Professional Beauty January-February 2019 by The Intermedia Group

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JOR S A M INE N I N AGAZ E E S AS ION M H FAS

AGE PREVENTION SKINCARE Protect your skin from BLUE LIGHT Constant exposure to blue light from screens, a lack of natural light and not enough sleep can alter our skins biorhythms causing wrinkles, dehydrated skin and a dull complexion

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CONTENTS

January/February 2019

Contents 9

Editor’s letter

What’s on PB radar

News

Cover story – Derma Aesthetics birthday celebrations

Viewpoint – The value of celebrity endorsements

Skincare - Travel packs

Salon view – Ultraderm

Trends to watch out for

New Makeup

Makeup - SPF foundation

Tanning

Tanning Products

Nails - Pretty In Pink

New products

Nail Trends

Valentine’s Makeup inspiration

Style File Nicole Thompson

Professional Perceptions - The Value of Australian Made

104

Model Behaviour Elle Macpherson exclusive interview

Industry Roundtable Empowering Women

Waxing

Industry Insider

Real Life - Sister Act

Career How I Got Here

Interiors - Trend Forecast

100 Technology

102 Wellness

104 Vida Glow with Anna Lahey 106 Salon View -Inskin Medispa 108 Cosmoprof Hong Kong 112

Beauty Escape Tokyo

114

Last Word - Natalie Lucas

ON THE COVER

This year Derma Aesthetics turns nine and is celebrating the success of its modern approach to skincare. Co Founders Reika Roberts and Simone Vescio share their business journey on page 20.

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PUBLISHER BHA MEDIA BHA MEDIA PUBLISHER + COMMERCIAL MANAGER Glenn Silburn gsilburn@intermedia.com.au EDITOR Anita Quade aquade@intermedia.com.au BEAUTY EDITOR Michelle Ruzzene mruzzene@intermedia.com.au ONLINE AND NEWS EDITOR Jenny Berich jberich@intermedia.com.au PRODUCTION MANAGER Jacqui Cooper GROUP ART DIRECTOR Sanja Spuzanic HEAD OF CIRCULATION Chris Blacklock cblacklock@intermedia.com.au

EDITOR’S LETTER

WELCOME TO THE first edition of 2019. We thought what better way to start off the year than to recognise our own homegrown talent and find out why being Australian Made is a major drawcard on a local and international scale. The demand from international markets to buy our products and source ingredients in this land down under is booming. We chat to industry experts and discuss the benefits of being true blue from manufacturing in Australia to the issues they face on a production level. Find out what they had to say on page 56. When it comes to Aussie beauty we couldn’t think of anyone that sums up the all Australian woman and female entrepreneur than supermodel Elle Macpherson. The muse and mother of two sat down with us to chat about why she launched her salon stocked ingestible range Super Elixir with local company WelleCo, her business plans and why Australia is leading the way in the health and wellness industry. Read our exclusive interview on page 70. Speaking of celebrities – it is no secret bloggers, instagrammers and Hollywood stars only have to post a selfie or mention a beauty brand to create a consumer stampede and send sales soaring. Think – Meghan Markle and her love of Jane Iredale’s blush and the pre-wedding Dermalux treatments, Bradley Cooper and his go-to tan by Vita Liberta used for his hit A Star is Born. We investigate the power of celebrity endorsement and the effect it can have on your sales. Turn to page 22. We also sat down with a selection of Australia’s most inspiring beauty entrepreneurs over a roundtable lunch to discuss the importance of empowering women in the workforce. Hearing their stories of triumphs and tribulations as they struggled to get their business off the ground was a heartening reminder that nothing comes without hard work and how important it is to empower a team to create a winning company. They all agreed on one major point to survive in a tough market – don’t ever give up - just keep going! (page 75.) So with that in mind – here’s to the success of the New Year. FOLLOW US:

Professional Beauty magazine is published by BHA MEDIA ABN 23142047943 41 Bridge Road, Glebe NSW 2037

CONTRIB UTOR S

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Tye Bate

You would have seen Tye’s work in Professional Beauty (he helps produce our Industry Roundtable Series). Tye’s a Sydney-based creative and entrepreneur that quite simply has the dream job - including filming models in Los Angeles and New York. For this edition of Professional Beauty he filmed our Empowering Women session on page 75. “I felt proud to capture the latest Roundtable on empowering women, I love filming with the Pro Beauty team and this is an example of the good values they hold and share with their audience”.

Brandee Meier

Is a Commercial/ Advertising & Editorial photographer with more than 20 years experience and has contributed to PB for over 10 years. “You’ll find me shooting mostly in my studio on the Lower North Shore or on location around Sydney. The best part about shooting for January’s beauty shoot (page 24) is collaborating with PB on the look of the shots.”

Sarah Laidlaw

She’s the current Australian Makeup Artist of the Year and Session Hair Stylist of the Year 2018 so Sarah Laidlaw has her finger on the pulse of all things beauty. “I always love chatting to the Professional Beauty team about makeup and Valentines Day is such a fun excuse to get all glammed up in the most romantic looks of the season.” Page 48.

This publication is published by BHA MEDIA, a division of The Intermedia Group Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.

PROFESSIONAL BEAUTY

PB RADAR

On our RADAR

THE PEOPLE, PLACES AND EVENTS THAT PRO BEAUTY IS CURRENTLY CRUSHING ON MAGNETIC LASHES

Google has revealed ‘How to apply magnetic lashes’ was the top searched beauty query in 2018. Although it’s 2019, we’re still stumped on this one…

KAT VON D Lolita shade

is sold EVERY MINUTE

world

AROUND THE

CORAL

TWITTERSPHERE This cleaning hack is a game –changer for lazy sponge washers; apparently microwaving your BeautyBlender leaves it looking like new. @Jaycoko_

MODEL BEHAVIOUR

No surprises here. Miranda Kerr has taken out the title of the most-followed Aussie model on Instagram with an impressive 11.8m followers.

mirandakerr

Living Coral, a totally insta-worthy colour described as ‘a lifeaffirming shade of orange with a golden undertone’, has been named Pantone’s Colour of the Year for 2019. Makeup artist Hung Vanngo nails it on the stunning Emily Ratajkowski.

hungvanngo

FOLLOW PROFESSIONAL BEAUTY: facebook.com/ProfessionalBeautyAust @pro_beauty_aus @ProBeauty_Aust linkedin.com/company/professional-beauty

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23-24 MARCH 2019 200 + Brands 20 + Education Sessions 20 + Stage Shows 1 Brand New Advice Hub Early Bird ends on 18 January 2019

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NEWS SLA PARIS AIMS FOR ‘TOP 5’ STATUS Thirteen years after its arrival in the Australian market, SLA Paris has revealed plans to become one of Australia’s ‘Top Five’ makeup brands. During her visit to Sydney, SLA international sales director Olivia Voisin told Professional Beauty that the French brand is planning to increase its presence in the salon market and move into the consumer retail space. The French brand, which has been distributed by Sydney-based Encore Beauty in Australia since 2006, is currently sold in around 50 spas and beauty salons, and stocked by numerous makeup artists, TV stations and TAFES. Voisin said SLA’s “main plan is to support the current Encore Beauty salon accounts and open new doors” but also “explore retail so we can be accessible to all beauty addicts in Oz”. Currently available online slamakeupstudio.com.au, encorebeauty.com.au and zianibeauty.com.au , the brand will soon launch on lookfantastic.com.au, ry.com.au, and facialco.com.au. In addition Encore Beauty is in discussions “with two major department store chains” to stock the brand around Australia and is planning to launch its own SLA Boutique in an as yetundecided-location in Sydney. SLA’s move into Australia’s retail market follows similar moves by the company in its other markets – the brand is now stocked online in most of its 30 export markets and SLA Paris Boutiques have been been opened in France (two in Paris and one in Valence), Cyprus, Canada, Lithuania, Indonesia, Poland with more planned to open in the next 12 months. According to Voisin, the company began its expansion in to the retail market about three years ago to meet consumers’ growing demand professional grade products. “Social media has driven makeup demand, particularly among the younger generation who often don’t want a natural look but a more professional face.” Encore Beauty general manager Shannon Earls said the brand will continue to support and grow its salon and spa market but moving into the broader retail market (including online) will help increase brand awareness.

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BEAUTY MELBOURNE IS ON ITS WAY Victoria’s premier trade show for the beauty industry, Beauty Expo Melbourne, has been rebranded Beauty Melbourne. The “subtle name change” is designed to help differentiate the event from its national counterpart, Beauty Expo Australia, which is held in Sydney. Announcing the change, Event director Cory Watson said Reed Exhibitions was “so excited to bring a refreshed Beauty Melbourne to Victoria”. “The team has been working hard to rejuvenate the event features, improve the visitor offering and ensure we have a mixture of inspiring education and premium brands that Victorian professionals want to do business with,”she said. “We look forward to bringing a more bespoke offering to Melbourne that mirrors the city’s stylish, modern vibe.”

PBS TAKES ON ECOCOCO Professional Beauty Solutions has added EcoCoco – an Australian face, body and tanning range built around 100 percent

Certified Organic Coconut Oil – to its stable of brands. Launched in 2014 by Stefan Ackerie, the founder of Stefan Hair Fashions (Australia’s largest hairdressing chain with 37 salons in Queensland), EcoCoco is based on the belief that 100 percent Certified Organic Coconut Oil is the key to a healthy and functional beauty regime. In the four years since its launch the brand has grown from a “small range of body products” into a full range of face, body and tanning solutions for both the retail and professional salon market. Apart from 100 percent Certified Organic Coconut Oil, EcoCoco products are formulated with “a whole range of organic botanicals and mineral salts” including Kakadu Plum, Goji Berry, Rosehip Oil, Dilo Oil and Acai” as well as lime, lavender, peppermint, geranium, orange and patchouli essential oils. Professional Beauty Solutions CEO Matt Williams says the brand strives to deliver innovative products that empower women to look and feel their best in a healthy and natural way. ““EcoCoco signature treatments are designed to fit into any salons current business model, as an add-on or as a complete body treatment range while their beautifully packaged retail products will have clients falling in love, making them an easy-to- retail addition to boost profits.”

NEWS THE NEW FACE OF BEAUTY? Gender diverse makeup is the new face of beauty, according a report by the world’s most popular makeup app, Perfect365. Following a survey of 481 millennial and Generation Z, the report concludes that gender diversity is now “mainstream”. Almost 60 percent of respondents told the researchers they felt that gender inclusivity for beauty products is “not just a passing fad, but in fact is the future of the industry”. According to Perfect365, “in light of global economic beauty trends, it’s not surprising that younger generations are embracing a growing male makeup industry with ease”. “Their responses likely reflect a personal experience or connection with male makeup – around 54 percent of respondents said that they personally know a man who wears cosmetics.” “While the industry still has a long way to go to market to men on the same level as women, more than half (53 percent) of respondents said that they thought brands were doing enough to include all genders in their advertisements.” The survey respondents named MAC, CoverGirl and MILK Makeup as the most ‘gender inclusive’ brands. Other ‘gender inclusive’ beauty brands mentioned by the respondents included Anastasia Beverly Hills, NYX Cosmetics, Make Up Forever, Tarte, Enter Pronoun, JECCA and Fluide Beauty. Perfect365 confidently predicts that the male grooming industry, which was valued at US$50 billion in 2016, will continue its steady upward growth trajectory in the coming years as the “socio-political environment becomes more inclusive and tolerant”. The company cites CoverGirl, MAC Cosmetics, Maybelline and MILK Makeup as brands that have already stepped up “to adequately represent the burgeoning market”. CoverGirl – introduced James Charles (pictured) as its first male ‘CoverBoy’ in 2016. MAC Cosmetics – launched makeup collection in collaboration with beauty influencer Patrick Starrr in 2017 Maybelline – introduced Manny Gutierrez as its first male ‘CoverBoy’ in 2017 MILK Makeup – launched ‘Blur the Lines’ campaign featuring male modelswith a message to stop gendering beauty products in 2017.

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A STAR IS REBORN Vita Liberata pHenomenal 2-3 Week Tan Mousse is enjoying a boom in sales thanks to a starring role on the big screen. The mousse, which has been the “the number 1 selling self-tan product in the Vita Liberata range” around the world since its launch in 2011, was used to give Bradley Cooper a rugged look in his role as a cowboy-rockstar in A Star is Born. On October 5, the day the highly-anticipated film was released in the US, Cooper’s makeup artist Ve Neill revealed the secret to his rugged transformation for the role to Refinery29. “I tanned him every day,” she said. “I had him do full-body [spray] tans every other week, then every morning I would re-tan him in the chair [with the Vita Liberata pHenomenal 2-3 Week Tan Mousse].” Since then the makeup artist’s revelation has been reported on numerous news and social media pages around the world as well as Vita Liberta’s own Facebook and Instagram pages in the UK, US and Australia - and sales of the self-tanner have skyrocketed. Shannon Earls, general manager of Encore Beauty (the distributor of Vita Liberata in Australia) said sales of the self-tanner increased “by over ten times in the two months” after the revelatioon. “.

AST TAKES ON DERMAQUEST Just one month after adding SkinBetter Science to its extensive lineup of clinical skincare brands, Australian Skin Technology has taken on the distributorship of DermaQuest. Australian Skin Technology CEO Heather Harrison said the company, which distributes 15 other professional skincare brands including Aspect, Cosmedix, PCA Skin and Rejuvaphyl in Australia and New Zealand, took on the brand as it offers “some of the most advanced skincare formulas available for professional and home use”. “I feel privileged and excited that we are partnering with DermaQuest,” she said. “Aside from our shared passions and philosophies, this partnership is a sensible and strategic move for both brands. “We both share underlying knowledge and experience in the cosmeceutical industry, which creates a solid foundation for the partnership. Launched in the US in 1999, DermaQuest is “widely known as the trailblazer of plant stem cell technology, innovative product and advanced delivery systems”. The range incorporates a number of “technologically advanced ingredients including peptides, plant stem cells, enzymes and potent antioxidants to achieve optimum results”.

NEWS AUSTRALIAN SKIN CLINICS LAUNCHES CLUBBLUE Australian Skin Clinics has launched Australia’s first medi-aesthetic rewards program – clubblue – into its 49 franchises around the country. The program works on a credits-based system, allowing clients to earn a percentage of their spend on treatments and products back in credits called ‘bluedollars’. Australian Skin Clinics chief marketing officer Christie Harris said the program was built to reward clients for rewarding themselves. “We wanted to find a way to show our customers that they deserve the best service and reward them for coming to us for their medi-aesthetic treatments,” she said. “This program has been in the works for over 12 months, with clubblue really coming to life over the last six months thanks to a lot of hard work behind the scenes to ensure the introduction was a smooth transition for our franchisees and entire network.” The program categorises clients into three tiers - Turquoise (any client who makes a purchase between $1-$1000), Sapphire (clients who spend $1000- $2000 in a 12-month period) and Blue Diamond (clients who spend over $2000 in a 12-month period) – with the amount of blue dollars earned increasing at each level. For example, a Turquoise client spending $300 on a treatment would earn 9 bluedollars while a Sapphire client would earn 18 bluedollars and a Blue Diamond client would earn 30 bluedollars for spending the same amount. Harris said each blue dollar is worth one Australian dollar to “make the program simple” and “give clients a sense of earning and spending real money with real value”. “We have all been involved with loyalty or rewards programs where 50,000 points will buy you a toaster, which is not what we wanted to give our clients,” she said. “Even clients who visit infrequently will be rewarded because everyone deserves it, no matter how much you spend with us. The program is an investment into our clients because ultimately, they come first.”

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BELLEZZA TAKES ON GORGEOUS COSMETICS Bellezza Australia, the new beauty and hair product distributorship set up by Bodyography founder Rob Tamburro, has taken on the distributorship of Gorgeous Cosmetics. The Australian brand is the second makeup brand that Bellezza has taken on since its formation last year – the company took on America’s Palladio in September. Tamburro said he has taken on Gorgeous Cosmetics, which was founded by Australian makeup artist David McConnell in 1999, as it is perfect fit for his new company. “Over the years I have watched Gorgeous grow and really loved their concept of their education background through the Academy of Makeup and also their own concept stores,” he explained. “Our businesses were almost aligned and I just loved the energy about the brand, so I thought it would be the perfect fit for the portfolio of Bellezza brands.” “Up until now, the company Gorgeous Cosmetics has maintained control and managed distribution of the brand, as it’s been very important to them to do this. However, they have been waiting for the perfect partnership, like Bellezza, to present itself and we’re thrilled that we’ve been able to develop this exciting relationship with them now.” Currently stocked in 500 hair and beauty salons around the country, the Gorgeous Cosmetics is also sold online stores as well as in its Australian Academy of Makeup campuses in Melbourne Sydney and Brisbane. The brand, which launched into the US in 2012, skyrocketed in popularity in 2016 when Kym and Kylie Kardashian swatched its ‘Ever Metallic’ eyeshadow palette and declared it ‘life-changing’ on Keeping up with the Kardashians. Tamburro said Bellezza will continue to “build on the great work that Gorgeous has already done in Australia”. “The aim will be to turn Gorgeous into the leading professional brand in Australia.”

COVERGIRL OPENS FIRST STORE The 60-year-old Covergirl cosmetics brand has opened its first brick-and-mortar store − in the centre of New York. Located in Times Square, the 3048 square-metre store is “physical embodiment of the brand’s new ‘I Am What I Make Up’ brand philosophy which inspires people “to embrace their unique identities and unapologetically create any version of themselves”.. Coty Consumer Beauty chief marketing officer Ukonwa Ojo said the Covergirl “is the first mass legacy beauty brand to launch a flagship store in North America”. Highlights in the store include a virtual greeter called ‘Olivia’ and augmented reality glam stations which allows shoppers to virtually try on makeup by placing their colour choices in a tray.

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NEWS ASYMMETRY GROWS WITH AGE A new study by a US plastic surgeon has revealed some bad news for those in pursuit of beauty’s Holy Grail – facial symmetry. According to the study by Dr Helena Taylor and colleagues from Mount Auburn Hospital in Massachusetts, asymmetry between the two sides of the face increases at a steady rate of appoximately 0.06mm each decade. The amount might seem small but, according to Dr Taylor, it is a “significant increase over time” as facial symmetry is commonly regarded as a key component of human attractiveness. Published in the latest issue of the Plastic and Reconstructive Surgery journal, the study also found that the changes were more significant in the lower two-thirds of the face. During the study, researchers used threedimensional photogrammetry to scan the faces of 191 volunteers ranging in age from four months to 88 years. They then calculated the “root mean square deviation” (RMSD) to quantify the degree of asymmetry between the two sides of each face. They found that the RMSD of facial symmetry clustered between 0.4 and 1.3 mm the RMSD of the upper facial third ranged from 0.2-1.2 mm, the RMSD of the middle facial third ranged from 0.2-1.4 mm and the RMSD of the lower facial third ranged from 00.2 -1.2mm. Despite finding “a highly significant positive correlation between increasing age and facial asymmetry,” Dr Taylor said the causes were not so easily identifiable but “may include asymmetric skeletal remodeling along with differential deflation and descent of the soft tissues”. “Although facial symmetry is thought to reflect genetic and molecular development, it may be perturbed by environmental factors, nutrition, illness, and behaviour,” she said. “Some degree of facial asymmetry is attractive and inherent in any face, but in excess, it is unnatural and unattractive and correlates with a decline in well-being.” The researchers concluded that “the observed correlation between increasing facial asymmetry and age can be useful as a guide in plastic surgery to produce agematched features”.

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LORÉAL LAUNCHES DIGITAL SUN PROTECTOR Loréal has launched the world’s first battery-free wearable UV sensor - The La Roche-Posay My Skin Track UV. The 12mm x 6mm waterproof sensor comes with a wire clip so that it can be attached to clothing or accessories. Guive Balooch, the global vice president and head of L’Oréal’s Technology Incubator, said the company’s research “has long indicated the need for better consumer understanding of personal UV exposure”. “We created this battery-free sensor to seamlessly integrate into the lives, and daily routines, of those using it. “We hope it makes it easier for people to make smart, sun-safe choices.” My Skin Track UV is activated by the sun and powered by the user’s smartphone using near-field communication. The sensor measures both UVA and UVB rays and provides instant status updates to its accompanying app when users tap it against their smartphone. The launch of My Skin Track UV follows La Roche-Posay’s 2016 launch of the first stretchable skin sensor to monitor UV exposure, My UV Patch..

WRINKLES SCHMINKLES WINS TGA APPROVAL Three years after launching onto the Australian market, Wrinkles Schminkles has won TGA approval for its medical-grade silicone pads which “treat and prevent the formation of lines, creases and wrinkles”. Despite the brand’s success around the country, company founder Gabrielle Requena says she applied for the brand’s inclusion in the Australian Register of Therapeutic Goods to meet the needs of the changing market. “Anti-ageing consumers are getting smarter,” she says. “They are learning one product is not like another, one laser treatment is not like another… and they are learning to ask the right questions before spending excessive amounts on treatments and products that might not deliver the promised results.” Requena says inclusion in the ARTG gives the brand’s stockists and consumers “reassurance that the range meets the highest Australian standards”. “It isn’t very common for home-care, retail products like ours to get listed in the ARTG so it says a lot about our range that it has been.”

