LUXURY LEADERS: SKINGEN

LEADING BY EXAMPLE

Six brand formulators and company owners chat to Anita Quade about their skincare innovations and reveal what keeps them at the forefront of beauty and science.

SKINGEN

SkinGen is an Australian-owned cosmeceutical skincare range, launched in 2019 in collaboration with prof. Dr Slavica Marinkovic.

MEDIHA ZEESHAN

SkinGen.com.au

“Skingen is result-driven skincare with a high concentration of active ingredients. The range is complete with professional and retail products targeting all skin concerns including cystic acne. We believe skincare should not be limited by gender and recently we developed a men’s range.

“Men love spending time in the gym and using various types of health products to build a healthy and attractive body. One thing that usually gets sidelined is skin health. Just like good sleep, healthy nutrition, and consistent exercise, skincare is also part of their well-being, it’s about looking healthy and feeling great.

Although the men’s personal grooming market has increased, there is still a gap in luxury men’s skincare that works and feels good at the same time. Here at SkinGen, we believe men are special too.”

The standout features of the brand are...

• High concentration of ingredients

• Liposome technology for deeper product delivery

• Proven Results

• Compatible with technology

“Men have more active sebaceous glands and as a result produce more oil leading to larger pores that can easily be blocked thus causing acne. Another common issue seen in men, is sensitivity, irritation, and infection caused by shaving, which disrupts the skin’s barrier.

To restore the barrier, it’s important to use moisturisers that help reduce TEWL. SkinGen understands men’s skin and has developed moisturisers that are light in texture and will not feel heavy or thick. We understand that men don’t like to use too many products and therefore, we have developed Super Recover that has a dual action it’s an ideal moisturiser that helps soothe after-shave irritation.”

For 2022 and beyond here is what we have instore...

“We are introducing new melasma and pigmentation serums that will target the tyrosinase activity, including a large variety of chemical peels. There is always room for improvement so, we are upgrading packaging and improving formulas. New products will launch throughout the year, stay tuned.”