted as three times more effective than retinol for firming and lifting – think of it as a squat workout but for your under eyes, complete with lifting peptides, vine resveratrol, vegan collagen and Hyaluronic acids. Formulated with quinoa extract and smoothing biopolymers, its formula helps fight signs of fatigue and helps to reduce loss of firmness in the skin. The metal applicator gives an immediate congestion-

from Creed, with notes of sun-kissed strawberry, citrus and warm, earth vetiver and cedarwood. Built with natural ingredients, this fragrance is lush, fresh and feminine with a modern twist. Top notes of bergamot, mandarin and pink pepper against hero fresh strawberry and leafy violet accord. Warm, velvet and nostalgic, Fragaria invokes the simplicity of nature with the luxury of Creed.

Visit www.creedperfume.com.au

THE EXOSOMES PROMISE

By stimulating the production of new blood vessels, hair exosomes are a promising treatment for hair loss by stimulating growth, improving density and acting as a non-invasive alternative to hair transplant surgery. La Belle Cosmetics is a luxury aesthetics destination in Sydney’s western hub of Bella Vista, where hair and skin exosomes are getting straight to the point of their clients’ concerns, writes Cameron Pine.

Irecently had the pleasure of visiting La Belle Medi-Spa in Bella Vista, and I must say, it was an outstanding experience from start to finish. While learning more about the results and benefits for hair exosomes for hair loss was the priority, the high-quality and luxurious environment akin to a five-star hotel made the experience all the more a blend of results and relaxation.

The moment you step inside La Belle, you’re greeted by a calm, elegant interior with soft lighting, sleek decor, and a soothing atmosphere that immediately puts you at ease. The clinic feels luxurious without being intimidating – it strikes the perfect balance between comfort and professionalism. A large 160 square metre space spans across two levels, with a striking marble entrance and high ceilings, it’s little wonder it has become the destination in Sydney’s West for a multitude of aesthetics treatments that offer the latest technology.

From the moment clients step inside, they are enveloped in an opulent ambiance designed to ignite the senses. The clinic's design narrative, a meticulous two-year endeavour, is a testament to La Belle Cosmetics' unwavering commitment to crafting an unparalleled experience for its clientele.

Alicia Xiberras Interiors, a visionary in the field of interior design, has masterfully

curated every aspect of the luxurious space, by harmoniously blending opulent statement pieces with sophisticated materials in rich, moody hues. Aged brass accents, luxurious velvet drapery, and marble and hardwood flooring create an atmosphere of refined elegance, while a bespoke light installation serves as a captivating centrepiece, casting a warm and inviting glow.

Using SkinPen, one of America’s leading micro-needling pens, and Xytide Exosomes, which are sourced from Korea, La Belle’s commitment to quality is intertwined with its partnerships to ensure the treatment protocol matches the atmosphere – even the bathroom feels as though you are in a luxury tower straight out of Dubai with its textures, marble and gold detailing.

Exosomes are small, naturally occurring particles that are released by cells and carry bioactive molecules such as proteins, lipids, and RNA. They play a crucial role in cell-to-cell communication and can have a variety of beneficial effects, especially in regenerative medicine. Exosomes are potent signalling molecules derived from stem cells, known for their ability to deeply penetrate the skin and scalp. They stimulate collagen production, improve texture, and enhance overall skin and hair health. Unlike traditional treatments, exosomes work at a cellular

level, promoting regeneration and repair from within.

When it comes to hair restoration, hair exosomes are typically derived from stem cells and used to promote hair growth and improve scalp health. Sitting alongside the clinic’s long list of treatments including Rejuran, skin boosters, bio-stimulators and a host of facials from leaders such as hydrafacial and brands ISclinical and Cosmelan, La Belle is luxurious but results driven.

Exosomes are not just used for hair but skin needling applied exosomes are surging in popularity and are shown to improve skin texture, reduces fine lines, and delivers a smoother, more radiant complexion faster than microneedling alone.

“Since opening our luxurious clinic, we have been honoured to welcome clients from our local community and beyond. The overwhelmingly positive response and strong bookings we've received from day one are a testament to the desire for the style of sanctuary we have created, one that offers unparalleled beauty, body and skin wellness experiences in the region. Our commitment is to build long-lasting relationships with our clients, providing them with exceptional beauty and clinical services,” said La Belle General Manager, Anthony Joseph.

“Bella Vista has emerged as a thriving hub for the cosmetic industry, offering proximity to plastic surgeons, wellness clinics, and other related services,” added La Belle Co-Founder Matt Dona. “We strategically positioned our clinic here to address the demand for advanced non-surgical treatments as well as the proximity to leading doctors and surgeons.”

Not unlike skin, haircare and scalp care is moving ahead and it’s time to keep up with the latest in cell regeneration. As they say healthy scalp equals healthy hair and exosomes are a sure way to create the ideal canvas for healthy hair growth.