DERMA AESTHETICS

birthday celebrations

This year Derma Aesthetics will turn nine and celebrate the success of its modern skincare approach. In 2010, Co-Founders Reika Roberts & Simone Vescio sat around a dining room table with the collective dream of changing the way people approach skincare. Today they run a multi-million dollar business across Australia and New Zealand, which employs over 25 people and their products are featured and sold in over 300 skincare clinics. They chat about their modern approach to skincare. Tell us about why you introduced dermaviduals & corneotherapy to Australia… S: “We’ve always done things our way and have never wavered with our standards or values, no matter what might be considered the next fad or trend within the industry. When we first introduced dermaviduals and the skin treatment philosophy of Corneotherapy to the Australian and New Zealand market, we were basically laughed at. After all, peeling and microdermabrasion was seen as the only way to achieve fresh, glowing skin! No-one was particularly interested in preserving the epidermis. Certainly there was little concern for product ingredients and whether any might actually be influencing cells and systems in a negative way.”

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R: “We’ve since seen the industry turned on its head, with the focus now firmly on maintaining the skin barrier. This is tremendously satisfying and we like to think that Derma Aesthetics has played a large role in bringing about this positive change.”

Education is one of the main tenets of Derma Aesthetics, can you tell us why? R: “Education is at the core of all we do at Derma Aesthetics. We never stop furthering our own knowledge and then sharing what we learn with our customers. We always encourage them to continually question what is marketed towards them. This ensures that they are informed and in turn passionate clinicians. Educating our partner clinics brings us much joy, as does creating opportunities for like-minded skin treatment therapists to unite, learn and better this amazing industry.” S: “Education is actually the foundation of how we, as a company, came about as well. Reika and I met at an advanced skin education seminar hosted by Florence Barrett-Hill. Over a shared love of skin, Derma Aesthetics was born!

COVER STORY

Fast forward nine years and we are constantly working towards advancing the level of knowledge in cosmetic chemistry, advanced skin analysis and Corneotherapy throughout Australia and New Zealand. We strive to ensure best practice and to train a new generation of engaged and inspired therapists. We are proud to be known as a provider of quality education designed for enhancing post-graduate knowledge. We are passionate about the structure of the skin and how to make it function at its best. It’s so rewarding seeing skin treatment therapists develop and adopt this same passion for the skin and beauty industry.” R: “We’ve also always stayed resolute on the standard of partners we bring on board. We’re thrilled that lots of clinics want dermaviduals in their clinic, but if they can’t demonstrate a certain standard of knowledge or commitment to education, then unfortunately that clinic isn’t for us. With ‘like attracting like’, our Derma Aesthetics staff have the same values of education and knowledge. We’re extremely excited to be heading over to Germany for the 6th International Corneotherapy Symposium at the start of May with around 30 passionate dermaviduals partners and staff. The topic is Enzymes In & Around The Skin and we cannot wait to pass everything we learn onto our clients!”

laurels so this remains a core focus for us. Our quest is to constantly question and stretch ourselves to improve is strong!”

With everything being available on the Internet now, why have you decided to keep dermaviduals offline? R: “By not allowing online sales, we support our industry and the expert status that therapists and aestheticians have accomplished through extensive training and education. dermaviduals was developed by a doctor and a team of scientists and as such is based on proven scientific findings at peer level, as opposed to exploiting concepts for marketing and self-promotion. As professionals, it is essential to be able to identify fact from fiction, information from hype, and honesty within claims.” S: “Today’s clients are well informed and conduct their own research, but will still look to you, as therapists, for knowledge. It is imperative that one has a thorough understanding of the product line, ingredients and treatment methodologies you recommend. Our partners love that we don’t allow online sales, ensuring their sales remain in-clinic and the integrity of the product range is not tarnished by consumers using the products without first having a thorough skin analysis and a tailored skin prescription.”

We know that dermaviduals has always been cruelty-free, what inspired this? R: “We’re so proud that dermaviduals has never been

What drives your passion for customer service? S: “Coming from a clinic background, I know exceptional customer service is vital. The support you receive from your product distributors can make or break your business. Reika and I set out to provide service and support that made a real difference to the industry. Our partners tell us that any other distributor doesn’t offer our bespoke business solutions and the support we provide. One of our partners, Fiona King, was kind enough to send this through to us recently: “Peninsula Skin and Beauty Clinic is a new stockist of dermaviduals & dermaviduals deco and I can say with no hesitation that it is the best decision I have made for the salon to date. The products are of course amazing but I have to talk about the customer care we have been given from the time of my initial enquiry to becoming a stockist to date. Every single person I have spoken to along the way has been terrific. The culture in this company is obviously fantastic from the top all the way through because you just don’t get this level of overall care without that! Our BDM is by far the best that I’ve had the pleasure of dealing with. We have been totally taken care of and feel confident and assured with the derma team by our side. It is a very scary time opening a salon with many unknowns and I wish I’d had this level of customer support from the start of my clinic days. Thank you everyone at Derma Aesthetics for your passion in helping us succeed. It may all be in a day’s work for you, but the kindness and helpfulness you have shown me is actually life changing as I forward with my salon.” R: “We are the proud recipients of multiple global customer service awards, including the MyFaceMyBody Awards. However, we will never rest on our

tested on animals - all test patches are conducted on human volunteers and dermaviduals would have never considered doing it any other way.”

Derma Aesthetics seems to continually buck the trend when it comes to skincare and business, what advice can you give to other businesses? R: “Trust your team and encourage a culture that will both support and challenge you.” S: “Our workplace is not a popularity contest nor is it a game of power playing. We work very hard to bring out the best by sharing our unique skills and working together to achieve company goals not individual agendas. If this is your focus, it will show in your work.” R: “Lastly, practice ‘Fear Forward’! Do things that challenge you. If you think you can’t – work hard to change your mindset because your thoughts truly do become your reality.” S&R: “So if you’re looking to change your clinic’s future and want to join a supportive family of outstanding therapists, look no further - you have found your tribe.”n To find out more visit: www.dermaviduals.com.au, www.dermacit.au or phone: 1300 420223.

PROFESSIONAL BEAUTY

VIEWPOINT

DON’T YOU KNOW

WHO I AM? The power of celebrity endorsement can send your sales soaring – Anita Quade checks out the midas touch stars can have on your beauty brand.

CELEBRITIES, BLOGGERS AND instagrammers only have to whisper about a product they have on their bathroom vanity or their ‘can’t live without’ favourite and boom you have a number one seller and sellout on your hands. We take a look at some of the latest celebrities who have taken products and treatments to another level by association.

Meghan Markle - The External Glow Of Royalty Can there be anything more powerful than the endorsement of royalty? We saw it with the ‘Diana effect’ and the latest royal addition Meghan Markle is proving a PR powerhouse for beauty brands. On a recent trip to Australia it was revealed by a former makeup artist the Duchess is a fan of Jane Iredale’s bronzer and Dermalux face treatments. Dermalux’s Alison Mattock, Marketing & Public Relations Coordinator for Professional Beauty Solutions (the distributor of Dermalux LED in Australia) said: “We have certainly seen an increase in demand for Dermalux LED in the salon market since the Meghan Markle effect hit, with salon owners calling to find out more about the brand, to even just the increased enquiries we have been receiving on social media. We have already noticed an influx of people recommending LED light on online forums, social media groups and

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face-to-face, as the solution to many problematic skin conditions, including acne and psoriasis. And this has just been accelerated by Meghan bringing it to the forefront of mainstream media outlets. The response has been incredible!” The media have been fascinated by the natural beauty of the former Hollywood actress and her former makeup artist revealed she gets her glow from Jane Iredale Peaches & Cream Bronzer. Artist Min Min Ma says that she created “a sun-kissed complexion, soft smoky eyes in bronzy, earthy tones and soft nude pink/coral lips” that brought out her eyes and “complemented her natural features without overwhelming them” for her TV appearance on Suits, and then added the Jane Iredale Bronzer in Peaches and Cream to “get her glowy, sun-kissed complexion”. Since then Jane Iredale has lightly promoted the royal connection – it has posted a ‘Glow like the Duchess of Sussex!’ article on its website recommending the bronzer and two other products to “help you recreate Meghan’s gorgeous, natural glow”. Megan’s makeup artist Min Min Ma also posted an image of the makeup look she created featuring the Jane Iredale bronzer on her instagram account (left).

Kylie Jenner - The Real Reality Star Effect With a beauty empire worth more than $900 million thanks to her Kylie Cosmetics company, her endorsement can result in products selling out in minutes. The star created a tanning frenzy in August, last year when she posted a selfie on Instagram alerting her 112 million followers to “my new favourite at home self-tan all the way from Australia” – it was a promotion for Bondi Sands selftanning foam.

The PR effect wasn’t lost on the company – it experienced a 500 percent increase in online sales,” following the post.

The sponsored post (above), which was labelled an “#ad” by Kylie, is rumoured to have cost the Melbourne-based company around US$1 million. Last month Kylie topped the 2018 Instagram Rich List compiled by Hopper HQ, an automated Instagram scheduler. The report estimates that Kylie’s sponsored posts now cost US$1 million each – up from US$400,000 in 2017. Although not willing to reveal how much the company paid for its post, Bondi Sand’s head of sales and business development, Jordan Mylius, was happy to share its insta-effect on the brand. Just three days after the Instagram Mylius said the post had already received over 5.4 million ‘likes’. “Our objective of massive brand awareness was achieved with an increase in Bondi Sands Instagram following of over 20,000 in a 24-hour period,” he said. “We have also seen a significant uplift in sales of Bondi Sands in all retailers globally since the post as well as over a 500 percent increase in online sales globally.” And despite the fact that the Dark Self Tanning Foam shown on Kylie’s

EXPECT MORE FROM YOUR SKIN CARE post is sold in retailers such as Priceline in Australia, the post has also positively impacted on Bond Sands’ professional products. “The demand has also filtered into the salon market,” said Mylius. “We have already seen an increase in demand for salon spray tans with our Professional Salon Dark Solution which delivers the same results as the Dark Self Tanning Foam which Kylie posted about.” Mylius said that company approached Kylie because she resonated with the target consumer and especially in the USA because it was a market they were entering in 2018. Launched five years ago, Bondi Sands has “the strongest ambassador program and social media following of any self tanning brand globally with over 500 loyal key influencers” including Tammy Hembrow, Natalie Halcro, Charlotte Crosby, Holly Hagan, Gary Beadle, Megan McKenna, and Michael Finch promoting its products.

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Bradley Cooper - The Big ScreenTreatment What better way to boost sales than a Hollywood celebrity and a sales office box hit. Actor and director Bradley Cooper caused a sales boom when it is was revealed her used Vita Liberata Phenomenal 2-3 Week Tan Mousse for his starring role on the big screen in A Star is Born. The mousse, which has been the “the number 1 selling self-tan product in the Vita Liberata range” around the world since its launch in 2011, was used to give Bradley Cooper a rugged look in his role as a cowboy-rockstar in the hit film featuring Lady Gaga. On October 5 last year, the same day the highlyanticipated film was released in the US and two weeks ahead of its release in Australia, Cooper’s Oscar winning makeup artist Ve Neill revealed the secret to his rugged transformation for the role to Refinery29. “I tanned him every day,” she said. “I had him do full-body [spray] tans every other week, then every morning I would re-tan him in the chair [with the Vita Liberata pHenomenal 2-3 Week Tan Mousse].” Since then the makeup artist’s revelation has been reported on numerous news and social media pages around the world as well as Vita Liberta’s own Facebook and Instagram pages in the UK, US and Australia and sales of the self-tanner have skyrocketed. Shannon Earls, general manager of Encore Beauty (the distributor of Vita Liberata in Australia) said sales of the self-tanner had increased “by over ten times in the last two months” – although some of the increase could also be attributed to the brand’s recent launch into Adore Beauty. Earls stressed that although Bradley Cooper has garnered the most publicity for the Irish brand, he was not the first, and is unlikely to be the last, celebrity to enjoy its long lasting glow. “There are a huge number of celebrities that love Vita Liberata,”she says. “Some of our long-time celebrity fans include Sophia Vergara, Emma Watson, Alicia Keys, Hailey Baldwin and Ashley Graham.” n

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SKINCARE

JET, SET, GO These travel-size sets make it easy to stay gorgeous on-the-go and abroad.

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Doctor Babor Booster Travel Set - Babor Cosmetics Australia 1800 139 139 Peter Thomas Roth Jet, Set, Facial - Peter Thomas Roth 0011 1800 787 7546 Pure Fiji Travel Set - Professional Beauty Solutions 1800 625 387 California Mango To Go Travel Kit - International Beauty Supplies 03 9486 3211

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SKINCARE 28

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Stand FIRM Lift, tighten and smooth skin with these anti-cellulite creams

Image Skincare Body Spa Cell.U.Lift Firming Body Crème - Professional Beauty Solutions 1800 625 387 Gernétic International Vasco Artera Orange Skin Body Cream - Gernétic International 1300 437 638 Clarins Body Fit Anti-Cellulite Contouring Expert - Clarins 1800 861 888 Mesoestetic Bodyshock Total Reducer - Advanced Cosmeceuticals 08 9409 5433 Doctor Babor Repair Cellular Ultimate Reforming Body Cream - Babor Cosmetics Australia 1800 139 139 La Clinica Detox & Tone Body Contour Cellulite Gel - La Clinica 03 9799 8803 Environ Body Profile - Sensa Skincare 02 8765 0169 Comfort Zone Body Strategist Cream Gel - BLC Cometics 02 9430 2200 Guinot Minceur Rapide Cellulite And Fluid Retention Cream - Hamaya International 02 9737 9872 Doctor Eckstein Beautipharm Lotion Anticellulite - Eckstein Australia Real Skin Care 1800 026 306 Indemne Gimme Smooth - Encore Beauty 02 9686 3488 Phyt’s Silhoutte Expert Cellulite - Phyt’s 02 9906 1001 PROFESSIONAL BEAUTY

Alpha-H Essential Skin Perfecting Moisturiser Alpha-H 1800 659 777

AO Skincare #1 Prepare Cleanser Cryomed Aesthetics 1300 346 448

Payot Blue Techni Liss Peeling - Payot Cosmetics 02 9874 1166

Dermalogica Intensive Moisture Cleanser Dermalogica 1800 659 118

Dr Spiller Argan Oil Deluxe Dr Spiller 03 9645 0200

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Anesi Urban Blue Defense Serum - International Beauty Supplies 1800 358 999

Ella Baché Floral Oil Face and Body Cleansing Oil Ella Baché 1800 789 234

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Li’Tya Vitality Facial Elixir Li’Tya 03 9587 7088

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Cosmedix Professional Sculpted Mask Advanced Skin Technology 1800 648 851 Serum Factory Party Peel Skin Juice 02 4960 8980

Usana Celavive Hydrating + Lifting Sheet Mask - Usana Australia 1800 687 872

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Ultraceuticals Smoothing Pore Refiner - Ultraceuticals 1800 355 890

PROFESSIONAL BEAUTY

SALON VIEW

Skin

SPECIALISTS

Margaret Young’s clients range from eight to 82 in age. The Skin Spa medispa director catches up with Michelle Ruzzene to talk technology, treatments and therapy.

How did you get into beauty? “I was approached by a salon owner in High Street Armadale in Melbourne, when I was around 18. The owner thought that I had the right nature for beauty. That’s 32 years ago and I still get the same enjoyment now in driving skin improvement results for our clients.”

When was Skin Spa established? “Skin Spa opened in 2005. Unlike the premises which looks great, the business itself was misaligned with new technology. We have owned it for the last six years and have driven many significant technological improvements since then. The Skin Spa branding attracted us, but systems were old, communication with our clients was not modern and the service menu was irrelevant to demand. We stocked about five different brands of skincare that no-one understood, let alone could commercialise. We now have Ultraderm and Ultraderm only.”

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MARGARET YOUNG’S QUALIFICATIONS: • Diploma Beauty (Melbourne Beauty College) • Diploma Beauty (Electrolysis) • Diploma Clinical Aesthetics (Capillary Diathermy) • Diploma Guinot Product Treatments • G raduate Certificate in IPL / Laser Therapy • IPL / Laser Safety Officers Certificate • Certificate IV in Training and Assessment

Tell us about your staff? “There are between five and six of us that make up the Skin Spa team with most of our staff having been longer term members. Adair, our most recent team member, undertook three courses of study at once and has a tenacious appetite for dermal treatment knowledge. She’s calming, elegant and serious about her career in dermal skin treatments. Katt she has several laser accreditations, has worked with cosmetic doctors and performed well over 10,000 treatments. Tamika has modelled internationally in about six countries, understands contemporary trends with brows and lashes and has around 140,000 followers on her social media. We also have other clever advisory

Most popular and signature treatments?

people that informally make up the team from medical, legal and financial backgrounds. Keeping our staff motivated is easy. We believe we reward them well. We inspire them with new technology solutions to drive results with our customers, training from Ultraderm’s product range and specific training related to our equipment, customer service and communicating with our customers. We provide regular feedback to them on areas for improvement.”

How important is training and education? “All Skin Spa staff are encouraged in their own time to use our technology on themselves. We have found that understanding how it feels and what effect it has increases our ability to provide better quality service. Of course, education is vitally important with our team. Diploma and post graduate qualified, we ensure that everyone is up to date, compliant and seeking that next learning opportunity.”

Who is your typical clientele? “Skin Spa’s clientele ranges from eight-year-olds requiring their skin to be decongested to 82-year-olds that want to try our latest anti-ageing and skin tightening technology. But in most cases our clientele are professional people including many doctors of varying specialisations, physiotherapists, solicitors, dentists, television journalists and most importantly, local mums seeking smoother, clearer skin. They travel far and wide too, from active military service in Afghanistan, remote islands in the Pacific and Caribbean and remote mining operations. One of our favourite client’s drives a 4WD more than six hours to see us, booking twice in two days, dodging feral pigs and kangaroos along the way.”

“This varies by the season, but decongesting skin, tightening skin and anti-ageing skin is where we get our best results for our customers. We deliver the latest dermal technology such as the Rezenerate dermal treatments, RF (radio frequency), peels and LED therapy to assist us in driving results. When this is combined with quality home care, our clients are rewarded with superior results.”

Why do you stock Ultraderm solely? “Not only has Ultraderm transformed the quality of the services we offer, the feedback from our customers has been overwhelming. We have many clients that are camera-facing each day for their roles as television journalists who love the antireflective sunscreen.”

Skin Spa highlights? “There have been many. Partnering with internationally published scientific author and experienced medical doctor Dr Andrew Clarke has been a highlight for Skin Spa and our clients. Some of the more notable, emotional highlights have been helping people rid themselves of problematic and severe acne conditions, when prescription medicine has resulted in depression. It is very rewarding when we begin to get results in just a few treatments.” n Skin Spa, 2/20 Stewart Rd, Ashgrove, Queensland, 4060. www.skinspa.com.au 07 3366 1800

PROFESSIONAL BEAUTY

BUSINESS

Managing business

LIKE A BOSS Now is the chance to look forward and start planning a few business basics. Jeanette Galyer reveals how to set your goals and stay ahead of the game. WHEN I THINK about my younger years, admittedly they are now a bit fuzzy, I don’t remember ever saying “I can’t believe how quickly the year has gone”. But with life now hurtling by at a blistering pace I’m sure as you read this, you’ll be joining in me wondering exactly that! This is the perfect time of year to take control of your business success. Here are just a few of the things I’ll be looking at in the year ahead.

Marketing matters

Plan your 2019 marketing strategy for the year now. Check your website – (I’m assuming you have one because if you’re not online in today’s world you’re not really in business). Here is a mini checklist to make sure you are up to date. • Is all the information current? • Are there spelling errors? – I always get a little twitch when I see what is an otherwise beautifully designed website with text errors. • Have any of the prices changed for your products and services? • Can your clients book online? • Do you have a click and collect service? There is little point spending time and money directing potential clients to an outdated website.

Get Social

Plan your social media campaign – how often will you post, what will you post, how many of those

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posts will you boost? Prepare posts now to be used at a later date when either business is slow and you need a boost, or you’re too busy to write a post but need to maintain a regular schedule.

The Green revolution continues

Climate change continues to be a hot topic, and consumers are more aware than ever of their impact on the environment. While our clients are happy to embrace technology in our treatments, increasingly they are reverting to natural, sustainable ingredients in the products we use. With the Internet always on hand (or switched to silent in their bag during the treatment), clients have access to far more information about ingredients and their origins than ever before. Vegan products were originally thought to be niche market, but this is now a fast-growing sector which will only continue to increase. Now is the perfect time to consider the products you use, and retail products you stock. What are the ingredients, are they sustainable; is the product produced ethically; are they recognised as cruelty-free; is the packaging recyclable; is there excessive packaging? Don’t forget your clients will be googling this.

