3 minute read
TALKING POINT: ULTRADERM
TAKING A STAND
Beauty Expo is back bigger and better than ever before. Anita Quade chats to exhibitors about their new innovations and what we can expect to see at this industry event.
ULTRADERM
Tell us why you are showcasing at this year’s Beauty Expo 2022?
“We are excited to be able to get back to exhibiting at trade shows again after two years of not being able to due to Covid. This is a great way to reunite and reconnect with our existing Ultraderm salon partners. We are also provided with a unique opportunity to showcase Ultraderm products and results achieved with new potential partners.
PAULINE VALLE
Ultraderm Creator
Tradeshows are also a fabulous way of gaining exposure to new markets, connecting with the aesthetic community and keeping abreast of and contributing to industry trends.”
What are you expecting to get out of the event?
“We are expecting to increase brand awareness of all the brands we represent so as to take our business to greater heights. We also plan on presenting our array of salon resources that we provide to support our salon partners by way of comprehensive education and training, new in-salon techniques and products. We will also be sharing Ultraderm’s new look branding to our current and new partners.”
Can you share with us a major highlight of your incredible stand?
“We have several highlights available on our stand this year to share with expo attendees. Live demonstrations using the Rezenerate NanoFacial modality which is a ground breaking technique combining cutting-edge Nanotechnology creating the perfect marriage of science and beauty developed by and for aestheticians and other skin care professionals. The handheld wand has the perfect ability to promote product infusion and deliver active ingredients down to the dermal layer.”
Can you tell us also about your new mineral makeup range?
“We are excited to be able to finish off any aesthetic treatments with an application of Advanced Mineral treatment colour. This new, innovative Australia Mineral Makeup range is 100 % pure mineral pigment which provides the skin with anti-inflammatory and soothing elements that are beneficial after the use of modalities such as Rezenerate, skin peels and microdermabrasion just to name a few. Advanced Mineral Makeup is manufactured with the purest pharmaceutical quality natural ingredients, free from parabens, talc, fragrance and dyes.”
Why is this event so important to the industry?
“The event is extremely important to the industry as it’s a one stop shop for all industry related matters. Attendees can find a new skincare care supplier, experience new treatments, engage in continuing education and connect with ones industry peers. We feel that this is a particularly important event to attend this year to reignite, reinvigorate and motivate all trade associates post-pandemic. We are so looking forward to engaging and connecting with all attendees this year as so many life-long friendships have been started and nurtured from events such as these.”
www.ultraderm.com.au
Ultraderm stand number is J139
