TALKING POINT: LYCON COSMETICS

TAKING A STAND

Beauty Expo is back bigger and better than ever before. Anita Quade chats to exhibitors about their new innovations and what we can expect to see at this industry event.

LYCON COSMETICS

Tell us why you are showcasing at this year’s Beauty Expo 2022?

“We can’t wait to exhibit at Beauty Expo this year, as we have missed tradeshows a lot! We haven’t been to an Expo since 2019 and we miss seeing everyone and miss the atmosphere of this live event. LYCON is passionate about education and training, so we love the opportunity to share our expansive knowledge on all things depilatory wax and skincare.”

What are you expecting to get out of the Expo this year as an exhbitior?

“LYCON was very excited and looked forward to launching the LYCON Skin collection at last year’s Beauty Expo, but as the event was cancelled due to COVID-19, our excitement has been prolonged another year. LYCON Skin is a bioceutical skincare collection formulated with state-of-the-art resultoriented ‘superhero’ ingredients, such as Yeast Beta-Glucan, patented EXO-P™ Marine Extract, Hyaluronic Acid, many Australian botanicals and more. This multi-faceted, multifunctional skincare collection is designed to care for the skin under extreme Australian conditions. It features a range of products in both a professional and retail size, making it suitable for therapists and clients alike.”

Anything else you are looking to showcase at the event?

“Since COVID began, we have been very busy developing many other products and we cannot wait to introduce them to everyone in person at the Expo. This includes the new PINKINI Intimate Exfoliant - a triple-action exfoliant featuring bamboo fibers and other skinloving plant-based goodies, just in time for the Vajacial boom. There is also the ingrown-Xit Wipes - our breakthrough formula packed into a convenient wipe to exfoliate and decongest the skin. There will be a few other big surprises in store at LYCON’s stand this year, so everyone will need to stay tuned.”

Can you share with us a major highlight of your stand this year?

“This year we are exhibiting with a new stand. It is bigger and better than ever, featuring all the usual LYCON favorites, plus our exciting new launches. The stand will feature a LYCON Skin extension to showcase our latest product collection. We look forward to performing many product demonstrations so attendees can really get a feel for the products, how they peform and how they feel. Our stand is very interactive, with several zones for demonstrations and live wax testing. Sometimes, the best thing to do is let the product do all the talking.”

Why is this event so important to the industry?

“It is undeniable that like many industries, the beauty world was rocked by COVID-19. The resilience and adaptability of small and large businesses alike during this time has been inspiring, despite some unavoidable negative impacts. Missing out on tradeshows was one such concern. Tradeshows are such a valuable resource for many reasons. A company can simultaneously serve their existing customer base and provide further education about their brand, whilst attracting new buyers and growing their customer base. In a market that is continuously growing, direct face-to-face communication to the customer is invaluable. It is powerful to be able to see and feel a physical product and ask questions, instead of looking at a product on a screen. It’s also a great time to receive direct feedback from your customer demographic. In addition, tradeshows are also valuable in connecting brands with suppliers for a myriad of production needs, such as packaging. It is wonderful tradeshows are back up and running and the beauty community can re-unite.”

LYDIA JORDANE - Founder, LYCON

www.lycon.com.au