Injectables intelligence

It is unlikely that the media coverage concerning Australia’s first case of blindness due to injectables will deter many new or existing clients from continuing to have these treatments. What we can expect is that clients will become far more discerning in who they choose to provide this service. Customer testimonials will have a far greater impact when new clients are choosing who to trust. If you don’t already collect testimonials, now is the time to start! Check online for existing reviews and see all the options available to you. We can also expect far greater scrutiny from regulators concerning the provision of treatments, as well as the introduction of new regulations.

Training Package update

The Training Package for the beauty industry is in the process of being updated. Training Packages are generally reviewed at least every five years to ensure they are keeping pace with new technology and current industry practices. In addition to reviewing the current qualifications and units of competency, two new qualifications have been proposed to cover skills where new and additional training needs have been identified. A new, stand-alone qualification in Cosmetic Tattooing is being considered, with additional content to cover microblading, feathering, use of products and treatment of adverse effects. There will also be a completely new qualification to cover skin rejuvenation treatments. This new qualification will cover treatments not included in the current SHB training package such as skin needling to 1mm, chemical peels, LED, and IPL and laser for skin rejuvenation. Taking part in this review allows you to have a say in what the new generation of beauty therapists will be trained in. There will be two rounds of national industry consultation, with the first round commencing in the coming months. The draft Training Package Products will be available for public comment via SkillsIQ Feedback Forum. SkillsIQ will also be conducting national workshops and webinars. The best way to get involved and stay up to date is to sign up with SkillsIQ to receive updates ( www.skillsiq.com.au ). The project is anticipated for submission in late 2019. It’s important to make sure you are aware of any changes that are occurring to keep yourself and staff ahead of the game.

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Business necessities

The time-consuming, mundane basics of running a business. Check out your compliance with awards. Anecdotal evidence suggests as many as 47% of small businesses aren’t paying their employees correctly. Another of the boring but always constant facts of life when running a business is account and record keeping. The Australian Taxation Office recently received additional funding to investigate areas of non-compliance and fraudulent claims. The most common errors made by small business and sole traders relates to unsubstantiated expense claims, and not reporting cash income. Check with your accountant on what is and isn’t claimable. n Jeanette Galyer is the Sales and Marketing Director of Eckstein Australia Real Skin Care Pty Ltd, the importers and distributors of Doctor Eckstein BioKosmetik range in Australia and New Zealand. Visit: www.eckstein.com.au

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PROFESSIONAL BEAUTY

MAKEUP

Nee Makeup Milano Perfection UV SPF50+ Base Primer - Masters Beauty International 1300 470 648

Artdeco Color Booster Lip Balm RosÃ© - United Brands Australia 1300 552 924

Curtis Collection Radiant Glow Illuminator - Rose Gold Curtis Collection 03 9421 5577

Luzern Broad Spectrum SPF 30 Mineral Sunscreen - Luzern Laboratories Australia 1300 367 969 Mukti Tinted Moisturiser Mukti Organics 1300 306 554 Kat Von D Beauty Dagger Tattoo Liner Kat Von D 0011 1844 500 5832

Asap Pure Beauty Blender - Asap Skin Products 03 8683 3333

Vani-T Highlighter Drops Ivory Vani-T 08 8206 8700

Lou Lou Lips Alias Lipstick Robert - Lou Lou Lips hello@louloulips.com

Paintbox Nine Well Blush Palette Ember Glow - Paintbox Cosmetics 03 9614 0129

Nu Colour Bronzing Pearls Nu Skin 1300 687 546

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MAKEUP

Sun

WORSHIPPER Stay protected all summer long with these SPF-infusedÂ foundations to keep you pretty and protected

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LEFT Lycogel Breathable Camouflage Sand SPF 30 Advanced Cosmeceuticals 1800 242 011 Elizabeth Arden Pro Triple Action Protector with Sunscreens - True Solutions 1800 808 993 Image Skincare I Conceal Flawless Foundation SPF 30 Professional Beauty Solutions 1800 625 387 Curtis Collection by Victoria Naked Glow BB Cream Medium Deep SPF 30 - Curtis Collection 03 9421 5577 Jane Iredale Dream Tint Medium SPF 15 Margifox Distributors 1300 850 008 Ella Baché Great Sunguard Foundation Dark Beige SPF 40 Ella Baché 1800 789 234 Hydropeptide Solar Defense Tinted Face Guard True Solutions 1800 808 993 Youngblood Natural Loose Mineral Foundation Honey SPF 15+ - Professional Beauty Solutions 1800 625 387

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TANNING

Golden GIRL

Long summer days call for the best in bronzed beauty. Our advice – fake it. Here’s what’s new in the world of tanning

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Z Wave

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Pretty IN PINK Unleash the inner Barbie with these sweet polishes

TOP ROW Faby Nail Lacquer Sweet as Faby and This is my Dream - International Beauty Supplies 03 9486 3211 SLA Paris Pink Peach and Pink Pearl - Encore Beauty 1300 770 428 Orly Lacquer Head in the Clouds and Pep In Your Step - Hawley International 02 8667 1700 BOTOM ROW CND Creative Play Pinkle Twinkle and Oh Flamingo - Pacific Nail & Beauty 07 5597 4555 Zoya Professional Lacquer Minnie - SA Beauty Supplies 1300 855 644 Jessica Custom Nail Colour Pinkies Up - Masters Beauty International 1300 470 648 Cuccio Colour Pinky Swear and Pink Lady - Absolute Spa 1300 262 275

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2019 COSMOPROF BOLOGNA, ITALY – FAIR DISTRICT

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NAIL TRENDS for your radar This year, get ready for subtle sparkle and nude nails that can be paired with just about every look. CND’s Education Ambassadors reveal a sneak peek at what’s hot this season.

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CND Education Ambassador

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Cherie Pollard

Team CND CND Education Ambassador

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NAIL STYLE #3

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Cherie Pollard

Team CND CND Education Ambassador

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Cherie Pollard

Team CND CND Education Ambassador

Perfect TO BE

JESSICA COSMETICS AUSTRALIA

P R O N A I L C A R E – ST U N N I N G C O LO U R 1300 470 648 admin@jessicacosmetics.com.au PROFESSIONAL BEAUTY

Valentine’s

MAKEUP It’s time to make a bold statement this February – so get ready to be noticed with siren red lips, glowing skin and pretty nail art. Australian Makeup Artist of the Year 2018 Sarah Laidlaw shares her guide to getting it right for your clients.

Skin

“More than ever before, the quality and texture of your client’s skin is in the spotlight. Healthy, just-had-a-facial skin is what everyone wants and skin care treatments and products have become the star of the show. The glowing, hydrated skin look is part diet, part skincare regime and part deftly placed makeup products. The trick is to focus on caring for skin so prep with a gleaming primer and lighten up on the foundation.”

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MAKEUP PROFESSIONAL BEAUTY

Lips

“It’s far from groundbreaking, but the red lip is firmly embedded in fashion as a staple look. The French Girl Red statement lip was on the international runways in all its bright and bold glory. In Spring we saw glossy red lips, in Summer we saw perfectly hydrated old-world Hollywood reds. Try using a long-lasting formulation on your clients for Valentines Day. The latest products give a velvety finish that isn’t drying — and will last through multiple drinks, dinner and a sweet Valentines kiss.”

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MAKEUP

Nails

“If you’re game, it’s all about sensual colours and nail art right now. From a pretty airbrushed ombre to handpainted designs to astonish, anything goes when it comes to a manicure. Try a romantic twist on this fun trend and go for designs using pink, red, hearts and flowers for max instagram-ability for your salon. For clients who want less look-at-me then a pinky-nude polish is a perfect go-to for the romantic.”

PROFESSIONAL BEAUTY

BUSINESS

Insta-worthy ways

TO GROW YOUR BUSINESS Try these tips to reach your clients and boost sales on Instagram by Heather Porter BUSINESS OWNERS AND social media managers are quickly realising that social media is a “pay to play” game, or more simply put, if you want to get your message out there you need to spend some money promoting your posts. Get started by using what the influencers rely on to grow their brands.

Tip #1: Make sure you have a business profile A personal profile is great for sharing personal updates with friends and family, but if you want to grow your business you need a business account. You can either create a new one from scratch that is separate from your personal account, or make your personal account into a business one by updating the settings inside your Instagram app. Plus make sure you enable locations so people can check in when they visit you. You can create your location inside of Facebook.

Tip #2: Include a call to action in your bio You are allowed one link in your bio so use it wisely. Instead of putting a link to your website home page, promote something – a special of the month, a blog post that is promoting one of your treatments or even a link to your online booking system. You can, and should, change it often too depending on what you are promoting.

Tip #3: Add hashtags to your captions Hashtags are the language of Instagram so you should be using them in your captions. They help you to be found in the different communities of Instagram.

Tip #4: Create stories Stories are 15-second video clips that have builtin scarcity because they expire after 24 hours. By posting them you encourage more people to watch or they know they might miss out on something from you. The great news with stories is that you can be more candid in them and don’t need to worry about fancy editing. Why? They disappear and people expect them to be off the cuff.

Tip #5: Don’t forget to sell from your social posts Do you sell products on your site? Create shoppable posts where you can link straight to

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YOUR INSTAGRAM DAILY CHECKLIST FOR SUCCESS To grow your business on Insta make these 5 steps a daily habit. 1. Create 1-3 stories each day mixing video and image clips 2. Post once a day on your grid and alternate your own content with user generated content 3. Check the link in your bio – can you update it for a new promotion? 4. Research and use new hashtags in your captions 5. Try the “follow – like – comment” strategy where you search for a new hashtag, find 3 prominent users of that hashtag, follow their profile, like 3 of their posts and comment on 1. You will see your engagement and followers grow. your cart for products you show in posts. If you are promoting your services then mention that there is a link in your bio straight to that page. Do you have more than 10,000 followers? Then you are allowed to include a link inside a story to your website.

Tip #6: Share UGC (User Generated Content) The Instagram algorithm rewards people who are social by suggesting their profile and showing their posts in the explore tab. One of the easiest ways to be social is by sharing other people’s content. You can either share content from people who tag you in or use your hashtag in their posts or just choose content by influencers you think would make a nice addition to your grid.

Tip #7: Use apps and tools From editing images and videos to planning your content, here are a few apps and tools you might want to ad into your toolkit:

• Captiona: helps you come up with clever captions for your posts • Planoly: a tool that helps you visually plan, manage and schedule your posts • Clips: helps you add annotations to your videos for those who like to read what you say instead of listen • Continual: lets you take a long video and break it up into 15 sec clips to create multiple stories • Canva: create animated GIFS or short videos with text animation

The key for using Instagram to build your business overall is to be consistent, be engaging and engage with others, give great value and from time to time don’t forgot to ask people to buy or book an appointment. Best of luck to all you insta-stars! n Heather Porter has run events for speakers such as Tony Robbins and is now the founder of a website development company, co-host of 2 podcasts, co-author of 4 business books and host of That Social Media Show on the Bizversity app. For details check out: www.heatherporter.com

STYLE FILE

NICOLE ‘PINKY’ THOMPSON Acclaimed makeup artist and global brand ambassador for MAC, Nicole ‘Pinky’ Thompson, has just released her first book Making It Up – Makeup Minus the Rules. The 36-year-old shares with Michelle Ruzzene how she inspires beauty junkies around the world to break the makeup rules, embrace diversity and live life colourfully. WHY BEAUTY? “The constant change! Trends come and go, but I feel lucky to be able to make people feel really good about themselves with the blend of a brush or the pat of a shimmer.”

WHAT’S BEEN THE MOST REWARDING THING IN YOUR CAREER? “Writing Making It Up is my full circle moment for my career where I get to pass on so much of the knowledge I have inherited over the years. Not to mention the fact that I got to work with some of my best friends in making the project possible.” MAINTAINING PASSION: “How could I not – I’ve never had any two days the same in my entire career. My passion comes from being inspired, and I’m fortunate to be surrounded with those with the capacity to do that.”

FAVE PRODUCT: “My eyelash curler is hands-down my favourite product, because eyelashes are the easiest part of your face you can make beautiful instantly and on the run.”

PERSONAL MANTRA: “True beauty is on the inside but there is nothing wrong with throwing a bit of glitter on it!”

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MAKEUP ICON: “Depends on my mood – Kevin Aucoin, the original make up pioneer whose books I have collected over the years that still inspire me. From Val Garland, Tom Pecheax and Kabuki to my peers I work alongside everyday, I happily draw inspo from everywhere.”

FAVE GO-TO SUMMER LOOK: “My personal go to is to cover every inch of my body in sunscreen, because otherwise I start resembling a lobster. But on others anything long-wearing because ‘shvitzing’ is a thing and it is not kind to make up.”

THE BOOK: “We break the rules! I have poured my makeup brain onto the pages. I wanted to share all the little tricks I have learned during my 15 years doing makeup and show people out there how to have FUN with their beauty look. It does NOT have to be complicated. You CAN wear that colour, and that glitter - go for it! “

CELEBRITY CRUSH: “I love Lady Gaga because she has grown into her look and embraced her age over time without going beige.”

MAKEUP PHILOSOPHY: “Make up is less about how you look but more about how it makes you feel when you wear it.”

FAVE INSTA ACCOUNT: “@valgarland is my makeup hero so if social media didn’t exist and she was putting polaroids of her work on messenger pigeons, I would collect all the pigeons for my very own viewing pleasure.”

SIGNATURE LOOKS: “I get a lot of work due to not being afraid to play with colour but I always make sure I pair that with really good skin. So when it comes to signature looks – Good Skin is always in.”

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Say yes, and weâ&#x20AC;&#x2122;ll take care of the rest. Talk to us on (03) 8518 4957, or visit gettimely.com to get started.

TALKING POINT

THE

AUSTRALIAN WAY The lure of Australian Made beauty products is evident with more and more international markets turning to Australia because of their high quality innovations and ingredients. Industry experts share their views on why they are proudly homegrown and the challenges they face. By Anita Quade

LYCON COSMETICS How has the perception changed of homegrown cosmetics over the past few years? “We’ve noticed that buyers are beginning to become more consumer conscious. Instead of focusing solely on the price point, consumers are now looking more closely into where products are from, how they are made and the quality standards of the brand. We feel as though there is a shift in consumers looking to buy locally, to support brands that are made by Australians, in their own backyard instead of fully imported products.” With globalisation how is it viable to keep costs manageable in Australia? “While manufacturing costs in Australia are higher, we find that manufacturing onsite allows for production to be monitored which, in turn provides a more consistent and high-quality product. A premium product may end up costing a little extra, however it becomes viable as it can be used more efficiently and achieve a greater result as opposed to a cheaper, imported product that can often be inferior and of a lower quality.” LYCON Cosmetics Lydia Jordane, Founder www.lycon.com.au

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Call today for an obligation free consultation on how Pelactiv can increase sales and services in your business.

TALKING POINT 58

INSKIN COSMEDICS What is the drawcard of Australian Made brands? “Traditionally Australians were attracted to buying local in support of the economy and keeping jobs at home; and whilst this is no less important today in recent years both the Australian and the overseas consumer associates Australian Made with authentic, premium quality products that originate from a clean and green living appreciation, made to demanding Australian standards. Our brands O Cosmedics and GINGER&ME are made under Good Manufacturing Practise (GMP) standards; a set of principles and procedures that when followed helps ensure that therapeutic goods are of high quality. As a result, batches are consistent, quality is guaranteed, and consumers are safe in the knowledge they are putting quality care on their skin. We ensure the actives we use come from reputable sources, are consumer preferred (we are just as strict about what goes into our products as those that don’t) and are used in their functional dose that make a skin difference, and this is a big reason why Australian brands are building a strong following for products that work. Australian Made generally reflects and is strictly for O Cosmedics and GINGER&ME animal cruelty, vegan and gluten free – we listen to the consumer and what matters to them. Buying Australian also means buying into the Australian way and culture; brands with a personality. Typically, Australian brands connect with consumers in a transparent manner, giving them a chance to be heard and understood, ultimately building brand trust and loyalty across diverse backgrounds. Living in Australia is a multicultural experience reflected in the demographics of our skin care purchases. As manufacturers we design our products for the modern Australian whose background is diverse hence making us a good fit for international markets too.” What is one of the biggest challenges of creating or selling Australian Made? “Without a doubt the costs of goods and labour expenses. Manufacturing in Australia is expensive. Whilst our manufacturing, quality control and finished product is of a very high level the choice and price options when it comes to actives, packaging, printing is limited and very expensive. Australia has a poor selection of packaging options which means it mostly needs to come from overseas. Our brands will not buy from China hence we pay top dollar for packaging out of Korea and Italy. Australian active ingredients are also limited and again we must turn to overseas suppliers for quality products and a greater selection. Pricing is a major challenge, actives can increase as much as 50% without notice, freight costs go up and of course pricing is further influenced by the fluctuation of the currency. These costs are often absorbed by us given we cannot change our pricing as often as costs go up. The other hidden challenge is time frames in relation to receiving both packaging and ingredients from overseas. This can vary from 3 months to as much as 9 months. Until actives and packaging are in our hands a lot of the process is out of our control which makes manufacturing in Australia a major challenge at times.” INSKIN COSMEDICS Maria Enna-Cocciolone, CEO & Founder www.inskincosmedics.com.au

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TALKING POINT ARTAV AUSTRALIA How has the perception changed of homegrown cosmetics over the past few years? “The skincare industry is one that is constantly evolving! In the past, consumers desire for high efficiency skincare has been greatly influenced by international brands, as Australian products were thought to be of lesser or inferior quality in comparison, however this is no longer the case. The Australian Cosmetic industry is now recognised for creating sustainable products that have gained a reputation the world-over for being some of the best skincare brands in the industry. Not only are they made sustainably, using environmentally-conscious products and practices but they can also compete with any leading non-natural beauty brand. Consumers have become much more aware of where and how their products are being produced, as natural and organic trends along with the shift in environmental awareness are becoming a driving force behind skincare. Homegrown ingredients have become sought after within the cosmetics market and Australia has so much to offer in terms of natural and organic optioins, with our homegrown ingredients now regarded as some of the best on the market worldwide. This has been very beneficial for the Australian Made cosmetics industry, as trust has become prevalent in consumer choices, with today’s generation wanting to be confident in

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the products they use. Australia’s product safety rules and standards are second to none, so buying homegrown cosmetics ensures this trust.” What unique Australian ingredients are in your products? “Being proudly Australian owned and manufacturing our products locally in South Australia, we like to use as many homegrown ingredients as possible, as we believe our country has some of the best organic ingredients in the market. Take Kakadu Plum, for example, which has the highest Vitamin C content of any fruit in the world, but also many complex antioxidants. We use many other Australian botanical ingredients in our products, such as Eucalyptus, Tea Tree Oil, Papaya and Lemon Myrtle. But there is more: many of our products use our exclusive herbal complex of leaves, flowers, fruits, herbs and roots, including Balm Mint, Juniper, Pine Leaf, Gentian, St. John’s Wort, Arnica Montana, Red Clover and Alfalfa. This is a blend made in Australia with locally sourced products that is exclusively made for Artav Australia and brings you the best that Australian nature has to offer.” Artav Australia Anthony & Andrew Taverna, Directors www.artav.com.au

TALKING POINT INTRACEUTICALS How does your brand represent true Australian values? “Intraceuticals was founded over 15 years ago in Melbourne, Australia. There are a few standout Australian values that align with our brand. 1. SIMPLE LIFE/MINIMALISTIC Less is more with carefully selected ingredients that have a purpose in each formulation, therefore no ‘filler’ ingredients and higher concentration of advanced active ingredients. Our skincare range is simple to navigate and understand, it is all about ensuring we deliver results-driven skincare. There are no strict guidelines. Our core philosophy is our proprietary Hyaluronic Layering system and our skincare regime is based on this system. 2. LOVE FOR WATER All our treatments and products are water-based formulas. This allows us to create lightweight products which hydrate the skin without leaving any oily residue. Formulating in this way also allows us to use high levels of water-soluble actives such as sodium hyaluronate to help us create our high efficacy products. 3. MATESHIP/PATRIOTISM We partner with the largest and most respected Australian suppliers to source high quality ingredients from all over the world. It is important for us to support Australian businesses. We believe in building long term positive relationships with those we work with – our team, our customers and our suppliers. 4. EMBRACING INDIVIDUALITY Our skincare range is condensed but effective with rapid and visible results for all skin types. The upcoming launch of Retouch is the next generation in skincare, which allows high level customisation. The five serums are formulated with the latest technology in active ingredients for targeted solutions, focused on specific features of the face. Our products are designed with a

