LUXURY LEADERS: WiQo

LEADING BY EXAMPLE

Six brand formulators and company owners chat to Anita Quade about their skincare innovations and reveal what keeps them at the forefront of beauty and science.

WiQo

www.wiqo.com.au

DR. ROSSANA CASTELLANA MD

www.wiqo.com.au

The reason WiQo was formed originally was…

“I had a vision as a dermatologist and a person who has always been sensitive to beauty and style. Behind the WiQo brand there is a long research and development process that has led to an international chemical patent. When I started my practice as an aesthetic doctor in the 80s, I immediately understood that I wanted to invent new products to be able to provide my patients with rejuvenated skin.

From this, the WiQo ONE professional product was born – an innovative and reliable technology resulting from a patent capable of providing a rapid, needle-free natural lifting effect with visible skin illumination.”

We ensure the product is luxurious and high-end because…

“It includes both the WiQo ONE professional product and home cosmeceuticals products. WiQo ONE is the latest patent of a company known among the leaders of aesthetic medicine in over 50 countries around the world.

WiQo ONE is an absolute novelty for the doctor and amazes patients with its surprising results. Obviously, such a product can only be accompanied by home care products with superior quality both for raw materials and for clinical trials that ensure efficacy and tolerability suitable to support and complete the doctor’s work.”

In 2022 we would like to…

“Strengthen the product culture around WiQo ONE; our goal is to reach as many people as possible with the news that from today it is possible to restore and rejuvenate the skin of all ages and ethnic groups without the use of needles, without downtime.”