HEALTH HACKS

SUPERIOR SLEEP

Founded by passionate health and wellness entrepreneur Andy Carmody, CS2™ is on a mission to revolutionise sleep and human performance. Combining the latest in sleep science with premium, all-natural ingredients, CS2™ empowers individuals to achieve faster, deeper, and more restorative sleep in order to perform their best.

“Sleep isn’t just about feeling rested; it’s the foundation of peak performance,” Andy shared. “Whether you’re an athlete, a business leader, or someone juggling a busy life, CS2™ can help you unlock your full potential. It significantly reduces the time it takes to fall asleep while improving the quality of restorative sleep and recovery. What’s more, it’s made from natural ingredients, so it’s safe for daily use without the risk of dependency.”

“CS2™ was born out of my personal quest to overcome sleep deprivation and achieve peak performance in every aspect of life,” he said.

The science-backed formula of CS2™ combines six powerful ingredients - Magnesium Glycinate calms the nervous system promoting relaxation, Ashwaganda is a natural adaptogen that lowers cortisol levels and reduces stress and L-Theanine is found naturally in green tea. Inositol supports healthy brain function and neurotransmitter balance, which in turn helps to alleviate anxiety and improve sleep quality, Apigenin is a flavonoid that binds to brain receptors to produce a calming effect, helping regulate the sleep-wake cycle, and Vitamin B6 has a crucial role in producing serotonin and melatonin, which are key hormones that regular mood and sleep patterns. Learn more at www.drinkcs2.com or find them on Instagram @drinkcs2

FERTILITY FIRST

WHEN Fertility is an Australian MedTech company and fertility education platform that has launched their first at-home egg count test kit.

Taking fertility conversations out of medical practices and behind closed doors and inspiring a more seamless and at-home driven experience, the revolutionary at-home kit allows people to test their Anti-Mullerian Hormone (AMH) through a quick and simple finger prick, delivering NATA-accredited clinical grade results. WHEN has a mission to help start the fertility conversation sooner and more simply, to give people more options later.

People with ovaries are born with all of the eggs they will ever have - between one to two million - and this number declines over time, with most people running out of eggs around the age of 51. However, everyone loses eggs at different rates, and some people are at risk of running out earlier. That’s why knowing your egg count proactively and keeping track of it over time, is an important tool in taking control of your fertility journey. By having access to this important reproductive health earlier, people can make better and more informed decisions around their family planning - whatever their goals may be.

Your egg count is one piece of the fertility picture and needs to be considered alongside other important things, like egg quality. So in addition to the Egg Count Check, WHEN has created its own leading educational support - including masterclasses and medical explainers - to make sure everyone is informed and understands their full fertility picture, especially when education meets awareness.

Visit www.whenfertility.com.au

CS2 founder Andy Carmody

CHAMELEON

The BaBylissPRO Chameleon Collection features the Nano Titanium Optima 3000 Hair Straightener, LoPROFX Hair Clipper and LoPROFX Hair Trimmer, boasting iridescent design and professional, powerful and versatile technology. Between 32mm nano titanium plates, Ion Multiplier Technology and dual ceramic heaters in the straightener, a 6,800rpm brushless motor, long-lasting lithium-ion battery and durable DLC-coated blade in the clipper and a 6,800rpm high-torque brushless motor, 3,300 mAh lithium-ion battery and zero-gap adjustable DLC deep-tooth 2.0mm T-blade in the trimmer, the tools work to create smooth, precise results in ergonomic designs.

Visit www.datelineimports.com.au

INSALON

THE LATEST TOOLS, TERMS AND TECHNOLOGY

THE FRUITY FRUIT FOIL

Foil Me has launched The Fruity Fruit, a rejuvenating design created by the brand’s Creative Director, Emily Ciardiello, and Graphic Designer, Chelsea Winter, with a colourful prints of pops of orange, red, green and yellow against a deep blue background. The foils include Foil Me’s signature embossing and exclusive foil composition, as available in the Wide and Extra Wide formats. “This delicious foil just makes my mouth water every time I see and think about it; it screams summer vibes,” Emily shared. “We designed it for our hair artists so they can feel that same level of excitement and happiness that you get when the first hot days of summer begin.”

Visit www.foilme.com.au

FBR

The all-new FBR by INNOluxe helps hairdressers fight chemicals and everyday chaos, resurrecting lifeless hair by working to equalise porosity, as a critical step in hair preparation. The technology specifically targets the issues caused by Cysteic Acid, therefore ensuring that hair is primed and ready for colour, every time.