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unique 3-step system that allows each consumer to customise their regime based on their own specific needs. What unique Australian ingredients are in your products? “Intraceuticals is an Australian owned and made brand. We are known for high-quality ingredients and this has given Australian made products a fantastic reputation overseas, which has been particularly important in the growth of Intraceuticals in overseas markets. We are proud to feature and hero Australian ingredients such as the Kakadu Plum from outback Australia. We have known for many years about its high concentration of Vitamin C and the consequent benefits to the skin. The integrity of the ingredients we are using is critical to the results achieved from using our products. Our team travelled to the harvesting location of the Kakadu Plums with the CEO of our Australian supplier to visit and learn more about the harvesting methods and the community. We have always believed in the importance of having a team of scientists at our Global HQ in Melbourne focusing on new product development and quality control of all Intraceuticals products. This is an integral part of our business even though 90% of our sales are generated in other markets (predominantly in North America). We are able to formulate and test all new products in our laboratory and receive instant feedback from our team and testers, this allows us to make any changes and finesse the final product swiftly. We work with many botanical ingredients from Australia and are constantly on the lookout for new Australian native ingredients for our new product development pipeline. We believe that our native ingredients are really unique as they come from such a unique landscape.”’ Intraceuticals Anthony McMahon, CEO www.intraceuticals.com

there is nothing ordinary ABOUT O COSMEDICS • Australian Made • Medical Strength • Functional Actives • Cell Optimisation • Endorsed by Skin Experts World Wide • No Online Price War • Social Media Industry Leaders • No Nasties • Cruelty, Vegan & Gluten Free

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INSKINCOSMEDICS.COM

TEAM@INSKINCOSMEDICS.COM

02 9712 8188

TALKING POINT JAX WAX AUSTRALIA What is one of the biggest challenges of creating or selling Australian Made? “Being able to source raw and packaging materials that are made in Australia. We have recently obtained the right to use the Australian Made kangaroo symbol. Every product that we sell is manufactured by us in Australia but unfortunately virtually all our raw materials come from overseas. This has nothing to do with cost – they are just no longer made here. Manufacturing locally is very difficult especially since the decline of the large manufacturing industries – cars, white goods, brown goods, etc. There is less need for local support services – engineering for example, due to this decline and because of this it is hard to source locally made machinery. We also have to compete with companies that manufacture cheaply in Asia – we pay our staff properly and have to provide holidays, sick pay, superannuation, payroll tax, safety legislation and the list goes on and many of our off-shore competitors do not have to do any of these things. Because of these factors we are generally more expensive than products from overseas and it is difficult to get consumers (both public and professional) to see the value in supporting locally made – even though these consumers still expect to be employed locally and complain about not enough jobs for their families and friends. How does your brand represent true Australian values? “We spend considerable time visiting our customers overseas and

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know how valuable an asset being Australian is. Unfortunately, there are companies overseas that try to cash in on an Australian theme even though they actually have nothing to do with Australia. Because of this we are passionate about making sure that all our branding reflects that we are genuinely Australian. We feature Australian flora on all our packaging with reference to Aboriginal uses for each of these plants. We are very focused on supporting those less fortunate than ourselves and pride ourselves on our mateship values. We donate both time and money to supporting indigenous groups – Michele Hetherington our head trainer is Aboriginal, and we take advice from her as to who, what and how to best help. We are currently involved with a project in Sydney that will focus on training Aboriginal persons for a future career within the beauty industry. Australian’s have a reputation for being honest – somewhat blunt sometimes – and we strive to be honest in our dealing with our stakeholders – staff, customers and suppliers and in the way that we advertise our brand around the world – we do not make claims or promises that we cannot keep. Australian’s are ethical, and I like to think that we are an ethical company.” Jax Wax Australia Tina Copland, Managing Director www.jaxwaxaustralia.com

PELACTIV What is the drawcard of Australian Made brands? “Australia has long held a reputation for clean, quality products, excellence in manufacturing standards and an innovative approach to product development. Whether it be skin care, food, pharmaceutical products or supplements – the whole world wants a piece of Australia. Without a doubt I would have to say our manufacturing standards overall are excellent which is why so many international brands seek to get their products manufactured here in Australia. The standard of our ingredients in Australia is incredibly high and also deemed very ‘clean’. International consumers are constantly looking for “Australian Made” branding – as this assures them they are buying a quality product. Australia has some of the most beautiful, active ingredients native to our country that are so beneficial to skin care – Kakadu Plum, Quandong, Native Nipan and wonderfully active oils such as Lavender and Tea Tree are just a few that play a part in the Pelactiv skincare range. The history of the usage of these ingredients lies with the Aboriginals – who for centuries unlocked the secrets to their incredible healing, medicinal and rejuvenating benefits. That’s why Pelactiv love using these beautifully unique ingredients to enhance the amazing skincare results from using our skincare.” How do Australian products, safety rules and standards compare to the rest of the world? “In Australia there are no industry standards for cosmetics. With sunscreens, these are governed by the TGA. However if you market a beauty product you need to ensure compliance with ACCC (Australian Competition and Consumer Commission) and NICNAS (National Industrial Chemicals Notification and Assessment Scheme) - but otherwise there is not an industry standard. As a proud quality brand though, Pelactiv have chosen to manufacture their products in their own Australian manufacturing company with GMP ISO 22716 accreditations. Our factory is audited yearly by an international body to ensure quality compliance. Pelactiv customers can rest assured that their products are made with high quality controls in place to ensure consistency and quality in the delivery of their products. We are proud to say that Pelactiv are probably one of only a few Australian skincare companies that manufacture their own products.”

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IN2SKIN PH 1300 660 297 www.rezenerate.com.au PROFESSIONAL BEAUTY

TALKING POINT

ULTRADERM What is the drawcard of Australian Made brands?’ “We love being an Australian owned and made brand for several reasons. Over the 10 years that Ultraderm has been in business we have seen Australian Made skincare brands grow and flourish. We too have grown from small beginnings to where we are today. We believe that Australians are embracing home-grown skincare brands as they feel that their skin concerns, many of which can attributed to our extreme climatic conditions are best dealt with ingredients, formulas and products developed by locals for locals. There is also the commitment to high quality finished products and ingredient safety that we are known for. Australian Made brands are also well placed to be responsive to product trends and consumer demand for example when salons provide us with feedback on the types of products their clients are looking for, we can get a new product out relatively quickly if we feel that the demand is there. It can be a rapid process from idea, to product creation, formulation and market launch which would not necessarily be possible with overseas brands. Indeed some of our best sellers have been created as a result of client requests.” What is one of the biggest challenges of creating or selling Australian Made? As with all business there are many challenges in the skincare industry. One of the main ones relates to selling and marketing a start-up brand. When we first launched Ultraderm we were entering a very crowded market with long established mainly overseas salon skincare brands. The challenge was to find our niche, introduce a small unknown brand into the marketplace and grow the business on a small budget. We had to meet both the needs of salon owners as well as consumers in terms of product suitability, visible results and price whilst still staying true to our vision of creating a brand that would be known for being resultsdriven and giving value for money. Skincare clients are very well informed on trends and skincare ingredients and formulations and will not remain loyal just to support a local brand so one has to keep innovating and delivering on client expectations. Ultraderm Pauline Valle, Founder www.ultraderm.com.au

Our products are made from NaturAL & Organic IngredientS. we do not test on animals. WE are proudly VEGAN FRIENDLY, Australian Made & OWNED.

skin care • waxing • tanning • manicure • pedicure • paraffin naturallook.com.au

BUSINESS

The homegrown

ADVANTAGE

Aussie beauty brands are keen to show off their authentic roots and it is paying off overseas. Anita Quade chats to Ben Lazzoro, Chief Executive, Australian Made Campaign Ltd to find out how companies can reap the rewards. Tell us about how you became Chief Executive of Australian Made Campaign Limited? “I have a chemical engineering and communications background with more than 15 years experience across a variety of manufacturing, management, sales, marketing and communications roles in consultancy and in-house capacities. After working as an engineer in manufacturing and technology-based facilities for a number of years, I then moved into the PR and marketing area where I was able to help promote the achievements of local manufacturers and technology developers. In 2011, I joined Australian Made as Marketing & Communications Manager – a rewarding role that aligned with my manufacturing and marketing experience. In 2016 took on the role of Deputy Chief Executive, and in August 2018, I was appointed Chief Executive.”

How does it feel to be in this role? “It’s a real honour to be given the opportunity to lead the organisation responsible for administering one of Australia’s most recognised and trusted brands.”

What are some of the most memorable achievements of the Australian Made Campaign? “Since its establishment in 1999, the Australian Made Campaign Limited (AMCL) has helped thousands of brands communicate their Australian Made credentials with authority and credibility. The logo is an effective sales and marketing asset for any business making or growing products here in Australia and helps those brands sell their products – here and overseas.”

How has the reputation of the Campaign grown? “Over the years, AMCL along with its licensees, has built the reputation with the logo. It is now recognised by 99% of Australians and trusted by 86% (Roy Morgan Research 2018). Those are enviable figures that some brands can only dream about.”

Let us in on some key milestones? “Some of the most memorable of these include: • the introduction of the Australian Grown descriptor in 2007 • Between 2004 and 2010, AMCL conducted an export program aimed at showcasing Australian Made products and opening up sales channels for Aussie manufacturers in key overseas markets. • In 2012, AMCL established the largest searchable online Aussie

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BEAUTY BRANDS BOOMING FROM BEING AUSTRALIAN MADE “We’re absolutely loving being affiliated with Australian Made and seeing an increase in traffic coming from our listing on the site which is fantastic!” - Heather Wilkinson, Managing Director, At One Skincare. Manufacturing the products locally is a key business strategy for Little Innoscents because it allows them to source “top quality” ingredients to make a “far superior” product. We have been registered to use the AMAG logo for two years now. It carries a lot of weight. It is highly recognised by consumers both here and abroad, and it also considered trust worthy,” - Antonette Goldikidis, Founder Little Innoscents. Other businesses that have products licensed to carry the Australian Made logo include: Endota Spa, Kora Organics and Synergie Skin.” product directory at www.australianmade.com.au. It provides information on the products and their makers, and generates online traffic back to the websites and e-commerce platforms of Australian Made licensees. • In recent times, AMCL has also amassed a huge following across its online, social media and loyalty club platforms. We have an audience of nearly 400,000 consumers actively seeking information on genuine Aussie products. All licensees have access to these potential customers. • AMCL has established partnerships with key retailers, opening Australian Made logo-branded retail shops in Melbourne, Sydney, Adelaide, Perth and Cairns airports, as well as online and offline retail outlets in China and South Korea. • Over the years the logo has been used as pavilion and event branding for a number of high-profile events both in Australia and overseas.

What are some of the key benefits of skincare and beauty companies being Australian Made? “Australia is renowned for its clean, green environment and pristine production regions, as well as its high-quality manufacturing standards. As a result, genuine Aussie products are in high demand by consumers, here and overseas.

This is particularly important for health and beauty products which are consumed, rubbed into the skin or applied directly to the body. Quality, safety and trustworthiness are all key attributes brands in the health and beauty sector can leverage. The Australian Made logo helps deliver this message.”

It’s important t remember that access to these platforms is exclusive to Australian Made licensees.”

How can you help companies invest in becoming 100 percent Australian made?

“This logo is well regarded overseas – the kangaroo provides an unmistakable connection back to Australia. In China, where Australian-made health and beauty products are held in high regard, the Australian Made logo provides brands with an enormous advantage. Recent qualitative and quantitative consumer research commissioned by AMCL and undertaken by Horizon Consumer Science in Shanghai and Guangzhou, China. Consumers indicated the logo communicated the following attributes.”

“Australian Made has the largest searchable online Aussie product directory at www.australianmade.com.au. It provides information on the products as well as contact information for over 2700 manufacturers of genuine Australian products. We always try to encourage businesses looking for suppliers of Australian ingredients and components to use this online database resource when sourcing local inputs.”

What is the lure of brands using the Australian Made logo? “The Australian Made logo makes the ‘Australian connection’ instantly and clearly. It’s a solution for shoppers who want to quickly and easily identify Aussie products and be assured that those goods meet certain standards – brands understand this and leverage the logo accordingly. Brands are also attracted to AMCL’s huge online shopper audiences across its website, social media platforms and loyalty club.

Do you see it as a great advantage to have the Australian made logo when brands are looking to export overseas?

While many beauty brands would like to be Australian Made they feel that often it is a costly exercise to be 100 percent Australian Made – do you think it can be a financial challenge for many companies? “We understand that Australia can be a high-cost country for manufacturers, presenting financial challenges. However, Australianmade products often fetch a premium in the marketplace which can go some way to off-setting what can sometimes be higher manufacturing costs.” n

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Model BEHAVIOUR

Supermodel and Co-founder of WelleCo, Elle Macpherson chats to Anita Quade about her range of beauty ingestibles and why she loves using Australian sourced ingredients. THERE IS A reason Elle Macpherson is known as ‘The Body’ – the five time cover girl of Sports Illustrated and countless glossy magazines looks the epitomy of health. While a strict beauty and exercise regime has helped keep her in shape she also reveals it’s been her green approach to ingestibles that give her a glow. In 2014, she had a beauty business light bulb moment and decided to launch her own powerful formula known as the Super Elixir Greens with Australian company WelleCo which is stocked in beauty salons nationally. Here she reveals her beauty secrets and plans for 2019.

Tell us why you launched the Super Elixir? “I’ve always been captivated by the idea of merging health and beauty with pure natural products and resources, so as Co-Founder, WelleCo’s initial concept was a natural personal evolution. In 2014, when I turned 50, I decided to celebrate by sharing a transformative super greens formula I had been taking created with my nutritionist Dr Simone Laubscher PhD. The results I experienced whilst taking it changed my life, so much so, that it then went on to become WelleCo’s standout hero product, the Super Elixir Greens.”

How important are ingestibles as part of a healthy regime in everyday life?

With so many years being in the spotlight how important is it for you to lead a healthy lifestyle?

Tell us your best piece of beauty advice...

“Adopting a plant-based diet, healthy lifestyle choices, balanced physical and emotional health, and discovering the body’s ability to heal itself – it provided the right environment and proved a real turning point for me. I realised the power of taking responsibility for my own health and wellness journey. This has since become a foundational core value of our company WelleCo. Our aim is help empower people to positively influence their health.”

What has the reaction been like to the range? “Our loyal and ever-growing list of global customers has confidence in our elixirs, love the products, and see and feel the benefits every day. Twenty-somethings rave about its skin-boosting qualities and digestive support – and busy mothers’ notice increased vitality and recognise how our all-in-one Elixir, full of vitamins and minerals, and our clean plant protein powder, can help with nutrition, time management and flexibility around meal times.”

Are the ingredients sourced in Australia? Premium plant-based nutrients are at the very core of our products, so wherever the very best ingredients can be found is where we source them from, be it in Australia (our seaweed is from Tasmania and Kakadu Plum from the Northern Territory) or abroad.

What do you think is the lure of this Australian based beauty company? “Australians are renowned for being discerning, health conscious, curious and authentic. Because we search for what’s clean and best

for our health, we ask lots of questions – is this ingredient sustainably sourced and where did it come from? What practices were used to make this food? What is in our food? and how will it benefit my body? As an Australian-based company that prides itself on only using premium wholefood nutrients formulated by nutritional doctors, we ask, and answer these questions for our customers. I feel that this, combined with being a brand that has spearheaded the ingestible wellness and plant-based movement, has allowed us to formulate products that answer those questions. I believe this is why our customers are so committed to our elixirs.”

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“The modern consumer cares about the appearance of their skin, accelerated ageing and invests in a quality regime; it makes perfect sense that this regime includes nourishment from within and at a cellular level. Since launching in 2014, the industry has gained significant momentum, especially at the premium end, and plantbased supplements remain key to our business. We are proud to have led this revolutionary change in the wellness sector.”

“For a healthy complexion getting a good night’s sleep is a must! I have learned to be a better sleeper in recent years – I am a solid 7 hours a night girl now. We need our beauty sleep, it’s a scientific fact. I learned from Dr Laubscher, that amongst other detoxes and regeneration, the outer or top layer of our skin comprises tightlypacked dead skin cells, which are constantly shed throughout the day. During deep sleep, the skin’s metabolic rate speeds up which helps with repair. Whether it’s damage from factors such as ultraviolet rays or internal toxic overload from too many late nights, we really do need our ‘beauty sleep’.”

Any pre-sleep rituals? “For quality beauty sleep, I brew a pot of WelleCo Sleep Welle Calming Tea and spritz Sleep Welle Calming Mist. The lavender scent really adds to the sense of calm I try to create before bed. If I still have trouble calming my mind, I’ll lie on my back, place my feet up the wall, and stretch my arms (like the yoga pose viparita karani). It has an immediate meditative effect on me. All I need is five minutes like that and I’m calm and ready for sleep.”

You are known for your natural beauty – are there any products that you simply can’t live without? “It sounds obvious but water is essential to brain health, overall wellness and for great skin because our bodies are made up of trillions of tiny cells which all need to be hydrated. By drinking two to three litres of water a day (everyone is different apparently in how much they need) This translates to the way our skin looks and how our body functions. I drink about 3 litres of water a day – sipped all day.”

EXCLUSIVE INTERVIEW

AUSTRALIANS ARE RENOWNED FOR BEING DISCERNING, HEALTH CONSCIOUS, CURIOUS AND AUTHENTIC.

Typically I love RMS concealers and cheek glow. They’re organic and have a similar texture to the skin, so always look fresh but don’t clog my pores or sit on top of my skin like a mask. This, along with a dusting of light powder applied with a fine brush, is all I need to feel face dressed.”

What is beauty to you? “Over the years my idea of beauty has changed. In my 20s, I believed there was a correlation between beauty and youth, but as I’ve matured I’ve realised that beauty and wellness are more aligned. Consistently re-evaluating personal, business, beauty and wellness choices help me evolve and stay relevant. Most importantly in my 50’s, (I’m 54) I’ve learned to laugh and not take things too personally these days.”

Favourite beauty treatment? “I’m more of a wellness girl. And the great thing I’ve discovered is that if you look after your body from the inside, the skin and body looks after itself. I believe in wellness as a prevention from illness. A home treatment that I find phenomenal for the quality of my skin and the capacity of my body to detox, regenerate and function

well is my infrared sauna. I’ll meditate, read or call a friend for a catch up whilst sitting in it in the evenings. There’s a great company called Therasage, who sell a portable version where your head stays out, which is nice because it gets up to 140 to 170 degrees. I also love a good massage to get the lymph system going and blood flowing – I feel it’s really important to nurture the spirit and body and regular massage is a great way to start.”

Can you share with us your plans for business expansion in 2019? “Our new line of super boosters is currently launching. They are therapeutic bioactive formulations designed for targeted support. There are seven to choose from, including Aquatic Collagen Skin + Hair + Nails, Bone Strength + Joint Health, and Immune System Support with Kakadu Plum. I listen to what my body needs and choose the appropriate booster. I either add a single vial to water or combine with my daily WelleCo Super Elixir Greens. For instant energy I like Women’s Libido + Hormone Support Super Booster. It’s a medicinal blend of herbs and adaptogens that help balance hormones naturally and increase vitality and libido. And it tastes deliciously of fresh raspberries and peach flesh!” n

PROFESSIONAL BEAUTY

THE SCIENCE

of Skin Ageing

The anti-ageing segment is big beauty business – so how do salons own a part of this ever-growing market? Dr Leslie Baumann reveals the causes of ageing and how to treat it.

AGEING SKIN IS one of the most common skin care troubles that both women and men seek to improve. It’s important to help your clients understand some of the science behind skin ageing and what causes it. Here are some important tips on how to explain a skincare regime and some lifestyle recommendations for your patients.

DNA Damage This is one of the largest contributors to ageing skin and is primarily caused by UV damage from the sun. While more and more people now understand the importance of regular sunscreen use, this has not always been the case. Many older patients did not wear sunscreen as children and are now struggling to improve age spots, uneven skin tone, texture and wrinkles.

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UV radiation causes damage to the mitochondria of skin cells, which, in turn, produce free radicals and cause even more damage. This sets off a chain reaction of cells that are unable to effectively repair themselves, leading to signs of skin ageing like wrinkles, skin laxity, and discoloration. Sunscreen use is key to preventing DNA damage to your skin. Patients with sensitive or acne-prone skin who may not tolerate chemical sunscreens as well can use physical sunscreens that contain zinc oxide and/or titanium dioxide. These ingredients are typically well-tolerated by patients with acne, rosacea, and other sensitive skin subtypes. If prevention is no longer an option because the damage has already occurred, the use of topical antioxidants can help to neutralise free radical damage and aid in cellular repair. Research shows that antioxidants like polypodium leucotomos, ascorbic acid, niacinamide, and green tea have protective effects on the skin against DNA damage caused by UV light and free radicals. foods and dietary supplements can improve the skin.

SKINCARE

Free Radicals

Glycation

These are responsible for DNA damage, as well as a plethora of other detrimental effects on the entire body, including glycation, oxidation and lysosomal damage. Avoidance of environmental factors that can produce free radicals is one step that your patients can take to reduce skin damage and signs of ageing caused by scavenging free radicals. These include: • Sun exposure • Air pollution • Smoking • Sugar • Pesticides In addition, antioxidants are the best defense against free radical damage and its unwanted effects on the skin. In particular, coenzyme Q10 (CoQ10) is beneficial because skin cells already naturally produce it. As we age and if we take cholesterol lowering statin drugs, production of this antioxidant decreases. Both topical and oral formulations of CoQ10 have been shown to effectively neutralise free radicals that could otherwise damage important proteins like collagen and elastin, which are necessary for firm, youthfullooking skin.

The term “glycation” refers to a non-enzymatic chemical reaction in which sugar molecules attach to and damage proteins throughout the body, including the collagen and elastin found in the skin. This is the same process that causes food to turn brown when heated. The accumulation of advanced glycation end products (AGEs) causes accelerated skin ageing, as well as other health-related conditions. AGE formation can be caused by both extrinsic and intrinsic factors, including sun exposure, cigarette smoke, air pollution, diet, and genetics. Although many skin care products claim to be able to treat the effects of glycation, this process is not reversible – therefore prevention is crucial.

Quick facts Helping your patients understand what causes the skin to show signs of ageing is key to improving

ANTIOXIDANTS ARE THE BEST DEFENSE AGAINST FREE RADICAL DAMAGE AND ITS UNWANTED EFFECTS ON THE SKIN

Inflammation Inflammation is another key contributor to skin ageing, in addition to a number of other conditions like atopic dermatitis, rosacea, psoriasis, and acne. Many different pathways can lead to inflammation, but once inflammatory factors are triggered, they can be difficult to “shut off ” again. Reactive oxygen species (ROS) caused by free radicals can initiate a cycle of inflammatory responses within the skin. There is a variety of anti-inflammatory ingredients that have been proven effective at breaking this cycle and reducing inflammation within the skin. Argan oil, caffeine, chamomile, feverfew, green tea, aloe, niacinamide, and safflower oil are among the most effective. By nature, these anti-inflammatory skin care ingredients can also help to calm redness, itching, and irritation. Glycolic acid has also been shown to block inflammatory signals within the skin. Lifestyle changes can also play an important role in curbing chronic inflammation. Encourage patients to: • Reduce sugar intake • Eat anti-inflammatory foods like salmon, ginger, and walnuts • Stop smoking • Get regular exercise

outcomes. Studies have shown that patient education is one of the most effective ways to increase patient compliance and outcomes. Your patients do not necessarily need to understand the technical science behind what is making their skin look and act the way it does, but they should have a basic understanding. Then when you urge them to stay out of the sun and wear sunscreen, for example, patients not only understand why but they also know the consequences — increased skin aging and risk of skin cancer. Share with them this information about the main causes of skin aging and what they can do to prevent and treat signs of ageing. n Dr Leslie Baumann is a board certified dermatologist and a New York Times best-selling author. Visit www.derm.net or www.LeslieBaumannMD.com

PROFESSIONAL BEAUTY

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ROUNDTABLE

Emma-Rose Dermody

Sonya Annesley

Tina Copland

Ivy Brow Co

InnerSense Beauty & Day Spa

Jax Wax Australia

Carley Dowdle

Mandy Gray

Yvette Wyeth

asap Skin Products

True Solutions

Activeskin

EMPOWERING WOMEN Female talent is the pillar of the global beauty industry Watch all of the dynamic Industry Roundtable videos online at www.professionalbeauty.com.au/roundtable PROFESSIONAL BEAUTY

ROUNDTABLE

QUESTION: The beauty industry is positively brimming with leading ladies that we look up to. Identify one woman who has inspired your career in the beauty industry and explain her influence.

Main course is served.

LEARNING: ANYONE CAN MAKE A DIFFERENCE TO THE WORLD IN THEIR LIFETIME, REGARDLESS OF AGE, PROFESSION OR LOCATION. Tina: “My greatest inspiration in my professional life is my mother. She did not come from the beauty industry. My whole professional life has been spent in the manufacturing industry and it just so happens that at the moment, beauty is what we’re manufacturing. I was brought up to believe that I could do whatever I wanted. I knew I was going to be doing something professional and that I was going to be in charge of people. Very much my mother is well and truly my influence for me.” Mandy: “One was a lady called Natalia Michalun who wrote Milady’s Skin Care and Cosmetic Ingredients Dictionary. She taught me about the science of skincare, whereas before I was into the fluffy stuff. Also, a lady called Tracy May-Harriot, who still travels internationally for Priori. She introduced me to equipment like Omnilux light therapy. I was very lucky to have some mentoring from those people.”

Sonya Annesley laughs with other guests.

were mostly male and a lot of them couldn’t understand what women were looking for. I know when I came to the industry I was surprised that there were 80-year-old men who had never worn makeup trying to tell you what you should be doing.”

Yvette: “My inspiration is here on this roundtable; Carley. I met Carley 12 years ago when she came to the helm of Asap and I had just recently launched my online side of the business. Emma: “My mum has been my biggest inspiration. I’ve been We immediately connected and Carley is always bursting with very lucky to grow up in the industry. She’s always pushed me to energy, inspiration and motivation. Whenever I balk at a business keep educating myself and to keep training.” initiative, she’ll always encourage me to go after it and chase the dream. I love that Sonya: “My Carley is very invested in mother. I grew up WOMEN ARE VERY POWERFUL AND RUN THE education and she went in a very isolated INDUSTRY – THEY UNDERSTAND WHAT WOMEN farm in Central as far as to become a cosmetic chemist, which West New South WANT, AND THE PROCESS OF AGEING AND I found truly inspiring in Wales. I was the MATURITY. THEY KNOW WHAT THE DEMANDS this industry.” only girl. My mother was an ON THE SKIN ARE FOR WOMEN. THEY COME Carley: “My inspiration Avon lady and she FROM A KNOWLEDGEABLE PLACE AND ARE is my business partner used to go around who’s also my mother, the properties and GOOD LISTENERS. Leanne. We have very sell Avon. She was - Noella Gabriel, co-founder and president of Elemis. different skill sets but very glamorous she really thought I even though we could be anything. She had a background in beauty and saw an were a long way from town. She made her life out there with my opportunity – there were needs that weren’t being fulfilled and dad and with my brothers and me. She’s 82 now and absolutely she really didn’t take no for an answer. At the time the business loves it that I own a day spa. I’ve been doing this for 37 years all was founded, it was very male-dominant. The cosmetic chemists thanks to my beautiful mum.”

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Deep in conversation before the roundtable begins.

QUESTION: The progress of women in the workplace has no doubt come a long way, but there are still so many hurdles such as pay parity; to creating high-paying jobs for women; to equity at home with regards to unpaid domestic work; to initiatives that would ensure talented women can reach the highest levels of business. What is the one thing you’d like to see change in your workplace in 2019? LEARNING: THE MORE YOU GIVE, THE MORE YOU GET BACK. FLEXIBILITY IS KEY. Sonya: “We have already implemented changes into our workplace and it’s been that way for a long time. I was a single mum for 20 years with my business, so I know how hard it is to be a working mum. What we need in today’s workplace is flexibility in working hours. If we don’t have that flexibility, we lose these amazing women that are so incredible at their jobs. They’re compassionate, they’re experienced, and they’re very good at multi-tasking. They really want to work, they want to be in the industry, and they want to stay in the industry. We’ve had three pregnant staff members in the last 18 months. We have a WhatsApp and the night before it goes out and it shows you what you’ve got in the next day. If someone’s sick the next day or they have a sick child, that’s put on the WhatsApp. There’s always someone to cover the shift. My staff gives me 100% when they’re there.” Tina: “We’re a factory environment so it’s difficult to do certain things, but we’re very flexible with our staff. Geoff and I want to give everybody a day off a month so they can get their hair done, go to the dentist, take their kids out for a day, whatever. We’re pretty sure we could work it and that we’re flexible enough to be

able to do that. We also incentivise staff with travel. I’ve got a staff member who’s desperate to lose some weight for health purposes. We’re giving her a trip to Alaska if she does it. We set people goals that are achievable that benefit everybody. I don’t want my staff member to not turn up at work because she’s too sick.” Carley: “It’s about being flexible in the workplace. We would rather have more part-time people so that we can have a fantastic skill set. We encourage not just mums to go to school events, but also dads. Everybody should have a work-life balance. Twenty years ago it was very rigid. Everybody had to work fulltime or you couldn’t have a role.” Emma: “We’ve got a beauty therapist that’s got a background in childcare. We have set hours during the week where I am able to bring in my son, who is still breastfeeding. My clients are also able to bring their children in. We’ve found there’s a huge demand for young mums that are unable to get time for themselves. So we’ve got a little kids area set up. It’s worked really, really well for us.” Yvette: “We encourage lots of flexibility with our mums and many of our staff. We’ve had staff for more than 12 years that have gone and had babies and come back multiple times. We’re very open to what hours work around their family rather than the hours working just for the business. We let them know that. We want them to feel eally safe and secure with their hours.” Mandy: “Flexibility is very important, not only for women, but also for men. But the thing I would most like to encourage women to do is to work collaboratively because we’re not good that. Men network much better than women do. We need to give women an environment in which they can collaborate.”

PROFESSIONAL BEAUTY

ROUNDTABLE

Yvette Wyeth mingles with other guests.

QUESTION: What advice would you share with female rising stars of the Australian aesthetics industry? Include a favourite quote that best describes your philosophy. LEARNING: FOLLOW YOUR PASSION. BE FLEXIBLE. BE KIND. Emma: “Find your niche market, an area that you love and are passionate about. Continue to educate and train yourself in that area. I’ve always found that specialising in something, especially in the salon, has always worked best for us. Also, keeping up to date with marketing techniques and trends. Something that’s been a bit of a game-changer in our business is social media.”

Tina Copland explains her point during filming.

Tina: “Never, ever, ever, give up. Never give up. It doesn’t matter how much stuff bashes you down, get up again because it’s never as bad as you think it is. You also have to be sure what your philosophy is. You can’t be all things to everybody. You have to decide who your target market is and what your philosophy is behind that work. Are you a natural, clean, green type or are you a cutting-edge, out there type? That’s really important.” Mandy: “Make changes because sometimes we can get stuck. People think ‘Oh, we’ve always done it this way’. The only thing that limits them is their fear at taking a step off the cliff. Even if this has worked for you, why don’t we try it this way? You have to be prepared to make changes. You have to add newness. Twenty percent of everything that you do has to be new if you’re prepared to take that risk. You might as well while you’ve got 80 percent okay. Because at one point, you’ll be forced to make a change. You might as well make a change as you’re going along. Choose wisely who

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you work with. If you’re thinking of your customers, you have to give choice. Consumers want to be able to choose. You’ve got to think who are the most successful in our beauty industry? It’s Mecca. Are their products really better than what is at David Jones? No, but they offer the consumer choices.” Sonya: “A successful woman is only successful if she has a tribe of women who have her back. I think women are fantastic at supporting each other. My BDMs come in, they motivate you, and it motivates the staff. My staff look after the salon when I’m not there. I know my clients are looked after, my clients know that they have their back as well. Don’t be afraid of competition, embrace it, because we all want to work together, there is enough for everybody.” Yvette: “Never say never. You can set out with a plan in business or in life and something happens one day. You’ve got to be able to change course and evolve your business.” Tina: “I have two quotes. One is the man who never made a mistake never made anything. The other is always be nice on the way up because you’re going to meet them on the way down.”

From left: Emma-Rose Dermody, Carley Dowdle, Glenn Silburn, Yvette Wyeth, Mandy Gray and Sonya Annesley.

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ROUNDTABLE

QUESTION: Describe an honest tale of struggle in your beauty industry career and how you were able to overcome the trials and tribulations to ultimately achieve a positive outcome for yourself and your business. LEARNING: YOU CAN’T BE ALL THINGS TO EVERYBODY. IT’S CRUCIAL TO BUILD TRUST AND RELATIONSHIPS IN BUSINESS. Carley: “For us, it was as a business. Asap was originally based on the Gold Coast in Queensland. We came to a point where we had to decide whether to keep it Australia made as we’d outgrown our manufacturing capability. We decided that it was very important. Ultimately, we had to relocate the business to Melbourne. That meant that we couldn’t take some of our amazing team with us, which was really difficult. It was hard starting with a whole new team in Melbourne. Even the same product formulas made with a different mixer were hard to get right. We planned how much space we needed for the next five years. Then 18 months later we ran out of space. It sounds like a great problem to have but it’s a difficult problem. Where are you going to put your stock and what happens if your place burns down? It’s making sure that you’re spreading your eggs in enough baskets and really thinking long-term about the business.”

Emma-Rose Dermody, Carley Dowdle and Glenn Silburn.

Yvette Wyeth at the roundtable.

Yvette: “There have been many evolutions of our business. Around 20 years ago we were heavily invested in a spastyle business, which had about 10 staff. Then the internet happened. This was a real turning point for us and we pretty much jumped on it straight away. We had some suppliers that really supported our move and some that didn’t. We had to really build our relationships with our suppliers to build trust with them. That now is the key to our success in the businesses. Everyone needs to feel comfortable and safe and like they’re both winning. “

Lunch at The Nag’s Head.

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Sonya: “A number of years ago, I bought a sleep apnoea franchise and I ran that right down the coast. It was crazy three years. What it made me realise was how much I loved beauty therapy. So when I went back full-time into the salon, I realised that gone are the days of the manis and pedis people want results, you have to diversify. You have to give clients something more. I had a fortuitous day when a lovely lady called Judith came in and asked us if we would like to put Omnilux in and I transformed my business. It stepped it up a notch. Then we went into laser and now we do fat cavitation, microdermabrasions etc. Forming partnerships with different

companies made the biggest difference to our business. It saved our business because if I just kept doing basic facials or a bit of a waxing, there is no way I could survive. I needed to get big or I needed to get out. That’s a tough decision but when you start getting the results with putting in new product, it’s incredible. It’s been a lifesaver.”

Clinics are generating over $1,500 per week with Omnilux™

Mandy: “It’s knowing your limitations or accepting limitations. I know everyone wants to reach for the sky but it’s about focusing on an area that you’re an expert in. Sometimes support comes from the least expected.” Tina: “We’re great at manufacturing. But we partner with wholesalers because we’re not good at selling to individual sellers. That’s not really what we do. We took this step a long time ago that we really support our wholesalers. People will ring me complaining they can buy it cheaper from the wholesaler and I’ll say that’s because we really look after our wholesalers. That’s our business model. But the worst thing that we had was about two years ago when we lost our trademark. We had a trademark infringement taken Tina Copland listens intently.

ARTG: 150023

With over 12 years of in-market credibility, Omnilux™ continues to be the number one choice of LED light therapy. out against us in Europe. We used to sell under the Adam and Eve brand. I applied for a trademark in Europe only to find out that a German beauty salon had the trademark, Adam and Eve. They were taking us to court so we hired lawyers in the UK to look after us. In the end, under legal advice, we rebranded, which in the end has been good for us, because we really focused. We decided after travelling that so many people were cashing in on brand Australia that our new brand was going to focus on being home grown.”

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ROUNDTABLE Our esteemed roundtable guests.

QUESTION: Whether a female is Gen-Z, Millennial, or Boomer-aged, women overwhelmingly want to see themselves depicted accurately in marketing – because authenticity matters for female consumers. Increasingly campaigns prove that real women are worth investing in. What responsibility should brands take to ensure their consumers’ voices are being heard – and reflected in their marketing? LEARNING: OUR INDUSTRY DEALS WITH REAL PEOPLE. THE MARKETING NEEDS TO REFLECT THAT. Yvette: “This rings true with where I want to take Activeskin. We have all been slammed on social media with these unrealistic and unattainable images of women. We’ve been guilty of this too on our social media accounts and there’s a lot of conversations now we’re having within our business about authenticity and real women. I’m a mother of three girls, and my eldest daughter who is 12 is on social media often. I’m sometimes very fearful of the impact of what social media can have on her and my other two daughters in the future. So I feel that if we can start portraying our social media accounts with the real and authentic woman then we’re on the right path. I feel sad when I see young influencers in their early 20s who have had a lot of work done, like injectables. I find it very worrying.” Mandy: “It’s about being authentic but, in the end, we’re all looking for something inspirational or aspirational. One of the things we need to highlight is expertise. We talk all about our products without saying there’s an expert behind the product. We need to promote the therapist, rather than the brand, so a consumer knows if they go to a professional, they will get you

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Flowers from Flowers on the Point.

Emma-Rose Dermody taking part in the roundtable.

IT’S ABOUT BEING AUTHENTIC BUT, IN THE END, WE’RE ALL LOOKING FOR SOMETHING INSPIRATIONAL OR ASPIRATIONAL. the advice they are looking for. Kids today are savvy, they know if they’re being marketed to. They’re more socially aware and they want to know information about the product, like if the packaging is recyclable. There’s a cry for that genuine voice.” Carley: “It comes down to before and afters. We would never alter a before and after but I see them retouched all the time. It’s giving people false expectations and it’s damaging us as an industry. People don’t just doubt that brand, they doubt overall what is around. It really is about keeping it real. I agree people don’t want an image of themselves; they want somebody better than themselves to aspire to. They want results that are going to enhance their life.”

Sonya Annesley, Emma-Rose Dermody and Tina Copland

Yvette Wyeth, Mandy Gray and Sonya Annesley.

Tina: “It needs to be realistic. My skin has changed, I’m menopausal, and I’m never going to get the skin of a 20-year-old back. It doesn’t matter what amazing magic portion you try to sell me, you could put a before and after picture of me, I’m never going to look like that regardless. I can make myself look as best as I can but some of the advertising that you see, that certain companies put out, where X percent of women use this and their skin loses all their wrinkles - that sort of advertising is

infuriating. Another thing I find frustrating is people who are cashing in on brand Australia when they’re manufacturing in Spain or Italy. It is really infuriating. All of our range is now vegan because we saw that’s what consumers were starting to demand.”

Post-filimg lunch at The Nag’s Head.

Emma: “I get a lot of the younger clients. Then anyone above about 30, they always gravitate towards my mum and feel more comfortable with her. We judge the client and accommodate them. We use Instagram stories and Facebook live. I find it’s a really good tool with marketing because we haven’t gone and edited it. It’s live and realistic.”

PROFESSIONAL BEAUTY

ROUNDTABLE

QUESTION: How can the Australian beauty industry better celebrate women’s achievements? LEARNING: LISTEN, LEARN AND MENTOR. Tina: “I would love to see Professional Beauty magazine start a foundation that we can use for helping somebody or a group of disadvantaged people that would like to make a career in the beauty industry. Where we choose women from within the industry who would offer their time and their expertise to help people who can’t manage it by themselves. Maybe name it after an inspiring woman within the industry.” Yvette: “There’s nothing better than recognition and listening to other women’s stories, whether it will be from successful business

Thought leader Mandy Gray.

I WOULD LOVE TO SEE PROFESSIONAL BEAUTY START A FOUNDATION THAT WE CAN USE FOR HELPING SOMEBODY OR A GROUP OF DISADVANTAGED PEOPLE THAT WOULD LIKE TO MAKE A CAREER IN THE BEAUTY INDUSTRY. owners and product developers, to amazing therapists in our industry. Even listening to client stories and how they’re being touched by our industry. Not only their successes but also the failures of those women and the everyday struggles.” Mandy: “Forums like the roundtable are great because they make an effort to recognise women in the industry. Might only be one at a time but at least someone’s pointing out that these people exist and highlighting their voice. We need to continue to do that and make sure that these experts are committing to doing some mentoring – it’s badly needed out there.” Sonya: “Recently my youngest team member, Tori, participated in the Work Skills Games, competing against other Tafe students. She worked so incredibly hard with her mentor and ended up winning silver - she’s number two in Australia. That sort of thing needs support because young people get a bad rep sometimes. When I saw what they were doing, young guys, young girls, it was a very, very stressful situation they were handling it with pure professionalism. The ceremony at the end of it was absolutely fantastic.” n

Cheers to another great Industry Roundtable,

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LOVE YOUR INDUSTRY

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WAXING

Get set for a

SMOOTH SUMMER AHEAD

With summer temperatures soaring and holiday season in full swing, salons can expect a rise in waxing appointments. Michele Hetherington reveals her top tips to ensure a smooth season ahead. WITH SUMMER NOW here, living in the tropics also has intense humidity which can make waxing very difficult. With the warmer weather salons will see a significant increase in waxing treatments, especially full leg and intimate waxing. However, if you are well prepared for the increase in waxing appointments and temperatures – you will ensure happy clients and improved salon profit. Here are some considerations for every salon: Training: Demonstration workshops, or in-salon training for Brazilian waxing can benefit new or inexperienced staff to gain confidence in performing the treatment with greater speed and efficiency. Designated Waxing Rooms: Having specific rooms assigned for waxing can help streamline the treatment. Make sure it is a cool well-ventilated room, with good lighting, trolleys should be set up close to the waxing bed so that the therapist can move quickly and comfortably when applying the wax. Are you using the best wax? Formulas have improved over the years and modern waxes have been designed for different climates, therapists and skin types. Don’t be afraid to try something new or learn something different, after all your clients deserve quality products that offer exceptional results.