Visit www.smithscollectivebrands.com.au

CAMELLIA VERSATILE REPAIR RANGE

The Camellia Versatile Repair range by Angel EnProvence is an opulent collection made to protect and revitalise hair, where each product is infused with nourishing Camellia extracts, as well as complementary ingredients that combat thermal styling and UV ray damage. The range is headlined by the Repair Shampoo and Conditioner, which both offer deep hydration and scalp protection, as well two Leave-In treatments that focus on repairing split ends and promoting hair growth. The range is SLS, SLES, mineral oil, organic extracts and parabens, colorants, silicones and allergen free. The hair care routine delivers healthy, shiny hair with moisture and scalp wellness.

Visit www.joiken.com.au

K18REPAIR™

K18 REPAIR™ is a two-step, salon-exclusive damage repair service made to protect, strengthen and preserve hair, even through extreme lightening, colour, heat or chemical services, with the combination of the PRO mist and PRO mask. The technology fortifies the hair to make it resistant to damage, while also providing long lasting repair with the brand’s exclusive and patented K18PEPTIDE™ biotechnology. The service is in just two steps, the PRO mist pre-service and PRO mask postservice, which each take four minutes, with no extra rinse necessary. These steps combine to fortify and restore hair up to 99 per cent elasticity, while also reversing damage. The technology is also vegan, cruelty-free and plastic net-zero.

Visit www.ozdare.com

SUCCESS IN 2025

Have you set your goals for 2025 yet? Here are some tips on how to set your salon up for success in 2025 by breaking down your long-term vision into achievable milestones.

GET CLEAR ON YOUR VISION FOR YOUR BUSINESS

Where do you want to see your business in one, two, or five years? Getting clear on your long-term vision for your salon helps to set goals that will get you there.

It’s also important to think about yourself in this vision. Do you still want to be part of the day-to-day running of your salon, or would you like to take a step back?

It’s a good time to revisit your goals for 2024 and analyse the results. Did you achieve them, and if not, do they still align with your vision?

REFLECT ON YOUR CURRENT SITUATION

Now that you have your vision, you need to truly understand where you are currently to see how much work you’ve got to do!

Consider every aspect of your business. This includes the number of staff, as well as the physical location and design of your space. Do they align with your vision? What changes would need to be made?

Then, look at your financials. Your salon software should have numerous reports that can help you better understand your business. This will give you an idea of if you have the financial capacity to support new staff, move location or complete a rebrand.

LOOK TO THE FUTURE

Once you know what your starting point is and where you want to be, identify two or three goals that you’d like to achieve. We recommend a mix of short-term and long-term goals so you can see some quick wins and progress towards larger goals.

If they are long term, break them up into a series of more manageable tasks. For example, if your goal is to grow the number of staff, you need to ensure you’ll have the demand from your current client base, the physical space, and the income to support hiring another stylist.

For each goal, you should clearly define a clear description of what needs to be done, who is involved and what their role is in making this goal a reality and a due date that it should be completed by.

ACCOUNTABILITY IS KEY

After making a goal, it’s important to hold yourself accountable. This means creating a timeline and adding in the deadlines for your goals. Check in regularly with your progress and revisit the goals every three months.

We recommend using your salon software to set and track your goals, eliminating the need for spreadsheets or pieces of paper. Ideally, your software should have a target tracking feature that lets you set goals for your business, as well as individual goals for each staff member that they can see their progress on their phones. This helps your staff feel accomplished and that visible plan will help them feel they are achieving their goals.

Also, make sure you use your salon software reporting to track your progress. This will let you establish weekly, monthly, and yearly goals across many salon metrics, such as rebooking rates and retail sales, for each team member and the business overall, and give you full visibility over your goals so you can make proactive changes.

A goal without a plan is just a dream. That’s why it’s so important to create a sound plan behind any salon goal you set out to achieve, and check-in on progress to make sure you stay on track. If you do all of this, 2025 will be your best year yet! Kamrin Hira is a marketing expert at Kitomba Salon and Spa Software. To see how Kitomba’s reporting and target tracking features can help your salon grow in 2025, head to www.kitomba.com or call 1800 161 101.

Kamrin Hira talks 2025 goals and salon success for the year ahead.

THE POWER OF CHOICE

BizCover looks at the similarities between choosing a hairdresser and choosing salon insurance.

Skills, expertise and professionalism are what make a great hairdresser. It turns out, they can also make for a great business insurance experience!

Here are four ways that choosing business insurance is like choosing a hairdresser, and why over 10,000 Australian hair and beauty professionals choose BizCover for theirs.

EXPERIENCE IS ESSENTIAL

Clients want a hairdresser with strong knowledge and experience. They trust that this will give them the perfect cut, colour and style while leaving their locks strong and healthy.

That’s the same expertise that could be important when looking for business insurance. An insurer who understands the unique needs of hairdressers and small business owners is essential. They can help find cover that fits business activities and needs with less hassle.