Summer Treatment Tips: Ask your clients to come in 5-10 minutes prior to their appointment so they can sit in a cool salon with a glass of cold water to bring down their core body temperature. In hot, humid weather the wax room should have adequate cooling to avoid sticky situations. It is important that wax is not applied to skin that is perspiring or over heated. To cool large areas prior to waxing, you may consider applying a cold compress, or cool water spray before application of

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skin cleanser. Talcum powder or cornstarch applied prior to waxing can help keep skin dry, protected and aid in lifting the hair up off the skin. Sunburnt skin and waxing treatments are never a good combination. Before you commence any waxing make sure clients are not sunburnt. It is important to educate your clients about the risk of post inflammatory hyperpigmentation if they intend to relax in the sun after they have just been waxed. When waxing eyebrows or upper lip with hot wax, apply cotton rounds soaked in cold water before and after waxing to cool the surface of the skin. Use a light pre-wax oil which has been designed to be used with hot wax application to protect delicate skin before waxing. For mature or reactive skin types, you may need to apply a fine layer of talcum powder or cornstarch prior to hot wax. When the wax is removed use a cotton round soaked in cold water as a light compress before applying after-wax lotion, apply a natural sunscreen with a physical block such as a mineral foundation to protect against hyperpigmentation. When performing an intimate wax spray the area first with pre-wax skin cleanser, allow to air dry then spray a fine layer of pre-wax oil to soften and protect delicate areas. When the skin is overheated and there is too much moisture apply a light dusting of talcum powder or cornstarch to further protect and aid in raising the hair away from the skin. If moisture returns during the treatment from client perspiration, you may need to repeat the above steps in some areas to maintain skin protection. Wax pots – Hot and strip waxes perform within a variable temperature range, in winter waxes need to be at the higher end of the range while in summer the pots should be at the lower end. Topping up your wax pots before they get close to the bottom of the pot will help to maintain a more consistent working temperature. We recommend you have your wax pots a little cooler in summer to ensure effective application and removal. Be sure to do a test patch on your wrist to test the temperature of the wax before commencing the treatment. Waxing requires a common-sense approach in summer months. Prior to any waxing always inspect the skin which is being waxed, use only the recommended pre and post care products and make sure your client knows the correct aftercare treatment. n Michele Hetherington Jax Wax Australia National Training Manager www.jaxwaxaustralia.com

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INDUSTRY INSIDER

INDUSTRY INSIDER Body Catalyst founder and CEO Samantha Barakat Light reveals the inspiration behind her growing body business and her goal to create a healthier mindset for her clients. By Anita Quade. Tell us what inspired you to set up Body Catalyst? “I started Body Catalyst three years ago after I found that irrespective of how well people ate or how much they exercised, they would still retain weight in certain areas. Coming from a Health Science background, the disconnect between the two fascinated me as much as it frustrated me. What was even more concerning was how this disconnect affected people’s confidence (including my own). In-fact, the harder we work at keeping our bodies healthy and happy, the more frustrating it is to have pockets of fat insistent on sticking around.”

What was the treatment that sparked a ‘lightbulb’ moment for you? “When I learned of cryolipolysis (non-surgical liposuction), I was excited to find a treatment that helped this very

WE ARE FULLY INVESTED IN HELPING OUR CLIENTS NOT ONLY REACH THEIR BODY GOALS BUT MAINTAINING THEM.

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issue by stimulating and working with the body’s natural processes. Up until then, changing the shape of the body was a luxury reserved for the likes of celebrities or the very wealthy. My vision was to make this technology accessible to everyone – and with Body Catalyst I achieved that.”

How does Body Catalyst differ from other clinics offering fat loss treatments? “Body Catalyst has been built around offering a holistic approach to helping our customers reach their body goals, combining leading technology with expertise in nutrition, health and wellness. All of our therapists are qualified nutritionists. We are fully invested in helping our clients not only reach their body goals but maintaining them.”

What are some of the most commonly asked for procedures? “Fat Freezing (Cryolipolysis) is a non-surgical alternative to liposuction, medically proven to reduce fat in treated areas by 20-30%. A special vacuumed applicator is applied to an area of the body and a controlled cooling technique lowers the treatment area to -9C. As fat cells cannot survive at this temperature, the fat cells crystallize, die and over a period of 3 months naturally eliminate from the body, making way for a new body shape to appear. So basically you kill the fat. Body Catalyst was the first business to pioneer this technology outside of plastic surgeries, so we have been able to make this service more accessible and affordable for our clients.”

Have you noticed a dramatic rise in people looking for fat loss alternatives? “People are always looking at ways to make themselves the best versions of themselves that they can be – physically, emotionally and spiritually. Body Contouring is not an alternative to traditional fat loss methods such as healthy eating and regular exercise, rather it is a beautiful adjunct treatment that can greatly accelerate fat loss results. It also gives people the ability to target specific areas on their body, which diet and exercise has not been able to shift.”

What has been your most memorable moment in business? “The most memorable moment was the realisation that that we don’t only offer our clients a physical shift in their bodies, rather we offer them an emotional shift about the way they feel about themselves. I think this is the most rewarding part of my business – hearing how changes to our customers bodies has helped their confidence and in turn acted as a catalyst for positive change. For this, I’m grateful.”

Anything you wish you had have known when starting out? “Oh boy, where do we start? That once you start a business – you’re in. There is no turning back! That as the owner you get stuck with all the tasks that no one else wants to do.” You don’t have to have all the answers (and I surely don’t). Just ask the right people the right questions. Surround yourself with amazing staff and experts in their fields and they will help you build a beautiful and successful business.”

What are some of the highlights of your role as founder? “Last year was a pretty momentous year as we opened seven new clinics, rebranded, developed two new websites and implemented two new CRM systems. We also quadrupled our workforce and opened clinics in shopping centres.”

Any advice to other budding entrepreneurs? “Just do it. Too many people spend too much time thinking

BUSINESS AND ENVIRONMENTS ARE FOREVER CHANGING SO IT DOESN’T MATTER HOW MUCH YOU PLAN YOU ALWAYS HAVE TO PIVOT AND ADAPT. and not doing. Business and environments are forever changing so it doesn’t matter how much you plan you always have to pivot and adapt. So get started, be persistent and get ready to be resilient.”

If you hadn’t founded Body Catalyst what would we find you doing? “Having started some other business. At the time I came across body contouring I was also looking at an Inner City Cellar Door and a Co-Working Business.”

What are your plans for the business in 2019? “Opening new clinics, increasing efficiencies within current clinics, constantly looking at ways of improving the customer experience and the employee experience and learning how to manage from afar with the addition of my second child.” n

PROFESSIONAL BEAUTY

SISTER ACT Sister duo Asli Isler and Derya Koch decided to combine their passion for beauty and looking good by launching the Dermal Hub in 2016 – a platform offering innovative beauty products.

ONE OF THEIR first developments is Halo – an idea born out of a holiday to Bali where they wanted to be sun safe but couldn’t find what they were looking for and opted to launch the fashion forward visor. It is a meeting of talents with Derya being a Dermal Clinician and Clinic owner, and Asli being a busy working mum of three – both are driven by getting the healthiest skin possible. They reveal the best part about working with family and their beauty inspiration…

The best thing about working with my sister is... Derya - “We have so much fun! There is a deep understanding, trust and friendship.”

I have always had a love of beauty because.... Derya - “I have been in the cosmetic industry for the past 12 years, with a true passion for skin and all things beauty. Throughout my career having seen first hand the result of ultraviolet and the related skin damage caused I feel very passionate about launching our debut product HALO.” Asli - “Being from a generation where sun worshipping was a ritual, beautiful skin and beauty was seen only for those that had time and connections in the very expensive skin industry. When I started being able to make my own fashion and skincare decisions I was drawn to those beautiful women I admired growing up with clear glowing complexions.”

We created Dermal Hub in 2016 with the purpose of... Derya - “To create a platform for products that preserve and protect the skin while outdoors. Creating the freedom to be able to enjoy the Australian coastal lifestyle and still look chic and cool in the process.”

As a busy working mum of three the thing I find most challenging juggling work and life balance is... Asli - “Time for me, exhaustion, along with pursuing a passion in an area I have always found exciting and innovative. Between a hectic work schedule, three children under 8 and a fur baby and all the activities that go with this is a time struggle. The one thing that I struggle most is the guilt that goes with being a working mum who also has a passion and appreciation in creating beautiful objects that are aesthetically beautiful yet serve a purpose. So time with the kids is precious.”

The inspiration for the Halo was born.... Asli - “We both have skin conditions that are exacerbated by sun exposure, we did not feel there was any product that served this purpose adequately. Whilst on holiday we were discussing our skin concerns and the need for practical yet

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REAL LIFE

fashionable items. We sought to find a cool elegant product that protected the delicate face skin, with no luck, hence a gap was discovered.”

At Dermal Hub we want to make it a platform for... Derya - “Awareness and appreciation of simple solutions to an ever increasing complex world.”

Our company ethos is... Asli - “Daring to be different! Providing high quality products that are innovative yet functional and accessible to everyone looking to shield and beautify their skin.”

One thing I wished we had known when starting out... Derya - “How much time, time and more time is needed to see an idea through to market.”

The thing I love most about being an entrepreneur is... Asli - “The creative and freedom aspect along with you being the driver of your journey.”

We think Halo is going to be most popular with.... Derya - “A skin conscious fashion forward market, we are far more aware about the effects of solar radiation and the related skin conditions and general ageing effects. It’s for people looking to prevent further damage to the face.!

This year the company plans to.... Derya - “Get the word out about how amazing this product is, feels on and actually works in shielding your most valuable asset, your SKIN! Down the track adding products that are in line with our purpose. The aim is to combine skin health and protection.” n

PROFESSIONAL BEAUTY

HOW I GOT HERE: CINDY LUKEN CEO & Founder of Lük Beautifood You have the mantra ‘live the life you love’ and in 2012 launched lük beautifood tell us what inspired you to launch a beauty range? “Good question because if you know me I rarely wear makeup! In 2005 I ran a ‘natural body care’ business for a friend and witnessed first-hand how beauty products were formulated and became concerned about what we were piling on our skin – chemicals, and the lack of knowledge we had about the ingredients used in products and the effect on our bodies. So many of us had made the connection between eating for health but were yet to make the connection with “what goes on our skin goes in” despite knowing that medicines and nicotine for example are delivered into our bloodstream via patches on our skin.”

So was this your business lightbulb moment? “I quickly realised there was no point eating well if you still slathered on body care products and painted your face with a toxic cocktail of fragrances, synthetic dyes, chemical preservatives and petroleum (aka plastic) ingredients when evidence was starting to show that they were known endocrine disruptors, carcinogens or linked to cancer or caused allergies and skin sensitivities. In 2012 with lukbeautifood.com I officially entered into new territory – making makeup made from food, sharing my food, cooking and nutrition knowledge, giving fresh hope to beauty, and pioneering a healthier way to live that encompassed a woman’s whole body.

You have an interesting CV; food scientist, chef and former biscuit baker – how do you go from this to becoming a beauty entrepreneur? “I’ve always been an advocate of healthy eating and living well - taking nothing to extremes nor missing out on the good life. Food has been my world from cooking as a child and studying food science and nutrition to cooking for one of Australia’s pioneering caterers and building the successful biscuit empire Lüken & May.”

You mention you were shocked to see how lipstick was made… “As a food scientist I was intrigued and curious to delve deeper. I quickly understood that lipsticks are made of oils, waxes, butters, binders, colours and flavours and that the recipe looked a lot like a chemical cocktail, not the skin healthy recipe it could be. For me it comes down to the simple fact “If we eat clean and healthy food why aren’t we putting it on our skin – as what goes

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on, goes in.” This inspired me to create innovative makeup swapping in high quality skin foods without adding synthetics and hazardous chemicals for outer beauty and inner health.”

Creating lipstick from food is quite an effort – how did you develop the concept to end product? “With a craving to have another business and armed with this insight, my science qualifications and experience with developing new products (in the lab at Sara Lee and with the creation of 80+ biscuit lines for Luken & May my first business) I set up a test kitchen at home and started experimenting with formulating all natural, skin healthy lipsticks. It was a ‘no-brainer’ that lippies could be made from food instead of synthetics. I scoped out my first product range, found packaging, an eco-designer and world class manufacturer in Melbourne.”

Was this a long process to finally seeing your product on the shelf? “The path took 4 or more years from the concept to launch. Which is understandable when I was only working 15 hrs a week with two preschool kids and I also escaped for 18 months to live on a barge in France with my family.”

Do you think the staying power of the lipsticks is comparable to others on the market? “Lip Nourish is designed for the understated woman and for the woman that is tired of having dry lips that constantly needs a swipe of lip balm. Lip Nourish glides on with an incredibly soft, creamy yet weightless texture that’s not too shiny or pigmented so it is ideal for everyday wear. Use it ‘as is’ on a bare face for home and when exercising or for an instant ‘lift’ or as part of your fresh, healthy-look face.”

How extensive is your product range? “There are 12 universal nudes and neutrals on the menu made from super rich active goodies to nourish, moisturise and protect, and as you would expect, free from irritating synthetic colours and preservatives, drying petroleum and other hazardous toxins. And, because they are in a slim stick, they easily fit into your pocket or purse and their sheer shades means you don’t always need a mirror to apply. They are fabulous for on-the-go!” What are the benefits of using 100% natural, toxin free lipstick created from food? “Actively avoiding makeup made with hazardous ingredients enables us to care for our whole body. People are becoming

CAREER

increasingly concerned about their skincare rituals hence the big move towards naturals and organics, but the majority of women are still applying foundation, mascara and other products that contain synthetics and preservatives. Remember, our skin is our largest organ and we absorb 60% of what we put on it within 30 seconds. That’s scary when you know research has linked many ingredients to cancer, developmental and reproductive toxicity, endocrine disruption and allergens / irritants. When we take a more mindful approach regarding cosmetics we can avoid troublesome chemicals that potentially harm us, such as synthetics, colours and preservatives, propylene glycol (PEG’s) and phthalates.”

Tell us about your ingredients? “The key difference is that my Lip Nourish is made from the foods you eat for clear, beautiful skin. Each ingredient contains nutrients that work synergistically. The avocado, sesame oils and cacao butter deeply nourish while beeswax and lecithin lock in moisture. I chose ginger and spices as they’re rich in antiinflammatories and the delicious citrus is rich in antioxidant Vitamin c which helps neutralise free radicals. Our products are 100% natural, toxin free, cruelty free, gluten free, vegetarian, non GMO or nut oils. The list of what’s not in Lip Nourish is longer than the list of what’s is in them! It’s just clean food, pure plant oils, mineral pigments, food active ingredients.”

Do you also source in Australia? “We source locally as much as possible, but for some particular ingredients, they come from sources outside Australia - all are ethically procured with the guidance of our Australian manufacture who is based in Melbourne. Everything we can source from Australia we do! It is our trusted source of clean, green ingredients. I am proud of our country and want to support innovation and our manufacturing industry. Keeping production local also helps minimise the use of unnecessary resources like fuel and the production of carbon. It gives an international marketing advantage. I really think Australia is leading the way with health and wellness.”

OUR SKIN IS OUR LARGEST ORGAN AND WE ABSORB 60% OF WHAT WE PUT ON IT WITHIN 30 SECONDS. How important is it to be a pioneer of Clean Beauty in Australia? “I’d have to say that it’s the passion behind sharing the knowledge, educating women on what’s in beauty and food products (the good, bad and the ugly) and the effect on your body is at my core and why I started the lük Beauty Kitchen. I have always believed there is ‘beauty in food’ and eating well is central to mindfulness and performance. Glowing skin, vitality and confidence are what I believe defines a beautiful woman. The courage to be herself. I have always been asked throughout

CINDY’S TOP BUSINESS HABITS

• HABIT #1: I do what I feel truly passionate about From a young age, I always had a keen interest in the relationship between food and health and how we can cultivate so many benefits for our mind and bodies simply from eating the right, nourishing foods. I loved experimenting with delicious flavours and food medleys and I loved knowing what different foods could do for your body. This fascination lead me to become a lifelong advocate of healthy eating and living. Food has been my world from cooking as a child and studying food science and nutrition at uni to cooking for one of Australia’s pioneering caterers and building a biscuit empire. And now here I am! • HABIT #2: I maintain a balance Yes, it can be easy to fall off the bandwagon, become burnt out and highly stressed especially with family and work commitments. But you will never find consistent, true happiness this way, especially if you have no energy left to laugh and smile or your body is chock-ful of chemicals. I attribute my accomplishments in business and life to eating well and balancing my work and family life, not to mention engaging in holistic and meaningful practices. A balance of body, mind and even spirit is essential. Inspired by Timothy Ferriss’ New York Times best seller “4 Hour Work Week” I sat down in early 2011 and week by week for a couple of months wrote a business plan to work 20 hrs a week. I’ve stuck to this way of living ever since and it’s helped me oh-so-much from operating in over drive 24/7. my life what my secret is. So I share my recipe for natural beauty ….and it just happens to be living well so I guess lük is a natural beauty and lifestyle brand! This mantra is resonating at a high level now with Australians, and also the rest of the world.”

Where do you get your inspiration? “That’s a great question as looking back, I’ve always lived a pretty simple and outdoorsy life and eaten healthy, nourishing foods. I’ve never been a glossy magazine, mainstream media consumer influenced by what everyone else is doing. I have just lived from the heart - I have always found that mother nature is the most inspiring creator so let her beauty shine – from ingredients to form and function.”

What have been some of the challenges? “First is funding, working out what funds you need and where it will come from. Next is the challenge of having too many ideas and also too much to do when all of the business functions come from ‘you’ – IT, sales and marketing, financial, production, shipping and customer service. Getting your message into market is a universal challenge and what can take up the lion’s share of your time in the beginning. These challenges though bring the greatest rewards you can experience. The small wins feel like you’ve moved mountains! The big wins are incredibly satisfying.”

PROFESSIONAL BEAUTY

TALKING TRENDS WITH:

Lisa Feleppa

Brand Marketing Manager Comfortel

Our Favourite Interior looks of 2019 FIND A STYLE YOU LOVE AND EMBRACE IT WITH THESE TOP SIX TRENDING LOOKS FOR SALONS IN 2019. A LOOK YOU LOVE WILL NEVER GO OUT OF STYLE, SO HERE’S SOME INSPIRATION TO TRANSFORM YOUR SPACE OR TAKE ELEMENTS TO MAKE IT YOUR OWN…

NATURAL SCANDI

Naturally pampering with a Scandinavian twist, this salon look is all about simplicity. A light look with natural timbers a must-have, the Scandi look salon is designed to prioritise function while embracing clean line furniture that is simple in form. Don’t forget a hint of indoor plants to add an organic feel. Designer Tip: Less is more with the Scandi look, so look at removing any pieces or items that don’t work or make the space feel cluttered.

Lavish Hair & Beauty Bar www.lavishhairandbeautybar.com.au @lavishhairbeautybar

Comfortel’s Natural Scandi Range

Endota Spa www.endotaspa.com.au @endotaspa

BOHO BEAUTY

Sol Spa, Vaucluse www.thebotanicavaucluse.com.au sol-spa @solspa.vaucluse

Little Company www.littlecompany.com.au @_littlecompany

PARISIAN CHIC

Reinvent classy luxury just like the Parisians with this luxe salon look. Structural furnishings of black and white that features luxe textures; think faux marble, stone, concrete and a mix of matte and gloss finishes are chosen to create depth and texture. Timeless quilted textures are key, combining a rich and luxurious palette monochrome design of marble, cool metallics and detailed wall panelling. Lavish light fittings and designer decor will complete this look. Designer Tip: This look is about luxury. Focus on items that are simple in form and let the texture or finish provide the interest.

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A neutral, laid-back style that’s earthen luxury, the Boho Beauty salon interior is perfect if you love Scandi but want to add some more texture and colour in your salon. The look is very much about playing with natural textures and a rustic colour palette. Many elements of this relaxed style are finding their way into the salon – including the current love for organic materials such as raw timbers and textured looking décor & furnishing. Designer Tip: Byron Bay is your design muse. Start with a neutral palette and inject pops of earthy textures and colours. The finishing touch… a gorgeous array of tropical greens.

Melanie Grant www.melaniegrant.com @melaniegrantskin

All Saints Clinic www.allsaintsclinic.com.au @allsaintsclinic

INTERIORS

THE WHITE PUREST

White, the purest of colours, lustres a timeless tale of simplicity and elegance. Whether you call it modern minimalism, the clinical look or just a sheer love affair with neutrals, the white on white salon trend works on the principle that less is more. Creating texture is key to this design trend by layering different white, ivory or even sand tones and finishes. The idea is not to distract or detract from its simplicity. Designer Tip: Add hints of nature with light white washed wood, stones, marble or floral arrangements to bring warmth into the interior.

Face Plus MediSpa www.faceplus.com.au @faceplusmedispa

Skin Angel www.skinangel.com.au @skin.angel

Comma www.commabyron.com @commabyron

Willow Urban Retreat www.willowurbanretreat.com.au @willowurbanretreat

Pérla Studio www.perla.com.au @perla_whitening

THE ROMANTIC

Blush is staying in 2019 for salons and takes a dramatic turn with added feminine neutrals and midnight tones for this romantic salon look. Soft and elegant, yet unexpectedly mature, complement it with lush velvet fabrics, brass or marble, dark salon furniture and loads of florals (think bouquets and prints) in what will become a rich and feminine vibe ..and an Instagram fav. Designer Tip: Brass is your best friend if you want to give the look a sense of elegance. Textures like velvet and fur give it that glam look you want.

ESTÉTICA by Chavez & Chavez www.estetica.com.au

THE URBAN DAY SPA

The day spa has had a makeover where simplicity combined with modern natural materials become soothing, rustic touches and the focus of the space. Enjoy tranquillity surrounded by stonework and an array of other textures that feel natural and organic. The look is stripped down to its essential elements and simplicity of the space is left to make the design statement. Soft furnishings with earthy tones completes the look. Designer Tip: Use colour sparingly, the idea is not to distract or detract from its simplicity. Let the natural textures be the design focus.

TKAY Studio www.tkaystudio.com @tkaystudio

The beautique by jessica peris www.the-beautique.com.au @thebeautique.byjessicaperis

PROFESSIONAL BEAUTY

TECH SAVVY

Technology trends for 2019, as a general rule, will see an even greater focus on painfree treatments, with no downtime, no consumables, that can be customised and promoted as quick/lunchtime procedures reveals Catherine Biedermann.

WANTING TO KNOW the key technology trends for year ahead? Read on. â&#x20AC;˘ LED phototherapy systems: LED or low level light therapy has proven extremely beneficial in treating multiple skin concerns, easily and effectively as both a stand-alone treatment as well as an adjunctive therapy. LED works by harnessing light energy which is transmitted at particular wavelengths and it is the understanding of how the different wavelengths work in treating different

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indications, that will be an area that continues to grow and evolve. Low-Level Light Therapy (LLLT) is the therapeutic use of incident light to photomodulate cellular function, improving healing times, relieving pain, subsiding active acne, promoting skin rejuvenation, and more. Harnessing the properties of different wavelengths by LED technology is what enables light to be properly delivered and concentrated, treating effectively without possibility of physical trauma or thermal damage. The combination of different wavelengths treats a wide range of aesthetic and medical conditions without heat, ensuring no risk of burning or other damage to tissue, which is beneficial to both patient and practitioner.

TECHNOLOGY penetrating through to the dermis, effecting both skin and subcutaneous fat. There is also the consideration of resistive or capacitive RF, which determines the area being treated. Resistive RF will penetrate deeper and will facilitate drainage and microcirculation. Capacitive RF heats top and middle layers of the skin and promotes collagen production. The controlled heating of deep tissue layers makes it possible to reach fatty tissue, which helps increase micro-circulation and lipolytic drainage properties ideal for cellulite, reshaping the figure and localised fat. • Skin tightening: There is a huge and growing demand for skin tightening procedures that are minimally invasive. The combination of procedures such as radiofrequency and microneedling that effectively stimulate collagen production and elastin is gaining traction and will continue to do so in the upcoming year. Devices are becoming more advanced by combining modalities in a single treatment enabling a multilayered approach. This means customised treatments that are quick, have minimal downtime and can offer greater comfort than traditional skin tightening procedures. Technology that can effectively heat the deeper dermis to produce collagen and ultimately encourage tightening of the skin, while miminising risks by protecting the epidermis also results in the ability to treat all skin types. n

DEVICES ARE BECOMING MORE ADVANCED BY COMBINING MODALITIES IN A SINGLE TREATMENT ENABLING A MULTILAYERED APPROACH. • Radiofrequency devices for body contouring: These painless, non-invasive body-sculpting treatments with proven, visible results will continue to be a drawcard in 2019. Radiofrequency (RF) delivers sound wave energy to areas of unwanted fat by driving controlled heat deep into the cells to cause mechanical disruption and subsequently destroy them. The heat of RF works mainly on the skin’s deepest layer, the dermis, without affecting the upper layers, such as the epidermis. Some aspects to consider could be whether the RF technology is biopolar, energy travelling from one part of the handpiece to another penetrating the epidermis, or monopolar, energy that travels from the handpiece to a return plate

Catherine Biedermann, Managing Director of Advanced Cosmeceuticals has always had an interest in the science of skincare so in 2006, Catherine pursued her passion and established Advanced Cosmeceuticals. www.advancedcosmeceuticals.com.au

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WELLNESS

HEALTH AND These products are essential for top to toe well-being Hempz Aromabody Milk and Honey Exfoliating Herbal Body Whip - Solaire 03 5245 8367

Wellness Rose Quartz Face Rollers Salt by Hendrix 0452 183 503

Ultrasonic Diffuser Oil Garden 1300 650 981

Wellness Blend 100% Pure Essential Oil La Clinica 03 9799 8803

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WELLNESS

Managing staff

WELLBEING MANAGING MENTAL HEALTH in salons and spa’s continues to be an ongoing issue for business owners in the beauty industry. With around one million Australian adults currently living with depression and over two million suffering from anxiety, statistics show that an average of one in five women and one in eight men will experience depression in their lifetime. Chances are that you currently have or previously have had a staff member within your spa who suffers from either depression or anxiety. This means that there is a higher rate of absenteeism, reduced productivity at work and increased turnover, along with the social impacts on workplace relationships and team cohesion. The key to handling your team’s mental health is centred around three steps – identify, address and manage.

BY SUPPORTING STAFF WITH MENTAL HEALTH ISSUES, YOU ARE ABLE TO RETAIN THEIR SKILLS AND EXPERIENCE WITHIN YOUR BUSINESS

Identify

First, work out if a staff member is suffering from anxiety or depression. Check for behavioural indicators of mental health issues, including withdrawal from social activities, rudeness, signs of stress and lack of sleep. Anxiety and depression can be both ongoing and triggered by individual incidents. If there is a marked change in a staff member, consider whether they might be having some kind of personal crisis, like a divorce or family issue, or whether it might be a case of substance abuse. Once you have observed and identified that there is indeed a greater instance of depression or anxiety at play, then you need to move onto addressing it with your team member.

Address

It’s important to speak to your staff member on a one-to-one basis about their anxiety or depression. Take time to sit with them and offer them help and support, letting them know that you are there

Staff productivity can be affected by mental health and anxiety. HABA reveals how to handle team wellness.

for them. If they are happy to talk about it, this may be a good time to offer your team member practical solutions that may help them in the salon as well as offering suggestions on where they can get professional help and advice. We strongly recommend that salon owners document any and all conversations, meetings or chats with their staff about any issues surrounding mental health. This ensures that the employer can prove, if need be, that the issue was addressed in salon and that they have fulfilled their duty of care. When you speak to your staff member, it’s important to highlight incidents that are either out of character or not in compliance with how the salon is run or how a situation should be handled. The reaction of your staff member will also be very telling as to how you can anticipate them to move forward – if they shut down, refuse to accept critiscism and don’t communicate well with you, it could pose issues down the line.

Manage

While many employees can successfully manage their anxiety and depression without it impacting their work, some may need adjustments to the workplace or job to help them continue their role. Others may need time off, and while we appreciate that this incurs a cost for employees, it is important that flexibility is taken into account in these circumstances. Sometimes simple actions like changing workloads, changing work types or shifting clients from one staff member to another can be enough to make a change. Other times, it may simply become unfeasible for your business to continue to support a staff member who cannot work within the boundaries of your business. If a team member who is suffering with anxiety and depression is having a negative impact on your business and team, then there may be grounds for dismissal, depending on their actions. For businesses supporting their staff through depression and anxiety, there are many benefits. Not only do you have an opportunity to share with all your employees that they are cared for and valued through your actions, but you are able to create a strong workplace culture that puts the team first. As a business owner, by supporting staff with mental health issues, you are able to retain their skills and experience within your business and avoid the costs associated with hiring and retraining staff members. These are significant costs in terms of time and money, and so it’s important that you consider carefully the overall impact on your business that your team member may have if they stay or if you ask them to leave. Ultimately, as a business owner you must consider the impact that anxiety and depression suffered by staff will have on your business. Employers should also consider whether any changes to workplace practices or procedures that could help address any communication issues, such as clear guidance on expectations, responsibilities and deadlines, should be outlined in a salon policy and procedures manual. Call the team at HABA on 02 9221 9911 for any advice you may need on managing depression and anxiety within the workplace. n Adrian Boothman is the industrial relations advisor for Hair and Beauty Australia, the peak national not-for-profit industry association servicing members from hair and beauty salons, day spas and training colleges. Contact www.askhaba.com.au

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HOW TO BE A GLOW GETTER When Anna Lahey discovered natural marine collagen as the source of Japanese youthful radiance she set about creating her own brand called Vida Glow. She tells Anita Quade about her holistic journey from creating supplements to a new skincare range. I WAS INSPIRED TO A LAUNCH THE VIDA GLOW CONCEPT BECAUSE… “I discovered marine collagen in Japan. Collagen supplements are readily available there in pharmacies and supermarkets. I noticed collagen drinks available at the gym, and was even asked at a restaurant if I wanted my soup infused with collagen. At the time I really didn’t understand what a collagen supplement was so I decided to speak to a qualified pharmacist who detailed some of the benefits to me. She explained that Japanese women have been using marine collagen for its health benefits for over 300 years. Her skin was glowing, although Japanese women in general seemed to have amazing skin, so I took it with a grain of salt. I was intrigued enough to purchase some of this so called miracle collagen. My lifestyle habits hadn’t changed, and within three weeks, I began seeing results. The very first noticeable difference I personally experienced was a dramatic decrease in my hair loss. Within four weeks I had

noticed an improvement in my skin – it had cleared and felt significantly more hydrated and my complexion looked plumped. I was hooked and there really wasn’t anything like it in Australia, so this sparked an idea.”

NATURAL BEAUTY HAS ALWAYS INSPIRED ME… “This is largely thanks to my mum, who is such a glamorous woman. I loved watching her get ready, we would have girly days doing our hair and nails and I loved going through her makeup and products. I’ve always done my friends hair and makeup for events, and advised them on which products to buy. I love all things beauty. I think beauty is all about being confident in your own skin. I also have a very “less is more” approach to beauty. I’m not into contouring or heavy makeup. So an inside out approach is key. Our skin is our largest organ, so if you’re healthy on the inside this will portray on the skin.”

I BELIEVE MARINE COLLAGEN SUPPLEMENTS ARE KEY TO GETTING A GLOW… “These are very effective! They work very differently to most hair, skin and nail supplements or skincare. Once ingested it passes through the lining of the stomach and is absorbed by the bloodstream. Travelling through blood vessels to the collagen matrix underneath the dermis, the inner layer of the skin. Here it stimulates fibroblast proliferation, the cells that produce collagen. So it does two things; increases collagen levels by the extra collagen being ingested and most importantly stimulates the body’s natural production of collagen.”

I DISCOVERED IT WAS HARD TO GET THE RIGHT INGREDIENT LEVELS NEEDED TO BE EFFECTIVE… “Vida Glow’s marine collagen is hydrolysed. The hydrolysation process ensures a low molecular weight, the lower the molecular weight the higher the absorption rate. The molecule weight of our collagen is 4000 Daltons, which is very low, meaning it is extremely bioavailable, with an absorption rate above 90%. We are very particular about sourcing, and our ingredients. Quality is

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WELLNESS

our number one priority. Vida Glow’s philosophy is “offering products of exceptional quality that delivers visible results”. The success of Vida Glow has simply been because our products work, and they do so in a short frame of time. Our customers see results in two to three weeks, so our repeat customer rate is high, as is word of mouth.”

THERE IS NOW SUCH A BIG MOVEMENT TOWARDS INGESTIBLE BEAUTY …

Australian Certified Organic, vegan, with no added sugars or artificial ingredients, Non GMO, No soy, No Fillers and highly bio-available. One of the largest challenge in sourcing quality ingredients is the cost, we use plant based pre and probiotics, and specific ingredients such as Sea Buckthorn and Digestive Enzymes (to mention two) which are hard to source and expensive to acquire. Our collagen is hydrolysed in France, as they’re the world leaders in this technology, one that Australia doesn’t have yet.”

MY BEAUTY INSPIRATION IS…

“So it goes to show that there are no quick fixes. Beauty is about health and health begins within. The growing trend of ingestible beauty highlights that consumers are becoming more health conscious and aware of what they’re putting in their bodies. People are reading the nutritional information panels on the back of labels, and taking a greater interest in how they “feel” not just on how they look. I congratulate consumers on that.”

“My mum is my beauty inspiration. She is effortlessly beautiful, in a natural and sophisticated way. Her nails are always done, her hair always groomed. She dresses elegantly, but never over the top. Her makeup is natural and her skin glows. She’s also my stylist.”

I BELIEVE EDUCATION IS KEY AND I ENJOY THIS AS PART OF MY ROLE…

“Build a village. Your business’s success depends on a lot of people, like your business partners, and very importantly, your staff. Recognise and acknowledge work well done by staff. These are the people that are imperative to building your business. Treat them well, be approachable, have a relationship with these people outside of telling them what to do or being their boss. On another note, success takes time. Vida Glow was not built overnight; it has taken a lot of hard work. We believed in what we were offering so that got us through the hard times. The time of “fad” products is over in my opinion.”

“I love the area of education and I love the opportunity to talk to customers, PR, distributors, buyers etc. and educate them on what Vida Glow products are, how they work and how positively they can impact their health.”

WE LAUNCHED A COLLAGEN BEAUTY BAR ALSO AS PART OF OUR RANGE… “This is a healthy, nutritious snack that was filling and good for you. Adding collagen differentiated our bars from others, this is a Beauty Bar!”

OUR LATEST ADDITION IS THE MARINE COLLAGEN SKINCARE RANGE …

MY FAVOURITE ITEM IN THE NEW SKINCARE COLLECTION IS… “The Vitamin C Serum and I cannot live without Marine Collagen.”

THE ADVICE I’D OFFER TO BUDDING BEAUTY ENTREPRENEURS IS...

AUSTRALIANS ARE SO FAR ADVANCED IN HEALTHY, BEAUTY AND WELLNESS WHEN IT COMES TO OVERSEAS MARKETS… “Maybe it’s our weather, but Australia is a strong market for us. We are actively engaged in improving ourselves and for us, in this industry, this Australian trend, it serves us well.”

“It’s been a major passion of mine for well over 12 months now from formulation to packaging design. I have overseen every detail.”

MY BEAUTY MANTRA IS…

ALL OF OUR VIDA GLOW PRODUCTS ARE MADE IN AUSTRALIA...

“2019 is going to be bigger than ever for Vida Glow. We will be launching our hair and body ranges along with a number of innovative and first of their kind ingestible beauty products as we strive to be at the forefront of the ingestible beauty category.” n

“Our beauty powders use local Australian ingredients where possible, and all of them are

“Simplicity is key.”

THIS YEAR I PLAN TO…

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SALON VIEW

IN TO SKIN The Inskin Medi Spa team’s dedication to keeping up with new techniques, products, trends and technology is paying off, writes Michelle Ruzzene.

RETAIL BRANDS STOCKED:

JACQUELINE BRENNAN’S PHILOSOPHY is simple: treat your skin by being gentle, consistent and respectful. It’s this utmost respect and fascination for skin that inspired the 34-year-old to open Inskin Medi Spa three years ago, and she hasn’t looked back. “I have always been obsessed with skin,” she said. “The skin doesn’t lie, I can tell a lot by looking at a client’s skin tone, if a person has a healthy diet and lifestyle or if they smoke - it fascinates me. “To have the creative freedom to treat skin my way has been extremely professionally fulfilling.” Jacqueline originally studied to be a skin therapist in Ireland, but made the permanent move Down Under a number of years ago. She said her salon, located in the heart of Neutral Bay, offered a wide range of services at the salon including facials, anti-wrinkle injections, massage, waxing, LED light therapy, microneedling, cosmetic tattooing and eyelash extensions, but her signature skin treatment was the Laser Genesis. “Laser Genesis Skin Therapy is an advanced way to promote vibrant and healthy looking skin in both men and women,” she said. “It can promote a more youthful appearance by treating conditions that are typically associated

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• • • •

Medik8 Payot DNA Renewal The Beauty Chef

with premature signs of ageing and sun damage. “We combine this with a 20% glycolic treatment to thoroughly refresh and smooth the skin, followed by our Healite Led Light Therapy which works beneath the surface of the skin to stimulate collagen and elastin production for a noticeably plump, radiant complexion. “This treatment is a total workout for the skin - the results are undeniable.” Jacqueline said what set her apart from her competitors was technology. “Inskin combine products and facials, but we really marry them with lasers,” she said. “We are a boutique luxury skin clinic staffed by a team of highly creative and experienced individuals.” Building a great rapport with clients was also key. “When I first opened in the lower north shore I noticed immediately women and men take their health and beauty very seriously and are not afraid of doing anything and everything to maintain themselves,” she said. “We are customer focused, so our clients become our friends. “The goal is for clients to leave feeling good, achieving results in a relaxing atmosphere.” Staff relationships are extremely important to Jacqueline, who refers to her team at Inskin as her “extended family”. “We encourage each other, constantly training and educating together in an open, positive environment,” she said. “The team are growing professionally and personally, I always encourage and support this in every way I can.” One challenge Jacqueline identified with being in the beauty industry was the abundance of misinformation dished out to consumers.

“We are living in a time of beauty bloggers, vloggers and more home facial gadgets than ever before,” she said. “Information and products are constantly at our finger tips but not all the information is correct and not all the gadgets are good for your skin. “We see a lot of over worked skin or incorrect use of these products that have caused sensitivity, hyper-pigmentation and dehydration.” She said she always drummed home with her clients the importance of quality home care. “Home care is vital and consistency is key, especially at night time because your body absorbs more while you’re resting,” she said.

“Applying serums and a moisturiser you need based on your concerns and needs every night will help prevent the development of fine lines and wrinkles. “More importantly, daily sunscreen use can help to prevent the formation of certain skin cancers. “We advise all our clients what products are best suited for their individual needs to achieve the best results.” There’s no doubt the dedication to her clients and staff, combined with her complete passion for skin and technology, will keep Jacqueline servicing the people of Neutral Bay and its surrounds for many more years to come. n

Every week the Professional Beauty email newsletter offers salon owners, managers and therapists an industry update on trade events, expert opinions, technology advancements, and new product releases.

www.professionalbeauty.com.au/subscribe

Inskin Medi Spa 3/48 Yeo St, Neutral Bay NSW 2089 02 8095 9317 www.inskinmedispa.com.au

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PROMOTION

RECORD-BREAKING NUMBERS FOR THE 2018 EDITION OF

COSMOPROF ASIA

Cosmoprof and Cosmopack Asia registered 87,284 attendees from 135 countries and regions and 3,030 exhibiting companies from 53 countries and regions proving its success continues year after year. COSMOPROF ASIA’S “ONE Fair, Two Venues” formula proved successful yet again in its 23rd edition, exceeding expectations and maintaining the exhibition’s distinctive position as the ultimate meeting point for beauty professionals, industry insiders and innovative brands in Asia. Cosmopack Asia, which took place at the AsiaWorld-Expo (AWE) from 13 to 15 November, hosted exhibitors from the avant-garde supply chain: leaders in raw materials and ingredients, machinery and automation, primary and secondary packaging, contract manufacturing, applicators and private labels. Meanwhile, Cosmoprof Asia took place at the Hong Kong Convention & Exhibition Centre (HKCEC) from 14 to 16 November and focused on finished goods across all the main cosmetic sectors: perfumery and cosmetics, beauty salon and spa, hair, nail, and accessories, as well as natural and organic. 87,284 attendees from 135 countries and regions of the global beauty industry visited the two show venues, marking an increase of 4.2% from 2017. Among them 62,964 came from abroad, up 3.2% from last year. Attendees were given a chance to engage with 3,030 exhibitors from 53 countries and regions to see and experience new trends and products for Asian markets. The show floor space for the leading B2B event occupied an exhibition area up to 113,800 sqm (up 5% from last year). Pavilions representing 24 countries and groups increased the exhibition’s international appeal and included Australia, Belgium,

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California, China, France, Germany, Greece, Hong Kong, Israel, Italy, Japan, Korea, Pakistan, Poland, Singapore, Spain, Switzerland, Taiwan, Thailand, Turkey, UK, USA, and, for the first time, Malaysia and New Zealand. “This year’s visitor numbers, fair exhibitors and products confirm what the global trends are telling us, that as an industry beauty and cosmetics are not only continually pushing the boundaries of innovation and science, but also that the Asia market is full of savvy consumers keen to understand and invest in cutting-edge products,” says David Bondi, Director, Cosmoprof Asia and Senior Vice President, UBM Asia. “We are delighted to share that this recordbreaking year brought together more exhibitors, attendees and business than ever before, to both our AsiaWorld-Expo and Hong Kong Convention & Exhibition Centre venues, and trend forecasts suggest 2019 will continue building on this year’s success.” “We are honored to announce record-breaking numbers of Cosmoprof Asia 2018,” says Antonio Bruzzone, General Manager BolognaFiere. “This exhibition is the perfect stage for companies, retailers, importers, buyers and distributors interested in new business opportunities in Asia. The success of Cosmoprof Asia is the result of a profitable collaboration between BolognaFiere Group, organiser of the events of the Cosmoprof international network, and UBM Asia Ltd. We are working together to aid the development of the beauty industry worldwide.”