BizCover is Australia’s number one small business insurance provider. They work with selected leading Australian insurers to provide a wide range of insurance options made just for small business owners. BizCover makes it easy to get essential cover, like Professional Indemnity and Public Liability, and protect your tools, equipment, and more.

In fact, over 250,000 customers in Australia trust BizCover with their insurance!

DOING RESEARCH IS WISE

Before they choose a hairdresser, many clients do a bit of research. They likely compare salon and services to others in the area before deciding to book an appointment with you. Choosing business insurance is no different. Comparing multiple quotes from different insurers can help hairdresser business owners find the right cover at the right price for their hair salon.

Hairdressers can compare quotes from a great range of trusted leading insurers with BizCover. It only takes a few minutes to view side-by-side comparisons, so an informed choice can be made before finalising the policies that suit the salon best.

PRICE ISN’T EVERYTHING

As a hairdresser, the price of services is only part of choosing a great stylist. Both salons with too-good-tobe-true rates and those that charge a fortune could potentially leave their clients with hairdos they’re unhappy with. What’s more important is finding a hairdresser who provides quality services that fit the client’s needs and expectations. If they also have great prices, that’s an added bonus!

The same goes for selecting business insurance cover. If hairdresser business owners look at the final price, they might end up with policies that do not fit their needs. They could choose policies with too little cover to adequately cover their losses or ones that do not cover key risks to their salon. Both could leave them seriously underinsured and out of pocket if they ever make a claim.

BizCover is all about getting hairdressers cover that fits their needs and their wallets.

REVIEWS CAN SAY A LOT

Every hairdresser knows the value of a great review. Happy clients can lead to more clients and appointments, and before they know it, their calendar is fully booked!

Customer reviews can also tell a lot about an insurer. Reviews can give potential customers a peek into an insurer's customer service experience, from sales to claims. The same is true of how a positive review can help new clients learn more about a salon's services, skills, and artistry.

BizCover puts its customers first, and their customer reviews back this up—a 4.2/5 on Google and a 4.8/5 on Feefo—representing thousands of satisfied customers!

PROTECT YOUR SALON TODAY

Ready to find great cover for your hairdressing business? Compare quotes on the go and buy online in minutes with BizCover. You may be covered instantly, so you can get back to styling your clients with greater peace of mind. For more information visit www.bizcover.com.au

IT’S IN THE AIRE

The trend towards self-employment continues to grow, with stylists and salon owners increasingly seeking better work/life balance. As more professionals choose independence, understanding how to thrive solo has never been more crucial. Before taking the leap, consider these golden rules for slaying solo and stay ready 24/7 with Shortcuts Aire, writes Artur Missyunas.

Our industry has always been fluid employment-wise, but innovation, the pandemic and evolving attitudes have led to a surge in self-employment. Going solo offers flexibility and variety, you can pick and choose your hours to be there for your kids or loved ones, escape the drama by renting a space, and go on holiday when you want, or you can work across various locations. However, it isn’t always easy – success requires careful planning, especially regarding employment status and paying taxes.

SLAYING IT SOLO WITHOUT SUFFERING

Don't burn bridges with your ex-boss. It’s bad karma and relationships matter. Make sure you leave on good terms so, should the situation change, there’s a door still open for you. Don’t leap before checking all the important stuff like employment status, how you’ll pay your taxes and who gives the best deal on credit card payments. Take steps towards full

independence by setting up your own free booking system with Shortcuts Aire and paying for your own education. It might be worth booking a session with an employment expert who specialises in the beauty and hair industry.

Shortcuts Aire affords you the privilege of being open no matter what as a free appointment book software designed specifically for solo professionals and micro-salons, which provides a website, appointments, online booking and client management – with no hidden fees.

Use automated client communications so you don’t have to spend hours following up appointments, freeing up your time to focus on what you do best - creating beautiful hair.

Be active online so you have a virtual shop front where clients can see your amazing work. Use social media to your advantage, showcase your work, give tips and don’t be scared to let your personality shine.

Keep on training – brands are increasingly offering education for independents, but some of the most exciting content is coming from established freelance educators, industry events such as Hair Festival and education opportunities, which Shortcuts Aire will better help you plan for.

Aire helps you ‘Find Your People’ as well as providing education and training with a variety of providers to keep things moving along, many of these providers are building communities of like-minded individuals who are on the same journey as you.

Look after you! It can be a bit lonely and stressful going solo. So, make sure you don’t end up working long hours, churning through your clients and losing contact with the industry. For whatever reason you chose to go solo, set clear boundaries to protect your work/life balance and make sure you have the systems in place to stay inspired, relevant and as organised as possible.

Ready to slay it solo in 2025? Check out the newly launched Shortcuts Aire, developed for independent stylists, barbers and micro-salons, and it’s completely free! To sign up head to www.shortcutsaire.com/startforfree and start running your business with confidence.