PROMOTION

COSMOPACK ASIA SPOTLIGHTS (13 – 15 November)

Cosmopack Asia at AWE brought together 903 suppliers and manufacturers showcasing their professional expertise alongside every step of the production process. Cosmopack Asia provided ample opportunities to discover the latest trends in the beauty supply chain and to learn about market forecasts for the Asia-Pacific region, thanks to the rich calendar of seminars and talks offered by CosmoTalks, hosting key opinion leaders and international experts. Targeted initiatives were also scheduled to add additional value to the exhibition offerings. “SKINTONIC – The Factory”, the special initiative of Cosmopack Asia, achieved great success as it allowed visitors to observe the entire manufacturing process of an exclusive dual-effect serum. From the producing of the serum to the packaging process and the finished product, SKINTONIC - The Factory emphasised the perfect combination of innovation and technology. SKINTONIC - The Factory was made possible thanks to the manufacturing expertise of Citus Kalix– a Coesia Company (France) for the machinery and equipment, Homer Printing (China) for the deluxe folding cardboard box, LTU-Tech (France) for the image recognition app, Pinkfrogs Cosmetics (Italy) for the formulation, and Quadpack (Spain) for its innovative packaging solutions and Centdegrés for the artistic direction and design of the project. The COSMOLAB area also attracted many visitors. Thanks to the collaboration with Opal Cosmetics, attendees could interact with an A.I. (Artificial Intelligence) robot that captured analytics based on hair types and other features to create a unique formulated shampoo sample (40ml) as a personalised gift. COSMOLAB focused on the latest manufacturing processes and automated and data-driven manufacturing technologies, including A.I. and Industry 4.0.

COSMOPROF ASIA SPOTLIGHTS (14 - 16 November)

HKCEC hosted 2,127 exhibitors from 51 countries and regions, presenting finished beauty products from every sector: Cosmetics and Toiletries, Beauty Salon, Natural & Organic, Nail & Accessories and Hair Salon. Special attention was given to green and organic beauty. The Natural & Organic zone (Hall 3G, HKCEC) hosted companies

from all over the world, presenting green, eco-friendly, organic products, supplements, and halal cosmetics. Green beauty was the primary focus of the Natural & Organic Symposium, with talks dedicated to on-trend topics like sustainability and opportunities in organic certification. The latest product trends, market updates and regulations were the main points of CosmoTalks at HKCEC. Cosmoprof Asia also gave a preview of what’s next for retail distribution in the Asia-Pacific region. After the discovery of the serum production at Cosmopack Asia at AWE, visitors could continue their journey at “SKINTONIC – The Shop”, the concept store of the future, featuring elements of virtual and augmented reality as well as IoP (Internet of Product). Visitors could discover, test and take away their own exclusive skincare serum, enjoying a unique consumer experience. The Hong Kong Professional Nailist Union Competition 2018, organised by the Hong Kong Professional Nailist Union, involved over 200 contestants from around the world for a challenging contest. HKCEC also hosted the 5th edition of BOUTIQUE, Cosmoprof Asia’s charity initiative. Visitors could choose seven travel-size products from 10 exhibiting companies participating in the initiative. The products were presented in a deluxe gift bag sponsored by Baralan, for a symbolic cost of HKD100. Proceeds from this initiative are donated to the Chi Heng Foundation, a Hong Kong-based charity dedicated to addressing children impacted by AIDS and to AIDS prevention and education. SAVE THE DATE FOR THE NEXT EDITION! Cosmopack Asia – 12 to 14 November 2019 Cosmoprof Asia – 13 to 15 November 2019 For more information about the show, visit www.cosmoprof-asia.com

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PROMOTION

MADE-OVER:

INTRODUCING THE NEW BEAUTY MELBOURNE Here’s what you can experience at this year’s show VICTORIA’S PREMIER TRADE show for the beauty industry is back! And we’ve got a brand spanking new identity and updated features set for 2019. Beauty Melbourne is the new name for Beauty Expo Melbourne, a subtle change designed to differentiate the event from its national counterpart, Beauty Expo Australia. Beauty Melbourne will take place at the Melbourne Convention and Exhibition Centre (MCEC) from 23-24 March 2019. “We are so excited to bring a refreshed Beauty Melbourne to Victoria this year” said Cory Watson, Event Director. “The team has been working hard to rejuvenate the event features, improve the visitor offering and ensure we have a mixture of inspiring education and premium brands that Victorian professionals want to do business with. We look forward to bringing a more bespoke offering to Melbourne that mirrors the city’s stylish, modern vibe.” So what’s new?

All-Access Education Pass offers latest skills for less

Beauty Melbourne will offer a one-stop-shop for beauty professionals to update their skills and ensure they’re ahead of the competition in 2019. The new All-Access Education Pass provides access to a non-stop schedule of Look ‘n’ Learn-style education sessions over the weekend that you can pick and choose to attend, depending on your preferences. The AllAccess pass also includes entry into Beauty Melbourne, with sessions taking place within one dedicated education room, in the midst of the action on the show floor. Whether it be subjects in aesthetics, skincare, brows, lashes, makeup, clean beauty and wellness, or business; the All-Access Education Pass will provide beauty professionals with 18 Look ‘n’ Learn-style education sessions over the course of the weekend for just $189. Educators presenting at the show include Dermalogica educator Lisa Paone, who will immerse you in the world of chemical peels; cosmetic tattoo guru Gordana Poljak, who will demonstrate how to make cosmetic tattoos appear natural and social media expert Heather Porter, who will delve into the power of Instagram for business.

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Beauty brands show specials and innovations

You can do business with leading brands at Beauty Melbourne, with a range of exciting exhibitors set to showcase their innovations in beauty on the show floor. Covering the spectrum of beauty and aesthetics, visitors can expect brands like Dermalogica, Inglot Cosmetics, Pevonia, Murad, Lycon Cosmetics, Lash Sublime, The Global Beauty Group, Crown Brush, Eco Tan, and many more.

The new Advice Hub

Have you ever struggled with the administration side of your business and wished there was an easy way to get advice on how to manage it day-to-day? To develop more resources for beauty business owners and entrepreneurs, Beauty Melbourne is delighted to offer a free Advice Hub in 2019. A selection of experts in business topics like tax, bookkeeping, accounting, salon insurance and workplace relations will be available throughout the event for complimentary one-on-one consultations with visitors.

Getting hands-on with in-depth learning

Beauty Melbourne will also be offering a selection of workshops for those wanting hands-on education at the event. Yasmin Johnson will lead a practical microblading workshop; Heather Porter will show business owners how to get social-media savvy in her advanced social media bootcamp; and Renee Gurney will lead a hands-on henna brow workshop. For tickets visit: www.beautymelbourne.com.au

PROMOTION

THE BEAUTY INDUSTRY OF THE FUTURE AT COSMOPROF WORLDWIDE BOLOGNA 2019 Cosmoprof Worldwide Bologna, the leading B2B exhibition in the world for the beauty industry, announces a new look for the 2019 edition.

OVER 250,000 PROFESSIONALS from all corners of the globe come to Bologna to discover cutting-edge technologies, innovative products, and eco-friendly proposals of the future. To facilitate their visit, business opportunities, and networking with over 2,800 exhibitors, Cosmoprof 2019 confirms the targeted opening dates and reinforces the distinction of each area according to product sectors, with a new and more functional layout of the halls. From Thursday 14 to Sunday 17 March 2019, Cosmopack and Cosmo | Perfumery & Cosmetics will open its doors for producers and specialists of the supply chain, finished product companies, and buyers/retailers, with the latter focusing on the Perfumery and Cosmetics sector, Green & Organic Beauty, and Cosmoprime, the area dedicated to high-end cosmetics. From Friday 15 to Monday 18 March, the show opens for the professional distribution channels of Cosmo | Hair & Nail & Beauty Salon, with the participation of salon owners and beauty centers, hair stylists, hairdressers, nail technicians, and distributors specialized in these segments. The international Country Halls, featuring small and medium-sized beauty companies from all over the world, will also follow a division by sector to increase networking opportunities ofÂ attendees. The focus of the 2019 edition will be on sustainability and the circular economy; the cosmetics industry is called upon to find new production solutions to reduce the environmental impact of production processes using renewable energy sources.

COSMOPACK

This exhibition, dedicated to contract manufacturing and private label, machinery, primary and secondary packaging, applicators, ingredients, and raw materials, displays continual growth. With the main concern for Cosmopack 2019 being the circular economy: The Factory project will explore the most eco-friendly industrial solutions, showing the entire circularity of plastic recovery.

COSMO|PERFUMERY & COSMETICS

From Thursday 14 to Sunday 17 March, the exhibition will open its doors for hall 14 for Cosmoprime. It is dedicated to high-end cosmetics with a selective distribution, specifically in luxury concept stores, collects the latest trends in the sector in a new hall, Hall 14. The area will offer Italian and international retailers a preview of the perfumery of the future: emerging brands, suggestions from around the world, trends, and innovations that will shape the concept of retail for tomorrow. A new area, Zoom On Emerging Prime, will be dedicated to young companies that are first-time exhibitors at Cosmoprof and are looking to meet buyers, distributors, and retailers of the most important cosmetics companies in the world. From Thursday 14 to Sunday 17 March, there will be space for companies, buyers, and distributors for mass market perfumery and cosmetics. Hall 21 hosts exhibitors with green proposals, while in halls 22 and 26, international perfumery companies will showcase. Hall 26 presents new emerging brands from all over the world, thus renewing the brand list available to distributors, wholesalers, and sales agents specialised in mass market. Thanks to the research and the investments imposed by market developments, the quality standard of mass-market product continues to grow, maintaining a functional quality-price ratio. A significant role is played by small and medium-sized international companies, which thanks to the activities of the local industry associations, can network with buyers from all over the world. Most of the new proposals come from the Asian continent, with an increase in companies representing Japan and specific areas dedicated to exhibitors from China and Korea. Significant interest in exhibiting at Cosmoprof has been shown by companies in Northern Europe and Scandinavia. It will be a show to be remembered! For further information, www.cosmoprof.com

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TAKING ON Every beauty enthusiast needs to put Tokyo on their travel list for 2019 if day spa Carju Rajah Tiado is anything to go by, reveals Michelle Ruzzene.

Tokyo

SITTING IN ONE of the quiet, partitioned pods on the 14th floor of the Capitol Hotel Tokyu, sipping on a Japanese green tea overlooking the vast Tokyo landscape, is a true zen experience. With the hotel nestled between the Japanese Prime Minister’s official residence and the impressive 500-year-old Hie Shrine, the view is a mix of ancient architecture, modern masterpieces and futuristic fantasy where old and new collide. The scenery can be enjoyed either pre or post treatment when you visit the hotel’s day spa, Carju Rajah Tiado.

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Like traditional Japanese culture, the spa incorporates a celebration of nature, architecture and incredible attention to detail. Spa manager Yukie Machida said the emphasis was on “tranquillity and luxury” throughout. “Everything, including our treatment methods, interior, sound, aroma, and drinks are carefully selected in order for the guests to really relax and to liberate their five senses,” she said. The salon is furnished in a ‘Japonism style’ (Westernised Japanese taste) according to Yukie, which reflects the theme of the guest rooms at the hotel that incorporate traditional Japanese elements including sliding doors and partitioning shoji paper screens. Yukie said clients that visited the spa were offered a complete holistic and clinical experience. “The time our guests spend at the spa is invaluable for obtaining true beauty and health,” she said. “We offer an holistic or whole approach, which is the basis of Oriental medicine, combined with clinical elements using cutting-edge medicine topically.”

BEAUTY ESCAPE

The spa treatment menu offers a range of body treatments, facials, signature packages and men’s treatments. There is a barber room that performs men’s haircuts as well as shaving for both men and women. Body treatments include a range of massages and scrubs using Japanese essential oils to adjust a person’s qi (vital energy), while facials include an anti-ageing retinol facial, an anti-stress option and a premium whitening facial. “Our aim is to give our clients beautiful skin, no matter what age, to help improve both their confidence and happiness,” Yukie explained. “By making full use of the latest beauty ingredients, devices and hand techniques of skilled aestheticians, our treatments are designed to leave you feeling relaxed and radiant.” A standout feature of the spa is the private salt bath and sauna. Clients can unwind before their treatment has even begun by taking a soak in the onsen, surrounded by candles. “This spa helps to augment the effect of the treatment,” Yukie explained. “The blood circulation and metabolism can be promoted by bathing in a salt bath, together with a combination of low-temperature mist sauna, around 55 -60 degrees Celsius, which is full of negative ions,” Yukie explained. Yukie said the spa usually attracted executive guests because of the location of the hotel. “There are so many offices around the hotel, including the Houses of Parliament and political institutions, so a lot of VIPs often come to the spa and barber,” Yukie said. “A lot of our business is by word of mouth by clients who have visited our spa.” There are various private make-up rooms, fully stocked with a range of skincare, cosmetics and toiletries that guests can use post-treatment to do any touch-ups required if they are heading back to work or straight out.

THE CAPITOL HOTEL TOKYU: • The hotel’s main lobby was designed by renowned architect Kengo Kuma, who is also responsible for the new Olympic stadium • It features three restaurants, a bar, pastry boutique, five banquet rooms, fitness facilities and a 20-metre indoor swimming pool and spa • It was originally opened as Tokyo Hotel Hilton • You can experience a geisha hosted dinner at the hotel, as well as a traditional tea ceremony • Guests can partake in a scared Shinto ritual in the neighbouring Hie Shrine • The hotel has direct access to the Tokyo Metro

RETAIL BRANDS STOCKED: • • • •

Covermark Acseine Kesalan Patharan Maria Galland Paris

“We are committed to pursuing the essence of beauty and promise the ultimate level of hospitality and healing,” Yukie said. A visit to Carju Rajah Tiado promises not only a blissful day of pampering but a real ‘omotenashi’ experience (respectful Japanese hospitality) unlike any other. n The Capitol Hotel Tokyu 2 Chome-10-3 Nagatacho, Chiyoda, Tokyo 100-0014, Japan +81 3-3503-0109 www.tokyuhotels.co.jp/capitol-h

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LAST WORD

NATALIE

LUCAS

After working as a makeup artist for a number of years, Natalie founded From Luxe With Love, an online destination for all things fashion and beauty, as a way to share some must-have beauty products and fashion finds. With an eye for flatlays and content creation, she has built a loyal Insta following and also shoots content for well known beauty brands including NudeByNature. My favourite Australian made beauty buy is… The Nude by Nature lip products – I love the whole range! I could never live without… “Concealer and mascara – they make such a difference to my face, even if I only have 30 seconds to spare!”

The one thing I love about collaborating with Australian owned NudeByNature is…. “I love that they’re an Australian brand that uses only natural, good-for-you ingredients. I know when I’m using Nude By Nature products that what I’m putting on my skin isn’t going to do any harm.” My favourite beauty inspiration is… “All over the place! Runways, makeup artists, social media – inspiration comes in so many different forms.” The best inflight travel products are…. “A face mist for rehydrating during a flight, hand cream and a good lip balm.” 114

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My best beauty hack is…. “A cream lipstick doubles as a great blush if you’re on the go and only have one product on hand.”

My favourite thing about the beauty industry is… “Getting to meet lots of amazing people! I’ve definitely made some great friends from the beauty industry.”

The best beauty influencers are… “Inspiring and genuine.” The best trick I learnt as a model and makeup artist… “Running a nude or white coloured eye pencil through the waterline instantly brightens the eyes and is a quick fix for tired eyes on those days when you’re lacking bit of sleep.”

EVENTS FASHION FORWARD VISOR LAUNCH Halo by Dermal Hub was launched to an exclusive crowd at La Port Deux in Sydney’s Rosebery. Guests mingled with founders Asli Isler and Derya Koch at the launch over champagne and canapes. They were invited to try on the luxury beauty visor, available in a variety of coloured lenses.

THE LASER LOUNGE ANNUAL AWARDS The Laser Lounge held their annual awards night at Urban Winery Sydney in The Entertainment Quarter at Moore Park. The Laser Lounge Balmain took out the coveted ‘Established Clinic of the Year’ title, with many other awards given out for social responsibility, innovation, retail, technicians, managers and client choice.

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LUXURY LUNCH FOR LIBERTY BELLE RX Dr Chris Moss and his wife Andrea flew up to Sydney from Melbourne to launch their highly anticipated skincare range Liberty Belle Rx over an exclusive lunch at La Porte Space. At the launch media and guests were given their own personalised surgeonâ&#x20AC;&#x2122;s coats to put on while nibbling on canapes and sipping champagne. They then sat down to a variety of shared plates while Dr Moss and Andrea informed and educated guests about the range. Each guest was given a skin diagnosis and given the new range to take home and try for themselves.

CLEAN SKINCARE SOIREE Cryomed Aesthetics held a launch event celebrate its new Ao Skincare range. The clean skincare brand, created by New Zealander Dr Gray, contains powerful active botanicals, super-antioxidants, vitamins and peptides. The event brought together some of Australiaâ&#x20AC;&#x2122;s top aesthetic professionals who endorsed the Ao Skincare range.

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EVENTS

BEAUTY BAZAAR BREAKFAST TVSN held a Beauty Bazaar breakfast at Centennial Homestead, Centennial Park. Guests heard about the latest product innovations from the likes of MineTan, Alpha H, Dr Daniel Lanzer’s skincare range D’Lumiere Esthetique, Genie Beauty, and many more. Guests were given the chance to meet and greet with many of the brand’s founders and were give a generous goodie bag to take home.

BEAUTY MYTHS BUSTED Media and influencers gathered to hear Paula’s Choice founder Paula Begoun talk all about truth in beauty. Paula debunked a number of beauty myths over breakfast at Cafe Sydney, and educated guests about her new Defense range. Following the presentation, Paula held an intimate Q and A session.

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MASTERCLASS UNDER THE BIG TOP Influencer agency MaxConnectors partnered with Sephora to host their MaxInstitute beauty masterclass at Sydneyâ&#x20AC;&#x2122;s iconic Luna Park Big Top. The event allowed beauty fans access to tips and tricks from some leading beauty icons. Guests were then invited to discover the latest products, trends and experiences in makeup, skincare and fragrance at a meet and greet session.

TAIWAN TRADE PROMOTION More than 20 exhibitors showcased a wide range of products at the Taiwan Health & Beauty Trade Mission, held at Sheraton Grand Sydney Hyde Park. The exhibitors flew from Taiwan to Australia and New Zealand to build and strengthen relationships and seek out suitable distributors. It was organised by Taiwan External Trade Development Council (TAITRA), a non-profit trade promotion organisation. There was free admission for guests, with refreshments and lunch included.

Hosted or attended a great beauty event? Weâ&#x20AC;&#x2122;d love to hear from you. Please email your clear photos with a brief description of the event to be considered for inclusion in Professional Beauty to our beauty editor, Michelle Ruzzene, at mruzzene@intermedia.com.au.

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THE BIGGEST BEAUT STEP ASIDE SHELLAC, THIS YEAR IS ALL ABOUT POWDER DIP NAILS, ACCORDING TO PINTEREST. WE’VE ROUNDED UP THE TOP TRENDS EXPECTED FOR 2109, GENERATED BY 250 MILLION PEOPLE FROM AROUND THE WORLD EACH MONTH, WHO HAVE PINNED TO MORE THAN THREE BILLION BOARDS.

DOUBLE DIP Wave goodbye to chipped nails. Powder dipping lasts longer than traditional gels, and is way easier to remove. (Searches for powder-dip nails +442%)

GO GLOSSY From lips to lids, gloss is helping people make their best features shine. (Searches for glossy make-up +89%)

OOH-LA-LASHES People are giving their lashes a lift with natural solutions – think castor oil, grapeseed oil and aloe vera. (Searches for natural lash lifts +52%)

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TY TRENDS FOR 2019 THE STANDOUT POUT Smart mouths everywhere are pairing barely-there make-up with a bold red kisser for added attention. (Searches for standout lip colour +467%)

ALMOND JOY Hereâ&#x20AC;&#x2122;s a nutty new manicure trend: almond nails, named after the rounded shape of the nut. (Searches for almond nails +97%)

BRING ON THE BAKUCHIOL Bakuchiol, the natural, gentler alternative to retinol, is the clear-skin choice among skincare buffs. (Searches for bakuchiol +275%)

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